Full Transcript for Faster Than Bolt, Slower Than Skip Ahead: Pods Like Us Chronicles

listener overlap between standard talk show 00:02:36.110 --> 00:02:41.289 podcasts and audiobooks, which is helping with 00:02:41.289 --> 00:02:45.110 noiser. having released audio drama versions 00:02:45.110 --> 00:02:50.030 of classic literature by writers such as Dickens, 00:02:50.110 --> 00:02:54.870 Conan Doyle and Jane Austen. It's well worth 00:02:54.870 --> 00:02:57.889 your time reading it and there are some great 00:02:57.889 --> 00:03:04.870 takeaways. Cody McLaughlin posted a Substack 00:03:04.870 --> 00:03:08.889 article on Monday entitled Is Podcasting Becoming 00:03:08.889 --> 00:03:12.979 the Evolution of Television? The piece is an 00:03:12.979 --> 00:03:17.159 interview with Brad Pipkin of IAB's Tech Lab. 00:03:17.639 --> 00:03:22.960 In the talk, Brad looks at how video is potentially 00:03:22.960 --> 00:03:26.900 telling us why, in his opinion, video streaming 00:03:26.900 --> 00:03:31.000 and better measurement are forcing podcasting 00:03:31.000 --> 00:03:36.460 to rethink its technical foundation. It's a fascinating 00:03:36.460 --> 00:03:39.680 article that is worthy of a pot of tea and some 00:03:39.680 --> 00:03:43.050 cake of your choice. and Brad's opinions are 00:03:43.050 --> 00:03:48.129 definitely informed. Among the items in the episode 00:03:48.129 --> 00:03:51.009 of Pod News Daily from Monday, James Cridland 00:03:51.009 --> 00:03:54.830 had an exclusive that Spotify now had shows of 00:03:54.830 --> 00:03:58.389 their own that have what they are calling unskippable 00:03:58.389 --> 00:04:02.889 ads, but also are saying that other shows can 00:04:02.889 --> 00:04:07.069 be skippable basically due to clauses in the 00:04:07.069 --> 00:04:12.080 contracts. In the same episode, he mentioned 00:04:12.080 --> 00:04:15.460 that the New York Times have a piece speaking 00:04:15.460 --> 00:04:19.899 about Inception Point AI. However, it comes at 00:04:19.899 --> 00:04:25.259 a time when they are now rebranded, when they 00:04:25.259 --> 00:04:28.639 have now rebranded themselves as Liquify AI, 00:04:28.939 --> 00:04:34.139 the company behind Liquid Studios. Later on Monday, 00:04:34.259 --> 00:04:37.540 there was a post on Substack from Sam Illingworth, 00:04:37.720 --> 00:04:41.360 the author of the great book Slow AI, where he 00:04:41.360 --> 00:04:44.360 mentioned that a post of his had gone viral with 00:04:44.360 --> 00:04:53.120 40 ,534 views, 575 comments and 364 restacks. 00:04:53.300 --> 00:04:57.920 That is amazing. Sam also mentioned in another 00:04:57.920 --> 00:05:02.629 post that after someone had put Moby Dick onto 00:05:02.629 --> 00:05:06.129 Substack, they were informed that this document 00:05:06.129 --> 00:05:11.990 they had put on was 44 % AI created. A book written 00:05:11.990 --> 00:05:20.290 in around 1870, no, 1780 or so, 44 % AI created. 