Full Transcript for Georgie Delanie MBE: From chance meetings to 2000 gyms. The story of The Great Outdoor Gym Company

London 2012. 00:04:39,279 --> 00:04:40,280  Georgie: That was back in 2005. 00:04:40,280 --> 00:04:47,287  Georgie: And so part of Sport England's role for that particular pitch was about the legacy. 00:04:47,287 --> 00:04:57,297  Georgie: And so they were looking at what other countries had done, and Beijing was about to it was in 2008, so a few years further forward from that. 00:04:57,297 --> 00:05:04,304  Georgie: And they had put millions of square meters of outdoor gyms into China. 00:05:04,304 --> 00:05:11,311  Georgie: And it had a good effect in raising participation and physical activity, which was keyword at Sport England at the time. 00:05:11,311 --> 00:05:22,322  Georgie: How do we get the nation more active because of the obesity crisis and the lifestyle diseases crisis that we still obviously have today. 00:05:22,322 --> 00:05:29,329  Georgie: But the big sort of push at that time at Sport England was, how do we get people moving, how do we get people more active? 00:05:29,329 --> 00:05:34,334  Georgie: And it was very successful in Beijing while in China. 00:05:34,334 --> 00:05:41,341  Georgie: So I put the idea to the CEO and he said it was a brilliant idea, but not for Sport England to deliver. 00:05:41,341 --> 00:05:45,345  Georgie: It to have to be delivered by a private company type thing. 00:05:45,345 --> 00:05:53,353  Georgie: And it was just one of those fateful it was a fateful time because I lost my job quite soon after that. 00:05:54,354 --> 00:06:00,360  Georgie: There was a reorganization and the contractors were asked to leave just to save a bit of money. 00:06:01,361 --> 00:06:20,380  Georgie: And at the same time, my mum varied the will of my grandmother's estate and said to me, you can have £17,000 to either put down a deposit on a flat or pay off your student loan. 00:06:20,380 --> 00:06:25,385  Georgie: And I said to her, can I start a business? 00:06:30,390 --> 00:06:41,401  Georgie: And then I approached my father, who was a lawyer to help me set it up, and my partner Matt, who came on board as well at the same time. 00:06:41,401 --> 00:06:45,405  Georgie: Kind of evenings and weekends and that sort of thing. Yeah. 00:06:46,406 --> 00:06:54,414  Georgie: So basically it all started from seeing how positive it had been over in China. 00:06:54,414 --> 00:07:06,426  Georgie: But then as I started the business, one of the first things we did was pitch to well, it's actually to Nike, and then added us. 00:07:07,427 --> 00:07:18,438  Georgie: And this was after we knew that we were going to get London 2012, and they were about to announce their sponsorship of London 2012. 00:07:18,438 --> 00:07:29,449  Georgie: And so for them, it was perfect for them to have some way of an experiential way of activating their sponsorship. 00:07:29,449 --> 00:07:41,461  Georgie: So we started talking to them about that and then that was the first really big project that we got involved in and that was placing this product on the Olympic rings. 00:07:42,462 --> 00:07:46,466  Georgie: So big, really big gig. 00:07:47,467 --> 00:07:48,468  Iyas: Okay. 00:07:48,468 --> 00:07:49,469  Georgie: Startup. 00:07:49,469 --> 00:07:51,471  Iyas: It's interesting you mentioned the word fortune in there. 00:07:51,471 --> 00:07:55,475  Iyas: And it's one of those things you look at and think, well, that wasn't a linear path, right? 00:07:55,475 --> 00:07:57,477  Iyas: There was a couple of strokes. 00:07:57,477 --> 00:08:01,481  Iyas: Honest snowboarding. 00:08:01,481 --> 00:08:10,490  Iyas: For nearly two decades, I have never bumped into anyone vaguely business useful in that sense as you have. 00:08:10,490 --> 00:08:15,495  Iyas: But you have the good fortune of doing that and where it goes. 00:08:15,495 --> 00:08:16,496  Iyas: I'm intrigued. 00:08:16,496 --> 00:08:21,501  Iyas: It's one of the things that I think founders, CEOs, myself included, rarely talk about the role of luck. 00:08:21,501 --> 00:08:30,510  Iyas: We quite often like to talk about how hardworking we were, how incredibly bright and capable and dedicated and everything else. 00:08:30,510 --> 00:08:45,525  Iyas: But I think luck plays probably the biggest role in all of that, let alone the starting luck of actually being born where we are living, where we are, when we could have so easily been somewhere where just that opportunity simply would have never been there. 00:08:45,525 --> 00:08:55,535  Iyas: How much do you think if you're looking at those early days, out to out as far as the Olympics, and I know the story is clearly sort of quite interesting beyond that as well. 00:08:55,535 --> 00:08:57,537  Iyas: How much of a role do you think luck had to play in that? 00:08:57,537 --> 00:09:02,542  Iyas: How much of it was being right place at the right intentionally being in the right place? 00:09:02,542 --> 00:09:06,546  Iyas: There's a thing that says if you show up enough, then the luck will come. 00:09:06,546 --> 00:09:10,550  Iyas: What do you think the proportion of that was in your case in getting it going? 00:09:11,551 --> 00:09:17,557  Georgie: I've always said that I do feel I'm very lucky, but I mean that more in. 00:09:17,557 --> 00:09:19,559  Georgie: I'm very grateful kind of way. 00:09:19,559 --> 00:09:22,562  Georgie: And also I feel like I'm very positive. 00:09:22,562 --> 00:09:28,568  Georgie: So I feel like if you have got that energy, that you attract that same energy back. 00:09:28,568 --> 00:09:32,572  Georgie: And I think that a lot of people believe in that with the law of attraction. 00:09:32,572 --> 00:09:38,578  Georgie: So I think there is an element of bringing the right amount of energy and really being an energetic person. 00:09:38,578 --> 00:09:49,589  Georgie: I feel like my family has got a lot to do with it because my father just had that kind of spirit of even when the chips were down, had a winning spirit. 00:09:49,589 --> 00:09:59,599  Georgie: So I feel like having a winning

