Full Transcript for From a 1962 Sewing Machine to 2,000 Stores | Katie Richardson

physical products business just because it was fun. 00:04:20.639 --> 00:04:27.920 And I would take people on the side and help them out and help them do things they'd been trying to do on their own for 12, 18 months, two years. 00:04:28.160 --> 00:04:30.079 And it was effortless, Jazz. 00:04:30.160 --> 00:04:32.959 It was fun and it was super rewarding. 00:04:33.360 --> 00:04:38.480 And so it made sense to me to exit my company and then, like, of course, I'm gonna move into this thing. 00:04:38.560 --> 00:04:44.639 And then the moment that was my core thing, that's when I really feel like opposition showed up. 00:04:44.720 --> 00:04:49.600 And it's like, oh yeah, you think you want to go help people shine their light greater into the world? 00:04:49.759 --> 00:04:52.319 Well, let's just see how committed you are to that. 00:04:52.560 --> 00:04:56.160 And I would wake up in the morning dreading the day. 00:04:56.240 --> 00:04:58.720 And I hadn't ever experienced that before. 00:04:58.959 --> 00:05:03.920 And I was, you know, mad at myself that I'd made this decision that was not reversible. 00:05:04.079 --> 00:05:08.079 I was mad at God that I was being called in this direction and I really felt unqualified. 00:05:08.160 --> 00:05:13.839 I was mad at my spouse, mad at my kids, um, and yet kept moving forward. 00:05:13.920 --> 00:05:14.480 It was a choice. 00:05:14.560 --> 00:05:16.399 At the end of the day, it was a choice and it was a decision. 00:05:16.480 --> 00:05:24.800 And there were multiple times when I thought, you know, I could go back to product design, which I know and I'm very good at and I've proven on a very significant scale. 00:05:24.959 --> 00:05:36.079 But when in those quiet moments, Chaz, where you're that still small voice is maybe a little bit louder, I knew that this was the direction that God had for me. 00:05:36.240 --> 00:05:38.480 He wasn't gonna force me in that direction. 00:05:38.800 --> 00:05:42.079 You know, no man's being forced into heaven. 00:05:42.319 --> 00:05:49.839 And yet, like I would say with my lips that I wanted what God had for me, but I was pushing against it actively. 00:05:50.079 --> 00:05:55.680 And, you know, I had a lot of questions and I didn't have some sort of certification. 00:05:55.839 --> 00:05:56.319 I didn't. 00:05:56.560 --> 00:06:01.680 I had developed the principles that I was teaching people through the school of hard knocks. 00:06:01.839 --> 00:06:11.439 And so there was never that moment that someone says, Yes, now, Katie, you are qualified to go out into the world and to help people make their wildest dreams come true. 00:06:11.600 --> 00:06:13.120 Like I didn't have that moment. 00:06:13.360 --> 00:06:15.360 And so it was easy to question myself. 00:06:15.519 --> 00:06:19.040 It was easy to second guess myself, and whether or not it was opposition, right? 00:06:19.199 --> 00:06:25.920 The adversary or myself, I don't necessarily know who it was, but let me tell you, I had those crying sessions in the shower. 00:06:26.079 --> 00:06:28.160 It was like, who do you think you are? 00:06:28.399 --> 00:06:29.439 What do you think you're doing? 00:06:29.600 --> 00:06:32.800 Who gives you the right to tell him what to do in his business? 00:06:33.040 --> 00:06:39.040 And there were a lot of times when that voice would speak up, and I I didn't necessarily have an answer for it. 00:06:39.519 --> 00:06:40.720 And it terrified me. 00:06:41.040 --> 00:06:42.319 The Yeah. 00:06:42.560 --> 00:06:48.160 Well, so there you had to work through that, and and I'm I'm sure we'll get to some of the story of that. 00:06:48.319 --> 00:06:55.519 How does a listener right now take what you're saying, which is I I knew I was called to this, but I was actively fighting against it? 00:06:55.680 --> 00:07:05.680 How do they know, or how did you know in that moment that it was so clear that you're fighting against it, as opposed to maybe this is a desire and I'm just not really not made for this, and so I'm gonna go a different direction? 00:07:05.759 --> 00:07:13.759 Like there's all kinds of different ways to maybe have interpreted that, but you were so clear, like this is what I am, but I'm going like I'm you know, I'm uh I'm Jonah. 00:07:13.839 --> 00:07:14.560 I'm running the other way. 00:07:14.639 --> 00:07:16.800 You know, like how did you know? 00:07:16.959 --> 00:07:17.439 How do they know? 00:07:17.759 --> 00:07:30.480 So for about two years, Chaz, I was traveling a lot for my business, and I was either, you know, going to San Francisco and pitching to a room of potential investment partners, or I was going to New York to a trade show, right? 00:07:30.560 --> 00:07:32.240 And I was I was traveling a ton. 00:07:32.399 --> 00:07:38.240 And every time I would travel, perfect strangers would come up to me and they would say the same thing. 00:07:38.480 --> 00:07:42.720 And it was really weird because it didn't happen at home, it didn't happen at the grocery store. 00:07:42.879 --> 00:07:44.720 It happened every time I was traveling. 00:07:44.800 --> 00:07:46.000 And I was like, what's happening? 00:07:46.079 --> 00:07:46.800 What's going on? 00:07:46.959 --> 00:07:55.199 And there was this trip that I took to Las Vegas to go help my husband out at a trade show in at the Consumer Electronics Show. 00:07:55.439 --> 00:07:59.759 It is one of the biggest trade shows in the world, and it's really exciting. 00:07:59.839 --> 00:08:03.439 You know, my background is product design, so as a product designer, I love going to this show. 00:08:03.519 --> 00:08:09.199 You get to see what's on the horizon technology-wise, five, 10, 15 years into the future. 00:08:09.439 --> 00:08:12.959 And so I'm at this consumer electronics show. 00:08:13.279 --> 00:08:16.480 My designer heart is just so excited to be there. 00:08:16.639 --> 00:08:22.160 And I'm helping my husband out for his brand in his booth, and I had taken a lunch break. 00:08:22.399 --> 00:08:31.120

And after I took my lunch break, I was coming back in the convention hall, and there was this huge throng of people, and there was this like central figure. 00:08:31.279 --> 00:08:33.279 There were like 30 people around this central figure. 00:08:33.440 --> 00:08:36.240 And it looked like everyone was clamoring to get to this person in the middle. 00:08:36.399 --> 00:08:41.440 And from the distance that I was at, I was like, that looks like Stevie Wonder. 00:08:41.919 --> 00:08:47.840 And, you know, famous people come to these shows, so it wouldn't have been the craziest thing in the world to have a celebrity at the show. 00:08:48.000 --> 00:08:59.200 And I'm walking into the room, and as I'm having this thought, looking at this throng of people, there's another person next to the Stevie Wonder looking figure who's popping his head up above the crowd. 00:08:59.440 --> 00:09:04.000 And he's obviously trying to look at something, but the people are kind of blocking him. 00:09:04.159 --> 00:09:06.159 And he's really insistent. 00:09:06.320 --> 00:09:18.639 And so he keeps jumping up, and finally, like Moses parting the Red Sea, he pushes everybody aside, makes his way through the crowd, and he comes face to face with me, puts his hands on my shoulders, looks me square in the eyes. 00:09:18.720 --> 00:09:20.320 I've never met this man before. 00:09:20.480 --> 00:09:24.240 And he says, You're the most beautiful woman I've ever seen. 00:09:24.559 --> 00:09:25.679 Who are you? 00:09:27.039 --> 00:09:30.879 That was the question everyone had been asking me, Chaz. 00:09:31.039 --> 00:09:34.480 And in the most dramatic way, here it was again. 00:09:34.799 --> 00:09:35.759 Who are you? 00:09:36.000 --> 00:09:40.639 And I'd been getting it on airplanes and Ubers, you know, in crowded rooms. 00:09:40.799 --> 00:09:43.600 But here it was in a really dramatic form. 00:09:43.679 --> 00:09:50.000 And it was like in that moment, it was like God saying, Katie, wake up, pay attention. 