Full Transcript for What Does it Take to Reach the TOP of Your Mountain?

Isla the wizard behind the curtain, helping on 77 00:03:35.870 --> 00:03:38.689 all of the strategy to make that possible. And then 78 00:03:38.729 --> 00:03:40.789 Rory and AJ, if you could just raise your hands. 79 00:03:41.870 --> 00:03:44.699 Rory and AJ are the founders of Brand Builders Group, 80 00:03:44.879 --> 00:03:47.439 which is the owners of this building. If you are 81 00:03:47.520 --> 00:03:50.360 associated with BBG in any way, I'm a proud member. 82 00:03:50.939 --> 00:03:54.449 We love the BBG community, which has helped us. Helps 83 00:03:54.569 --> 00:03:57.090 on personal brand strategy and so much of that is 84 00:03:57.169 --> 00:04:00.750 author strategy. So just so much gratitude for you guys 85 00:04:00.889 --> 00:04:04.229 and it really takes a village. I want to begin 86 00:04:04.449 --> 00:04:08.009 also with this picture on the cover of a mountain. 87 00:04:08.050 --> 00:04:11.610 So we really focused on this idea of Kilimanjaro because 88 00:04:11.729 --> 00:04:14.830 confidence is kind of a mountain that we climb in 89 00:04:14.909 --> 00:04:17.790 our lives and that really is a metaphor throughout the book. 90 00:04:18.230 --> 00:04:22.060 Talk to us about why that moment of climbing Kilimanjaro, 91 00:04:22.129 --> 00:04:26.839 no big deal, What signified you stepping forward into your 92 00:04:26.879 --> 00:04:27.579 own confidence? 93 00:04:29.500 --> 00:04:33.800 So I was 42 years old when I climbed Kilimanjaro. 94 00:04:33.879 --> 00:04:37.600 I'm 53 now. And when I was asked to do it, 95 00:04:38.110 --> 00:04:38.759 I said yes. 96 00:04:38.879 --> 00:04:39.889 Actually, the way the story. 97 00:04:39.709 --> 00:04:43.209 Went is a friend of ours had climbed it the 98 00:04:43.230 --> 00:04:45.629 year before. He asked my husband if he was interested 99 00:04:45.670 --> 00:04:47.790 in doing it. And my husband, this is how I 100 00:04:47.810 --> 00:04:50.470 tell the story, one, two, three, no, thank you, call Simone. 101 00:04:50.990 --> 00:04:51.230 Okay. 102 00:04:52.000 --> 00:04:53.910 He's like, that's not exactly how, I was like, it's 103 00:04:53.949 --> 00:04:57.529 my story. So they, and he did, he called me 104 00:04:57.550 --> 00:04:59.870 and I said, yes. I mean, I had never climbed 105 00:04:59.910 --> 00:05:00.509 anything before. 106 00:05:00.529 --> 00:05:02.269 I live in Florida at sea level. 107 00:05:02.870 --> 00:05:05.790 I have 16 steps in my house and that's about 108 00:05:05.810 --> 00:05:06.029 as good. 109 00:05:06.449 --> 00:05:07.649 I had gone camping twice. 110 00:05:07.910 --> 00:05:12.189 And so this was really getting out of my comfort zone. 111 00:05:12.589 --> 00:05:16.060 And that's such a big piece about building confidence is 112 00:05:16.079 --> 00:05:19.360 taking action, right? You don't wait until you feel ready 113 00:05:19.600 --> 00:05:22.329 to do something, right? I mean, I say that waiting 114 00:05:22.449 --> 00:05:25.139 until you feel ready is like waiting

for IKEA instructions 115 00:05:25.180 --> 00:05:27.480 to actually make sense. That is not going to happen. 116 00:05:28.180 --> 00:05:30.720 So yeah, I was asked to do it, and I 117 00:05:30.779 --> 00:05:33.759 said yes. And it's very interesting, the feedback I got 118 00:05:33.800 --> 00:05:35.680 from a lot of people. And that's where I learned 119 00:05:35.819 --> 00:05:38.259 to really dig deep with myself, because I feel bad 120 00:05:38.279 --> 00:05:39.620 I have my back to you the whole time. 121 00:05:40.019 --> 00:05:42.240 Make it to the top. No, I'm going to make 122 00:05:42.259 --> 00:05:46.259 it halfway. Thank you so much for asking. The other 123 00:05:46.279 --> 00:05:49.579 thing I got was, don't you feel like it's really selfish? 124 00:05:49.980 --> 00:05:51.779 I have six children. We didn't talk about that yet, 125 00:05:51.800 --> 00:05:53.800 but I have six children. And don't you think it's 126 00:05:53.839 --> 00:05:56.579 really selfish to leave your six kids at home while 127 00:05:56.620 --> 00:05:58.879 you go do something for yourself, while you go climb 128 00:05:58.920 --> 00:05:59.399 a mountain? 129 00:06:00.060 --> 00:06:02.170 And I said, well, self-care is never selfish. 130 00:06:02.610 --> 00:06:05.439 And what a great thing for my kids to see 131 00:06:05.959 --> 00:06:08.389 that you can accomplish anything you want to when you 132 00:06:08.410 --> 00:06:10.889 put in the work. And so it was a huge 133 00:06:10.930 --> 00:06:14.379 moment for me when not just reaching the summit, but 134 00:06:14.540 --> 00:06:17.839 the taking action piece and really realizing what I was 135 00:06:17.879 --> 00:06:20.939 capable of. Because for so long, I was waiting for 136 00:06:20.980 --> 00:06:24.180 that external validation, waiting for other people to tell me 137 00:06:24.220 --> 00:06:25.180 that I was good enough. 138 00:06:26.000 --> 00:06:28.290 I have an amazing husband. We've been married almost 33 years. 139 00:06:28.310 --> 00:06:34.110 And I realized that, yes, he says great stuff to 140 00:06:34.149 --> 00:06:35.889 me all the time, but I need to see it 141 00:06:35.970 --> 00:06:38.759 within myself. I need to feel it for myself. not 142 00:06:38.790 --> 00:06:41.129 waiting for someone else to tell me what I'm capable of. 143 00:06:41.269 --> 00:06:43.449 And that was that moment for me where I was like, yes. 144 00:06:44.689 --> 00:06:47.910 I did this. I did this. And it wasn't based 145 00:06:47.970 --> 00:06:48.810 on anybody else. 146 00:06:49.529 --> 00:06:51.529 And that was a big moment for me, learning that 147 00:06:51.629 --> 00:06:54.410 I don't need to listen to what anybody else is saying. 148 00:06:54.769 --> 00:06:56.910 If I'm being a good human and doing good things, 149 00:06:57.649 --> 00:06:58.769 the rest of it doesn't matter. 150 00:07:00.209 --> 00:07:02.610 Now, one of the things that Brand Builders does twice 151 00:07:02.649 --> 00:07:06.110 a year is a speaker showcase.

