Full Transcript for Your 2027 plan will change

00:02:56.080 So it's awesome having Clope here. 00:02:56.240 --> 00:03:05.520 Speaking of good people, Thursday, we have Mike from Grasshopper here at the agency for his usual HubSpot stuff, but mostly planning. 00:03:07.199 --> 00:03:08.639 We're jump starting content planning. 00:03:08.719 --> 00:03:14.080 Um and there's a lot of more planning things to come with Grasshopper in the coming weeks as I look at uh schedules and outages. 00:03:14.319 --> 00:03:17.039 Um, Mike, as always, cannot wait to have you here at the agency. 00:03:17.199 --> 00:03:18.879 Mike, I'm not gonna see you though. 00:03:19.039 --> 00:03:22.800 I'm out on Thursday with a uh prospective client that's literally been on the books for a while. 00:03:23.039 --> 00:03:23.840 Oh I know. 00:03:24.000 --> 00:03:26.879 So uh Kenny was very nice, like, hey, can you do lunch with us? 00:03:27.039 --> 00:03:28.159 I was like, uh no, I can't. 00:03:28.400 --> 00:03:29.120 Not going to do lunch with you. 00:03:29.199 --> 00:03:30.400 So you're buying you're buying lunch, my friend. 00:03:30.479 --> 00:03:31.919 Oh Mike, you hear that? 00:03:32.080 --> 00:03:32.479 Yeah. 00:03:32.879 --> 00:03:34.800 Yeah, I'll I'll find a card. 00:03:36.479 --> 00:03:37.520 I used to get it. 00:03:38.319 --> 00:03:40.159 Remember Chelsea used to want a card? 00:03:40.719 --> 00:03:41.039 Yeah. 00:03:41.280 --> 00:03:42.719 Yeah, over my dead body. 00:03:43.039 --> 00:03:44.080 It could be worse. 00:03:46.159 --> 00:03:49.199 So uh let's get right into it, Claude topic. 00:03:49.599 --> 00:03:50.879 2027 planning. 00:03:51.199 --> 00:03:52.479 That's just it, 2027 planning? 00:03:52.800 --> 00:03:53.759 2027 planning. 00:03:54.000 --> 00:04:02.560 And for avid listeners, people that have been listening and hanging out and dealing and putting up with us for years, um, you know this is an annual topic for us. 00:04:02.639 --> 00:04:08.560 Here in two weeks, we have um inbound, unbound coming up, which that is a that that very much has to do with planning as well. 00:04:08.800 --> 00:04:09.039 Yeah. 00:04:09.120 --> 00:04:11.360 So that we'll probably do that not next week, but the week after. 00:04:11.599 --> 00:04:12.080 Yep, for sure. 00:04:12.159 --> 00:04:15.199 But for all intents and purposes today is 2027 planning. 00:04:15.280 --> 00:04:16.319 And here's what's interesting. 00:04:16.480 --> 00:04:19.759 What I always why I I always love revisiting this topic. 00:04:19.920 --> 00:04:25.600 A, we're fresh out of club pay planning, you're gearing up for grasshopper planning, and it's that time of year, no matter when you're fiscal. 00:04:25.680 --> 00:04:32.240 We have a lot of clients that have fiscals that are changing literally in the next uh 13 days, as they have September, October, and November fiscals. 00:04:32.480 --> 00:04:36.560 We do have clients, and for people listening, you might be on a normal annual fiscal. 00:04:36.720 --> 00:04:45.839 Whether your fiscal is changing the next couple

of months or in actual January of 2027, it is time to start planning and budgeting and all the fun stuff. 00:04:46.000 --> 00:04:54.160 And so we're gonna walk through what that looks like today because while it's the same for all clients, I guess from a process standpoint, it's very different by client as well. 00:04:54.240 --> 00:04:55.680 Aaron Powell Yes, and by discipline. 00:04:56.240 --> 00:04:56.720 And by discipline. 00:04:56.959 --> 00:05:07.439 And I I would let me just say right out of the gate, the people that should be in here, Chris and Kelly at least, are not in here because they're literally they're up to their eyeballs in planning right now. 00:05:07.680 --> 00:05:09.120 Yeah, and it's really interesting. 