00:09:50.159 --> 00:09:52.879 And I had been on my knees praying, reading scriptures. 00:09:53.039 --> 00:09:54.879 I was seeking searching answers. 00:09:54.960 --> 00:10:01.279 I had made this move, wondering if it was the right move for me, and kind of questioning it every day. 00:10:01.519 --> 00:10:04.080 And I was looking for the path forward. 00:10:04.320 --> 00:10:11.679 And what I was looking for was maybe like the right business model or the right principles or the right method to teach people, right? 00:10:11.759 --> 00:10:13.200 What's the system that I'm teaching people? 00:10:13.279 --> 00:10:14.639 And I didn't know what that was. 00:10:15.039 --> 00:10:18.320 And God was, without me realizing it, God was answering that question. 00:10:18.480 --> 00:10:19.759 He was like, Katie, guess what? 00:10:19.840 --> 00:10:21.679 You're like paying attention to the wrong things. 00:10:21.840 --> 00:10:24.799 And you need to ask a better question, which is who am I? 00:10:25.679 --> 00:10:32.080 And in that moment, I saw it on a level I'd never seen it before, and I couldn't ignore it anymore. 00:10:32.240 --> 00:10:35.759 In the past, it kind of shrugged it off. 00:10:36.000 --> 00:10:42.879 And when it happened in that way, and and by the way, I asked the guy who he was, and he said his name was Lamar, and that he was with Stevie, and I said, Stevie who? 00:10:43.120 --> 00:10:44.480 And he said Stevie Wonder. 00:10:44.639 --> 00:10:46.320 He was with Stevie Wonder. 00:10:46.480 --> 00:10:50.799 He was around some of the most famous people for like the last 40 years. 00:10:51.039 --> 00:10:54.240 And this guy just pushed his way through a crowd to come meet me? 00:10:54.480 --> 00:10:55.039 What? 00:10:55.279 --> 00:10:59.279 Like that's what really had me take pause and what was happening. 00:10:59.519 --> 00:11:07.679 And you know, I learned in that moment that there was something that was pulling this man through the crowd. 00:11:07.759 --> 00:11:13.039 And I needed to figure out what that was, and then I needed to teach other people how to create that for themselves. 00:11:13.360 --> 00:11:13.679 Yeah. 00:11:13.840 --> 00:11:17.360 There's a there, it's almost like there was a pulse, right? 00:11:17.519 --> 00:11:25.279 A frequency, an energy, you know, a talent, something uh shining that that he noticed that I'm sure plenty of other people did, like you said. 00:11:25.440 --> 00:11:30.720 It is interesting though, how you pointed out how it kept happening when you were traveling, but it wasn't happening at home. 00:11:30.799 --> 00:11:31.840 What's that about? 00:11:32.879 --> 00:11:37.200 I think when I travel, there's this level of freedom. 00:11:37.679 --> 00:11:41.759 You know, I'm a mother of four, and we homeschool our kids. 00:11:42.000 --> 00:11:51.759 And so when I'm traveling, this can sound horrible, but I just like I'm fully present on that trip and I'm not worrying about the kids. 00:11:51.919 --> 00:11:56.639 And I think it was this level of presence that I'm able to reach when I'm traveling. 00:11:56.879 --> 00:12:00.879 It's a new environment, it's new people, and I'm really open, I'm really curious. 00:12:01.039 --> 00:12:03.039 I'm kind of taking it all in. 00:12:03.279 --> 00:12:07.759 And you know, we've all experienced that time where you drive to the grocery store and you're like, How did I get here? 00:12:07.840 --> 00:12:09.039 Because you're just in beta mode. 00:12:09.120 --> 00:12:12.639 You're just like, you're you're just moving, but you're not really thinking about it. 00:12:12.799 --> 00:12:15.600 And when I'm traveling, I'm really curious about what's around me. 00:12:15.679 --> 00:12:17.519 I'm super present, I'm super open. 00:12:17.600 --> 00:12:21.440 And I think that that presence radiates from me. 00:12:21.519 --> 00:12:22.879 And I think people experience it. 00:12:24.879 --> 00:12:29.440 How how I'm sure you've developed this a little bit out, but give the listeners a little

tease here. 00:12:29.519 --> 00:12:34.240 How how can they find this presence, whether it's when they're traveling or whether when they are at home? 00:12:34.399 --> 00:12:36.159 Like, how can they experience that? 00:12:37.200 --> 00:12:48.720 So part of what maybe had it not showing up when I was at home is you know, we have thoughts that go through our mind all day, every day, right? 00:12:48.879 --> 00:12:51.600 And then we have feelings and emotions. 00:12:51.679 --> 00:12:58.080 And a lot of times, and I was experiencing this, a lot of times your head and your heart can be at war. 00:12:58.960 --> 00:13:10.080 And if you can understand how to create alignment between your thoughts, your feelings, and your actions, that's the third piece of it. 00:13:10.159 --> 00:13:19.120 If you can create alignment between those three things, for me, that's where I really connect with God on a really deep and profound way. 00:13:19.519 --> 00:13:23.279 And we're taught that God is in the now. 00:13:23.519 --> 00:13:30.159 And so if I can align my mind with my heart, with my actions, then I'm in the now. 00:13:30.240 --> 00:13:33.279 I'm present, and I'm therefore then connected with God. 00:13:33.360 --> 00:13:35.360 I'm greater influenced by his spirit. 00:13:35.440 --> 00:13:41.600 I can that inner voice is a little bit louder, and I have the courage I need to take action on it. 00:13:41.840 --> 00:13:42.720 So that's the trick. 00:13:43.279 --> 00:13:43.840 That's the key. 00:13:44.159 --> 00:13:44.559 Yeah. 00:13:44.799 --> 00:13:47.279 How did you do that at home? 00:13:47.519 --> 00:13:55.440 Homeschooling four kids, you know, husband has his own business as well, and you guys are doing this multifaceted family thing. 00:13:55.679 --> 00:13:59.039 How did how did you take what you just said and put it into play? 00:13:59.279 --> 00:14:04.559 I have to warn you because you know, we all we all want that answer. 00:14:05.759 --> 00:14:07.279 And there is an answer. 00:14:07.519 --> 00:14:08.240 There is. 00:14:08.559 --> 00:14:16.240 It's not glamorous, it's not sexy, and in a lot of ways, it might even seem like it's too simple and it's not profound. 00:14:16.960 --> 00:14:19.759 But Chaz, the answer is daily practices. 00:14:20.000 --> 00:14:23.360 And I'm a woman who is committed to daily exercise. 00:14:23.519 --> 00:14:25.120 We have this body that has needs. 00:14:25.200 --> 00:14:30.639 It needs sleep, it needs food, it needs hydration, it needs exercise, it needs to develop its muscles. 00:14:30.879 --> 00:14:35.200 You have like at bare minimum, you have to take care of those needs. 00:14:35.440 --> 00:14:39.919 Then you have a mind that has needs, and you have to take care of your mind. 00:14:40.080 --> 00:14:41.440 So that means journaling, right? 00:14:41.519 --> 00:14:44.159 Getting all those thoughts out of your head and onto paper. 00:14:44.240 --> 00:14:46.720 It means prayer and meditation. 00:14:47.039 --> 00:14:52.399 Um, you have a

