Full Transcript for She Left Nursing to Build Her Own Wellness & Mentorship Brands: Cass UK

someone that could understand her journey, her story, and be able to help her out. 00:04:27.040 --> 00:04:36.639 And at that moment, I realized, you know what, this is why I do this, this is why I literally support women to be able to get in, get away from the 9 to 5, which they're not happy. 00:04:36.639 --> 00:04:40.240 9 to 5, it's okay, and nothing, anything is wrong with that. 00:04:40.240 --> 00:04:49.759 But there are people that are stuck in the 9 to 5 and they think we've got more purpose to do something, but they don't know understand how to be able to do it, so that's where I come in and be able to support them. 00:04:49.759 --> 00:04:57.439 And a lot of information out there, a lot of business coaches out there does not understand these small business people. 00:04:57.439 --> 00:05:03.040 They most of them are coached to like you know what they'll talk big about the big business going in there as well. 00:05:03.040 --> 00:05:10.720 They don't understand the person behind the business, they don't understand the story behind the business, and this is where I come in with my mentorship the person, the people. 00:05:10.720 --> 00:05:12.639 Why do they want to do what they want to do? 00:05:12.639 --> 00:05:15.519 And this is what this is what makes me proud of what I do. 00:05:15.519 --> 00:05:16.480 That's what it says. 00:05:16.720 --> 00:05:23.439 I like that that you're focusing on quote unquote the little guy and helping them fulfill their big dreams. 00:05:23.439 --> 00:05:24.000 Yes. 00:05:24.000 --> 00:05:25.600 So let's go back to the beginning. 00:05:25.600 --> 00:05:28.720 I know you're a nurse and had experience in corporate medicine. 00:05:28.720 --> 00:05:32.720 What was the catalyst for leaving and forging ahead on your own? 00:05:33.040 --> 00:05:34.079 Oh, it was one thing. 00:05:34.079 --> 00:05:36.399 I almost died two years ago during childbirth. 00:05:36.399 --> 00:05:37.680 I almost lost my life. 00:05:37.680 --> 00:05:38.319 Yes. 00:05:38.319 --> 00:05:40.959 That's that's the that was the catalyst. 00:05:40.959 --> 00:05:41.439 That's it. 00:05:41.439 --> 00:05:41.920 Right. 00:05:41.920 --> 00:05:47.439 I had all of these dreams of what I wanted to do, but again, you have the job security parts, all right. 00:05:47.439 --> 00:05:49.279 They're like, we should leave this. 00:05:49.279 --> 00:05:50.480 How can you be able to pay your bills? 00:05:50.480 --> 00:05:52.000 How can you are you sure this is not gonna work? 00:05:52.000 --> 00:06:01.839 All of these like little um voices in your head that tries to pull you back, and you know, so I had all of that, but then I had my baby two months two years ago. 00:06:01.839 --> 00:06:04.319 He's gonna be two years on the 16th of this month. 00:06:04.319 --> 00:06:06.240 That's actually like 15 days away. 00:06:06.240 --> 00:06:07.120 Yeah. 00:06:07.120 --> 00:06:18.800 So uh at that point, I realized like how short life is, and how like that's why they say the the um most isn't the most expensive place is the cemetery. 00:06:18.800 --> 00:06:21.120 And I don't know if I say that, I don't know how they say that. 00:06:21.120 --> 00:06:23.279 I don't know how they say that, but something like that. 00:06:23.279 --> 00:06:28.879 But it just explains like a lot of people have their dreams and they die with it, and the dream dies with them. 00:06:28.879 --> 00:06:31.759 And at that point, I was like, you know what, I'm just gonna go all in. 00:06:31.759 --> 00:06:33.360 If it works out, it works out. 00:06:33.360 --> 00:06:36.160 If it doesn't, I've got my certificate and I go back to work. 00:06:36.160 --> 00:06:38.000 And I've never regretted doing that. 00:06:38.000 --> 00:06:47.759 And recently we just got funded as well, which is part of like if I didn't live and go full-time into pursuing my dream, my business, I wouldn't be able to reach to that phase. 00:06:47.759 --> 00:06:50.959 So the catalyst was what happened to me two years ago. 00:06:51.199 --> 00:06:53.040 Wow, that's a big story. 00:06:53.040 --> 00:07:01.439 Your "if this doesn't work, I can go back to work, I can go back to my nine to five." That is really solid advice. 00:07:01.439 --> 00:07:04.319 It helps take the fear out of it. 00:07:04.319 --> 00:07:06.879 Have you noticed that with women when you tell them that? 00:07:07.120 --> 00:07:07.920 Yes, yes. 00:07:07.920 --> 00:07:14.240 I've always told them like if you think if it doesn't work, you can always go back to your nine to five, but you better try. 00:07:14.240 --> 00:07:17.680 It's always better take the chance than you don't take the chance. 