Full Transcript for Building a Company That Lasts | Chad Fraughton’s 33-Year Cornerstone Story

00:03:47.530 --> 00:03:50.389 And so I'm very lucky that people have chose me 71 00:03:50.409 --> 00:03:52.250 to help them on their journey. 72 00:03:53.210 --> 00:03:55.849 I think that's awesome because if I were to, having 73 00:03:55.889 --> 00:03:57.750 known you for as long as I have, that would 74 00:03:57.789 --> 00:04:00.469 be how I would describe you as well. You do 75 00:04:00.509 --> 00:04:05.099 have a big heart. And when I interact with you 76 00:04:05.120 --> 00:04:09.620 or anybody that works with you, it's a family. People 77 00:04:09.680 --> 00:04:11.400 love you dearly. I think you're one of those people 78 00:04:11.460 --> 00:04:13.419 that when you walk into a room and if you 79 00:04:13.439 --> 00:04:16.649 were to say, who in here thinks Chad thinks of 80 00:04:16.709 --> 00:04:19.990 them as their best friend. And I think there's a 81 00:04:20.009 --> 00:04:22.110 lot of people that would say, no, he thinks of 82 00:04:22.149 --> 00:04:25.149 me as his best friend. No, it's me. And fighting 83 00:04:25.189 --> 00:04:28.430 would ensue. But you are amazing, and you do have 84 00:04:28.490 --> 00:04:29.009 a big heart. 85 00:04:29.029 --> 00:04:32.540 I appreciate that. Personal insight. I think I get that 86 00:04:32.579 --> 00:04:35.360 gift from my father. He was a big part of 87 00:04:35.379 --> 00:04:43.699 my life. And I remember being at his funeral and 88 00:04:43.899 --> 00:04:46.339 people sharing that same sentiment. that no matter when they 89 00:04:46.360 --> 00:04:48.040 talked to him, he always made them feel like they 90 00:04:48.060 --> 00:04:52.170 were the most important person alive. And it was interesting 91 00:04:52.199 --> 00:04:54.769 to see the friendships that he had with the people 92 00:04:54.810 --> 00:04:57.350 he had it with. And I remember in that moment, 93 00:04:57.410 --> 00:04:59.790 to be honest with you, I think that was really, 94 00:04:59.810 --> 00:05:02.529 I think I took a lot of that for granted. 95 00:05:02.589 --> 00:05:05.420 But then when you see, you know, when you really 96 00:05:05.459 --> 00:05:09.019 realize that through the eyes of your father and him 97 00:05:09.060 --> 00:05:12.000 not being in your life, your mortal life anymore, that 98 00:05:12.870 --> 00:05:14.589 that it made me realize that's what I want to 99 00:05:14.629 --> 00:05:16.709 do more. And I think, I felt like that was 100 00:05:16.730 --> 00:05:19.750 a kind of a, not necessarily a directional change in 101 00:05:19.790 --> 00:05:22.310 my life, but it made me, it made me think 102 00:05:22.370 --> 00:05:25.550 about the importance of that, you know, and, and, and 103 00:05:25.649 --> 00:05:27.730 what you can do if you have a, just a strong, 104 00:05:27.769 --> 00:05:30.689 good heart and what you can do, because really being 105 00:05:30.730 --> 00:05:32.970 in the company that we are in, in a service industry, 106 00:05:33.310 --> 00:05:36.649 that's really the only thing that, that differentiates ourselves from others. 107 00:05:37.069 --> 00:05:40.540 Yeah. So, yeah, we'll get to that a little bit too. Yeah. 108 00:05:41.139 --> 00:05:44.519 I think, you know, first off, again, Chad, we're so 109 00:05:44.560 --> 00:05:47.329 excited to hear your story. Maybe you can just start 110 00:05:47.389 --> 00:05:50.290 with how it started and just walk us through kind 111 00:05:50.389 --> 00:05:51.589 of the history of Cornerstone. 112 00:05:52.209 --> 00:05:57.910 Oh, my gosh. I got to make this quick. Again, 113 00:05:57.930 --> 00:06:03.120 I feel very, very blessed for how this happened because 114 00:06:03.160 --> 00:06:07.899 I think I'm a huge Malcolm Gladwell fan. if you've 115 00:06:07.939 --> 00:06:10.519 ever read any of his books, I feel like I, 116 00:06:11.000 --> 00:06:13.540 I could have written the pages of outliers, um, because 117 00:06:13.579 --> 00:06:17.639 I believe that I took advantage of opportunity and to 118 00:06:17.660 --> 00:06:20.410 the nth degree. And I worked so hard to do it, 119 00:06:20.470 --> 00:06:23.889 but my story is pretty simple. I was given a 120 00:06:23.910 --> 00:06:27.410 lot of opportunities. And I think originally I, I was, uh, 121 00:06:29.110 --> 00:06:32.310 I had, uh, sustained an injury. I was playing, uh, football, 122 00:06:32.360 --> 00:06:36.399 college football and, and sustained an injury that, that, ended 123 00:06:36.439 --> 00:06:39.959 that that chapter in my life and um and i 124 00:06:40.019 --> 00:06:43.300 kind of came back to utah and found myself working 125 00:06:43.750 --> 00:06:47.250 at a very large software company at the time and 126 00:06:47.470 --> 00:06:49.889 uh i was working like late night security while i 127 00:06:49.910 --> 00:06:51.350 was going to school to be honest with you because 128 00:06:51.389 --> 00:06:54.500 i could do homework um that was allowed and and 129 00:06:54.509 --> 00:06:57.000 it was just a really good moment um and or 130 00:06:57.100 --> 00:06:59.879 an opportunity i should say not a moment but but 131 00:07:00.100 --> 00:07:02.060 I just didn't take that for granted. You know, being 132 00:07:02.160 --> 00:07:04.720 who I was, I would go around and all the 133 00:07:04.779 --> 00:07:07.540 executives that were working late night, I would take them 134 00:07:07.579 --> 00:07:10.350 a treat or I would, you know, make them laugh 135 00:07:10.370 --> 00:07:12.589 with a joke. And my favorite thing was really to 136 00:07:12.629 --> 00:07:15.149 just scare him to death. Like I would literally scare him. 137 00:07:15.990 --> 00:07:18.709 And one night I scared this gentleman and he's like, 138 00:07:19.329 --> 00:07:21.689 and he was just literally scared to death, but he 139 00:07:21.730 --> 00:07:26.040 was also laughing. Thank goodness. And so I, um, He's like, 140 00:07:26.120 --> 00:07:28.439 what are you doing? And I said, well, I'm scaring you. 141 00:07:28.480 --> 00:07:29.769 And he's like, you know what I mean.

What are 142 00:07:29.790 --> 00:07:36.879 you doing? I said, well, I went to school. I said, 143 00:07:36.899 --> 00:07:39.259 I want to be a recording engineer. And every college 144 00:07:39.319 --> 00:07:41.920 counselor I had said, you'll never make any money at that. 145 00:07:42.519 --> 00:07:44.680 And they laughed at me and said, not even the 146 00:07:44.920 --> 00:07:48.899 Osmonds could make money at that. And so, of course, 147 00:07:48.920 --> 00:07:51.100 I'm not going to tell Donnie that, right? Or Marie 148 00:07:51.139 --> 00:07:56.769 that or Doug, you know, or the second generation. But 149 00:07:56.810 --> 00:07:59.850 I laughed. And so they convinced me I had to 150 00:07:59.889 --> 00:08:02.889 be an electrical engineer. And, you know, I would have 151 00:08:02.910 --> 00:08:04.649 been locked away in a basement and I would have 152 00:08:04.689 --> 00:08:07.149 never saw the light of day. And I would have 153 00:08:07.189 --> 00:08:10.290 never been able to share my array of sunshine with anybody. 154 00:08:10.759 --> 00:08:12.259 So it was kind of, it was kind of interesting, 155 00:08:12.300 --> 00:08:14.000 but he's like, well, come work for me. He's like, 156 00:08:14.500 --> 00:08:19.569 he's like, uh, um, he was over telecommunications ironically. And 157 00:08:19.649 --> 00:08:21.730 back then they were digital phone systems, you know? So 158 00:08:21.750 --> 00:08:24.250 there was a software application that ran them. And, and 159 00:08:24.290 --> 00:08:25.889 he's like, I'll teach you everything you need to know. 160 00:08:25.949 --> 00:08:28.269 And by the way, you know, it's like, you know, 161 00:08:28.290 --> 00:08:32.139 this is 1990 and I'm, I'm 20 year old, 20, 20, 162 00:08:32.139 --> 00:08:35.720 20 year old kid, maybe 19. It doesn't matter. But, um, 163 00:08:35.980 --> 00:08:37.539 he's like, you know, and I'll, and I'll pay $ 125, 000 164 00:08:37.440 --> 00:08:40.490 a year to do that. And I was like, well, Yeah, 165 00:08:40.549 --> 00:08:44.450 I'll do that. And so I learned it in like 166 00:08:44.450 --> 00:08:48.070 10 seconds, you know, literally. And I did that for 167 00:08:48.090 --> 00:08:51.360 about eight months. And he then came to me and 168 00:08:51.379 --> 00:08:56.059 he said, he called me in his office. And he said, 169 00:08:56.559 --> 00:08:59.039 I've got an opportunity of a lifetime for you. And 170 00:08:59.080 --> 00:09:03.080 I said, okay, hit me. And he said, I just 171 00:09:03.100 --> 00:09:05.980 came from a meeting. The company wants to start a 172 00:09:06.039 --> 00:09:11.720 think team group that will build experimental software. And application 173 00:09:11.799 --> 00:09:15.730 is what he said. So IP. And I said, okay, well, 174 00:09:15.750 --> 00:09:17.250 what does that look like? And why would I be 175 00:09:17.289 --> 00:09:18.950 a candidate? And he said, it's right up your alley. 176 00:09:18.990 --> 00:09:21.129 He's like, we're going to send you away to school. 177 00:09:21.889 --> 00:09:23.750 We are going to teach you everything that you need 178 00:09:23.789 --> 00:09:25.860 to know, because what we're going to do is very, 179 00:09:26.500 --> 00:09:29.799 very experimental and very cutting edge. And so that's when 180 00:09:29.820 --> 00:09:32.940 I got sent to the American Film Institute in Hollywood, California. 181 00:09:33.179 --> 00:09:36.029 And at the time it was sent there as a, 182 00:09:36.200 --> 00:09:40.590 as a broad educational platform and, But then I got very, 183 00:09:40.950 --> 00:09:44.740 very focused and they paired me up with a very 184 00:09:44.799 --> 00:09:48.299 famous audio design engineer that built studios by the name 185 00:09:48.340 --> 00:09:51.840 of Chips Davis. And if you look Chips Davis up, 186 00:09:51.940 --> 00:09:54.309 it probably nobody knows who Chips Davis is unless you're 187 00:09:54.330 --> 00:09:56.649 in the business. But if you look him up, he 188 00:09:56.710 --> 00:10:00.769 was infamous in building like Lucas's sound facilities. He built 189 00:10:00.789 --> 00:10:07.070 the jazz ranch in LA and was just a giant 190 00:10:07.710 --> 00:10:10.049 in the industry. And I was very, very lucky to 191 00:10:10.750 --> 00:10:15.149 have him as a mentor. And so I studied under 192 00:10:15.230 --> 00:10:17.669 him and that was just an amazing opportunity. And that's 193 00:10:17.710 --> 00:10:21.570 why I kind of compare it to the likenesses of 194 00:10:21.669 --> 00:10:24.309 what is outlined in Outliers is because I was given 195 00:10:24.350 --> 00:10:27.570 these immense opportunities. And the one thing I would say 196 00:10:27.629 --> 00:10:29.909 is I never, ever took them for granted. I always 197 00:10:29.929 --> 00:10:33.250 tried to work the hardest I could, learn the very most. 198 00:10:33.269 --> 00:10:34.870 In fact, a lot of guys that I work with 199 00:10:34.950 --> 00:10:37.409 would make fun of me because I literally would read 200 00:10:37.429 --> 00:10:40.029 the manual. And, you know, and the technology, I mean, 201 00:10:40.049 --> 00:10:41.090 some of these manuals were. 202 00:10:41.110 --> 00:10:42.059 That doesn't surprise me at all. 203 00:10:42.090 --> 00:10:44.129 Yeah, I mean, they were printed, you know, and so 204 00:10:44.149 --> 00:10:46.539 they were like phone books. And, but I wanted, I 205 00:10:46.720 --> 00:10:50.879 had a really... a strong thirst to be the very best. 206 00:10:50.940 --> 00:10:52.440 And I think that's really what it, what it came 207 00:10:52.480 --> 00:10:55.120 down to, um, or at least be in the field 208 00:10:55.220 --> 00:10:57.860 of given the, given the people I was rubbing shoulders with, I, 209 00:10:58.379 --> 00:11:01.389 I wanted to be able to have conversations. And I 210 00:11:01.409 --> 00:11:04.029 think that's important because, you know, you, um, from the 211 00:11:04.049 --> 00:11:06.009 time that you're a child, your parents encourage you to 212 00:11:06.029 -->

