Full Transcript for Building a brand through Podcasting with DJ KP

We've now expanded that Like my commitment is now five years. 00:04:39.725 --> 00:04:41.863 Nice, how many episodes yet? 00:04:42.839 --> 00:04:56.447 I think we are about 72, 73 somewhere in there, so we've got a decent amount and now that we have this equipment, our goal is to just make this like weekly we record one to two episodes and get into that rhythm. 00:04:56.447 --> 00:05:02.108 But when we didn't have all the equipment set up it just kind of bottlenecked us a little bit. 00:05:02.108 --> 00:05:05.021 Yeah, hey, enough about me, Let me. 00:05:05.021 --> 00:05:08.600 I want to really just dive into it First. 00:05:08.600 --> 00:05:16.009 I always like to get a little bit of context, a little bit of background about you, and then I'd like to dive into your show and all things of the ball. 00:05:16.721 --> 00:05:21.588 Yeah, I've been a DJing and producing for a little over 10 years now. 00:05:21.588 --> 00:05:25.002 So I opened up a studio in Salisbury, right in my house. 00:05:25.002 --> 00:05:28.086 I got a home studio, opened it up, I think, in 2013. 00:05:28.086 --> 00:05:39.382 And ever since then I've been doing full-time sessions for a lot of local rappers, local acoustic guitar players Really anyone who needs to get in front of a microphone and get produced. 00:05:39.382 --> 00:05:43.088 Well, I do all the mixing and the mastering myself. 00:05:43.088 --> 00:05:46.410 It's only $40 per hour, look me up. 00:05:46.410 --> 00:05:48.848 Definitely I got over 10 years of experience. 00:05:48.848 --> 00:05:51.228 Not a lot of people had that kind of experience around here. 00:05:51.228 --> 00:05:52.745 So I really know what I'm doing. 00:05:52.745 --> 00:05:55.408 I'll get world-class mixing and mastering. 00:05:55.920 --> 00:06:13.346 And then from there I started DJing on the local scene, started out at Mojo's Market Street, rode Jo's, and then those parties got so insane that we kind of evolved to Brew River and then we evolved to Cowboy Coast and Ocean City and the parties just got bigger and bigger and bigger. 00:06:13.346 --> 00:06:24.244 And, yeah, check out some of my videos on my Instagram Some of the biggest parties you've ever seen and I've just had the privilege of being at the helm of those. 00:06:24.244 --> 00:06:24.745 You know what I mean. 00:06:24.745 --> 00:06:25.528 Yeah, for sure. 00:06:25.648 --> 00:06:25.968 For sure. 00:06:25.968 --> 00:06:29.067 I want to talk a little bit about Power 101.7. 00:06:29.660 --> 00:06:30.884 The greatest radio station ever. 00:06:32.379 --> 00:06:35.185 Nice plug and much appreciate it. 00:06:35.185 --> 00:06:41.250 So I want to ask what got you into that scene? 00:06:42.740 --> 00:06:45.408 I think I just sent Bill Baker a message one day. 00:06:45.408 --> 00:06:50.887 I was just a really, really ambitious, hungry, young DJ and I was sending everybody messages back then. 00:06:50.887 --> 00:06:52.625 You know what I mean, and that really helped me out. 00:06:52.625 --> 00:06:57.064

I should probably get back to that Because so many opportunities came my way when I was sending those messages. 00:06:57.064 --> 00:07:00.202 But I guess Bill Baker just saw something he liked in me. 00:07:00.202 --> 00:07:01.343 He wanted to give me a shot. 00:07:02.286 --> 00:07:05.012 And I forget what the first thing that we did for power was. 00:07:05.012 --> 00:07:13.898 I think it was like some kind of Remote gig, maybe at like a car dealership, and we just kind of spun, you know, live on air with Bill and he really really liked. 00:07:13.898 --> 00:07:15.345 He really really liked my stuff. 00:07:15.345 --> 00:07:17.680 I was also DJing with my brother DJ cash. 00:07:17.680 --> 00:07:18.747 Shout to him yeah. 00:07:18.747 --> 00:07:22.264 And yeah, it's been KP in cash on power for for years now. 00:07:22.264 --> 00:07:25.665 And yeah, we do a little thing called the old school versus new school mix. 00:07:25.665 --> 00:07:28.185 Yeah, we take a little bit of old school, a little new school. 00:07:28.185 --> 00:07:33.737 We do some mashups and stuff that's cool and that's every every weekday at 5 pm On power one one point seven. 00:07:33.985 --> 00:07:42.569 Yeah, so a little fun fact about me I, I had to say tech nines, where are they tech techniques? 00:07:42.569 --> 00:07:43.392 But where were they? 00:07:43.392 --> 00:07:45.117 Like tech nines, tech 12, something like that? 00:07:45.117 --> 00:07:56.906 Yeah, I, my first set was a set of Gemini's, so this, this goes back in good ways In high school and still now a big hip-hop enthusiast, so awesome. 00:07:56.906 --> 00:07:58.531 Love a lot of underground. 00:07:58.531 --> 00:08:01.617 I love a lot of especially at early 2000 listen any local stuff. 00:08:01.617 --> 00:08:05.896 No, I actually happen hey it's in every Monday at 9. 00:08:05.935 --> 00:08:08.725 We'll get you tapped into the best local music, best local hip-hop. 00:08:08.824 --> 00:08:09.487 Yeah, fair enough. 00:08:09.487 --> 00:08:23.353 But no, I was Like convinced that when I got out of high school I wanted to get into like producing music and I wanted to more or less do kind of the path that you went and I never you know. 00:08:23.353 --> 00:08:25.845 Then you know the cards for me. 00:08:25.845 --> 00:08:31.572 I just I went to work for 84 lumber and then my Started getting having kids and I applied there one time. 00:08:31.653 --> 00:08:32.375 I applied there one time. 00:08:33.546 --> 00:08:38.724 But yeah, so I say it to say that you know, I'll live vicariously, I guess, through you. 00:08:38.724 --> 00:08:39.085 There you go. 00:08:39.085 --> 00:08:45.394 You know, yes, you know, new relationship, but no, I mean, it's something that I've always had a passion for it. 00:08:45.394 --> 00:08:52.177 You know, my wife and even my kids will tell you, like you know, my typical mix is usually something hip-hop related. 00:08:52.177 --> 00:08:58.914 When the six-year-olds around I got a, tone it down, I'm good, but but

