Full Transcript for A ChatGPT Content Creation Master Class - Leah Faul, 15000 Cubits

hand if you're a marketer. Okay, raise your hand if you're looking to grow a personal or business brand. Alright, that's pretty much everyone. So if you're doing that, raise your hand if you use content in some way. Okay, put those hands down. 00:06:56.849 --> 00:06:58.769 Now raise your hand if you didn't raise your hand on both. 00:06:59.789 --> 00:07:04.289 Okay, so it's everybody, right? 00:06:59.789 --> 00:07:04.289 We're all using content in here. 00:07:05.699 --> 00:07:52.199 I want you guys to think about the problems around content creation. And those of you that are like, having a problem. So content creation, that's your biggest problem, you're probably not doing it. Content Creation, thinking from ideation brainstorming ideas, raise your hand, if you have a hard time coming up with ideas for content. Think about platforms think about writing content for platforms. Think about the stage of the funnel, top of the funnel, middle of the funnel, think about pain points of your your users of personas. That's the ideation and creation part and the strategy part of content, right? You haven't even gotten to writing the content correct? So think about writing the content. What's difficult about writing the content? 00:07:49.169 --> 00:08:05.789 Writing the content? Does anybody have to create content for somebody or brand work? You are not like a 10 plus year expert? Have you ever had to chase down? Thank you for raising your hand? I'd love engagement. Your best friend? 00:08:02.338 --> 00:08:05.789 Did we just become best friends? 00:08:05.789 --> 00:08:11.159 What's your favorite dinosaur? 00:08:05.789 --> 00:09:27.269 Yes, that's it level arms. I'm not gonna talk about when my family members are has little arms. And we call our T Rex because this is recorded. So when you have to talk about pinning down those people, I love when somebody laughs at me and I see it. Because like 99% of y'all didn't laugh. Okay. And so when you're talking about pinning down those experts, that is difficult. When you talk about content creation, and you're thinking about the actual creation, you have to work with other people to do it, you have to get feedback on your content, or you have to give feedback on your content. How challenging is that? Sometimes it can cost you nice and content creation to write it's I find it hard to get feedback on content. Does anybody work with content creators, and they're like, you get two drafts. And then you get to the third draft, and you're like, I really need to ask for another round. And there's that friction like that tension, you can cut it with a knife, and you're like, this stinks. Well, those are real challenges. And then is anybody coming up with or is anybody thinking about challenges? I would love for somebody to speak where's my little box? Here we go. So many have something that is a challenge around content creation that has to do with Chad GPT here we go right here. 00:09:27.298 --> 00:09:27.808 Yeah. 00:09:29.490 --> 00:09:40.379 Okay not as accurate as that's good. We're gonna we're gonna get into that. 00:09:40.620 --> 00:10:00.659 Anybody else have anything to do? Thank you for sharing people thinking reasons change the price. Yeah, right. That's it. That's a big basically what you're saying is like, if content typically a long form blog would cost $200. Right? 00:10:00.929 --> 00:10:06.899 Then thinking oh, I should only pay like $40 for this now because it was obviously a lot faster to create that content. 00:10:07.230 --> 00:10:11.039 Fair, fair. Anything else? 00:10:07.230 --> 00:10:49.139 Anyone else? Anybody running into a boss or somebody that they work with? Or clients that is saying similar to this but a little different? Why is it taking so long or why isn't that better? And you should be using chat GPC but you're not. We ran into that little bit. Anybody running into wanting to use Chachi PT. You just hit him in the head with it whenever they raise their hand Anybody, anybody have like, they want to use chat GPT. And then the person that is responsible for their content for paying for the content or whatever, they don't want them to use chatter btw. 00:10:49.230 --> 00:10:56.039 Anyone read into that? Okay, I'm seeing some head nods. Yes. Do you have something else? Are you agreeing to that point? Okay, catch this. 00:10:59.039 --> 00:11:37.829 So it's more about relevance where, you know, now Chad GPD is a bot, right? So everyone is using using it. And if you're if you're finding content, then everybody's finding content in the similar fashion, like on a particular keyword. So we get clients coming back and saying, Is that done by a bot? Or, or by a human? Yeah. So individuals questioning the validity of the content, right? questioning whether like somebody actually wrote it, or if it was written by right. And then I also think part of that is, is the content good? That's created from AI. 00:11:38.370 --> 00:11:43.829 And because I don't want to miss it, and I'm actually thinking about this point. And this talk is jam packed with information. 00:11:44.039 --> 00:12:30.809 I will say Google actually went on the record not too long ago, and actually said, because this was a big part of AI generated content. Google actually said, you know, as long as the contents Good Reads, well, you can have heard earlier, right, as long as the content Good Reads, well, it's strong content, whether it's aI generated or not, it'll get ranked. And so a second that happens, SEO started going on and testing that. And you can see where SEO is, we're able to rank and I generated content much faster than normal content, and it ranked much better. So anyway, long story short, we're only three slides and the challenges are real. So how does this chat GPT thing help? 00:12:25.439 --> 00:12:57.269 Anyways, you know, chat GPT is, is is something that absolutely, fundamentally helps. And I'll get into the benefits slide in a second. And I'm just teasing out

anybody that I said, you have to bring the energy. When we get to the benefit slide, I want to hear it. Um, we're about to be there. Next, this is what we're going to talk about three main points. I'm not going to read the sub bullets inside that you guys can read that for yourself. 00:12:53.759 --> 00:13:37.139 But we are gonna look at general info again, we're not going to look at all the info around chatty PT, we're gonna look at as it relates to content creation. I have been working with this for a while and working on changing our agency processes, around content creation and all of our processes around to infuse AI into it. And so I'm bringing everything I've learned since I've been working with it into this talk so that you can masterclass Hackett and and learn quicker, right, because it took me a while. We're gonna look at examples of how actual companies are bringing this technology in and infusing this technology into the content and marketing that they're doing. 