00:07:17.680 --> 00:07:23.600 You have more chance of winning if you take the if you take the step than saying, you know, I'm not gonna do it. 00:07:23.600 --> 00:07:24.639 I'm not gonna do it. 00:07:24.639 --> 00:07:26.639 You're not gonna give yourself a chance. 00:07:26.639 --> 00:07:28.800 You're not gonna have the chance to win if you don't try. 00:07:29.040 --> 00:07:29.759 So I'm curious. 00:07:29.759 --> 00:07:35.120 I was looking over at your Tolicious website, and I think your prices are extremely reasonable. 00:07:35.120 --> 00:07:37.199 Do you ship only in the UK? 00:07:37.199 --> 00:07:41.600 Only listeners in the UK can shop from you, or is it global shipping? 00:07:41.839 --> 00:07:42.560 It's global shipping. 00:07:42.560 --> 00:07:43.519 We'll ship products. 00:07:43.519 --> 00:07:47.279 Um even uh up to Japan, Australia. 00:07:47.279 --> 00:07:49.600 So it's a global shipping again. 00:07:49.600 --> 00:07:52.639 Like with our products as well, we are developing uh a box. 00:07:52.639 --> 00:07:58.079 I'm just saying this here for the first time, a selfish box that's gonna be the signature products for Tolicius. 00:07:58.079 --> 00:08:06.399 But we're trying to yeah, but what we're trying to do is again, our tagline that says self-care is not selfish, it's survival. 00:08:06.399 --> 00:08:14.240 The last one of it's survival

means like even in your survival era, your survival mode, you can still be able to take care of yourself. 00:08:14.240 --> 00:08:24.399 So we hope that we can be able to continue with this and not have our prices so hijacked that people cannot be able to afford to buy our products even when they are in the survival mode. 00:08:24.639 --> 00:08:26.160 That is so true. 00:08:26.160 --> 00:08:32.159 I am a special needs mom, and we've had some really hard years. 00:08:32.159 --> 00:08:33.600 We're doing really well right now. 00:08:33.600 --> 00:08:41.279 But when my son was younger, we had some really hard times, and there is a truth to survival mode. 00:08:41.279 --> 00:08:44.000 Have you ever been in survival mode yourself? 00:08:44.000 --> 00:08:45.360 Oh, yeah, 100%. 00:08:45.759 --> 00:08:47.039 Yeah, 100%. 00:08:47.039 --> 00:08:54.480 And I think this is what uh makes me who I am today, and like I'm able to understand people, understand situations and things. 00:08:54.480 --> 00:08:56.399 And I speak about this all the time. 00:08:56.399 --> 00:08:59.039 I didn't grow up in like in a I'm not a nipple baby. 00:08:59.039 --> 00:09:01.120 That's how they said I'm not a nipple baby. 00:09:01.120 --> 00:09:02.639 Everyone thinks, who is this girl? 00:09:02.639 --> 00:09:04.879 She's started a business, I'm not a nipple baby. 00:09:04.879 --> 00:09:14.480 I had to grind a house to straw, and the money that I used to start Tolicious was my money that I basically saved from doing my nursing job, and I started the business with it. 00:09:14.480 --> 00:09:20.080 And I've had a business running now for more than four years before I got investors on there. 00:09:20.080 --> 00:09:34.559 So survival is something I understand very well, and but the thing is like about mindset, no matter where you are, no matter what stage you are in your life, if you say I'm gonna pull myself out of that, and you have that mindset to change, things can happen for you. 00:09:34.559 --> 00:09:37.600 So once you change the mindset, everything rolls with it. 00:09:37.600 --> 00:09:38.480 That's what it is. 00:09:38.799 --> 00:09:40.320 That is so true. 00:09:40.320 --> 00:09:43.840 What's in our head can really make or break us. 00:09:43.840 --> 00:09:47.039 Is there any little mantra that you use to help yourself? 00:09:47.279 --> 00:09:48.960 Um, no one is gonna do it for me. 00:09:48.960 --> 00:09:50.159 I gotta do it. 00:09:50.159 --> 00:09:51.039 That's what it is. 00:09:51.039 --> 00:10:00.480 No one is coming to save me because um I've seen people where I've seen a situation where people um believe like the world owes us something. 00:10:00.480 --> 00:10:09.919 And once you start to think like this, everything, you're gonna think like everything is against you because that's that's how what it is. 00:10:09.919 --> 00:10:12.879 This person owes me something, therefore they haven't given it to me. 00:10:12.879 --> 00:10:15.519 Therefore, I'm gonna sit and relax until they