marriage and kids and relationships with those people. 00:14:52.480 --> 00:14:55.200 And so you need to be in alignment in your relationships. 00:14:55.360 --> 00:14:58.240 So me and my husband have date night once a week. 00:14:58.480 --> 00:15:08.559 We have very difficult conversations, and sometimes it leads to tremendous tension, but we know that that conflict leads to greater intimacy with us, right? 00:15:08.720 --> 00:15:11.440 A greater connection, a bit better level of trust. 00:15:11.679 --> 00:15:23.519 And so it's about understanding the dynamics of being a human being and then developing practices that support you and being able to be aligned. 00:15:23.679 --> 00:15:27.200 And so I read scriptures every day. 00:15:27.360 --> 00:15:31.440 And I think it's really important for me to be connected with God and in his word. 00:15:31.600 --> 00:15:33.279 You know, I say prayers to speak to God. 00:15:33.440 --> 00:15:34.879 Well, how's he gonna speak to me? 00:15:34.960 --> 00:15:36.000 I have to read his word. 00:15:36.159 --> 00:15:37.360 That's how he speaks to me. 00:15:37.519 --> 00:15:38.879 So I have to be in the scriptures. 00:15:38.960 --> 00:15:43.279 And let me tell you, there are so many days I don't feel like doing those things. 00:15:43.440 --> 00:15:46.399 I feel like I'm at war with my inner teenager most mornings. 00:15:46.480 --> 00:15:47.120 I'm serious. 00:15:47.279 --> 00:15:49.840 There's this voice in my head that's like, I don't feel like working out today. 00:15:49.919 --> 00:15:52.480 And I'm like, okay, well, we're gonna do it anyways. 00:15:52.720 --> 00:16:00.559 And I found this little trick where I'll play the music that my teenage self used to listen to, which is like Led Zeppelin, by the way. 00:16:00.720 --> 00:16:02.240 And she just like falls in line. 00:16:02.399 --> 00:16:04.080 I'm like, okay, we're gonna do this. 00:16:04.240 --> 00:16:05.840 Like, what are we doing today? 00:16:06.000 --> 00:16:09.279 Deadlifts, Roman, Roman deadlifts, squats, like, what are we doing? 00:16:09.360 --> 00:16:13.120 And she just gets excited by the music as the trigger. 00:16:13.200 --> 00:16:24.799 So it's about understanding the needs of being a human being, getting yourself into a place of alignment every day through these daily, I call them power creation practices. 00:16:25.039 --> 00:16:30.399 And then because I'm in that place of power, then when I go to work, I can be hyper efficient. 00:16:30.559 --> 00:16:32.159 I can be hyper clear. 00:16:32.399 --> 00:16:43.600 I can be super committed to taking action and doing the things that, you know, if I was tired or hungry, didn't get enough sleep, feeling anxious, that I wouldn't have the courage to take that action. 00:16:43.679 --> 00:16:52.240 So it's about getting in alignment every day so I can be connected to God, hear his spirit, and then go do the things that I feel called to do. 00:16:53.200 --> 00:16:54.559 Yeah, extremely powerful. 00:16:54.639 --> 00:16:56.639 I mean, you're dropping just really, really good stuff. 00:16:56.720 --> 00:17:01.200 I hope that they just hit up hit the pause button and or that that reverse 30-second button on the podcast. 00:17:01.279 --> 00:17:04.240 Just hit it a couple times and listen to that again. 00:17:04.480 --> 00:17:10.000 Um, super vulnerable um sharing, you know, the the the pieces there about what's happening in your own head. 00:17:10.640 --> 00:17:13.119 But I think everybody experiences that. 00:17:13.279 --> 00:17:16.079 Why do you think that that's passed over so much? 00:17:16.240 --> 00:17:23.119 Like if the if the masses think, well, Katie's so special because she doesn't have that inner voice that's telling her not to work out today. 00:17:23.279 --> 00:17:26.240 But the truth is, we both know, you just shared it, is that we both do. 00:17:26.559 --> 00:17:33.359 And we kind of have to, you know, kick that younger Chaz or younger Katie into gear and we go work out anyway, or whatever the task is. 00:17:33.759 --> 00:17:35.200 Why do you think that that's passed over? 00:17:35.359 --> 00:17:50.480 Like, why does the mass not understand that it's still real for even you or I we're very habituated to focus and become obsessed with our circumstances or our reality. 00:17:51.359 --> 00:17:54.799 And I'm a product designer first and foremost. 00:17:54.960 --> 00:17:58.720 That was kind of what I studied in school and first excelled at. 00:17:59.359 --> 00:18:02.640 And so I I I love creation. 00:18:03.359 --> 00:18:10.079 And God created us to be creators, and the scriptures even tell us that there are two phases of creation. 00:18:10.240 --> 00:18:20.160 There's first the spiritual creation, and then there is the physical or manifestation, the external reality creation. 00:18:20.640 --> 00:18:25.680 And so I've walked through this process of creation so many times when it comes to physical products, right? 00:18:25.759 --> 00:18:28.640 I think of an idea in my mind and I can rotate it around. 00:18:28.720 --> 00:18:54.480 I can see the backside, I can see the different parts and pieces and the materials that I would use to create that and the joints and how they come together, and I can manipulate it in my mind, and then I can take a pencil or a pen and I can draw it on paper, and then utilizing different materials, whether it's like stuff out of the recycle bin or maybe I'm using metal or wood, I can go fabricate a physical uh manifestation of that what once was just an idea in my head. 00:18:54.559 --> 00:19:04.640 And that process of taking a thought, aka spiritual idea, and turning it into reality, I'm fascinated by it. 00:19:04.720 --> 00:19:06.960 And it's exhilarating to me. 00:19:07.440 --> 00:19:16.000 And what what I think people are missing is every day you and I are creating ourselves. 00:19:16.240 --> 00:19:21.279 And it starts first in these thoughts, in this spiritual creation of self. 00:19:21.359 --> 00:19:30.000 And we use

words to create ourselves, and we'll say things like, I'm always late, or I'm tired today, or you just really set me off, or I'm frustrated. 00:19:30.079 --> 00:19:32.400 And then we're creating ourselves to show up that way. 00:19:32.480 --> 00:19:36.480 And then that then in turn determines our external reality. 00:19:36.640 --> 00:19:43.359 And so where I started was people are so obsessed with the external reality and they're trying to manipulate their reality. 00:19:43.440 --> 00:19:46.000 And they utilize force to try and do that. 00:19:46.160 --> 00:19:52.799 And what I do is I like to take the path of least resistance, and and I go back to that process of creation. 00:19:52.880 --> 00:20:04.960 If I can create what I want internally within myself first, then I just kind of have to, if that's what it is, in if if that's who I am inside of me, then all I have to do is like show up to life. 00:20:05.119 --> 00:20:11.839 And it doesn't take long for life to catch up with or reflect what's already happening internally inside of me. 00:20:12.000 --> 00:20:15.440 So that's why people miss it, is they're starting backwards. 00:20:16.000 --> 00:20:22.960 And they're they're trying to ignore or uh diminish. 00:20:23.279 --> 00:20:29.039 Listen, that battle that goes on inside of every one of us, it's uncomfortable. 00:20:29.440 --> 00:20:34.880 And it's embarrassing, and it feels us feeling like we're vulnerable. 00:20:34.960 --> 00:20:36.640 If anybody knows about that about me. 00:20:36.880 --> 00:20:46.799 And for whatever reason, Chaz, from the very beginning of my entrepreneurial journey, my business took off and it looked like it was working. 00:20:46.960 --> 00:20:48.319 I was dying inside. 00:20:48.480 --> 00:20:54.400 And so I'm on this rocket ship, and my business is exploding, and I'm losing it on my kids. 00:20:54.480 --> 00:20:56.480 And I'm like, this is not okay. 00:20:56.880 --> 00:20:58.880 That I'm being this way with my kids. 00:20:59.039 --> 00:21:01.759 This is not okay that I have no patience for my husband right now. 00:21:01.920 --> 00:21:03.119 That's not okay with me. 00:21:03.279 --> 00:21:07.920 And so those moments brought me to my knees, and I was asking God, I'm like, how do I do this? 00:21:08.160 --> 00:21:15.359 Because, you know, I felt very called to be an entrepreneur, and it felt directly incompatible with the rest of my life. 00:21:15.519 --> 00:21:22.640 And I wanted to set it down, and I felt very strongly from God that no, that's not what I have for you, and you need to keep going. 00:21:22.720 --> 00:21:27.279 And I'm like, okay, well, if I'm gonna keep going, you need to show me how to do this because it's not working. 00:21:27.519 --> 00:21:35.119 And that's when he really taught me that instead of looking for a business model, which is what I was doing, I was like, I need the right business model. 00:21:35.279 --> 00:21:37.279 And it wasn't about the business model. 00:21:37.440 --> 00:21:40.400 He taught me that you're a designer, you're a creator, Katie. 