Full Transcript for How Allison Hardy Grew Her List by 7,000 Subscribers Without Cold Pitching

Yeah, and I'm assuming from the bundles you were able to increase enrollment into your membership, right? 00:05:05.920 --> 00:05:09.759 And you said you went all in on hosting. 00:05:09.759 --> 00:05:14.240 For those who are listening, don't worry, you don't need to jump into the deep end. 00:05:14.240 --> 00:05:19.120 Would you say you participated in several bundles before you hosted your own? 00:05:19.439 --> 00:05:29.600 Yeah, I had been in a few, and one of the main reasons why I jumped from participating into the actual hosting arena was because like participating was great. 00:05:29.600 --> 00:05:34.480 I got 100, 200 email subscribers from those events, and that's wonderful and awesome. 00:05:34.480 --> 00:05:37.439 But I wanted like fuel to the fire. 00:05:37.439 --> 00:05:40.959 I wanted to grow the list really hard, really fast. 00:05:40.959 --> 00:05:46.480 And so for me and my business goals, it made sense for me to step into the role of a host. 00:05:46.879 --> 00:05:48.879 Was that difficult the first time? 00:05:48.879 --> 00:05:56.079 And do you have any tips for someone who is contemplating making the same jump? 00:05:56.319 --> 00:06:01.759 Yeah, it was really hard, mostly because I had literally no idea what I was doing. 00:06:01.759 --> 00:06:09.040 I had spoken to my friend who had hosted a bundle and she gave me a little bit of a roadmap, but that was all I had. 00:06:09.040 --> 00:06:11.040 I didn't have a course or anything to consume. 00:06:11.040 --> 00:06:13.839 I had no one being like, here's your first step, here's your second step. 00:06:13.839 --> 00:06:19.759 So I had 40 contributors in that bundle, and at that time it seemed like just so much. 00:06:19.759 --> 00:06:22.560 I was like, I don't know how I'm gonna manage all these people. 00:06:22.560 --> 00:06:36.319 Now, 15 bundles later, now that I have a system and I have a strategy and I know exactly what to do and when to do and the timeline and everything, I hosted a bundle back in December and had 109 contributors and it wasn't a big deal at all. 00:06:36.319 --> 00:06:39.439 So, yes, at first it was super, super hard. 00:06:39.439 --> 00:06:43.279 Now, not so hard because I have a system in place. 00:06:44.079 --> 00:06:52.240 Yeah, I think as someone who I haven't done a bundle at the time of recording this, but I've done the summits, and yeah, 100% agree. 00:06:52.240 --> 00:06:56.079 The first time is, oh my god, what did I say yes to? 00:06:56.079 --> 00:06:57.600 Yeah, am I insane? 00:06:57.600 --> 00:07:10.639 Because just like you, I did not, I don't know if it was pride, I don't know if it was ego, I don't know if it was budget, but I just refuse to pay for a how to build a summit. 00:07:10.639 --> 00:07:13.360 Because I was like, I feel like I can figure it out. 00:07:13.360 --> 00:07:18.319 I've been in 20 summits, exactly, I can work this out, and I wanted to own my success. 00:07:18.319 --> 00:07:20.639 I didn't want, and maybe that's ego. 00:07:20.639 --> 00:07:25.360 I didn't want my success to be to oh, I took this program or whatever. 00:07:25.360 --> 00:07:29.600 Whether or not that was the right move, I don't know. 00:07:29.600 --> 00:07:39.600 We survived, so it's fine, but it probably would have been easier had I just gotten a toolkit or something to help me figure it out. 00:07:39.600 --> 00:07:48.879 But either way, I think y'all just gotta choose the path that works for you, the one that you can have the most peace with and lets you sleep at night. 00:07:48.879 --> 00:07:50.480 I love that. 00:07:50.480 --> 00:07:58.480 Okay, my next question is what is the specific collaboration we're going to be unpacking today? 00:07:58.480 --> 00:08:06.959 I'd love for us to get into the details, but first set the stage, take us back in time, bring us back to the beginning. 00:08:08.079 --> 00:08:14.639 So, one of the major pain points that bundle hosts have is you tap out your network, right? 00:08:14.639 --> 00:08:18.720 So you invite all of your friends to be part of the bundle, they say yes or no. 00:08:18.720 --> 00:08:22.720 And let's call it like it is sometimes it's a numbers game. 00:08:22.720 --> 00:08:30.560 So sometimes if you want to grow the bundle, if you want to have more leads come into your email list from the bundle, you have to have more contributors. 00:08:30.560 --> 00:08:32.480 That's a simple numbers game. 00:08:32.480 --> 00:08:44.080 So one of the things that I started to do to expand my network, expand the people that I could reach out to was leverage my existing bundle participants. 00:08:44.080 --> 00:08:47.759 So when I host a bundle, I have an application process. 00:08:47.759 --> 00:08:51.039 And then if you're accepted, there's like an intake form process. 