00:05:09.199 --> 00:05:12.000 Um a lot of people will ask us, hey, you know, like what's your seasonality? 00:05:12.079 --> 00:05:16.319 And I always tell them, man, like it and it I would say it varies by department too. 00:05:16.480 --> 00:05:21.680 Um like Sammy's world, January through April, gangbusters, a lot of people changing agencies. 00:05:21.759 --> 00:05:23.519 It's a new year, I need a new strategic partner. 00:05:23.680 --> 00:05:25.600 So that's a very busy time of year for me. 00:05:25.759 --> 00:05:33.839 Um for our media and analytics team, it is prime time media trafficking, making sure everything is out there in the live in the wild for target respective target audiences. 00:05:34.240 --> 00:05:35.439 Well, it starts in July for them, I think. 00:05:35.680 --> 00:05:36.879 And then we're we're very, yeah, right. 00:05:36.959 --> 00:05:43.920 And then it's we're very steady in the summer, good work, nothing too crazy, but boy, back to school, especially for Chris and his team. 00:05:44.000 --> 00:05:45.199 It is bonkers. 00:05:45.519 --> 00:05:54.720 So as we think about um how your target audience is digesting media, what kind of content is working, what's not working, we do a lot of postmortems this time of year. 00:05:54.800 --> 00:05:54.959 Trevor Burrus, Jr. 00:05:55.040 --> 00:05:57.040 What kind of content needs to marry up with media? 00:05:57.199 --> 00:05:59.439 Because there's some crossover now between Chris and the content. 00:05:59.920 --> 00:06:06.160 And that and that's something that is, I'll give you credit, that is something that has changed significantly over the last five years. 00:06:06.399 --> 00:06:23.360 And I remember five years ago, like literally coming out of the pandemic, like, hey, as we take on um paid media in-house, media and analytics now, um, pairing that with content and creative strategies and having all those minds in one room and everything everyone is synced accordingly has been a game changer for us. 00:06:23.600 --> 00:06:26.000 So that's that's been wonder that's been wonderful. 00:06:26.079 --> 00:06:27.519 But as it we think about peso. 00:06:27.600 --> 00:06:28.720 You know what peso stands for? 00:06:29.040 --> 00:06:30.319 I'm not talking the Mexican dollar. 00:06:30.639 --> 00:06:32.319 It's a great it's a great yeah, the Mexican dollar. 00:06:32.639 --> 00:06:34.959 Paid, earned, social, and uh organic. 00:06:35.279 --> 00:06:36.000 Do you make that up? 00:06:36.319 --> 00:06:36.639 No. 00:06:37.040 --> 00:06:38.639 Cloud knows what peso is. 00:06:39.120 --> 00:06:39.759 Did you know that? 00:06:40.000 --> 00:06:40.319 Yes. 00:06:40.639 --> 00:06:42.240 Like the Mexican dollar? 00:06:42.639 --> 00:06:42.959 Yeah. 00:06:43.120 --> 00:06:43.439 What? 00:06:43.759 --> 00:06:44.240 I don't know. 00:06:46.800 --> 00:06:48.399 Paid, earned, social, owned. 00:06:48.959 --> 00:06:50.319 Do I say I think I said organic? 00:06:50.480 --> 00:06:51.120 Owned. 00:06:51.279 --> 00:06:53.759 Um, looking at your content across the board, right? 00:06:53.920 --> 00:06:56.800 Under understanding what is working, what's not working. 00:06:56.959 --> 00:07:05.519 Um and the the biggest thing as we think about strategy is uh this is not a set it and forget it time. 00:07:06.319 --> 00:07:06.399 No. 00:07:06.720 --> 00:07:13.040 And a and a lot of people, someone uh and the reason that we're a lot of our current clients that are tuning in, you're like, oh, okay, yes, Sam, yeah, we know that that's great. 00:07:13.279 --> 00:07:15.519 You absolutely should know this because you've been working with us for years. 00:07:15.600 --> 00:07:23.360 But for our prospective clients, this is really geared towards them because there's a lot of people that don't have proper budgeting and planning processes in place. 