00:21:40.799 --> 00:21:50.640 And so you might not see the woman who's capable of building this very dynamic life, but you don't need her because you can go create her. 00:21:50.799 --> 00:22:00.960 And in that moment, I took my own design processes, which I was using in products and brand, and it was working very well, by the way, and I turned Them on myself. 00:22:01.039 --> 00:22:09.200 And I started to design the woman who was capable of navigating this multidimensional life. 00:22:09.519 --> 00:22:09.759 Yeah. 00:22:09.920 --> 00:22:12.079 So I mean, this is just an incredible topic. 00:22:12.160 --> 00:22:12.799 We could live here. 00:22:12.880 --> 00:22:14.880 I want to live here for a little bit longer. 00:22:15.200 --> 00:22:25.599 Um, this idea of being a creator, uh, the mindset for me changed a handful of years ago in a way where I understood that I was a creator and I use the identity now as I'm a builder. 00:22:25.839 --> 00:22:27.599 And so same same thing here. 00:22:28.000 --> 00:22:41.759 But there's a lot of uh Christians or believers that have a problem with that idea of being a creator, and it's like it it maybe takes away from the reverence that they might have, you know, towards God. 00:22:41.839 --> 00:22:48.720 And so, what would you say to the person that is struggling, believer or not believer, understanding that they're a creator or a builder? 00:22:48.880 --> 00:22:57.839 And really, I mean, you've practically shown us what that means, and I want to press more on that here in a second, but from the belief perspective, they have to first believe that they are that before they can do that. 00:22:57.920 --> 00:22:59.279 What would you say to that? 00:23:00.960 --> 00:23:09.200 I think we see demonstrations of truth in like fractal forms in reality. 00:23:09.359 --> 00:23:11.599 And let me explain what I mean. 00:23:12.160 --> 00:23:22.319 My relationship with my kids is a reflection of a potential relationship with me and my father in heaven, my creator. 00:23:22.720 --> 00:23:28.160 And what I want for my kids is everything that I have, and then a million times more, right? 00:23:28.319 --> 00:23:31.440 I want them to have everything that I have and more. 00:23:32.000 --> 00:23:43.039 And if I was created by the ultimate creator, then isn't the seed of that greatness inside of me? 00:23:43.599 --> 00:23:52.319 And so, you know, we have a heavenly father, heavenly mother who created us in spiritual form and then physical form. 00:23:52.720 --> 00:23:59.119 And I believe that they want for us what they are capable of themselves. 00:23:59.359 --> 00:24:00.880 That's just my personal belief. 00:24:01.200 --> 00:24:03.119 Hey, kings and queens, Chaz Wolfe. 00:24:03.200 --> 00:24:05.519 I want to talk to you about something that's super important to me. 00:24:05.680 --> 00:24:13.440 We put a lot of time and effort, we meaning myself and my team, into this podcast,

into the content that goes out every single day. 00:24:13.680 --> 00:24:20.079 And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too. 00:24:20.160 --> 00:24:33.920 So we would love if you would like, comment, share, leave a review, post, share again, all of the things on social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify. 00:24:34.000 --> 00:24:39.519 We would love to be able to get our content into more hands, more entrepreneurs so they can grow their business as quick as possible. 00:24:39.839 --> 00:24:46.400 Together we are building a community of like-minded entrepreneurs who are committed to growing their businesses to new heights. 00:24:46.559 --> 00:24:47.440 So let's do this. 00:24:47.519 --> 00:24:50.160 Let's help each other, let's help each other grow. 00:24:51.359 --> 00:24:59.279 It you changed quickly from seeing God as only creator to seeing him as creator and father. 00:24:59.440 --> 00:25:00.559 Uh even in your language there. 00:25:00.640 --> 00:25:00.720 Yeah. 00:25:00.960 --> 00:25:03.920 You identified him first then as you know, my father in heaven. 00:25:04.000 --> 00:25:10.319 And so taking on the heart of a father or a mother, having a parent's heart, it should change the dynamic. 00:25:10.400 --> 00:25:13.920 I didn't grow up with a dad, and so when I met my dad at 24, he didn't know I existed. 00:25:14.000 --> 00:25:15.200 I thought somebody else was my dad. 00:25:15.359 --> 00:25:16.400 Crazy God story. 00:25:16.480 --> 00:25:16.720 Wow. 00:25:16.880 --> 00:25:21.519 But my interactions with him were like new, except for that they weren't. 00:25:21.759 --> 00:25:26.880 Because I already had a heavenly father, and it was just this was the first time I could see it play out in person. 00:25:27.039 --> 00:25:27.359 Wow. 00:25:27.519 --> 00:25:32.160 And so describe, describe this uh, you know, for you, because it's personal. 00:25:32.240 --> 00:25:36.000 It's it's the mother's heart that you're describing, it's the father's heart that God has for you. 00:25:36.400 --> 00:25:38.160 How does that change the dynamic? 00:25:38.319 --> 00:25:42.400 Because we're not talking about he just because you believe he gives you everything. 00:25:42.480 --> 00:25:42.559 Right. 00:25:42.799 --> 00:25:44.640 Because that's that's not what we're talking about either. 00:25:44.960 --> 00:25:45.440 Yeah. 00:25:45.680 --> 00:25:53.279 I've had to really evolve, develop, mature, and grow my relationship with God. 00:25:54.160 --> 00:25:58.880 For a long time, I had a very servant relationship with God. 00:25:58.960 --> 00:26:06.480 And it was just basically I can be obedient, I can do exactly what you tell me to do, just tell me what to do, and I'll go do it. 00:26:06.640 --> 00:26:09.119 And that had gotten me really far in life. 00:26:09.279 --> 00:26:15.839 And I reached this point where I was, I felt like I was at this precipice. 00:26:15.920 --> 00:26:19.119 I was at the edge of a cliff, and I had to make a decision. 00:26:19.599 --> 00:26:22.640 And it wasn't like a new step forward. 00:26:22.799 --> 00:26:24.480 I had to take a leap, Chaz. 00:26:24.559 --> 00:26:25.839 And I knew that. 00:26:26.000 --> 00:26:31.359 But there were like a thousand, not a thousand, maybe 17 different directions I could potentially leap. 00:26:31.680 --> 00:26:34.319 And, you know, I'm a woman of God, a woman of faith. 00:26:34.400 --> 00:26:39.599 I want to be on the path of righteousness, and I want to get things right. 00:26:39.759 --> 00:26:51.279 And I had this tremendous fear as I was at this edge of a cliff that I was gonna maybe make the wrong decision, but not realize it until maybe five, 10, 15 years into the future. 00:26:51.359 --> 00:26:56.400 And then I would look back and have tremendous regret, only to realize I'd taken the wrong wrong path. 00:26:56.559 --> 00:27:02.559 That terrified me to the point where I was at a place of indecision for almost two years. 00:27:02.880 --> 00:27:08.319 And the more I waited to make a decision, the more pressure was building and mounting. 00:27:08.480 --> 00:27:19.519 And it the decision I needed to make wasn't just gonna affect me, it was gonna affect my spouse, my kids, my team, my family, uh, my employees, my clients and customers. 00:27:19.680 --> 00:27:23.039 Like, I was needing to make a really significant decision. 00:27:23.359 --> 00:27:28.799 And as that servant-minded woman, I was asking God, like, just tell me what to do. 00:27:28.960 --> 00:27:31.599 You have eternal perspective, tell me what to do. 00:27:31.759 --> 00:27:38.400 You know I'm a leaper, and I'll jump, but you're not you you want to know what he was saying to me, Chaz? 00:27:38.880 --> 00:27:40.000 Keep going, Katie. 00:27:40.240 --> 00:27:41.440 I'm like, keep going. 00:27:41.599 --> 00:27:42.960 What kind of direction is that? 00:27:43.200 --> 00:27:44.319 Like, that's so general. 00:27:45.119 --> 00:27:47.359 Like, can we get a little more specific? 00:27:48.000 --> 00:27:51.279 And it was just this like, you got this. 00:27:51.359 --> 00:27:53.440 I'm like, no, I don't. 00:27:53.759 --> 00:27:55.279 Tell me what to do. 00:27:55.759 --> 00:28:01.039 And you know, I had this conversation with somebody who was like, Katie, you already know what to do. 00:28:01.279 --> 00:28:03.039 And I was like, I do. 00:28:03.279 --> 00:28:05.920 And he was like, Yeah, God's told you what to do. 00:28:06.000 --> 00:28:07.119 And I'm like, He has? 00:28:07.359 --> 00:28:09.920 I'm like, listen, I've been praying, reading scriptures. 00:28:10.000 --> 00:28:11.359 I go to the temple once a month. 00:28:11.599 --> 00:28:12.880 Like, I'm trying. 00:28:13.359 --> 00:28:14.640 He's not telling me what to do. 00:28:14.799 --> 00:28:17.599 And then I was like, he told you what I need to do. 00:28:17.839 --> 00:28:18.799 You have the answer. 00:28:19.039 --> 00:28:21.440 Then