00:08:51.039 --> 00:08:59.200 But that very first application process, it's just a simple five-question form that folks fill out that says, Yes, like I'm interested. 00:08:59.200 --> 00:09:04.960 Here's what I'm thinking of contributing, and a couple of details about the product that they're thinking of contributing. 00:09:04.960 --> 00:09:14.320 The last question that I have on that application is Is there anyone that you think would be a great fit for this bundle? 00:09:14.320 --> 00:09:20.320 And I am always so surprised by how generous people are in that section. 00:09:20.320 --> 00:09:24.960 So, like for example, I'm currently have a call for contributors for a bundle I'm working on. 00:09:24.960 --> 00:09:31.360 I have like 35 people that I'm gonna reach out to today based on those application recommendations. 00:09:31.360 --> 00:09:39.360 And so it's a really easy thing to do because they give you the email address of the person. 00:09:39.360 --> 00:09:47.440 You can then go ahead and email that person and be like, hey, this person who's one of our mutual friends recommended you for this bundle. 00:09:47.440 --> 00:09:48.320 I'd love to have you. 00:09:48.320 --> 00:09:49.200 Here's the

information. 00:09:49.200 --> 00:09:51.279 It's like the easiest invite ever. 00:09:51.279 --> 00:09:57.279 And that has a lot more of a success rate, at least for me, than like cold emailing people. 00:09:57.279 --> 00:10:00.960 Oh, I found you on Instagram or oh, I think like this would be a really good fit for you. 00:10:00.960 --> 00:10:02.399 Like they don't know me from Adam, right? 00:10:02.399 --> 00:10:04.879 But it they don't know me still with this process. 00:10:04.879 --> 00:10:13.440 But if I can say the name of that person that recommended them, they're way more likely to at least read my email to respond to my email, even if it's a yes or no. 00:10:13.440 --> 00:10:18.000 But I do have a higher success rate with that group of people becoming contributors. 00:10:18.960 --> 00:10:19.679 Love it. 00:10:19.679 --> 00:10:23.840 Can we walk our listeners through the actual email? 00:10:23.840 --> 00:10:25.200 Do you want to read it? 00:10:25.200 --> 00:10:26.399 Yeah, let me. 00:10:26.399 --> 00:10:27.120 I'm so sorry. 00:10:27.120 --> 00:10:28.639 Let me pull it up real quick. 00:10:28.639 --> 00:10:29.840 You're good. 00:10:29.840 --> 00:10:32.159 I love the subject line. 00:10:32.159 --> 00:10:34.399 You put name sent me. 00:10:36.000 --> 00:10:36.559 Yes. 00:10:36.559 --> 00:10:39.440 Yeah, because again, they don't know me, right? 00:10:39.440 --> 00:10:42.960 So maybe they know my name, but there's not like a relationship there. 00:10:42.960 --> 00:10:47.279 So yeah, the subject line is the name of person that recommended them sent me. 00:10:47.279 --> 00:10:49.600 So they're like, oh, okay, I know that name. 00:10:49.600 --> 00:10:50.559 Cool, let's open it. 00:10:50.559 --> 00:10:53.840 So then I go and I say, Hey, name of person I'm pitching. 00:10:53.840 --> 00:10:56.080 And I try to be like super casual and friendly. 00:10:56.080 --> 00:10:59.279 I say our mutual friend, and then I drop that name again. 00:10:59.279 --> 00:11:06.480 Recommended I reach out to you about an upcoming bundle I'm co-hosting, and you can just say that or give a little bit of details about that. 00:11:06.480 --> 00:11:11.679 And then I go into the promise or the tagline of the bundle. 00:11:11.679 --> 00:11:14.879 So in this one, I say it's called the six to seven figures playbook. 00:11:14.879 --> 00:11:18.240 It's a curated collection of high-level strategies, and I go on from there. 00:11:18.240 --> 00:11:30.559 And then I say I created an info sheet where you can see all of the details here so that I'm not just word-vomiting all over that email because let's call it like it is, nobody is going to scroll through a big long email if they've never met you before. 00:11:30.559 --> 00:11:37.279 So when I say I create an info sheet where you have all the details here, it's hyperlinked just to a really simple Google Doc. 00:11:37.279 --> 00:11:43.759 And then I say, if it feels like a good fit, you'll see an application link through that info sheet. 00:11:43.759 --> 00:11:46.000 Fill it out by, and then I have a deadline. 00:11:46.000 --> 00:11:49.759 And that if it feels like a good fit, puts the ball in their court. 00:11:49.759 --> 00:11:52.639 It allows them to be like, oh, she's not being pushy. 00:11:52.639 --> 00:11:56.799 She feels like it would be a good fit, but she wants me to decide that ultimately. 00:11:56.799 --> 00:12:02.240 And I just for me, that feels really good and very invitational, which is what I want. 00:12:02.240 --> 00:12:05.279 And then I say, let me know if you have any questions, okay. 00:12:05.279 --> 00:12:09.440 And I know we're not supposed to end with that, but I actually like that because that's how I speak. 