TRANSCRIPT 🔗
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to books to end.
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Get it in.
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No need for books, we got it all.
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Just listen, no need to look.
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Go from an underdog to a living thundercard.
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We will show you how to build in this lower yard.
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Show you the ropes.
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Focus any one in charge.
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We'll say no to skip promoting from the undercard.
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Chase the title.
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Make you viral.
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Live life in an uproar, a spiral never falling off.
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You want it all.
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Dial in, baby, make the call.
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We all entrepreneurs.
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We here to take it all, from debtors to creditors, apex predators, bankers to latin men and venom competitors.
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Never met a better educator, ready or not.
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We on the top floor, stop.
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See you in the elevator.
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Hello and welcome to the Lava Hop Hopcast.
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I'm your host, joseph Connell.
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Today we're in for a treat.
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A buddy of mine just happened to be in town.
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Really, I've been trying to get this guy on our show for probably about a year and a half and just timing-wise it's been really difficult.
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But let me tell you a little bit about our guests.
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So we have Shaheen Masloom, founder of Versa Business Systems, a travel laser and B2B sales.
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From his start as a teen in sales to creating his own business, redefining client relationships and building business growth, his journey is one of innovation and hard work.
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In addition to that, he's also launched the Versa Business Tips podcast to share valuable insights from entrepreneurs from all over the world.
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Shaheen, welcome to the show.
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I appreciate you having me man, yes sir.
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Glad we're finally doing this.
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Yeah, it's been a long time.
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For those that don't know, I was actually on Shaheen's show a few months ago and I think it turned out to be a great episode.
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Yeah, definitely.
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I apologize in advance if you listened to it.
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For some reason my audio came through and I was like I gotta redo a new show with you or something.
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We'll do that for sure.
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I always like to start every episode the same, which is kind of get the background of where you started from.
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I know that you started in sales.
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I would love to hear the story of like one how you got into sales, like what sparked getting into sales, and then from there how you transitioned that into launching your own company.
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Yeah, so funny story.
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You know, like most people that get into sales, they start with like a sales job, right.
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And somebody asked me this the other day and I would always say, oh, I started selling at Verizon.
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That was where my sales career started, and I was thinking about it the other day.
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So when I first moved to America, we moved into a older couple's house that was moving to Florida and they kept all their stuff in Minnesota and they were like, look, if you buy the house, you gotta keep all our stuff, because we don't wanna take it to Florida.
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And so that was when I started my first business.
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Right, we would sell all that stuff.
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So every single weekend, even on the nights after school, we were having garage sales constantly and we were up selling people.
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We never let people leave with just one thing.
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You know, and I had just I had came to this premonition, like a week ago, that actually that was my first experience with sales and I loved it.
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I really did it.
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I feel like I've been a sales person my whole life, you know, I mean Grant Cardone says every human interaction there's a sale being made right, like whether you're talking to your wife on, hey, where we should go for dinner, or you're trying to get your kids to do their homework, or whatever it is, there's always a sale being made.
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But as far as my career, as far as sales jobs, I started with Verizon selling cell phones to consumers and then got involved in business to business.
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I love business to business and ever since I started doing business accounts with Verizon, I always stuck working with business owners, whether it was selling credit card processing or loans, or I even dabbled in solar for a little bit.
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And then, about seven years ago, I started my company after working for a bunch of different companies that I didn't feel were truly taking care of their clients the way they should be, and I thought they were doing it wrong.
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I thought I could do it better, and here we are.
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That's normally where it blossoms.
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So I mean, it definitely seems like me and you have kind of like that similar
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upbringing.
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I didn't have garage sales.
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I had the candy bar sales in school.
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That's like your first initial introduction to door to door.
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I tried to tell my kids all the time that if there's one skill set that outside of what you do in high school and all of that, if there's one skill set that I could teach you that I think will apply to the rest of your life, that's gonna be sale 100%.
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And I give those same examples because everything is a sale.
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You're either selling or you're being sold.
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So I wanna know when you first launched your business, and now you're seven years in.
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I wanna hear a little bit of how the company started, what you first started offering and then like the plethora of things that you continue to innovate and elevate into the business.
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Yeah, so starting the company kind of happened by accident.
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I started a company that was designed to help businesses get launched.
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So the idea was we were gonna help people get their LLC set up their bank account, figure out what type of business they're gonna be, build their sales processes, build their scripts, whatever it may be right.
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And my first client approached me and he wanted to start a credit card processing company.
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It just so happened I'd been selling credit card processing for about eight years at this point and, long story short, they were gonna have to table the company I built and instead of taking the $35,000 check, I decided, hey, you know what, I'm gonna take this company for myself, keep your money.