spirit is really important as well, and not just when you're winning, it's when you're losing as well, but keeping that warrior winning spirit going. 00:09:59,599 --> 00:10:12,612  Georgie: But I feel like because I'm from parents that are agnostic or atheists, but they're from the school of my father's favorite film was The Blues Brothers. 00:10:13,613 --> 00:10:13,613  Iyas: Right. 00:10:14,614 --> 00:10:22,622  Georgie: So I I do feel like the mission from God comes into this. 00:10:22,622 --> 00:10:34,634  Georgie: And, yeah, that's where I come from, that side of things where I do believe there's a higher power that I call God. 00:10:35,635 --> 00:10:40,640  Georgie: And that comes into why we're located where we're located. 00:10:40,640 --> 00:10:43,643  Georgie: And obviously we have a part to play. 00:10:43,643 --> 00:10:45,645  Georgie: We need to put the right energy in. 00:10:45,645 --> 00:10:54,654  Georgie: But then if we do, then our best life will live our best life and most purposeful life. 00:10:54,654 --> 00:10:56,656  Iyas: I'm going to come back to that because I find that fascinating. 00:10:56,656 --> 00:11:01,661  Iyas: I think the whole thing about where people's values and drive and what they're trying to achieve comes from is really interesting. 00:11:01,661 --> 00:11:06,666  Iyas: But I'm still intrigued by the trajectory in getting it going. 00:11:06,666 --> 00:11:19,679  Iyas: So it takes some sort of courage, some wherewithal to just say, I'm going to set this thing up and I'm going to set it up and set it up around the Olympics and it's manufacturing. Right? 00:11:19,679 --> 00:11:24,684  Iyas: It's not one of these easy things where I can just go and consult or I can do a thing where it's just about me, I can be a content writer. 00:11:25,685 --> 00:11:31,691  Iyas: All this lovely stuff that people talk about now, this is creating actual stuff, getting it manufactured. 00:11:31,691 --> 00:11:32,692  Iyas: Where did that come from? 00:11:32,692 --> 00:11:46,706  Iyas: I mean, it was part of that, maybe, because also the degree you had, that's quite a confident move to go and say, I'm going to set this thing up and here we go, and I'm going to talk to people straight away at a very high profile to try and get it going. 00:11:46,706 --> 00:11:47,707  Iyas: How did that come about for you? 00:11:47,707 --> 00:12:03,723  Georgie: Definitely my degree was very good for setting me up to do what I did, because I did two years in London and two years in Milan at the design school there, I got to pick as many courses as I wanted to pick. 00:12:03,723 --> 00:12:13,733  Georgie: And some people chose not to pick much and do it at the minimum they could, but I chose to pick as many courses as I could just because of the opportunity. 00:12:13,733 --> 00:12:24,744  Georgie: So, for example, I was able to do product design, 3D design, park design, web design, advertising. 00:12:24,744 --> 00:12:28,748  Georgie: It was called Communicade la Chitao, which is advertising the city. 00:12:29,749 --> 00:12:39,759  Georgie: So many things that actually, in hindsight, gave me such a good sort of priming and foundation for what I did. 00:12:39,759 --> 00:12:44,764  Georgie: So, yeah, that was very lucky that I had that. 00:12:44,764 --> 00:12:53,773  Georgie: But then in terms of setting up, obviously I was only 24 when I set up, so you haven't got so many burdens. 00:12:53,773 --> 00:12:57,777  Georgie: You haven't got so many responsibilities, so there was less to lose. 00:12:58,778 --> 00:13:13,793  Georgie: And the other thing is that some of the areas that might put people off setting up business, the administration side, I was able to talk to my father, who was a commercial lawyer, about setting the bits and pieces of setting up the business. 00:13:14,794 --> 00:13:16,796  Georgie: So it was a good combination. 00:13:17,797 --> 00:13:20,800  Iyas: It didn't feel daunting, didn't feel daunting at the time. 00:13:20,800 --> 00:13:32,812  Georgie: Yeah, I mean, it did, but a lot of things felt daunting going into meetings or presenting or unloading containers or finding. 00:13:33,813 --> 00:13:38,818  Georgie: Initially, we actually went out to China to manufacture, first year or two, and then we moved the manufacturing to the UK. 00:13:38,818 --> 00:13:53,833  Georgie: So first year I was going out to China, but then a lot of the pain that we went through, through the quality issues that we had with the Chinese version and so then having to sort of then reset. 00:13:53,833 --> 00:13:59,839  Georgie: Up everything over in the UK and manage orders and manage the flow of orders and stuff like that. 00:13:59,839 --> 00:14:03,843  Georgie: There's always been a lot of stress. 00:14:06,846 --> 00:14:09,849  Georgie: I think I was just able to manage stress. 00:14:11,851 --> 00:14:13,853  Georgie: It doesn't faze me as much. 00:14:13,853 --> 00:14:21,861  Georgie: So, yeah, obviously had a lot of support, some good foundations, but you got to expect stress, haven't you? 00:14:25,865 --> 00:14:37,877  Iyas: Well, and in life, I have to say, on a completely separate topic, I do sometimes get concerned that we're almost in a culture that's making stress out to be a bad thing that we should never have any of. 00:14:37,877 --> 00:14:41,881  Iyas: And the challenge is that set very unrealistic expectation. 00:14:41,881 --> 00:14:47,887  Iyas: And when people get that stress, it strikes them as something that's inherently wrong rather than what life is. 00:14:47,887 --> 00:14:49,889  Iyas: But that's a whole separate topic. 00:14:49,889 --> 00:14:54,894  Iyas: But one of the things that was interesting there in your reply, we talked earlier about sort of the role of luck. 00:14:54,894 --> 00:15:04,904  Iyas: And I think you went to Italy and you took every course going, right, that's not luck, that's a decision that I'm going to take every course that's available to me and have a go at

it. 00:15:04,904 --> 00:15:09,909  Iyas: And it's interesting because I think that the other side of luck is one, we get it, but two is what we do with it. 00:15:10,910 --> 00:15:16,916  Iyas: And I think the interesting thing there is two individuals getting the same luck will have two very different outcomes. 00:15:16,916 --> 00:15:23,923  Iyas: And a lot of that is very much predicated on how they choose what they choose to make with the luck and their attitude about it. 00:15:23,923 --> 00:15:33,933  Iyas: And it's interesting, as you were explaining, that you turned up in Milan and could have done the minimum possible, but instead did the maximum possible and a bit more than that. 00:15:33,933 --> 00:15:34,934  Iyas: You kind of get a flavor that okay. 00:15:34,934 --> 00:15:41,941  Iyas: Well, this is someone that, if the opportunity shows itself, is going to make the absolute most of it because it's there. 00:15:43,943 --> 00:15:44,944  Iyas: But I think I was out in. 00:15:44,944 --> 00:15:52,952  Georgie: Milan and I got myself a job, but I also at the same time as a part time job, just to sort of have some pocket money. 00:15:52,952 --> 00:15:56,956  Georgie: But at the same time, I got all my friends at the job at the same time, at the same place. 00:15:57,957 --> 00:16:01,961  Georgie: So, yeah, I've never been afraid of hard work. 00:16:01,961 --> 00:16:04,964  Georgie: That's one of my mantras. 00:16:04,964 --> 00:16:05,965  Iyas: Yeah, no, absolutely. 00:16:05,965 --> 00:16:08,968  Iyas: Which same mantras equally. 