00:13:37.379 --> 00:13:55.649 And also how they are working with their tools to help us do that, as marketers, we are also going to look at and as much as possible, focus on the action oriented part of this talk, which is using chat GPT. So prompts, taking action with it and getting here we go. 00:14:01.199 --> 00:14:28.709 So chatty, VT actually has significant benefits for content creation, y'all. I'm gonna tell you a couple quick stories. So we had one of our clients at the agency. Client, we've had for a while, have that claim for a while been doing optimized content for that client, they lost it. And all of a sudden, they checked in on that client and with my team, and I was like, how, how's things going? 00:14:25.799 --> 00:14:32.250 How are we doing them? Like, oh, they cut the content off of their, of off of our work scope? 00:14:32.669 --> 00:14:57.929 And I was like, what? And I was like, what happens? And and so what happened was they said, Hey, we can do it in, in tragic boutique. So an agency isn't here. Okay. And agencies, I had clients that that took work scope off or left because the chat GPT know, it was coming, because it happened for us. 00:14:58.199 --> 00:17:49.769 Right? Because, and, and so I was like, man seems like it's okay, we're getting ready to cry. And I was like, No, we're gonna figure this out. Because if that's the first time it's not gonna be last time, let's figure it out. Right. And so I took that optimized content, and that optimized content took us the articles that we write for them were about 800 to 1000 words, okay? And they would take us about four to five hours. So billable agency rate, you've got a price, right? And so that was that was the cost of the content. So I took a piece of content that we would have created I took a topic and I said, I'm gonna sit down and I'm gonna figure this out on chopped up T And we're we created an 800 to 1000. Word piece of content optimized with keywords, I was able to create 3500 works of an optimized article. And y'all know how long it took me with our process our content outline our keyword research, how long would you guys guess it took 30 minutes. That's a good, that's too low. Okay, keep going. Two hours, we're in the middle, it was an hour and 20 minutes, an hour and 20 minutes, but an hour and 20 minutes to do three times as much content, right? That's significant. If you multiply that that's 12. US axing that's like more than 10 axing output, and keeping quality. That's literally the linchpin problem of content creators is increasing output, and scalability, and keeping quality. And so all of these things are ways that that happens. And, you know, there's a couple of things as far as content creation that there are benefits. I'll get into a couple of other stories. But there's one other story that I think is really impactful as I was sitting down with one of my work colleagues. And the other thing about like, when you go back to that problem of, you know, pinning down the experts, right, and getting that extra information. I have a friend that's a business owner in there and environmental science, engineering firm. And he was complaining about his agency because he wasn't able to control who they hired. He couldn't hire us. I was always the one he called, wanted to take me to Thai food, and he likes to complain about it. I've been to Thai food six times with this guy, he was really complaining. And he was like, I am just sick of the fact that I spend five to 10 hours rewriting the content that this agency gives us, and we pay really good money for it. And he's like, it's just he was a he was kind of like, that's just how it is our contents really tough. And I was like, great. Who knows the light. So like, flickering, it's kind of freaking me out. That's because this is legitimately amazing stuff. Just kidding. 00:17:49.980 --> 00:17:59.730 Well, maybe actually, no, but so this guy was like, kid, it just knows where he is. You know, it's just our contents like that. He just can't write it. So I was like, give me a topic. 00:17:59.759 --> 00:19:08.190 Just give me a topic. I'll go write it. We'll see how long it takes. And let's see how many edits you have to it. And so he told me, you know, anytime you write about, write about endangered muscles in Texas. So I said, Okay, that sounds great, right? By the way, go look up the names of muscles. It's really fun to start calling your family and friends like names of muscles. Because my family did that. It was really fun. But long story short, I created a piece of content for him. Use chatty PTT to do it again, it took me about an hour and 20 minutes, it was about 2500 keywords because she doesn't find her words, because it actually was a little bit more on the research side. Right. And working with Chad GBT on it. So when I sent it to him, y'all had one edit. He read it, and it had one edit. And you know what the Edit was? Was that chat? GPT. I didn't tell it that I was looking for

a state level, not federal level. Because I didn't know to ask that. And I went to Chatri beauty and I fixed it. 00:19:05.490 --> 00:19:15.149 And it was six and a second. And that's, that's insane. If anybody's been concentrating in here, like that's insane, right? 00:19:11.670 --> 00:19:38.069 It's crazy. That's, that's what you're looking at. If you're not getting in touch with between leveraging it that way. That's what you're looking at as far as benefits. So this is the slide that I hate the most back is probably praying for me right now. Because she knows. I told her this is the slide I hate the most. I'm an SEO person. I love SEO, I got an SEO back when my first boss, amazing female mentor, she was like, Hey, we check out our Google Plus page. 00:19:38.250 --> 00:20:27.269 And so I speak about SEO. I don't speak about buzzwords because that's not how I learned it. And I think that when, when marketers get deep into a topic, and they start speaking buzzwords, they kind of ruin the industry. And they do the opposite of what I stand for my company stands for which is in power. Right. So these are some buzzwords and some language that you might be hearing that might be making you feel like this is too much for me. And so open AI, I'm just going to hit on them real fast. Open AI is the company that developed charging pte they use NLP and LLM to do that. NLP is essentially the way that all the information that has is processed, right. LLM is the helper. So it makes sense. 00:20:21.359 --> 00:20:35.129 Lm simply helps. And then you've got GPT, which is what's sitting on top of that, and is the chatbot that you are using. It's the How does that make sense? 00:20:35.789 --> 00:20:53.519 That pretty simple. Oh, that took me like two months to figure out. So that worked for you guys. That's a win. So that that's essentially in a nutshell. The technical side of it boiled down into simplicity. 00:20:49.109 --> 00:21:04.139 Chat TPT is not who's familiar with Jasper. There we go. He was so familiar with Jasper they knew it when it was Jarvis. 00:20:58.859 --> 00:21:13.079 There we go. Okay. So Jarvis is a technology we use turned into Jasper, it's an AI creation tool. It's very similar to chat GPT in the sense of how it's used for content creation, chat. 00:21:09.779 --> 00:21:56.730 GPT is much more than that, though. Chat. GPT is actually an assistant that does content creating, you can talk to it, you can converse with it. So here, you're going, I think, chat GPT is I thought, hey, well, we better than have chat up tell you. So I went to church at BT. And one of the things I want you to know about this talk is that I'm trying to demonstrate things for you, to empower you to feel like you can go do it yourself. And I'm also trying to equip you with things that took me months to learn. So one of the things that is the most powerful thing about charging PTS, you do not take the first thing that you get. So if I were to take that, and I were to look at

