In this Building the Brand, Eugene sits down with Scott to talk about the role of community governance in a brand strategy. It's never been easier to start and build a brand today, but a side effect of this is building loyalty has become that much harder. Instead of freely providing what the brand has to offer up front—or even simply dictating it to your audience—how about building a community that has some say in how things are run?
Hosted by Eugene Kan & Scott Mascek
Text & Transcript by Nate Kan
Audio by Elphick Wo
See the full story here: https://www.maekan.com/article/building-the-brand-community-governance
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