We brought back Nick Armstrong (@IMNickArmstrong) for another awesome episode! Nick’s our resident social media expert, so we asked him to come give everyone the low-down on Google’s new social network: Google Plus! Nick had a lot of great information and even told us about features we didn’t know about. We also talked about Apple’s strange decision to switch the scrolling direction, some amazing mobile content stats, how to get people to take your design advice, and the trickiness of the HTML5 audio tag. Don’t miss this one!

- Steve & Ron

Episode 14 Show Notes
News Items
  • Mobile Content Usage
    • http://www.comscore.com/Press_Events/Press_Releases/2011/7/comScore_Reports_May_2011_U.S._Mobile_Subscriber_Market_Share
    • In May, 69.5 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.8 percent of subscribers (up 1.5 percentage points), while downloaded applications were used by 38.6 percent (up 2.0 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 28.6 percent of mobile subscribers.
    • 308M people in US (probably closer to 312M in 2011)
    • 234M aged 13 and over use mobile devices (that sounds like all of them!)
    • 20.35 M Apple mobile subscribers
    • In May 2011 for the first time RIM market share dropped below Apple:
      • Android: 38.1% (+5.1 points)
      • Apple: 26.6% (+1.4)
      • RIM: 24.7% (-4.2)
    • AND
    • iPad has 89% of tablet traffic worldwide, 96.9% in US.
      • http://www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Introduces_Device_Essentials
  • Apple switched the scroll direction on us!!
  • HTML5 in the field
    • <audio> tag is in the HTML5 spec.
    • Need multiple formats for desktop browsers to play audio natively:
      • Safari, Chrome: mp3
      • Firefox: ogg
      • IE – well, it’s f***ed up. Of course! Providing a Flash fallback is best plan for IE7, IE8.
      • IE9 theoretically supports <audio> using mp3, but must use attribute preload=”preload” or it doesn’t work. This is a pain because for mobile sites you’d like to set preload=”none” so you don’t waste people’s bandwidth.
      • For mobile, Android 2.2 (Froyo) and earlier – has an HTML5 bug, won’t play <audio>. Fixed in Android 2.3 Gingerbread.
  • 7 Ways to get a team to implement your recommendations:
  • Google+ with Nick Armstrong
Podcast Sponsor
  • For the listeners of Einstein & Sock Monkey, Audible is offering a free audiobook download with a free 14-day trial to give you a chance to check out their service.
    • My audible pick this episode is:
      • “In the Plex” by Steven Levy, “How Google thinks, works, and shapes our lives”
    • To download your free audiobook today go to http://www.audibletrial.com/einstein
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