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And so I started the company that the idea was we were gonna pitch mobile apps.
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So not enough small companies are utilizing mobile apps.
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It still blows my mind to this day, because this is seven years ago and still it's still about the same.
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Like your local pizza shop, most of them don't have mobile apps, which is crazy to me, just cause of the features you can get even with a cheap app.
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But anyways, the idea was we would call businesses, say, hey, stop spending your money on radio ads.
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You could put that money into a mobile app and it can do this and geo-fencing, and yada, yada, right.
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And then the idea was we'd set up their processing in the mobile app so they could see hey, our rates are a lot lower than what you're paying at your business, let's go ahead and switch over your business as well.
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So that was the idea.
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And you know, I
had a call center, had about 10 sales guys in there in the first 30 days wouldn't sell a single deal and I only had two months of expenses, like, and then I was done.
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So I had another 30 days to figure this thing out, or I didn't know what I was gonna do.
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I mean, at the time I had a $500, I had just enough money which was invested from somebody else to cover the first two months.
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And I'm like man, I got 30 days to figure this out and I went home that weekend.
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I'm like thinking about what products we can lead with and the reason why we weren't selling deals is because we didn't have a reputation yet.
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So when we're telling Joe's Pizza, hey, this is the best way to spend your marketing dollars, they look us up online.
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They're like you guys just started.
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You got a mediocre website.
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You got no testimonials, you got no reviews like why am I going to listen to you?
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Or trust that you know what you're talking about?
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And so, long story short, I go home and I'm like you know what funding?
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Most businesses have a hard time getting approved for capital.
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If we can just find someone that can get most businesses approved, they'll take the money right.
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If you can get them the money, they'll take it, as long as it's a decent deal.
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So I did some research, got connected with the largest business broker at the time and they had a pretty good reputation and, you know, built out a script and it worked.
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We were literally profitable in the first week.
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We had the highest closing ratio they'd ever seen.
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Our first week selling lending and it was so much that they shut us down.
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They're like, hey, we got to investigate these deals your closing, to make sure they're real companies, that they know the terms and you know they were like they were blown away.
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And really the main reason why we were closing and why we do still to this day is because we ask a lot of questions and we make sure that what they're borrowing the money for makes sense.
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Because the fact is, if you have a bad credit score, you've only got six months in business.
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You're not gonna get a super cheap loan, right.
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So you know, our forefront is to make sure that whatever they're borrowing right, whatever they're gonna end up paying for that money, they're gonna make more than what they're paying for the loan.
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Otherwise we don't even bother.
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You know doing the app and going through that whole process, so it's gotta make sense at first.
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You know, rather than just trying to close a deal just because we wanna make some money, we wanna make sure it makes sense for the business owner.
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It just works.
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It's not housing yeah, no, it's not really man.
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It's not penny stocks, it's not.
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You know like it.
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Just yeah, we had no interest in selling people things that they don't want, need or it didn't make sense.
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Yeah, yeah, no, I love that.
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Yeah, I mean, and I like that you hit on the and it's so foundational the fact that you just asked a lot of questions and I feel like that's like the core building block to any great sales process and, you know, for any business out there, if you don't have like a formalized sales process, even just investigating that, like what are some of the hard questions, you can start asking a business Like even that I would imagine it's a hard question Like what are you using this for?
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And then going under the hood with them and trying to help them decide that it's not the right thing for them to do.
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Yeah, and the crazy thing is, like a lot of business owners that are looking for money.
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It's just the well, I know it takes money to make money and so we're trying to grow and we don't have a bunch of money in the account, and so sometimes they don't even have a plan when they're getting on the phone trying to get a loan.
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And it's like, dude, let's figure that out first, right.
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And so now we got to dive into well, what problems are you having?
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What are you good at?
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What are you not good at?
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Like, where can we help you scale to where it makes sense to borrow money?
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Because if you don't have a plan and you got a loan coming into your account today, you got to figure out what you're doing with it by tomorrow, because you're paying for it right away.
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It's not like they're going to hold off your payments until you figure out what you're going to do with it.
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Yeah, yeah.
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Well, I want to ask this, like within your service mix, because I know that there's a lot that you offer for local to mid-sized companies and beyond.
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What are some of, like the big focuses for you now, like in 2024, some maybe untapped opportunity for local to mid-sized companies and beyond where maybe they're not exploring things that they could start
implementing into their business, or things that maybe they thought they could never add into their business, like what type of yeah, so right now, credit card processing is a huge one.