that, and they were to say, Okay, I'm gonna read this. First of all, it would take half my talk, right? 00:21:52.710 --> 00:22:16.799 That wouldn't work. That doesn't work. And so it is more critical than ever to trust your gut, trust your instinct, trust what you know about marketing, trust the things that you know, and put it into chat to BT until it so I said too long. Try again. 00:22:11.309 --> 00:22:40.710 And look, it's a completely different output. So I'm gonna read a little bit of that to you, because I think they did a really good job, right? Hello, marketers. I'm a chatty on chat GPT and AI language model, developed by open ad based on the GPT four architecture. It's been a pleasure to be it's a pleasure to be here with you at digimarcon in New York City. And I'm delighted to be introduced by the call and well, like, Lea, I told you it's really smart. 00:22:40.769 --> 00:22:53.909 Like very smart. How many of it right? So then it tells you a little bit of what it does. It doesn't go all the way down into the depths of it. Correct. It just listened to your request. 00:22:54.539 --> 00:23:01.680 No back and forth conversation about it. It just did it. And so now you guys are like, Why are you looking at this doc? Right? 00:23:02.039 --> 00:23:18.420 So can somebody be bold and tell me what they noticed about this talk? I've been from the beautiful blue eyes. Pause who said it? Better go? Okay, what do you notice about pause? What do you mean? 00:23:24.480 --> 00:23:28.349 Okay, you're looking for errors. 00:23:24.480 --> 00:23:31.529 They actually as I didn't mess with the pause, what else about the pause me bang for its body? 00:23:32.519 --> 00:23:37.200 Okay, so a dog has big boss. 00:23:32.519 --> 00:23:52.950 What does that tell you about the dog? Right? It's a puppy, and it's gonna be a big dog. And how long does that usually take when you have a little puppy with big paws? Not that long. 00:23:47.879 --> 00:25:02.849 You guys, I'm gonna make you stand up again, if I don't get some feedback. Bit late. And you're like, Wow, that's a stretch. She just wanted to show me her dog again. And you're right. Chad GBT is growing rapidly, is growing rapidly in so many ways. But a very impactful way that chat GPT is growing is that it? Its adoption rate is literally insane. The fastest adoption rate for technology up to this point was Instagram, I think it was Instagram. And you're looking at two months for a million users Instagram. And that's 60 days, right? How long does HR TPT five days. Again, we're back at over 10 axing the speed, right, in every way, charge. GPT is 10x speed here. And then, two months later, after that 100 million users 100 million users. It's crazy how fast the technology is getting adopted and used, right? 00:25:03.180 --> 00:25:32.849 And so what I think is important for you to understand this content creators and marketers is that this adoption rate is crazy and fast, right? And everyone's using it. But also what's

happening at lightning speed, is that the technology itself is advancing at lightning speed. And so pretty soon, those of you that are in it right now are gonna look at it and you're gonna be like, Wow, that was really cute before but like, what is this thing and is now it's so different. And she's still really cute. By the way. 00:25:29.579 --> 00:25:39.359 She's still very cute. But she looks completely different. And so I'm going to start Talking a little bit about let's, let's actually talk about using it. 00:25:39.569 --> 00:26:22.109 And so in the sense of using it, you've got the free level and the paid level. And when you're talking about the technology and the advancement of the technology, one of the pieces, it's really important to understand is that the technology itself is different between the free level and the paid level. And so an example of this would be Mario, who remembers 1985? version of Super Mario? All right, and then what's the next version that rolled out? Back I was wrong, nobody knows. Okay, thank you. 00:26:15.690 --> 00:27:53.279 And then you go into 3d, there's like, I can't remember there's like four different versions, right? And so honestly, thank you. Yeah, yeah. And so what is is honestly, like the first version, or the version prior to it, completely different versions. And the reason why I'm putting some emphasis on this is because it's kind of difficult to see it, if you're not using it, or you're only using it a little bit, it's kind of difficult to see it, it's a completely different version, right. But it is a completely different version of itself, the difference level of like, the first Mario to Odyssey, and it looks the same, because the GPT works the same, right? But all of the information and the ability in this this scale and the intelligence in it, and the critical thinking and the processing of it is way different, way better. So 3.5, that's on the free if you do anybody can get on there and do charge up to us charge GPT look for that, the black and the pink. And some of you might be like, that's silly that she's even saying that, but I know some people that have their scammy spammy sites that are using the free version, they are layering on top of it, and they are charging people to use free technology. Don't do that. Don't fall for that. Okay. Go to that one. David, try chat. GPT use it on the free level, move up to the to the paid level when you're ready. But it's worth it. 00:27:49.740 --> 00:27:53.279 Because on the free level 3.5. 00:27:53.730 --> 00:28:13.589 When they gave it the bar, it scored the bottom 10% compared to humans. And then when they gave 4.0 the bar and 4.0 took it, it was the top 10% of taking the bar. That's insane. If you think about it, the difference of intelligence level, right? 00:28:13.920 --> 00:28:40.049 And so the SMART FACTS over here, I think you guys are gonna get all the deck so you can have all of that I'm not gonna go all the way into the into the weeds of it. Because I wouldn't get into the action part of it. And I did not check my time consuming time check me. Okay, so I just told Becca this morning that I like do that to my husband all the time, I just scream out in the panic like. So let's look at some leading brands and what they're doing with Chow JPC slack users here. 00:28:41.639 --> 00:29:22.740 Okay, if you're using slack, make sure that your company is signed up for the beta Slack has done a really cool go look at the demo, they have a really cool integration of chat GPT that they're pulling in. And it's I think you have to sign up on a beta right now. And it but it's worth it. And it's really amazing. Google ads is doing some additions actually not chat, GP T's AI, those are the different areas barred or anything like that. It's it's actually pulling from Google ads and something they've they put into Google ads. But they are showing a two to 10% conversion rate on any ads that are written through their Beta Test of the API that's pulled through there. 