they definitely get especially a strong mix of that early 2000. 00:08:59.134 --> 00:09:00.619 Oh man, that's, that's my specialty. 00:09:00.619 --> 00:09:03.313 Yeah, early 2000s mashups, that's my specialty. 00:09:03.313 --> 00:09:05.067 Right there, love it. 00:09:05.288 --> 00:09:07.054 Yeah, I mean, for me that's when you know. 00:09:07.054 --> 00:09:10.969 That was the the peak of me being in high school, so that was the peak of music. 00:09:11.190 --> 00:09:15.067 It really was it honestly was I mean ludicrous JZ Pharrell? 00:09:15.067 --> 00:09:16.354 That was the peak of music for me. 00:09:16.595 --> 00:09:18.585 Yeah, yeah, you gotta throw some M in there. 00:09:18.585 --> 00:09:21.015 You gotta throw M&S 50 cent, obviously. 00:09:21.015 --> 00:09:37.918 Yeah, and even in the underground rap Scene, you know, for me there's a variety of people, like there was jet on mine tricks About a Canada called swollen members, like bunch of these guys were like they had, like the same John, another one named apathy. 00:09:37.918 --> 00:09:41.355 They all like kind of that, like Philly. 00:09:42.225 --> 00:09:44.051 So you were into the underground scene a little bit. 00:09:44.051 --> 00:09:44.511 That's awesome. 00:09:44.692 --> 00:09:50.048 Yeah, well, that's all I really listened to yeah there were, like some, like mainstream Artists. 00:09:50.048 --> 00:09:57.193 That was to obviously M and 50 cent, you know that that group, but right around like 2003. 00:09:57.193 --> 00:10:04.075 That's when I started more into More into the underground stuff that was influenced by my older brother. 00:10:04.355 --> 00:10:05.618 Oh nice, yeah, that makes sense. 00:10:05.618 --> 00:10:07.393 Yep, what was the first album you ever bought? 00:10:07.393 --> 00:10:09.000 I love asking people this question. 00:10:09.065 --> 00:10:10.873 Yeah, so I was telling my kids this the other day. 00:10:10.873 --> 00:10:19.350 So the first cassette we actually it was combination me and my brother, but I remember I got coolio Nice, yeah, so coolio. 00:10:19.350 --> 00:10:22.418 I remember the first couple of our P2. 00:10:22.418 --> 00:10:26.174 Snoop Dogg okay, doggy style. 00:10:27.426 --> 00:10:29.614 Classy the chronic man really good stuff. 00:10:29.634 --> 00:10:39.530 Yeah, and I remember having NWA and then my brother I remember he had like we had like the cassette tape, like yeah, and it was like on that's another story what was the first cassette tape you ever had? 00:10:39.530 --> 00:10:41.086 Well, yeah, that's what I. 00:10:41.086 --> 00:10:45.988 I go back to that when we got into see what you can't even ask the kids anymore what was the first album you ever bought? 00:10:46.008 --> 00:10:47.832 because they don't buy albums, they stream stuff. 00:10:47.832 --> 00:10:49.236 They've never bought it out, you know. 00:10:49.236 --> 00:10:55.513 But for me, the first album I ever bought, or the first couple, started off with word of mouth, by ludicrous. 00:10:55.513 --> 00:10:57.541 Then the battle of Los Angeles. 00:10:57.541 --> 00:10:58.585 It raids against the machine. 00:10:58.585 --> 00:11:00.375 You know anything about raids against the machine? 00:11:00.375 --> 00:11:01.904 Oh yeah, yeah, that's some good stuff. 00:11:01.904 --> 00:11:04.815 And then then there was X by DMX. 00:11:04.815 --> 00:11:05.677 Oh yeah, yep. 00:11:05.677 --> 00:11:07.263 And then I had a AC DC album. 00:11:07.563 --> 00:11:09.350 Yeah, yeah, how are you? 00:11:09.350 --> 00:11:11.059 I'm 33, 33. 00:11:11.059 --> 00:11:16.549 Okay, so you're About five years younger than me, okay, cool, yeah, yeah, for me it was. 00:11:16.549 --> 00:11:22.828 We had to get cassette tapes and then eventually, when they evolved to CDs and the first cassette tape, ever had was a Britney Spears cassette tape. 00:11:23.250 --> 00:11:24.833 Really, that was at the time we were in there. 00:11:24.833 --> 00:11:26.116 Yeah, baby, one more time. 00:11:26.378 --> 00:11:31.956 Yep, yeah, no, my, my mother also liked rap music. 00:11:32.136 --> 00:11:32.739 Yeah, really. 00:11:32.739 --> 00:11:33.802 Yeah, that's a little different. 00:11:34.244 --> 00:11:34.664 Yeah, it is. 00:11:34.664 --> 00:11:41.869 So I think that that may be a little bit easier when we would go to the the music store and say, oh, we want this, you know dr Dre's. 00:11:41.869 --> 00:11:56.317 Yeah, and we want you know this, and that my brother had, like that's what he would always spend his money on yeah he would just go out and get like a bunch of different tapes I was obsessed with that I was too, like you name it, that era of like I guess this would. 00:11:56.397 --> 00:12:01.447 This goes back to like 95, maybe 90, like somewhere in there. 00:12:01.447 --> 00:12:05.817 Yeah, I'm going to think I was like eight years old, so this goes back about 30 years again. 00:12:05.817 --> 00:12:09.489 So we were still using cassette, cassette tapes back then. 00:12:09.489 --> 00:12:18.490 But when it got to the CD era, I feel like I had oh, what was their name? 00:12:18.490 --> 00:12:21.448 Browson FYE back in the day. 00:12:21.448 --> 00:12:23.267 No, this one's going to be a funny one. 00:12:23.267 --> 00:12:25.106 I actually I didn't buy this. 00:12:25.106 --> 00:12:26.826 I actually remember being given it. 00:12:26.826 --> 00:12:30.804 Oh, the crisscross would make you a job, oh yeah. 00:12:30.845 --> 00:12:32.548 Here it is kids it was crisscross, right? 00:12:32.548 --> 00:12:33.770 Oh, it's crisscross, it's crisscross. 00:12:33.791 --> 00:12:34.532 Yeah, that makes sense. 00:12:34.812 --> 00:12:40.365 Yeah, yeah, and it's funny because during that time this is like 98, 99,. 00:12:40.365 --> 00:12:48.173 I think, somewhere in that ballpark it was when not only would kids wear, the mix and match and everything. 00:12:48.173 --> 00:12:49.504 It would match and close backwards. 00:12:49.504 --> 00:12:57.149 But that was like this weird era where like looney tunes was like really,

