ABOUT THIS PODCAST

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.
English
United States
1082 episodes
since July 21, 2016

LATEST EPISODE

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond. TIME-STAMPED SHOW NOTES: [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond [02:15] Larry is from Winnipeg and he’s obsessed with unicorns. [02:47] Larry started WordStream in 2008 out of a bakery he frequented. [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend. [03:20] He sold the business one year ago. [04:22] Facebook is getting in trouble for questionable live streams and censorship. [04:55] The future of Facebook is private groups and messaging. [06:22] Live chats are a core growth marketing area on which to focus.  [08:40] Anything you can do with email marketing,  you can do with messaging. [11:35] Use a chatbot builder like MobileMonkey. [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational. [15:10] This helps improve conversions. [17:25] In order to improve experiences, you would want to create content around questions people have. [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand. [19:47] No matter what you’re selling, try to take people on a conversational journey. [22:30] It’s never been easier to grow your email subscriber list. [23:20] Don’t wait for people to message, you have to be more proactive in getting leads. [23:40] A Comment Guard is a strategy for baiting users into messaging your company. [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information. [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page. [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells. [31:15] You can also remarket people based on conversational criteria. [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users. [33:27] Engagements rates are 100x better than email marketing. [34:45] That’s it for today! [34:48] Please go to Marketing School for a free copy of Larry’s slides. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Disclaimer: The podcast and artwork embedded on this page are from Neil Patel & Eric Siu., which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

CLAIM THIS PODCAST

Why to claim podcasts?

If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes podcast pages. It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
Manually refresh the RSS feed to sync up
Get a verified badge (
Claimed
) alongside with your podcast name on Listen Notes
Post classified ads for sponsorship, guests, co-hosts, cross-promotion...
Coming soon:
Self-service promotion on Listen Notes
Use speech-to-text techniques to transcribe your show and edit transcripts
Improve the presence of your podcasts, e.g., self served podcaster interview...
Respond to listener comments on Listen Notes
Track your podcast stats on Listen Notes, e.g., listens, page views...
Manage episodes

EDIT

Thank you for helping to keep the podcast database up to date.