And Simone spoke at 152 00:07:06.129 --> 00:07:10.110 the very first speaker showcase And Rory told me she 153 00:07:10.149 --> 00:07:13.470 was the funniest speaker that brand builders ever had because 154 00:07:13.509 --> 00:07:17.490 of one story about a certain, I'm sorry, we just 155 00:07:17.529 --> 00:07:18.170 have to go there. 156 00:07:18.189 --> 00:07:19.149 It's in the book as well. 157 00:07:19.189 --> 00:07:20.800 Can you tell us about- I didn't bring my prop 158 00:07:20.810 --> 00:07:21.310 with me, but okay. 159 00:07:21.329 --> 00:07:23.920 Can you tell us about what happened on the mountain? 160 00:07:24.579 --> 00:07:28.800 So, first of all, it's very cold, okay? So you 161 00:07:28.819 --> 00:07:31.199 have to wear multiple layers. Every time you have to 162 00:07:31.240 --> 00:07:32.680 go to the bathroom, it's a big pain in the 163 00:07:32.699 --> 00:07:35.850 butt because you gotta take everything off. But no, you 164 00:07:35.930 --> 00:07:39.449 actually don't because- A friend of mine informed me about 165 00:07:39.490 --> 00:07:48.279 this special little tool called the Shiwi P-Funnel. And so basically, 166 00:07:48.620 --> 00:07:51.819 I didn't have to take my pants down. I felt like, wow, 167 00:07:52.040 --> 00:07:53.579 look how empowered I am. 168 00:07:53.639 --> 00:07:56.810 I can write my name in the snow. And I did. 169 00:07:57.129 --> 00:07:57.629 And I did. 170 00:07:57.649 --> 00:08:03.149 A bright pink P-Funnel, and it worked fantastic. 171 00:08:04.579 --> 00:08:07.740 I tell this story in the book, but the women 172 00:08:07.879 --> 00:08:10.360 on the trip were very curious about it, but also 173 00:08:10.579 --> 00:08:11.399 quite jealous about it. 174 00:08:11.439 --> 00:08:13.660 And one actually even asked me to borrow it one day. 175 00:08:13.680 --> 00:08:15.699 Oh, no, no. 176 00:08:15.899 --> 00:08:17.009 And so a. 177 00:08:16.990 --> 00:08:20.310 Big part of the book, it has my real method 178 00:08:20.350 --> 00:08:22.750 in it, which we talk about boundaries a lot. 179 00:08:22.829 --> 00:08:25.370 OK, boundaries, people, boundaries. I am not sharing my pee funnel. 180 00:08:27.389 --> 00:08:30.589 So if you want confidence, start with a pee funnel. 181 00:08:30.689 --> 00:08:31.149 A pee funnel. 182 00:08:32.210 --> 00:08:33.850 Okay, I want to talk about the. 183 00:08:33.809 --> 00:08:37.440 Real method because I live for a good framework. But 184 00:08:37.480 --> 00:08:40.059 before we go there, one of the things that I 185 00:08:40.100 --> 00:08:43.419 appreciated the most about working with you as an author, 186 00:08:43.840 --> 00:08:46.960 so Simone came to a writing retreat that I led 187 00:08:47.000 --> 00:08:48.600 and we got to spend a lot of time together 188 00:08:48.639 --> 00:08:50.830 with the book. And at one point I called her 189 00:08:50.919 --> 00:08:54.250 up and I said, she referenced this earlier, I love it, 190 00:08:54.350 --> 00:08:57.690 I love the content, I

love the framework, but the 191 00:08:57.710 --> 00:09:00.669 book title is real and I need to see you 192 00:09:00.690 --> 00:09:05.019 be real. Go, you're referencing, you're skimming over the surface, 193 00:09:05.100 --> 00:09:07.759 but I want to know how you felt in those 194 00:09:07.799 --> 00:09:10.279 dark night of the soul moments. Take us into the pain. 195 00:09:10.340 --> 00:09:13.039 Take us into the failure. What was that like? What 196 00:09:13.059 --> 00:09:16.460 did it feel like? Let us cry with you. And 197 00:09:17.220 --> 00:09:20.379 you truly, I mean, you were like, understood the assignment 198 00:09:20.879 --> 00:09:23.299 and went away for six weeks and came back with 199 00:09:23.340 --> 00:09:26.110 an entirely different book. So I would love to hear 200 00:09:26.570 --> 00:09:29.000 about that journey for you as an author, because you 201 00:09:29.039 --> 00:09:30.870 leveled up 10x in that moment. 202 00:09:33.049 --> 00:09:36.889 I think that, again, when you're putting very vulnerable stories 203 00:09:36.990 --> 00:09:39.480 out there, you still have that voice inside your head 204 00:09:39.519 --> 00:09:41.879 that says, am I going to be judged, right? Like, 205 00:09:42.700 --> 00:09:44.679 my biggest concern right now is my mom still hasn't 206 00:09:44.700 --> 00:09:46.480 read the book. And I think when she reads part 207 00:09:46.519 --> 00:09:49.379 of it, she's going to be a little sad. But, 208 00:09:49.440 --> 00:09:52.200 you know, it was important for me to put. 209 00:09:52.070 --> 00:09:53.210 It out there the way I did. 210 00:09:53.250 --> 00:09:55.870 And I mean, that story has nothing to do with 211 00:09:55.929 --> 00:09:57.710 my mom. But as a parent, like when she read it, 212 00:09:57.730 --> 00:09:58.750 what did you say when you read it? 213 00:09:58.750 --> 00:09:59.429 I was angry. 214 00:09:59.830 --> 00:09:59.970 Yeah. 215 00:10:00.399 --> 00:10:02.179 She was angry. She was like, how could this be? 216 00:10:03.100 --> 00:10:06.279 And yeah, so I realized that I had to dig 217 00:10:06.320 --> 00:10:10.519 deep because again, we talk about, like I said before, 218 00:10:10.539 --> 00:10:13.019 we talk about the shiny moments, but really being able 219 00:10:13.039 --> 00:10:15.779 to talk about what we struggle with and the details 220 00:10:15.879 --> 00:10:18.090 of it. And for me, it was actually very cathartic 221 00:10:18.169 --> 00:10:21.759 to be able to write it down and say, okay, 222 00:10:21.799 --> 00:10:24.279 like now, I think for so long I thought if 223 00:10:24.320 --> 00:10:26.179 I stuff, when we struggle with something, if we just 224 00:10:26.230 --> 00:10:28.990 stuff it down, then it'll be fine. 225 00:10:29.149 --> 00:10:29.669 It'll go away. 226 00:10:30.129 --> 00:10:32.889 Fine stands for freaked out, insecure, neurotic, and emotional. So 227 00:10:33.690 --> 00:10:37.250 when you say you're fine, you're really not. And so 228 00:10:37.590 --> 00:10:39.110