00:11:08.830 have the right friends, right? In business, we, we teach, 213 00:11:08.970 --> 00:11:11.490 you know, who are the first, first six people in 214 00:11:11.509 --> 00:11:14.480 your contact list, you know? So, so these things were important. 215 00:11:14.500 --> 00:11:17.019 And I knew that from a very, very young age, 216 00:11:17.059 --> 00:11:20.620 I knew that that, was important. So I went to Seattle. 217 00:11:20.940 --> 00:11:24.980 We built three recording studios there. We built them during 218 00:11:25.000 --> 00:11:28.830 the grunge era. So I got to meet a lot 219 00:11:28.870 --> 00:11:30.830 of the big bands that were coming out of that area, 220 00:11:31.309 --> 00:11:33.990 got to see and observe them and recording of some 221 00:11:34.009 --> 00:11:36.730 of the most iconic albums of that, of the nineties, 222 00:11:36.970 --> 00:11:39.629 to be honest with you. And, and I'm living my dream. 223 00:11:40.080 --> 00:11:44.179 Like I manifested this and it, and it happened. And, and, uh, 224 00:11:44.960 --> 00:11:46.600 you know, and, and I, and I guess I'll just 225 00:11:46.639 --> 00:11:50.370 stop and pause right there. Um, because that's where it 226 00:11:50.409 --> 00:11:54.009 got really fun. Um, I remember thinking like, you know, 227 00:11:54.049 --> 00:11:56.970 we always hear that, you know, of course you should 228 00:11:57.029 --> 00:11:59.909 listen to call, you know, your counselors, of course. And 229 00:11:59.960 --> 00:12:02.460 you should listen to, to people that you respect or 230 00:12:02.480 --> 00:12:04.419 your elders or however you want to define it. But, 231 00:12:05.059 --> 00:12:07.299 but man, if you have a dream, you chase it 232 00:12:07.759 --> 00:12:10.759 and you never, ever, you know, because even if you 233 00:12:10.799 --> 00:12:13.860 don't capture it in the moment, if you still can 234 00:12:13.899 --> 00:12:17.399 manifest it, you can, you, it may happen 20 years down, 235 00:12:17.639 --> 00:12:18.159 down the road. 236 00:12:18.179 --> 00:12:18.519 Mm-hmm. 237 00:12:19.159 --> 00:12:22.960 But it'll happen. And, uh, and so I, I came 238 00:12:23.019 --> 00:12:27.950 back to Utah and started building, you know, starting to 239 00:12:28.009 --> 00:12:31.549 apply what I've learned. And we build a lot of 240 00:12:31.590 --> 00:12:35.750 beautiful studios. We built digital recording facilities that were one 241 00:12:35.769 --> 00:12:40.049 of one, um, digital recording studios for film and video. 242 00:12:40.909 --> 00:12:44.909 And at that moment in time, as the tech world knows, 243 00:12:45.360 --> 00:12:50.629 we were acquired. And so all of the discipline now 244 00:12:50.710 --> 00:12:55.129 had been purchased by another software company. And this is 245 00:12:55.149 --> 00:12:57.450 where it gets fun. I mean, because, you know, again, 246 00:12:57.509 --> 00:13:01.320 some of your darkest days, right, are dawned to the 247 00:13:01.360 --> 00:13:03.360 grace of lights. And I feel like that was a 248 00:13:03.399 --> 00:13:06.919 really big, important thing. And at the time, I was 249 00:13:06.960 --> 00:13:09.700 young enough that I was somewhat ignorant to it. But 250 00:13:10.460 --> 00:13:13.799 they asked me and my former business partner as engineers 251 00:13:14.480 --> 00:13:18.309 to write a business proposal. And this was long before 252 00:13:18.590 --> 00:13:22.549 the internet, right? So thank goodness my business partner was 253 00:13:22.590 --> 00:13:25.370 still registered at BYU because we went down and took 254 00:13:25.429 --> 00:13:29.360 over the library and we learned how to write a 255 00:13:29.379 --> 00:13:33.000 business proposal. And I'm sure it was horrible. I'm sure 256 00:13:33.019 --> 00:13:35.159 it was horrible. In fact, it was so horrible it 257 00:13:35.179 --> 00:13:39.200 got me fired like a month later. But the funny 258 00:13:39.259 --> 00:13:41.419 part of this is I was always the youngest guy 259 00:13:41.440 --> 00:13:44.149 at the table. So they march us in. Our senior 260 00:13:44.169 --> 00:13:47.320 vice president flew in from Silicon Valley and she sets 261 00:13:47.379 --> 00:13:49.389 us down and there's 20 of us. And I, I 262 00:13:49.470 --> 00:13:52.169 look at that as almost a, almost a comedy too, 263 00:13:52.230 --> 00:13:55.509 because I'm like, who in the world fires mass amounts 264 00:13:55.590 --> 00:13:58.750 of people in the same room? Like now if you 265 00:13:58.769 --> 00:14:01.090 apply it to modern day, like, Holy cow, that would 266 00:14:01.110 --> 00:14:03.820 be the, that would be an HR nightmare. Right. But 267 00:14:03.860 --> 00:14:06.759 they did it. And, uh, it was funny. It's funny 268 00:14:06.779 --> 00:14:09.500 to look back on it, but, but, um, you know, 269 00:14:09.519 --> 00:14:12.080 and I know I'm like the group cheerleader and I 270 00:14:12.120 --> 00:14:14.720 think it was cause I was so young. Cause my, 271 00:14:14.879 --> 00:14:18.149 my colleagues were, were guys that had, and not to 272 00:14:18.190 --> 00:14:19.950 say that I didn't, I mean, I had a mortgage, 273 00:14:19.970 --> 00:14:23.450 I had children, but I was young and I, and, and, uh, 274 00:14:23.649 --> 00:14:27.789 maybe it was just my mindset. Um, but I'm sitting 275 00:14:27.809 --> 00:14:32.679 there amongst people that are emotionally like distraught, trying to 276 00:14:32.720 --> 00:14:35.059 figure out probably what the next chapter in their lives were. 277 00:14:35.100 --> 00:14:37.820 They're probably, I know I'm in my twenties and, and 278 00:14:37.840 --> 00:14:40.720 they're in their forties, you know, so it's much different game, 279 00:14:41.539 --> 00:14:44.500 but I was the cheerleader and I'm like, guys, this 280 00:14:44.559 --> 00:14:48.250 will finally allow us to go on and find our greatness. Guys, 281 00:14:48.419 --> 00:14:51.269 we no longer have to worry every Christmas that do 282 00:14:51.289 --> 00:14:53.909 you buy Christmas

or not? Because are the shareholders going 283 00:14:53.929 --> 00:14:56.190 to fire us all or not? You know, like, so 284 00:14:56.230 --> 00:14:59.889 these are real world problems, right? That everybody goes through 285 00:14:59.929 --> 00:15:02.990 to today. And especially with the, with the tech influence here. 286 00:15:03.029 --> 00:15:05.549 I mean, these are real things. The giants of today 287 00:15:06.169 --> 00:15:08.500 are the ghost towns of tomorrow, right? I mean, they 288 00:15:08.539 --> 00:15:12.279 really are. And so it's, I go home and this 289 00:15:12.320 --> 00:15:15.419 is a Thursday. This is a Thursday. And I think, 290 00:15:15.440 --> 00:15:19.559 I want to say it's like February 12th. And I 291 00:15:19.860 --> 00:15:24.139 go home and it didn't sink in what my reality was. 292 00:15:24.159 --> 00:15:26.860 I went home. I told my wife, you know, kissed 293 00:15:26.879 --> 00:15:28.840 my kids, was hanging out with my kids. I'm like, wow, 294 00:15:28.860 --> 00:15:31.279 I haven't had a day off forever, you know. And 295 00:15:31.299 --> 00:15:33.220 then I wake up the next morning. I'm like, oh, wow, 296 00:15:33.580 --> 00:15:37.519 I got to find a job. And they, of course, 297 00:15:37.539 --> 00:15:40.419 they've given us the severance. But this gets funny. Yeah. 298 00:15:41.879 --> 00:15:44.860 Of course, they give us a nice severance. At the time, 299 00:15:44.899 --> 00:15:47.850 I would say very respectful severance. And so, of course, 300 00:15:47.909 --> 00:15:50.070 Chad doesn't put it in the bank. Of course not. 301 00:15:50.090 --> 00:15:52.750 Chad goes and buys a company. So you're going to 302 00:15:52.769 --> 00:15:57.429 die laughing. But I go from being this technologist, like inventing. 303 00:15:57.450 --> 00:15:59.889 And I never really talked about what we were inventing. 304 00:15:59.970 --> 00:16:03.909 But what we were really inventing was what now is Siri. 305 00:16:04.620 --> 00:16:08.240 So it was voice recognition and voice to text and 306 00:16:08.259 --> 00:16:11.240 a lot of that technology. And that was 1991. So 307 00:16:11.259 --> 00:16:13.559 see how long that takes to come to market. The 308 00:16:13.639 --> 00:16:16.899 other was an embedded technology that is very similar to 309 00:16:16.940 --> 00:16:22.000 Bluetooth and which, which was very, very cool. And so, um, 310 00:16:22.159 --> 00:16:25.139 those were, and then an edutainment software. So, you know, 311 00:16:25.659 --> 00:16:28.899 education and, and, and entertainment and, and all these things 312 00:16:28.970 --> 00:16:32.710 have purpose because this is really what my life has become. Um, 313 00:16:33.309 --> 00:16:35.929 and as a steward of that and, and a steward 314 00:16:35.950 --> 00:16:40.779 of technology. And so, um, again, I'm, I, I, I 315 00:16:40.799 --> 00:16:42.789 did buy a company, and you're going to die laughing 316 00:16:42.809 --> 00:16:45.509 when I tell you, but at the time, the concrete 317