I started to think he had the answer. 00:28:21.680 --> 00:28:24.400 And he said something so incredible to me in that moment. 00:28:24.480 --> 00:28:30.319 He said, God's already told you what to do, he's given you agency, he wants you to choose. 00:28:31.440 --> 00:28:32.799 I was furious. 00:28:33.680 --> 00:28:34.720 He wants me to choose. 00:28:34.799 --> 00:28:35.599 Oh, that's cute. 00:28:35.759 --> 00:28:37.519 He has eternal perspective. 00:28:37.680 --> 00:28:39.119 He sees the beginning and the end. 00:28:39.279 --> 00:28:40.480 He wants me to choose. 00:28:40.640 --> 00:28:42.240 I I don't have that perspective. 00:28:42.319 --> 00:28:44.160 How am I supposed to make this decision? 00:28:44.559 --> 00:29:00.559 And what I started to learn is this game was less about, and maybe the game is not the right word, this life is less about making perfect decisions, and it's so much more about really developing this ability to choose. 00:29:01.519 --> 00:29:05.200 And for so long, I had leaned on God to get to that point. 00:29:05.359 --> 00:29:06.960 And it was time for me to grow up. 00:29:07.119 --> 00:29:17.200 And rather than having this kind of servant relationship with God, I needed to make him my partner, and I needed to start co-creating with God in my life. 00:29:18.480 --> 00:29:19.039 So good. 00:29:19.359 --> 00:29:23.200 And it changed, it changed like it changed everything, Chaz. 00:29:23.279 --> 00:29:26.319 It changed how I was showing up in prayer big time. 00:29:26.559 --> 00:29:27.119 Yeah. 00:29:27.440 --> 00:29:30.000 Yeah, I'm just gonna, I'm just gonna give you a little tidbit here. 00:29:30.079 --> 00:29:31.119 I want you to keep going. 00:29:31.440 --> 00:29:44.640 What you described to me was, again, as a father myself, I'm sure you feel this way as a mother, is that when we look at our children, you know, my children, you know, 10 all the way down to one right now, and there are components that I'm building in them to make good decisions. 00:29:44.720 --> 00:29:48.880 And there are certain perspectives of life that my 10-year-old can make her own decision now. 00:29:49.440 --> 00:29:54.319 And it's joy for me as a dad to go, I don't know. 00:29:54.640 --> 00:29:55.759 What do you want to do? 00:29:56.720 --> 00:30:05.519 Because I've already been building in her for 10 years the things that she needs right now in this moment to make the choice for her. 00:30:06.400 --> 00:30:09.440 So I've sure I'm sure you've seen this with your kids as well. 00:30:09.599 --> 00:30:11.759 This exact thing that you're talking about play out. 00:30:11.920 --> 00:30:14.079 But give us just a little bit more here because you're right. 00:30:14.240 --> 00:30:20.720 This is this is absolutely how God is, but it's like closely mirrored to how we how we are with our children, right? 00:30:20.960 --> 00:30:21.920 Yeah, 100%. 00:30:22.880 --> 00:30:29.599 Um we have a rule that we I shouldn't even say rule, we have a principle that we live by

in our home. 00:30:29.839 --> 00:30:33.599 And from a really young age, this is how we operated with our kids. 00:30:33.839 --> 00:30:39.119 And the principle is this teach them true principles so that they can govern themselves. 00:30:39.279 --> 00:30:44.480 And from a really young age, we were looking for ways to give our kids responsibility. 00:30:44.720 --> 00:30:51.119 You know, when my boys were three, five, and seven, we decided to go live in Taiwan for a bit. 00:30:51.359 --> 00:30:53.680 And, you know, it was a very quick decision. 00:30:53.839 --> 00:30:59.920 And so, like within days, we were packing bags and we were getting ready to go, and there was gonna be, you know, suitcases and bags. 00:31:00.000 --> 00:31:03.519 And I was like, you guys need to be responsible for your own backpack. 00:31:03.680 --> 00:31:11.039 And most people would be like, you know, you're you're gonna be going through multiple airports and then on trains, and you want your three-year-old to be in charge of his backpack? 00:31:11.119 --> 00:31:13.200 And I was like, Yeah, that's good for him. 00:31:13.359 --> 00:31:19.839 Yeah, and so from a young age, my kids were in charge of packing their own bag, and we would lay it out and be like, okay, we're gonna be gone for X amount of days. 00:31:19.920 --> 00:31:20.960 How much underwear do you need? 00:31:21.039 --> 00:31:21.759 And how many pajamas? 00:31:21.920 --> 00:31:23.440 And do we need a swimming suit, right? 00:31:23.599 --> 00:31:27.359 So it's giving kids responsibility for from a young age. 00:31:27.680 --> 00:31:32.960 Because when you when you shoulder that responsibility, then you're the one in charge of making the decisions. 00:31:33.119 --> 00:31:35.359 And I don't know how deep I need to go on all this. 00:31:35.599 --> 00:31:39.839 For example, like job charts just did not work in our house, Jazz. 00:31:40.079 --> 00:31:46.400 I knew my kids needed to contribute in the home, but job charts, like you have to do these things, it just wasn't working. 00:31:46.559 --> 00:31:49.759 And I understand the power of identity. 00:31:49.920 --> 00:31:51.839 And when you know who you are, right? 00:31:51.920 --> 00:31:57.039 To go back to that, when when you when you know who you are, then you just take action naturally from that place. 00:31:57.200 --> 00:32:01.039 And so my job chart then became identity-based. 00:32:01.359 --> 00:32:12.880 And so this week, Walker, he's the chief dog officer, and that means you're responsible for taking care of the dog and cleaning up from him and walking him and making sure he has his food. 00:32:12.960 --> 00:32:26.079 And and next week you're gonna be the Duke of Dishland, and that means you're doing the dishes twice twice a day in the morning and at night, and you're the Duke of Dishland, and that's just who you are, and you just do dishes, and you don't need to be forced into it, and you don't need someone to hound you on it. 00:32:26.319 --> 00:32:31.039 And so, you know, it's this ability to really empower my kids. 00:32:31.200 --> 00:32:46.240 I I I saw how effective that was at work with team members and like really understanding somebody's skill set and then setting them up for success and empowering them, whether that's through trainings or resources, to perform at their highest level in that position. 00:32:46.400 --> 00:32:47.680 The same is true with your kids. 00:32:47.759 --> 00:32:58.000 And so if you can understand their skills and then empower them to develop those skills, and you know, my kids are 20, 17, 15, and then my daughter's 10. 00:32:58.319 --> 00:33:09.920 My 20-year-old, he he works for like really famous YouTubers, and he's developed an ability to tell a story in video, and so he's got drones and cameras, and he always has the latest iPhone. 00:33:10.079 --> 00:33:11.920 And my husband thought that was crazy when he was younger. 00:33:12.000 --> 00:33:16.079 I'm like, no, he these are tools, and he needs to learn how to use these tools. 00:33:16.160 --> 00:33:21.359 And so he's developed that ability and he's like got people clamoring right now to work with him. 00:33:21.440 --> 00:33:22.160 He's 20. 