00:12:09.440 --> 00:12:10.480 So I say that all the time. 00:12:10.480 --> 00:12:11.759 Let me have any questions, okay? 00:12:11.759 --> 00:12:14.000 And then I say, I would love to have you. 00:12:14.000 --> 00:12:15.519 And I just leave it at that. 00:12:15.519 --> 00:12:21.759 It's super, super simple, but I get so many responses to these emails because they're easy. 00:12:21.759 --> 00:12:24.960 They're so easy for the person to be like, yeah, or no. 00:12:25.279 --> 00:12:26.879 Yeah, for sure. 00:12:26.879 --> 00:12:27.600 I love that. 00:12:27.600 --> 00:12:28.240 I love that. 00:12:28.240 --> 00:12:41.279 And if any of you who are listening wants to actually see this email or any of the emails and DMs we unpack on this podcast, you want to head to the website heyletscollab.com. 00:12:41.279 --> 00:12:43.279 Click and sign up for those collab scripts. 00:12:43.279 --> 00:12:46.639 You'll have Allison's email as well as all of our other guests. 00:12:46.639 --> 00:12:48.639 You definitely want to check that out. 00:12:48.639 --> 00:12:52.480 Use them to inspire your own outreach, right? 00:12:52.480 --> 00:12:53.360 So wonderful. 00:12:53.360 --> 00:12:54.320 I love that email. 00:12:54.320 --> 00:12:59.279 I love that you provide all the additional information, but it's not overwhelming. 00:12:59.279 --> 00:13:05.600 There's nothing I hate more than a very long-winded email that almost makes no sense. 00:13:05.600 --> 00:13:12.159 Recently, someone sent me a five-paragraph email, and I just dropped it into chat and was like, what are they asking? 00:13:12.159 --> 00:13:13.679 Because it was not clear. 00:13:13.679 --> 00:13:17.840 I could not decipher it, and my brain was not interested. 00:13:17.840 --> 00:13:22.480 So I was just like, yo, chat, what is this person asking me? 00:13:22.480 --> 00:13:26.080 Because I could not tell from their email. 00:13:26.559 --> 00:13:29.279 Yeah, and that's such a good lesson, right there. 00:13:29.279 --> 00:13:30.159 Yeah. 00:13:30.159 --> 00:13:32.080 That's really great. 00:13:32.159 --> 00:13:32.720 I love that. 00:13:32.720 --> 00:13:35.279 So usually, so tell me what happens next. 00:13:35.279 --> 00:13:40.639 Usually, do they ask you questions or do they just go fill out the form? 00:13:41.519 -->

00:13:45.120 And this is why I do it this way, because they don't ask me questions usually. 00:13:45.120 --> 00:13:52.559 I'm not going back and forth with email with them because I'm inviting 200-ish people at this point to join my bundles. 00:13:52.559 --> 00:13:57.440 So back and forth with 200 people sounds absolutely terrible for me, and I don't have time for that. 00:13:57.440 --> 00:14:00.240 So that info sheet is actually really thorough. 00:14:00.240 --> 00:14:03.519 It has very specific headers like who is this for? 00:14:03.519 --> 00:14:04.559 Who's the audience? 00:14:04.559 --> 00:14:05.600 Why should you contribute? 00:14:05.600 --> 00:14:06.480 What's in it for you? 00:14:06.480 --> 00:14:07.519 What's in it for me? 00:14:07.519 --> 00:14:09.679 And it lays everything out there. 00:14:09.679 --> 00:14:14.639 And at the very end of that document, I say, here's the application if you think it's a good fit. 00:14:14.639 --> 00:14:22.240 Because while that is long and thorough, I want them to know exactly what they're getting into before they even send in an application. 00:14:22.240 --> 00:14:28.879 Because there is nothing worse than when you get an application in, you accept the person, and then they're like, Oh, I'm really sorry, I can't participate. 00:14:28.879 --> 00:14:31.039 While that happens and life happens, that's cool. 00:14:31.039 --> 00:14:42.399 I try to minimize that because a lot of times I will base the potential reach of my bundle and gauge like how many invites to send based on those applications and how many people were accepted. 00:14:42.399 --> 00:14:46.480 So if those numbers start to to dip, that's a bummer for me. 00:14:46.480 --> 00:14:49.360 So it just keeps everything on the same page. 00:14:49.360 --> 00:14:53.279 Everyone's on the same page, everyone knows what they're in for, everyone knows what they're committing to. 00:14:53.600 --> 00:14:59.039 Hey! Pausing the episode because I really wanted to tell you about my collab starter kit. 00:14:59.039 --> 00:15:06.399 It has everything you need to start collaborating, even if you've never done it before and don't feel expert enough. 00:15:06.399 --> 00:15:17.039 With a step-by-step guide, outreach templates, tracker, and more, the kit takes you from I know I should be collaborating to I'm ready to send my first pitch. 00:15:17.039 --> 00:15:20.799 It's available at hayletscollab.com for $36. 00:15:20.799 --> 00:15:26.879 But if you sign up for my free collab scripts, you'll unlock a special discount. 