Not only did we get to sit down for a 30 minute interview with the ineffable Cennydd Bowles (UX Designer Extraordinaire) but we have some great discussion on the “cloud” (is it the same as the internet, or not?), some interesting mobile news, what the Google I/O conference means for you, and the return of the Social Media Minute with Nick Armstrong!

- Steve & Ron

Episode 10 Show Notes News items:
  • WordPress 3.2 Beta 1 available for download
    • http://wordpress.org/news/2011/05/wordpress-3-2-beta-1/
    • Performance improvements
    • The visual editor’s full-screen composing experience has gotten a major overhaul, and is now available from HTML mode, too
    • Admin UI facelift
    • New default theme: Twenty Eleven: Rotating header images, post format support,
    • If you visit your Dashboard using an outdated web browser, we’ll let you know there’s a newer version available.
    • WordPress has new minimum system requirements: PHP 5.2.4 and MySQL 5.0.
    • Internet Explorer 6 will no longer be supported.
    • Anticipated to be officially released near the end of June
  • Improving Usability with Fitts’ Law
    • If you’re a UX Designer who finds that, because “designer” is in your job title, some people mistakenly think that what you do is purely subjective and ethereal. Not real work, in other words, you need to point them to this article.
    • http://sixrevisions.com/usabilityaccessibility/improving-usability-with-fitts-law/
    • There’s a lot of science and reasoning that goes into a good user experience on the web or elsewhere.
    • Fitts’ law is centered around a mathematical equation that is used to illustrate the time it takes to reach a target object. A target object, in the context of UIs, can be any interactive element, such as a submit button, a hyperlink, and an input field in a web form. The idea is this: The quicker you can reach a target object, the more convenient and easy it is to use.
  • Ericsson 2011 study on the use of mobile, with a particular focus on apps
    • http://www.ericsson.com/res/docs/2011/silicon_valley_brochure_letter.pdf
    • 35 percent of US Android/iPhone users interact with non-voice applications on their smartphones before getting out of bed. The most common activity here is checking Facebook – 18 percent of social networking users log in while their heads are still on the pillow.
    • [Apps] are perceived as easy to use because they require little or no navigation through file structures, they require no inputting of addresses,  no searching or clicking on links. In other words, apps give users direct access to the content or online service of their choice.
    • App use bridges the experience across devices. If you have an app on your iPhone and iPad, many associate the activity with the app rather than the device. They conclude that “while people are currently on a smartphone honeymoon, the smartphone itself may turn out to be easier to replace than the actual apps. When new devices come along and capture the interest of consumers, they may indeed find themselves with shiny new things in their hands, but the habits that have developed around apps could prove harder to change.
  • Google IO Developers’ conference announcements
    • Android-centric:
      • New version of Android: Ice Cream Sandwich
      • Movie Rentals
        • for Android phones & tablets
        • same prices and terms as the iTunes rentals
      • In-App Payments for Android store
        • they’re only taking 5% of the transaction, not 30% like Apple
        • can be implemented with only one line of code
    • Web/Chrome centric
      • There are 160 Million users of the Chrome browser
        • up from 70 million last year
      • Google Music Beta
        • cloud-based music storage
        • streams to any computer or android (or kind-of the iPhone)
        • The current beta allows for 20,000 songs to be uploaded for free.
        • Still can’t buy music – you have to upload it all yourself
        • by invite only (you can request an invite at music.google.com )
      • Chromebooks are going live
        • running the Chrome OS
        • everything on the cloud – hardly any local storage
        • for enterprise and education – a monthly payment model
      • Angry Birds available in the browser
        • through the Chrome app store
        • pretty awesome gameplay – and it’s in a BROWSER!!
    • To top it off, everyone at Google IO got – for FREE!
      • Samsung Galaxy Tab
      • Verizon EVO 4G hotspot
      • Google Chromebook (shipping next month)
      • This is BRILLIANT marketing!!
  • Interview with Cennydd Bowles
    • author of our current book club book, “Undercover UX Design”
  • You can find Cennydd at www.cennydd.co.uk
  • Twitter: @cennydd
Book Club:
  • “Resonate” by Nancy Duarte
  • On amazon: http://amzn.to/k3Z9xP $17.50
  • Podcast sponsor!
    • For the listeners of Einstein & Sock Monkey, Audible is offering a free audiobook download with a free 14-day trial to give you a chance to check out their service.
    • My audible pick this episode is: iWoz, by Steve Wozniak & Gina Smith
    • To download your free audiobook today go to http://www.audibletrial.com/einstein
    • Again, that’s http://www.audibletrial.com/einstein for your free audiobook!
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