popular yeah, yeah, yeah, it was still as kind of Looney tunes on the shirt would be backwards. 00:12:57.200 --> 00:12:59.769 Yeah, it's like it's designer, because Bugs Bunny's on the back of it now. 00:12:59.919 --> 00:13:02.508 Yeah, that was back when Starter was. 00:13:02.508 --> 00:13:04.664 You know that was like the brand to wear. 00:13:04.980 --> 00:13:06.586 Yep, and you still see that to this day. 00:13:06.586 --> 00:13:10.943 You see cartoons on jackets and it makes it designer, makes it trendy, makes it hip. 00:13:10.943 --> 00:13:11.986 Yeah, SpongeBob. 00:13:12.287 --> 00:13:15.928 Right, yeah, yeah, but yeah, let me get back into this. 00:13:15.928 --> 00:13:18.768 So that was good trip down memory lane. 00:13:18.768 --> 00:13:28.090 I mainly wanted to have you on because I know you've started your podcast and I'm such a big fan of the platform. 00:13:28.090 --> 00:13:35.033 I think that there's always room for people to start a podcast, definitely. 00:13:35.033 --> 00:13:40.589 You know, contrary to popular belief, I don't think that it's a market that's overly saturated. 00:13:41.480 --> 00:14:09.644 I also think that most podcasts that you see that start, even if it had the same name of what you were considering in the same genre the chances of them sticking around for the long term are very low and I think that that is a testament really to everything in life that if you just stick to it long enough which is why I went from I wanted to 100 episodes to I'm in it for five years yeah, you got to have a long enough time for, I'd say, to never let anything work. 00:14:09.644 --> 00:14:13.481 I'm also a big fan of measuring what matters. 00:14:13.481 --> 00:14:17.423 It's built into the mission statement of one of our companies. 00:14:17.423 --> 00:14:20.826 Measuring what matters is like. 00:14:20.866 --> 00:14:30.563 When I started the podcast, I wanted to be able to put out quality content, bring on guests that could maybe inspire a thought and give an idea of something to help grow personally or for the business. 00:14:30.563 --> 00:14:46.628 I also wanted to use it as a marketing vehicle because it's a smart way to be able to one network with great people that are either local or national authors, you name it. 00:14:46.628 --> 00:14:51.245 It's a good way to network in that regard, but it's also a good way to get exposure. 00:14:51.245 --> 00:14:59.690 And for us, the measuring stick, if you will if I had to put like where's the benefit? 00:14:59.690 --> 00:15:04.625 The back end benefit, if you will it's always been a good attraction tool. 00:15:04.625 --> 00:15:09.746 It's attractive clients to us, it's brought in revenue, so I always use that as the measuring stick. 00:15:09.746 --> 00:15:14.745 I don't look at how many views did one specific video get, or anything like that. 00:15:14.899 --> 00:15:16.826 I don't want to use the agent with the podcast Right. 00:15:18.562 --> 00:15:27.889 So I say that to say that for anybody

considering the platform, that you should just get started and don't hold back on it. 00:15:27.889 --> 00:15:33.409 But I want to get your take on it, since you've started your podcast, which you're about. 00:15:33.409 --> 00:15:33.880 How long? 00:15:34.121 --> 00:15:36.184 into it now Pretty much exactly one year. 00:15:36.184 --> 00:15:39.649 Yeah, yeah, we did our 52nd episode a couple of weeks ago. 00:15:39.649 --> 00:15:41.325 We got episode 55. 00:15:41.325 --> 00:15:42.207 We do once a week. 00:15:42.379 --> 00:15:48.652 So yeah, a little over one year now, yeah, and over that year, what have you noticed? 00:15:48.652 --> 00:15:52.110 Like we'll just say, in the measurement of exposure. 00:15:52.240 --> 00:15:52.421 Man. 00:15:52.421 --> 00:15:59.525 All the stuff that I notice, I feel like, is just how difficult that the platform is, especially like what I'm doing. 00:15:59.525 --> 00:16:01.405 Like it's a little insane what I'm doing. 00:16:01.405 --> 00:16:02.349 It's a little psychotic. 00:16:02.349 --> 00:16:17.308 Like I'm literally the producer, the host, I do the angles, I'm switching angles as I'm interviewing people, I'm pulling up content and after a year of doing it, I'm actually starting to develop the skills I need to actually pull that off. 00:16:17.308 --> 00:16:31.248 Probably will take another couple of years to get where I want to be, but the main thing I'm learning is just how difficult it is what I'm trying to do, because everything is live on my podcast and I'm kind of a one man show really controlling everything. 00:16:32.501 --> 00:16:37.225 And going back to what you said, consistency is so important Because, like you said, here I am. 00:16:37.225 --> 00:16:45.363 When I started, it kind of made a lot of noise in the hip hop local scene and a bunch of other podcasts started popping up. 00:16:45.363 --> 00:16:45.624 Right. 00:16:45.624 --> 00:16:47.384 Yeah, here we are a year later. 00:16:47.384 --> 00:16:48.725 I'm the only one left. 00:16:48.725 --> 00:16:53.407 You know, I just had to outlast them a little bit and then, who knows where I'll be next year. 00:16:53.407 --> 00:16:54.725 I'll be a staple in the scene. 00:16:54.820 --> 00:16:57.168 Everyone will know Studio 2 with DJ KP. 00:16:57.168 --> 00:17:01.083 That's the best place to go get some exposure, like you were talking about. 00:17:01.083 --> 00:17:04.528 And yeah, consistency is you have to do it. 00:17:04.528 --> 00:17:10.886 You have to want to actually do it, and if you're going to stop doing it in less than a year, you probably never really wanted to do it. 00:17:10.886 --> 00:17:14.925 So to me, it's just finding your passion, and I definitely got a passion for this. 00:17:14.925 --> 00:17:17.127 I love doing this show every single week. 00:17:17.127 --> 00:17:28.067 I love coming on other podcasts Thank you so much for having me and yeah, I think the biggest thing I learned is how important passion is, because if you wake up and you don't want