00:29:22.889 --> 00:30:10.379 And you can sign up for that beta. I just wanted to put it in there because that is content creation. You're creating content for Google ads. And it's an easy way. Coca Cola is a brand. That's a pretty awesome brand. Their CEO went on the record and said every single thing that we are doing in marketing right now, we are bringing AI and we are partnering with open AI to bring that into every single aspect of what we are doing as a company for marketing. That's pretty powerful. If we're not watching Big brands like this and watching where this is heading, we're gonna miss the boat. Sem rush sem users in here. Sem rush now has said very similar my team actually sent a note out about this a couple of days ago about how they're thinking about dropping Jasper, I've got some reservations about that, by the way, if anyone's watching. 00:30:11.279 --> 00:30:26.009 They're thinking about dropping Jasper and another tool that we use and going fully over to sem rush because they pulled in a content writer and they've used chat TBT to pull it into sem rush. So sem rush and they haven't changed their pricing. 00:30:26.220 --> 00:31:39.299 And that's what's happening with a lot of tools right now is that they are looking for if you're looking at getting technology for content creation, look for the tools that are pulling this technology in because they're not Changing pricing, because they know that there's going to be a higher demand for quality and output. And it's a differentiator for them and they're not pricing higher for it. Canva and Canva users near please raise every hand should race. Okay? Canva is insane right now also female on business. That Canva is insane right now they have so many different things that they're doing with AI, you literally can put a Google doc to anybody put presentations together, and they do that rough draft first, and Docs. Okay, I'm seeing nods, do you know you can take that put it in

Canva. And it will literally you tell it what kind of voice and style that you want to have. It'll literally make your presentation. My team has high standards for presentations. And they have completely straight up accepted presentations and given them to clients with no changes from doing that it has saved us dozens of hours on one project. 00:31:39.990 --> 00:31:47.399 You also you could you could put my picture haunting in picture, you can put my picture in Canva. 00:31:44.279 --> 00:31:54.089 And you can tell it change the sparkling jacket to be red, white and blue for Fourth of July. And it'll give you several different versions Thick, thin. 00:31:54.690 --> 00:32:01.230 All right, all right, black, it'll give you several different MC head nods and some smiles. 00:31:57.690 --> 00:32:16.349 This is legit amazing, like for content creators. So these are not as much necessarily content creation, but super cool. Use Cases of how chat TPT is getting pulled into some of these companies in a really cool way. 00:32:16.559 --> 00:32:55.769 Just jot the brand down that you're curious about and go look them up. It's just amazing what some of these brands are doing very innovative ways that they're pulling chat GPT in. So soy Also, not all brands are getting it right, right. Like some brands are really dropping the ball here. And that's part of what I want to tell you guys is like don't let your companies do this. Okay? Because Samsung, anybody know what Samsung's fiasco? There you go, Okay, those of you that don't listen up, Samsung actually pushed down and they were like, use it everywhere. And so they were like, I'm gonna get bonus points. And I'm gonna use shout to your team, it's gonna rain, right. And then when they put proprietary code in chat, GPT. 00:32:56.789 --> 00:34:05.039 And open AI owns all of that information. Make no mistake, you guys, I'm about to drop a nugget on you. It's woven in here naturally, because I am a abstract painter. But this is important to know that that everything this is a research tool, y'all, this is not a content creation tool. Because last thing I'm gonna do, oh my gosh, I love you guys. I love in my seat. Okay, research tool, their whole goal is to further drive this product. And this technology does not make sense. They have said it is on their website, go read their websites, this content that you put in there, that's a prompt you're putting in put in, they own it. They can use it, they keep it. Don't tell him anything that you're not comfortable telling it. I actually told it the other day, because I was hooked. I was looking at my husband, because we're developing a wedding venue out of Magnolia Texas. And he was up on third floor of a big red barn like house. And he was trying to put the Starlink thing up on the roof. And I was mad at him because I was like, yeah, there's no safety measures here. 00:34:05.309 --> 00:34:21.780 And so I was like doing some work for when I don't know what I was doing work for. But I was like, Can I chat to pt. And, um, and I just, I just kind of said to chat up to this, like, hey, my husband's getting on the roof for three stories up. And he's not using any protective gear. 00:34:18.180 --> 00:34:45.059 And I'm really mad at him. He's not listening to me. So what should I do? And he said, I'm just about to drop another nugget on you get your pens ready and said call the cops haven't got mad at me because he said he was on the list somewhere. So long story short, watch what you put in. But also watch when you get out. Like don't take it and just run with it without thinking through it. 00:34:45.210 --> 00:35:03.960 I'm not gonna call the cops, right. But that's extreme measure, like you also are gonna get output from chat GPT that's not the best output. Anybody familiar with the term hallucinations as it relates to chat GPT hallucinations are not like what you're seeing when you're looking at my jacket and like Sorry, fairies, right? 00:35:01.409 --> 00:36:04.739 hallucinations, I'm gonna turn when it comes to chat. GPT is that it actually will hallucinate. It will actually make up stuff. And then if you're not looking for that hallucination, then you turn that in or you go put that out there, then you've just put the absolute wrong thing out there because a hallucination hallucination is it literally just made it up? Right. So chatty, PT will also hallucinate. And in addition to hallucinating, it will just give you bad output. Sometimes, part of that is getting into the action oriented side of this guy. I think crap out excuse my French right, like junk in junk out. If you accept that first output, you're gonna get a lame answer if you put bad, and you'll get bad out. So all right, stand up. Let's go. Shake it out. We talked about, we talked about all technology stuff, get rest, Assam Shake, shake, shake, shake your booty. 00:35:59.460 --> 00:36:57.480 Okay? All right, let's do this, some depth gets it down. So navigating challenging PT, C, or some like little things there, I don't think they're really written anywhere. But these are some of the things that for me are the most simple, but took me a while to figure out, and they're so stinking helpful. So if you look at the black box over there, I'm getting hot, but I really liked this jacket, I'm not gonna take it off. Um, that black box over there is your menu, okay? And it is chatty PT will label the conversations you have with it. So if you go talk to it about a blog, and you're talking to him about a certain task, it will capture that decide when the conversation is over, and label it so you can see it labeled some conversations for me, right. You also can go change the label. 00:36:52.980 --> 00:37:18.840 And you can label what you want to label it, you can also decide when you're going to stop that conversation by going and hitting new chat. This is incredibly powerful with what I'm about to tell you some of the things that are the best practices and ways to