that's what I did for so long was stuff it down. 229 00:10:39.149 --> 00:10:41.309 And I think what the writing process did for me 230 00:10:41.389 --> 00:10:45.080 when I really started going back in time and thinking 231 00:10:45.139 --> 00:10:47.970 about these stories, I was like, oh, I really, I 232 00:10:48.029 --> 00:10:52.129 am such a different person. I made peace with everything 233 00:10:52.169 --> 00:10:54.809 that had happened. And I'm a better human. 234 00:10:56.389 --> 00:10:59.190 And you telling that story and having the courage to 235 00:10:59.210 --> 00:11:01.929 do it is what's going to change lives. And that's, 236 00:11:02.169 --> 00:11:04.649 I think, my favorite part of the author journey is 237 00:11:04.669 --> 00:11:07.190 a lot of people will be impacted, but no one's 238 00:11:07.210 --> 00:11:09.710 going to be more transformed than you as the author. 239 00:11:09.909 --> 00:11:11.690 And you are living proof of that. Yeah. 240 00:11:12.350 --> 00:11:15.690 Tell us about the real method. What is the real method? 241 00:11:16.860 --> 00:11:18.539 So the REAL method, first of all, I like the 242 00:11:18.559 --> 00:11:21.759 word real way better than authentic, so I started there. 243 00:11:21.899 --> 00:11:22.590 Too many letters. 244 00:11:22.629 --> 00:11:25.450 I know. Way too much math there. 245 00:11:25.990 --> 00:11:29.330 So it stands for respect yourself, embrace your failures, ask 246 00:11:29.350 --> 00:11:32.389 yourself what you want, and live without limits. And the 247 00:11:32.409 --> 00:11:35.610 reason I started with self-respect is because I think it's 248 00:11:35.649 --> 00:11:39.320 foundational for everything we do. I remember as a kid 249 00:11:39.360 --> 00:11:42.000 being taught to respect my elders, my peers, but never 250 00:11:42.080 --> 00:11:43.919 once do I remember that the most important person that 251 00:11:43.960 --> 00:11:47.259 I need to respect is myself. And so that's so 252 00:11:47.320 --> 00:11:50.700 important for me with my kids is that idea of 253 00:11:50.740 --> 00:11:54.110 setting boundaries, the idea of self-care, really putting those things 254 00:11:54.669 --> 00:11:57.409 into practice and, you know, all the steps in it, 255 00:11:57.429 --> 00:11:58.409 embracing your failures. 256 00:11:58.450 --> 00:12:00.710 I mean, failures are not a stop sign, right? They're 257 00:12:00.730 --> 00:12:01.370 stepping stones. 258 00:12:01.470 --> 00:12:04.309 The most successful people in the world, however you define success, 259 00:12:04.730 --> 00:12:08.559 like that, they've failed at things. I mean, that's part 260 00:12:08.600 --> 00:12:11.379 of how you work through things. But I used to 261 00:12:11.419 --> 00:12:13.850 think that you know, failure was the end of the road. Ooh, 262 00:12:13.889 --> 00:12:15.870 don't try that again. That was icky, right? But that's 263 00:12:15.909 --> 00:12:17.429 not how it works. It's like, okay, what did I 264 00:12:17.480 --> 00:12:20.500 learn from that? What can I do next? Um, the 265 00:12:20.580 --> 00:12:22.440 ask yourself what you want, I think is a really 266 00:12:22.480 --> 00:12:25.419 interesting one because I, you know, and this is from 267 00:12:25.840 --> 00:12:29.019 a woman's, a woman's perspective is that we don't do 268 00:12:29.059 --> 00:12:32.799 that enough, right? We focus on what everybody else needs 269 00:12:33.080 --> 00:12:35.399 and we tend to be the caretakers and, you know, 270 00:12:35.419 --> 00:12:37.220 it really is about saying, okay, what do I want 271 00:12:37.259 --> 00:12:37.539 right now? 272 00:12:37.659 --> 00:12:38.080 Like what? 273 00:12:38.539 --> 00:12:40.500 And, and, I can tell you, I had to ask 274 00:12:40.539 --> 00:12:43.879 myself that question many times. And what I'm doing in 275 00:12:43.919 --> 00:12:47.360 my life is exactly where I want to be. I 276 00:12:47.399 --> 00:12:49.559 started off as a CPA, just so you know. I 277 00:12:49.559 --> 00:12:51.950 have a bachelor's and master's in accounting. I was supposed 278 00:12:51.970 --> 00:12:55.230 to be a doctor, but both my parents are doctors. 279 00:12:55.470 --> 00:12:58.690 My husband's a doctor. My sister's a doctor. I obviously 280 00:12:58.710 --> 00:13:03.649 am a speaker. But I failed organic chemistry the first time, 281 00:13:04.070 --> 00:13:05.370 took it again, got a D, and that was the 282 00:13:05.409 --> 00:13:07.669 end of any thoughts of medical school. And so I 283 00:13:07.710 --> 00:13:10.190 said to my dad, I really want to go into acting. 284 00:13:10.350 --> 00:13:11.909 And he said, accounting it is. 285 00:13:11.929 --> 00:13:15.600 I was like, similar letters, but not the same thing. 