00:15:26.879 --> 00:15:31.360 Link in the show notes if you're ready to start collaborating with confidence. 00:15:31.360 --> 00:15:41.840 Yeah, and some of those details in case no one's seen this type of information page is I feel like dates are very important. 00:15:41.840 --> 00:15:45.120 Like when is your submission due? 00:15:45.120 --> 00:15:47.519 When is the promotional window? 00:15:47.519 --> 00:15:49.840 What is the promotional requirement? 00:15:49.840 --> 00:15:54.639 Are we asking for one solo email, two solo emails, and two social posts? 00:15:54.639 --> 00:16:04.320 It's very important to be clear and to not hide these details because even for myself, those are the details I'm looking for. 00:16:04.320 --> 00:16:10.480 I want to know what it is, who it's for, what you're asking of me, right? 00:16:10.480 --> 00:16:11.919 And what are the dates? 00:16:11.919 --> 00:16:12.240 Yeah. 00:16:12.240 --> 00:16:22.480 Because I'd honestly say that beyond whether it's relevant to me, the dates is typically the yes or no defining factor for myself. 00:16:22.720 --> 00:16:23.759 Yeah, I agree. 00:16:23.759 --> 00:16:27.519 Whenever I'm pitched, the first thing I look at is okay, what are their promo requirements? 00:16:27.519 --> 00:16:28.240 What are the dates? 00:16:28.240 --> 00:16:36.159 I go to my Trello board that has all of my email marketing, and I'm like, okay, can I actually even fulfill this commitment through those dates? 00:16:36.159 --> 00:16:39.279 And if it's a no, I don't even, I just say no to the person. 00:16:39.279 --> 00:16:46.399 If it's a yes, then I go and I actually look at the collaboration and okay, what is what am I actually committing to here? 00:16:46.399 --> 00:16:49.120 Yeah, the dates are like the most important thing for me. 00:16:49.440 --> 00:16:49.919 100%. 00:16:49.919 --> 00:16:56.240 And then just making sure you give people enough time, enough time to say yes, enough runway. 00:16:56.240 --> 00:17:07.519 And yeah, I understand sometimes maybe the first time you do something, you might not realize how much time you actually need to, like you said, find enough contributors and also to pull it off. 00:17:07.519 --> 00:17:13.119 I think the bundle can look very simple on the outside, right? 00:17:13.119 --> 00:17:19.440 You're like, oh, it's just a landing page and then a sign-up form and then the page where you claim all the stuff. 00:17:19.440 --> 00:17:22.720 I wish, I wish that's all that was involved. 00:17:24.640 --> 00:17:28.079 No, it can be a very big undertaking. 00:17:28.079 --> 00:17:36.559 But again, when you have the systems in place and you have a process and you have those step-by-steps, it makes it a whole lot easier. 00:17:36.559 --> 00:17:44.799 Because yeah, there's a lot of moving parts, and like you said, the time, like giving yourself enough time to actually get it done is really helpful, knowing that. 00:17:45.359 --> 00:17:49.599 Yeah, so just give yourself double the time you think you need. 00:17:49.599 --> 00:17:50.240 I'm gonna be honest. 00:17:50.240 --> 00:17:51.359 The first time you do it. 00:17:51.359 --> 00:17:52.000 Yeah, for sure. 00:17:52.000 --> 00:17:54.400 The first time you do it, absolutely, yeah. 00:17:54.400 --> 00:17:56.640 You'll be so happy you had that much time. 00:17:56.640 --> 00:17:58.720 Okay, so I love this. 00:17:58.720 --> 00:18:04.079 I'm curious if we could just talk a little bit more about

some collaborations in general. 00:18:04.079 --> 00:18:06.799 I'm sure you get a lot of invitations. 00:18:06.799 --> 00:18:09.039 I know I've invited you to things. 00:18:09.039 --> 00:18:12.160 So I'm curious, what are your green flags? 00:18:12.160 --> 00:18:14.720 What makes you say yes? 00:18:15.519 --> 00:18:22.079 Yeah, so number one, if I know the person that's inviting me, I'm gonna listen way more than someone I don't know. 00:18:22.079 --> 00:18:27.279 Things that make me say yes, the promo requirements aren't bananas. 00:18:27.279 --> 00:18:33.680 So one time I had somebody pitch me and they wanted five solo emails and five social posts. 00:18:33.680 --> 00:18:36.160 And I was like, no, that's a hard, hard pass. 00:18:36.160 --> 00:18:40.000 And so I asked them, is the promo, are there promo requirements up for negotiation? 00:18:40.000 --> 00:18:46.720 Because I was actually very interested in the topic, and they're like, no, and I was like, okay, that's just not gonna be a good fit for my audience. 00:18:46.720 --> 00:18:53.839 So promo requirements, and then is the audience actually ideal for me and my business? 00:18:53.839 --> 00:18:56.880 Because there's so many people that have really great ideas, right? 00:18:56.880 --> 00:19:12.640 There's so many great collaborations out there, but collaborations get frustrating or they get a better rap when you are not speaking to the people that actually need your help, and so that can take on many forms, right? 