00:16:45.610 --> 00:16:48.929 curbing craze was at full tilt, right? 318 00:16:49.289 --> 00:16:49.950 There was a craze. 319 00:16:50.309 --> 00:16:52.690 Yeah, I literally could go in an afternoon, like for 320 00:16:52.710 --> 00:16:55.590 two or three hours, and you made, and I can 321 00:16:55.649 --> 00:17:00.720 still repeat this, you made $ 1. 90 a foot, a linear foot, 322 00:17:00.909 --> 00:17:03.080 off of this curb. And then if it was the 323 00:17:03.159 --> 00:17:08.420 square type, you made $ 2. 10 a foot. And it was cash. George, 324 00:17:08.460 --> 00:17:11.779 it was cash. Don't tell Uncle Sam. But but it 325 00:17:11.799 --> 00:17:14.099 was funny to me because I mean, at that point, 326 00:17:14.140 --> 00:17:17.200 I mean, the salary that I was replacing was so 327 00:17:17.299 --> 00:17:19.940 simple to me. And to be honest with you, I 328 00:17:19.980 --> 00:17:22.359 got in shape. Yeah, it was fun. And I had 329 00:17:22.480 --> 00:17:24.539 fun and I got to meet people or whatever. And 330 00:17:24.559 --> 00:17:26.380 I think that helped me come out of my show. 331 00:17:26.400 --> 00:17:28.559 But I didn't do that as like a full time thing, 332 00:17:29.400 --> 00:17:32.579 because literally three days after I got fired, I got 333 00:17:32.640 --> 00:17:36.890 rehired for the same exact position. But as a contractor 334 00:17:37.390 --> 00:17:40.630 by a company called Bush Creative. And if you're not 335 00:17:40.670 --> 00:17:44.309 familiar with Bush Creative, they are a fully-owned subsidiary of Anheuser-Busch, 336 00:17:44.369 --> 00:17:47.869 and they are the creative company behind that company. So 337 00:17:48.369 --> 00:17:51.839 all of your Bud Bowl commercials, all of the– in fact, 338 00:17:51.880 --> 00:17:54.359 I did, and I produced a lot of the Bud 339 00:17:54.380 --> 00:17:56.720 Bowl and the Frogs, if you remember the Frogs. Yeah, 340 00:17:56.900 --> 00:17:59.279 I do. Definitely. But what I was in charge of 341 00:17:59.339 --> 00:18:02.880 was the theme park development. And so the experience within 342 00:18:02.920 --> 00:18:06.589 the experience, which now we call experiential. So I learned 343 00:18:06.609 --> 00:18:09.190 the art of that. And there is an art to that. 344 00:18:09.230 --> 00:18:12.259 That's a science, actually. That's not just an art. It's 345 00:18:12.319 --> 00:18:18.740 how people react to environments. They're predisposed nature to explore 346 00:18:18.779 --> 00:18:21.259 space and how they do. Like you can almost calculate 347 00:18:21.299 --> 00:18:24.380 how people walk through an experience. So I learned just 348 00:18:24.440 --> 00:18:27.779 the art of that. And I apply that to today, right? 349 00:18:27.880 --> 00:18:33.079 Because all these things are experiences. And I laugh because 350 00:18:33.099 --> 00:18:36.319 I'm sure that if you looked it up in the dictionary, 351 00:18:36.339 --> 00:18:40.170 and I'm laughing right now, Um, that word existed, but 352 00:18:40.210 --> 00:18:41.890 did it really, you know what I mean? Like we, 353 00:18:41.990 --> 00:18:45.769 we were pioneers in that without even knowing. And, um, 354 00:18:46.630 --> 00:18:49.869 and that's kind of what made it beautiful because we 355 00:18:49.890 --> 00:18:54.420 were doing things that nobody else had done so quickly. 356 00:18:54.440 --> 00:18:59.119 About a year and a half flies by and they're 357 00:18:59.140 --> 00:19:01.460 really pressuring me. They really wanted me to go back 358 00:19:01.519 --> 00:19:03.559 to St. Louis. And at this point I had two 359 00:19:03.640 --> 00:19:07.069 small children and I had grown up here my whole life. 360 00:19:07.529 --> 00:19:10.750 You know, I had went to Arizona for a little 361 00:19:10.789 --> 00:19:14.440 while to play sports, but my home was here and 362 00:19:14.460 --> 00:19:16.920 I'm like, I have no desire to leave here. Um, 363 00:19:17.779 --> 00:19:21.680 and I remember sitting there, um, in the basement of 364 00:19:21.740 --> 00:19:26.259 building J, um, at my desk. And I remember thinking 365 00:19:26.279 --> 00:19:29.960 to myself, like, I don't want to leave. How could 366 00:19:29.980 --> 00:19:33.240 I ever stay here? And that business proposal popped back 367 00:19:33.279 --> 00:19:35.849 into my brain. But I said, okay, I'm going to 368 00:19:35.890 --> 00:19:38.009 put a spin on this because that's what good creative 369 00:19:38.049 --> 00:19:40.670 people do, right? They take the same idea and reuse it. 370 00:19:41.569 --> 00:19:43.930 They call it unique and original. Yeah. 371 00:19:44.009 --> 00:19:44.750 No one's the wiser. Right. 372 00:19:44.769 --> 00:19:46.150 So I did. And I was fortunate enough that at 373 00:19:46.170 --> 00:19:48.549 the end of the day, I was able to do it. 374 00:19:50.019 --> 00:19:54.140 the time, a very infamous and beautiful woman by the 375 00:19:54.180 --> 00:19:59.029 name of Crean Clark was my mentor. Well, she was my, 376 00:19:59.970 --> 00:20:01.210 if I would have been an employee, she would have 377 00:20:01.230 --> 00:20:04.690 been my direct report. But I had a relationship with Crean, 378 00:20:05.970 --> 00:20:09.089 a professional relationship. And I admire her so much. 379 00:20:09.150 --> 00:20:09.329 Yes. 380 00:20:09.759 --> 00:20:12.500 She is such a fantastic human. She's amazing. And I've 381 00:20:12.539 --> 00:20:14.700 got the, I've, and you know, and over the course 382 00:20:14.720 --> 00:20:16.240 of my life, I've got to honor her in many 383 00:20:16.259 --> 00:20:18.029 of the programs that I've been able to produce. So, 384 00:20:18.529 --> 00:20:21.250 so it's all, it all comes around. But I, I 385 00:20:21.309 --> 00:20:25.470 call her and I said, Corrine, can I still like 386 00:20:25.470 --> 00:20:27.390 30 minutes of your time? And she's like, of course. 387 00:20:27.910 --> 00:20:29.589 And she's like, where are you? And I'm like, I'm 388 00:20:29.750 --> 00:20:32.529 sitting at my old

desk. And she like, she's, she 389 00:20:32.569 --> 00:20:34.579 kind of laughed because I think she knew, but she 390 00:20:34.619 --> 00:20:37.339 probably forgot, you know, that we really never left sort 391 00:20:37.380 --> 00:20:40.019 of thing. But she's like, of course. And she's like, well, 392 00:20:40.039 --> 00:20:42.220 meet me up at, you know, building K. And I 393 00:20:42.240 --> 00:20:45.019 was like, okay. And so I go up there and 394 00:20:45.509 --> 00:20:48.109 I thought I was the whole time because I wasn't 395 00:20:48.150 --> 00:20:48.789 a salesman. 396 00:20:49.150 --> 00:20:49.369 Yeah. 397 00:20:49.690 --> 00:20:52.069 You know, I felt like I had a good idea, 398 00:20:52.089 --> 00:20:54.509 you know, and I had built it and lived it. 399 00:20:55.130 --> 00:20:57.950 But my whole thought process was keep it short and 400 00:20:58.009 --> 00:21:01.019 keep it simple. And so I developed really what I 401 00:21:01.039 --> 00:21:03.920 would say. And I think it was probably four bullet points, 402 00:21:03.940 --> 00:21:07.130 to be honest with you. I had my proposal, but 403 00:21:07.180 --> 00:21:09.160 I said, Kareem, I don't want you to read this 404 00:21:09.440 --> 00:21:12.759 because it's all kind of irrelevant and it's really not prepared. 405 00:21:13.339 --> 00:21:14.819 And I don't mean to waste your time. It's more 406 00:21:14.839 --> 00:21:17.160 or less just reflecting an idea off on, on you 407 00:21:17.220 --> 00:21:19.160 and respectful. I said, you don't have to give me 408 00:21:19.180 --> 00:21:21.779 an answer today. Like just, I want to just have 409 00:21:21.819 --> 00:21:24.660 you consider it. And if anybody, if you know Kareem, 410 00:21:24.700 --> 00:21:27.390 she doesn't, she, she's smart enough that it's like it, it, 411 00:21:27.700 --> 00:21:31.299 if you make sense, it's, it's, it's done. Yeah. It's blessed. 412 00:21:31.400 --> 00:21:34.200 So I kept it simple. And I said, Kareem, if 413 00:21:34.289 --> 00:21:37.130 we could do this, You know, you've got all this 414 00:21:37.259 --> 00:21:39.539 immense amount of equipment at the time. I actually even 415 00:21:39.559 --> 00:21:42.119 knew what it looked like on the book. So, you know, 416 00:21:42.140 --> 00:21:44.400 I'm like, okay, you have X amount of dollars and 417 00:21:44.440 --> 00:21:46.380 it was in the millions. You know, this wasn't a 418 00:21:46.900 --> 00:21:50.539 small project. And I said, your options at this point 419 00:21:50.960 --> 00:21:55.059 are to sell it just on the open market for pennies, 420 00:21:55.160 --> 00:21:58.059 literally pennies on the dollar. And I even, I even 421 00:21:58.180 --> 00:22:00.599 guesstimated as to what I thought, and it would have 422 00:22:00.619 --> 00:22:02.869 been accurate. I mean, I knew that world inside and out, 423 00:22:03.289 --> 00:22:05.869 but I said, that's, that's the choice. We're at a crossroads. 424 00:22:06.549 --> 00:22:12.079 Or you can trust in me to take this and 425 00:22:12.339 --> 00:22:16.559 I will go out and I will find clients. I 426 00:22:16.579 --> 00:22:19.339 would love to be your first client and continue to 427 00:22:19.599 --> 00:22:22.500 do what I'm doing in the field marketing realm and 428 00:22:22.539 --> 00:22:25.700 help you and, and do everything I've always done for 429 00:22:25.720 --> 00:22:28.210 you because I know it's still a need. And they 430 00:22:28.250 --> 00:22:30.250 had hired another company to kind of do that. They'd 431 00:22:30.289 --> 00:22:33.710 outsource that and which is a local based company here. And, and, 432 00:22:34.390 --> 00:22:37.599 and we'll talk about that. But, I said to her, 433 00:22:37.640 --> 00:22:39.660 I said, you know, there's, and she just stopped me 434 00:22:39.700 --> 00:22:41.720 and she's, I was three bull, you know, I was 435 00:22:41.740 --> 00:22:44.960 three points into my four and she's just stopped me. 436 00:22:44.980 --> 00:22:47.059 And that's how wonderful she is. She just stopped me 437 00:22:47.079 --> 00:22:49.900 and she said, she looked at me, she said, is 438 00:22:49.940 --> 00:22:53.690 there a downside to this, Chad? Or is there anything that, 439 00:22:53.829 --> 00:22:56.950 that would not, this would be smart to do, right? 440 00:22:57.470 --> 00:22:59.789 And she asked me the question. And of course I'm like, 441 00:23:00.549 --> 00:23:02.690 you know, I'm not going to say heck no, you know, like, 442 00:23:03.170 --> 00:23:05.390 but I said, honestly, Karine, if you believe in me, 443 00:23:05.470 --> 00:23:07.920 then no. And it was at that moment in time, 444 00:23:07.980 --> 00:23:10.180 she's like, well, then write the one page up and 445 00:23:10.220 --> 00:23:14.400 let's do this. And at that point that that was 446 00:23:14.460 --> 00:23:16.640 such and I probably get a little bit emotional. But 447 00:23:16.660 --> 00:23:21.920 at that point, I became one of the biggest companies 448 00:23:22.000 --> 00:23:26.680 in production space in the nation with that one moment 449 00:23:26.769 --> 00:23:30.529 in time. And so, again, I kind of just go 450 00:23:30.589 --> 00:23:36.680 back that that is such an incredible journey. You know, 451 00:23:36.880 --> 00:23:40.200 it's really almost full circle. And it's like, I never 452 00:23:40.259 --> 00:23:44.220 gave up. Even when it was like, probably right down 453 00:23:44.299 --> 00:23:46.859 to like, I could have walked out of there. And 454 00:23:46.880 --> 00:23:49.559 I could have walked out of there and took on, 455 00:23:50.079 --> 00:23:53.599 you know, a normal job, I guess, if you will. 456 00:23:54.420 --> 00:23:57.269 But I never stopped believing in what I felt like 457 00:23:57.349 --> 00:23:59.349 I knew. I feel like I knew what I wanted 458 00:23:59.369 --> 00:24:01.690 to do. I just didn't know it because there really 459 00:24:01.730 --> 00:24:04.430 wasn't an industry at that time. Like we really kind 460 00:24:04.450 --> 00:24:07.130