come and pay me. 00:10:15.519 --> 00:10:22.960 That you're not gonna be able to push yourself to go after what you you want or what you desire because you think someone is gonna bring it to you. 00:10:22.960 --> 00:10:27.919 So as long as I started understanding that no one owes me anything, I have to get up and do it myself. 00:10:27.919 --> 00:10:29.039 Everything changed. 00:10:29.039 --> 00:10:30.159 That's what it is. 00:10:30.399 --> 00:10:39.759 So you have your wellness company, Tolicious, which will be linked in the show notes, and your mentorship program, which will also be linked in the show notes. 00:10:39.759 --> 00:10:40.799 Which one came first? 00:10:41.039 --> 00:10:42.639 Uh, Tolicious came first. 00:10:42.639 --> 00:10:49.840 Tolicious is the is the um is the champion for everything that I'm doing again with my mentorship. 00:10:50.080 --> 00:10:52.799 And then what made you decide to start a mentorship program? 00:10:53.120 --> 00:11:01.120 One of the things I realized as well with uh wellness is like it we come at it at a holistic approach. 00:11:01.120 --> 00:11:10.480 And I started realizing as well that most of the women that we talk about wellness and you know doing this, yeah, they are stuck in a job they're not happy in. 00:11:10.480 --> 00:11:18.720 They're not happy in that job, or they are stuck in a relationship or marriage they're not happy in, and this basically affects the whole thing. 00:11:18.720 --> 00:11:20.000 But how can we change that? 00:11:20.000 --> 00:11:24.559 I'm gonna mentor you and I'm gonna show you how to be able to be financially free. 00:11:24.559 --> 00:11:29.519 And once you're financially free, you can be able to afford to take care of yourself better. 00:11:29.519 --> 00:11:33.759 You can be able to afford to leave that job that you're not happy in and put yourself first. 00:11:33.759 --> 00:11:39.679 You can be able to afford to say, you know what, I don't have to stay in this relationship because I have my own money. 00:11:39.679 --> 00:11:41.039 I can be able to leave. 00:11:41.039 --> 00:11:45.440 So this is this is a whole um you know, holistic part of it, and that's what it is. 00:11:45.440 --> 00:11:50.399 It's also about money wellness, it's also about money wellness, and that's the angle it's coming from. 00:11:50.639 --> 00:11:56.639 Without sharing names, do you have a story of a woman that you've been able to help that really impacted you as well? 00:11:56.639 --> 00:11:58.080 That really impacted me. 00:11:58.799 --> 00:12:03.440 You know, every every woman I meet every day, um, the share the story. 00:12:03.440 --> 00:12:13.440 Uh I work with women, I feel like you know what, they have something that is also powering them and pushing them to be able to do what they want to do. 00:12:13.440 --> 00:12:14.240 Your why. 00:12:14.240 --> 00:12:15.840 That's what it is, your why. 00:12:15.840 --> 00:12:21.600 And I also feel like if I can get behind them and be able to help them, then we're gonna fly. 00:12:21.600 --> 00:12:26.879 So uh a good example is a lady, she's been um in a job as well for five years. 00:12:26.879 --> 00:12:30.159 She's not happy in this job, and she's been trying to get out of the job. 00:12:30.159 --> 00:12:39.600 She started her own business on the side as well, and she's not able to manage this business, and then she's passed it on to family to manage, and it's just been a whole thing going on as well. 00:12:39.600 --> 00:12:46.000 And then she she saw me at a networking event, and I was speaking on the stage, and afterwards she said, I would like you to mentor me. 00:12:46.000 --> 00:12:51.200 I was like, that was the first time actually someone has just said that word directly to me. 00:12:51.200 --> 00:12:52.480 I would like you to mentor me. 00:12:52.480 --> 00:12:57.840 I was like, Oh, me, wow, it's like yeah, I had everything, I had everything you're doing, and I want you to mentor me. 00:12:57.840 --> 00:13:00.879 And I was like, Okay, all right, that's fine. 00:13:00.879 --> 00:13:04.000 So we had an appointment, came over to the office, we had a chat. 00:13:04.000 --> 00:13:14.799 So at that point, I realized as well, she is trying to escape the 9 to 5 rat race, she's trying to build something for herself, but she doesn't have the blueprint, she doesn't have the roadmap, she wants help. 00:13:14.799 --> 00:13:25.039 And at this point, that's why it's like you know, again, this is what I this is why I do what I do to be able to help women get onto that next stage and be able to see clarity or in their vision. 00:13:25.039 --> 00:13:26.320 That's what it is. 00:13:26.559 --> 00:13:27.519 That's great. 00:13:27.519 --> 00:13:31.919 Do you have a favorite product over on Tolicious? 00:13:32.320 --> 00:13:33.440 Yeah, I do. 00:13:33.440 --> 00:13:40.240 I mean, it's like you have your kids and you don't want to say I've got a favorite, but yes, yes, I do. 00:13:40.240 --> 00:13:41.440 I love the gummies. 00:13:41.440 --> 00:13:42.559 The gummies is our favorite. 