00:19:12.640 --> 00:19:35.039 But making sure that the actual audience is good for you and for your offer, and that they're not like I always think about sales, like you get people to a certain spot where your program makes sense for them, so you're closing that gap between like where they are and where they need to go to say yes for you or to you, making sure that they're not that gap isn't too big. 00:19:35.039 --> 00:19:46.880 So having a very close ideal client to the audience of the collaboration, and probably something else I look at is how easy is it for me to actually give them the materials that I need? 00:19:46.880 --> 00:19:50.640 So, do I have to solo record an hour-long presentation? 00:19:50.640 --> 00:19:52.799 That's a lot, that's a big ask. 00:19:52.799 --> 00:19:58.400 Or can I get on and talk to somebody and that's the presentation for the summit or whatever the thing is? 00:19:58.400 --> 00:20:07.759 So, like, how easy is it for me to execute the required piece of content or the required resource for the event? 00:20:08.319 --> 00:20:10.160 Yeah, how big is the lift? 00:20:10.160 --> 00:20:11.680 Yeah, how big is the lift? 00:20:11.680 --> 00:20:12.880 Great, great way of saying that. 00:20:12.880 --> 00:20:15.200 Yeah, 100% agree. 00:20:15.200 --> 00:20:16.319 I love that. 00:20:16.319 --> 00:20:23.759 And what would you say on the flip side are is like the commonalities of the emails where you're just like, Yeah, that's a no. 00:20:23.759 --> 00:20:27.680 You

don't even reply, you just hit delete, you maybe hit spam. 00:20:27.680 --> 00:20:30.799 I hit spam sometimes, I'm sorry. 00:20:30.799 --> 00:20:34.240 Um, like this was not meant for me. 00:20:34.640 --> 00:20:36.160 Yeah, yeah, yeah. 00:20:36.160 --> 00:20:38.880 A lot of them out there, unfortunately. 00:20:38.880 --> 00:20:44.880 You've clearly never learned about anything that I do, and I don't need you to be an expert on my business. 00:20:44.880 --> 00:20:47.839 I just need you to know that I do email marketing, right? 00:20:47.839 --> 00:20:49.359 That seems pretty normal. 00:20:49.359 --> 00:20:57.440 So there will be emails that's just so clearly that you've literally never ever looked at my website, right? 00:20:57.440 --> 00:21:07.359 Ones that are like, and I'm not opposed to this at all, but ones that are like overtly AI, because it makes me feel like you don't even know anything about me. 00:21:07.359 --> 00:21:11.839 If I'm gonna promote your event to my email list, I don't need to be your best friend. 00:21:11.839 --> 00:21:15.920 I just need to know that you understand a little bit about me and my business and how I approach things. 00:21:15.920 --> 00:21:23.119 So the ones that are like very clearly written by AI, I delete because yeah, I don't think you actually know anything about me. 00:21:23.119 --> 00:21:26.079 The ones that have crazy promo requirements, that's a no. 00:21:26.079 --> 00:21:32.000 Ones that don't honor diversity, because that's a really important thing for me. 00:21:32.000 --> 00:21:35.920 So if it's a bunch of white women, like, yeah, that's that's a no for me. 00:21:36.240 --> 00:21:37.440 Well, that's a no for me too. 00:21:37.440 --> 00:21:41.200 I'm like, I don't want to be your token non white presenter. 00:21:41.839 --> 00:21:42.960 Yeah, like that sucks. 00:21:42.960 --> 00:21:45.200 And we need to hear from different voices. 00:21:45.200 --> 00:21:49.519 That's really important for us to grow as not only business owners, but as humans. 00:21:49.519 --> 00:21:57.119 Or ones that folks don't have the same we don't need to have the exact same values, but we need to have a shared understanding of how we treat people. 00:21:57.119 --> 00:21:58.960 That's really important for me, also. 00:21:59.359 --> 00:21:59.680 Yeah. 00:22:00.319 --> 00:22:02.640 Those are really great red flags. 00:22:02.640 --> 00:22:02.960 Yeah. 00:22:02.960 --> 00:22:09.279 I'm curious since you've been it's been almost a decade, right, of business. 00:22:09.279 --> 00:22:18.240 Are there any collaborations you've done and regretted or any mistakes you've made that our listeners can learn from? 00:22:18.559 --> 00:22:19.759 Yeah, I did a collaboration. 00:22:19.759 --> 00:22:22.079 I'm I'm still kicking myself over this one. 00:22:22.079 --> 00:22:33.920 I did a collaboration three months ago, and I gave them the wrong link for my free resource that I had created specifically for that gosh darn event. 00:22:33.920 --> 00:22:36.480 And my topic was on that. 00:22:36.480 --> 00:22:51.839 And she, the pr the host of it, told me that my episode of the summit was like the most popular one, had the most listens, and I got no opt-ins from it because I gave her the wrong link, which just killed me. 00:22:51.839 --> 00:22:52.880 So there's that. 00:22:52.880 --> 00:23:01.440 I think the biggest regret is saying yes to all of them just because I'm so excited about the idea of being asked to be in a collaboration. 