use this for content creation. Because one of the things that you want to do is you want to feed it, your persona, your brand voice. 00:37:18.840 --> 00:37:42.539 And sometimes we work with multiple personas, multiple clients, right? So you don't want to have to every single time feed that in, I did that for months, I kept a long document that was hard to sift through. And they kept all of my like I'm in so I was so smart at it, which it is smart, smarter than not doing it. But it's also not the smartest way to do it. 00:37:42.840 --> 00:39:15.539 The smartest way to do it is to come up with that information, feed it into a conversation right here, label it. And then when you want to work on that persona, you go to that conversation. Does that make sense? And so that's a very different way that Chachi PT works that I thought that it worked in the beginning. And part of it is because chat GPT nugget drop reading, chat DBT is information that has is from 2021. And before you'll get that everyone gets that most people some people got that already does, he didn't get that hold that it's important. If you got asked to do something for right now and you say, hey, I want to know what kind of shirt back or where yesterday, tell me about it, what color shirt she had on, it's not gonna know. And it's gonna say, as an AI generator tool, I only have access to 2021 information and prior however, a little side note API's and plugins have enabled for chat GPT to be connected to the Internet, there are ways to do that. But in the sense of straight using chat GPT only has information from 2020 21 and prior. So what you do is you feed it what it needs to know, you hold it in conversations, and it will hold that information. And it will hold it for a while and you go back into those conversations and work with it does that make sense? It is a powerful thing as the best practice to do and a powerful way to work. And, for example, I actually had a contractor that I was working with. And I needed to get some money back from him. 00:39:12.480 --> 00:40:02.130 And it took a while for a couple of weeks. And there was asking for advice and how to communicate it in a way that I would best get that money back because it was a situation where we We rightfully deserved that money back on the I didn't know how to, you know best communicate that. And so every time I got you know back, I would put it back and go back to that conversation and talk with it. Does that make sense? Think about how you can do that in the way that you work with different individuals for content creation in in content. It's it's awesome. So workout Chachi PT will not do words correctly. As far as how it relates to content creators, content creators, when you say 500 word blog, how many characters average? Do you think that word is? You're averaging who's gonna get this 556. Right. 00:39:57.989 --> 00:41:23.820 So that word count that you get when you go look at the tool and you say word count. You're thinking I want an 800 word blog. It's an average of five characters, and that's what you're looking for. Chad GPT will give you literal word count, you'll follow me it's actually very different output you get. So the best way to do it is to calculate it by character. Give it character count. So if you want 1000 word blog, tell it I want to multiply that sounds fine. Tell the characters right. Also thing that wrote about words is it's not going to do super well going over 300 ish words. So What I like to do is have a make an outline first for something, give it the keywords and information that it needs nugget drop here, don't use Chad GPT for keyword research, like triple Sombat, don't do it. It's not good. It's I just told you 2021 And prior information, keyword research, you want to rank and 2021 that you want to rank today. Don't use it for keyword research. Okay, it doesn't have the ability to successfully do keyword research in chat GPT. But give it the keywords haven't make you an outline, piece your outline, feed it to it and have it write it in 300 to 400 word sections. 00:41:18.719 --> 00:41:48.809 Amazing. That's actually the process that I used for the examples that I gave you guys earlier. So some other quick powerplays stop, generate regenerate, these are buttons that you can click, you can click in you can tell it stop, you don't have to sit and let it like run the whole play. You can just it's not going to get its feelings hurt. Well, maybe I don't know. But I'm not. I'm not thinking it is. So you can stop it right? This is a good one. 00:41:49.829 --> 00:41:54.960 Ask it to ask you a question. 00:41:49.829 --> 00:41:54.960 Ask it to ask you a question. 00:41:55.110 --> 00:42:14.880 Because you might think you know everything about the topic, but Chachi Beatty, potentially and probably knows it a lot better than you. And so you put the prompt in where they say earlier junk in junk out, right? You put the prompt in, and you say hey, acts like an expert in environmental science that has been successfully running pipeline projects for 20 years. 00:42:15.269 --> 00:42:32.730 Take this pump before you do anything, ask me as many questions as you need to for it to give the for you to give me the best output. And so then John GBT will ask you a bunch of questions. And then you will then give it better information, and you will get a better output. Does that make sense? 00:42:33.300 --> 00:42:39.809 That's an insanely helpful tip. 00:42:33.300 --> 00:42:50.279 Try again, we're going back to those as many iterations as you need. And then trying again, fast, right? Try again, but feed it a little features a little nudge of like, what's wrong with it? Even if it's a couple words? 00:42:50.460 --> 00:42:54.150 Like I said, try again too long. 00:42:50.460 --> 00:43:08.550 Try again, softer, give it a different voice, give it a different angle, human versus written content? So the big question, so you can use I like GPT and zero the most if