00:13:42.559 --> 00:13:57.600 The gummy has won us an award last year, and um, it just fits into your routine, and our customers love it, they love it, especially on TikTok shop where we go live streaming it every day almost every day now, and it just tastes like candy, but it's still supplement. 00:13:57.600 --> 00:14:15.039 So, which is like it it models like the ethos of like what wanted to do to do with Tolicious, because when we started, we realized like a lot of healthy things out there weren't testing nice, and the things that tested nice they weren't healthy, and there was like how can we merge them and bring Tolicious? 00:14:15.039 --> 00:14:17.200 This is totally delicious, and that's what it is. 00:14:17.200 --> 00:14:19.519 So the gummies, they're my favorite. 00:14:20.480 --> 00:14:24.159 And it sounds like gummies are perfect for survival mode as well. 00:14:24.559 --> 00:14:27.919 Yeah, because like you don't have to

do too much with them, just open and eat, and that's it. 00:14:27.919 --> 00:14:33.279 You you're you're you know, so you don't have to go looking for this and this is so easy to fit into your routine. 00:14:33.600 --> 00:14:38.000 You sound just like someone that needs to be on Shark Tank, you know? 00:14:38.000 --> 00:14:43.600 You have you have a constantly stirring business mind. 00:14:43.600 --> 00:14:47.120 I can feel it from you, and I just love chatting with you. 00:14:47.120 --> 00:14:55.360 How do you keep all of your ideas straight or from overtaking you when you need a chance to have a break? 00:14:55.600 --> 00:14:56.240 Oh, you know what? 00:14:56.240 --> 00:14:59.120 I speak to my husband, that is the thing. 00:14:59.120 --> 00:15:03.200 Do I try to speak to my husband because he's the I think he's the same one in the relationship? 00:15:03.200 --> 00:15:14.159 He's like, no, I don't think you should do this, but I know I he's not like trying to stop me, but he gives me advice and say, Right, I don't think you should do this, but I mean, like at the end of the day, it's your decision. 00:15:14.159 --> 00:15:17.200 But I think if you do this, this is what's gonna happen, da-da-da. 00:15:17.200 --> 00:15:25.919 So, for example, um, I would love to, I would love to like have this type of products, bring it into the markets, and then he'll be like, How about the one you just brought in? 00:15:25.919 --> 00:15:28.399 You don't think that one needs more more attention? 00:15:28.399 --> 00:15:31.279 You know, this kind of oh yeah, that's true, yeah. 00:15:31.279 --> 00:15:32.799 So this kind of things. 00:15:32.799 --> 00:15:36.879 So, yeah, that's the thing is like my mind is always like, What can I do next? 00:15:36.879 --> 00:15:38.000 How can I make a change? 00:15:38.000 --> 00:15:39.679 What can I do to help people? 00:15:39.679 --> 00:15:42.559 And that's that's why I launched the academy as well. 00:15:42.559 --> 00:15:45.919 I realized, you know, okay, it's not enough selling just products to people. 00:15:45.919 --> 00:15:48.399 How can we be able to bring well-being events? 00:15:48.399 --> 00:15:53.039 And I started thinking about okay, corporate, so we go to we do corporate wellness as well, and that wasn't enough. 00:15:53.039 --> 00:15:55.919 I was like, okay, how can I be able to help the women in my community? 00:15:55.919 --> 00:15:58.480 How can I be able to get them to do something for themselves? 00:15:58.480 --> 00:16:10.159 And this is where it's so it's it's all this snowballing, and uh, and then I started thinking about you know what we have like products that are loose, like we don't have like a box that unifies and shows everything, like this is a symbol. 00:16:10.159 --> 00:16:12.000 I was like, okay, it's a selfish box. 00:16:12.000 --> 00:16:13.279 I think that's what it's gonna be. 00:16:13.279 --> 00:16:25.919 So, and I think it's good also for business, but also being able to control it because business is

about reinversion and pivoting and being able to get things that is gonna keep you on top and afresh for your customers and your community. 00:16:26.159 --> 00:16:37.279 While you're talking about innovation, you mentioned one of your superpowers is being able to look at something and see if it's going to be something that keeps going and then success or a flop. 00:16:37.279 --> 00:16:41.039 How would you help other people identify? 00:16:41.039 --> 00:16:47.360 Like, is there one characteristic that you look for or kind of a little rubric that you run through in your head? 00:16:47.360 --> 00:16:49.200 How do you develop that superpower? 