to host the podcast, it's going to suck. 00:17:28.269 --> 00:17:28.930 Oh yeah, you know what I mean. 00:17:28.930 --> 00:17:36.105 Yeah, you really got to find your passion and make sure you want to do it and be consistent, and yeah, stuff like that. 00:17:36.467 --> 00:17:41.832 Yeah, you know, on our show, our slogan, if you will is feed the wolf. 00:17:41.872 --> 00:17:42.974 Feed the wolf, let's talk about it. 00:17:43.154 --> 00:17:47.468 Yeah, so we put that everywhere and for reference of what it means. 00:17:47.468 --> 00:17:53.609 At the core of it for me is going through the paces of the uncomfortable until it becomes comfortable. 00:17:53.670 --> 00:17:54.759 Yes, and just do it over and over. 00:17:54.759 --> 00:17:55.462 Very good point. 00:17:56.240 --> 00:18:02.353 And it's a derivative If you've ever seen the movie Miracle, it's about the 1985 hockey team. 00:18:02.433 --> 00:18:03.018 Oh yeah, I've seen it. 00:18:03.441 --> 00:18:04.807 It's one of my favorite movies. 00:18:04.807 --> 00:18:05.940 I probably watch it. 00:18:05.940 --> 00:18:07.444 I just got goosebumps thinking about that movie. 00:18:07.444 --> 00:18:08.048 I love that movie. 00:18:08.048 --> 00:18:20.340 But there's the whole approach that Coach Brook takes on assembling this team of young kids that are about to go up against this dominant Soviet Union team is. 00:18:20.340 --> 00:18:27.226 He knows that he just needs to be able to get them to skate faster, skate longer and work together in a team. 00:18:27.226 --> 00:18:30.267 And everything is built around the better man of the team. 00:18:30.267 --> 00:18:47.818 And there's a part in the movie where he basically tells the team like look, the reason why nobody has ever been able to compete with the Soviet Union, the Russians, is because nobody's ever even been able to skate with them long enough to even last a full game. 00:18:47.818 --> 00:18:51.964 He said you might not be the best team, but you will be the best conditioned. 00:18:51.964 --> 00:18:55.285 And then there's like this whole like segment of them just doing these. 00:18:55.325 --> 00:19:06.513 Yeah, I'm droolers every size or something on the ice and in there he says the legs feed the wolf boys, the legs feed the wolf, which to me, I've always taken that it's like you got that's where it comes from. 00:19:06.513 --> 00:19:25.813 Yeah, so it was a drip, it was derived from that, and even in the like the Gym world, legs feed the wolf is kind of like a thing like Oftentimes fitness guys will say you know, your your the key to fat losses through your legs because such a big, you know it was back squats are important, man. 00:19:25.813 --> 00:19:28.964 Yeah, but I just I've always loved that phrase. 00:19:28.964 --> 00:19:31.805 I also like that the acronym is FTW. 00:19:31.805 --> 00:19:35.653 Oh, yeah, so it also kind of goes there too. 00:19:35.653 --> 00:19:37.096 But but you're absolutely right. 00:19:37.096 --> 00:19:47.098 I mean it's about sticking, sticking through the uncomfortable, because even when you start something like that's when you're at your lowest level of knowledge, in your highest level of anxiety. 00:19:47.098 --> 00:19:48.724 Yeah, because you're trying to figure it out. 00:19:48.945 --> 00:20:13.390 Yeah, I really like that because it's so true, like sticking past the uncomfortable points Because because everyone wants a huge podcast following, of course, yeah, but then you find yourself in front of a camera, in front of the mic, like, for instance, like my first, probably like 20 episodes, the intros my voice was shaking, I was so nervous, like I was literally shaking and Couldn't have been more scared. 00:20:13.390 --> 00:20:21.444 And now I'm slowly getting more comfortable with it, the products getting better, I'm having more fun with it, I'm enjoying it more and I'm just glad I stuck through all that awkwardness. 00:20:21.787 --> 00:20:24.664 Yeah, yeah, no, and that's what leads to a second half of the same. 00:20:24.664 --> 00:20:28.574 So feed the wolf, go through the paces of the uncomfortable until it becomes comfortable. 00:20:28.574 --> 00:20:31.608 Taming the fear is about Really just that. 00:20:31.608 --> 00:20:39.612 It's like when you first start any endeavor, like when I started my podcast, I was of that demographics, like I don't want to see myself on video. 00:20:39.612 --> 00:20:42.558 I hate hearing myself, like I don't want to listen to it. 00:20:42.558 --> 00:20:45.051 I hate the sound of my own voice. 00:20:45.051 --> 00:20:50.825 Like everybody Just know all the problems that you might give yourself in starting an endeavor like this. 00:20:51.286 --> 00:21:00.054 I also had the same thing, which is why I'm a big fan of Finding people that can help get you started, and for me, that was Maurice. 00:21:00.054 --> 00:21:01.156 Maurice got us started. 00:21:01.156 --> 00:21:01.906 You know why? 00:21:01.906 --> 00:21:07.709 Yeah, because if I didn't want to watch the video and I didn't want to listen to it, I didn't have to. 00:21:07.709 --> 00:21:10.016 I literally walked in, did the episode. 00:21:10.016 --> 00:21:21.464 Maurice took care of everything in terms of like getting it edited, listening to every little nuance of it, like Making sure it looked good, and then I had Brooke, you having a team definitely helps. 00:21:21.806 --> 00:21:27.164 Yeah, and in your team, just so you know it doesn't need to be, you know, necessarily going and hire someone. 00:21:27.164 --> 00:21:29.269 Now we're at a spot where Brooke actually produces. 00:21:29.269 --> 00:21:32.457 My wife produces the entire episode. 00:21:32.457 --> 00:21:40.575 She Puts it together, she ships it out there, puts it out on the internet, so she and that's not easy to do when you're not live. 00:21:41.006 --> 00:21:44.534 Yeah, a big reason why I do my show live is because I hate editing. 00:21:44.534 --> 00:21:47.652 Yeah you know what's my show is up, it's up, I'm done with