I'm going to have to use one I don't. None of them are working. 00:43:05.400 --> 00:43:12.509 There have been tests done on these tools to figure out timetec Too many of us, there have been. 00:43:15.389 --> 00:44:22.710 Okay, there have been tools developed that determine if the contents written by AI. And these are the different ways that they kind of score it, you've got some they call it fake human, humanized, perplexity is one that one that that it uses, likely written by human. So that's how this shows our grading it. And this is an example of where an actual piece of content was written, the same piece of content was written by a human and written by AI. And you can see that the results are vastly different, right? Same thing, but just vastly different on output. You're not there's not a dependable solution for determining if it's AI, or human content. There have been instances where in schools that individuals will have proof that they wrote essays. And they were told and called out for it being AI content, right. And then vice versa, you're having the opposite. That's happening as well. It's there's not any tools that are successfully doing this. I think I already talked to you guys about Google actually says it's okay. Right? 00:44:22.949 --> 00:45:03.659 Google has gone on the record and said that it's okay, for AI generated content. So let's move into three steps I like to talk about, about how to write content in a successful way with charging PT. Um, the first step is to define you. I like to do these steps and hold it in that channel like I was telling, telling you earlier about make sense. So I did example on the left side, and you've got the steps over here on the right side. So you given your background. And here's a little tip that's not on the slide. 00:45:00.329 --> 00:45:16.889 That's really good. Who has a Docs, Google docs on your phone that Google Docs is the best at transcribing audio, the best. 00:45:10.590 --> 00:45:28.409 And so if you're sitting in a situation where you're getting information from a decision maker and authority, potential lead anything that you're getting and you need to turn some kind of content. 00:45:29.009 --> 00:45:33.869 Go to your Google Docs app on your phone, I do this literally every stinking day. 00:45:34.500 --> 00:45:50.909 Hit the audio button, let it record. And then all you do is copy it. And you put it in chat GBC. And you tell Jack GBT write a background statement for yourself. How amazing is that? 00:45:50.909 --> 00:46:33.570 Right? It takes just a second, you don't even have to spend a lot of time doing that Chad GBT will do it, you just hack that if you transcribe it, it's amazing. And then you tell him what style, you can hack this part of it, too. If you have a writing style that you like, on your website, on your LinkedIn, or if you're like me, and you're just hacking it as you go, and you just every once awhile, you come up with the person, you're like, I nailed my voice, you can give it that one, right? But pick wherever you feel like you hate your voice best. Copy it, feed it in and say copy this style. And it'll copy it perfectly. How powerful is that? 00:46:27.239 --> 00:46:36.900 And then tell it the tone. And ask it. This is very important. 00:46:33.599 --> 00:47:18.300 And I honestly don't know the dynamics of why this is so important. But as far as output is concerned, I have figured out that it is incredibly important to feed this information and set up the task to chat GPT and say, Don't start yet just confirm you understand. And then when I do that, I always say ask me a couple questions. If you have some things you can ask me to get better, but don't want to start yet. Because it will, if you don't say that it will, it will start writing on you. So then, again, giving it the writing samples and allowing questions, then the next point, you want to constrain it. And you want to tell it the parameters in which it works. 00:47:15.570 --> 00:47:34.230 And if you want to hack our agency processes a little bit here. These are some of the constraints that we have when we write content, because content needs to be scannable skimmable, high grammar Google actually will downgrade and downvote. 00:47:29.550 --> 00:47:41.789 Your your SEO if you have grammar issues, and your content is not schema scannable and easy to read. So we go off Hemingway, does he familiar with Hemingway? 00:47:42.719 --> 00:48:15.210 So you don't have to use Hemingway anymore. You can just take Hemingway's rules of creating content, feed it in and constrain your content through chat TPT I'm literally seeing smiles because I see some of you guys that no, this is like amazing. And you tell it great five vocab because it will create, it will create. If you say talk like an expert on this topic, it will create expert information to tell you tell it to create grade five level content, it will create content that's easily digestible, easy to read, write, reduce adverbs. 00:48:15.389 --> 00:49:02.940 Those of you don't know this when you're writing online, especially if it's for Google, but also for social media because they are a search engine as well. You don't want a lot of adverbs. It softens and slows down and takes away the action of what you're writing. Reduce adverbs, that's the whole thing that Hemingway does. The Feynman technique, and then can the conjunctions. All of these are rules. And that's literally exactly what I what I put in for constraining you specifics. So when you're telling it what to do, and you're giving it that, that task that you want to give it, you want to tell it exactly what it's writing? And then you want to tell it exactly what you want that writing to do. Right? 00:48:58.139 --> 00:49:02.940 What if they're writing a blog? 00:49:03.329 --> 00:49:59.489 Who are they writing it for? And then what are they where are you wanting that content to do for that person, right? Write a blog for someone who's going through

this who's like this. And we'll get into a second, I give you a little tip on creating personas, that's like a whole talk in itself. And try to PT is really good at that. But you give it all as the all of these details here. And and that is the opposite of junk in junk out, right, you're gonna get a really solid, strong output. If you follow this, you might think that takes a lot of time. That's why I gave you the hack on using the conversation in the chat. It takes a little bit more time on the front end. But if you look at the actual length of how long this takes to do all of this, if some of us are honest here, we don't do all these steps because they take a lot of time. Right? 00:49:51.599 --> 00:50:16.289 So you can do these steps now in a reasonable amount of time, and have highly targeted, funnel targeted, strong voice aligned content. This is something that I put together with chatty pt. 00:50:11.340 --> 00:50:21.210 And So has anyone heard of the hero's journey? Okay, so Hero's Journey is a writing structure. 00:50:21.210 --> 00:51:05.909 It's a way of writing a story so that you are creating a hero that's going through a journey tackling a problem. And you can create any like you can do a blog and say, I have a female training program for in house marketers. And we are rewriting them this service. And they want you to create a blog about this topic and use the hero's journey structure to do it. So you're following me. So create a piece of content, I can literally take everything I said up to the point of and use the hero's journey to do it. And I can swap that out with any of these 60 structures, which if anyone wants this, you'll get my email at the end, shoot me an email, I'll send you this one. And the next one's really powerful too. 00:51:01.800 --> 00:51:17.400 But I can swap it out and you will get 60 different pieces of content. Whoa, on one topic, completely different style, completely different content. 