00:16:49.440 --> 00:17:17.279 Oh, once you it's something that is gonna require a lot of people, and um, so what I mean a lot of people is so if it's something like you're gonna deliver an event, a coaching event or something like that, and then you realize I do not have like I only have 20% of the resources to be able to pull this through, and then you're scrolling in your head and you cannot think about how to get the 80% within like maybe a week or two weeks or so, just forget about that. 00:17:17.279 --> 00:17:19.039 That is gonna literally strain you. 00:17:19.039 --> 00:17:25.759 That doesn't mean I haven't said yes to phase and go about and figure it out, but I would say yes to phase and no, you know what? 00:17:25.759 --> 00:17:30.799 On top of my head, I can go and get that and find someone to plug in and be able to fulfill that. 00:17:30.799 --> 00:17:53.839 But if it's like I think about things that are like 20%, I can be able to pull the 20%, but the other 80%, I'm gonna struggle to get that, and what that's gonna cost you is time, it's gonna cost you also money, and it might pull you away from the most important things you need to be doing in your business because you're trying to pull something that you do not have enough strength to do, so that's how you do look at it as well, and also tune into your own intuition and your gut. 00:17:53.839 --> 00:17:57.839 That's something I've learned like recently to be able to use, you know. 00:17:57.839 --> 00:18:07.039 Like I'm growing up, I'll know I'm doing something wrong, and uh, you know, you go ahead and you keep on doing it, and then you and they get that um punishment from your parents. 00:18:07.039 --> 00:18:08.480 Now I'm like, okay, you know what? 00:18:08.480 --> 00:18:10.079 That's how about that gut feeling I used to have? 00:18:10.079 --> 00:18:11.359 I mean, I'm doing something wrong. 00:18:11.359 --> 00:18:16.640 I'm using those gut feelings now as an adult and in my business, and no, oh, that doesn't feel right. 00:18:16.640 --> 00:18:19.359 I'm just gonna let it, I'm just gonna leave it, you know. 00:18:19.359 --> 00:18:20.640 So that's what it is. 00:18:20.640 --> 00:18:21.359 That's what it is. 00:18:21.680 --> 00:18:22.000 Thank you. 00:18:22.000 --> 00:18:23.279 Those are good tips. 00:18:23.279 --> 00:18:31.680 So I'm curious with all

these ideas and these two businesses that you're running, do you have a team or do you run it all yourself? 00:18:31.920 --> 00:18:33.599 Oh, I would have followed the crush. 00:18:33.599 --> 00:18:34.880 No, I've got a team. 00:18:34.880 --> 00:18:36.000 I've got a team. 00:18:36.000 --> 00:18:39.039 Um, some of the team are here in the UK and some of them are abroad. 00:18:39.039 --> 00:18:40.799 So I've got a team all over. 00:18:40.799 --> 00:18:47.039 And um, like I said, it's like that's why I have to think about like where can I pull my resources from and be able to help. 00:18:47.039 --> 00:18:51.440 Like, for example, I was looking for someone to manage my social media and do stuff for me. 00:18:51.440 --> 00:18:56.319 And I remember there was someone that I've been in contact with for how many years in Instagram? 00:18:56.319 --> 00:19:00.960 That was when I was living in Dominica, and he used to grow Instagram pages, and I was like, How can I get him? 00:19:00.960 --> 00:19:02.799 So I contacted him and he said that's fine. 00:19:02.799 --> 00:19:06.240 So he took over all the Shell Meadow pages and started managing it for me. 00:19:06.240 --> 00:19:13.920 So I always have contact, and also like I worked in the modeling industry um in London and also in in Dominica. 00:19:13.920 --> 00:19:20.559 So I know I've got a few photographers uh that I could contact and say, you know, I want to be able to do this project and execute it as well. 00:19:20.559 --> 00:19:26.720 So sometimes it's not like full-time, but it's like the content I have, I know I can be able to pull those and be able to execute something. 00:19:26.720 --> 00:19:29.920 So sometimes people wonder how this how was she able to do all updates? 00:19:29.920 --> 00:19:31.920 You know, does she have like a big team? 00:19:31.920 --> 00:19:33.440 No, it's just about the contact. 00:19:33.440 --> 00:19:39.200 So I tune into my content and we have full-time staff as well that work with with the team, but it's it's team. 00:19:39.200 --> 00:19:41.119 Once you have your team can make a mail. 00:19:41.599 --> 00:19:50.480 Yes, you are using people that have you're utilizing the strengths of others to save you time or time and money. 00:19:50.480 --> 00:19:56.720 And it sounds like you're putting your networking experience to work for you. 00:19:57.039 --> 00:19:59.119 Yes, yes, that's what it is. 00:19:59.440 --> 00:20:02.880 Do you have do you have something that helps you as a networker? 