00:16:09,969 --> 00:16:10,970  Iyas: It could be a value. 00:16:10,970 --> 00:16:21,981  Iyas: And we touched on it earlier and I'm intrigued, as I say, I'm always intrigued as to how people come to doing the things that they do, and especially if it's something that seems to have a purpose. 00:16:21,981 --> 00:16:28,988  Iyas: And some people set up companies that are doing good things just because they've seen a business opportunity and there's nothing wrong with that. 00:16:28,988 --> 00:16:31,991  Iyas: I'm not saying that in any kind of pejorative way. 00:16:31,991 --> 00:16:32,992  Iyas: That's great. 00:16:32,992 --> 00:16:37,997  Iyas: And on the journey, they find out that actually it's serving something that's purposeful. 00:16:37,997 --> 00:16:50,1010  Iyas: And you almost see a conversion en route of them becoming more purposeful through the process of having delivered something that has some purpose, others dive straight into it with, actually, I want to do some good. 00:16:50,1010 --> 00:16:56,1016  Iyas: And so I'm intentionally looking for opportunities to create and do something that's good and find it that way. 00:16:56,1016 --> 00:16:59,1019  Iyas: And I think for many people, it's kind of a combination of the two. 00:16:59,1019 --> 00:17:08,1028  Iyas: And then there are the others who are the greenwashers or whatever, who just see it as an opportunity and never actually go a purpose path and follow it, just as long as it's making the money. 00:17:08,1028 --> 00:17:14,1034  Iyas: I'm wondering with you, when you came to this, so obviously the outdoor gym company is doing good things. 00:17:14,1034 --> 00:17:16,1036  Iyas: It is helping humans. 00:17:17,1037 --> 00:17:20,1040  Iyas: Was that a key driver for you when you came to set it up? 00:17:20,1040 --> 00:17:26,1046  Iyas: Or was that just a happy coincidence or how did that feature for you? 00:17:26,1046 --> 00:17:41,1061  Georgie: Well, when you were talking there, I was actually thinking of my father because he was one of the directors and he was a very inactive person, physically inactive and smoked and drunk and that sort of thing. 00:17:41,1061 --> 00:17:49,1069  Georgie: But actually, when we started the business, he gave up smoking and drinking because I feel like he felt like he had purpose. 00:17:49,1069 --> 00:18:02,1082  Georgie: Although previously he was a lawyer, he enjoyed helping people, but working on this business, I think, gave him a sense of purpose around what we were doing, which was helping people create a healthy lifestyle. 00:18:02,1082 --> 00:18:07,1087  Georgie: And he actually got active in the end, which helped him with his diabetes. 00:18:07,1087 --> 00:18:22,1102  Georgie: But in terms of the way that we've kind of set the business up, all the directors, myself, Matt and my father and my stepmother at the time, it was always the foundations were always ethics, like doing things ethically. 00:18:22,1102 --> 00:18:32,1112  Georgie: So one of the first things we looked at was, how do we bring this concept into the UK and how do we make it safe for everybody? 00:18:32,1112 --> 00:18:56,1136  Georgie: And there were no available standards at the time because we were the pioneers, so we could have just brought in a version that didn't have any standards, because there weren't standards and others did do that subsequently, but what we decided to do is make life difficult for ourselves and research what were the nearest available standards. 00:18:56,1136 --> 00:19:08,1148  Georgie: So playground standards, indoor training standards and inclusive fitness standards, and then create a range to those standards that we've created and self imposed. 00:19:08,1148 --> 00:19:17,1157  Georgie: So, although it's not answering the question directly, what I'm trying to say is that we knew it was a positive thing for society. 00:19:17,1157 --> 00:19:22,1162  Georgie: It had an effect on my father, actually, just in his own lifestyle. 00:19:22,1162 --> 00:19:35,1175  Georgie: But from the outset we were very much trying to do the right thing, not only with this product, but how we brought this product into the marketplace, which wasn't necessarily the easiest route or the quickest route. 00:19:36,1176 --> 00:19:38,1178  Georgie: I hope that answers your question. 00:19:38,1178 --> 00:19:49,1189  Iyas: Yeah, and it's interesting for me, it's that discussion I think quite often

have about purpose and values, which are two different things in terms of how and what you do. 00:19:49,1189 --> 00:20:08,1208  Iyas: So it sounds like in your case, whatever you end up running, if it was going to be a concrete manufacturer, a lawn mowing company, a restaurant, whatever it was, the values of the place were going to be in there because that seemed like it was instilled in you and your father and Matt. 00:20:09,1209 --> 00:20:13,1213  Iyas: And so whatever it was, the values were going to be solid or on positive grounds. 00:20:13,1213 --> 00:20:22,1222  Iyas: And the purpose, sounds like was more of a mix of here is an opportunity that we've fallen into, but the opportunity also happens to be doing something that's pretty good. 00:20:22,1222 --> 00:20:32,1232  Iyas: And so the purpose was, although the purpose is a positive one, the opportunity drove it happening, but then how it happened was very much values and ethics driven. 00:20:32,1232 --> 00:20:33,1233  Iyas: Is that fair? 00:20:33,1233 --> 00:20:34,1234  Georgie: Yes, I'd say so. 00:20:34,1234 --> 00:20:39,1239  Georgie: I think subconsciously, obviously the purpose was important. 00:20:39,1239 --> 00:20:42,1242  Georgie: I don't think I'd ever have gone into a concrete company. 00:20:44,1244 --> 00:20:56,1256  Georgie: I wouldn't have been attracted to something that wasn't because I've always been a lover of this planet and health and also design and that sort of thing. 00:20:56,1256 --> 00:21:01,1261  Georgie: So it kind of just did fit in really well with what I was really passionate about. 00:21:02,1262 --> 00:21:06,1266  Iyas: I'm interested in looking at sort of those values and ethics. 00:21:06,1266 --> 00:21:24,1284  Iyas: And again, obviously, as there are many different ways to run a company that has the same output, there are ways that are as you alluded to, you can do things on the cheap and hope you don't get caught out because you've cut an on existent safety standard here or there. 00:21:24,1284 --> 00:21:30,1290  Iyas: And even if you do get caught out, if there's no regulation, you can probably just about hope to get away with it or you can choose that. 00:21:30,1290 --> 00:21:38,1298  Iyas: Actually, I'm going to take the harder route, possibly the more expensive route, because it's important to me that the thing that I do is done the right way. 00:21:38,1298 --> 00:21:43,1303  Iyas: Where do you think those ethics and values came from for you? 00:21:43,1303 --> 00:21:58,1318  Georgie: My father, definitely, because he was always about doing the right thing and about us due diligence, about doing our due diligence around a product and a service and doing things professionally. 