00:33:22.319 --> 00:33:32.319 My 17-year-old is developing a logo for a software startup right now, and we actually have our next round of design reviews on Wednesday. 00:33:32.480 --> 00:33:34.960 Um, we're most of the way through this design process. 00:33:35.119 --> 00:33:55.680 He's 17, and and like, but because from a young age they had these, you might call them small, opportunities to shoulder responsibility, it ultimately has led them in this direction where they can make decisions, where they where they can be a leader, where they can choose for themselves. 00:33:55.920 --> 00:33:58.640 And I'm just super grateful. 00:33:58.720 --> 00:34:05.359 It's one of the greatest lessons that business taught me is how I was kind of offloading responsibility onto God. 00:34:05.920 --> 00:34:08.320 It was like, don't make me responsible for that. 00:34:08.480 --> 00:34:10.559 You make that decision for me, and I'll just go do it. 00:34:10.639 --> 00:34:13.519 And so if it goes wrong, it's your fault, not mine. 00:34:13.920 --> 00:34:25.039 And, you know, when we can grow ourselves up and shoulder responsibility and make God a partner and co-create with him, well, then we can teach that to our kids, and that then empowers them in their life. 00:34:25.280 --> 00:34:25.519 Yeah. 00:34:25.599 --> 00:34:30.000 I just imagine the 17-year-old in your revision meeting going, Mom, what do you think? 00:34:30.079 --> 00:34:31.199 Or what what would you do? 00:34:31.360 --> 00:34:34.719 And I and I hear you like, well, I see you because I don't actually hear you because you're not saying anything. 00:34:34.800 --> 00:34:36.239 You're just like nodding, going. 00:34:37.039 --> 00:34:37.599 Yeah. 00:34:37.920 --> 00:34:39.280 Like, no, no, no, mom, what do you think? 00:34:39.360 --> 00:34:40.480

It's like, yeah, yeah. 00:34:40.719 --> 00:34:41.679 He's brilliant too. 00:34:41.920 --> 00:34:44.719 I see the 17-year-old just frustrated, like, no, mom, come on, you do this. 00:34:44.800 --> 00:34:46.880 Like this, you've got the eternal perspective. 00:34:46.960 --> 00:34:55.599 You know, you like you've been a designer for 20, you know, we have the meeting on Wednesday, and I told him today we're gonna do a dry run of the meeting, and he's like, No, you just need to do it. 00:34:55.679 --> 00:34:58.400 I'm like, no, this is you, like this has to be you. 00:34:58.480 --> 00:35:02.239 So let's practice it so you know the story behind each of you can articulate it. 00:35:02.400 --> 00:35:13.440 He's a guy who's really driven by feeling, and so he struggles to articulate why this is a good design or or the story that this is telling, because he just intuitively knows how to tell the story. 00:35:13.840 --> 00:35:14.239 Yeah. 00:35:14.559 --> 00:35:15.119 Yeah. 00:35:15.440 --> 00:35:28.000 I I think that the not only the description of identity and the purpose that you've given in your story, um, but then the examples that you've given with your kids have really given the listener just this perspective of, okay, like, oh yeah, that's totally how I feel about my kids. 00:35:28.159 --> 00:35:31.119 Why, why wouldn't God feel this way about me? 00:35:31.360 --> 00:35:33.920 And it takes it to a personal relationship pretty quickly. 00:35:34.159 --> 00:35:34.320 Yeah. 00:35:34.559 --> 00:35:45.280 Okay, so inside of identity, you have, you know, you've grown multiple companies, uh, you know, even though the second one you thought, well, I don't know if I'm qualified. 00:35:45.360 --> 00:35:48.239 You've we've we've worked through all this here on the show. 00:35:48.639 --> 00:35:58.559 What was inside of, you know, one of these businesses a good decision that you made that was just super clear and practical that the listeners can go out today and go implement? 00:35:58.800 --> 00:36:02.159 I just I made a decision really early on what matters to me. 00:36:02.320 --> 00:36:05.199 I don't know how practical and actionable that is. 00:36:05.280 --> 00:36:06.880 That's where I'm like in a battle. 00:36:07.119 --> 00:36:10.639 But I think it's really important to know what matters to you. 00:36:10.880 --> 00:36:22.000 And you know, when my business was taking off, it could have been really easy to be blinded by money, significance, fame. 00:36:23.360 --> 00:36:25.599 And I was at the precipice of all of those. 00:36:25.760 --> 00:36:29.920 And sure, there probably were times where I kind of overstepped my bounds. 00:36:30.320 --> 00:36:38.000 But, you know, I think it's important to define what matters to you, kind of where you're headed. 00:36:38.320 --> 00:36:46.480 I use a model of a North Star because it's really easy to get blinded by those things that I was just talking about. 00:36:46.719 --> 00:36:52.800 You know, acknowledgement, fame, significance, money, those are very affirming things. 00:36:53.119 --> 00:36:59.119 And there's a part of us, I would argue it's the younger part of us, that's very motivated and driven by those things. 00:36:59.199 --> 00:37:03.039 And I think you, if you, you know, channel that part of you, it can be really effective. 00:37:03.280 --> 00:37:04.239 Let me tell you the story. 00:37:04.480 --> 00:37:08.800 So, you know, we were living off of food storage, we were nobodies. 00:37:09.039 --> 00:37:14.719 And I I had an idea, but I had no resources, no network, no brand, nothing. 00:37:15.039 --> 00:37:15.840 Nothing. 00:37:16.559 --> 00:37:26.719 And I was just a young mother of two who, you know, was buying clothes secondhand and grinding wheat to make four loaves of bread a week to feed our family. 00:37:26.960 --> 00:37:31.840 And my husband was, you know, working a day job, but we were barely able to pay the bills. 00:37:32.079 --> 00:37:38.079 And um, I was at a children's boutique and I was embarrassed to be in this boutique. 00:37:38.159 --> 00:37:44.559 This was high-end products, and I was there with a stroller that I bought for$9 on clearance at Target. 00:37:44.800 --> 00:37:47.199 And so it wasn't one of those fancy strollers. 00:37:47.360 --> 00:37:51.119 It was the cheap umbrella stroller that I'd even bought on clearance. 00:37:51.280 --> 00:37:54.719 I think it was normally like$20, and I got it for nine. 00:37:55.119 --> 00:38:05.920 Um, you know, I was wearing the same pair of jeans I'd been wearing for the last seven years, and uh, you know, I colored my own hair, I cut my own hair, and and I was just embarrassed to be in this store. 00:38:06.159 --> 00:38:09.760 And I felt like I was a stay-at-home mom who wasn't really up to anything. 00:38:09.920 --> 00:38:18.079 And I'm in this boutique and just staring at the price tag on like$50 baby shoes, and I'm like, what are you even doing in here, Katie? 00:38:18.480 --> 00:38:25.039 And pretty soon the woman who was behind the counter came up to me and she said, Where'd you get all this stuff? 00:38:25.280 --> 00:38:36.320 And she's pointing at a hat that my baby was wearing and shoes that my toddler was wearing, and a carrier that I was using to kick to hold the baby and the bag, the baby bag that I was. 00:38:36.800 --> 00:38:43.360 And I was really embarrassed and kind of on my heels because the truth is, Chaz, I'd made it, it was all homemade. 00:38:43.519 --> 00:38:47.280 I'd made it on my mom's 1962 Bernina sewing machine. 00:38:47.360 --> 00:38:48.719 It was a really old sewing machine. 00:38:48.800 --> 00:38:49.920 It was all I had. 00:38:50.159 --> 00:38:55.039 And it's just something I did to keep myself occupied while my kids were taking naps. 00:38:55.760 --> 00:38:58.320 And she was like, You made all of this? 00:38:58.559 --> 00:39:02.079 And at the time, again, like it was homemade, and that's embarrassing, right? 00:39:02.159 --> 00:39:03.920 Because I it was out of