286 00:13:16.360 --> 00:13:19.820 And so I went into accounting and changed my mind 287 00:13:19.860 --> 00:13:21.860 many times over my life because we have these ideas 288 00:13:21.899 --> 00:13:24.100 that our kids need to know exactly what they're going 289 00:13:24.120 --> 00:13:26.259 to do by the time they're 18 years old. I mean, 290 00:13:26.419 --> 00:13:30.159 I'm 53, and now I'm where I'm meant to be. 291 00:13:30.919 --> 00:13:33.570 Beautiful. And then the last one, the L was live 292 00:13:33.590 --> 00:13:33.889 without limits. 293 00:13:33.909 --> 00:13:34.789 Live without limits, yeah. 294 00:13:34.809 --> 00:13:35.509 Talk to us about that. 295 00:13:35.889 --> 00:13:37.870 We limit ourselves from the second we wake up until 296 00:13:37.889 --> 00:13:39.649 the minute we go to bed, right? I mean, the 297 00:13:39.700 --> 00:13:41.899 way we talk about ourselves. I used to say, I'm 298 00:13:41.960 --> 00:13:44.899 just a stay-at-home mom. I'm just Rob's wife. I'm just 299 00:13:44.919 --> 00:13:48.179 a volunteer, basically justifying my existence. We're not just anything. 300 00:13:48.200 --> 00:13:49.860 We're not just anyone. We are all unique. 301 00:13:49.879 --> 00:13:52.120 We all matter. We all make a difference in the

world. 302 00:13:52.259 --> 00:13:54.000 And so the words we say matter. 303 00:13:54.019 --> 00:13:58.509 And there's tons of research around the words that you 304 00:13:58.529 --> 00:14:01.649 say to yourself and how impactful it is. We just 305 00:14:01.690 --> 00:14:03.330 finished the Olympics. I mean, think about that. Do you 306 00:14:03.350 --> 00:14:04.690 think a skier goes to the top of the hill 307 00:14:05.350 --> 00:14:06.830 This is really going to suck. I'm going to do 308 00:14:06.889 --> 00:14:07.529 horrible today. 309 00:14:07.730 --> 00:14:08.350 No, they don't. 310 00:14:08.389 --> 00:14:10.909 They talk themselves up. So the words you say to 311 00:14:10.929 --> 00:14:13.200 yourself matter. And it took me a long time to 312 00:14:13.240 --> 00:14:16.080 realize that. And one of my big realizations was through 313 00:14:16.100 --> 00:14:18.759 this kid over here. Because when she was 15 years old, 314 00:14:19.600 --> 00:14:22.419 I was getting ready for an event in front of 315 00:14:22.460 --> 00:14:26.080 the mirror and complaining how I had gained weight again. 316 00:14:26.120 --> 00:14:28.240 I don't fit in my clothes. Why am I even going? 317 00:14:28.639 --> 00:14:31.600 Really berating myself. And she said, she walked in and 318 00:14:31.620 --> 00:14:35.000 she said, first of all, you're beautiful. Second of all, 319 00:14:35.120 --> 00:14:38.340 you need to stop. You're giving me a complex. How 320 00:14:38.500 --> 00:14:40.379 can you expect me to love my body when you 321 00:14:40.399 --> 00:14:42.360 don't even like your own? And that was such a 322 00:14:42.379 --> 00:14:44.240 wake-up call. And I think so many of us go 323 00:14:44.259 --> 00:14:47.580 through life talking down to ourselves. And we don't even 324 00:14:47.620 --> 00:14:51.409 realize we're doing it because it's on autopilot, auto-repeat. 325 00:14:51.549 --> 00:14:53.509 And so that. 326 00:14:53.350 --> 00:14:56.529 Part is really about thinking about what you're saying to yourself. 327 00:14:56.629 --> 00:14:59.129 Because it not only affects you, but it affects the 328 00:14:59.169 --> 00:14:59.789 people around you. 329 00:14:59.850 --> 00:15:01.649 And I didn't realize that. I didn't even realize I 330 00:15:01.669 --> 00:15:02.070 was doing it. 331 00:15:02.389 --> 00:15:03.250 Yeah, yeah. 332 00:15:04.039 --> 00:15:06.419 In just a minute, I'm going to take questions as well. 333 00:15:06.480 --> 00:15:08.639 So we'd love for if anyone has questions they'd like 334 00:15:08.659 --> 00:15:11.879 to share. But before we go there, Simone, talk to 335 00:15:11.940 --> 00:15:16.919 us about the actual launch process. So you said earlier 336 00:15:17.019 --> 00:15:19.659 when you released your first book, this one over in 337 00:15:19.700 --> 00:15:23.340 the corner, you had this idea, as most authors do, 338 00:15:23.720 --> 00:15:25.519 if I write it, they will come. If I put 339 00:15:25.539 --> 00:15:28.440 it into the world, everyone

will flock to my door 340 00:15:28.460 --> 00:15:32.460 and if only, right? We have to tell people that 341 00:15:32.500 --> 00:15:36.299 this book exists. So how was this launch different than 342 00:15:36.340 --> 00:15:37.440 the first one that you did? 343 00:15:37.919 --> 00:15:38.700 Tell us your learnings. 344 00:15:38.720 --> 00:15:41.480 Oh my gosh. Okay. So I went on 200 podcasts. 345 00:15:42.179 --> 00:15:43.970 How's your voice? 346 00:15:44.690 --> 00:15:48.750 It's fantastic. It's worked really well. So it's like strong now. 347 00:15:48.809 --> 00:15:49.450 It's very strong. 348 00:15:50.629 --> 00:15:55.970 I basically texted everybody in my phone, texted everybody in 349 00:15:56.009 --> 00:15:59.529 my husband's phone, and It's pretty effective. You've got to 350 00:15:59.570 --> 00:16:01.769 keep doing it. And then your friends were like, oh, yeah, 351 00:16:01.809 --> 00:16:04.629 I'm getting it. I'm like, did you really? Show me 352 00:16:04.649 --> 00:16:05.149 the receipts. 353 00:16:05.210 --> 00:16:05.730 Did you really? 354 00:16:05.750 --> 00:16:09.529 And that's the crazy thing. Sometimes your closest friends don't 355 00:16:09.570 --> 00:16:11.529 write you a review where you're like, what are you doing? 