00:21:58,1318 --> 00:22:19,1339  Georgie: So definitely from him and generally from my background, my family and my schooling, because I went to a Catholic school and being my school's motto was, do what you have to do well, which isn't the most glamorous motto in the world, but it's the same that, isn't it? 00:22:19,1339 --> 00:22:21,1341  Georgie: Saying do things well. 00:22:21,1341 --> 00:22:42,1362  Georgie: And having a Christian schooling definitely permeated into me and to having a moral lens about everything I do and being conscious about what I do and wanting to do the right thing, because that's a big, strong core belief of mine, is doing the right thing. 00:22:42,1362 --> 00:22:43,1363  Iyas: Yeah. And it's 00:22:44,1364 --> 00:22:48,1368  Iyas: interesting. Again, you mentioned your father was agnostic, but you yourself, you're Christian, 00:22:48,1368 --> 00:22:48,1368  Iyas: right? 00:22:48,1368 --> 00:23:12,1392  Georgie: Yeah, I wasn't baptized as a kid because my parents were agnostic or atheist, and I then got myself baptized when I was 13 because I went to this secondary school in Cambridge, catholic girls school called St Mary's, and I was actually quite scared that I was going to go to hell. 00:23:12,1392 --> 00:23:17,1397  Georgie: And I thought, Right, I need to sort this out, I need to get myself baptized. 00:23:18,1398 --> 00:23:26,1406  Georgie: So I got myself baptized, I wore a pinstripe suit, I meant business. 00:23:26,1406 --> 00:23:40,1420  Georgie: And then I didn't really I went occasionally to church, but I obviously did a lot of praying and stuff at school and then I kind of drifted later on in my 20s into looking into Buddhism a little bit more. 00:23:40,1420 --> 00:23:52,1432  Georgie: And I used to drive to shoreditch to go to Buddhism once a week and I enjoyed the meditation side of that and the mindfulness. 00:23:52,1432 --> 00:24:03,1443  Georgie: And then it wasn't until about five years ago that I started going to church again, and that was after I'd been to Vienna. 00:24:03,1443 --> 00:24:15,1455  Georgie: And I'd really sense this, I'd sense the sort of light and darkness in Vienna, and I really felt like I needed to, I really needed to get to church. 00:24:15,1455 --> 00:24:28,1468  Georgie: And when I went to church, I had a sort of Blues Brothers moment end up back flipping out. 00:24:28,1468 --> 00:24:30,1470  Georgie: Well, it was a bit like that. 00:24:31,1471 --> 00:24:33,1473  Iyas: Do you have it on video? 00:24:33,1473 --> 00:24:34,1474  Iyas: Is it on your insta? 00:24:34,1474 --> 00:24:43,1483  Georgie: No. And then I kind of had made some really good friends and this was in Whitstable and they were Christian as 00:24:43,1483 --> 00:25:01,1501  Georgie: well. And it was a bit like in the Bible, the first church, the sort of acts where people would meet at houses, so we would just meet at my house or their house, or ever all girls or women, and just really I just wanted to I just wanted to understand what love 00:25:01,1501 --> 00:25:05,1505  Georgie: was. So I was looking into the Bible for 00:25:05,1505 --> 00:25:10,1510  Georgie: that. Corinthians love is patient, love is kind, love doesn't boast and all those 00:25:10,1510 --> 00:25:22,1522  Georgie: things. So

I was very much kind of really just wanting to really question a lot of things, including particularly what was 00:25:22,1522 --> 00:25:29,1529  Georgie: love? And Christianity has given me s so many great guidelines for that and it's not the 00:25:29,1529 --> 00:25:30,1530  Georgie: Romcom. 00:25:32,1532 --> 00:25:35,1535  Iyas: Very little is other than clickbait. 00:25:36,1536 --> 00:25:47,1547  Iyas: And when you look at it and when you see what it is, clearly there is love in the romantic sense, whether it's Romcom or reality, but still in the romantic partnership sense. 00:25:48,1548 --> 00:25:50,1550  Iyas: But obviously it's much, much broader than that. 00:25:50,1550 --> 00:25:55,1555  Iyas: Does it stray as far as the great Outdoor Gym company? 00:25:55,1555 --> 00:26:02,1562  Iyas: Is it a thing that comes into there this deepening of the understanding of and if so, what does that look like? 00:26:02,1562 --> 00:26:12,1572  Georgie: Yeah, definitely, because a lot of our values at the Great Outdoor Gym Company, we're about people, about inclusivity, we're about unity. 00:26:12,1572 --> 00:26:24,1584  Georgie: So we've got a gym in Shadwell, which is in Tower Hamlet, Shadwell Basin, and it was funded pre COVID by St Paul's of Shadwell Church. 00:26:24,1584 --> 00:26:26,1586  Georgie: So, yeah, by the church. 00:26:26,1586 --> 00:26:37,1597  Georgie: But the guy that worked with us to design it is a circus trainer, so he's a gymnast, so he knew his stuff about what he wanted. 00:26:38,1598 --> 00:26:53,1613  Georgie: So he set up with us a really good gym in Chadwell and since then we've had a lot of the lot of Muslim brothers use the gym and since then I've actually the company great. 00:26:53,1613 --> 00:27:14,1634  Georgie: Well, Tjo Activate, our sister company that works on activation, we've sponsored Calisthenics Athletes during COVID A lot of people went outside, started using outdoor gyms and became really, with all that spare time, became really, really good at Calisthenics, which is a rising sport globally. 00:27:14,1634 --> 00:27:26,1646  Georgie: It's actually an ancient sport from the Greek times and it's lasted that long because it produces such an amazing physique and such a healthy strength. 00:27:26,1646 --> 00:27:36,1656  Georgie: So anyway, Jadal was one of the people that used this gym set up by the church, and Jadul is Muslim. 00:27:36,1656 --> 00:27:54,1674  Georgie: And what's lovely about that gym is that you have Christians and Muslims working out side by side and we've got photos of Judah and Michael side by side and arm in arm and it really does represent unity. 00:27:54,1674 --> 00:28:10,1690  Georgie: And actually I've connected really well with Dadul and a lot of his friends and we've got so much in common and my faith and his faith, there's so many crossovers and obviously there's real links with Abraham and everything. 00:28:10,1690 --> 00:28:15,1695  Georgie: So we are really coming from similar places. 