00:51:18.480 --> 00:52:22.259 This tone descriptors also go back to this. I also had it organize it to charge up T I worked with it and kind of nudged it along to create the 60 off of some of the examples that I know of structures came up with a lot of great ones a lot that I haven't used yet. And I'm really excited to use, but I had it organize it by the best length of content for that structure. And also by which stage of the funnel would be the best for somebody of the inbound funnel does have you know, the inbound funnel, right? top of the funnel, somebody knows only about their problem, their pain points, right, middle of the funnel, somebody knows about the solution, what they want, what they want to do to fix it, bottom of the funnel, they know who they want, but they're not sure which five ones, right. So then this is organized by which stage of the funnel is best to use which structure. That makes sense. Okay, and then turn descriptors. This is another nudge or way that you can get a different, unique output. All of these are different descriptors. 00:52:22.380 --> 00:53:15.929 And then you've got the description of what that descriptor is going to do. In the content type, it's best to use that in, you see what I'm saying. And so something I haven't gotten completely worked out yet. But something that I'm working out is creating a chatty PT content creation process that utilizes changing our content outline, and uses the tone descriptors and the structure to create a content calendar that can easily be pulled into and worked with chat GPT, you see what I'm talking about. So because all you're using using is a prompt template. And if you've got different descriptors and different structures, and then you've got your different personas, and pain points, you've got literally 1000s of pieces of content. Now what this means, let me I leaned really far into the output and how fast this can do and how great it is. 00:53:16.440 --> 00:53:22.650 You every single one of you are so important to this process. 00:53:22.829 --> 00:54:23.909 All this does is make it so that you are able to work on the higher level strategy, brainstorming complete part of the process of the process of content creation, so that you can do what you need to do. You still need to go in there on the end and give it your edge. Give it your voice. Because if Chachi PT takes it 99% And you give it 5% You're 110% I'm just kidding, I'm horrible at math. turns to you guys are awake, no. Okay, let's content outline. This is what we use for our content outline. I am currently recording this, but it works good enough, where we can just copy this. And we do our research. So like I told you don't use charging PT for keyword research, do it yourself, or get somebody else that knows how to do it. To do the keyword research. You've met some people here that can do great keyword research. And then what's really cool is you get only what you need from them. 00:54:24.570 --> 00:56:02.579 And then you you can have somebody on your team write the content, use chat GPT. But do keyword research, he has an outline like this, have your primary keyword content clusters, like was talked about earlier? Do your secondary keywords, do your people also ask questions all of those things right. And then tell charge up to every single keyword to be part of the outline. And then when each choose to be at the top and they want them all to have a keyword right. So this is a current now and content outlines can be very important. And if you haven't, it's gonna be important to adjust it so that it works properly with your process for charging PT. This is a little nugget you can take a little picture of it and I'm going to like go too far into it. But this is a little negative percent research and a good low, low bump and helping 10% of research on chat TPT so this is a way that you can get stronger topics. So we talked earlier about how it's really hard to get ideas for content right. So one of the ways that you can do it is you

can follow this process and you can feed it ideas and you can use those those descriptors earlier, or you can use the structure earlier and you can get hundreds 1000s of different topics to write for How to write content for this, I love this hack. This hack is super cool, go to YouTube, look up your, you know, some topic for your audience or your clients or yourself writing the topic that's relevant for your persona, go to YouTube sorted by date, look for what's trending and look for what's going viral right now, and then go to youtube transcribe.com. 00:56:03.779 --> 00:56:55.800 And they will transcribe it out, feed it to chat GPT and then ask chat GPT to give you ideas from that viral video makes sense, you will get really unique relevant time sensitive content, ideas and topics. Subject Lines, this is a prompt, you can take a picture of it, I'm not going to read all of these, there's a lot. But this is a hack that I use for subject lines. You're gonna get the deck too. So, um, Granger website content, I would really want to let you guys ask questions, if you have some greater website content. This is a hack and actually have a lot more of these. If you guys want to shoot me email, I have a ton, I haven't got it like really beautified yet. But I have a lot that are even more technical. 00:56:53.099 --> 00:59:41.159 But this is a more simple way where you can have chat GPT grade your content online and graded based on Google's eat standards and other standards on the algorithm. So they'll give you feedback on what you should change and what you should do on your your website content. So these are some other ways when you want to take picture, they want it now but you don't get the deck. Some other ways that I use it for keyword research or for content creation. For blog writing, it talks about it a little bit earlier. This is one way to do it. And you follow those steps and you can literally do it. I added in the slides earlier for I'm kind of evolving this talk. As we go it changes based on like like how information comes in and, and how I use it honestly, because I'm growing in how I use it. And this is one way to do it. And then really have settled on to like using that outline and then having it make an outline, what I would highly recommend is do your keyword research. Don't if you don't know how to do the keyword research, shoot me an email and I'll give you our process. It's not rocket science, I'd like to say that it is but it's not. I'll give you our process, you may need some tools that you don't have, it may not be the best best as it would be if you had the expensive tools. But you can do decent keyword research yourself following a simple process. Do that. And then put a prompt and after feeding it your persona and