00:23:01.440 --> 00:23:06.559 I did that in the very earlier parts of my business where I was like, oh my gosh, this person wants to maybe like a part of it. 00:23:06.559 --> 00:23:07.200 That's amazing. 00:23:07.200 --> 00:23:08.799 And oh who me, right? 00:23:08.799 --> 00:23:09.599 Oh my gosh. 00:23:09.599 --> 00:23:13.920 And the audience was not right for my business at all. 00:23:13.920 --> 00:23:15.839 So obviously I saw nothing from it. 00:23:15.839 --> 00:23:17.359 So things like that. 00:23:18.480 --> 00:23:20.559 Yeah, I always say double check. 00:23:20.559 --> 00:23:22.400 Well, I'm sure you double check now, right? 00:23:22.400 --> 00:23:25.759 Or triple check the email, the link you send. 00:23:25.759 --> 00:23:30.799 I try to remember to do that, even just with sending out my email newsletters. 00:23:30.799 --> 00:23:36.799 You can think it's the right link, but just opening it up in preview and clicking on everything. 00:23:36.799 --> 00:23:48.319 Making sure, or if you're hosting, I think something that you're the person who hosted that event could have potentially done is sent out a make sure you're this is correct. 00:23:48.319 --> 00:23:52.720 I think some people I love when they do it where they send you and they're like, Oh, your page is up. 00:23:52.720 --> 00:23:56.000 Double check that everything is correct. 00:23:56.000 --> 00:23:56.640 I think. 00:23:56.640 --> 00:23:59.759 Yeah, because we we make mistakes, especially if there's so many. 00:23:59.759 --> 00:24:07.119 I don't know, you probably have so many collabs on the go, and sometimes I literally don't even remember what I said in the form. 00:24:07.119 --> 00:24:12.400 And a lot of people don't send you what you submitted. 00:24:12.400 --> 00:24:19.119 So I know when I host my comment, I'm like, by the way, this is what you said you wanted to talk about. 00:24:19.119 --> 00:24:20.880 Is this still the case? 00:24:23.279 --> 00:24:23.599 Right? 00:24:23.599 --> 00:24:28.880 Yeah, I have a bundle that I'm participating in in four months, which is great. 00:24:28.880 --> 00:24:30.319 I love that that's in the future. 00:24:30.319 --> 00:24:33.359 But I was like, I'm never going to remember what I submitted on this form. 00:24:33.359 --> 00:24:41.920 So I actually created the Google Drive folder and screenshotted the form so that I could remember what in the world it was that I actually put in this form. 00:24:41.920 --> 00:24:53.039 Yeah, so I think that's a great piece of advice

is if you have your people sending out a form, send it to them or filling out a form, send it to them so that they get those responses back. 00:24:53.039 --> 00:24:53.920 Yeah, it's a great idea. 00:24:54.079 --> 00:24:55.920 Yeah, and I think you can even just automate that. 00:24:55.920 --> 00:25:06.720 It might be an option when on the form setup, whether it's a Google form or an Airtable or something fancy, just send it to your people so they don't have to ask you. 00:25:06.720 --> 00:25:09.039 That's also one less communication, right? 00:25:09.039 --> 00:25:11.759 Because so many times I'm like, what did I say again? 00:25:11.759 --> 00:25:12.720 We have a problem. 00:25:13.119 --> 00:25:19.519 Put your name in there, put the name of the collaboration in there, put it all there so they can Google search it and find it. 00:25:19.839 --> 00:25:24.559 Yeah, or if it just published that air table, but although there's private information, but you know what I mean. 00:25:24.559 --> 00:25:28.640 Make it easy for people to get all the information, right? 00:25:28.640 --> 00:25:33.599 I think that just makes collaborations in general better. 00:25:33.599 --> 00:25:34.319 Yeah. 00:25:34.319 --> 00:25:48.480 Anywho, any additional words of encouragement for whether it's outreach for collaborations or negotiation emails, as you are an email marketing empress. 00:25:48.480 --> 00:25:57.279 What do you have for just some advice so that we're not reliant on AI to write our emails? 00:25:57.519 --> 00:26:01.359 Yeah, I mean AI is great, but put a human touch on it for sure. 00:26:01.359 --> 00:26:09.119 I think that one of the things that a lot of my bundle contributors say they like about my bundles is that I give them updates. 00:26:09.119 --> 00:26:13.440 So when the bundle is live, I have the bundle live for just five days. 00:26:13.440 --> 00:26:15.759 So Monday, Tuesday, Wednesday, Thursday, Friday, right? 00:26:15.759 --> 00:26:19.759 Every day I tell them, hey, we have 30 opt-ins. 00:26:19.759 --> 00:26:21.279 Hey, we have 300 opt-ins. 00:26:21.279 --> 00:26:23.680 Hey, I tell them the numbers. 