00:28:16,1696 --> 00:28:25,1705  Georgie: We're both talking about love and they work out on the gym as part of their deep, I think it's called, or Dean. Dean. 00:28:25,1705 --> 00:28:26,1706  Iyas: Dean. 00:28:26,1706 --> 00:28:36,1716  Georgie: Dean. Sorry. So for them it's like, it's part of that lifestyle, of that good lifestyle, but as well as that, they're very 00:28:36,1716 --> 00:28:45,1725  Georgie: charitable. He does a lot of charity, a very honorable, inclusive dedul does a lot of work on that gym, helping the 00:28:45,1725 --> 00:28:58,1738  Georgie: youth. There's been some good testimonies from people he's helped that they've really avoided getting into gang crimes and that type of thing, or helped their mental health because of the work that he does, like the training he does on that 00:28:58,1738 --> 00:29:07,1747  Georgie: gym. The concept of love does really filter into the great outdoor gym company, 00:29:07,1747 --> 00:29:11,1751  Georgie: Tgo. And what we do because it's very much about 00:29:11,1751 --> 00:29:12,1752  Georgie: unity. It's about 00:29:12,1752 --> 00:29:17,1757  Georgie: inclusivity. It's about everyone in society having the chance to be 00:29:18,1758 --> 00:29:21,1761  Georgie: healed. Because movement is an incredible 00:29:21,1761 --> 00:29:27,1767  Georgie: medicine. Movement is not only a brilliant preventative medicine, it's a brilliant curative 00:29:27,1767 --> 00:29:32,1772  Georgie: medicine. And chief medical officers say that if it was an actual medicine, it'd be a wonder 00:29:33,1773 --> 00:29:46,1786  Georgie: drug. So in terms of healing and healing ourselves and activating that healing within ourselves, which is very a big thing in the Bible about healing, we actually can do that through 00:29:46,1786 --> 00:29:47,1787  Georgie: movement. 00:29:47,1787 --> 00:29:51,1791  Iyas: Yeah. One of the things I love most about that story is actually essentially it boils it down to the 00:29:51,1791 --> 00:30:08,1808  Iyas: humanity. These are humans in the gym who may have different faiths but probably seem to recognize more the overlap between the faiths than the differences between them and focus far more on that overlap, which is an incredibly human 00:30:08,1808 --> 00:30:13,1813  Iyas: thing. I'm wondering when you first set it up, you were still 00:30:13,1813 --> 00:30:19,1819  Iyas: Christian. You then had a period where would you say you were a Buddhist or you were interested in 00:30:19,1819 --> 00:30:20,1820  Iyas: Buddhism? 00:30:20,1820 --> 00:30:24,1824  Georgie: I'd say I was interested in Buddhism and attending Buddhist meditation once a week. 00:30:25,1825 --> 00:30:36,1836  Iyas: Because I'm just wondering in my mind, looking at that and looking at also the fact your father was agnostic but very much bought into the way of the same way of doing things. 00:30:36,1836 --> 00:30:39,1839  Iyas: And we talked earlier a couple of minutes ago about that commonality. 00:30:39,1839 -->

00:30:51,1851  Iyas: That actually the reality is, if people were to look at it, there's so much more in common between Islam and Christianity than there is different between all of the Abrahamic faiths and in terms of a moral code, between pretty much all faiths. 00:30:51,1851 --> 00:30:55,1855  Iyas: Actually, we all say killing is not a good thing. 00:30:56,1856 --> 00:31:05,1865  Iyas: We all say that stealing stuff from your neighbor is not on that moral lens is relatively consistent in reality. 00:31:05,1865 --> 00:31:18,1878  Iyas: Of course, if you're a theologian, you'll find that you'll find the differences at the edges and you'll find some slight differences in motivation, but the lenses are very similar, even if you're a person of values but not faith like your father was. 00:31:20,1880 --> 00:31:27,1887  Iyas: I'm wondering if I look at the company, in many ways it's a moral base, would you say? 00:31:27,1887 --> 00:31:29,1889  Iyas: Is it a moral base that transcends faith? 00:31:31,1891 --> 00:31:41,1901  Iyas: It's guided by that moral basis which for you has come through Christianity, but for someone else they may get to the same place, having come from an entirely different basis. 00:31:41,1901 --> 00:31:46,1906  Georgie: Well, one of the symbols we use in the company is the heart. 00:31:46,1906 --> 00:31:52,1912  Georgie: So we have a green heart, which we have gym equipment that generates power. 00:31:53,1913 --> 00:32:02,1922  Georgie: And this is a unique innovation that we've created, which is pretty much the only one on the planet. 00:32:02,1922 --> 00:32:10,1930  Georgie: And we generate power and we can charge phones and we can put the power back into our own storage system and into the grid. 00:32:10,1930 --> 00:32:14,1934  Georgie: But within our equipment, we've got electronics. 00:32:14,1934 --> 00:32:17,1937  Georgie: And the electronics we've called the little green heart. 00:32:17,1937 --> 00:32:19,1939  Georgie: And the big green heart. 00:32:19,1939 --> 00:32:30,1950  Georgie: And Teaser Activate has got a green heart as well, that Teaser Activate is the activation side of the business that sponsors athletes and works with public health to deliver movement medicine. 00:32:30,1950 --> 00:32:35,1955  Georgie: So really, the key sort of theme is the heart. 00:32:35,1955 --> 00:32:47,1967  Georgie: And it's about not only a healthy heart in terms of not having heart disease like my dad had, but it's also about community, brothers and sisters, friendship. 00:32:47,1967 --> 00:32:54,1974  Georgie: Friendship, the brethren is a big thing both in Christianity and Islamic faith. 00:32:54,1974 --> 00:32:59,1979  Georgie: Say friendship, community, inclusivity. 00:33:01,1981 --> 00:33:04,1984  Georgie: We train up activators, one of them part of teacher activator. 00:33:04,1984 --> 00:33:06,1986  Georgie: We train up local people to become activators. 00:33:06,1986 --> 00:33:10,1990  Georgie: It's almost like becoming a kind of encourager. 00:33:10,1990 --> 00:33:18,1998  Georgie: And one of our activators, this guy called Cool Deep and he's from a completely different place, but he's in a wheelchair. 00:33:18,1998 --> 00:33:22,2002  Georgie: So he's really helped us ensure that our equipment is inclusive. 00:33:26,2006 --> 00:33:27,2007  Georgie: It's really about the heart. 00:33:27,2007 --> 00:33:30,2010  Georgie: The heart is the key sort of theme. 00:33:30,2010 --> 00:33:39,2019  Georgie: And that good heart that has the heart for the wider community, but also being equal and fair. 00:33:39,2019 --> 00:33:42,2022  Georgie: And we'd like to do more charity. 00:33:42,2022 --> 00:33:59,2039  Georgie: We already support tree planting, so we've planted quite a few thousand trees in hospital grounds, in NHS hospital grounds, and now we're working in Kenya to plant trees there, which is helping communities get out of poverty. 