it. 00:21:47.652 --> 00:21:49.865 You know I can make some clips and shorts. 00:21:51.049 --> 00:21:53.017 But is, by the way, I think that's a great tip right there. 00:21:53.017 --> 00:21:53.680 Yeah, it is. 00:21:53.680 --> 00:21:58.736 It is because oftentimes I think people will also get halted and thinking everything needs to be perfect. 00:21:58.736 --> 00:22:01.744 I actually think it was what prohibited me from getting started two years ago. 00:22:01.744 --> 00:22:19.417 I'm three years, three and a half years in now, but I wanted everything to be perfect and I even had a mentor that just before I finally got started with Maurice, like when our contract was kicking in, he was like you need to start now, like just get started now, and I was like no, you're right. 00:22:19.417 --> 00:22:25.939 Yeah, like it was almost like him holding me accountable, like whatever you do, don't not start. 00:22:26.846 --> 00:22:27.749 You need friends like that. 00:22:27.749 --> 00:22:32.836 No, the double negative there, but definitely get started like that was like the main thing he was imprinted on. 00:22:32.836 --> 00:22:43.410 But you know, for your show and I definitely think you are in a unique spot because you are You're handling everything from A to Z, everything in real time. 00:22:43.410 --> 00:22:44.554 It's psychotic, I tell you. 00:22:44.554 --> 00:22:50.148 I tell you, yep, but in terms of exposure, me it sounds like that part is Progressively working. 00:22:50.148 --> 00:23:02.992 Yeah, and I think, if I'm understanding you, you're, you're feeling is that that's going to continue to be the case, that it's going to continue to help with that overall brand exposure or personal exposure. 00:23:03.012 --> 00:23:13.375 Yeah yeah, I use the podcast to help promote my studio, my power one one point seven show and all my DJ dates, so it really does help out a lot. 00:23:13.675 --> 00:23:15.199 Yeah, yeah, yeah. 00:23:15.199 --> 00:23:29.179 So what do you foresee is kind of like your, your, your goals as you progress with the show really just to get my um To expand where everyone's listening from, because I love that. 00:23:29.219 --> 00:23:35.365 I'm a big local podcast right now but I'd love to kind of be like regional, then maybe national, maybe worldwide. 00:23:35.365 --> 00:23:43.298 So really it's kind of boring but the goals are just to just to grow, just to expand, because I really believe in what my show has to offer. 00:23:43.298 --> 00:23:48.077 You know, live music reviews, reaction videos, call ins, everything's live. 00:23:48.077 --> 00:23:49.851 Never know what could happen. 00:23:49.851 --> 00:23:51.980 I think that's the future of entertainment right there. 00:23:51.980 --> 00:24:05.585 I think people and something else I think Local podcast kind of bring to the table that the bigger guys don't is like if you find yourself on a big podcast with Thousands of viewers, thousands of comments, you get lost in that you know, I mean yeah.

00:24:05.885 --> 00:24:09.771 If you watch my podcast, you will be One of what 50 viewers. 00:24:09.771 --> 00:24:11.720 Everyone's in the chat, everyone's having a good time. 00:24:11.720 --> 00:24:12.964 You will not be overlooked. 00:24:12.964 --> 00:24:16.325 It's a really, really good time that you can have personally make new friends. 00:24:16.325 --> 00:24:18.790 I think that's like the future of entertainment right there. 00:24:19.451 --> 00:24:20.374 I, I agree with you. 00:24:20.374 --> 00:24:27.724 Yeah, I mean it's Before this episode is actually over at my barber and we were talking about Christmas time. 00:24:27.724 --> 00:24:32.207 We were talking about like, like I say your barber, yeah, okay, yeah, yeah. 00:24:32.207 --> 00:24:43.919 So like, yes, like how the kids were like with Christmas and I was like you know, it's weird, like my kids they just are of this age where, like they don't really want anything and I said I think I know what the problem is and not really a problem. 00:24:43.919 --> 00:24:51.550 I was like when we were younger, you know, we want it in iPod, we want it a lot of stuff we wanted a phone. 00:24:51.692 --> 00:24:58.755 We want it you know something to be able to 64 anything like all of that is now in the palm of their hands. 00:24:58.755 --> 00:25:03.969 Oh, yeah, what the hell do they need if they have all these things like just Right here and update the phone? 00:25:03.969 --> 00:25:06.777 Yeah, they just say update or maybe download a new app. 00:25:06.777 --> 00:25:10.595 So it's kind of a crazy dynamic. 00:25:12.249 --> 00:25:15.039 But you wonder what that number one Christmas gift for like a young kid is right now. 00:25:15.039 --> 00:25:16.164 That that's fascinating. 00:25:16.285 --> 00:25:20.955 Yeah, probably, you know, like even my six-year-old she was like I want, I want a phone. 00:25:20.996 --> 00:25:23.094 That's what she asked for yeah, yeah, that ain't happening. 00:25:23.114 --> 00:25:31.594 Yeah, the day the Furby is over, man yeah no, because they want to be able to watch another little kid, which brings it back full circle to what you were talking about. 00:25:31.594 --> 00:25:40.807 Like Even little kids as young as six, like my six-year-old wants to watch a youtube video of another six-year-old playing Barbies rather than watching Nickelodeon. 00:25:41.108 --> 00:25:46.328 You know, like we used to, like they much rather watch that user created content. 00:25:46.328 --> 00:25:54.115 Then, and that's how my teenagers are like they'll watch Anything else other than watching TV. 00:25:54.115 --> 00:26:03.180 Wow, nowadays, unless like I force them, I'm like, hey, we're gonna watch a movie, get in there, but outside of that, like they, they don't have like a favorite show that they're gonna watch on. 00:26:03.180 --> 00:26:08.458 Really, wow, like to the point we don't even have, like we have Comcast, but it's just for the main. 00:26:08.458 --> 00:26:08.940 The YouTube Street. 00:26:08.940 --> 00:26:10.404 Yeah, mainly YouTube, mainly YouTube. 00:26:10.404 --> 00:26:17.644 Yeah, you know, for me, I guess my drug of choice when it comes to social media is probably tick-tock. 00:26:17.644 --> 00:26:21.133 Yeah, just because you know you get bite size. 00:26:21.333 --> 00:26:28.616 Yeah, I love tick-tock, combination of tick-tock and and YouTube, so I'll watch a lot like if I'm working, I'll just throw in a YouTube video. 00:26:28.616 --> 00:26:36.390 More recently I've gotten into streaming a little bit more TV shows, but oh yeah, but outside of that it's like yeah, I'm a big podcast guy. 00:26:36.410 --> 00:26:38.013 I throw on a podcast on YouTube. 