00:26:23.680 --> 00:26:32.799 And then I also say, by the way, if you haven't sent out your promo email yet, here that you're responsible for doing that one time between now and the date that it ends. 00:26:32.799 --> 00:26:36.160 And here's the link again for the promo emails if you need it. 00:26:36.160 --> 00:26:43.039 And so you're just staying top of mind, you're not bombarding them, you're not, there's no desperation there. 00:26:43.039 --> 00:26:44.400 It's like, here's an update. 00:26:44.400 --> 00:26:47.359 Yay, happy Monday, happy Thursday, things like that. 00:26:47.359 --> 00:26:52.400 And then on Saturday, that day, the first day where the bundle has closed. 00:26:52.400 --> 00:26:54.319 I send them an email with a tally. 00:26:54.319 --> 00:26:56.640 This is the total number of signups we had. 00:26:56.640 --> 00:27:02.720 I would love to know your experience as a contributor inside the bundle so I can always improve and make it better. 00:27:02.720 --> 00:27:09.119 Here's a quick five-second form you can fill out that tells me what you thought went well and what you think could improved. 00:27:09.119 --> 00:27:15.839 That sort of communication keeps you top of mind, but it also lets them, it's that transparency. 00:27:15.839 --> 00:27:19.039 I hate it when I'm in events and I have no idea how it's going, right? 00:27:19.039 --> 00:27:21.759 Or like when my thing went live, I don't know anything about it. 00:27:21.759 --> 00:27:26.400 I I did my my work to pres to give them all the information and then I hear nothing. 00:27:26.400 --> 00:27:32.480 So I like doing that as a host, and I like that as someone who's contributing. 00:27:32.480 --> 00:27:33.839 So communicate with your people. 00:27:34.880 --> 00:27:40.640 Yeah, keep them in the loop, make them feel like it's actually a collaboration. 00:27:40.640 --> 00:27:45.839 I think we need communication for collaboration, otherwise, it's slightly something else. 00:27:45.839 --> 00:27:49.279 I'm not sure what it is, but I don't need that good communication. 00:27:49.279 --> 00:27:52.319 Yeah, so don't be afraid to keep people up to date. 00:27:52.319 --> 00:28:03.200 I think make it easy, like inserting their affiliate links into the emails, inserting the email copy or the social swipe. 00:28:03.200 --> 00:28:11.279 I think if we can just reduce the amount of clicks that people have to make, to me, that's just reducing the friction and the barriers. 00:28:11.279 --> 00:28:22.720 And I think you're just more likely to I don't want to have to I'm in a summit this week, and yes, I can't sign into Thrivecart and find my affiliate link. 00:28:22.720 --> 00:28:27.920 But it's a lot easier to just click on my email that's open right now and just copy and paste it. 00:28:28.079 --> 00:28:28.400 Yeah. 00:28:28.400 --> 00:28:36.720 And something you did the last event or the last collaboration I participated in that you hosted is you were like, hey, if you need an email to send out today, here's the copy. 00:28:36.720 --> 00:28:39.279 And you just copy and pasted it right into that email. 00:28:39.279 --> 00:28:41.279 And I was like, that's really smart, Nadalie. 00:28:41.279 --> 00:28:41.599 Yeah. 00:28:41.599 --> 00:28:43.599 So, like, again, less clicks, like you said. 00:28:43.920 --> 00:28:45.519 I learned that from Eden Fried. 00:28:45.519 --> 00:28:49.519 She's all about sending every single thing you need in that email. 00:28:49.519 --> 00:28:50.799 And I'm like, Yeah, why? 00:28:50.799 --> 00:29:00.960 Yes, we have the Google Doc or the landing page, but I think if we just make it one step simpler, because we can think, oh, it's just one click. 00:29:00.960 --> 00:29:03.680 But sometimes one click can feel like a lot. 00:29:04.240 --> 00:29:05.279 It can feel hard. 00:29:05.279 --> 00:29:09.680 It can feel hard, especially if that

one click opens up a really long Google Doc. 00:29:09.680 --> 00:29:11.839 Then you're just like, oh my god, I'm overwhelmed. 00:29:12.160 --> 00:29:13.519 Yeah, find me the email. 00:29:13.519 --> 00:29:29.599 And I know I'm terrible with that because I will be like, here's all the swipe copy for every single platform, and I make sure that it's the right length because that is a pet peeve of mine when I'm in bundles and summits, and the social copy is so long. 00:29:29.599 --> 00:29:32.400 I'm like, bruh, ain't nobody reading this. 00:29:32.400 --> 00:29:34.640 Yeah, this is not an email. 00:29:34.640 --> 00:29:36.400 This is a social post. 00:29:36.400 --> 00:29:37.279 It's supposed to be fun. 00:29:37.279 --> 00:29:38.960 Yeah, so I'm very specific. 00:29:38.960 --> 00:29:46.640 I'm like, here's a tweet, here's a Facebook post, here's a LinkedIn post, but I understand that can be overwhelming for some people. 00:29:47.599 --> 00:29:48.559 For sure. 00:29:48.960 --> 00:29:49.519 Amazing. 00:29:49.519 --> 00:29:50.400 Okay, Allison. 