00:33:59,2039 --> 00:34:18,2058  Georgie: So that's an area we'd like this to expand into, because obviously, the Christian heart and the Islamic faith is a lot about charity and agape love being about charitable love and the type of love where you don't expect anything back. 00:34:18,2058 --> 00:34:19,2059  Georgie: It's not conditional. 00:34:19,2059 --> 00:34:26,2066  Georgie: So that's really where we'd love it to go, in that you could be maybe downloading a class. 00:34:27,2067 --> 00:34:36,2076  Georgie: We already have classes on our website, Tgohenactivate.com, and as part of that, you download a class, you'd be planting trees as well. 00:34:36,2076 --> 00:34:38,2078  Georgie: But this is something we want to develop. 00:34:39,2079 --> 00:34:49,2089  Iyas: And it's interesting one thing, by the way, you would talk about activators, and it's interesting the Arabic for activator is a facilitator, someone who makes things happen and brings them around. 00:34:49,2089 --> 00:34:53,2093  Iyas: So I run a charity for Palestinian children and all of the facilitators. 00:34:53,2093 --> 00:34:59,2099  Iyas: It took me a while to get around why I was constantly being told these are activators, all the facilitators locally. 00:35:00,2100 --> 00:35:03,2103  Iyas: And then I translated it into the Arabic and I was like, okay, yeah, of course it is. 00:35:03,2103 --> 00:35:04,2104  Iyas: They're an activator. 00:35:06,2106 --> 00:35:09,2109  Iyas: Again, there's a parallel concept in there. 00:35:09,2109 --> 00:35:16,2116  Iyas: But I'm intrigued, Georgia, because one of the things that has happened also is you've attended two cops, you've been invited to two cops. 00:35:16,2116 --> 00:35:24,2124  Iyas: If one were to look at the company from the outside, you'd look at them and say, this is all about health, and it's a fantastic thing, it's about humanity. 00:35:24,2124 --> 00:35:26,2126  Iyas: What was the trigger to go to Cop? 00:35:26,2126 --> 00:35:28,2128  Iyas: Why was that a thing? 00:35:29,2129 --> 00:35:33,2133  Georgie: We were just as

sort of bewildered for a while, I certainly. 00:35:33,2133 --> 00:35:38,2138  Georgie: But obviously we had created this gym equipment that generates power. 00:35:38,2138 --> 00:35:47,2147  Georgie: And so Cop 21 in Paris, the pivotal global climate change conference where governments signed up to Target. 00:35:47,2147 --> 00:36:03,2163  Georgie: We were actually invited there by an NGO called Shamingo, run by a lady called Katherine Battilia to showcase our democrat that generates power because she's got a lot of pioneers all over the world that have got amazing innovations. 00:36:03,2163 --> 00:36:08,2168  Georgie: She's got a vision about a new world and we're part of her vision. 00:36:08,2168 --> 00:36:09,2169  Georgie: That's brilliant. 00:36:09,2169 --> 00:36:28,2188  Georgie: And then the follow up event was in Marrakesh Cop 22 and we were commissioned by the UN for an energy generating outdoor gym and it was really there and that was when Trump had just come into power and he was pulling out and of the agreement and everything like that. 00:36:28,2188 --> 00:36:48,2208  Georgie: And I was just reflecting out in Marrakesh which was an amazing place to reflect and I just felt like people power not just what we can generate on our equipment but people power generally and what we can do is the key ingredient in the way that we're going to meet government halfway. 00:36:48,2208 --> 00:36:53,2213  Georgie: So we're living in the anthropocene, the era of time. 00:36:53,2213 --> 00:36:59,2219  Georgie: That means that we're the most powerful force on the planet. 00:36:59,2219 --> 00:37:01,2221  Georgie: People are the most powerful force on the planet. 00:37:01,2221 --> 00:37:06,2226  Georgie: So the idea of people power isn't such a crazy idea. 00:37:07,2227 --> 00:37:21,2241  Georgie: And as I said, it's not just generating power equipment, it's also the lifestyle, what we eat, it's how we fuel our houses, our cars and generally what we consume. 00:37:22,2242 --> 00:37:30,2250  Georgie: On the back of that it sort of gave me the epiphany that that was the reason why we were there. 00:37:30,2250 --> 00:37:32,2252  Georgie: It's a symbol. 00:37:32,2252 --> 00:37:36,2256  Georgie: It's a symbol of people power and turning our energy to good. 00:37:36,2256 --> 00:37:43,2263  Iyas: Was that a backflip epiphany as well or was that like the church when you do. 00:37:47,2267 --> 00:37:58,2278  Georgie: Well, I was going to say actually then after that event we got asked if we wanted to sponsor the United Nations 50th birthday in Vienna. 00:37:59,2279 --> 00:38:03,2283  Georgie: So that was before that I had that touch epiphany. 00:38:04,2284 --> 00:38:05,2285  Georgie: We were a sponsor. 00:38:05,2285 --> 00:38:14,2294  Georgie: So I went out there and listened to lots of director generals about what their vision was for the future and a lot of it was about smart cities and the internet of things. 00:38:14,2294 --> 00:38:22,2302  Georgie: And then I went then after that I felt like I needed to get back, go to church after that. 00:38:22,2302 --> 00:38:33,2313  Georgie: And then that time where I was in church, at the end of the service somebody came up to me and said and spoke to me in Arabic in a Christian church. 00:38:33,2313 --> 00:38:35,2315  Georgie: And I said what does that mean? 00:38:35,2315 --> 00:38:37,2317  Georgie: And she said, God's love. 00:38:37,2317 --> 00:38:49,2329  Georgie: So that was quite interesting that my return to Christianity was sort of kind of like top and tailed with kind of Arabic. 00:38:50,2330 --> 00:38:52,2332  Georgie: It just to me just shows there's. 00:38:52,2332 --> 00:38:54,2334  Iyas: A big picture and love again. 00:38:54,2334 --> 00:38:56,2336  Iyas: It's back to back to love. 00:38:57,2337 --> 00:39:00,2340  Iyas: Georgie, it's been a heck of a journey for you along the way, right? 00:39:00,2340 --> 00:39:03,2343  Iyas: You're running a company now that is much bigger, as you say. 00:39:03,2343 --> 00:39:07,2347  Iyas: It's rolled out these over 2000 gyms globally. 00:39:07,2347 --> 00:39:09,2349  Iyas: You've got a couple of different parts of it. 00:39:09,2349 --> 00:39:20,2360  Iyas: How is your own journey as an MD or CEO running it from the early days of taking the opportunity when it presented itself through to where it is now? 00:39:20,2360 --> 00:39:23,2363  Iyas: How do you think you as an individual have grown through that? 00:39:23,2363 --> 00:39:26,2366  Iyas: What have been the key things for you along the way? 00:39:26,2366 --> 00:39:40,2380  Georgie: I think I had to be very feisty and sometimes that wasn't always great for everyone else because they might think, oh, she's just stubborn, or whatever. 00:39:40,2380 --> 00:39:49,2389  Georgie: And then as I've evolved, I've learned to collaborate and work with people and delegate. 