356 00:16:12.169 --> 00:16:15.669 So it was, again, my word for the year is 357 00:16:15.710 --> 00:16:18.820 taking action. And so it was really about taking action 358 00:16:18.840 --> 00:16:20.179 with every aspect of it. 359 00:16:20.269 --> 00:16:21.860 And it worked. 360 00:16:22.159 --> 00:16:24.840 And people know about the book. That's the other thing, too, 361 00:16:24.940 --> 00:16:29.590 is that even random people are coming up to me and, oh, 362 00:16:29.610 --> 00:16:32.080 I heard your book made the USA Today bestseller list. 363 00:16:32.240 --> 00:16:34.820 I was like, who are you? I don't say that, 364 00:16:34.860 --> 00:16:36.480 but I'm like, oh, thank you. I don't know who 365 00:16:36.519 --> 00:16:36.730 you are. 366 00:16:37.059 --> 00:16:39.399 Well, but I think that's such the beautiful thing is 367 00:16:39.480 --> 00:16:42.980 that so much of publishing is actually hand-to-hand combat and 368 00:16:43.039 --> 00:16:46.120 having the courage and the real confidence to get out 369 00:16:46.159 --> 00:16:48.090 there and put your book in front of people and 370 00:16:48.120 --> 00:16:50.769 put yourself in front of people and not be afraid 371 00:16:51.029 --> 00:16:53.149 of maybe they don't write the review, maybe they don't 372 00:16:53.190 --> 00:16:55.990 respond to the text, and to keep knocking on doors 373 00:16:56.049 --> 00:16:57.529 and handing the book out because. 374 00:16:58.100 --> 00:17:00.059 from doing that, then you see the impact. 375 00:17:00.080 --> 00:17:02.399 Tell us about a few of the people who have 376 00:17:02.440 --> 00:17:05.119 shared just how they've been impacted from the book so far. 377 00:17:05.819 --> 00:17:09.220 You know, what's really interesting is I've had more messages 378 00:17:09.289 --> 00:17:12.289 from men than women that have read the book. Actually, 379 00:17:12.309 --> 00:17:16.309 I did an interview with, there's a local paper called 380 00:17:16.329 --> 00:17:21.690 the Business Observer in Sarasota, and the editor for it 381 00:17:21.970 --> 00:17:25.809 texted me today and just said that he was blown 382 00:17:25.869 --> 00:17:30.119 away by the book and that He said he appreciated 383 00:17:30.200 --> 00:17:32.160 how vulnerable I was in the book and that it's 384 00:17:32.220 --> 00:17:34.109 really going to make a difference in the world. I 385 00:17:34.150 --> 00:17:37.069 have a friend who is a Marine, a retired Marine, 386 00:17:37.710 --> 00:17:40.470 and he also was like, I read it in two days. 387 00:17:40.910 --> 00:17:43.329 I couldn't put it down. It really impacted my life. 388 00:17:43.509 --> 00:17:47.440 And he goes, your story is my story. So it 389 00:17:47.480 --> 00:17:49.259 doesn't matter that you wrote it for women. It's going 390 00:17:49.279 --> 00:17:50.839 to change the life of men as well. 391 00:17:51.619 --> 00:17:52.079 Wow. 392 00:17:52.819 --> 00:17:54.299 Raise your hand if you need more confidence. 393 00:17:54.319 --> 00:17:54.390 Yes. 394 00:17:56.069 --> 00:17:56.650 I definitely do. 395 00:17:56.769 --> 00:17:58.049 If you didn't raise your hand, I want to talk 396 00:17:58.069 --> 00:17:58.910 to you afterwards. 397 00:18:00.210 --> 00:18:00.569 Okay. 398 00:18:00.589 --> 00:18:04.369 Yeah, exactly. I'd love to open it up to a 399 00:18:04.430 --> 00:18:09.049 couple of questions. Oh, I love it. Jennifer. Thank you 400 00:18:09.089 --> 00:18:12.490 so much. Oh, coming behind you. Oh, absolutely. Happy to. 401 00:18:12.950 --> 00:18:16.079 Simon, thank you so much for talking about your framework. 402 00:18:16.319 --> 00:18:19.900 And I'm curious about, I'm thinking about impact results. 403 00:18:20.220 --> 00:18:23.839 What are some dream results that you would love to 404 00:18:23.900 --> 00:18:25.180 see now that the book is. 405 00:18:25.180 --> 00:18:25.599 Out in the world? 406 00:18:27.710 --> 00:18:30.829 I mean, I think for me, it's always when you 407 00:18:30.869 --> 00:18:33.630 impact one person's life, you change the world. And so 408 00:18:34.190 --> 00:18:38.400 really hearing stories of how people have done things differently 409 00:18:38.460 --> 00:18:41.119 because of reading the book, because I think that is 410 00:18:41.160 --> 00:18:43.779 the most important thing. I mean, unless you're someone famous, 411 00:18:43.799 --> 00:18:45.380 you don't make money off of a book. So it 412 00:18:45.420 --> 00:18:47.019 has nothing to do with that. That's why I'm happy 413 00:18:47.039 --> 00:18:49.299 to donate all the profits every time I go somewhere 414 00:18:49.680 --> 00:18:51.539 from it, because that's not what it's about. It's about 415 00:18:51.579 --> 00:18:55.509 changing lives. That's the biggest thing is to hear