of built But the work that we had done, and 461 00:24:07.450 --> 00:24:09.029 this is where I'll end it, the work that we 462 00:24:09.069 --> 00:24:11.970 had already done, you know, the first company I worked 463 00:24:12.009 --> 00:24:16.190 for was absolutely trendsetting. And they had done things that 464 00:24:16.250 --> 00:24:19.329 really nobody in the space had done in the sense 465 00:24:19.470 --> 00:24:26.690 of even at trade shows, they did live performances, written, script, directed, produced. Like, 466 00:24:27.069 --> 00:24:29.250 they were amazing. And then Novell had taken over and 467 00:24:29.289 --> 00:24:32.089 they were doing really amazing things, too. And I think 468 00:24:32.109 --> 00:24:34.710 that they had learned and observed, or maybe, again, I 469 00:24:34.750 --> 00:24:38.069 wasn't in the early ages of that, but they were 470 00:24:38.109 --> 00:24:41.309 very similar. And so it was such an easy in. 471 00:24:41.910 --> 00:24:44.569 We were really growing almost, I think the first year 472 00:24:44.609 --> 00:24:45.150 we grew over 400%. 473 00:24:45.150 --> 00:24:45.309 Wow. 474 00:24:45.369 --> 00:24:50.579 And for all you venture capitalists, you're going to really 475 00:24:50.619 --> 00:24:53.400 love what I did, but I never even secured funding. 476 00:24:54.039 --> 00:24:58.319 In the 1990s, as we all remember, I probably would 477 00:24:58.359 --> 00:25:01.359 get 10 credit cards in my mailbox every single day. 478 00:25:01.869 --> 00:25:03.650 And I was lucky that I had really good credit 479 00:25:03.690 --> 00:25:06.579 as a young child because I literally would max them out. 480 00:25:06.980 --> 00:25:09.940 And I would, I would land these projects. I would 481 00:25:09.960 --> 00:25:12.539 go buy everything that I needed to do to fulfill them. 482 00:25:13.200 --> 00:25:15.740 And then I would starve to death, but I would 483 00:25:15.799 --> 00:25:18.829 take all the money that I earned, you know, just 484 00:25:18.890 --> 00:25:21.349 keep a little teeny bit, whatever I could for a salary. 485 00:25:21.730 --> 00:25:23.349 And then I would put it right back into paying 486 00:25:23.369 --> 00:25:26.890 it off. And that, so that 400% growth paved way for, 487 00:25:27.289 --> 00:25:30.650 for assets after asset after asset. Now, mind you, I 488 00:25:30.690 --> 00:25:33.349 did have Novell stuff and that helped kind of bridge 489 00:25:33.390 --> 00:25:36.609 that gap. But, you know, a lot of people think 490 00:25:36.809 --> 00:25:40.410 the barrier of entry is so low on events, but as, 491 00:25:40.730 --> 00:25:45.799 as a production company and, and to have, you know, 492 00:25:45.819 --> 00:25:52.980 we have 155,000 square foot warehouse that 40 million ish 493 00:25:53.180 --> 00:25:56.559 in assets that, that, that age so rapidly. I mean, 494 00:25:56.579 --> 00:25:59.380 within a year that will be completely overturned, you know, like, 495 00:25:59.859 --> 00:26:02.900 the reinvestment is just crazy. That's, that's why it's such, 496 00:26:03.059 --> 00:26:06.640 so expensive, you know, but that was really my story. 497 00:26:07.140 --> 00:26:10.869 Just one that completely blessed. So like going back to 498 00:26:11.029 --> 00:26:13.609 the Malcolm Gladwell book, like if you read those pages, 499 00:26:14.289 --> 00:26:17.950 it's riddled with opportunities. And the reason I think I 500 00:26:17.990 --> 00:26:21.109 gravitated to it so much is because when we were 501 00:26:21.190 --> 00:26:25.509 doing that, I was literally pushing Bill Gates on the stage. 502 00:26:25.609 --> 00:26:29.410 I was literally the pages of even Zuckerberg. And, and, 503 00:26:29.670 --> 00:26:32.910 and what we know is modern day social media was 504 00:26:33.069 --> 00:26:36.799 all intertwined with that. I've, I've met every single one 505 00:26:36.819 --> 00:26:39.799 of those people when they were nobodies. Huh. And, and 506 00:26:39.819 --> 00:26:41.960 that's kind of what's beautiful today is like, I feel 507 00:26:41.980 --> 00:26:45.529 like that's, that's what I've always taken such great care 508 00:26:45.549 --> 00:26:47.829 to is because there's, it makes me proud to be 509 00:26:47.869 --> 00:26:48.410 in Utah. 510 00:26:48.609 --> 00:26:48.750 Yeah. 511 00:26:49.089 --> 00:26:51.670 Because I spent the good majority of my younger life 512 00:26:51.730 --> 00:26:54.170 when I was building this company brick by brick in 513 00:26:54.250 --> 00:26:57.809 the Bay area or in big, big markets where big, 514 00:26:57.869 --> 00:27:01.410 big companies existed. And now I'm sitting here at the 515 00:27:01.930 --> 00:27:05.980 age of 55 doing work with the biggest of big companies. 516 00:27:06.059 --> 00:27:08.759 And they're right across the street, literally from you guys. 517 00:27:09.380 --> 00:27:13.279 So it just makes me proud to, to have been 518 00:27:13.319 --> 00:27:16.140 able to stay in Utah, but not only stay in Utah, 519 00:27:16.160 --> 00:27:19.829 but just see what Utah is now. And where it's going. 520 00:27:19.990 --> 00:27:22.319 And I think that's the front row seat to the 521 00:27:22.339 --> 00:27:26.099 greatest show ever, period. So it's beautiful. I love that. 522 00:27:26.539 --> 00:27:29.900 I love that. It's fascinating. It really is. 523 00:27:30.480 --> 00:27:33.660 Maybe one thing I'd love to understand is, you know, 524 00:27:33.720 --> 00:27:38.089 obviously you've built a significant company over these years, 30 525 00:27:38.089 --> 00:27:43.710 plus years. What's been important in building the culture and how... 526 00:27:44.700 --> 00:27:46.859 Have you been able to attract the right people? And 527 00:27:46.900 --> 00:27:51.150 I know that you have fantastic people. We've benefited at 528 00:27:51.450 --> 00:27:54.789 the Utah 100 events and Entrepreneur of the Year and 529 00:27:55.410 --> 00:27:58.349 other things that you've done so well. How have you 530 00:27:58.369 --> 00:28:02.569 been able to

attract the right people? And what's core 531 00:28:02.589 --> 00:28:03.609 to building. 532 00:28:03.210 --> 00:28:04.230 A successful company? 533 00:28:04.259 --> 00:28:05.500 Okay. 534 00:28:06.380 --> 00:28:10.059 Gosh, you know, the right people. First of all, I 535 00:28:10.720 --> 00:28:14.859 would say that culture is the most important thing. part 536 00:28:15.000 --> 00:28:19.420 of any successful organization. And it's the hardest to achieve. 537 00:28:20.660 --> 00:28:22.880 You can never rest on it, even when you think 538 00:28:22.920 --> 00:28:25.980 you have it figured out, right? Like, you know, being 539 00:28:25.980 --> 00:28:34.329 33 years, it's different. Generations, you know, they view it differently, right? 540 00:28:34.440 --> 00:28:37.690 And so you really have to keep your finger on 541 00:28:37.730 --> 00:28:40.690 the pulse of it. And I hope I have it 542 00:28:40.730 --> 00:28:44.470 figured out. I think I do. Because if you would... 543 00:28:44.859 --> 00:28:49.740 You look at Cornerstone, I have people that have been 544 00:28:49.799 --> 00:28:52.180 with me for over 30 years. 545 00:28:52.789 --> 00:28:53.029 Yes. 546 00:28:53.569 --> 00:28:55.950 We always laugh about this. I should say this. You're 547 00:28:55.990 --> 00:28:58.829 either Cornerstone for life or you're there for one year 548 00:28:59.309 --> 00:29:03.150 or less. You either have it or you do not. 549 00:29:04.069 --> 00:29:06.589 And I think that's the beautiful part that I really 550 00:29:06.630 --> 00:29:10.069 want to get to because I think you have culture 551 00:29:10.109 --> 00:29:13.349 figured out if you see longevity because the good majority 552 00:29:13.390 --> 00:29:19.420 of all my people are 12 plus year veterans. And 553 00:29:19.680 --> 00:29:21.799 now I'm starting to see with a tear in my eye, 554 00:29:21.819 --> 00:29:25.789 I'm starting to see these people retire. That's the one 555 00:29:25.809 --> 00:29:29.410 thing about being a very young entrepreneur is you, it's 556 00:29:29.470 --> 00:29:33.150 sad because your life cycle, it's like that perfect dog, right? 557 00:29:33.210 --> 00:29:37.130 Like the minute he's perfect, he passes away, right? We 558 00:29:37.150 --> 00:29:39.559 all laugh, but it's sad. I'm not crying. I just 559 00:29:39.579 --> 00:29:42.440 lost a dog. That's why I said it. But no, 560 00:29:42.480 --> 00:29:44.240 I mean, you know, it's like to see these people 561 00:29:44.259 --> 00:29:46.559 that meant so much to me. But when you talk 562 00:29:46.599 --> 00:29:50.619 about employees, I honestly believe that employees find you. I 563 00:29:51.660 --> 00:29:55.180 think if you create the right culture, I think you become, 564 00:29:56.099 --> 00:29:59.829 because we're so connected, we are so connected. And And 565 00:29:59.849 --> 00:30:03.039 I'm not just saying like social media. I'm not just 566 00:30:03.079 --> 00:30:06.339 saying like we're the ultimate glass door. And that's a 567 00:30:06.380 --> 00:30:10.480 plug for glass door. But you're the most, you know, 568 00:30:10.519 --> 00:30:14.329 like you know this. I mean, Sherry, how long have 569 00:30:14.380 --> 00:30:15.210 we been connected? 570 00:30:15.390 --> 00:30:17.470 You know, I was trying to think about it. And 571 00:30:18.130 --> 00:30:21.609 I've been with Mountain West for 20 years, 21 years maybe. 572 00:30:22.569 --> 00:30:27.230 And probably I don't really remember a time. without you. 573 00:30:27.490 --> 00:30:29.470 And I was actually trying to think this morning on 574 00:30:29.509 --> 00:30:33.190 my run, I was like, how, how do we find you? 575 00:30:33.250 --> 00:30:35.349 How do we find each other? I don't even remember. 576 00:30:35.369 --> 00:30:37.839 I don't either, but I'll, you know, like, and I 577 00:30:37.900 --> 00:30:40.660 have the worst memory ever, but I remember the first 578 00:30:40.700 --> 00:30:43.099 time we ever met was across the road from the 579 00:30:43.140 --> 00:30:47.599 salt palace. And it would be where the, don't judge 580 00:30:47.640 --> 00:30:49.720 me if I mess this name up is open barley 581 00:30:49.779 --> 00:30:52.650 is now maybe. And we were, we were in a group. 582 00:30:53.089 --> 00:30:53.410 Yeah. 583 00:30:53.430 --> 00:30:58.190 And, and, and, and that's, yeah, that, I'm 99% sure 584 00:30:58.210 --> 00:30:59.809 that's when we first met. Yeah. 585 00:30:59.910 --> 00:31:03.089 I mean, I think probably 20, I would say I've 586 00:31:03.109 --> 00:31:04.250 known you at least 20 years. 587 00:31:04.630 --> 00:31:07.410 But, you know, we're talking about employees now, but let's 588 00:31:07.430 --> 00:31:11.430 just pause and let's talk about, you know, good people. 589 00:31:11.650 --> 00:31:13.720 If you're a good person, good people find you. 590 00:31:13.819 --> 00:31:14.839 Yes. I.E. 591 00:31:15.079 --> 00:31:19.319 Sherry. For real, you know, it's like, and that's what, 592 00:31:19.740 --> 00:31:22.420 and that's what binds you. Yeah. You know, like I, 593 00:31:22.440 --> 00:31:25.359 I have, I have, we have built what we have built. 594 00:31:25.380 --> 00:31:25.500 Right. 595 00:31:25.920 --> 00:31:30.029 With really very little business development. And I know that this, 596 00:31:30.089 --> 00:31:33.849 the whole podcast will probably gasp because a lot of 597 00:31:33.890 --> 00:31:37.049 people it's, it's all about the business development teams or whatever. 598 00:31:37.549 --> 00:31:41.200 I would argue that it's all about relationship because the relationship, 599 00:31:41.900 --> 00:31:44.299 like no matter where, and I'm going to be bold 600 00:31:44.339 --> 00:31:47.380 here and I love you. So if you, if you 601 00:31:47.400 --> 00:31:50.660 think differently, don't correct me, but no matter where the 602 00:31:50.700 --> 00:31:55.509 relationship from the day that I met Sherry, 2020, four 603 00:31:55.549 --> 00:31:59.670 years later, arguably, whatever it, no matter where

Sherry would 604 00:31:59.690 --> 00:32:03.559 have been, I would have been working with Sherry. I'm, 605 00:32:03.670 --> 00:32:07.559 I'm 99.9% confident in that. And I think the people 606 00:32:07.619 --> 00:32:10.079 come in and out of your life. And I think, again, 607 00:32:10.140 --> 00:32:15.180 I'm a big, big believer in this, that, um, these employees, 608 00:32:15.799 --> 00:32:19.099 they find me, but it's my job and it's my 609 00:32:19.200 --> 00:32:22.740 honor to work alongside of them and, and see them. I, 610 00:32:23.160 --> 00:32:25.109 I tell, I tell our people all the time, I'm like, 611 00:32:26.319 --> 00:32:28.599 the way I view business is that we live in 612 00:32:28.640 --> 00:32:32.559 a little teeny ecosystem and a little teeny bubble and 613 00:32:32.599 --> 00:32:35.170 we choose every day what that climate is. And if 614 00:32:35.210 --> 00:32:38.470 we choose it to be San Diego, then it's San Diego. 615 00:32:39.430 --> 00:32:42.150 And if we choose it to be the Arctic, it's 616 00:32:42.190 --> 00:32:46.029 the Arctic. So, you know, choose wisely, you know? And 617 00:32:46.049 --> 00:32:48.710 I think, I think that's why people are either with 618 00:32:48.769 --> 00:32:51.210 me for life or they're not because, you know, if, 619 00:32:51.599 --> 00:32:54.480 if you're prickly or you're cold or you're like living 620 00:32:54.500 --> 00:32:55.240 in the Arctic. 621 00:32:55.039 --> 00:32:59.049 And a, If you're like that, then, uh. 622 00:32:59.109 --> 00:33:02.369 Then, uh, yeah. Like, you know, go do it. You're 623 00:33:02.390 --> 00:33:03.210 probably going to do it alone. 624 00:33:03.230 --> 00:33:03.630 Yeah. 625 00:33:03.750 --> 00:33:07.440 You know? And, uh, but I have had, and that's, 626 00:33:07.539 --> 00:33:10.220 that's really where it kind of really gets, it touches me. 627 00:33:10.299 --> 00:33:12.960 So if I get emotional, I apologize, but, but man, 628 00:33:13.039 --> 00:33:16.700 I have been blessed. I've been blessed with the most 629 00:33:16.759 --> 00:33:21.009 incredible people. And most of them are not from Utah. 630 00:33:21.789 --> 00:33:23.609 You know, I, I always tell people, they're like, well, 631 00:33:23.630 --> 00:33:26.490 how was Utah? Why Utah? And I'm like, why not? 632 00:33:26.930 --> 00:33:30.009 You know, because like, it's an island as far as production, 633 00:33:30.049 --> 00:33:32.619 it's an island. You know, if you don't have it 634 00:33:32.670 --> 00:33:35.460 on the island, if you don't have, that's why we 635 00:33:35.500 --> 00:33:37.799 own all these companies. Like if you don't have it, 636 00:33:37.940 --> 00:33:39.319 you need it. So I feel like, you know, I 637 00:33:39.339 --> 00:33:41.519 feel like every time we've needed something, we build another 638 00:33:41.559 --> 00:33:45.500 company around the need. And ultimately those are about the relationships. 639 00:33:45.700 --> 00:33:50.559 And ultimately they're, they're about helping our clients