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It's funny on the Eastern Shore, especially in these like Facebook groups, you see people consumers complaining oh, this restaurant started charging a fee for credit cards, right, and so, dude to be honest, 99% of our clients we're setting them up with cash discount, which is essentially charging a fee for credit card processing, but they don't have to pay with a card, they can pay cash and it's just 10 bucks.
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If they use a card, it's $10.40 or whatever it is right.
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Yeah, and the funny thing is, most consumers can claim about that because nobody's ever explained to them that it's that small business that's paying for your air miles, Karen.
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You know all those air miles you get, Karen.
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We're the ones having to pay for that because you wanna use your card to get your pizza right, your cash back and all that.
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And most consumers don't understand that.
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And so the funny thing is like we've had business owners like oh, I don't wanna get a bunch of complaints, I don't wanna lose customers.
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When you do the math, 10% of people actually notice the fee.
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10% of those care to even say anything.
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Well, if you're saving 3% every month and you're losing a half a percent of your customers.
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You're way up.
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You know what I mean.
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But besides credit card processing, I mean, dude, we got a huge problem in this country.
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Mental health and addiction are the main two, right?
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Like most people that have a mental health problem aren't getting treated or don't have counselors or don't have access to that stuff because they don't have benefits.
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So we've really started focusing on the preventative health initiative, where we can literally get any business that has five full-time W2 employees, no cost benefits from marriage counseling, alcohol and addiction counseling I mean, dude, you name it life insurance policies, veterinary care I mean it's crazy.
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And the business not only doesn't pay for it, but they're actually making money.
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They're making on average, five a year for each employee in tax credits.
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Wow, so the employee's not paying for it, the employer is.
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I mean, it's a complete no-brainer.
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And even if you just started your business, you can still get access to programs like this.
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And most people don't know that, right, Like Amazon has hundreds of people that are scouring for programs where they can save money.
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Right, that's why they make billions and they literally get tax refunds.
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You know what I mean?
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Like they're the only company out there that can make billions and not pay any taxes.
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Why?
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Because they have a whole team of people that are taking advantage of all these different tax credits and codes out there, where most small, medium-sized businesses don't know about them.
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So we're just trying to get the word out and help as many businesses as we can.
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Man, Like dude, we're talking to companies like Gucci and UPS that didn't even know that these programs were out there, you know.
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So it's not just the small businesses that aren't into them.
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There's some huge companies out there that don't know about it either.
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Right yeah.
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I want to pivot over to the podcast.
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Yeah, I know, at the very beginning you were reaching out and I helped to whatever capacity, I could at least help me get it.
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You helped me even more than anybody.
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I mean, honestly, dude, I'd have been lost without your guidance, to be honest.
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So I appreciate that.
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Well, you know, it's like anything in life, even just giving that initial, like hey, this is what, mike, I think.
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This is how I try to dial some of this stuff in.
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Yeah, sometimes you just gotta do it Right.
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And it kind of speaks to your bio, which is it's not just the hype of like, oh, I'm going to go buy this shit, right, it's then buying the shit, putting it together, then actually doing it.
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Yeah, and for those that don't know, just look at me.
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A lot goes into it.
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It's a time investment, it's a money investment.
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There's definitely a lot that goes into it and I'm willing to bet that you probably started your show from the same angle I did.
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I mainly just wanted to be able to have bright minds like Shaheen onto the show so he can share these things that businesses might not even be thinking of or maybe they've heard something about a certain type of program or something in marketing.
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But I definitely want to talk about your show a little bit and really uncover from you what prompted you to want to start the show and then what you've
seen as you've been going through that, doing interviews of them.
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So, honestly, it happened by accident, so I don't know how I managed to do this, but somehow I changed my email to Versa Business Tips.
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Don't know how, but I noticed it one day and I'm like that sounds like a good YouTube channel name.
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So I created Versa Business Tips, a YouTube channel, right?
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It's designed to share business tips and strategies and information for businesses.
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And I'm looking through my videos one day and I'm like it's just all me.
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It's all me talking.
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And then I started seeing people doing podcasts, more people doing it.
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So you started to do it.
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We went to a 10X growth conference they were talking about it.
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Went to a marketing workshop they were talking about it.
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And so I knew I needed to do it.
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It was just finally pulling the trigger and buying the microphone and talking to people.
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Hey, would you come on, dude?
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I love it, man.
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Most of the people that I've had on I had some sort of relationship with before, and I've learned a lot from every single one of them that I wouldn't have known had I not done the podcast.
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So it's helped me tremendously, but it's also provided a lot of value to other people.
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And, dude, that's what it's all about for us, man.
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There's millions and millions of businesses out there.
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I had somebody ask me the other day dude, why are you giving out all this free information?
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You could be charging for that stuff.