00:07:23.680 --> 00:07:27.839 Um and something that someone a prospective client asked me this recently. 00:07:28.079 --> 00:07:38.639 Said, hey, so when you all are in planning, and okay, here's here's your media plan, you know, here's your targeting strategy, here's our measurement and analytics, like go to market. 00:07:39.439 --> 00:07:42.319 Um you just do you just set that and you're done. 00:07:42.480 --> 00:07:44.079 And I was like, oh dear God, no. 00:07:44.240 --> 00:07:58.879 And and I always tell people, look at look at your media plan that will be solidified here in the coming months, and then fast forward six months to nine months, and so much has changed because we're we're adapting our strategies, yeah, um, our buys, our content strategy. 00:07:59.199 --> 00:08:01.439 I mean, look look at what you're I can't even imagine. 00:08:01.600 --> 00:08:04.240 You're pretty busy, you gotta give yourself a little credit here, my friend. 00:08:04.319 --> 00:08:04.959 You're a little busy. 00:08:05.519 --> 00:08:07.120 This is my busy time of year as well. 00:08:07.439 --> 00:08:08.000 Absolutely. 00:08:08.240 --> 00:08:14.800 So walk us through, just in the sense of content, like how are you working, not only with the creative department, but how are you working with the analytics and media? 00:08:14.959 --> 00:08:20.720 Um, because there's a lot of moving pieces to make sure and and we have to understand too,

people digest media differently, right? 00:08:20.800 --> 00:08:29.839 Like the content that you're reading in your email is very different than on social media, then very different on a paid media approach through native strategies out in the wild as you're uh digesting articles. 00:08:30.240 --> 00:08:48.480 Yeah, so content planning has evolved a lot over the years, but um you know it starts with the the basics of personas and who we're talking to and what we want to say and what search volume is available, because that's the whole thing for inbound content that we uh strategize and plan each year is we won't we're creating not creating content for the sake of it. 00:08:48.559 --> 00:08:49.679 It has a purpose and a goal. 00:08:49.840 --> 00:08:52.639 It's mostly to get more traffic, more eyeballs, and more conversions, right? 00:08:53.120 --> 00:08:56.080 It's just not the paid side, it's the organic side. 00:08:56.720 --> 00:09:01.200 Um but you know, organic can also shuffle over to the paid side a little bit. 00:09:01.360 --> 00:09:07.360 And uh we have clients that uh have uh uh a content paid strategy where they uh you've seen these. 00:09:07.519 --> 00:09:22.240 There's little ads that show up at the bottom of uh ESPN or uh some news site, and it's um, you know um just announce for Oklahoma, 400 ways you can cut your mortgage in half, and it's a picture of like a duck or something, has nothing to do with the article. 00:09:22.559 --> 00:09:24.159 Um That's just bad advertising. 00:09:24.320 --> 00:09:24.480 Trevor Burrus, Jr. 00:09:24.639 --> 00:09:25.440 That's bad Yeah. 00:09:25.600 --> 00:09:31.200 Well, I I mean I I've wondered about that strategy sometimes, and I haven't been brave enough to click yes, clickbait is what that is. 00:09:31.360 --> 00:09:34.159 But those positions are or organic content opportunities. 00:09:34.320 --> 00:09:37.440 Those are places where you can get a paid uh placement for your organic content. 00:09:37.600 --> 00:09:39.120 So we we talked to them a little bit about that. 00:09:39.519 --> 00:09:44.399 And of course, as we think about organic content strategies, think about the world of SEO, AEO, GEO, right? 