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ABOUT THIS EPISODE

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource
  • [00:35] 1: Data science.
  • [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.
  • [01:20] 2: Podcast recording.
  • [01:30] Record in-house, because you can’t rely on the quality of outsourced audio.
  • [01:52] 3: Copywriting.
  • [02:50] 4: Video.
  • [03:08] The videographer will be working on other things and won’t be focused on your project.
  • [03:45] 5: Chat bots.
  • [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.
  • [04:46] 6: Experimentation.
  • [04:55] Anyone can run tests for you, but only you know what you really need to test.
  • [05:25] Don’t outsource innovation.
  • [05:56] 7: Social media.
  • [06:10] You need to know what’s going on there and interact with your clients in a substantive way.
  • [06:27] That’s all for today!
  • [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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