00:05:20.970 --> 00:05:25.750 Sure. That software is not as good as they think, 00:05:25.810 --> 00:05:35.449 is it? On the 18th of August, There was mention 00:05:35.449 --> 00:05:40.449 by James Cridland on Pod News Daily of how YouTube 00:05:40.449 --> 00:05:44.069 have now decided to change what a view means 00:05:44.069 --> 00:05:48.009 on their service. A week after they changed how 00:05:48.009 --> 00:05:51.050 people get paid for advertising. This is now 00:05:51.050 --> 00:05:55.290 called an engaged view, which roughly aligns 00:05:55.290 --> 00:06:01.269 with the AMP's consumption length. James also 00:06:01.269 --> 00:06:04.110 told us that Dan Murphy, one of the founders 00:06:04.110 --> 00:06:08.490 of XM Radio, now Sirius XM, has written a new 00:06:08.490 --> 00:06:12.490 book entitled The Pay for Water that is about 00:06:12.490 --> 00:06:18.189 a country that once had free radio who decide 00:06:18.189 --> 00:06:26.550 to start charging $10 per month to do that. It's 00:06:26.550 --> 00:06:28.810 available everywhere that you can find your books. 00:06:30.730 --> 00:06:33.509 In the episode of Podmastery from Monday, the 00:06:33.509 --> 00:06:36.829 17th of August, where Neil Velio was talking 00:06:36.829 --> 00:06:40.370 about the importance of checking that your show's 00:06:40.370 --> 00:06:44.730 name hasn't already been used, but also gave 00:06:44.730 --> 00:06:47.470 us a very interesting learning experience that 00:06:47.470 --> 00:06:51.329 many of us will not have thought about, including 00:06:51.329 --> 00:06:56.209 Neil himself. How to explain this without giving 00:06:56.209 --> 00:07:03.910 it away? Hear your show title when people tell 00:07:03.910 --> 00:07:08.649 them about it. When they are out in public, does 00:07:08.649 --> 00:07:13.009 it sound the same as you spell it? Can it be 00:07:13.009 --> 00:07:16.410 spelled some other way, what they have heard? 00:07:17.389 --> 00:07:22.730 Have they misheard the title? Just like how Sister 00:07:22.730 --> 00:07:26.790 Sledge stapled the vicar and give love in a femidom 00:07:26.790 --> 00:07:31.480 in the song We Are Family. That misheard lyric 00:07:31.480 --> 00:07:33.959 metaphor is from me, by the way, and not Neil. 00:07:36.540 --> 00:07:39.220 The episode of School of Podcasting from the 00:07:39.220 --> 00:07:42.939 same day saw Dave Jackson looking at recent changes 00:07:42.939 --> 00:07:47.339 to podcasting on YouTube and Spotify, including 00:07:47.339 --> 00:07:52.519 a superb history of Spotify in podcasting, leading 00:07:52.519 --> 00:07:57.439 to the skipping ads or skipping forward button 00:07:57.439 --> 00:08:01.720 news. What is the smallest amount of downloads 00:08:01.720 --> 00:08:06.740 that you would make a show for? He asked. In 00:08:06.740 --> 00:08:09.600 the episode of In and Around Podcasting from 00:08:09.600 --> 00:08:16.199 the Tuesday, the 18th of August, it started wonderfully 00:08:16.199 --> 00:08:19.839 with Rob and Elsie talking about the history 00:08:19.839 --> 00:08:23.259 of skipping forward in the 1930s with reel -to 00:08:23.259 --> 00:08:28.420 -reel tape.