from 416 00:18:56.150 --> 00:18:58.769 other women that, hey, I did something different. I spoke 417 00:18:58.829 --> 00:19:01.230 up in a meeting where I would have stayed silent before. 418 00:19:01.490 --> 00:19:05.500 Or I really rethought what I'm doing, how I'm interacting 419 00:19:05.519 --> 00:19:08.700 with my children, whatever it is that is making a 420 00:19:08.720 --> 00:19:09.460 difference in their lives. 421 00:19:10.880 --> 00:19:11.220 Awesome. 422 00:19:11.299 --> 00:19:12.400 We had another question over here. 423 00:19:12.440 --> 00:19:12.680 Yes? 424 00:19:12.700 --> 00:19:16.599 I actually have two questions if I can be greedy. 425 00:19:16.640 --> 00:19:16.799 Great. 426 00:19:16.819 --> 00:19:19.269 Be greedy. Live without limits. 427 00:19:20.529 --> 00:19:21.470 Yeah. 428 00:19:21.750 --> 00:19:26.569 So the first question is, in the context of Mount Kilimanjaro, 429 00:19:26.609 --> 00:19:29.869 but also in everyday life, there's so many, I think, 430 00:19:29.950 --> 00:19:33.839 ingredients that probably go into success or getting to the summit. 431 00:19:34.210 --> 00:19:37.319 Why was confidence the thing that you've honed in on? 432 00:19:39.359 --> 00:19:43.279 Because I realized how much I struggled with self-doubt, that 433 00:19:43.440 --> 00:19:47.259 I questioned everything I did on a regular basis. And 434 00:19:48.599 --> 00:19:50.880 the biggest thing I realized is that I always thought 435 00:19:50.920 --> 00:19:53.339 confidence was something other people had, and I just didn't. 436 00:19:53.660 --> 00:19:56.059 But it doesn't work that way. It's a skill, like 437 00:19:56.099 --> 00:19:59.200 any other skill. It's a skill that you build the 438 00:19:59.220 --> 00:20:00.240 way you think about things. 439 00:20:00.279 --> 00:20:01.980 The way you talk to yourself. 440 00:20:02.000 --> 00:20:06.220 But you don't take one Spanish lesson and become fluent, right? 441 00:20:06.940 --> 00:20:09.019 You don't go to the gym one time and become buff, 442 00:20:09.079 --> 00:20:10.299 although that would be amazing. 443 00:20:11.140 --> 00:20:14.920 That doesn't happen. But that's the same thing with mindset. 444 00:20:14.940 --> 00:20:17.119 It's the same thing with confidence is that it is 445 00:20:17.549 --> 00:20:19.730 something that you work on all the time. And a 446 00:20:20.130 --> 00:20:21.519 lot of times we'll look at other people and say, 447 00:20:21.549 --> 00:20:24.170 oh my gosh, they're so confident. And sometimes they are, 448 00:20:24.210 --> 00:20:27.809 sometimes they're not. Sometimes they have this facade up. And 449 00:20:27.849 --> 00:20:30.069 that was me for a long time. My friends thought 450 00:20:30.430 --> 00:20:33.069 that I was super confident that I had it all together. 451 00:20:33.170 --> 00:20:35.410 But I didn't cry for years because I thought if 452 00:20:35.470 --> 00:20:37.930 I cried, like it would all fall apart, right? And 453 00:20:38.039 --> 00:20:41.380 so that

for me is why I really focused on 454 00:20:41.400 --> 00:20:43.299 that because I knew that that was something that I 455 00:20:43.319 --> 00:20:43.980 really struggled with. 456 00:20:44.039 --> 00:20:45.559 And then you start looking at statistics. 457 00:20:45.619 --> 00:20:50.579 It's like 80% of all people struggle with low self-esteem. 458 00:20:50.779 --> 00:20:52.420 I mean, they're huge statistics. 459 00:20:53.279 --> 00:20:55.359 One of the craziest ones, and I always like to 460 00:20:55.380 --> 00:20:57.630 talk about this when I speak, is that when it 461 00:20:57.660 --> 00:21:01.230 comes to women and beauty, take a guess on what 462 00:21:01.269 --> 00:21:02.970 percentage of women consider themselves beautiful. 463 00:21:04.720 --> 00:21:05.000 Anybody? 464 00:21:07.680 --> 00:21:10.609 OK. Close. 4%. 4% of all women in the world 465 00:21:10.670 --> 00:21:11.710 consider themselves beautiful. 466 00:21:12.150 --> 00:21:14.809 Now let me put that in relationship to something that 467 00:21:15.109 --> 00:21:17.650 is very interesting. 468 00:21:17.650 --> 00:21:19.430 65% of people in our country believe in aliens. 469 00:21:21.650 --> 00:21:24.880 Yet only 4% of women believe that they're beautiful. 470 00:21:25.190 --> 00:21:26.720 How ridiculous is that? 471 00:21:26.720 --> 00:21:29.359 65% of men think they're handsome. That's what I thought 472 00:21:29.400 --> 00:21:31.740 you were going to say. 473 00:21:31.779 --> 00:21:31.880 No. 474 00:21:32.829 --> 00:21:35.750 No, more ridiculous than that. No, come on. But it is, 475 00:21:35.910 --> 00:21:37.910 you know, it's a crazy thing when you think about 476 00:21:37.930 --> 00:21:40.490 it like that. Yeah, it's an issue. Like we need 477 00:21:40.509 --> 00:21:42.450 to look in the mirror and we're all unique. We're 478 00:21:42.470 --> 00:21:44.690 all beautiful. Like we need to tell ourselves that. 479 00:21:44.789 --> 00:21:47.529 And again, when we have kids and they see ourselves, 480 00:21:47.890 --> 00:21:49.349 when they see us look in the mirror and say, 481 00:21:49.369 --> 00:21:52.109 oh my gosh, you know, God, you gain weight or, 482 00:21:52.190 --> 00:21:54.210 you know, your wrinkles or whatever. What do our kids 483 00:21:54.250 --> 00:21:56.609 start to think, right? That they're not good enough. So 484 00:21:57.049 --> 00:21:58.450 it's so important that we change the way we talk 485 00:21:58.470 --> 00:21:58.789 to ourselves. 486 00:21:59.130 --> 00:21:59.730 That was random, but. 487 00:22:00.559 --> 00:22:03.940 Okay, part two. Yeah, part two. So I think it 488 00:22:03.980 --> 00:22:07.559 relates to that. I can imagine, so I haven't read 489 00:22:07.579 --> 00:22:08.720 the book yet, but I bought it. 490 00:22:09.200 --> 00:22:11.200 So I'm excited to read it. And I can imagine 491 00:22:11.269 --> 00:22:15.650 that there's like a kind of like a global or 492 00:22:16.029 --> 00:22:20.029 like a macro confidence of like just navigating everything.