necessity. 00:39:04.159 --> 00:39:05.679 And I was like, Yeah. 00:39:06.079 --> 00:39:09.039 She was like, I go to all the trade shows, and this is hot. 00:39:09.119 --> 00:39:10.559 I want you to make it for me. 00:39:10.800 --> 00:39:12.000 And I was like, What? 00:39:12.320 --> 00:39:13.840 I was really confused. 00:39:14.480 --> 00:39:22.480 And I'm like trying to let it in, and immediately my resistance shows up, and I'm just like, Well, can't you see I'm really busy? 00:39:22.559 --> 00:39:24.079 I have a two-year-old and a baby. 00:39:24.320 --> 00:39:26.719 Like, I don't have time to make this stuff for you. 00:39:26.880 --> 00:39:28.000 Like, you want it for your kids? 00:39:28.079 --> 00:39:28.800 I was really confused. 00:39:28.960 --> 00:39:30.480 She was like, No, I want to sell it in my store. 00:39:30.559 --> 00:39:32.480 I'm like, You want to sell my stuff in your store? 00:39:32.639 --> 00:39:35.199 The stuff that I made on my mom's 1962 Bernina? 00:39:35.280 --> 00:39:35.920 Yeah, what stuff? 00:39:36.000 --> 00:39:36.639 I don't even have stuff. 00:39:36.800 --> 00:39:39.280 And like, so much resistance was coming up. 00:39:39.440 --> 00:39:42.079 Like, I'm peppering all these excuses at her. 00:39:42.159 --> 00:39:43.599 And she can see what's happening. 00:39:43.679 --> 00:39:49.679 And I don't know her, I still don't know her story, but like she was definitely placed in my life by God. 00:39:50.000 --> 00:40:00.159 And she said, Look, I understand that you're really busy right now, but in the not too distant future, these boys are gonna grow up and they'll be in school full time. 00:40:00.239 --> 00:40:05.920 And you're gonna look back and you will wish that you had done something with these gifts and talents that you have. 00:40:06.159 --> 00:40:08.800 And so here's the thing that I have for your listeners. 00:40:09.280 --> 00:40:18.960 She transported me to the future, had me look back, and in that moment, I physically felt the regret that I might someday feel. 00:40:19.199 --> 00:40:23.440 That regret was really powerful, and it moved me to action. 00:40:23.599 --> 00:40:26.000 I had no idea how to build a business. 00:40:26.159 --> 00:40:28.719 I had no idea how to source manufacturing. 00:40:28.880 --> 00:40:32.159 I had no idea like how to create a brand. 00:40:32.320 --> 00:40:33.440 I didn't have an MBA. 00:40:33.519 --> 00:40:34.559 I knew nothing about business. 00:40:34.639 --> 00:40:36.719 How do I even accept someone's American Express? 00:40:36.800 --> 00:40:37.199 I don't know. 00:40:37.280 --> 00:40:39.440 I didn't know the answer to any of those things. 00:40:39.760 --> 00:40:45.760 But what she had me feel that day had me suddenly seeking those answers. 00:40:45.920 --> 00:40:54.719 And so that's the thing that I would give to your audience is this path that you're currently on, you walk it five more years into the future and look back. 00:40:54.960 --> 00:40:56.559 Are you feeling that regret? 00:40:56.880

--> 00:40:58.079 Because guess what? 00:40:58.320 --> 00:41:00.960 The five years hasn't lapsed yet. 00:41:01.280 --> 00:41:03.199 And you can change it. 00:41:03.440 --> 00:41:08.159 You can mold your life, you can shape it, and you can do something about it right now. 00:41:08.400 --> 00:41:11.679 Maybe you're even feeling regret that you didn't do something five years ago. 00:41:11.840 --> 00:41:16.159 Well, okay, use that then as fuel to make the change now. 00:41:16.960 --> 00:41:25.920 And, you know, I'm at this interesting point in my life where I built a business for seven years, and man, it was amazing, and it was a wild, crazy ride, but it was super complex. 00:41:26.079 --> 00:41:30.639 And so when I exited that business, I was like, I'm gonna design this next business very differently. 00:41:30.800 --> 00:41:31.519 And I did. 00:41:31.679 --> 00:41:36.320 And very intentionally, Chaz, for the last seven years of my life, I have not been busy. 00:41:36.559 --> 00:41:41.599 I've been creating significant impact and honestly making way more money than I ever did. 00:41:42.239 --> 00:41:43.280 But I am not busy. 00:41:43.360 --> 00:41:51.360 I work less than 20 hours a week, and that's very intentional because connecting with God and being present with my kids at this season of life is really important to me. 00:41:51.679 --> 00:42:03.599 And so I'm I'm kind of like at a new precipice where I have to look five, seven years into the future, and and I'm looking back and I'm like, what am I gonna regret if I don't make changes right now? 00:42:04.079 --> 00:42:09.679 The practicality of looking forward and reflecting before it even happens is perspective change. 00:42:09.920 --> 00:42:11.440 This can happen too with other people. 00:42:11.599 --> 00:42:14.480 You gave the example of the lady in the in the shop. 00:42:14.559 --> 00:42:28.719 Uh, this happens every single uh week or month inside of Gathering the Kings, where someone's sharing their story, what's happening in their business, and it's like light bulb, like oh, hit you like a ton of bricks because you can picture something that's different. 00:42:28.960 --> 00:42:36.559 It's agitation of thought that makes that uh creation um or or maybe the action towards creation happen just a little bit better. 00:42:36.800 --> 00:42:47.199 I want to keep the same vein and I want to wrap things up with this last question here, because Katie, you've you're I mean, I think if somebody listened to this probably 20 times, they would still pull out. 00:42:47.440 --> 00:42:49.599 You've just gone in so many different directions all in once. 00:42:49.679 --> 00:42:51.440 It's just so powerful powerful. 00:42:51.920 --> 00:42:54.079 Um and so I want to kind of put a bow on it. 00:42:54.239 --> 00:43:00.719 If you could reel back time and talk to the younger Katie, maybe it's the Katie that's at the shop. 00:43:00.880 --> 00:43:09.679 Maybe it's Katie before kids, maybe it's Katie when the guy from uh

the conference sought you out and put his hands on your shoulders. 00:43:10.079 --> 00:43:14.800 What would you tell her if you could whisper in her ear? 00:43:18.400 --> 00:43:28.000 You know, people who are listening to this might listen to me thinking, ah, Katie, she has it all figured out. 00:43:30.400 --> 00:43:33.199 She's got a level of confidence that I don't have. 00:43:37.920 --> 00:43:49.199 If we went back, that woman that I was had very low self esteem. 00:43:54.239 --> 00:43:56.159 And didn't believe in herself. 00:44:00.159 --> 00:44:06.320 And when we don't believe in ourselves we lose hope and it's not even worth trying. 00:44:09.679 --> 00:44:26.400 And so I mean if I could go back, I would just try and help her see to use your language, the queen that she is. 00:44:28.000 --> 00:44:29.519 I didn't see it. 00:44:30.159 --> 00:44:34.960 Um in fact I felt really invisible growing up. 00:44:35.360 --> 00:44:37.840 I think it was a combination of things. 00:44:39.039 --> 00:44:42.079 When I was, I was, I'm the fourth of six kids. 00:44:42.320 --> 00:44:47.760 When I was three, my mom had twins, and I became invisible really fast. 00:44:48.000 --> 00:44:50.239 And when you're a toddler, that's a superpower. 00:44:50.320 --> 00:44:50.960 And it was. 00:44:51.119 --> 00:44:59.440 I was really good at being invisible, and I knew how to fall in line and not get into trouble and you know explore the world. 00:44:59.519 --> 00:45:01.519 I was really curious about the world. 00:45:02.320 --> 00:45:14.800 And um, but when you start to mature, junior high, high school, college, when you're at that age and you feel invisible, it creates this huge hole inside of your heart. 00:45:15.920 --> 00:45:26.880 And um that's why so much of what I do is rooted in that question, who are you? 00:45:27.199 --> 00:45:39.440 And it's interesting because I'm an active woman of the Church of Jesus Christ of Latter-day Saints, and I have been my whole life, and I've gone to church pretty much every Sunday of my whole life. 00:45:39.760 --> 00:45:51.920 And so I knew in principle that I was, you know, a daughter of God, and that there was a heavenly father who cared about me, but didn't necessarily feel it. 00:45:52.480 --> 00:45:59.599 I I think in the recesses of my mind, I felt like I was an exception to all of that, and that I was just a nobody. 