through audio tapes, then CDs, videotape, 00:08:28.420 --> 00:08:31.120 and all the way up to today with Spotify's latest 00:08:31.120 --> 00:08:35.600 skip forward option. When they get by this, or 00:08:35.600 --> 00:08:39.639 when they get by this bit, actually, almost 16 00:08:39.639 --> 00:08:43.539 minutes into it as the intro, and then you get 00:08:43.539 --> 00:08:48.279 the show music. I was thinking about the new 00:08:48.279 --> 00:08:51.580 Spotify button that skips intros and advertising. 00:08:52.299 --> 00:08:56.980 So if someone was using that ability on Spotify, 00:08:57.179 --> 00:09:02.080 they would have missed the entire first 16 minutes 00:09:02.080 --> 00:09:06.980 of this episode because it was a 16 -minute intro. 00:09:07.340 --> 00:09:10.860 And they would have missed something that was 00:09:10.860 --> 00:09:15.779 incredible in the process. After that, Elsie 00:09:15.779 --> 00:09:19.539 and Rob then looked at YouTube doubling the numbers 00:09:19.539 --> 00:09:23.059 of what is needed to get past. paid for advertising 00:09:23.059 --> 00:09:29.460 and also dave jackson's school of podcasting 00:09:29.460 --> 00:09:38.139 episode after this they looked at a huge amount 00:09:38.139 --> 00:09:41.259 of updates from overcast there was a nice tribute 00:09:41.259 --> 00:09:45.519 to the recently passed john seed vorak they also 00:09:45.519 --> 00:09:50.500 noted that anna xavier sat with barack obama 00:09:50.500 --> 00:09:54.159 at the obama presidential center and they mentioned 00:09:54.159 --> 00:09:57.879 frank rassiopi's article in forbes about in and 00:09:57.879 --> 00:10:02.179 around podcasting the podcast on wednesday the 00:10:02.179 --> 00:10:04.879 19th of august frank rassiopi gave us an informed 00:10:04.879 --> 00:10:08.820 article about this podcast will kill you a show 00:10:08.820 --> 00:10:12.320 that explores the biology history and social 00:10:12.320 --> 00:10:15.899 impact of different diseases medical mysteries 00:10:15.899 --> 00:10:20.809 and toxins That show is hosted by two disease 00:10:20.809 --> 00:10:30.629 ecologist and epidemiologist, Dr. Erin Welsh 00:10:30.629 --> 00:10:36.950 and Dr. Erin Ullman -Updyke. And each episode 00:10:36.950 --> 00:10:41.309 dives deeply into a specific disease, e .g. COVID 00:10:41.309 --> 00:10:46.070 -19, plague, malaria. as well as poison or health 00:10:46.070 --> 00:10:50.570 topic like cancer or burns. In the same article, 00:10:50.750 --> 00:10:54.629 he also introduces us to Anti -Please, a cultural 00:10:54.629 --> 00:10:58.190 and lifestyle show created and hosted by two 00:10:58.190 --> 00:11:02.450 friends. The host, who identify as being raised 00:11:02.450 --> 00:11:05.909 by antis and now stepping into that role themselves, 00:11:06.230 --> 00:11:11.049 focus on decoding Southeast Asian slash Desi 00:11:11.049 --> 00:11:17.230 culture. midlife, experiences, health, and the 00:11:17.230 --> 00:11:22.289 fear of lociacange, which is what will

people 00:11:22.289 --> 00:11:28.470 say. That article is on Frank's Substack. So 00:11:28.470 --> 00:11:30.669 if you go to Substack and look for Earworthy, 00:11:30.789 --> 00:11:34.009 that is Frank's Substack page where there are 00:11:34.009 --> 00:11:44.669 some fascinating and great articles. On Wednesday, 00:11:44.690 --> 00:11:47.850 we saw John McDermott release his Must Read Random 00:11:47.850 --> 00:11:50.950 Thoughts newsletter. The newsletter started with 00:11:50.950 --> 00:11:53.490 how he believes that Dave Jackson's podcast, 00:11:53.649 --> 00:11:57.570 The School of Podcasting, released the best podcast 00:11:57.570 --> 00:12:01.669 episode of the year. He also mentioned that he 00:12:01.669 --> 00:12:04.610 is having trouble