00:20:02.880 --> 00:20:09.039 Something that you're you're really good at, or a certain way you go about networking? 00:20:09.440 --> 00:20:22.000 Yeah, so you know I'm loving to do networking at the moment because um I try to go uh where I feel like uh I'm gonna be able to give and receive as well. 00:20:22.000 --> 00:20:24.319 That's that's what I where I go to. 00:20:24.319 --> 00:20:29.119 So if I feel like I can bring in value or I can take value from there, that's where I would go. 00:20:29.119 --> 00:20:34.880 But I try not to like when I go to networking, try not to be shy and stay on on my phone. 00:20:34.880 --> 00:20:38.960 You know, a lot of people go to networking events and they just go and sit in the corner. 00:20:38.960 --> 00:20:43.359 You've just come to network, you need to go out and meet people, speak to people, ask what do you do? 00:20:43.359 --> 00:20:44.880 Introduce yourself, you know. 00:20:44.880 --> 00:20:46.480 So this is what it is. 00:20:46.480 --> 00:20:54.240 So, and I've I've got uh some of my clients from networking, and I've gotten even like you know, speaking engagement from networking. 00:20:54.240 --> 00:20:59.200 I'm gonna be one of the highlights at an event that is coming up, and that came from networking as well. 00:20:59.200 --> 00:21:06.720 So, networking is very, very powerful, but it's about going about it the right way and being in the right room and you know, networking with the right people. 00:21:06.720 --> 00:21:07.599 That's what it is. 00:21:07.839 --> 00:21:13.680 How do you introduce yourself when someone just like if you're out and about, you're not even in a networking event? 00:21:13.680 --> 00:21:15.519 How do you introduce Cass UK? 00:21:15.839 --> 00:21:25.200 Well, I would say I own an award-winning Lost -led Warner's brand, and I've got my personal brand where I mentor women on how to start and scale legacy businesses. 00:21:25.519 --> 00:21:30.000 Which is there is there a business that you enjoy more or you enjoy them both equally? 00:21:30.240 --> 00:21:44.000 Well, the mentorship part of the business right now with Cass UK is my personal brand, and I feel like the women that are forming part of the community, I feel like I owe them something to be able to get them to fulfill their dream. 00:21:44.000 --> 00:21:47.759 But I still am very much involved with Tolicious. 00:21:47.759 --> 00:21:54.960 I have more of people working with the Tolicious team that I oversee more than the Cass UK side. 00:21:54.960 --> 00:21:56.000 So that's how I put it. 00:21:56.240 --> 00:21:59.759 That makes sense because Tolicious is product based. 00:21:59.759 --> 00:22:09.039 And you can put other people, you pick the products, you find your stars, and then you can let other people do the work for you so that you can focus on your personal brand. 00:22:09.039 --> 00:22:11.920 Other people can't do the mentoring that you do. 00:22:11.920 --> 00:22:13.279 Yeah, that's true. 00:22:13.279 --> 00:22:15.519 So it's very smart on your part. 00:22:15.519 --> 00:22:20.480 Do you have meetups like the Cass UK mentoring program? 00:22:20.480 --> 00:22:24.880 Do the women get to meet in person, or is it all an online community? 00:22:25.200 --> 00:22:26.400 We get to meet in person. 00:22:26.400 --> 00:22:27.759 We get to meet in person. 00:22:27.759 --> 00:22:34.880 And I've had like I've had an offer of like one of the ladies that just signed up recently, and she said she would like to take me

out on a dinner. 00:22:34.880 --> 00:22:37.920 And I was like, okay, that's fine. 00:22:37.920 --> 00:22:41.839 You know, but I understand like she was also I love that. 00:22:41.839 --> 00:22:47.359 I love when we when um I meet another businesswoman who's hungry and she wanna do something, you know. 00:22:47.359 --> 00:22:51.680 And I know she's it's it's not just gonna be for dinner, she's gonna pick my brain, you know. 00:22:51.680 --> 00:22:53.039 Also, how did you do this? 00:22:53.039 --> 00:22:53.920 Oh, how can I do this? 00:22:53.920 --> 00:22:54.960 I was like, Oh yeah, that's fine. 00:22:54.960 --> 00:22:57.200 I'm gonna come on a dinner with you, that's okay. 00:22:57.200 --> 00:23:05.599 So we meet in person and we're planning for like a uh um towards the year end event where all of us are gonna meet together, but it's gonna be around Newcastle. 00:23:05.599 --> 00:23:07.279 Um, so we're gonna do that as well. 00:23:07.279 --> 00:23:17.279 We're also looking at doing like masterclass, that's something we uh we have in pipeline to be able to do, so I need to pick a day to be able to fit all of this in and be able to do that. 00:23:17.279 --> 00:23:19.759 Well, definitely that's what we're doing. 