00:09:44.720 --> 00:09:47.759 Yeah, and and that's the thing that's evolved and is changing now. 00:09:48.000 --> 00:09:52.240 So um we'll have a content calendar for next year, and that's stuff we know we're gonna do. 00:09:52.559 --> 00:09:57.919 Um either content pillar concepts or or new articles or or videos or whatever. 00:09:58.320 --> 00:10:01.519 Um but the thing that is ongoing, so that's the plan, right? 00:10:01.679 --> 00:10:01.759 Yeah. 00:10:02.080 --> 00:10:08.559 But just like for media, they have a plan, and after about two or three months, that plan is adjusted some most of the time. 00:10:08.960 --> 00:10:20.240 Um because of uh how fast uh things change for search and especially for uh AI search now, um we have to build in flexibility into the plan to be able to make adjustments

on the on the fly on a week to week basis. 00:10:20.639 --> 00:10:22.240 And as we look in, that's a great point. 00:10:22.320 --> 00:10:32.320 And as we look at uh plans evolving, a big part of that too is right, let's say um you've got different product launches, you've got different initiatives, we'll talk about that here in a little bit. 00:10:32.639 --> 00:10:36.240 But let's say you're pushing product and it's just totally crushing it. 00:10:36.639 --> 00:10:42.480 Clients like, hey, we are seeing tremendous success here, but we're not seeing as much success over here. 00:10:42.639 --> 00:10:51.840 But then it's a matter of do we want to keep you know press pressing the pedal down on this product and just you know, through the moon, awesome, wonderful, great, or is there a balance? 00:10:51.919 --> 00:10:54.320 We we have those conversations on a weekly basis with our clients. 00:10:54.480 --> 00:10:54.799 Yes. 00:10:55.039 --> 00:10:59.759 Um on the initiative front, we talked about this recently. 00:11:00.639 --> 00:11:01.840 A big thing. 00:11:01.919 --> 00:11:05.200 Um we have some clients, hey, here's our here's our top 10 focuses. 00:11:05.600 --> 00:11:06.720 That's a lot of focuses, right? 00:11:06.799 --> 00:11:09.440 It is we talk about traction, we alluded to this recently. 00:11:09.679 --> 00:11:10.960 Three to five focuses. 00:11:11.120 --> 00:11:16.960 And it's okay to have multiple priorities, but what are we as marketing, what are we trying to drive, right? 00:11:17.679 --> 00:11:19.600 We talk about soft metrics all the time. 00:11:19.919 --> 00:11:22.080 Impressions, clicks, that's great. 00:11:22.320 --> 00:11:24.720 Those are soft marketing metrics. 00:11:24.960 --> 00:11:27.919 The good stuff, the hard stuff, and I'm not talking alcohol. 00:11:28.240 --> 00:11:29.360 Roop, see where you're mine. 00:11:29.679 --> 00:11:30.639 I saw you start to smile over there. 00:11:31.039 --> 00:11:32.159 I was not thinking alcohol. 00:11:32.559 --> 00:11:33.440 I am now. 00:11:34.960 --> 00:11:40.879 But what are your marketing objectives and how do they tie to your business goals? 00:11:41.279 --> 00:11:42.240 What puts money in the bank? 00:11:42.480 --> 00:11:44.000 What puts money in the bank? 00:11:44.240 --> 00:11:49.120 Um you know, we we we think about uh directional drills for Ditchwich, right? 00:11:49.279 --> 00:11:53.120 Massive, very expensive, huge opportunity to mark their drills, pay the bills, baby. 00:11:53.200 --> 00:11:53.440 Yeah. 00:11:53.679 --> 00:12:01.600 And so, you know, what what is our strategy to further drive, you know, people purchasing a very, very expensive piece of horizontal directional drilling equipment? 00:12:01.840 --> 00:12:06.960 Um having those conversations up front and understanding how marketing can affect sales. 00:12:07.120 --> 00:12:08.320 We were with Clope last week. 00:12:08.399 --> 00:12:09.919 We had a big conversation about that, right? 00:12:10.080 --> 00:12:15.440 Like, and our client literally said this, and we've said this before, and it just pains me. 00:12:15.679 --> 00:12:18.720 Sometimes marketing can be viewed as a cost center. 