00:39:49,2389 --> 00:40:05,2405  Georgie: Because at the beginning, I think a good strength was that I was able to sort of roll up my sleeves and sort of be the receptionist, unload the container, go and do a sales pitch, design the equipment, then do the website and then create the brochure myself. 00:40:05,2405 --> 00:40:08,2408  Georgie: I could do it all, obviously. 00:40:08,2408 --> 00:40:28,2428  Georgie: I had massive help from input from Matt and my father and my stepmother as well, and then subsequently employees that have been the backbone of the company, like, for example, Cassie, who's our operations manager, and Esther, who's marketing manager. 00:40:28,2428 --> 00:40:43,2443  Georgie: And it's women like them who have been absolutely brilliant to be able to then progress, because what that's meant is that then I can focus on the innovation and development and moving it forward. 00:40:43,2443 --> 00:40:47,2447  Georgie: But the trouble with that is that you're always like a disruptor as well. 00:40:47,2447 --> 00:41:01,2461  Georgie: And so we get things embedded, we get things settled, and

then another innovation will come in, but without that would fall behind and we need to keep up. 00:41:01,2461 --> 00:41:05,2465  Georgie: And that's what makes us different and that's what makes us stand out. 00:41:06,2466 --> 00:41:08,2468  Georgie: There's often been tension. 00:41:08,2468 --> 00:41:12,2472  Georgie: There's often been kind of tension, I think is a good word. 00:41:14,2474 --> 00:41:41,2501  Georgie: But we have worked together as a team to keep going, keep delivering work through the challenges of bringing in innovative products, and we have generating power and then creating gyms that are smart and having dashboards and having all sorts of features to our product just adds to the workload that we've got to set up a gym. 00:41:41,2501 --> 00:41:45,2505  Georgie: And we do have some more simple range. 00:41:45,2505 --> 00:41:56,2516  Georgie: I've just recently designed a range with the Calisthenics community and that's much more simple, which is really great because it really complements some of our more sort of like, complicated stuff. 00:41:56,2516 --> 00:42:03,2523  Georgie: So it just creates a really good balance, but it's also really brilliant for your fitness. 00:42:03,2523 --> 00:42:12,2532  Georgie: And we've kind of got the perfect spec because we work with people that know exactly what the right spec should be. 00:42:12,2532 --> 00:42:20,2540  Georgie: Their event organizers, they're the top athletes, but whilst keeping our standards, our inclusivity and the eye on the beginner as well. 00:42:20,2540 --> 00:42:39,2559  Georgie: So, yeah, I'd say my journey has gone from very much having to do a lot of it myself, although with help from people around me as a team grew, to then having some really good people and going more on the development side. 00:42:39,2559 --> 00:43:04,2584  Georgie: But then having to not run too far ahead because then it would affect everybody and it would put too much stress and strain on the business and very much like the way that we run the business now, it's very much power of partnership collaborations, collaborations with athletes, partnerships with our overseas partners. 00:43:05,2585 --> 00:43:08,2588  Georgie: We have two main factories we work with in the UK. 00:43:08,2588 --> 00:43:11,2591  Georgie: We don't own the factories but we have a really close relationship. 00:43:12,2592 --> 00:43:14,2594  Georgie: So it's partnership really. 00:43:14,2594 --> 00:43:25,2605  Georgie: It's a power partnership and it's as much having confidence and humility as well because obviously we need each other. 00:43:25,2605 --> 00:43:39,2619  Iyas: It's a very common journey for a founder MD to go from the phase obviously of we do everything to actually that is no longer the right answer because it stops us from scaling and achieving the power of the vision that we have in our minds. 00:43:39,2619 --> 00:43:43,2623  Iyas: But then some things are very easy to let go of because we never like doing them anyway. 00:43:43,2623 --> 00:43:51,2631  Iyas: And some things frankly are quite hard because we really enjoy them but we probably shouldn't be doing them anymore and finding that sweet spot. 00:43:51,2631 --> 00:44:06,2646  Iyas: But the other aspect I think which is interesting that you touched on there is by definition most entrepreneurial minds are forever innovating and I shudder to think of how that must get multiplied when you've actually also been trained in product design and innovation. 00:44:06,2646 --> 00:44:11,2651  Iyas: It's like the natural mentality and you've been trained to do it too. 00:44:11,2651 --> 00:44:14,2654  Iyas: And the nuclear fission that happens when those get together. 00:44:15,2655 --> 00:44:19,2659  Iyas: But that on the one hand is great because it keeps us moving things forward. 00:44:19,2659 --> 00:44:33,2673  Iyas: The flip side of it is, and I've seen this a lot and have been guilty of it, is the amount of things that we start and because where we lead the company, people kind of follow us because we carry megaphones by definition and actually I've changed my mind. 00:44:33,2673 --> 00:44:34,2674  Iyas: Next week I'm going to do something else. 00:44:34,2674 --> 00:44:39,2679  Iyas: Oh actually this looks like a really better thing than the one thing that I started a fortnight ago. 00:44:39,2679 --> 00:44:51,2691  Iyas: How do you control that tendency in terms of finding the balance between this is a real innovation we need to get ahead of and actually this is a great idea that I've had and next week I might think that was a really crappy idea. 00:44:52,2692 --> 00:44:54,2694  Iyas: How do you manage that? 00:44:54,2694 --> 00:44:56,2696  Iyas: Or indeed does that happen for you? 00:44:56,2696 --> 00:45:01,2701  Georgie: Most of the time we sort of follow through with ideas so they do happen. 00:45:02,2702 --> 00:45:22,2722  Georgie: Like the equipment does get created and goes in the ground and we created during COVID new screens for our gyms that have free classes and all the content for those screens we've had three versions of our app, we've had four different versions of our Energy gym equipment and Power. 00:45:22,2722 --> 00:45:23,2723  Georgie: Now we call power. 00:45:23,2723 --> 00:45:24,2724  Georgie: Smart range. 00:45:24,2724 --> 00:45:31,2731  Georgie: So what happens is we do do them, we just have to keep iterating to get it, to improve it. 00:45:31,2731 --> 00:45:55,2755  Georgie: And sometimes it's like how many times we spent a lot of money on development and R and D, but I think ultimately people then appreciate that because we never stop trying to improve the product and make it better. 00:45:55,2755 --> 00:46:02,2762  Georgie: But I don't know why, but I do have this tendency to want to keep adding value to the product. 00:46:04,2764 --> 00:46:07,2767  Iyas: Which is not a bad thing for me. 00:46:07,2767 --> 00:46:08,2768  Iyas: That's the center of it. 00:46:08,2768 -->