00:26:38.214 --> 00:26:42.117 I'm good for a while right, yeah, yeah, but you know, it's just. 00:26:42.117 --> 00:26:54.184 It's so true that I think Um, I also think that there's like a newer version of podcasting that I think is going to become popular, and you already see some of these shows like this. 00:26:54.184 --> 00:27:15.636 But like a good example would be you know, if you're really into golf which which is the crazy thing dynamic about like the podcasting space and where we are as like a culture in wanting user-generated content it's like if you're really into golf, even if you're not good, but you just really love golf, you could start a show about golf. 00:27:15.636 --> 00:27:27.798 And then, if you want to take it one step further, like I could see somebody doing a golf podcast while playing golf, like it's just you two, you and your buddy just shooting the shit out there playing golf. 00:27:27.910 --> 00:27:28.775 Get some little equipment. 00:27:29.673 --> 00:27:35.180 Yeah, like you just get a little attachments up there, a couple of GoPros and some easy mics that can just plug right in. 00:27:35.289 --> 00:27:49.200 Because the idea is really our endless with this whole podcast platform, like, for instance, the other day we had a huge game Ravens versus 49ers, right, and then after the game I'm scrolling YouTube and live on YouTube doing a podcast. 00:27:49.641 --> 00:27:50.082 Who was it? 00:27:50.082 --> 00:28:01.998 I think it was Chad Johnson and some other retired NFL player are just kind of talking about the game and they got thousands of viewers because who wouldn't want to hear their take on the game? 00:28:01.998 --> 00:28:07.414 But people are starting to figure that out, like that is actually the best content that we could find, probably. 00:28:07.414 --> 00:28:16.695 Yeah, you know, especially if you just watch the game, you're excited about it, you want to hear some takes, and then Chad Johnson and I think it was like Keyshawn Johnson too or something. 00:28:16.695 --> 00:28:19.974 But either way, that kind of content is the future of entertainment. 00:28:20.316 --> 00:28:28.138 I agree, yeah, I mean, and we see it one short form video at a time, the attention that's going away from all that traditional. 00:28:28.289 --> 00:28:30.156 Yeah,

everything's either short or long, right. 00:28:30.529 --> 00:28:37.078 Yeah, right on down to Thursday night football being powered by Amazon on a streaming platform. 00:28:37.179 --> 00:28:38.000 That's actually nice. 00:28:38.000 --> 00:28:38.521 I enjoy that. 00:28:38.910 --> 00:28:40.435 So do I, so do I. 00:28:40.435 --> 00:28:45.756 We're supposed to have a Saturday night, isn't this upcoming Monday night? 00:28:45.910 --> 00:28:48.136 Man, they've been footballing all kinds of days of the week this year. 00:28:48.136 --> 00:28:49.079 I've been really thrown off. 00:28:49.410 --> 00:28:50.935 Yeah, yeah, no, it'll screw you up. 00:28:50.935 --> 00:28:54.615 God forbid they go overseas, and then it's like you got wake up at nine in the morning. 00:28:55.029 --> 00:28:56.355 Yeah, they've been a couple of London games. 00:28:56.711 --> 00:29:05.378 Yeah, but yeah, I you know again, I wanted to bring you on to really talk about the podcasting platform. 00:29:05.378 --> 00:29:16.076 It's cool to see the progression of where you are, kind of how you envision it, and I would imagine here here soon you'll probably find somebody that can kind of help with like that management aspect. 00:29:16.155 --> 00:29:16.657 On the side. 00:29:16.657 --> 00:29:17.734 Yeah, that would be great man. 00:29:17.734 --> 00:29:23.298 Yeah, I need help with marketing and all that stuff that you're going to yeah, yeah, yeah. 00:29:23.298 --> 00:29:23.900 Nice. 00:29:26.835 --> 00:29:32.715 What do you think the biggest challenges were for you when you first got started? 00:29:32.715 --> 00:29:41.496 And I know you spoke a little bit about like some of it was nerves and maybe even some of it was like the platforms itself. 00:29:41.496 --> 00:29:50.317 Yeah, and then I'd be curious, like what type of technology have you found to use that has kind of streamlined the process to whatever degree it could be streamlined? 00:29:50.518 --> 00:30:22.896 Okay, yeah, I think still, the biggest challenge for me because I think it's just really just is growing, because I'm just I'm so obsessed with this, right, I'm checking my subscribers every single day, probably five times a day, right, every single view that goes up, I'm noticing it and it's just really, really hard to get people to kind of take your platform seriously and like, even like this amazing studio, like I would think that just the studio alone, boom, like you're a national podcast, like it looks so incredible, it sounds so incredible. 00:30:22.896 --> 00:30:26.096 Who's not going to take notice, who's not going to support this kind of thing? 00:30:26.096 --> 00:30:27.894 Smoky mirrors, exactly right. 00:30:27.894 --> 00:30:37.736 But you know, and I feel really good about my studio too, I really like what I've done with it, but even still, not everyone's going to watch, not everyone's going to be interested. 00:30:37.736 --> 00:30:39.296 People might hate on you a little bit. 00:30:39.630 --> 00:30:45.338 I kind of struggle with that aspect the most, just like, what do I need to do to get to the next level? 00:30:45.338 --> 00:30:55.773 You know, I'm constantly racking my brain, asking myself these kinds of questions, googling things, researching, because the technical side of it comes easy, or I enjoy those challenges. 00:30:55.773 --> 00:30:59.888 But it's the growth, yeah, that's the challenge for me. 00:31:00.171 --> 00:31:06.776 I'm curious, and you'll see where I'm going with this Do you have a list of? 00:31:06.776 --> 00:31:14.280 For me it's like a wish list of potential guests. 