00:12:18.960 --> 00:12:22.720 It's the worst thing in the world because it's not, it's an investment strategy, right? 00:12:22.879 --> 00:12:30.639 Marketing is softening the beaches for sales to make more money, for your company to ultimately make more money, for people to live happily ever after. 00:12:31.039 --> 00:12:38.000 So making sure Chris Chris Kaiser and I were working on a presentation um for a prospective client that's in later this week. 00:12:38.240 --> 00:12:39.279 And we were talking about that. 00:12:39.360 --> 00:12:43.840 It's like, okay, hey, this is all the marketing metrics in the world are great. 00:12:44.000 --> 00:12:45.039 Is marketing working? 00:12:45.200 --> 00:12:45.840 Yes or no? 00:12:46.159 --> 00:12:47.440 And you should be able to tell that. 00:12:47.519 --> 00:12:56.320 And that again, as we think about the roadmap and we think as we fast forward quickly to September of 2027, we're having the same conversation in a different light, and hopefully with some frickin script. 00:12:57.279 --> 00:12:58.399 More planning on that next time. 00:12:58.639 --> 00:13:03.200 Is can you say, hey, we really sought out to do this and we achieved X, Y, and Z. 00:13:03.360 --> 00:13:03.519 Yeah. 00:13:03.759 --> 00:13:05.440 And that's that's the magic of marketing. 00:13:05.600 --> 00:13:07.279 That's why we're all in this business. 00:13:07.519 --> 00:13:16.320 And um, and we get it, there's a lot of different factors going on in the world right now from a macro standpoint, but ultimately marketing has to drive qualified leads that convert and make your company more money. 00:13:16.480 --> 00:13:21.519 So having having that conversation with your agency, having that conversation internally is just really, really important. 00:13:22.000 --> 00:13:23.840 And um and it's and it's a moving needle. 00:13:24.080 --> 00:13:28.639 We have one client that just told us that something is absolutely crushing it, like we just talked about here a little bit ago. 00:13:28.799 --> 00:13:30.720 And they just said go, like keep keep doing that. 00:13:30.879 --> 00:13:34.159 The the other part, it'll come, and um, and we'll focus on that another time. 00:13:34.240 --> 00:13:36.960 But we want you to just keep driving this because this is great for our company. 00:13:37.200 --> 00:13:37.679 Awesome. 00:13:38.000 --> 00:13:39.200 We shift strategies. 00:13:39.440 --> 00:13:39.600 Yeah. 00:13:39.759 --> 00:13:42.559 And that that's the ongoing, that's the actionable part of our program. 00:13:42.960 --> 00:13:46.320 It's f flexible planning, is that the right way to say it? 00:13:46.720 --> 00:13:50.879 I mean, there's a plan, there's a strategy, but it's it's it has to be flexible today. 00:13:51.200 --> 00:13:52.159 Yeah, no, absolutely. 00:13:52.320 --> 00:13:58.960 And and then

also, too, like use this as an opportunity, great team building opportunity, great partnership opportunity too with your agencies. 00:13:59.200 --> 00:14:03.039 Is uh you know, don't say, hey, we're gonna block out an hour, two hours, and and knock this out. 00:14:03.120 --> 00:14:04.080 Just spend a day. 00:14:04.240 --> 00:14:10.240 Um someone recently just told me that they're uh they're actually a prospective client, and they've got a two-day strategic offsite out of the office. 00:14:10.639 --> 00:14:10.879 Noise. 00:14:11.200 --> 00:14:11.519 Noise. 00:14:11.679 --> 00:14:12.240 It's lovely. 00:14:12.399 --> 00:14:14.559 When we have our annual offsites at the Summit Club, right? 00:14:14.639 --> 00:14:15.120 It's it's good. 00:14:15.200 --> 00:14:16.320 It's good to get out of the office. 00:14:16.480 --> 00:14:20.080 So dedicate a day, two days, if you can dedicate a week, that's amazing. 