everything that three step process. Tell it to write your outline first. And in our I don't want to go all the way back. But that content outline I showed you a second ago, what we have in our outline is we actually like bracket or h2. And what you want is you want your secondary keywords or your people also ask questions, or LSI keywords. This isn't a SEO talk. But I will tell you keyword research is so simple that if all you can do is take a primary keyword you have and go put it in Google and then let it tell you what else that people are looking for on that primary topic. And then go down to the bottom and look at the other things that it says people are looking for. That's enough, y'all. That's enough to at least have some keyword research. But don't do a blog without that. Do that and then use your h2 brackets and say I always have for the outline, when you give me a section, make it a three to five siblings section that is going to be and then use a key one of these key words in that section and tell it to organize it so it makes the most sense or follows one of those structures makes sense. And so it will, you will then get an output that has keywords in your h2. And those either don't know, h2 is actually a technical thing that's coded into your website. 00:59:41.159 --> 00:59:50.610 And so Google actually prioritizes that content a little bit more. And it associates that that section and more contents about that thing. 00:59:47.400 --> 00:59:59.699 So when you're feeding keyword to to chat up and telling it to put it in the header. That's a very technical little hack that you shouldn't skip makes sense. 01:00:01.710 --> 01:00:59.039 You can get bonus ball all the time right one until try it a little bit different follow this process you'll get a totally different now but what I like about this a really good way to do this for content creation is who uses LinkedIn actual like article writing. Like write a post on LinkedIn, anyone? Okay, couple. So I'm writing posts on LinkedIn is one of the best things that you can do if you're trying to get visibility on LinkedIn. And what you can do is you can say you can do this process, get a bone spa right and tell it you're gonna put this on my profile and feed it that that persona information, write it in my voice, and then put a link over to the website and say if you want to read more about this and make it a teaser, so it'll give you a bonus bog that's a teaser for your LinkedIn as a post on your LinkedIn to push you over to the website. That's pretty cool. 01:00:53.009 --> 01:00:59.039 More about links and content. 01:01:04.380 --> 01:01:11.039 A few other special tool tools. 01:01:04.380 --> 01:01:16.829 I mentioned Jasper. Jasper is pretty cool. I just love this. I love this brand. I've seen it evolve. I love this company. 01:01:13.949 --> 01:01:25.739 They were Jarvis they changed their name. I like it when people can remake their identities. I think it's awesome. So when a tool does it, too, that's pretty cool. They completely remade themselves. 01:01:25.920 --> 01:01:30.989 And they're very helpful. 01:01:25.920 --> 01:02:12.869 Jasper, what they did was they've created all kinds of different

templates and ways that you use content so that it's templatized. So no matter what type of content I need, there's a template in there for it. Now surfer is a different story. It's we use all kinds of SEO tools, right? We use tons of SEO tools. That's our bread and butter. We love Seo. And so what we when we found Jasper, and then SEO surfer, it was like the gods aligned and said, because what it does, is it is literally amazing when you connect, and I'm not getting paid for that. 01:02:08.219 --> 01:03:10.710 When you connect those to you, it literally doesn't even know what a surface search is a search engine results page. The search engine results page is literally if I go type in crawl marketing conference. And then I get 10 listings right now I think we're on unlimited but but the listings that I get, right, that's your search engine results page. So I can go to SEO surfer, I can feed it a keyword as a primary keyword. And I can say, here we go writing an article about this. And it will go and crawl the SERP for that at that moment. And it will pull on tell you how many words you need to have in that content for your content to rank. That's crazy. It'll literally say you need 3000 keywords based on the top five listings on Google for this term. And you can say no, thank you. Or the other. Right. 01:03:06.090 --> 01:03:30.509 But the other thing that it does is it says based on that content, there are all these terms and I'm not talking secondary terms. And people also ask terms are those terms, I'm just talking like just phrases that are common on the top ranked pages for that key word, and it will pull it into a list. 01:03:28.050 --> 01:03:43.619 It's literally almost phenomenal, right? As anybody else familiar with what I'm explaining. And it will this image right here. This is what I'm talking about right here. 01:03:38.670 --> 01:04:01.139 This and so as it writes, and as the AI writes, it will grade you and if you can't read it here, but it says you need to have this, and you need four of this, you need one of this. And if you put 20 of one, you're over optimized, you're gonna get downvoted for SEO, there's Nick, there's, there's positive SEO and there's negative SEO, right? 01:04:01.380 --> 01:04:35.279 So you don't realize it. And I never realized how much I was over optimizing content until I use this. And so it'll tell you if you're over optimizing and optimizing and then look at the little bar at the top, it'll grade you. And so I'm in an SEO surfer, Facebook group, and I watch SEO all the time go and they're like, I'm ready for this really competitive keyword in three hours. Because I had a 99 score on it. I mean, you're talking like pretty much guaranteed ranking. As long as the technical base of your site is in place. It's pretty phenomenal. Click Funnels. 01:04:30.900 --> 01:05:11.429 That's just the tool we really like. That's just you know, creating the content funnels, but they've pulled in AI and done a really good job pulling in AI to build out funnels with AI. Click Funnels is actually doing some amazing things and building out Click Funnels 2.0 Totally different tool right now. It's not gonna go on the record because then we might see it that it's in works, but it's gonna be good. Okay, so let me just end with I am so grateful to be here. I am totally every time I hear guys talking about chatty BTW, I am totally gonna take credit that the reason why you're talking about me not because it's really cool. Okay? 01:05:11.880 --> 01:05:44.460 No, I'm just thankful to DigiMarCon and thankful that they they allow me to come. I'm speaking in quite a few different cities. And I told back earlier I was like, every time I get off, I think it's not the last one. I yelled at the audience. But I'm surely grateful. I will say being here in New York City. You guys are super awesome. Really cool. I've had such a good time getting to know so many of you like The best people in New York City though it's your home but come see me in Houston County near Houston THANK YOU GUYS