00:46:04.719 --> 00:46:13.599 So I think I would go back and try and help her see that that's not true. 00:46:15.760 --> 00:46:16.400 Yeah. 00:46:17.039 --> 00:46:31.760 I think that uh many of us you know have have a moment where we can look back and be like, man, if I could just have transferred a little courage to my younger self, or in this case, you and I get to do it right now to thousands of listeners. 00:46:32.639 --> 00:46:39.920 But it truly is like what you said to be able to see the queen or the king that they're designed to be, and that they that they can do it. 00:46:40.079 --> 00:46:45.840 Um maybe they're not fully that person yet, but they're becoming uh that person. 00:46:46.239 --> 00:46:55.760 And uh you get you get to share your story here today of how you you know were able to become that queen and also be able to help other people now, but that moment is so real. 00:46:55.920 --> 00:47:00.400 And I think that if we're listening closely to you now, it's like, no, we all have that moment. 00:47:00.480 --> 00:47:12.639 We've all had, we all had that phase, whatever that was, whether whether we've felt invisible or you know, I didn't have a dad growing up, whatever the thing is, it's either gonna be fuel or it's gonna be the thing that keeps us where we are. 00:47:12.880 --> 00:47:13.440 Yeah, right? 00:47:13.679 --> 00:47:15.840 Yeah, and it never fully goes away, right? 00:47:16.000 --> 00:47:26.880 Like on each level, it will reappear in in new forms, and we just have to understand how to recognize it and then utilize principles of truth to move past it. 00:47:27.599 --> 00:47:28.159 Yeah. 00:47:28.480 --> 00:47:31.360 Katie, um, how can the listener find you? 00:47:31.519 --> 00:47:41.280 One, you've got, I mean, I'm sure just they could just Google your name and read all your business exploits, but if they wanted to work with you or if they wanted to maybe explore some of your content that's out, how can they find you? 00:47:41.599 --> 00:47:46.400 So if you want to work with me, I would go to Katie.live on Instagram. 00:47:46.480 --> 00:47:48.880 Go to my Instagram profile and click the link. 00:47:49.119 --> 00:47:51.199 Um I don't just work with everybody. 00:47:51.280 --> 00:47:54.559 You need to go look at the case studies of people that I've helped. 00:47:54.960 --> 00:47:59.760 I I I'm very good at helping somebody get a hyper custom outcome. 00:48:00.000 --> 00:48:03.199 And so sometimes it's hard to describe exactly what I do. 00:48:03.280 --> 00:48:06.480 I just I I feel like Pedro from Napoleon Dynamite. 00:48:06.559 --> 00:48:08.960 I'll make your wildest dreams come true, which is true. 00:48:09.199 --> 00:48:12.639 But like, what does that actually mean? 00:48:12.800 --> 00:48:15.519 Well, um, you know, it's a series of things. 00:48:15.760 --> 00:48:18.960 So go look at the case studies of people that I have helped. 00:48:19.199 --> 00:48:23.760 I mean, at the very least, my hope would be that that would then inspire you. 00:48:23.920 --> 00:48:26.960 Because when people come to me, they're in tremendous constraint. 00:48:27.119 --> 00:48:32.719 They're out of runway, they're out of options, and we create new possibility. 00:48:32.800 --> 00:48:34.559 And it happens super fast. 00:48:34.800 --> 00:48:36.000 And I just love it. 00:48:36.159 --> 00:48:45.199 It's like my designer creative mind, somebody brings me a puzzle and they're like, I've been trying to put this puzzle together for the last two years, and it's impossible. 00:48:45.280 --> 00:48:46.960 And this person can't help me, and this person. 00:48:47.440

--> 00:48:51.199 I'm like, sweet, let's do this and let's do it in the next 90 days. 00:48:51.280 --> 00:48:53.039 And I just get super excited to do that. 00:48:53.119 --> 00:48:56.320 So go look at those case studies because they'll really inspire you. 00:48:56.719 --> 00:48:58.480 Katie.live on Instagram. 00:48:58.559 --> 00:49:00.320 I'm fairly active on Instagram. 00:49:00.639 --> 00:49:02.400 Or listen to my podcast. 00:49:02.480 --> 00:49:07.039 It's called What's Working Now, and specifically go listen to the first eight episodes of the podcast. 00:49:07.119 --> 00:49:10.079 That's where you'll hear kind of my origin story. 00:49:10.400 --> 00:49:17.679 And, you know, there's this ability to only see my highlight reel in the last 45 minutes. 00:49:17.840 --> 00:49:20.159 I have tremendous failures, Jazz. 00:49:20.320 --> 00:49:23.039 And I think it benefits people to hear those stories. 00:49:23.119 --> 00:49:27.119 So if you go listen to those first eight episodes, you'll hear those failures. 00:49:27.280 --> 00:49:47.199 And you'll hear the story of how I've been able to get to where I am, which is in Puerto Rico, overlooking the ocean, homeschooling our four kids, building an incredible business, helping amazing, God-driven entrepreneurs, CEOs, founders go do really big, significant things in the world. 00:49:47.280 --> 00:49:49.280 And it's something I'm super passionate about. 00:49:49.440 --> 00:49:51.519 The work that I do is very meaningful. 00:49:51.679 --> 00:49:54.159 And so those are the two places to find me. 00:49:54.880 --> 00:49:55.199 Love it. 00:49:55.360 --> 00:49:57.519 We'll put it easy for them in the show notes as well. 00:49:57.760 --> 00:50:05.039 But um, if they're still listening right now, they are hooked because uh it'd be hard not to be uh hooked, Katie. 00:50:05.280 --> 00:50:06.960 You're you're obviously an incredible mind. 00:50:07.039 --> 00:50:08.320 You've got an incredible history. 00:50:08.400 --> 00:50:12.639 Uh, your husband and your kids uh are, I'm sure, as incredible, your family. 00:50:12.800 --> 00:50:13.760 But thank you for being here. 00:50:13.840 --> 00:50:17.360 Thanks for carving out some of the time to tell some of those pieces of the story. 00:50:17.519 --> 00:50:22.480 Uh, yes, inspiring, but if anything, you've just shown us uh what's possible. 00:50:22.559 --> 00:50:24.000 So thank you for doing that here today. 00:50:24.159 --> 00:50:28.320 Blessings to you and your family and all that you're putting your hand to in 2024. 00:50:28.400 --> 00:50:28.880 Thanks, Katie. 00:50:29.119 --> 00:50:29.840 Yeah, you're welcome. 00:50:30.000 --> 00:50:32.239 Chaz, this has been absolutely amazing. 00:50:32.400 --> 00:50:33.119 Thank you so much. 00:50:33.440 --> 00:50:35.599 Thank you for listening to Gathering the Kings today. 00:50:35.679 --> 00:50:39.760 I hope that you were able to pull out a few nuggets to go apply into your business right away. 00:50:40.000 --> 00:50:50.480 More importantly, though, I hope that you're realizing that it takes more to be successful than just being by yourself, doing it all on your own, carrying the weight all by yourself. 00:50:50.719 --> 00:51:04.880 What I have realized, not only in my own journey from multiple businesses and multiple different industries, and now interviewing over two or three hundred other very successful seven, eight, and nine-figure business owners, is that it's tough to do it alone. 00:51:05.039 --> 00:51:10.159 And so gathering the kings exists to bring together successful entrepreneurs. 00:51:10.320 --> 00:51:18.320 In fact, we are putting together 1,000 kings, specifically who are grateful but not done. 00:51:18.480 --> 00:51:23.679 We're intentionally assembling kings who fight tooth and nail for their business, family, and communities. 00:51:23.760 --> 00:51:34.880 And here's what we believe that in the pursuit of excellence in those areas, that it ignites within us the responsibility to govern power and forge a lasting legacy. 00:51:35.039 --> 00:51:47.119 So if that relates and and resonates with you, and you know that you need people around you, sharp, qualified, other very successful business owners, I want you to go to gatheringtheKings.com. 00:51:47.199 --> 00:51:54.320 I want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1,000 kings. 00:51:54.559 --> 00:51:55.360 Talk soon.