embedding Apple podcast links 00:12:04.610 --> 00:12:11.809 into Substack posts. I personally use Podfollow 00:12:11.809 --> 00:12:16.549 links if I can. John also mentioned YouTube now 00:12:16.549 --> 00:12:20.610 changing how many views slash consumptions are 00:12:20.610 --> 00:12:24.789 needed to get any revenue, doubling it from 4 00:12:24.789 --> 00:12:29.009 ,000 to 8 ,000, as well as what accounts for 00:12:29.009 --> 00:12:33.929 those consumptions. John is also continuing to 00:12:33.929 --> 00:12:37.610 experiment with short -form video production. 00:12:37.929 --> 00:12:43.210 I expect humanoid -looking people a la Max Headroom. 00:12:44.259 --> 00:12:46.740 Actually, I'll take that back, because to me, 00:12:46.759 --> 00:12:48.779 Max Edge Room in the 80s was more compelling 00:12:48.779 --> 00:12:51.480 viewing than watching people sitting at a computer 00:12:51.480 --> 00:12:54.340 talking to each other about something or other, 00:12:54.440 --> 00:12:58.899 with nothing else on the screen. At least the 00:12:58.899 --> 00:13:02.039 video version of Comic Book Nation has footage 00:13:02.039 --> 00:13:04.960 of what they're talking about, although I do 00:13:04.960 --> 00:13:08.659 miss them being sat at a news desk with each 00:13:08.659 --> 00:13:13.149 other. other than Connor Casey, who is no longer 00:13:13.149 --> 00:13:18.389 at Comic Book Nation or comicbook .com, where 00:13:18.389 --> 00:13:23.350 he invariably used to be in a different room 00:13:23.350 --> 00:13:26.350 to the building to the rest of them because there 00:13:26.350 --> 00:13:31.629 were no extra seats for Connor, usually. Connor's 00:13:31.629 --> 00:13:35.610 also the one who gave the superb line, Christ 00:13:35.610 --> 00:13:41.539 on a crouton cracker. in December of 2023. I 00:13:41.539 --> 00:13:44.960 blogged about that back in the day. Anyway, back 00:13:44.960 --> 00:13:48.139 to John's newsletter. He mentions that he's going 00:13:48.139 --> 00:13:52.820 to use the feed he uses already because, as Dave 00:13:52.820 --> 00:13:58.860 explained, YouTube pays $2 .25 per 2 ,000 downloads. 00:13:58.960 --> 00:14:02.980 But you need to hit 8 ,000 downloads before you 00:14:02.980 --> 00:14:07.149 get... paid anything at all and that isn't worth 00:14:07.149 --> 00:14:10.350 chasing he also mentioned that the vertical video 00:14:10.350 --> 00:14:13.350 he made for one platform won't work for other 00:14:13.350 --> 00:14:19.190 platforms etc it's a pain in the neck also on 00:14:19.190 --> 00:14:22.889 substack on wednesday dr sam illingworth was 00:14:22.889 --> 00:14:26.149 looking at the very real gas lighting by llms 00:14:26.149 --> 00:14:30.370 with some very unusual responses to questions 00:14:30.370 --> 00:14:35.240 such as when sam asked where it got his date 00:14:35.240 --> 00:14:38.799 of birth from, and the LLM's actual response 00:14:38.799 --> 00:14:42.299 was, I made a mistake in my previous answer and 00:14:42.299 --> 00:14:48.039 hallucinated that specific date of birth. What? 00:14:49.519 --> 00:14:56.039 What? You're an AI. What? Hallucination? What? 00:14:57.159 --> 00:14:59.980 Sam then continued with three other examples 00:14:59.980 --> 00:15:03.399 before giving ways to get around these issues. 