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Dude, I don't want to be a penny pincher man.
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I'll make money regardless.
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There's plenty of businesses out there.
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I just want to help people.
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I feel like what goes around comes around.
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You put good energy out there.
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You're trying to help people.
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Good stuff's going to happen.
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That's just the way it is and that's what it's all about for us.
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Man, I didn't have much guidance.
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When I started this business, I thought I was going to and it turned out I didn't.
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So for me it's been a lot of trial and error.
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Man, I've been on my last dollar many times.
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Then all of a sudden I figure something else out, and it's been a lot of trial and error.
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So I just wish I had had more access to free content.
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Grant Cardone's great and I've learned a lot from him, but he doesn't dive in deep enough because he sells those programs that dive deep, and so I get that.
00:18:20.273 --> 00:18:24.037
But I didn't want to do that and I don't think I ever will really.
00:18:24.037 --> 00:18:29.048
Maybe one day I'll do how to build a lending company or something like that.
00:18:29.048 --> 00:18:37.836
As far as a program, but as far as just helping businesses scale and do the right things, I just like sharing the information, I like talking about it.
00:18:37.958 --> 00:18:40.575
Yeah, and that's kind of my experience with Grant too.
00:18:40.575 --> 00:18:50.022
I would say he was the first business content creator that I really locked into.
00:18:50.022 --> 00:19:03.076
I have listened to Tony Robbins, Jim Rohn and a variety of other people, but when I first locked in and was like, okay, sales is going to be my deal, I remember I wanted to learn how to effectively cold call.
00:19:03.076 --> 00:19:04.955
This goes back to 2015.
00:19:04.955 --> 00:19:13.959
And I just saw a YouTube video of Grant's and then I went down and saw another one and then within a couple of weeks, my closing rate was going up.
00:19:13.959 --> 00:19:17.210
That's when I was like you know what, I'm going to buy his program.
00:19:17.611 --> 00:19:19.538
I'm going to buy the Cardone University.
00:19:19.538 --> 00:19:21.114
They have some sort of lifetime deal.
00:19:21.114 --> 00:19:24.996
I bought it from Jared Glant.
00:19:24.996 --> 00:19:40.525
So, he was my rep when I bought it, so I guess the cool part and it was really what kind of pushed it over was they gave me a discount on the first growth con and I got to do a 45 minute one on one with Grant.
00:19:40.755 --> 00:19:42.380
That's like I was like yeah.
00:19:42.400 --> 00:19:49.925
So like let's roll, which was cool, cause I was going to do it anyway, like I was waiting for a commission check, basically.
00:19:49.925 --> 00:19:52.403
But yeah, I mean, like it was.
00:19:52.403 --> 00:20:02.080
I love that that he does pour out a ton of information, but you're right, I mean, then there's like the second layer of like okay, well.
00:20:02.365 --> 00:20:03.214
I've exhausted it.
00:20:03.214 --> 00:20:04.161
It's with intent.
00:20:04.161 --> 00:20:07.142
Like you can't knock it, but like it's with intent.
00:20:07.142 --> 00:20:14.939
It's you know, hey, I'm going to provide you enough value to see a benefit so that you purchase my you know my program.
00:20:14.939 --> 00:20:17.215
To dive in further, I do.
00:20:17.215 --> 00:20:18.682
I think it's genius.
00:20:18.682 --> 00:20:27.083
He's literally creating his own clients, right, the main goal is really to help people make more money so they can invest into
Cardone Capital.
00:20:27.083 --> 00:20:28.259
Like that's freaking genius.
00:20:28.259 --> 00:20:30.884
You're literally creating your customer base.
00:20:30.884 --> 00:20:35.079
There's not enough rich people, so let's help create more rich people so they can invest into me.
00:20:35.275 --> 00:20:36.406
You know it's like it's genius.
00:20:36.406 --> 00:20:39.142
Yeah, I definitely respect the model.
00:20:39.142 --> 00:20:43.939
Now, I respect, I mean obviously it takes money to scale a business the older hire reps.
00:20:43.939 --> 00:20:49.661
It takes money to launch I think he's at like 17 different companies and then to do what he's done in real estate.
00:20:49.661 --> 00:21:01.044
What has been interesting over the last year, mostly in 2023, was Alex Ramozzi's approach to it, like where this guy's just give, give give, give, give.
00:21:01.194 --> 00:21:07.125
I work closely with the guy who built Alex's sales team, sean, and he man he's he, I've learned so much from him.
00:21:07.125 --> 00:21:09.643
Man, like that's who I do the preventative health initiative with.
00:21:09.643 --> 00:21:15.740
So he and his team, they actually created that with the tax codes and so there are a partner on that.