00:31:14.280 --> 00:31:23.796 Oh yeah, I'm curious if you've put something together Like I could picture for your show, like even the names that you rattled off, like Ludacris and all these different guys. 00:31:23.796 --> 00:31:30.536 Have you considered trying to reach out to some of those people to try to see if they would be willing to come on to the show? 00:31:30.655 --> 00:31:32.955 Yeah, I've considered it, but I definitely haven't shot my shot. 00:31:32.955 --> 00:31:35.617 But yeah, ludacris would be the number one for me. 00:31:35.617 --> 00:31:36.574 He's my favorite rapper. 00:31:36.574 --> 00:31:37.755 I love Ludacris man. 00:31:38.151 --> 00:31:39.276 That would be a dream come true. 00:31:39.276 --> 00:31:42.659 What I would encourage is shoot the shot. 00:31:42.659 --> 00:31:45.217 Yeah, right, yeah, even if it's asking about the prices. 00:31:45.490 --> 00:31:47.711 Yeah, well, you know what I did? 00:31:47.711 --> 00:31:59.637 Ask Lil Boosie how much it would be for a short Zoom interview and I think he said I think he literally said something like $5,000 per 10 minutes or something. 00:32:00.009 --> 00:32:03.318 Yeah, I would not go the approach of how much? 00:32:03.318 --> 00:32:19.614 Yeah, yeah, I would go the approach of I'd love to have you on my show, okay, cool, yeah, in my experience and obviously I'm going through this too, because I have a list as well and there has been a combination of like for me. 00:32:19.614 --> 00:32:24.676 I'm a big follower of Grant Cardone and his content right? 00:32:24.676 --> 00:32:31.435 Some of those guys they have almost like a requirement Before they even consider it. 00:32:31.435 --> 00:32:37.460 They almost have this requirement of X number of Instagram followers and things like that right Gotta make sense for them. 00:32:37.569 --> 00:32:38.594 But there have been. 00:32:38.594 --> 00:32:44.320 I have had on guests that have an equal size audience. 00:32:44.320 --> 00:32:49.474 Two, grant Mm-hmm oh wow, we just shot him a message and was like, hey, we'd love to have him on the show. 00:32:49.474 --> 00:32:54.878 And they were just like because a lot of these people, they want the opportunity to just be on more shows. 00:32:55.330 --> 00:32:57.638 Yep, another market, just another group of people. 00:32:58.190 --> 00:33:02.280 Yeah, especially in the arena of what you're talking about. 00:33:02.280 -->

00:33:06.431 I mean, it's almost coming from a sense of admiration, like hey. 00:33:06.431 --> 00:33:08.115 I want to have you on my favorite. 00:33:08.115 --> 00:33:16.176 So I would encourage to start thinking about that like formulate that list and just start reaching out. 00:33:16.237 --> 00:33:16.858 I'm gonna do that. 00:33:17.410 --> 00:33:30.238 And eventually what's gonna happen is it might not be ludicrous for you, but it might be somebody that's still a really good guest who also has their own audience of their own. 00:33:30.589 --> 00:33:31.776 And that's definitely something I'm looking at. 00:33:31.776 --> 00:33:35.654 It's like when I pull in guests for my show, I'm just thinking like, do they have more followers than me? 00:33:35.654 --> 00:33:37.513 That's definitely something I'm thinking of. 00:33:37.513 --> 00:33:39.259 Yeah, it's Just trying to expand slowly. 00:33:39.529 --> 00:33:45.355 Yeah, so like the method for my show, it's been a combination of because of where we're located. 00:33:45.355 --> 00:33:51.915 I feel like if I was located like in, like maybe near Baltimore or Philadelphia, it would be easier to try to get. 00:33:52.029 --> 00:33:54.756 She gets to come like Kind of got to do it through Zoom or something. 00:33:54.776 --> 00:33:57.517 Yeah, it's a whole different dynamic. 00:33:57.517 --> 00:34:07.994 If, like, somebody has to travel and then they have to travel again just to get down to here, I mean, granted, I guess you could fly into Salisbury but it's still like Great airport over there at Salisbury. 00:34:07.994 --> 00:34:09.615 Yeah, they treat you right. 00:34:09.615 --> 00:34:15.338 Best flights to get to the places that can get you to where you're really trying to go. 00:34:15.338 --> 00:34:16.835 Nobody does it better than them. 00:34:16.989 --> 00:34:18.356 They're just in North Carolina. 00:34:18.356 --> 00:34:19.635 It's a luxury when you fly in there. 00:34:19.635 --> 00:34:22.358 Not having to make that trip from Baltimore is nice, it is. 00:34:24.369 --> 00:34:32.940 But yeah, no, I say it to say that like for us, like I love having on local guests, also like having on national individuals. 00:34:32.960 --> 00:34:49.699 For sure, that mix of like the the goal is to like the genre of show that we do In terms of like, putting it on YouTube is what you would call a biz dev show or a business development show Okay, which is essentially a networking show. 00:34:49.699 --> 00:35:03.809 You're bringing on guests to one get to know more about them, get get to know In kind of that exchange, so like you learn more about me by coming to our studio seeing that we actually have an office. 00:35:04.253 --> 00:35:15.050 Yeah, that jazz right and then, on the flip side, I get to learn more about you and the type of things that you could do, and then you know, not that it's the main driver, but heck, maybe there's a way that we do business together. 00:35:15.050 --> 00:35:21.996 Yeah, I actually think I'll probably hire you for the audio engineer side of things, when I screw up and yeah, I actually help you out. 00:35:22.259 --> 00:35:26.760 Yeah, so there, there's that side of it, so the business development side plus the exposure, back and forth. 00:35:26.760 --> 00:35:35.322 So when I have you on as a guest, you get introduced to people that you don't know mm-hmm, in terms of my audience, and then vice versa. 00:35:36.373 --> 00:35:40.329 So I key to this podcast game is getting on other people's podcasts and kind of a network. 00:35:40.510 --> 00:35:43.295 Yeah, as they say, collaboration is the new currency. 00:35:43.295 --> 00:35:44.157 Yeah, yeah. 00:35:44.157 --> 00:35:57.559 So you know, and if you look at that on the big, like big name guests, and I think it's great to have that list down and just look at early- and often and I'm gonna start shooting my shot man, I'm gonna make a note in my phone. 