00:15:04.679 --> 00:15:07.980 In the episode of Into the Podverse from Thursday 00:15:07.980 --> 00:15:12.799 the 19th of August, Tony started once again by 00:15:12.799 --> 00:15:15.299 looking at how podcast discovery has changed 00:15:15.299 --> 00:15:19.080 with LLM searches being a big thing. You can 00:15:19.080 --> 00:15:25.350 ask Claude AI, ChatGPT, Gemini, Siri. alexa and 00:15:25.350 --> 00:15:30.049 others about shows that have specific content 00:15:30.049 --> 00:15:33.950 it's a good job i remember to turn the alexa 00:15:33.950 --> 00:15:38.129 device off in this room isn't it those ai assistants 00:15:38.129 --> 00:15:41.690 then search for shows that fit those parameters 00:15:41.690 --> 00:15:44.909 that you've asked for almost like a google search 00:15:44.909 --> 00:15:50.480 on steroids He also covered YouTube, podcast 00:15:50.480 --> 00:15:54.320 discovery, video podcasting, RSS feeds, hosting 00:15:54.320 --> 00:15:57.779 choices and monetization, which includes the 00:15:57.779 --> 00:16:02.179 steps and risk of migrating from one podcast 00:16:02.179 --> 00:16:06.659 host to another. He also responded to a listener's 00:16:06.659 --> 00:16:09.360 question about whether to trust emails promising 00:16:09.360 --> 00:16:12.580 a large amount of monthly downloads, walking 00:16:12.580 --> 00:16:15.940 through what to check before accepting any growth 00:16:15.940 --> 00:16:20.159 offer. He also gave a shout out to Dave Jackson 00:16:20.159 --> 00:16:23.539 at the School of Podcasting for that episode 00:16:23.539 --> 00:16:29.539 that I mentioned earlier. In the episode of Podnews 00:16:29.539 --> 00:16:32.500 Daily from Thursday the 19th of August, James 00:16:32.500 --> 00:16:35.820 started with a great tool to counter advertising 00:16:35.820 --> 00:16:40.700 issues that comes from Flightpath, entitled Automation 00:16:40.700 --> 00:16:45.360 Playbook. YouTube have added an explanation to 00:16:45.360 -->

00:16:49.940 views and engaged views. And YouTube was actually 00:16:49.940 --> 00:16:54.639 a member of the AMP Accords, even though their 00:16:54.639 --> 00:16:58.980 own ways of doing things aren't in accordance 00:16:58.980 --> 00:17:04.339 with those. Good news from Ireland, apparently, 00:17:04.480 --> 00:17:08.099 as well in the show. James also mentioned issues 00:17:08.099 --> 00:17:13.269 with Megaphone, who are giving... Trouble with 00:17:13.269 --> 00:17:18.549 advertising as well. An episode of Sounds Profitable 00:17:18.549 --> 00:17:21.470 from the 19th of August, entitled That Stupid 00:17:21.470 --> 00:17:25.230 Radio, saw Gavin Gadish reading out Tom Webster's 00:17:25.230 --> 00:17:28.609 great piece about a nine -button Italian radio 00:17:28.609 --> 00:17:31.829 that you had to use an app for in order to program 00:17:31.829 --> 00:17:36.309 the nine buttons for specific digital radio stations. 00:17:37.609 --> 00:17:39.970 Now, though, the radio is pointless because the 00:17:39.970 --> 00:17:43.009 app doesn't work. There's a nice payoff at the 00:17:43.009 --> 00:17:47.170 end of the piece, by the way, Tom. On Friday's 00:17:47.170 --> 00:17:51.109 episode of Pod News Daily, James Cridland was 00:17:51.109 --> 00:17:54.990 a positive potato, as I called him, by giving 00:17:54.990 --> 00:17:59.390 us all good news only. Well, except for one that's 00:17:59.390 --> 00:18:05.809 veiled as good news. If you listen, you'll see 00:18:05.809 --> 00:18:09.519 what I mean. On Friday, Stephanie Fuccio published 00:18:09.519 --> 00:18:13.440 two items on Substack that told us how she was 00:18:13.440 --> 00:18:15.900 getting inspiration from the book On Writing, 00:18:16.180 --> 00:18:20.680 written by Stephen King, in her experiments in 00:18:20.680 --> 00:18:24.039 podcast show notes and titling. One of those 00:18:24.039 --> 00:18:26.539 was a post and the other a full -on article with 00:18:26.539 --> 00:18:30.470 descriptions, and it is fascinating. You can 00:18:30.470 --> 00:18:32.549 find Pods Like Us anywhere that podcasts can 00:18:32.549 --> 00:18:35.630 be found, and all of the links to the social 00:18:35.630 --> 00:18:38.549 media and email are available on the opening 00:18:38.549 --> 00:18:44.750 page of themarvzone .org. That's themarvzone 00:18:44.750 --> 00:18:51.730 .org. The show is distributed and sponsored by 00:18:51.730 --> 00:18:54.869 rss .com, and we thank them for their support. 