00:21:15.740 --> 00:21:18.684
And man he's, it's crazy.
00:21:18.684 --> 00:21:24.982
So Alex is an awesome guy, man, but like it's what you don't realize happens in the background.
00:21:24.982 --> 00:21:29.742
Like it's not Alex that built out his sales process and sales team Sean did that.
00:21:29.742 --> 00:21:36.199
So when Alex is talking about these, these killers, and he's not talking about himself, he's talking about Sean.
00:21:36.199 --> 00:21:39.843
Yeah, you know what I mean and like I didn't, I always thought it was.
00:21:39.843 --> 00:21:43.959
You know, Alex is the you know the top dog, but he's learning from somebody too.
00:21:44.615 --> 00:21:57.625
Yeah, Well, I think that's one one cool thing and it's why, like, I like his content Also, like Layla's, like you know, she seems like she's more of like that operational structure of their, their company.
00:21:57.625 --> 00:22:14.865
So it's cool to kind of learn from people like that, where you know they in the books they talk about the setbacks that he had when he first launched, Jim launch, and then like how he did a, a, a sheheen on him and it was like, okay, well, we got like now to figure it out.
00:22:14.926 --> 00:22:23.763
We just we have to figure it out, so we got bigger, getting the action, but no, in terms of like that giving of content.
00:22:23.763 --> 00:22:44.834
What he did for 100 million offers one, I think, was a brilliant way that he marketed and probably had one of the most successful book launches of all times but he had built the course for 100 million dollars offers with like this hype and expectation that he was going to charge for it, and then ended up giving it away for free.
00:22:44.834 --> 00:22:48.035
He was like oh, it's on my website, it's absolutely free, anybody can go there.
00:22:48.035 --> 00:22:51.526
You can take our entire course on, you know, 100 million dollars offers.
00:22:51.526 --> 00:22:53.340
He even gave away the book and audio.
00:22:54.415 --> 00:23:18.894
So it's like it was like a shift in that entrepreneurial space where traditionally you give, give, give and then you maybe have an ask in a webinar and ask for like, hey, come to our program, right, it was kind of cool to see like a shift in that mindset which I would imagine has rippled through that entire like entrepreneurial content creation community.
00:23:18.894 --> 00:23:30.781
But speaking of content creation outside of the podcast, you've been hammering central media, you've been pouring into TikTok, you've been pouring into Instagram.
00:23:30.781 --> 00:23:37.357
I apologize in advance, people, I do not have his stats for Instagram, but I know your Instagram.
00:23:37.357 --> 00:23:38.080
How many followers?
00:23:38.276 --> 00:23:47.435
I think on Instagram we're at like 80, some thousand, so I mean that's solid growth I mean, I've only had TikTok for a little over a year, I think.
00:23:47.476 --> 00:23:51.557
We're, you know, we're at a few, maybe four or five thousand there, you know.
00:23:51.557 --> 00:23:52.740
I mean YouTube.
00:23:52.740 --> 00:24:00.135
We only started taking it seriously in maybe the last six to eight months and we've already got almost 3,000 subscribers there, you know.
00:24:00.135 --> 00:24:01.640
I mean it's just been.
00:24:01.640 --> 00:24:11.183
The crazy thing is so I, you know, I've always tried to do at least one post per day on each platform, but I was never really consistent with it.
00:24:11.545 --> 00:24:31.619
Yeah, about, I'd say, eight months ago, I hired a content editor, a video editor in the Philippines, went to onlinejobsph instead of paying one of those brokers that charge you $10 an hour, right, you know.
00:24:31.619 --> 00:24:53.788
And so I hired myself and she's great, I think I pay four bucks a month and she does all of my videos and she's tickled, she's making good money, she does great work, and so, anyways, I started then getting consistent posting once a day, and every now and then I would try to post two in a day, and I noticed one would do well and the other one wouldn't, yeah, and so I stopped doing that.
00:24:53.788 --> 00:24:55.914
I'm like, oh, maybe I just do one a day.
00:24:55.914 --> 00:24:59.875
And so I ended up meeting this guy who's got million.
00:24:59.875 --> 00:25:05.255
This guy's like 19 years old, he's got millions and millions of followers on YouTube and TikTok.
00:25:05.255 --> 00:25:09.693
I say, bro, he was asking me information about the Preventive Health Initiative.
00:25:09.693 --> 00:25:13.275
He's one of my affiliates that submit steals through us, yeah.
00:25:13.275 --> 00:25:16.082
And so I was like, hey, man, do you mind?
00:25:16.082 --> 00:25:20.714
Looking at my social media, I was like, but you
know, I tried to do two and it didn't.