00:46:20,2780  Iyas: Because if we're if we're constantly if the mindset comes from a place of how am I creating more value for the people who are using this, then that's clearly going to be the right journey to be on. 00:46:20,2780 --> 00:46:31,2791  Iyas: I'm glad that I'm not saying it as some ogre, I'm just saying that's my perspective, I've been wrong about a thousand things, but that's certainly a feeling I have. 00:46:31,2791 --> 00:46:33,2793  Iyas: Georgia, where does it go over the next little while? 00:46:33,2793 --> 00:46:34,2794  Georgie: Yeah. So where does it 00:46:34,2794 --> 00:46:39,2799  Georgie: go? Ideally by 2030, where would you like 00:46:39,2799 --> 00:46:58,2818  Georgie: go? Yeah, the ideal situation by 2030 we have a huge community that we're really engaging with and they represent our ethos, our brands, they're people of 00:46:58,2818 --> 00:47:00,2820  Georgie: power. And I'm not talking about rich 00:47:00,2820 --> 00:47:29,2849  Georgie: people. I'm talking about people who of every background and different ages and different ethnicities and men and women that are taking responsibility for their lives, getting healthy, using the power of movement to get healthy, connecting with one another, ideally through one of our gyms and beyond and the parks and connecting with nature and are a real sort of force for 00:47:29,2849 --> 00:47:37,2857  Georgie: good. So we're really looking at our activation side and how we grow that and how we 00:47:37,2857 --> 00:47:49,2869  Georgie: create. We're creating bigger and better gyms now, so we're putting gyms that have your whole sort of cycle from inactive to intermediate to active to then elite 00:47:50,2870 --> 00:47:55,2875  Georgie: athlete. So we're putting in bigger, better 00:47:55,2875 --> 00:47:59,2879  Georgie: gyms. A lot of them have the energy features 00:47:59,2879 --> 00:48:01,2881  Georgie: on. We find that there's a real appetite for 00:48:01,2881 --> 00:48:17,2897  Georgie: that. And we've actually at Formula E recently, last year we put in a gym and we had our energy gyms that generate power and we were converting the energy to 00:48:17,2897 --> 00:48:30,2910  Georgie: trees. So we hopefully develop more of that where we're putting some of the power back into the grid, selling it to the grid and planting trees because for the same price as Kilowatts, we can probably plant two 00:48:30,2910 --> 00:49:00,2940  Georgie: trees. So that'd be really positive, but also probably work with more brands, more sponsors to hopefully raise more money for charity using our screens and just create a really good, really good hub for people to join for free, but there'll be paid for elements, downloads and that sort of thing that then helped go towards 00:49:00,2940 --> 00:49:08,2948  Georgie: charity. That's ideally what we want to create and really get people excited about their 00:49:08,2948 --> 00:49:22,2962  Georgie: potential. Because ultimately, if going to a TGO gym can help unlock your potential not only for your life, but for your community, for your planet, that's the end 00:49:22,2962 --> 00:49:31,2971  Georgie: game. That we have millions of people living their best life and being an amazing force for good on planet 00:49:31,2971 --> 00:49:32,2972  Georgie: Earth. 00:49:32,2972 --> 00:49:33,2973  Iyas: Yeah, no, and I love that. 00:49:33,2973 --> 00:49:37,2977  Iyas: I mean, the two core concepts that come out of it are the community. 00:49:38,2978 --> 00:49:41,2981  Iyas: And so much of what you're talking about revolves around that community. 00:49:41,2981 --> 00:49:48,2988  Iyas: And again, that's a magnificently proper Christian concept of community, and Muslim one for that matter. 00:49:48,2988 --> 00:49:52,2992  Iyas: The community, the Oman Islam, and that creating the potential for good. 00:49:53,2993 --> 00:50:03,3003  Iyas: And that's fascinating because you answered the question very much looking at those rather than anything that was saying, oh, and we want to be 4 billion by X and we want to be listed on the stock. 00:50:04,3004 --> 00:50:15,3015  Iyas: I'm sure a lot of that may happen along the way, but I love the fact that the core of what it's got to be is this massive community that is a power for good and rate beating out from what it does. 00:50:15,3015 --> 00:50:17,3017  Iyas: Georgia, I could go on forever on this. 00:50:18,3018 --> 00:50:19,3019  Iyas: It's a fascinating conversation. 00:50:20,3020 --> 00:50:32,3032  Iyas: Thank you so much for making the time to have it with me and share so much of it, including sort of the personal bits around your own motivations and drivers unsurprisingly. 00:50:32,3032 --> 00:50:38,3038  Iyas: It's a company that clearly has heart at the center of it and you can see that in so many ways, metaphorical and literal. 00:50:38,3038 --> 00:50:41,3041  Iyas: So good luck with it, good luck with the journey. 00:50:41,3041 --> 00:50:42,3042  Iyas: Really enjoyed the conversation. 00:50:43,3043 --> 00:50:45,3045  Iyas: Where can people find you if they want to find you? 00:50:45,3045 --> 00:50:46,3046  Georgie: Thank you very much as well. 00:50:46,3046 --> 00:50:47,3047  Georgie: I've really enjoyed it. 00:50:47,3047 --> 00:50:53,3053  Georgie: It's always really great to going to be asked these questions because then it makes you realize a lot more about yourself. 00:50:53,3053 --> 00:50:54,3054  Georgie: So thank you for that. 00:50:54,3054 --> 00:51:03,3063  Georgie: And yeah, if people want to find us, it's www.tgog.com. 00:51:03,3063 --> 00:51:06,3066  Georgie: That's the acronym for the Great Outdoor Gym Company. 00:51:07,3067 --> 00:51:11,3071  Georgie: Or you can just put the Great Outdoor Gym Company in Google and it will come up. 00:51:11,3071 --> 00:51:18,3078  Georgie: But yeah, thank you very much and now it's been a pleasure and a lovely thing to do as well to talk to you. 00:51:18,3078 --> 00:51:22,3082  Iyas: Likewise. Fantastic. And I'll send you the fee for the therapist chair on 00:51:23,3083 --> 00:51:24,3084  Iyas: Provoking. Some thinking, some internal 00:51:24,3084 --> 00:51:25,3085  Iyas: thinking. 00:51:28,3088 --> 00:51:30,3090  Georgie: You never have enough therapy, never. 00:51:32,3092 --> 00:51:34,3094  Iyas: Even in the UK. 00:51:34,3094 --> 00:51:35,3095  Iyas: Thank you very much, Georgie. 00:51:35,3095 --> 00:51:36,3096  Iyas: Really enjoyed it. 00:51:36,3096 --> 00:51:37,3097  Georgie: Brilliant. Thank 00:51:37,3097 --> 00:51:37,3097  Georgie: you. I take 00:51:38,3098 --> 00:51:38,3098  Georgie: care.