achieve what 640 00:33:50.579 --> 00:33:53.349 they need to achieve. But, but, but to put a 641 00:33:53.390 --> 00:33:57.500 pin in it, like, culture is everything but i i 642 00:33:57.519 --> 00:34:01.150 view culture you know there i i believe business as 643 00:34:01.490 --> 00:34:07.430 as an owner has such an amazing responsibility it's not 644 00:34:07.549 --> 00:34:10.429 it's not making sure that the check's clear yeah that 645 00:34:10.489 --> 00:34:12.969 that is i wouldn't even say that's in the top 646 00:34:12.969 --> 00:34:18.320 100 i mean it is really understanding a person understanding 647 00:34:18.380 --> 00:34:20.960 what they want out of life and and seeing if 648 00:34:21.000 --> 00:34:24.750 those two things align with what your vision is. And, um, 649 00:34:25.570 --> 00:34:28.480 and I think that's why, you know, like, you know, we, 650 00:34:28.559 --> 00:34:31.449 we're 125 strong. I can't sit in the seat of, 651 00:34:31.679 --> 00:34:34.539 of some of these amazing people you probably had on 652 00:34:34.559 --> 00:34:38.119 your podcast that have thousands of people, you know, that you, 653 00:34:38.280 --> 00:34:40.619 you can't reach and touch, but in my little teeny, 654 00:34:41.139 --> 00:34:44.570 you know, in my little teeny ecosystem, it's sunny and 655 00:34:44.570 --> 00:34:46.949 70 and I can touch a hundred people. And that's 656 00:34:46.969 --> 00:34:48.630 what I loved about the first place that I ever 657 00:34:48.670 --> 00:34:53.139 worked was, um, my first true job was we were 658 00:34:54.659 --> 00:34:58.019 an amazing group of humans that really truly cared about 659 00:34:58.079 --> 00:35:00.820 one another. And that was what that whole work environment 660 00:35:00.840 --> 00:35:01.280 was about. 661 00:35:02.059 --> 00:35:04.519 Well, and I would say you get that sense when, 662 00:35:05.099 --> 00:35:07.840 you know, when I show up on site or even 663 00:35:07.889 --> 00:35:12.130 before that, as we're trying to prepare an event, and 664 00:35:12.210 --> 00:35:15.210 I've been lucky enough to work with a number of 665 00:35:15.250 --> 00:35:18.309 people from your team who also to this day are 666 00:35:18.409 --> 00:35:22.840 still my great friends. And I can see them on 667 00:35:22.880 --> 00:35:25.139 the street and just want to hug them because I 668 00:35:25.199 --> 00:35:28.380 know and I love them. And not just that, but 669 00:35:28.420 --> 00:35:31.659 when we are working on an event, whether we're honoring 670 00:35:31.719 --> 00:35:36.590 Robert Redford or Josh James or Ryan Smith, all we 671 00:35:36.650 --> 00:35:41.110 have to say is Cornerstone is producing our event and 672 00:35:41.150 --> 00:35:44.230 there's an understanding right there and then of how that 673 00:35:44.289 --> 00:35:47.489 event is going to go, the trust level that they 674 00:35:47.550 --> 00:35:51.940 have for your team, and the happiness that you experience 675 00:35:51.980 --> 00:35:55.860 when you're in, when you interact with your team, whether 676 00:35:55.880 --> 00:35:58.539 they're building the set or taking down the set or 677 00:35:58.940 --> 00:36:02.349 working with you on a chat, a sound check. I 678 00:36:02.369 --> 00:36:04.969 believe everyone that I've been able to work with handles 679 00:36:04.989 --> 00:36:08.150 things the way you would, which is, that says so 680 00:36:08.210 --> 00:36:11.250 much for you and your leadership and your example, but 681 00:36:11.309 --> 00:36:15.090 also the ability to attract those people that are like-minded. 682 00:36:15.940 --> 00:36:19.239 And I've, again, I've experienced that firsthand. I'm grateful. And 683 00:36:19.360 --> 00:36:22.059 one thing I wanted to touch on two is some 684 00:36:22.099 --> 00:36:24.699 of your team, they're your family. 685 00:36:24.719 --> 00:36:25.539 They are. 686 00:36:26.659 --> 00:36:29.340 And I know lots of places and I can almost 687 00:36:29.820 --> 00:36:33.199 guarantee that I'm going to see Cooper and he's going 688 00:36:33.219 --> 00:36:34.590 to run up to me and he's going to give 689 00:36:34.610 --> 00:36:36.429 me a hug and he's going to be with his 690 00:36:36.510 --> 00:36:38.949 family and he's going to talk to me for a minute. 691 00:36:39.070 --> 00:36:41.289 And so talk to me a little bit about that because, 692 00:36:41.849 --> 00:36:44.789 you know, family businesses can be hard and they can 693 00:36:44.809 --> 00:36:47.710 be a challenge for a number of reasons. So do 694 00:36:47.750 --> 00:36:49.219 you want to touch on that a little bit? Yeah, 695 00:36:49.239 --> 00:36:49.469 of course. 696 00:36:49.969 --> 00:36:52.550 Yes. Before we do though, I want to, you said 697 00:36:52.590 --> 00:36:55.030 two names that mean the world to me. I just 698 00:36:55.050 --> 00:36:57.269 want to, I want to touch on that. So Ryan Smith, 699 00:36:58.829 --> 00:37:00.909 like what an amazing man. 700 00:37:00.949 --> 00:37:01.150 Yeah. 701 00:37:01.989 --> 00:37:04.210 Like we've been in so many journeys together and we 702 00:37:04.269 --> 00:37:06.969 still are. And I see, I see all this stuff 703 00:37:06.989 --> 00:37:09.050 that he's doing with five for the fight. And I 704 00:37:09.090 --> 00:37:10.869 see all this stuff he's doing for Intermountain. 705 00:37:10.909 --> 00:37:12.409 You really watched him grow. 706 00:37:12.909 --> 00:37:16.369 Oh my gosh. And do it in such grace and style. 707 00:37:16.510 --> 00:37:19.269 And man, I'll tell you if there was a, a ever, 708 00:37:19.829 --> 00:37:23.079 The need for a Utah mascot, it would be Ryan Smith. 709 00:37:23.840 --> 00:37:30.000 And he has been so wonderful for me. And Josh, like, 710 00:37:30.179 --> 00:37:31.059 you know what, Josh? 711 00:37:31.659 --> 00:37:31.860 Yeah. 712 00:37:32.159 --> 00:37:34.559 Like, I remember you calling me one day and you 713 00:37:34.579 --> 00:37:37.789 said to me, you said, okay, we're going to induct 714 00:37:37.849 -->

00:37:40.380 Josh James. And what is it going to be? well, 715 00:37:40.420 --> 00:37:42.059 how do you see that? And I said, he's a 716 00:37:42.139 --> 00:37:44.480 rock star. We're going to do a rock and roll 717 00:37:44.500 --> 00:37:46.119 hall of fame. And that's what, I mean, it was 718 00:37:46.159 --> 00:37:48.639 that quick. Cause that's the way I always viewed Josh. 719 00:37:49.539 --> 00:37:50.880 You know, he went from young. 720 00:37:50.739 --> 00:37:52.409 At the hotel for that. 721 00:37:52.619 --> 00:37:56.269 Yeah, exactly. Exactly. But you know, what's more fitting. 722 00:37:56.670 --> 00:37:56.929 Yeah. 723 00:37:57.070 --> 00:38:00.730 You know, that guy, like any guy that names his event, 724 00:38:00.969 --> 00:38:03.269 Doma Palooza, that guy is a guy that I'm going 725 00:38:03.289 --> 00:38:05.909 to love, you know, but, but from the early ages, 726 00:38:06.630 --> 00:38:09.409 I wouldn't do business today with Adobe if it wasn't 727 00:38:09.449 --> 00:38:10.210 for Josh James. 728 00:38:10.389 --> 00:38:10.650 Right. 729 00:38:11.230 --> 00:38:13.550 And I've been with Adobe for 17 years now. 730 00:38:13.610 --> 00:38:13.949 Yeah. 731 00:38:14.449 --> 00:38:16.610 I actually am celebrating my 18th year with them. I 732 00:38:16.630 --> 00:38:19.659 was just down in Las Vegas at the Sphere and Allegiant. 733 00:38:19.860 --> 00:38:20.059 Yeah. 734 00:38:20.079 --> 00:38:22.920 The stadium, like working on some of their stuff. But 735 00:38:22.960 --> 00:38:26.780 those two men are really, really important to me. And I, sorry, 736 00:38:26.820 --> 00:38:30.579 I paused. No. No, you need family. Let's talk about family. 737 00:38:30.659 --> 00:38:31.219 Oh my gosh. 738 00:38:31.400 --> 00:38:32.679 Yeah. 739 00:38:35.349 --> 00:38:41.769 I think, but. By using an example, my father was really, 740 00:38:41.829 --> 00:38:46.550 really big in my life, like very impactful. You know, 741 00:38:46.590 --> 00:38:49.409 like I would say, you know, my first job was 742 00:38:49.469 --> 00:38:52.909 working on my family farm. And I'll tell you what, man, 743 00:38:52.949 --> 00:38:55.230 that was every year that I would come back after 744 00:38:55.289 --> 00:38:58.789 the summer. my coaches at all these like, Oh, good job, Frotten. 745 00:38:58.849 --> 00:39:01.070 It looks like you've been in a wake room. And 746 00:39:01.110 --> 00:39:04.099 I was like, no, I just went to a prison 747 00:39:04.139 --> 00:39:08.800 camp called K Frotten and I survived and I'm here now, 748 00:39:08.980 --> 00:39:10.920 but that's what he was to me. But man, he 749 00:39:10.960 --> 00:39:13.599 taught me the, uh, the level of service. And he 750 00:39:13.639 --> 00:39:15.260 taught me that if a man's willing to give you 751 00:39:15.420 --> 00:39:18.139 a dollar for your pay, you give him a dollar 752 00:39:18.139 --> 00:39:20.340 10 worth of value. And my dad said that over 753 00:39:20.360 --> 00:39:22.550 and over, I need that shirt. I need that hat. 754 00:39:22.610 --> 00:39:24.429 I don't know what I need. That's amazing. Yeah. But, 755 00:39:24.840 --> 00:39:27.179 But first and foremost, there's only one person in this 756 00:39:27.219 --> 00:39:30.920 whole world that is the reincarnation. of my father. And 757 00:39:30.960 --> 00:39:34.940 that's my nephew and my nephew, Clint. He joined the 758 00:39:35.000 --> 00:39:39.800 team two years into it and he had no experience 759 00:39:39.860 --> 00:39:42.340 in it, but, but Clint, and I know, you know, 760 00:39:42.389 --> 00:39:44.909 him Sherry, but, but Clint, everybody's like, Oh, do you 761 00:39:44.949 --> 00:39:47.449 have a brother? And we're only separated by five years. 762 00:39:47.530 --> 00:39:52.039 So yeah. Yeah. Like he was like my brother. We were, 763 00:39:52.219 --> 00:39:54.800 we really grew up. Like his mom told me one 764 00:39:54.840 --> 00:39:56.690 time that I could never play with him again. Cause 765 00:39:56.730 --> 00:39:58.449 every time he came to play at my house, he 766 00:39:58.489 --> 00:40:01.260 always got, a broken arm or because we were crazy 767 00:40:01.380 --> 00:40:04.699 kids like that adventure in my bio oh man that's 768 00:40:04.739 --> 00:40:08.699 not a word that is a that is a lifestyle. 769 00:40:09.190 --> 00:40:11.429 So we could talk about that. 770 00:40:10.989 --> 00:40:14.670 For that theme like isn't it where the adventure begins 771 00:40:14.690 --> 00:40:17.269 so that's where the adventure begins was with me yeah 772 00:40:17.289 --> 00:40:20.460 so but no um but clint like you know and 773 00:40:20.500 --> 00:40:22.980 i i told clint i warned clint actually i said 774 00:40:23.000 --> 00:40:26.289 you know what clint like you know, and I didn't 775 00:40:26.309 --> 00:40:29.219 know anything about business, but I had sensibility. And I said, 776 00:40:29.239 --> 00:40:31.719 you know what the problem is, Clint, I want you 777 00:40:31.760 --> 00:40:34.260 to come work for me. I mean, he, at a 778 00:40:34.280 --> 00:40:37.019 very young age, Clint was leading an entire, he was, 779 00:40:37.340 --> 00:40:41.739 he was actually doing fiber installation, like for a very, well, 780 00:40:41.760 --> 00:40:42.519 Brandon Fugles. 781 00:40:43.460 --> 00:40:43.679 Yeah. 782 00:40:43.699 --> 00:40:46.460 Family. Yeah. And he was doing fiber installation and they 783 00:40:46.480 --> 00:40:50.719 were building out, oddly enough, the same backbone that we 784 00:40:50.860 --> 00:40:53.260 used and how I got hired with Bush Creative is 785 00:40:53.760 --> 00:40:55.519 The reason they did that is because they did a 786 00:40:55.559 --> 00:40:59.199 big installation of a fiber backbone that went literally from 787 00:40:59.260 --> 00:41:02.840 here to the East Coast. And we were, we were actually, 788 00:41:02.860 --> 00:41:06.260 it was for the Olympics in 2002. And, and so 789 00:41:06.619 --> 00:41:08.679 we're perfect. We jumped on that and that's how we 790