00:25:20.714 --> 00:25:22.320
You know, he's like, bro, you got to do three.
00:25:22.320 --> 00:25:23.798
I'm like.
00:25:23.798 --> 00:25:26.586
I'm like two is not good, but three is, he's like, yeah.
00:25:26.586 --> 00:25:35.653
And so I just said okay, and I literally just started putting out three a day, every single day, and I've been doing it now consistently, monday through Friday.
00:25:35.653 --> 00:25:38.685
I do it very consistently, three a day.
00:25:38.685 --> 00:25:47.521
And we've maybe been doing it for three months and, dude, our numbers have just gone through the roof compared to what they were.
00:25:47.521 --> 00:26:00.876
We looked at something today and between all of our platforms, we had over 3000 new views from people that weren't following me today, like one.
00:26:00.876 --> 00:26:04.146
That that's 3000 people that now know who I am.
00:26:04.146 --> 00:26:06.019
That's.
00:26:06.019 --> 00:26:07.795
I think that's, that's great.
00:26:07.795 --> 00:26:15.037
I mean, I'm sure there's people doing way better, but like, that's pretty cool, you know especially if somebody like first gets started with posting.
00:26:15.076 --> 00:26:29.105
I mean and this was a reference, I think either Jared Glantt or Grant said at one of the marketing workshops they were talking about like when you first start posting videos, you're not going to get a ton of views.
00:26:29.105 --> 00:26:33.262
Like, maybe you're like that unicorn, that just like right it's like this crazy.
00:26:34.576 --> 00:26:47.537
But what will happen is if you shift your mindset a little bit and you think like okay, well, 200 people saw that video that you first launched, that's 200 more people that didn't know anything about you for starters.
00:26:47.537 --> 00:27:01.830
And if you equate that to a room like if you were in a conference room given a speech about one topic for a short stent, having that opportunity to say to 200 people in a room like it feels different when you think about it.
00:27:02.092 --> 00:27:02.452
Right.
00:27:02.673 --> 00:27:03.355
Exactly.
00:27:03.355 --> 00:27:11.537
It's like 200 people are here to hear what I have to say and then maybe that same 200 people are going to go to the next video and watch, or at least a portion of it.
00:27:11.537 --> 00:27:14.614
So it definitely comes down to expectations.
00:27:14.984 --> 00:27:49.211
I mean I started really diving into content when so when we first so we said we used to send a lot of mail out, right, and about six months ago I decided to just send one mail test and almost every single person that called in it still wasn't great numbers, like it was back in the day, so we didn't continue doing it but almost every single person that called in had said that they had seen me, they mentioned me specifically or they said they knew who we are, they'd seen our stuff on social media.
00:27:49.211 --> 00:27:50.535
Almost every single one.
00:27:50.535
--> 00:27:52.952
I was like, wow, that's cool.
00:27:52.952 --> 00:27:56.192
So it's not even always about what you get from.
00:27:56.192 --> 00:27:59.846
You know the comments and people messaging you and whatever it's.
00:27:59.846 --> 00:28:10.791
It could be something six months from now where you know you shoot off an email to a potentially new huge customer and they're like oh yeah, I've seen your stuff on here or there or wherever you know.
00:28:10.791 --> 00:28:16.750
And that could be the difference why they respond or why they're willing to talk to you because they feel like they know who you are.
00:28:17.071 --> 00:28:17.733
Yeah, yeah.
00:28:17.733 --> 00:28:30.277
And in $100 million offer Alex actually talks something about that where at one point, when they were not offers, it was $100 million leads.
00:28:30.277 --> 00:28:49.050
Yeah, they're talking about like when, when they were running ads, at one point they stopped doing the content creation and they realized that their their lead flow started slowing up, and then what they learned is that their ads actually perform better when people had seen content as the forefront.
00:28:49.050 --> 00:28:50.709
So they initially saw content.
00:28:50.709 --> 00:28:53.757
Then they see an ad and then it's oh, okay, now I'm curious.
00:28:54.045 --> 00:28:54.788
Yup for sure.
00:28:55.404 --> 00:29:06.474
If I look at that and I just reference back to what I started with with Grant it started with I saw a video, then I saw another video and then it was hey, you should, you know, come to growth con.
00:29:06.474 --> 00:29:09.433
So I reach out and try to find out information for growth con.
00:29:09.433 --> 00:29:11.432
Hey, you should be on Cardone University.
00:29:11.432 --> 00:29:18.237
So it all like I was a lead at one point and, more important, I became an engaged lead and all stemmed and a customer.