00:23:20.000 --> 00:23:21.920 That's exciting, yeah. 00:23:21.920 --> 00:23:27.359 Has would you say that these businesses have changed you in any way? 00:23:27.599 --> 00:23:28.240 Oh, 100%. 00:23:28.240 --> 00:23:29.200 100%. 00:23:29.200 --> 00:23:39.920 I feel like I'm also like more consistent because uh um in terms of like showing up and doing my content and doing what I have to do for the business, right? 00:23:39.920 --> 00:23:44.880 I used to enjoy like doing content, but I would do like today and then I would show up for a week or two weeks. 00:23:44.880 --> 00:23:51.039 It doesn't work like that when you have a business, uh, when you have like need to be able to show up for your community. 00:23:51.039 --> 00:23:56.960 So that's what it's taught me most importantly to um be present as well, and also resilience. 00:23:56.960 --> 00:24:06.240 The thing about um business as well, it's like it uses a lot of your skills, a lot of it expands your brain, and it's also taught me to be able to speak more. 00:24:06.240 --> 00:24:10.799 I used to like I people can't believe like I used to be like this quiet, shy girl. 00:24:10.799 --> 00:24:14.960 I wasn't like that much outspoken, but I will say things when I it needs to be said. 00:24:14.960 --> 00:24:15.839 That's me. 00:24:15.839 --> 00:24:20.559 But at the moment, it's like I'm doing like a lot of PR, like going on different podcasts as well. 00:24:20.559 --> 00:24:22.960 So I have to speak, I have to tell my story. 00:24:22.960 --> 00:24:26.480 So that's what the business has gotten me to do, which I'm loving. 00:24:26.480 --> 00:24:30.799 I'm loving telling my story and being able to inspire other women as well along the way. 00:24:31.039 --> 00:24:32.160 You are a good speaker. 00:24:32.160 --> 00:24:40.000 I've noticed that you have reduced your filler words, you don't have very many filler words, ums, uhs, and those kinds of things. 00:24:40.000 --> 00:24:40.640 You don't do it. 00:24:40.640 --> 00:24:42.000 You're very confident speaker. 00:24:42.240 --> 00:24:43.680 Oh, thank you for telling me that. 00:24:43.680 --> 00:24:44.559 That's good then. 00:24:44.559 --> 00:24:45.119 Thank you. 00:24:45.839 --> 00:24:46.400 Yes. 00:24:46.400 --> 00:24:49.759 Do you have anything coming down the road for either business? 00:24:49.759 --> 00:24:54.559 Because I know you have a new box, come new subscription box coming for Tolicious. 00:24:54.559 --> 00:24:57.440 Is there anything else coming down the road that you're excited about? 00:24:57.680 --> 00:24:59.839 The subscription box is what I'm excited about. 00:24:59.839 --> 00:25:04.880 And also have my book on Amazon, by the way, which is the Tolicious Way, uh, the Toxic Body Alive. 00:25:04.880 --> 00:25:08.319 So Tolicious Way was launched uh a few months ago in March. 00:25:08.319 --> 00:25:23.200 So it usually goes in and speaks about my postpartum journey and how women should put themselves first, taking care of ourselves, how to say no, how to shut down the rest of the world, shut down the phone and tune into your own inner self. 00:25:23.200 --> 00:25:32.640 So it goes talks a whole lot of about this, and also the product we sell at Tolicious and how it intertwined, like us, especially like our detoxy. 00:25:32.640 --> 00:25:34.400 I love a detoxy as well. 00:25:34.400 --> 00:25:37.920 Well, it doesn't fit into your routine as easy as the gum is. 00:25:37.920 --> 00:25:41.119 But some people love tea, some people drink tea any day, anytime. 00:25:41.119 --> 00:25:46.640 So that's the Tolicious way, has lots of information about that, and it's available on Amazon as well. 00:25:46.880 --> 00:25:47.599 Congratulations. 00:25:47.599 --> 00:25:50.160 I'll make sure I link to that in the show notes. 00:25:50.480 --> 00:25:51.359 Thank you. 00:25:51.680 --> 00:25:52.640 You're welcome. 00:25:52.640 --> 00:25:59.119 All right, it's time for our lightning round where we do a little bit of getting to know you questions. 00:25:59.119 --> 00:26:02.240 So, first off, do you drink coffee or tea? 00:26:02.480 --> 00:26:04.799 Um, I would go for tea instead of coffee. 00:26:04.799 --> 00:26:05.920 I'm not a coffee drinker. 00:26:05.920 --> 00:26:08.480 Are you an early bird or a night owl? 00:26:08.480 --> 00:26:09.680 Oh, nights out. 00:26:10.799 --> 00:26:14.720 Do you have a tool or an app that helps you run your business? 00:26:15.039 --> 00:26:15.440 Yes. 00:26:15.440 --> 00:26:16.880 What tool have I been using? 00:26:16.880 --> 00:26:17.920 Well, cloud? 00:26:17.920 --> 00:26:19.119 Work cloud? 00:26:19.119 --> 00:26:20.799 No, is that what it is? 00:26:20.799 --> 00:26:22.960 I'll be using like go high level. 00:26:22.960 --> 00:26:24.799 Go high level and cloud.