00:35:57.599 --> 00:35:59.429 I'm a copy and paste it to a bunch of DMs. 00:35:59.429 --> 00:36:02.898 All right, look out everybody, mm-hmm, especially if you're two thousands. 00:36:02.898 --> 00:36:04.021 A really famous rapper. 00:36:04.451 --> 00:36:08.699 Yeah, and what I would suggest is, you know, definitely personalize it for certain ones. 00:36:08.898 --> 00:36:09.239 Yeah. 00:36:09.280 --> 00:36:10.282 Yeah, but um. 00:36:10.282 --> 00:36:17.983 But yeah, I mean the funny part, especially when you get into like a DM of no one like Instagram, of like somebody that has a huge following. 00:36:17.983 --> 00:36:20.858 Chances are they're probably not going to see it. 00:36:20.858 --> 00:36:23.585 Yeah, but you never know until you. 00:36:23.827 --> 00:36:26.873 You got to send a hundred messages and hope to get one back, right? 00:36:27.255 --> 00:36:29.340 and even that would be, you know, a good day. 00:36:29.340 --> 00:36:31.635 You send it out to a hundred early 2000 rappers. 00:36:31.737 --> 00:36:33.409 Yeah, if I got one, that would be incredible. 00:36:33.751 --> 00:36:42.141 I might end up with jaw roll or something, but because I do have a song out right now that's actually doing pretty well and and it's with a really big rapper named trap Beckham. 00:36:42.141 --> 00:36:49.541 I don't know if you might have heard of them, no, but he's got a song called birthday chick and it literally well, it's called birthday bi tch. 00:36:49.541 --> 00:36:54.605 Don't want to curse on your show, but it's literally like one of the most requested songs in the history of music. 00:36:54.605 --> 00:37:06.123 Like this is like a humongous song, and I got a song with him now, so I've been hoping to kind of use that as leverage to get him on my podcast, so he'll probably be my first big guest, yeah, so shout out to trap Beckham. 00:37:06.123 --> 00:37:08.030 Look up my new single with trap Beckham. 00:37:08.030 --> 00:37:10.436 It's called on go featuring trap Beckham. 00:37:10.436 --> 00:37:13.543 So that's DJ KP on go featuring trap Beckham.

00:37:13.864 --> 00:37:14.246 I like it. 00:37:14.246 --> 00:37:15.369 I like it. 00:37:15.369 --> 00:37:23.018 Well, I Kp as we wrap up this episode and I just want to say I appreciate you coming on. 00:37:23.018 --> 00:37:23.860 It's been so much fun. 00:37:23.860 --> 00:37:32.748 I always like to give every guest an opportunity to kind of more or less kind of plug their stuff Okay, where they could go to follow you. 00:37:33.130 --> 00:37:33.952 Listen to the show, yeah. 00:37:33.952 --> 00:37:55.628 So for me, the main thing for me is go on YouTube, all right, type in studio to with DJ KP and hit the subscribe button, hit the notification bell, because we go live every Monday at 9 pm, unedited, uncut, unfiltered and then follow me on Instagram same name studio to with DJ KP, post a lot of great clips from the show, keep you updated on what we've been doing. 00:37:55.628 --> 00:37:57.871 And then go on tiktok and type in At DJ KP mashups. 00:37:57.871 --> 00:38:01.684 I got actually like 150 mashups on my page. 00:38:01.684 --> 00:38:02.827 You'll definitely find something you like. 00:38:02.827 --> 00:38:05.237 I have seen a few of those. 00:38:05.237 --> 00:38:11.827 Okay, cool, yeah, and there's a lot of 2000 stuff like for instance I just released one this morning. 00:38:11.847 --> 00:38:17.550 It was 1000 miles from the studio, 1000 miles by Vanessa Carlton you know, and it was a replay by IAZ on top of that. 00:38:17.550 --> 00:38:19.072 So go check that one out. 00:38:19.072 --> 00:38:27.556 Over a hundred mashups on my page at DJ KP mashups on tiktok and yeah, look me up on Apple music and Spotify. 00:38:27.878 --> 00:38:40.284 I'm DJ KP, Cool yeah and for those listening, just know that if you go to the lava hop podcast comm, you know one, you'll see this episode and you'll see a variety of other episodes. 00:38:40.284 --> 00:38:43.135 Pretty much every episode that we've ever published you can find right there. 00:38:43.135 --> 00:38:53.074 But if you want to find KP's credentials, if you will like his social media feeds and his website and all that jazz, just search up. 00:38:53.074 --> 00:38:57.336 I'll probably put his Kevin Palmer, I might even throw a thanks. 00:38:57.376 --> 00:39:17.773 They could search KP, but you just search for his name and right there will pop up a brief bio, access to all of his social media accounts and, in addition to that, you'll be able to click on the video to be able to watch the video, listen to audio whatever one you want to do and if we have any short clips kind of upload it to YouTube shorts You'll see them there as well. 00:39:17.773 --> 00:39:20.976 But, yeah, make sure you head over there. 00:39:20.976 --> 00:39:21.760 That's fantastic. 00:39:21.760 --> 00:39:25.016 I will also say the same thing be sure to like and subscribe. 00:39:25.016 --> 00:39:36.206 The one thing that really helps us with our show is anytime we get reviews on your favorite podcasting platform, and we are definitely focusing a lot on our YouTube channel, especially as we get into 2024. 00:39:36.206 --> 00:39:47.190 I always think it's important in this for listeners to pick a word as you go into the new year and Ironically and it's why I like ending the year with this word, which is exposure. 00:39:47.429 --> 00:39:50.476 Oh for me, that's the word that I'm going into 2024. 00:39:50.657 --> 00:39:52.922 We all know is you know increased exposure. 00:39:54.811 --> 00:40:00.260 Gonna have to do a fun drill with the kids because I want them to pick their own word as well, but with that that's a wrap. 00:40:00.260 --> 00:40:03.074 I appreciate, kevin. 00:40:03.074 --> 00:40:04.076 I appreciate your time. 00:40:04.115 --> 00:40:05.119 I spent a lot of fun. 00:40:05.119 --> 00:40:06.561 I appreciate you having me here. 00:40:06.809 --> 00:40:10.177 Yeah, my gut tells me this won't be our last episode awesome. 00:40:10.217 --> 00:40:11.500 I would love to come back, really Yep. 00:40:11.860 --> 00:40:13.510 Cool, cool, all right, man Thanks.