00:14:20.159 --> 00:14:22.720 But we also realize that you have a lot of directives internally. 00:14:22.879 --> 00:14:25.679 Um but it's just a really good exercise for your internal team. 00:14:25.840 --> 00:14:31.840 It's really good if your agency partner, if you have one, can sit and have a seat at that strategy table just to weigh in. 00:14:31.919 --> 00:14:35.360 It's literally what we just did with Clope, and it was so fruitful and so good. 00:14:35.519 --> 00:14:44.240 Um and there's just there's there's so many great things that we learned, and had we not been sitting on that conversation, it would uh it just wouldn't be part of the marketing strategy going forward. 00:14:44.720 --> 00:14:47.600 We're we we we're people people and we like to be face to face anyhow. 00:14:47.919 --> 00:14:48.720 We're people people, yeah. 00:14:48.879 --> 00:15:02.879 And and uh uh Brock and Becca last week, after Clope was in town, was with another client and they were just sitting there, they were literally sitting at the table for six hours, and it was just more of an uh they were absorbing as they are uh their fiscal turns here in 13 days at September 1st. 00:15:03.600 --> 00:15:13.519 Um and so again, it's just so helpful for them because they've got so they use us as a sounding board but also can spur some great ideas as we go and do our own planning. 00:15:14.000 --> 00:15:16.399 So it is uh it is almost September. 00:15:16.559 --> 00:15:19.120 It is um happy planning to those that celebrate. 00:15:19.200 --> 00:15:21.360 If you do not celebrate planning, that is okay. 00:15:21.440 --> 00:15:22.159 We know you're busy. 00:15:22.320 --> 00:15:23.600 I don't know if Chris Kaiser is celebrating. 00:15:23.919 --> 00:15:25.919 I was gonna say, do you think Chris celebrates or doesn't celebrate? 00:15:26.240 --> 00:15:30.399 No, but I think he he looks at it as it a good is a good challenge opportunity. 00:15:30.639 --> 00:15:33.840 I don't think in any way he's I'm speaking for Chris. 00:15:34.000 --> 00:15:36.320 I pour it's if you Chris, if you're listening,

sorry. 00:15:36.720 --> 00:15:40.960 He's probably like saying, I I I mean I I I would I would agree I'll also speak for Chris. 00:15:41.120 --> 00:15:45.440 Uh I think he um I think he thrives in the pressure. 00:15:45.840 --> 00:15:46.559 Oh, 100 percent. 00:15:46.799 --> 00:15:48.879 Yeah, I think he would miss it if it didn't come around. 00:15:49.360 --> 00:15:53.519 One of the best things that Chris Kaiser ever told me is uh it's the NBA championship every day for him. 00:15:53.679 --> 00:15:55.360 It's fourth quarter, Chris wants the ball. 00:15:55.600 --> 00:15:56.320 Big NBA guy, Chris. 00:15:56.639 --> 00:15:57.440 Ten seconds and counting. 00:15:58.960 --> 00:16:00.480 Chris is our media director, by the way. 00:16:01.039 --> 00:16:02.480 Our our director of media and analytics. 00:16:02.799 --> 00:16:03.120 Oh, yes. 00:16:03.200 --> 00:16:03.759 There's two parts of that. 00:16:04.000 --> 00:16:04.159 Two parts. 00:16:04.480 --> 00:16:04.960 We haven't mentioned that. 00:16:05.039 --> 00:16:06.240 We've just been saying Chris and Kelly. 00:16:06.559 --> 00:16:11.039 Yeah, Chris, and then Kelly, our senior media strategist, who Kelly has literally only worked in media her whole life. 00:16:11.279 --> 00:16:11.440 Yeah. 00:16:11.759 --> 00:16:12.000 Yeah. 00:16:12.159 --> 00:16:15.759 It's it's a whole team of people behind them. 00:16:16.080 --> 00:16:20.000 Well, and it's cool too, is we look at our tenured clients, clients that we've had for a long time. 00:16:20.159 --> 00:16:26.240 Like it is amazing how much our planning process has changed over the years and how like just even year-over-year stuff based off data. 00:16:26.480 --> 00:16:28.799 It's not us just making an emotional guess. 