00:26:24.799 --> 00:26:27.119 So go high level is my our CRM. 00:26:27.119 --> 00:26:28.640 So yeah, it's been helping. 00:26:28.960 --> 00:26:29.519 Nice. 00:26:29.519 --> 00:26:32.960 And do you have a favorite way to unwind after a busy day? 00:26:33.200 --> 00:26:33.599 Yes. 00:26:33.599 --> 00:26:43.119 I just like um take everything off and just rest, sit on the couch, watch television, uh, shut down the rest of the world and just chill in with the family. 00:26:43.359 --> 00:26:43.759 Nice. 00:26:43.759 --> 00:26:48.240 And do you have another female entrepreneur that you'd like to give a shout-out to? 00:26:48.480 --> 00:26:53.599 Oh, um, shall I give a shout-out to uh Lucy Iberi Okafo? 00:26:53.599 --> 00:27:07.119 She is uh the CEO of Biz Women Hub in Newcastle, and she gave me the stage to be able to go in and speak to over 600 attendees at our event, and that was like a few weeks ago. 00:27:07.119 --> 00:27:08.960 Yes, I'll give a shout-out to her. 00:27:09.200 --> 00:27:09.759 I love that. 00:27:10.000 --> 00:27:11.680 I don't think so that I did, yes. 00:27:12.559 --> 00:27:14.480 I'll have to get her link from you. 00:27:14.480 --> 00:27:15.920 Yes, yes. 00:27:15.920 --> 00:27:22.079 So, Cass, if someone else wanted to start their own business, what is one piece of advice you give them? 00:27:22.400 --> 00:27:31.119 I would tell them to don't overcomplicate it because sometimes we want to start a business and we want to get the fancy logo, the fancy box, the fancy this. 00:27:31.119 --> 00:27:35.599 Just um don't overcomplicate it, just start with the simple stuff. 00:27:35.599 --> 00:27:38.960 For example, an example I gave the last time was our teas. 00:27:38.960 --> 00:27:50.720 Um, when I said with Tolicious, I launched with a tea, and uh tea comes in like in a box, fancy boxes for tea, but I just put it in a pouch bag, and that that was enough to launch into the market with, and people love the tea. 00:27:50.720 --> 00:27:55.839 It was about the product and the effect they would get from that, much more than the packaging. 00:27:55.839 --> 00:28:04.400 Packaging is fine, don't get me wrong, but most of the people that would buy into a growing business, a small brand, they don't necessarily worry about the packaging. 00:28:04.400 --> 00:28:08.640 They would come back to buy the product if it's good for them and they'll come back and support you. 00:28:08.640 --> 00:28:10.400 That's what people would buy into. 00:28:10.400 --> 00:28:13.519 Now, when you start making more money, make your packaging nice and good. 00:28:13.519 --> 00:28:14.079 That's fine. 00:28:14.079 --> 00:28:18.480 But start small, don't overcomplicate it and just go to the market with what you have. 00:28:18.480 --> 00:28:20.960 Once your product is good, you have a business. 00:28:21.279 --> 00:28:22.079 Excellent advice. 00:28:22.079 --> 00:28:27.759 Audience, remember you can follow Cass on Facebook, TikTok, Instagram, and LinkedIn. 00:28:27.759 --> 00:28:35.440 You can also browse her websites at Cassukonline.com and tolicious.com. 00:28:35.440 --> 00:28:38.319 I'll be sure to put everything in the show notes for you. 00:28:38.640 --> 00:28:39.680 Thank you so much, Jenny. 00:28:39.680 --> 00:28:40.559 Thank you for having us. 00:28:40.559 --> 00:28:41.119 Thank you. 00:28:41.359 --> 00:28:43.599 Wasn't that conversation inspiring? 00:28:43.599 --> 00:28:45.359 Thank you so much for listening. 00:28:45.359 --> 00:28:54.400 I invite you to subscribe to the Highlight Her Podcast newsletter so that you can get each inspiring conversation delivered to your inbox. 00:28:54.400 --> 00:28:56.000 See show notes for the link. 00:28:56.000 --> 00:28:57.839 Thanks again for listening.