00:41:08.699 --> 00:41:11.090 were doing a lot of our distance learning. And that's 791 00:41:11.159 --> 00:41:14.769 why Bush Creative jumped onto those opportunities. So again, but 792 00:41:14.969 --> 00:41:17.650 Clint's installing this and he was, you know, Clint at 793 00:41:17.670 --> 00:41:21.070 this time was 20 years old and, you know, running 794 00:41:21.090 --> 00:41:25.289 a crew of, veteran construction fiber guys. And I'm like, 795 00:41:25.329 --> 00:41:27.449 of course you can come and run a pirate ship 796 00:41:27.489 --> 00:41:30.590 with me, you know? And so that's where it started. 797 00:41:30.630 --> 00:41:32.960 But I warned him, I said, bud, I think, you know, 798 00:41:33.340 --> 00:41:36.579 if in order for us as a company to have 799 00:41:36.639 --> 00:41:39.800 credibility and for me to, to have credibility with my people, 800 00:41:40.460 --> 00:41:42.900 you're always going to have to work 10% harder. And 801 00:41:42.920 --> 00:41:46.570 that's just the way it is. Um, but you know, 802 00:41:47.469 --> 00:41:50.409 I'll say this over and over again. He is so 803 00:41:50.429 --> 00:41:54.059 much like my father. It's, it's, it's really, Oh man, 804 00:41:54.079 --> 00:41:56.199 I'm going to cry. You're going to make me cry. Um, 805 00:41:56.579 --> 00:42:02.150 it's really awesome because it's every single day. I remind 806 00:42:02.170 --> 00:42:04.809 myself of how blessed I am to, to work with 807 00:42:04.849 --> 00:42:07.150 him and work alongside of him. And he reminds me 808 00:42:07.190 --> 00:42:09.110 so much, my daughter, my father, and the way that 809 00:42:09.570 --> 00:42:12.090 his mind thinks and his rationale in the moment. And, 810 00:42:12.510 --> 00:42:15.079 and he's very logical mind. So his, that will kill you, 811 00:42:15.380 --> 00:42:19.300 you know, if you know, um, really hard to be 812 00:42:19.340 --> 00:42:22.889 creative around him because he's like very literal. Um, but 813 00:42:22.909 --> 00:42:26.030 I love him and he's a machine. I mean, he, he, again, 814 00:42:26.070 --> 00:42:30.389 he has so many relationships. Um, you know, I mean, 815 00:42:30.570 --> 00:42:32.530 he's still to this day, he probably some of his 816 00:42:32.570 --> 00:42:35.760 biggest clients that he's known them. They probably been, I'll 817 00:42:35.780 --> 00:42:37.960 bet you some of them at five held five different 818 00:42:37.980 --> 00:42:41.059 positions at five different companies throughout the U S and 819 00:42:41.079 --> 00:42:43.340 they take Clint wherever they go. And I think that's 820 00:42:43.380 --> 00:42:46.380 why we're blessed. But, but then yes, I was blessed 821 00:42:46.500 --> 00:42:50.619 with Cooper. I think, you know, again, Cooper held the, 822 00:42:51.639 --> 00:42:54.489 he still held to the highest of standards, but I am, 823 00:42:54.510 --> 00:42:59.449 and this just isn't my words. Every single client that 824 00:42:59.510 --> 00:43:03.710 knows him, they instantly inform me of how proud I 825 00:43:03.769 --> 00:43:07.769 can be of him. And as a father, to go 826 00:43:07.789 --> 00:43:11.030 from your child saying, oh, I met so-and-so and they 827 00:43:11.050 --> 00:43:20.440 know you, to these people coming and saying, no, you're 828 00:43:20.460 --> 00:43:22.780 related to Cooper. How are you related to Cooper? He's 829 00:43:22.800 --> 00:43:25.980 my son. And then when they tell you that they're, 830 00:43:26.059 --> 00:43:28.559 that they, my gosh, you've raised one of the most 831 00:43:28.800 --> 00:43:31.000 amazing people that I've ever met in my whole life. 832 00:43:31.059 --> 00:43:34.900 Like that is the validation. Like I could, I could, 833 00:43:35.579 --> 00:43:39.119 I could disappear tomorrow and I could live with that. So, 834 00:43:39.539 --> 00:43:41.219 you know, and every client wants to hire him. And 835 00:43:41.239 --> 00:43:42.690 I always, they're always like, we're going to hire him. 836 00:43:42.739 --> 00:43:46.090 I'm like, I'm like, then he won't get his inheritance. 837 00:43:46.110 --> 00:43:48.010 I don't think that's going to, it's probably not going 838 00:43:48.030 --> 00:43:49.969 to work out very nice for him. But you can 839 00:43:50.010 --> 00:43:53.809 hire him if you want. You guys are probably going 840 00:43:53.829 --> 00:43:55.869 to laugh at this, but I could go on and on. 841 00:43:55.869 --> 00:44:01.030 My youngest son works there as a creative. And I 842 00:44:01.210 --> 00:44:05.949 love working with him. And Cooper is wildly creative. God, 843 00:44:05.969 --> 00:44:08.980 he never ceases to amaze me. But Cody is too. 844 00:44:09.019 --> 00:44:12.469 Like Cody, I've been very blessed. But I come from artists. I, 845 00:44:12.550 --> 00:44:16.269 you know, um, if you look me up, like I'm nobody, 846 00:44:16.329 --> 00:44:19.369 but like my uncle was a sculptor and I'm not 847 00:44:19.389 --> 00:44:22.130 just talking like small time stuff. He's, he did like 848 00:44:22.170 --> 00:44:24.739 the baseball hall of fame, all the bronzes outside of 849 00:44:26.500 --> 00:44:29.320 baseball hall of fame, football hall of fame. He, he 850 00:44:29.340 --> 00:44:32.360 did all of the work inside of the Mormon temple 851 00:44:32.639 --> 00:44:35.960 in San Diego. He's been commissioned all around the world. 852 00:44:36.000 --> 00:44:38.510 I mean, he's their artists, you know, like, and my, 853 00:44:38.730 --> 00:44:41.880 my father was an amazing artist. He could draw things and, 854 00:44:42.369 --> 00:44:45.469 I can make stick figures, but I have this wild 855 00:44:45.510 --> 00:44:49.869 and crazy brain that can dream it up. And then again, 856 00:44:49.909 --> 00:44:51.699 I've been lucky enough. I found the people that could 857 00:44:51.719 --> 00:44:56.559 translate my crazy thoughts into drawings and CADs and design. 858 00:44:58.340 --> 00:45:02.559 But my son is, my youngest son, Cody, is wildly amazing. 859 00:45:02.579 -->

00:45:09.030 He has such an amazing disposition. I mean, I think 860 00:45:09.110 --> 00:45:13.300 I love people and then I see him interact with people. 861 00:45:13.360 --> 00:45:16.510 And that, that kid, he's like my mom, my mom 862 00:45:16.530 --> 00:45:20.110 was an angel. Um, truly. Um, and then my daughter, 863 00:45:20.130 --> 00:45:23.409 oh my gosh, my daughter runs her own company. She 864 00:45:23.449 --> 00:45:27.150 does a really cool company. I'm going to plug you Allie. Um, uh, 865 00:45:27.510 --> 00:45:30.389 it's called curation co and what she does is she 866 00:45:30.409 --> 00:45:34.760 does for busy executives and families. Like she does curation 867 00:45:34.820 --> 00:45:38.760 of trips and travels and fashion. And yeah, she gets 868 00:45:38.840 --> 00:45:41.250 all of your information. and puts it in and then 869 00:45:41.309 --> 00:45:46.070 she curates experiences or she'll curate your wife's, uh, anniversary 870 00:45:46.130 --> 00:45:47.969 present or whatever. 871 00:45:47.989 --> 00:45:52.769 If she needed to. Yeah. She would. Yeah. 872 00:45:52.809 --> 00:45:57.820 Right. So, but, but no, she's just, she comes in 873 00:45:57.840 --> 00:45:59.760 and does a lot of project work for us too. 874 00:46:00.280 --> 00:46:02.559 But first and foremost, like I think all of them 875 00:46:02.579 --> 00:46:04.699 are just, they've grown up to be most, the most 876 00:46:04.760 --> 00:46:08.039 amazing parents. And so, you know, it, it works, but 877 00:46:08.179 --> 00:46:11.539 I mean, You know, nepotism is real. And I think 878 00:46:11.579 --> 00:46:13.610 where you, you know, a lot of people would just, 879 00:46:13.929 --> 00:46:18.010 you know, shriek, but you know, so long as you 880 00:46:18.050 --> 00:46:21.849 set a standard, um, and again, that's culture. When you 881 00:46:21.889 --> 00:46:23.989 go back to culture, like you have to have a standard, 882 00:46:24.590 --> 00:46:28.639 you know, and, and, um, of, of, of, you know, 883 00:46:28.659 --> 00:46:32.340 and rules and regulations and processes, but, but man, like 884 00:46:32.400 --> 00:46:34.840 there's not, there's never been a time where I, where 885 00:46:34.960 --> 00:46:37.719 anybody's been able to you know, say, oh my gosh, 886 00:46:37.760 --> 00:46:39.559 they don't deserve to be where they're at. They don't 887 00:46:39.599 --> 00:46:42.480 deserve to, to, to, to be where they're at. I 888 00:46:42.559 --> 00:46:44.780 feel like at this point in my life, I'm lucky 889 00:46:44.800 --> 00:46:47.300 that they've chose to work for me because Cooper could 890 00:46:47.320 --> 00:46:49.550 go anywhere and I'm sure that he could probably make 891 00:46:49.619 --> 00:46:50.510 more money elsewhere. 892 00:46:50.530 --> 00:46:53.630 Oh, that's the thing too, right? Like they have, they 893 00:46:53.670 --> 00:46:57.110 have choices, they have options and the fact that they 894 00:46:57.170 --> 00:46:59.869 choose to be with you, I think is just a 895 00:46:59.889 --> 00:47:02.030 huge testament to who you are. And I think it's, 896 00:47:02.159 --> 00:47:04.280 it's unique. I love it. 897 00:47:04.820 --> 00:47:05.679 But I made them work. 898 00:47:06.179 --> 00:47:06.320 Yeah. 899 00:47:07.199 --> 00:47:10.230 I tease Cooper because he's going on 20 years with 900 00:47:10.289 --> 00:47:15.329 me and he's only 31. So I made my kids work. 901 00:47:16.329 --> 00:47:18.449 You know, in the summer, you know, they came and 902 00:47:18.469 --> 00:47:20.329 they worked in the warehouse and they learned everything from 903 00:47:20.349 --> 00:47:22.429 the ground up. But, you know, the one thing I'm 904 00:47:22.449 --> 00:47:25.670 looking forward to the most, I hope in my lifetime, 905 00:47:26.030 --> 00:47:28.409 because I felt like they followed my dream to a degree. 906 00:47:28.989 --> 00:47:30.409 You know, I mean, I do think that they are 907 00:47:30.449 --> 00:47:32.969 loving what they do. And I think that they were 908 00:47:33.010 --> 00:47:37.030 exposed to things and they loved it. But I hope, 909 00:47:37.429 --> 00:47:40.809 I hope, I hope, and I'm manifesting this, that I 910 00:47:40.849 --> 00:47:45.389 get to be a part of their journey and possibly 911 00:47:45.429 --> 00:47:48.320 fund it. You know, I would love for them. I 912 00:47:48.360 --> 00:47:50.280 tell them all the time. I tell my employees this 913 00:47:50.300 --> 00:47:51.880 all the time. If you've got a good idea, I 914 00:47:52.539 --> 00:47:55.280 better hear it. And if I get an opportunity to 915 00:47:55.320 --> 00:47:57.219 invest in it, I want to. And I mean that. 916 00:47:57.639 --> 00:48:00.739 People come to me to leave. I always tell them, 917 00:48:00.780 --> 00:48:02.889 are you going on to do something better? And if 918 00:48:02.929 --> 00:48:05.309 they can say yes, then I'm happy for them. Yeah. 919 00:48:05.659 --> 00:48:07.440 But yeah, I hope I, I hope I get an 920 00:48:07.480 --> 00:48:10.420 opportunity to invest in my kids and follow them and 921 00:48:10.460 --> 00:48:14.039 see their, their journeys and their dreams be everything that 922 00:48:14.059 --> 00:48:17.900 I feel like I was blessed with. Yeah. So. 923 00:48:18.110 --> 00:48:20.909 One, I guess one final question that I have. Just, 924 00:48:21.150 --> 00:48:25.130 just your thoughts on kind of the future of events 925 00:48:25.429 --> 00:48:29.429 and the future of, I mean, human connection. Obviously we 926 00:48:29.469 --> 00:48:30.409 went through the COVID pandemic. 927 00:48:30.949 --> 00:48:34.730 Who the cornerstone was my first call, actually. 928 00:48:34.750 --> 00:48:37.250 It was amazing what you were able to accomplish even 929 00:48:37.289 --> 00:48:40.809 during those crazy times. But what do you see as 930 00:48:40.889 --> 00:48:45.530 a future of human connection and events? And, you know, 931 00:48:45.610 --> 00:48:49.800 obviously you've been able to be involved in not only 932 00:48:50.260 -->

