ABOUT THIS EPISODE
The first generation to grow up after the iPhone flooded the marketplace, Gen Z readily admits to spending a majority of their days online. In fact, according to a recent article in AdWeek written by Sammy Nickalls, over 25% of Gen Z writes a product review every time they make a purchase. Every time. And, nearly 76% of Gen Z says they are either somewhat or extremely likely to trust online reviews above and beyond all else.
Think you don’t need to worry about Generation Z and all their quirky habits just yet? Think again. Ranging from ages 9-24 today, this ‘always connected’ generation is about to become your next patient.
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