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ABOUT THIS EPISODE

In this episode, Adam talks to Benedikt Deicke about building Userlist.io, a new email automation product for SaaS businesses that he recently launched with his co-founder Jane Portman.

Topics include:

  • The risks and technical challenges of building client-side API integrations and why Benedikt decided to focus on a server-side integration for launch
  • Building Userlist with Ember instead of trendier tools like React
  • How the Ember app authenticates with the Rails API
  • Strategies for keeping email deliverability high for Userlist's customers
  • How Benedikt built Userlist's complex segmentation engine by creating a custom AST structure and compiling it to SQL
  • How the automation and email scheduling system works

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English
United States
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TRANSCRIPT

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