00:48:56.280 locally with significant events, but also nationally, internationally. Some of 933 00:48:56.300 --> 00:48:59.039 the things that I learned about, you know, your involvement 934 00:48:59.079 --> 00:49:02.920 with Some pretty exciting things. I don't want to steal 935 00:49:02.940 --> 00:49:05.880 your thunder. But maybe highlight, what do you. 936 00:49:05.820 --> 00:49:07.130 See as the future? 937 00:49:07.190 --> 00:49:10.769 What do you see as the growth opportunities ahead for you? 938 00:49:10.789 --> 00:49:15.750 Oh, my gosh. Well, the future, you know, being around 939 00:49:15.789 --> 00:49:19.489 for 33 years and being, again, I mean, really in 940 00:49:19.530 --> 00:49:24.699 that technology. space, like it is evolving. COVID just simply 941 00:49:24.760 --> 00:49:28.199 proved to me that our industry was never affected by 942 00:49:28.219 --> 00:49:33.000 any kind of economical downturn. And historically, entertainment has never 943 00:49:33.039 --> 00:49:36.860 been affected by economical downturn because like most people want 944 00:49:36.880 --> 00:49:38.099 to go out they want to have a good time 945 00:49:38.139 --> 00:49:39.860 they want to have an experience you know even during 946 00:49:39.880 --> 00:49:43.900 the great depression things that that first were entertainment boxing 947 00:49:44.400 --> 00:49:48.199 you know dancing celebration movies you know cinema and really 948 00:49:48.260 --> 00:49:51.250 i thought it was bulletproof up until up until covet 949 00:49:51.969 --> 00:49:54.590 but really the future of it is is really quite 950 00:49:54.650 --> 00:49:58.369 simple i've never saw it and this is not a 951 00:49:58.409 --> 00:50:01.010 doomsday thing i have never saw it evolving at the 952 00:50:01.050 --> 00:50:04.469 speed that it is evolving at Um, and I think 953 00:50:04.550 --> 00:50:10.420 that events, traditional events from everything that I can see 954 00:50:10.480 --> 00:50:13.639 right now, which is an, uh, you know, we're, we're 955 00:50:13.900 --> 00:50:16.559 doing over 800 events per year. I mean, some years 956 00:50:16.579 --> 00:50:20.340 we've done as many as 1500. I've never, ever saw more, 957 00:50:20.599 --> 00:50:23.769 more disruption in, in what people are trying to do. 958 00:50:24.389 --> 00:50:29.750 You know, experiential is a real thing. Um, brand, the 959 00:50:29.789 --> 00:50:32.610 way that they are going about their business, um, is 960 00:50:32.650 --> 00:50:36.510 completely different, but it's exciting. Like we are, we, we 961 00:50:36.570 --> 00:50:38.920 are blessed in the sense that we saw the trend 962 00:50:39.480 --> 00:50:42.300 because we are so tied in with our, you know, 963 00:50:42.320 --> 00:50:43.739 it's kind of like what you just said, you, the 964 00:50:43.760 --> 00:50:47.500 minute that COVID happened, what you experienced was Zach's same 965 00:50:47.559 --> 00:50:50.949 thing that we experienced. I never missed a beat. Like 966 00:50:50.989

--> 00:50:53.050 I literally had clients saying, what are we going to do? 967 00:50:53.349 --> 00:50:55.110 And I went home and I, and I wrote and 968 00:50:55.170 --> 00:50:59.769 produced basically, uh, basically a television program. That's all it was. 969 00:51:00.570 --> 00:51:02.230 You know, and I told him, I said, here's the 970 00:51:02.250 --> 00:51:04.369 Reader's Digest. This is what we're doing. If you know 971 00:51:04.409 --> 00:51:05.789 that term, you know. 972 00:51:06.130 --> 00:51:09.159 I remember your answer to me was, don't you worry. 973 00:51:09.679 --> 00:51:13.039 We've got this. We have an answer. I was like, okay, thanks. 974 00:51:14.820 --> 00:51:16.230 It was amazing. It really turned out. 975 00:51:17.889 --> 00:51:18.269 Extreme. 976 00:51:18.329 --> 00:51:20.530 I mean, it was a lot of people don't know this, but, 977 00:51:20.849 --> 00:51:23.510 but again, you, you know, that was my past. That 978 00:51:23.530 --> 00:51:25.599 was not foreign to me. That was like, that was 979 00:51:25.639 --> 00:51:28.820 like 1981 calling, you know what I mean? So we 980 00:51:28.840 --> 00:51:30.559 just turned the pages back and we were, we were 981 00:51:30.579 --> 00:51:32.739 good to go, but we, you know, you guys know this, 982 00:51:32.820 --> 00:51:35.159 but I mean, we built from the ground up our own, 983 00:51:35.380 --> 00:51:36.739 we programmed our own software. 984 00:51:37.179 --> 00:51:37.420 Yeah. 985 00:51:37.460 --> 00:51:40.090 Whatever. Oh, and I'm proud of it. I, I, I 986 00:51:40.179 --> 00:51:43.710 actually just sold it to a NIL company that's using it. 987 00:51:43.750 --> 00:51:44.769 Oh, okay. 988 00:51:44.889 --> 00:51:47.670 Yeah, and they're producing a product with it for the 989 00:51:47.730 --> 00:51:51.110 NIL and athletes. 990 00:51:51.349 --> 00:51:51.570 Wow. 991 00:51:51.590 --> 00:51:53.880 It's kind of a miniature ESPN, too, if you want 992 00:51:54.199 --> 00:51:54.619 the plug. 993 00:51:54.679 --> 00:51:56.380 You've got so many things. But it's exciting, you know? 994 00:51:56.559 --> 00:51:59.719 So the future, though, the future. I've never saw so 995 00:51:59.739 --> 00:52:04.579 much disruption. I was on the phone this morning with 996 00:52:04.780 --> 00:52:09.800 an experiential company that's out of London recently. And Cornerstone 997 00:52:09.840 --> 00:52:14.159 had talked about acquiring them about three years ago. And 998 00:52:14.199 --> 00:52:16.780 we still might. We still might. That's kind of what 999 00:52:16.800 --> 00:52:20.179 the phone call was, was discovery. But the experiential model 1000 00:52:20.239 --> 00:52:23.760 is where everything is headed. It's not going to replace 1001 00:52:24.239 --> 00:52:27.920 some style of events, but the presence of it is 1002 00:52:28.280 --> 00:52:31.260 more and more important. And that's what I see. But 1003 00:52:31.300 --> 00:52:34.269 we're positioned for it. And I'm certainly excited for it. 1004 00:52:34.650 -->

00:52:38.309 I think there were five major transitions within Cornerstone over 1005 00:52:38.329 --> 00:52:42.429 the 33 years. And this one will be the most 1006 00:52:42.469 --> 00:52:46.670 significant for sure. But I think that we already had 1007 00:52:46.730 --> 00:52:49.710 identified in what a lot of the brands are doing. 1008 00:52:49.730 --> 00:52:54.340 I believe there will be a huge upheaval in social 1009 00:52:54.380 --> 00:52:58.300 media and social media marketing. And we won't get into that. 1010 00:52:58.360 --> 00:53:00.860 That's a very big subject, but we're prepared for that. 1011 00:53:01.619 --> 00:53:03.800 I think the things that we're excited about, though, is 1012 00:53:04.519 --> 00:53:08.920 We are really starting to grab hold of facilities. I 1013 00:53:08.940 --> 00:53:10.480 brought up the High Star Ranch. 1014 00:53:11.030 --> 00:53:11.239 Yes. 1015 00:53:11.340 --> 00:53:12.179 And we're creating. 1016 00:53:12.199 --> 00:53:13.409 Love that place. 1017 00:53:13.989 --> 00:53:15.530 Oh my gosh. Well, so. 1018 00:53:15.690 --> 00:53:16.170 So much. 1019 00:53:16.409 --> 00:53:16.809 Yeah. 1020 00:53:16.929 --> 00:53:19.210 So I am a partner in that. 1021 00:53:19.349 --> 00:53:21.369 Yeah. That is a dream place. 1022 00:53:21.449 --> 00:53:21.809 Yes. 1023 00:53:21.829 --> 00:53:22.429 To live there. 1024 00:53:22.690 --> 00:53:24.789 So this might be a plug or it might sound 1025 00:53:24.809 --> 00:53:27.230 like a plug, but we're building a 200 room hotel there. 1026 00:53:27.889 --> 00:53:31.769 It will be completely a health and wellness facility. Hopefully 1027 00:53:31.809 --> 00:53:37.519 like the Chopra Center. Love you, Deepak. Um, and you know, 1028 00:53:37.539 --> 00:53:40.130 we're really going to focus everything around that and it 1029 00:53:40.170 --> 00:53:44.989 will be an entertainment Mecca. And, um, and I know 1030 00:53:45.030 --> 00:53:47.070 that we're onto something. I mean, the investors, it was 1031 00:53:47.150 --> 00:53:50.090 not a hard to find money. Yeah. It was like, 1032 00:53:50.139 --> 00:53:52.300 who are we going to accept money from? And it's 1033 00:53:52.360 --> 00:53:55.780 really exciting, but it's all experiential. So we believe that 1034 00:53:55.800 --> 00:53:59.099 that's the future. Cornerstone is now moving into things that 1035 00:53:59.139 --> 00:54:01.969 like You know, I never really thought that the production 1036 00:54:01.989 --> 00:54:04.730 business would land us in the hotel business, but that's 1037 00:54:04.789 --> 00:54:07.889 right where we're at and owning our own venue. You know, 1038 00:54:07.929 --> 00:54:09.750 like I think like you see a lot of the 1039 00:54:09.809 --> 00:54:14.789 trends that a lot of, especially the festivals, they want permanency, right? 1040 00:54:14.869 --> 00:54:17.989 Like people are like, why should we go and experience 1041 00:54:18.030 --> 00:54:20.980 a festival that's a moment in time when if we 1042 00:54:21.019 --> 00:54:23.760 had a facility, you know, and again, this works against 1043 00:54:23.820 --> 00:54:26.820 the brick and mortar, the anti brick and mortar movement 1044 00:54:26.900 --> 00:54:30.780 of old, right? Of four years ago. it's exciting. And so, 1045 00:54:31.000 --> 00:54:33.360 I mean, I really think that that's the future and 1046 00:54:33.920 --> 00:54:37.110 I'm excited. We are so well positioned for it. And 1047 00:54:37.119 --> 00:54:39.710 I think we're way ahead of the curve, but that's what, 1048 00:54:39.909 --> 00:54:41.849 that's where we're headed. And that will be probably its 1049 00:54:41.909 --> 00:54:44.949 own division that will run separately, but we're in a 1050 00:54:44.969 --> 00:54:48.070 lot of properties now. Like we manage a Smithfield park. 1051 00:54:48.650 --> 00:54:51.389 We do a ton of events there. So we're contracted 1052 00:54:51.429 --> 00:54:54.510 with the, with Salt Lake city and we run that. 1053 00:54:55.550 --> 00:55:00.019 Ryan at the Delta center, like, Thank you, Ryan, for 1054 00:55:00.059 --> 00:55:05.139 hiring us. We do all the touring acts, which are 1055 00:55:05.179 --> 00:55:07.650 the concerts that you go to that are being routed 1056 00:55:07.670 --> 00:55:12.409 and on a tour schedule. And what we do for 1057 00:55:12.469 --> 00:55:16.429 them is we provide all of the touring labor. So 1058 00:55:16.570 --> 00:55:21.019 all of the rigging, the sound installation, the lighting installation, 1059 00:55:21.460 --> 00:55:27.000 special effects, things of that nature. If the act is non-touring, 1060 00:55:27.619 --> 00:55:30.940 meaning that they don't have a current tour underway, then 1061 00:55:31.000 --> 00:55:34.219 we do all of the production. So we bring in 1062 00:55:34.400 --> 00:55:37.019 all of the equipment, all of the gear, all of 1063 00:55:37.099 --> 00:55:40.699 the labor to install it and dismantle it. And that's 1064 00:55:40.739 --> 00:55:43.539 been a blessing. And we just landed the Maverick Center. 1065 00:55:43.659 --> 00:55:47.019 So now we're doing all the production of the Maverick Center. 1066 00:55:47.679 --> 00:55:52.380 And then the High Star Ranch is done. the fourth installment. 1067 00:55:52.440 --> 00:55:54.960 So we see that as very important and I'm so 1068 00:55:55.019 --> 00:55:55.980 excited for the Olympics. 1069 00:55:56.440 --> 00:55:56.659 Yeah. 1070 00:55:56.719 --> 00:55:59.579 And I was here in 2002, man. And I, I 1071 00:55:59.639 --> 00:56:02.320 survived it and I loved it and I, I, I 1072 00:56:02.380 --> 00:56:03.059 cannot wait. 1073 00:56:03.219 --> 00:56:04.980 So we all got to figure out how to get 1074 00:56:05.019 --> 00:56:08.199 that new Olympic coat where for the next 30 years. 1075 00:56:08.469 --> 00:56:11.550 Right. Exactly. I think he's the guy. I think that's 1076 00:56:11.570 --> 00:56:15.239 the guy. that's the guy right there. I was hoping 1077 00:56:15.280 --> 00:56:17.269 for the, remember the roots? 1078

