What if the key to a richer more fulfilling career is not to think bigger, but smaller?

This is the prevailing spirit of Paul Jarvis’ new book Company of One, which advocates for the wisdom of staying small in a world that’s obsessed with exponential growth.

Paul is a writer, designer, and educator, who writes a wonderful weekly newsletter (The Sunday Dispatches) and makes a wide range of successful products — from online courses to software to books. And he does it all as a sole proprietor living on a remote island off the coast of Vancouver.

In this conversation, we take a deep dive into debunking the “more is better” mindset and examining the benefits of deliberately staying small. We talk about how to grow your business using meaningful metrics rather than pie-in-the-sky goals, the calming benefits of defining enough and setting “upper bounds,” and why staying small preserves freedom and gives you more flexibility to say NO.

Key takeaways from our conversation:

  • What “vanity metrics” are, and why they feed our egos
  • How pie-in-the-sky goals set us up for disappointment even when we have good outcomes
  • Why it’s wise to define what “enough” looks like for your project in advance
  • How setting “upper bounds” can lower your stress and make your work feel more rewarding
  • Why adopting an exponential growth mindset hampers your ability to say “no”

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RESET is a new online course presented by Hurry Slowly. Led by host Jocelyn K. Glei, RESET is a 4-week program that shows you how to work in a way that’s intentional, energizing, and inspiring. Debunking the more, faster, better mindset that drives us into burnout, RESET advocates for a heart-centered approach to productivity that’s nurturing and powerful. For a sneak preview of the course content, visit reset-course.com.

Favorite Quotes

“If things constantly need to be growing, I need to therefore be saying yes to as many opportunities as possible. I need to be saying yes to basically everything. I need to forsake my boundaries in the hopes that the ends justify the means.”

“If we start to think about enough, and the way that we frame how much is enough: How will I know when I’ve reached it? And what will change when I do? Then we can start to see does more here serve my ego? Does more here serve my existing customers? Is more here better?”

“If we don’t set boundaries other people are going to set them for us, and we’re just going to have to hopefully be happy with where that line in the sand is drawn. Whereas if we set boundaries, yes, it can be scary, but then it just gives other people an operating manual for how to move forward in dealing with us.”


A shortlist of the ideas & resources that come up in our conversation:

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