ADS

ABOUT THIS PODCAST

Secrets of successful copywriters
English
United Kingdom
90 episodes
since May, 2015

LATEST EPISODE

Why conversations make more money than pitches. Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.   Tune in to learn: What conversational copywriting is The super easy way to know if you’ve written it or missed the mark How our brain responds to different sales messages Uncovering the language of our readers How to persuade clients that it’s the right tone for their brand Hot Copy #E88: The craft and science of conversational copywriting with @nickusborne #copywriting…Click To Tweet Listen to the podcast below: Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Greg from Portland for a 5-star review. Share the meme: About Nick Who is Nick Usborne? Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”. Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.” Connect with Nick Conversational Copywriting website Nick on LinkedIn Nick on Twitter The Coffee Detective Useful Links: Conversational copywriting resources for listeners Conversational Intelligence – Judith E. Glaser   The post E88: The science of conversational copywriting with Nick Usborne appeared first on A copywriting podcast for copywriters.
ADS
Disclaimer: The podcast and artwork embedded on this page are from Kate Toon & Belinda Weaver, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

CLAIM THIS PODCAST

Why to claim podcasts?

If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes podcast pages. It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
Manually refresh the RSS feed to sync up
Get a verified badge (
Claimed
) alongside with your podcast name on Listen Notes
Post classified ads for sponsorship, guests, co-hosts, cross-promotion...
Coming soon:
Self-service promotion on Listen Notes
Use speech-to-text techniques to transcribe your show and edit transcripts
Improve the presence of your podcasts, e.g., self served podcaster interview...
Respond to listener comments on Listen Notes
Track your podcast stats on Listen Notes, e.g., listens, page views...
Manage episodes

EDIT

Thank you for helping to keep the podcast database up to date.
ADS

RECOMMENDATIONS

ADS