00:56:17.369 --> 00:56:19.309 I've got it. I might, I was something that my 1079 00:56:19.349 --> 00:56:20.550 mom left me. Yeah. 1080 00:56:20.769 --> 00:56:23.710 I think we could have made Prince really proud with 1081 00:56:23.730 --> 00:56:24.289 that beret. 1082 00:56:24.309 --> 00:56:24.570 Yeah. 1083 00:56:24.989 --> 00:56:26.710 Yeah. Got to bring it back. 1084 00:56:27.949 --> 00:56:30.949 So, but, but that's what I think. I mean, I 1085 00:56:30.989 --> 00:56:33.280 think it's an exciting time and I think it's, you know, 1086 00:56:33.420 --> 00:56:36.019 and I'm not just saying that, like, I think disruption 1087 00:56:36.079 --> 00:56:38.659 is so awesome. And I think that's just the technologist 1088 00:56:38.719 --> 00:56:41.809 in me. It's like, figure it out, you know, and, And, 1089 00:56:41.969 --> 00:56:44.469 and I don't think, I don't think it's AI. I'm 1090 00:56:44.489 --> 00:56:46.789 probably the only guy. I mean, of course it is, but, 1091 00:56:47.110 --> 00:56:49.769 and we use AI right now, but I believe it will, 1092 00:56:50.170 --> 00:56:52.340 there's a moment in time. And I think I'm not 1093 00:56:52.360 --> 00:56:54.099 going to, I'm not going to talk about what I 1094 00:56:54.139 --> 00:56:56.420 think it is, but, but it's going to be a 1095 00:56:56.440 --> 00:56:58.679 fun time. And I think, I think what's going to 1096 00:56:58.699 --> 00:57:01.480 be really fun is to see analog come back and 1097 00:57:01.500 --> 00:57:04.710 I'll leave it at that because we, we, as humans, 1098 00:57:05.070 --> 00:57:07.949 we desire connection. It's why we're sitting here right now. 1099 00:57:07.969 --> 00:57:10.599 And it's why we, just shared this hour long journey 1100 00:57:10.619 --> 00:57:12.699 with one another because that's what we crave and that's 1101 00:57:12.739 --> 00:57:15.800 what we love. You know, we love to be, we 1102 00:57:15.900 --> 00:57:19.179 love a good story. We love friendship. 1103 00:57:19.579 --> 00:57:19.800 Yeah. 1104 00:57:20.079 --> 00:57:22.679 We love humans. We love that contact with humans. And 1105 00:57:22.739 --> 00:57:25.989 so that's, that's exciting. And I think that's what life 1106 00:57:26.110 --> 00:57:28.610 is for us more and more. It's creating those moments. 1107 00:57:28.809 --> 00:57:31.130 It's what makes life meaningful. 1108 00:57:31.190 --> 00:57:31.550 That's right. 1109 00:57:31.570 --> 00:57:31.929 I think. 1110 00:57:32.349 --> 00:57:32.769 I do too. 1111 00:57:33.170 --> 00:57:35.650 I love, I love your story. And we touched on 1112 00:57:35.710 --> 00:57:39.280 just a small part of life. who you are and 1113 00:57:39.340 --> 00:57:41.820 what you've built. And I didn't know how we were 1114 00:57:41.840 --> 00:57:45.039 going to be able to narrow it down. And we 1115 00:57:45.079 --> 00:57:48.179 can have part two. I hope we talk to you 1116 00:57:48.280 --> 00:57:52.579 and some time down the road again, because you are, 1117 00:57:53.000 --> 00:57:58.219 what I love is you're very positive. You pivot easily. 1118 00:57:58.239 --> 00:58:02.039 You look at challenge and you run to it. And 1119 00:58:02.079 --> 00:58:05.179 we've talked to other entrepreneurs that do the same. And 1120 00:58:05.260 --> 00:58:09.570 so- But your big heart is something that I'm grateful 1121 00:58:09.849 --> 00:58:13.510 that we have this friendship. And there's a reason why 1122 00:58:13.679 --> 00:58:17.119 you're doing all of this in Utah, because you're something 1123 00:58:17.159 --> 00:58:18.639 that people believe in, too. 1124 00:58:19.159 --> 00:58:20.820 Where else can I do it, honestly? 1125 00:58:20.880 --> 00:58:21.739 Right, right. 1126 00:58:21.760 --> 00:58:23.039 I guess that's what I feel like. I feel like 1127 00:58:23.059 --> 00:58:25.559 we're more blessed than we know sometimes. 1128 00:58:25.579 --> 00:58:28.420 Gosh, we really are. Yeah. Well, thank you so much, 1129 00:58:28.639 --> 00:58:31.639 dear friend, for joining us today. It means the world 1130 00:58:31.679 --> 00:58:33.780 to me and your passion for your work is uplifting 1131 00:58:33.820 --> 00:58:37.559 and it's inspiring. As I said before, it's just a 1132 00:58:37.599 --> 00:58:40.440 small part of who you are is what you do, 1133 00:58:40.519 --> 00:58:43.530 but also what you do is who you are, I think. 1134 00:58:44.170 --> 00:58:45.909 Thanks for sharing your story with us. So we're proud 1135 00:58:45.929 --> 00:58:47.969 to highlight your work and be able to be just 1136 00:58:48.130 --> 00:58:50.409 a small part of all the things that you're doing. 1137 00:58:50.869 --> 00:58:53.710 Chad, for our listeners, how can they connect with you? 1138 00:58:54.449 --> 00:58:58.659 Oh my gosh. Well, the social web we'll share, we'll 1139 00:58:58.679 --> 00:59:02.900 share all the, all the URLs and everything. Um, but, 1140 00:59:03.039 --> 00:59:07.010 but really, really what I would say is like how 1141 00:59:07.050 --> 00:59:10.489 you connect with me is support, support your, your, local 1142 00:59:10.590 --> 00:59:15.360 artists you know support your community whether you are going 1143 00:59:15.440 --> 00:59:19.300 to a silicon slopes summit like you're supporting cornerstone if 1144 00:59:19.320 --> 00:59:22.960 you're at the arena watching a mammoth game you're supporting 1145 00:59:23.159 --> 00:59:26.139 ryan smith and cornerstone you know if you end up 1146 00:59:26.159 --> 00:59:28.480 going to the bees game and you enjoy it like 1147 00:59:28.500 --> 00:59:31.460 because it's a you know, a fun concert or a, we, 1148 00:59:31.559 --> 00:59:34.079 we had a rodeo there the other night. Yeah. 1149 00:59:34.139 --> 00:59:35.179 I heard that. Yeah. 1150 00:59:35.199 --> 00:59:37.360 With luchadors. Like who does that? 1151 00:59:37.380 --> 00:59:37.719 Yeah. 1152 00:59:37.739 --> 00:59:38.119 We do. 1153 00:59:38.320 --> 00:59:38.679 You do. 1154 00:59:38.699 --> 00:59:41.239 You know, like how lucky are we? So, so, you know, 1155 00:59:41.400 --> 00:59:44.119 I just come and support us that way, you know, 1156 00:59:44.159 --> 00:59:47.400 like it really, I mean, again, that's the funnest part 1157 00:59:47.420 --> 00:59:49.239 of all this is, is being able to do the 1158 00:59:49.300 --> 00:59:51.900 fun things that people love and they have leave with memories, 1159 00:59:51.940 --> 00:59:52.199 you know. 1160 00:59:52.219 --> 00:59:54.409 It is fun to be able to go to an event. 1161 00:59:54.429 --> 00:59:58.289 And I always, Play the game. Where's the Cornerstone team? 1162 00:59:58.329 --> 01:00:01.070 Who do I know here? And if I'm at Sundance 1163 01:00:01.170 --> 01:00:02.650 or whatever, I just. 1164 01:00:02.730 --> 01:00:07.610 Yeah, I should. I should thank Chad, too, because Chad Linebaugh, Sundance. 1165 01:00:07.699 --> 01:00:10.460 Thank you for everything. Him and his staff. He's been 1166 01:00:10.500 --> 01:00:12.820 a friend of mine since I was in seventh grade. 1167 01:00:12.860 --> 01:00:14.119 Yeah. Really? 1168 01:00:14.360 --> 01:00:18.159 Oh, yeah. Yeah. Growing up in a small town, I 1169 01:00:18.219 --> 01:00:21.900 always knew Chad would do something amazing. And so we're 1170 01:00:21.960 --> 01:00:25.619 honored to be in-house at Sundance, helping them with. all 1171 01:00:25.659 --> 01:00:29.880 of their production needs there at the resort. And it's 1172 01:00:29.900 --> 01:00:32.340 just been a great opportunity to work with them over 1173 01:00:32.400 --> 01:00:36.960 the last almost 15 years now. So, and I always 1174 01:00:37.019 --> 01:00:38.619 run into Sherry when I'm there. 1175 01:00:38.639 --> 01:00:42.219 I love the Sundance team. 1176 01:00:42.570 --> 01:00:42.840 Yeah. 1177 01:00:43.110 --> 01:00:46.409 To everyone listening, thank you for joining us. A special 1178 01:00:46.469 --> 01:00:50.809 thanks to the LaunchPod team, Johnny, Christine, Rachel, Cole, for 1179 01:00:50.849 --> 01:00:54.489 producing our show, Zachary Reed for his vision and direction 1180 01:00:54.550 --> 01:00:58.730 as producer, Katie Brown, our operations specialist for keeping us 1181 01:00:58.869 --> 01:01:02.449 in line and on track. And Garrett Lawson and Kevin 1182 01:01:02.469 --> 01:01:06.579 Jessup for serving as the MWCN podcast chairs. 1183 01:01:07.260 --> 01:01:09.360 And don't forget to leave us a five-star review and 1184 01:01:09.400 --> 01:01:12.920 subscribe to stay updated on Utah's fastest growing companies and 1185 01:01:12.940 --> 01:01:16.030 the leaders shaping our business future. There is nothing we 1186 01:01:16.070 --> 01:01:17.929 appreciate more than hearing from our listeners. 1187 01:01:18.489 --> 01:01:21.570 Rate, review, and share. Welcome to the Winner's Circle. 1188 01:01:25.699 --> 01:01:26.000 Thank you.