00:29:18.237 --> 00:29:25.403
Yeah, the funniest part is, especially in the world of YouTube, is it stemmed from a video he had posted like four years previously.
00:29:25.403 --> 00:29:30.452
Like it was a four year old video that I saw where you know it's.
00:29:30.452 --> 00:29:33.416
I love the shelf life of that stuff, yeah.
00:29:33.576 --> 00:29:35.645
Oh, a hundred percent, man Dude.
00:29:35.645 --> 00:29:37.332
I had one video that it.
00:29:37.332 --> 00:29:48.239
I had posted it weeks prior and then all of a sudden, out of nowhere, a couple people shared it like weeks later, and it just started going off like crazy.
00:29:48.239 --> 00:29:51.855
I think it's got like 30 million views now or something, something crazy.
00:29:51.855 --> 00:29:55.523
It's on my Instagram and it's it's one of the stupidest videos I've ever posted.
00:29:55.523 --> 00:29:59.580
You know, like sometimes there's just no rhyme or reason, like you know.
00:29:59.580 --> 00:30:00.987
I mean, it's that's the only thing.
00:30:00.987 --> 00:30:06.105
The most frustrating thing about content is like some of my videos do really well and I'm like why, like?
00:30:06.105 --> 00:30:07.471
Why did that do well?
00:30:07.785 --> 00:30:07.865
And.
00:30:07.885 --> 00:30:12.356
I like I did something so much similar, like two days later and it didn't do anything.
00:30:12.356 --> 00:30:21.474
You know it's it's weird, but you know, I mean I think, just at the end of the day, consistency is key, you know, and not just being all about one thing.
00:30:21.474 --> 00:30:28.657
You know, I was very guilty of being all business all the time when I first started posting content.
00:30:29.520 --> 00:30:32.811
And this guy, cesar, owns a huge marketing company out of New York.
00:30:32.811 --> 00:30:46.384
I actually met him at Grant's office a couple of years ago and he was like a third business, a third lifestyle, and then a third who you are Right, so or no.
00:30:46.384 --> 00:30:51.237
It was like maybe it was motivation who you are, lifestyle, and then a third business.
00:30:51.237 --> 00:31:00.035
And so I try to incorporate, like my life, my family, you know stuff like that, and then you know tips and then you know information about business.
00:31:00.035 --> 00:31:10.596
And so, instead of being all business all the time, people want to get to know you, like they do, you know they do, they want to know who you are, you know who they're doing business with.
00:31:10.596 --> 00:31:13.443
It's not just all about the products.
00:31:13.443 --> 00:31:15.407
You know, people like to do business with people.
00:31:15.407 --> 00:31:18.888
They like trust and feel good about doing business with.
00:31:18.909 --> 00:31:27.678
Thank you Well as we get to the end of this episode, I always like to give every guest the opportunity to like, share, like where people Go, follow you.
00:31:27.678 --> 00:31:38.238
You know, if they're curious about it, what you guys offer with versa, you know where they can go, how they can find you, how they can get connected and, ultimately, go check out his podcast.
00:31:38.719 --> 00:31:44.309
Yeah, I mean did Google, Google Shaheen Masloom, google, versa business systems?
00:31:44.309 --> 00:31:47.555
You know, because of our content creation, we're everywhere.
00:31:47.555 --> 00:31:52.748
You know we're on Forbes, yahoo Finance, we're in, we're on every single social media.
00:31:52.748 --> 00:31:57.006
You know we've got blogs and articles everywhere, been on NBC, abc.
00:31:57.006 --> 00:32:01.146
A simple Google search and you'll find us.
00:32:01.146 --> 00:32:06.520
You know, versa business systems, comm is our website that Links to all of our different stuff too.
00:32:06.520 --> 00:32:22.144
You know, we've started kind of crossing everything so that when you go to our website you can get to our YouTube, you can get to our Facebook, you can get here there everywhere, and that's gone really well for our SEO, so that we're popping up everywhere, not just in the US but also all over the world.
00:32:22.144 -->
00:32:24.029
Yeah, you know it's.
00:32:24.029 --> 00:32:27.500
It's exciting times, man, like the last few months we've.
00:32:27.500 --> 00:32:34.405
We've noticed a huge spike in New views and eyes, and then it's exciting, very cool, yeah well, I'm glad to see it.
00:32:34.586 --> 00:32:37.691
You know I Part of the reason I want to have you on here.
00:32:37.691 --> 00:32:38.194
I appreciate it.
00:32:38.194 --> 00:32:39.660
I see you working.
00:32:39.660 --> 00:32:40.342
I know that.
00:32:40.342 --> 00:32:44.214
I know what it takes just to do the podcast, let alone cranking out three videos.