00:18:55.789 --> 00:18:58.089 Please rate and review the show on the platform 00:18:58.089 --> 00:19:00.089 that you are listening or viewing the episode 00:19:00.089 --> 00:19:04.349 on. All feedback is gratefully received as it 00:19:04.349 --> 00:19:06.170 helps to know if there is anything that needs 00:19:06.170 --> 00:19:09.869 to be looked at. Thank you for listening and 00:19:09.869 --> 00:19:12.210 I hope you listen again to another episode of 00:19:12.210 --> 00:19:23.690 Pods Like Us. Sometime in the last decade, you've 00:19:23.690 --> 00:19:27.529 proclaimed, I'm leaving the U .S. Well, I did 00:19:27.529 --> 00:19:31.289 just that. In 2024, I left and went back to Peru, 00:19:31.470 --> 00:19:34.509 my home country. I was fleeing heartbreak, a 00:19:34.509 --> 00:19:36.970 health crisis, and the hole left in my wallet 00:19:36.970 --> 00:19:39.829 after said health crisis. I promised myself it 00:19:39.829 --> 00:19:42.549 would be temporary. But I just celebrated my 00:19:42.549 --> 00:19:45.549 second year anniversary in Lima. And if I don't 00:19:45.549 --> 00:19:48.190 actually sit down and think about whether I should 00:19:48.190 --> 00:19:50.990 go back to this American life, I might stay here 00:19:50.990 --> 00:19:56.069 forever. Accidentally. Unpopular opinion. I miss 00:19:56.069 --> 00:19:58.869 the U .S. I miss my friends. I miss living on 00:19:58.869 --> 00:20:01.609 my own. I miss the ability to order anything 00:20:01.609 --> 00:20:04.470 online and have it on my doorstep in a freakishly 00:20:04.470 --> 00:20:07.640 short time. More than anything, I miss its diversity. 00:20:07.900 --> 00:20:10.900 The U .S. always felt more like a doorway to 00:20:10.900 --> 00:20:15.960 the rest of the world. And Peru? Well, Peru is 00:20:15.960 --> 00:20:20.839 a place with massive political instability, staggering 00:20:20.839 --> 00:20:24.279 social inequality, limited economic opportunities. 00:20:24.660 --> 00:20:26.980 We are home to the world's worst traffic jams. 00:20:27.640 --> 00:20:33.440 an insular culture, and an addiction to inefficient 00:20:33.440 --> 00:20:36.319 bureaucracy that somehow runs entirely on WhatsApp. 00:20:36.880 --> 00:20:39.420 But Peru is also where I'm surrounded by family, 00:20:39.779 --> 00:20:47.779 where I've reconnected with old friends, where 00:20:47.779 --> 00:20:53.200 the Pacific Ocean is a short stroll away, and 00:20:53.200 --> 00:20:55.319 where I can access a quality of life that used 00:20:55.319 --> 00:20:58.640 to feel out of reach. And yeah, the food is that 00:20:58.640 --> 00:21:02.039 good. And yet, I don't think I can stay here. 00:21:02.240 --> 00:21:04.940 I left my country for a reason, and I'm having 00:21:04.940 --> 00:21:07.119 a hard time letting go of the American dream. 00:21:07.500 --> 00:21:10.500 But what if being here is fulfilling another 00:21:10.500 --> 00:21:13.539 type of dream? Follow me as I try to find a good 00:21:13.539 --> 00:21:15.779 answer before my three -year anniversary comes 00:21:15.779 --> 00:21:19.480 around. I'll discuss with experts, family, friends, 00:21:19.539 --> 00:21:22.319 and my own psyche what leaving the U .S. and 00:21:22.319 --> 00:21:25.519 living in Peru means in terms of politics, finances, 00:21:25.960 --> 00:21:28.599 friendship, family, dating, and other quality 00:21:28.599 --> 00:21:31.380 of life issues to see if the grass really is 00:21:31.380 --> 00:21:34.220 greener here. Listen to But You Can't Stay Here 00:21:34.220 --> 00:21:35.700 wherever you get your podcasts.