00:16:29.120 --> 00:16:32.159 It is it's backed by data that informs future good decisions. 00:16:32.480 --> 00:16:35.279 So for those that are planning, you should all be planning. 00:16:35.360 --> 00:16:40.480 Um, but for those that are in the thick of it right now, we sympathize with you. 00:16:40.639 --> 00:16:42.720 It's an awesome opportunity, it's a good challenge. 00:16:43.039 --> 00:16:47.039 If you ever need any insight, thoughts, sounding board, et cetera, you know who to find. 00:16:47.200 --> 00:16:47.519 Yeah. 00:16:47.919 --> 00:16:51.120 And uh I think that's what we got. 00:16:51.679 --> 00:16:52.480 Is that the end of the script? 00:16:52.720 --> 00:16:53.679 I think that's the end of the script. 00:16:54.159 --> 00:16:54.399 Yeah. 00:16:54.559 --> 00:16:55.759 Thank you very much for this great script. 00:16:55.919 --> 00:16:56.159 You're welcome. 00:16:56.399 --> 00:16:56.960 Yeah, it was wonderful. 00:16:57.200 --> 00:17:00.480 Can can I can I can I do next say what next week's is gonna be now so we have to do it. 00:17:00.720 --> 00:17:00.960 Absolutely. 00:17:01.279 --> 00:17:02.399 And remember it this time. 00:17:02.799 --> 00:17:03.600 Let's see, what is it? 00:17:03.759 --> 00:17:05.519 Next week's is I got it here. 00:17:06.480 --> 00:17:09.039 Because I printed it out, even though I'm not doing it yet. 00:17:09.279 --> 00:17:15.440 Next week's topic will be should brands be smaller on social media in 2027? 00:17:15.839 --> 00:17:17.839 Ooh, that's provocative. 00:17:18.319 --> 00:17:19.039 Isn't it though? 00:17:19.200 --> 00:17:19.839 Yeah, no, it is. 00:17:20.000 --> 00:17:21.279 And then the week after that, we'll do our annual. 00:17:21.680 --> 00:17:22.880 And we'll do uh inbound unbound. 00:17:23.519 --> 00:17:24.960 That'll be a inbound, unbound. 00:17:25.279 --> 00:17:29.200 Inbound, unbound, unbound HubSpot marketing conference preview. 00:17:29.440 --> 00:17:31.119 And you will will be leading that, Claudia. 00:17:31.279 --> 00:17:32.480 Think you weigh in on that one too. 00:17:32.720 --> 00:17:32.799 Okay. 00:17:33.039 --> 00:17:33.359 Sound good? 00:17:33.519 --> 00:17:33.920 What's happening? 00:17:34.160 --> 00:17:34.960 I can go behind the keyboard. 00:17:35.039 --> 00:17:36.079 You we'll switch places. 00:17:36.160 --> 00:17:36.720 That'd be fun. 00:17:36.880 --> 00:17:37.200 All right. 00:17:37.440 --> 00:17:37.599 Yeah. 00:17:37.759 --> 00:17:40.799 Oh, I'm gonna just tear up that buttons. 00:17:41.039 --> 00:17:42.400 There's there's a like a hundred buttons. 00:17:42.559 --> 00:17:43.440 She only ever hits one or two. 00:17:43.680 --> 00:17:43.920 Yeah, great. 00:17:44.000 --> 00:17:45.519 I'll find out what all of them are. 00:17:47.119 --> 00:17:47.920 A little worried. 00:17:48.160 --> 00:17:48.880 I know it's okay. 00:17:48.960 --> 00:17:49.279 Don't be. 00:17:49.359 --> 00:17:50.000 It'll be fine. 00:17:50.160 --> 00:17:51.200 Um, okay, cool. 00:17:51.279 --> 00:17:52.079 That sounds like a plan. 00:17:52.160 --> 00:17:52.319 Yeah. 00:17:52.480 --> 00:17:53.839 My friend, as always, it is a pleasure. 00:17:53.920 --> 00:17:55.279 Claudia, thank you so much. 00:17:55.440 --> 00:18:01.839 And to our listeners, thank you as always for sticking in there with us, hanging out, listening to some uh good old marketing trends. 00:18:02.079 --> 00:18:02.720 Until next time. 00:18:02.880 --> 00:18:03.359 Adios. 00:18:03.440 --> 00:18:04.240 All right, bye-bye. 00:18:04.480 --> 00:18:05.440 And that's a wrap. 00:18:05.519 --> 00:18:08.880 We hope you found a spark of inspiration for your marketing strategy. 00:18:09.039 --> 00:18:13.440 Don't forget to subscribe and follow us at Littlefield Agency to keep the conversation going. 00:18:13.680 --> 00:18:15.039 Catch you next time.