00:32:44.214 --> 00:32:46.626
Yeah, I mean, it's definitely a time investment.
00:32:46.727 --> 00:32:48.375
Well, so, dude, just just real quick.
00:32:48.375 --> 00:32:54.204
It's really not man, like it seems like it is, but really I.
00:32:54.204 --> 00:33:00.174
So generally what I do, like my, my, my thing, is I'll video stuff wherever I'm at.
00:33:00.174 --> 00:33:08.141
So like you'll see some videos where it's like cows and you know driving down the car, you know driving down the road or whatever.
00:33:08.141 --> 00:33:14.239
Like I've got this three camera I'll just turn on when I'm walking down the street with my family in New York or whatever right, so I have content.
00:33:14.681 --> 00:33:23.567
I send all that raw footage and then, literally once a day, I'll take a minute to record two voice recordings, something motivational.
00:33:23.567 --> 00:33:26.015
I will take a two minute video.
00:33:26.015 --> 00:33:29.974
I'll do a two minute video using my stabilizer and that's it.
00:33:29.974 --> 00:33:32.202
I take four minutes a day.
00:33:32.202 --> 00:33:35.234
I send that stuff to my content creator.
00:33:35.234 --> 00:33:36.180
It takes her.
00:33:36.180 --> 00:33:42.035
I pay her four hundred bucks a month and I get all the content I need to be able to post three times a day time.
00:33:42.035 --> 00:33:44.121
It's like it really.
00:33:44.121 --> 00:34:01.954
It seems like a lot, but it takes me maybe I'd say 20 minutes tops, as far as, like thinking about it, posting it, um, and I feel like the reason why I want to cut your office, because I feel like a lot of people Don't do it because they feel like it's gonna take a lot more time.
00:34:01.954 --> 00:34:05.125
But if they did it all on their own, it probably would like.
00:34:05.144 --> 00:34:11.240
You just need, you just like tools, just broke a belief in, like a mimic, limiting belief in my head.
00:34:11.240 --> 00:34:15.088
Yeah, I had his thinking like it's gonna take time to be able to do X, y and Z.
00:34:15.255 --> 00:34:16.621
Yeah, 100% man.
00:34:16.681 --> 00:34:20.255
I hear it in like this no, like it's not do it.
00:34:20.255 --> 00:34:24.853
It's almost like that approach of like you just become the content, like yeah, it just happens where you are exactly.
00:34:26.117 --> 00:34:29.543
You know, realize it like you're thinking about this stuff all the time.
00:34:29.543 --> 00:34:32.128
So, instead of thinking about it, talk about it.
00:34:32.476 --> 00:34:35.855
Yeah you know what I mean, like when you're driving down the road, like you'll see some stuff.
00:34:35.855 --> 00:34:41.802
I'm in my car, like if I think of something in my head, I'm recording it right then and there as I'm driving down the road.
00:34:41.802 --> 00:34:49.224
You know what I mean, like no matter where I'm at, and you know it's amazing how quick you can get a ton of content like I've literally got.
00:34:49.224 --> 00:34:59.333
I've got a folder of 28 videos still that I haven't posted yet, so I cannot record for the next week or two and still have enough videos to post everything.
00:34:59.333 --> 00:35:00.800
Thank you, you know it's.
00:35:00.800 --> 00:35:02.635
It's wild how quick it adds up.
00:35:02.976 --> 00:35:06.378
Yeah, there's a light on me.
00:35:06.378 --> 00:35:09.940
One last thing Is we wrap up this episode.
00:35:09.940 --> 00:35:14.875
If you go to the lava hop podcast comm you could just search for Shaheen.
00:35:14.875 --> 00:35:16.257
You'll be able to see his bio.
00:35:16.257 --> 00:35:18.543
We're gonna make sure that we have his website there.
00:35:18.543 --> 00:35:23.128
We'll have a social media Links right there into that profile.
00:35:23.128 --> 00:35:28.385
If you're listening to this on audio, you'll be able to find the video and you'll just go right to YouTube or vice versa.
00:35:28.385 --> 00:35:33.425
But with that, shaheen, I appreciate you taking time out of your busy schedule.
00:35:33.425 --> 00:35:35.009
Very glad we were able to get you on the show.
00:35:35.195 --> 00:35:38.324
Absolutely, man Appreciate you yeah cool, thanks brother.
00:35:39.215 --> 00:35:42.945
You've been listening to the lava hot podcast with Joseph Connell Jr.
00:35:42.945 --> 00:35:45.077
Do you want to level up your business?
00:35:45.077 --> 00:35:49.945
Then visit us at go lava hot comm for a free marketing analysis.