And 493 00:22:20.069 --> 00:22:25.490 then there's like a specific acute confidence around like climbing 494 00:22:25.549 --> 00:22:28.720 a mountain or writing a book or doing a specific thing. 495 00:22:29.230 --> 00:22:34.589 And I'm just curious, like I personally do well with 496 00:22:34.630 --> 00:22:37.769 like macro confidence, but maybe there are these things like 497 00:22:37.849 --> 00:22:41.029 writing or speaking that are like super intimidating to me 498 00:22:41.150 --> 00:22:44.440 in an acute way. So what would you, having gone 499 00:22:44.460 --> 00:22:46.460 through this journey, both with the mountain and the books, 500 00:22:47.039 --> 00:22:47.519 what would you. 501 00:22:47.480 --> 00:22:48.000 Say about that? 502 00:22:48.200 --> 00:22:50.599 Yeah, I mean, I agree. 503 00:22:50.619 --> 00:22:52.680 I think that, you know, we can all be confident 504 00:22:52.740 --> 00:22:56.009 in different areas, right? But the goal is to not 505 00:22:56.049 --> 00:22:59.089 let the areas that we're struggling in affect us. So 506 00:22:59.190 --> 00:23:02.230 I have my little mindset hack that I like to use. 507 00:23:02.549 --> 00:23:06.299 Very creative title. I thought of it myself. It's called Control-Alt-Delete. 508 00:23:07.400 --> 00:23:08.740 So back in the day, it was how you would 509 00:23:08.779 --> 00:23:11.480 reset a frozen computer. But sometimes our minds freeze too. 510 00:23:12.019 --> 00:23:14.920 We get stuck in that comparison game. We spiral in self-doubt. 511 00:23:15.299 --> 00:23:17.500 So control is about awareness. Because most of the time, 512 00:23:17.519 --> 00:23:21.109 we're not aware what we're telling ourselves. What are the 513 00:23:21.150 --> 00:23:22.609 thoughts that are running your day? I call it the 514 00:23:22.630 --> 00:23:23.210 what-if whisperer. 515 00:23:23.559 --> 00:23:24.960 What if you fail? What if they judge you? What 516 00:23:24.980 --> 00:23:25.660 if you're not enough? 517 00:23:26.500 --> 00:23:30.339 So becoming aware of those thoughts is the most important thing. 518 00:23:31.619 --> 00:23:33.180 And is it real? Is it helpful? 519 00:23:33.240 --> 00:23:35.440 Most of the time, the answer is no. Alt is 520 00:23:35.460 --> 00:23:38.640 about alternative. Tell yourself a better story. Instead of telling 521 00:23:38.660 --> 00:23:40.519 yourself that you can't be a writer or you can't 522 00:23:40.539 --> 00:23:41.720 be a climber, yes, you can. 523 00:23:42.200 --> 00:23:43.829 You can. You have to put in the work. But yes, 524 00:23:43.869 --> 00:23:44.180 you can. 525 00:23:44.769 --> 00:23:47.670 And then delete the habits and beliefs that don't serve you. 526 00:23:48.130 --> 00:23:51.029 Delete the comparison game. Delete the belief that you're not enough. 527 00:23:51.460 --> 00:23:52.940 delete the idea that you need to wait until you 528 00:23:52.980 --> 00:23:55.640 feel ready. So, I mean, that for me has been 529 00:23:55.960 --> 00:23:58.859 really effective,

even to the point where like going to 530 00:23:58.900 --> 00:24:00.420 an event where I'm like, Oh, I don't know if 531 00:24:00.460 --> 00:24:01.009 I'm going to fit in. 532 00:24:01.029 --> 00:24:01.549 What am I going to do? 533 00:24:01.569 --> 00:24:03.450 And I'm like, control, I'll delete it. Just get in 534 00:24:03.470 --> 00:24:05.869 the car and go. And for me, that's been really effective. 535 00:24:07.009 --> 00:24:07.549 I love that. 536 00:24:08.069 --> 00:24:12.369 Let's go for one more question. Yes. AJ. Hi. 537 00:24:13.089 --> 00:24:13.150 Hi. 538 00:24:14.250 --> 00:24:18.390 Why did you say yes to climbing Mount Kilimanjaro? Like with, 539 00:24:18.890 --> 00:24:20.869 A million reasons would have been so easy. 540 00:24:20.950 --> 00:24:24.910 I have six kids. I can't do it. 541 00:24:25.190 --> 00:24:28.829 What was it in you that was like, yeah, I'm 542 00:24:28.869 --> 00:24:30.390 going to climb this mountain? 543 00:24:31.369 --> 00:24:32.009 That's a big leap. 544 00:24:32.329 --> 00:24:32.529 Yeah. 545 00:24:33.049 --> 00:24:33.990 Yeah, it was a big leap. 546 00:24:34.119 --> 00:24:38.160 So I think there's really two parts to that question. 547 00:24:38.319 --> 00:24:40.900 And the first one is I had been the yes 548 00:24:40.960 --> 00:24:43.839 girl for so long. I was the people pleaser. I 549 00:24:43.880 --> 00:24:46.109 did everything, right? I was like, yes, you need me 550 00:24:46.119 --> 00:24:48.089 to pick up your kid from school? Sure, I only 551 00:24:48.130 --> 00:24:49.480 have six of my own, but sure, I'll do it. 552 00:24:51.130 --> 00:24:52.690 You want me to be the Browning troop leader? Yes, 553 00:24:52.730 --> 00:24:55.910 I'll do that too, because I love, no, I don't. But, 554 00:24:56.289 --> 00:24:59.349 you know, so I said yes to everything because. 555 00:25:00.490 --> 00:25:01.869 I put that expectation on myself. 556 00:25:01.930 --> 00:25:03.450 I thought that that's what I had to do for 557 00:25:03.490 --> 00:25:05.170 people to include me and people to like me and 558 00:25:05.210 --> 00:25:07.690 all the things. The second part was I was at 559 00:25:07.710 --> 00:25:09.150 a point where I realized I had to get out 560 00:25:09.170 --> 00:25:12.630 of my own way. Kilimanjaro just happened to come up. Like, 561 00:25:12.670 --> 00:25:15.380 it probably could have been run a 5K, like something 562 00:25:15.720 --> 00:25:16.259 to help me. 563 00:25:16.720 --> 00:25:19.200 But what came up was Kilimanjaro. 564 00:25:19.240 --> 00:25:23.890 Yeah, it would have been a lot easier. So two 565 00:25:23.930 --> 00:25:26.710 parts to that was that I knew I needed to 566 00:25:26.730 --> 00:25:29.230 get out of my own way, because I was really struggling. 