ABOUT THIS PODCAST

In this semi-regular video and podcast series, Jon Reed of diginomica.com talks enterprise media with folks who are dismantling tired ideas about PR and marketing with fresh approaches and kickass content. Informal talks hit on the creative use of media to earn attention and authority, and navigating the perils of disclosure and virality. Guests have been known to put Jon in the hot seat also. Some episodes are not completely safe for work, especially if the topic of Klout is brought up. Social networks are not the focus of this podcast series - creating effective media is. But some discussions of social networks, and how not to screw up the use of these tools, is unavoidable.
English
United States
9 episodes
since Aug, 2014

LATEST EPISODE

Reaching B2B buyers and their networks with content - an informal podcamp session with Jon Reed

In this interactive live discussion from Western Mass Podcamp 2018, Jon shares his views on researching the so-called informed buyer, and why marketing and sales must change. Participants from the session share their own challenges, and Jon hits on the dynamics of winning (and sustaining) attention, and why topic authority and opt-in audiences are essential. He explains why social media is useless without content, and why content is useless without a clear business identity. The role of subscription and curation is discussed. (Jon did a related session that continues these themes with a look at the power of immersive creativity; look out for that podcast soon). 
Disclaimer: The podcast and artwork embedded on this page are from Jon Reed, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

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