James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. James is currently working to publish his first book, Content-Based Networking, releasing this September.

During our interview we discuss:

- What is Content-Based Networking?

- James shares how he took on the persona of a journalist vs a sales person when connecting with potential clients.

- He shares his 5 part framework for leveraging content based networking.

- We discuss the importance of targeting your "ideal customer persona" (ICP)

- James shares the keys to success for his outreach strategy.

- He talks about some tips for how to do a successful collaboration.

- We talk about the importance of and some ideas on how to nurture the relationship after the collaboration.

- James talks about how he went the extra mile and traveled around the country to meet some of people he collaborated with.

- He shares the right way to transition the conversation from collaboration to more of a sales conversation.

James' websites:

Connect with James on LinkedIn

[email protected]


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