00:29:50.400 --> 00:29:57.519 My final question that I love asking guests is what type of collaborations are you open to? 00:29:57.519 --> 00:30:07.359 So if someone is listening to this episode and they've got an idea, they want to pitch you, what do you want to hear from them and how should they reach out to you? 00:30:07.599 --> 00:30:09.119 Yeah, oh, I love this question. 00:30:09.119 --> 00:30:17.039 So I am always, not always, I am looking this year to do one lead magnet swap a month. 00:30:17.039 --> 00:30:22.799 So I email my list about your lead magnet, you email your list about my lead magnet. 00:30:22.799 --> 00:30:31.680 I find them to be so helpful and so easy and such a great way to grow email lists outside of bigger event-like collaborations. 00:30:31.680 --> 00:30:41.759 So, yeah, if you have a complimentary audience to anyone, or if you have a complimentary audience to email marketing, like if you have an audience that needs that, I would love to hear from you. 00:30:41.759 --> 00:30:45.440 You can just email me, Allison at allisonhardy.com. 00:30:46.079 --> 00:30:46.640 I love that. 00:30:46.640 --> 00:30:47.440 I feel like we could do that. 00:30:47.440 --> 00:30:48.079 What's your freebie? 00:30:48.240 --> 00:30:49.359 I feel like we could too. 00:30:50.480 --> 00:30:51.279 Sorry. 00:30:51.279 --> 00:30:56.319 I said, what is your freebie that you offer to swap, or do you have multiple? 00:30:56.640 --> 00:30:58.880 Yeah, let's the email swap. 00:30:58.880 --> 00:31:02.480 Generally, what I do is the $80,000 email template. 00:31:02.480 --> 00:31:05.440 That's like my main lead magnet that leads to my membership. 00:31:05.440 --> 00:31:09.200 But then I also have I recently wrote a bundle hosting course. 00:31:09.200 --> 00:31:18.960 So I have a lead magnet that's a bundle namer tool, and it'll help you to name your bundle so that you get the right contributors and the right participants in it. 00:31:18.960 --> 00:31:20.160 I love that. 00:31:20.319 --> 00:31:23.039 Is that the gift you have for our listeners today? 00:31:23.519 --> 00:31:26.319 Is it the gift I have for your listeners today? 00:31:26.319 --> 00:31:50.559 So it's a really quick training, like three minutes, so that you understand my bundle naming process because I have a strategy that I have with it, and then I create an AI bot that has my strategy baked into it, and it'll ask you a couple questions and then it'll regurgitate three, four, five, ten bundle names for you, but also the taglines, and then you can pick the ones that you like and dial them down to make sure that it's actually what you want. 00:31:50.559 --> 00:31:52.400 So you can snag that. 00:31:52.880 --> 00:31:53.599 I love that. 00:31:53.599 --> 00:31:58.160 Is there an easy URL or I'll put the link, of course. 00:31:58.400 --> 00:32:03.519 Yeah, it's just Allisonhardy.com bundle dash namer dash tool. 00:32:04.160 --> 00:32:04.480 Okay. 00:32:04.480 --> 00:32:05.200 Awesome. 00:32:05.200 --> 00:32:07.359 It'll be there in the show notes. 00:32:07.359 --> 00:32:12.559 Y'all click the links, get this epic freebie, connect with Allison. 00:32:12.559 --> 00:32:14.640 If they have an idea, should they email you? 00:32:14.640 --> 00:32:15.279 Is that the way? 00:32:15.279 --> 00:32:16.480 Yeah, send me the link. 00:32:16.480 --> 00:32:18.079 Okay, sweet. 00:32:18.079 --> 00:32:19.920 So thank you so much, Allison. 00:32:19.920 --> 00:32:22.160 Thanks to everyone who's listening. 00:32:22.160 --> 00:32:27.279 Remember, if you want those collab scripts, it's over on the website. 00:32:27.279 --> 00:32:28.480 Go check it out. 00:32:28.480 --> 00:32:31.039 Click the buttons, subscribe to the podcast. 00:32:31.039 --> 00:32:34.000 We've got more episodes just like this coming your way. 00:32:34.000 --> 00:32:35.599 Thank you so much, Allison. 00:32:35.599 --> 00:32:39.119 This has been a wonderful conversation. 00:32:39.119 --> 00:32:46.160 And I just hope anyone who's listening and is contemplating doing a bundle, say yes to the bundle, right? 00:32:46.160 --> 00:32:52.240 It might be crazy the first time, but you're gonna feel so accomplished when you pull it off. 00:32:52.240 --> 00:32:54.640 I just remember the waves of pride. 00:32:54.640 --> 00:32:55.279 It was worth it. 00:32:55.279 --> 00:32:56.799 I was like, oh my gosh, I did it. 00:32:56.880 --> 00:32:58.400 Yeah, it's phenomenal. 00:32:58.720 --> 00:32:59.359 I love it. 00:32:59.359 --> 00:33:00.960 All right, y'all, signing off. 00:33:00.960 --> 00:33:02.000 Don't be shy. 00:33:02.000 --> 00:33:06.720 Say, reach out, say Hey Let's Collab, and I'll see y'all in the next episode. 00:33:06.720 --> 00:33:09.200 Thanks for tuning in to Hey Let's Collab. 00:33:09.200 --> 00:33:20.640 If you're looking to kickstart your collaboration game and land that dream partnership, check out heyletscollab.com and download the free collab scripts to get started.