567 00:25:29.529 --> 00:25:33.910 And you read enough self-help books, and you're like, OK, 568 00:25:34.269 --> 00:25:36.410 you've got to take action. And so that was me 569 00:25:36.430 --> 00:25:39.859 taking action. A weird action to take, but hey, life changing. 570 00:25:42.210 --> 00:25:43.769 Part two of that, just to wrap that up. 571 00:25:43.789 --> 00:25:44.190 Sorry, Ali. 572 00:25:44.509 --> 00:25:45.940 Part two. She got a part two. 573 00:25:45.950 --> 00:25:46.950 I'm going to do a part two. 574 00:25:50.319 --> 00:25:53.119 What was the biggest life lesson that you walked away 575 00:25:53.200 --> 00:25:53.819 from that mountain? 576 00:25:53.839 --> 00:25:56.059 Yeah. 577 00:25:56.740 --> 00:26:01.279 The biggest one was that I really don't need to 578 00:26:01.319 --> 00:26:03.859 worry about what anybody else is thinking. Like, I am 579 00:26:03.900 --> 00:26:07.420 a good person. I am doing amazing things. And, you know, 580 00:26:07.440 --> 00:26:10.019 I have six kids at home, and I didn't think 581 00:26:10.079 --> 00:26:10.680 that I was enough. 582 00:26:11.180 --> 00:26:12.359 Right? That's ridiculous. 583 00:26:12.660 --> 00:26:14.880 And because to me, the most important job in the 584 00:26:14.900 --> 00:26:17.799 world is raising good humans. And so that was really 585 00:26:17.900 --> 00:26:20.349 the big mindset shift for me was that I am 586 00:26:20.390 --> 00:26:22.049 enough as I am, and I don't need to worry 587 00:26:22.069 --> 00:26:23.269 about what anybody else is thinking. 588 00:26:25.009 --> 00:26:25.450 So good. 589 00:26:25.809 --> 00:26:27.609 And if you don't want to climb a mountain, but 590 00:26:27.650 --> 00:26:30.710 you do want confidence, we have books for sale in 591 00:26:30.769 --> 00:26:34.880 the lobby if you'd like to take a smaller step. Simone, 592 00:26:34.990 --> 00:26:37.799 what would, as we kind of wrap this up, what 593 00:26:37.920 --> 00:26:41.460 kind of transformation Do you hope to see in the 594 00:26:41.500 --> 00:26:44.279 life of the reader once they close that last chapter 595 00:26:44.480 --> 00:26:45.299 and set the book down? 596 00:26:45.559 --> 00:26:46.759 How do you want them to be changed? 597 00:26:46.900 --> 00:26:48.819 Yeah, I want them to say, yes, I can do that. 598 00:26:49.079 --> 00:26:51.670 I mean, that's the biggest thing is that we so 599 00:26:51.730 --> 00:26:53.369 often wait for someone else to. 600 00:26:53.329 --> 00:26:54.470 Say, oh, yeah, you should do that. 601 00:26:54.750 --> 00:26:54.890 Right. 602 00:26:54.950 --> 00:26:57.109 Applying for a job. Your best friend will tell. 603 00:26:56.990 --> 00:26:58.809 You 15 times, oh, you should apply for that job. 604 00:26:58.829 --> 00:27:02.160 And you're like, oh, no, I want people to start 605 00:27:02.180 --> 00:27:04.220 doing it for themselves, saying you should apply for that job. 606 00:27:04.240 --> 00:27:06.430 Like I can I'm going to go do it. right? 607 00:27:06.490 --> 00:27:10.089 So it's that, again, going back to taking action, even 608 00:27:10.150 --> 00:27:13.089 when you feel scared, even when you're not sure of 609 00:27:13.130 --> 00:27:15.910 what's going to happen. I mean, again, that's where confidence grows. 610 00:27:15.970 --> 00:27:17.099 So take action. 611 00:27:18.160 --> 00:27:19.500 Well, I'm so proud of you. 612 00:27:19.859 --> 00:27:22.880 Again, I'm so grateful you wrote this book and that 613 00:27:22.940 --> 00:27:25.380 you took the confidence, you had the confidence and the 614 00:27:25.460 --> 00:27:28.420 courage to do it. And we're going to hear more 615 00:27:28.440 --> 00:27:32.400 about Dream Streets, which this event tonight is supporting. But 616 00:27:32.900 --> 00:27:35.529 One quick ask I have for everyone. This is now 617 00:27:35.589 --> 00:27:40.410 I'm putting my publisher hat on. Aside from buying the book, Simone, 618 00:27:40.710 --> 00:27:43.670 if you want to support her, write a review on Amazon. 619 00:27:43.910 --> 00:27:45.549 Thank you so much. I didn't pay you for that piece, 620 00:27:45.589 --> 00:27:46.109 but that's great. 621 00:27:46.150 --> 00:27:46.769 Thank you. 622 00:27:46.869 --> 00:27:50.380 That would be because these are the tiny little things 623 00:27:50.480 --> 00:27:51.980 that we can do. I call it being a good 624 00:27:52.019 --> 00:27:54.799 literary citizen. If you want to show up and support 625 00:27:54.839 --> 00:27:58.660 Simone posting on social media, and then it takes 30 seconds, 626 00:27:58.740 --> 00:28:03.109 go onto Instagram, click the little stars, And whatever feels authentic, 627 00:28:03.150 --> 00:28:09.369 five stars. Write the review. But those kinds of things, 628 00:28:09.390 --> 00:28:12.720 you have no idea. Even leaving a review on the podcast, 629 00:28:12.759 --> 00:28:15.980 you have no idea how far that goes when you 630 00:28:16.019 --> 00:28:18.799 are the creative and the author putting your work out 631 00:28:18.839 --> 00:28:21.180 into the world. So thank you, each of you, for 632 00:28:21.220 --> 00:28:24.000 being here and for showing up and supporting Simone. 633 00:28:24.599 --> 00:28:26.339 And you're just such a rock star. 634 00:28:26.400 --> 00:28:26.839 Thank you. 635 00:28:26.900 --> 00:28:27.579 I stand in awe. 636 00:28:27.819 --> 00:28:28.180 Thank you. 637 00:28:29.720 --> 00:28:32.289 Thank you for listening to her unshakable confidence. 638 00:28:33.089 --> 00:28:36.789 If this conversation resonated with you, be sure to subscribe 639 00:28:36.849 --> 00:28:39.150 and leave a review so more women can find the show. 640 00:28:39.529 --> 00:28:40.670 Keep trusting yourself. 641 00:28:41.329 --> 00:28:42.730 You are stronger than you think. 642 00:28:43.130 --> 00:28:44.769 You are unshakable. 643 00:28:45.710 --> 00:28:46.430 See you next week.