TRANSCRIPT 🔗
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Welcome to the Courage and Clarity Podcast.
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I'm your host, Steph Crowder.
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I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years.
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On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper.
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You'll also need the clarity, the brass tack, simple strategies that actually work.
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And on this podcast, we deliver both in equal measure.
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Oh, and by the way, we've got absolutely no time for BS, gross marketing tactics, or get rich quick schemes.
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Just sustainable business strategies for good humans with big dreams.
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If that sounds like you, you're in the right place.
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Let's go.
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Hello there, CNC listeners.
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Welcome to the podcast.
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Welcome to episode number 208.
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I'm so excited to get into this with you today.
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We are talking about the value of doing a 30-day challenge inside of your business.
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You can think of this as a 30-day challenge, a 30-day sprint, really a 30-day, and I mean 30 days not like a magical number.
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This is just the number that I'm going to be talking about today, which I'll get more into.
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But really, the value of making a concerted, concentrated effort in one specific direction in your business a little bit every day, stringing it like as if you would string beads onto a necklace.
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Like remember doing that when you were little, or if you have kiddos, you might see them do this where they take a bead and they string it on and you string it on, and you gotta go one bead at a time.
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And it's tedious and it's time consuming.
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But if you do that enough times in a row, you have a whole necklace worth of beads.
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If we imagine that every day is one of those beads, what you end up with at the end of that time period is this like entire row, right?
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This entire necklace.
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And I really want to talk to you today about the value of this and I guess make my case for why it's something I think you should consider.
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You can really do this for lots of different topics.
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I'm going to give you a few suggestions, but if there's a skill that you want to build in your business, there is something that you want to make, you know, like measurable progress in.
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Really thinking about doing a little bit every single day for 30 days so that you can continue kind of going, like building that momentum over a period of time.
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You eliminate the starting and stopping, which I think is so emotionally and mentally painful and draining to be starting and stopping and falling off and getting back on.
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And so we're gonna talk about it.
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We're gonna talk about all of it.
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There's a couple of reasons I wanted, I felt like this was the perfect.
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There's actually three reasons that I think this is the perfect episode for me to be recording today.
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Number one, and least important, I think, but still like fun, is I'm recording this and releasing this on August 31st.
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Tomorrow is September 1st.
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And that is a 30-day period that you have right in front of you.
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Now, if you're listening to this some other day, you do not have to wait.
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Please do not wait for the next first of the month.
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I just think it's like an extra special little fresh start.
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If you are a parent or you are a student yourself, you may feel the way that I feel a lot of my mom friends and parent friends have shared that something about September, there is just something about September.
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It feels like uh it's back to school energy, of course, but it's also like back to school, back to work.
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It's almost got like a new year vibe.
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It really feels like another new year.
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And we only have four months until it is four months, right?
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Yes, four months until the actual new year.
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That's gonna go by really quickly because of all the holidays and all the fun stuff we have coming up.
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And so it's such an opportunity to just take a breath, reflect, reset, and set some intentions and set some goals around what you want to do.
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So if you are up for a 30-day challenge, September 1st, what an opportunity.
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So that's the first reason.
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I think, like I said, that's the fun one, but I think it's the least important.
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The second reason I wanted to record this episode today is because at the time of this recording, tomorrow my 30-day first client's fast track is kicking off.
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And I am so excited.
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At this exact moment, we have 31 amazing entrepreneurs who have jumped in and have purchased their place in the 30-day fast track.
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Load full transcript
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We also have probably about 20 of my mastermind clients who have been invited to join who are also going to be participating.
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There's gonna be like 50 of us going through this together.
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And I just think that is such amazing energy.
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It's a big enough group where it's gonna feel really vibrant and there'll kind of always be somebody around when you're posting, but it's not like so dramatically huge that you're kind of getting lost in the sauce.
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I think it's gonna be, I know it's going to be amazing.
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And so if you're listening to this and it's, you know, that's still the first couple days of September, you know, you can join us in the 30-day fast track.
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We are officially getting going September 1st.
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So stephcrowder.com/slash fast, join us.
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I'm not doing this again that I have planned.
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It could make an appearance again next year in 2027, but I I don't, I really don't have concrete plans.
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What I know for sure is that we are going for September.
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Okay.
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And so if you are listening to this on the 31st or the first, you definitely should join us.
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It's$197.
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It's a daily action item that you go and do every single day for 30 days.
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You get to post about it, you get to have people weighing in on it.
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You get to have myself and my coaching team reading your responses and seeing where you're getting stuck.
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I'm also going to be coaching in the fast track, personally myself, on live calls every Wednesday for September.
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And so it's just such, I think, an amazing opportunity to give yourself that kick in the pants that you need the result that we're working towards in the 30-day fast track is to get your first or next one to three paying clients.
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I've had some people that I've sure been sharing about recently who've gotten five clients with the 30-day fast track, but one to three is a pretty typical outcome.
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And so you can join us and we would love to have you.
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It's such a great opportunity.
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And so I think in this podcast, if you're considering it or you're open to this idea of joining us in the fast track, you could really apply what I'm going to be sharing with you about why 30 days, like why do that definitely applies to the fast track.
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The other reason that I wanted to share about this is it's just like perfect timing.
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I just completed, I am so
proud of myself.
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I just completed 30 days in a row of posting on Instagram.
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And I have learned so much in that process.
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And I'm going to be sharing more about that in this episode.
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But I went ahead and just decided that for 30 days starting in August, I was going to post every single day for 30 days.
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I'm not part of like any specific, you know, cohort of any, like this is literally just me versus me.
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This is me deciding that I was going to do this.
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I did purchase Jesse Jean's Yap Challenge along with many of you.
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However, I have not even looked at it.
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That's the other amazing thing about sometimes when you put your money into something, even if, you know, for her challenge, it was$297.
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It's not nothing.
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And I do plan to go through the videos, but listen, even me just spending that money and saying, yeah, I want to practice yapping on camera, talking to camera, and even just for me, it goes beyond the yapping or the talking head reels.
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I just wanted to be in the practice of posting every single day for 30 days.
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And I finally completed a 30-day stretch.
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I'm going to be sharing more about this, but I is not the first time that I have tried.
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I don't even know how many times I've said that I would post for 30 days in a row and I've never made it all the way.
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But this time I did.
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And it was so worth it.
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And it was so rich in lessons.
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And like I said, I'll do some unpacking here in the episode.
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But yes, because I literally just finished my own 30-day challenge yesterday, I thought it would be such a great time for me to reflect on what I learned from going through that process while we're while we're here together in this episode.
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So let's talk about the value of taking on a 30-day challenge.
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And I think there's a lot of reasons why you might think to yourself, oh, I don't want to do that, or I can't do that, or the timing's not right, or that won't work for me.
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And so this is kind of my counter argument to those thoughts that you might have in your brain that are very normal and very common.
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Let's talk about the case for why this is actually amazing in no particular order.
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The first thing I noticed in completing 30 days of posting on Instagram, and also for every one of these points, I saw them for myself and I also
see this.
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We did a round of the 30-day first clients fast track.
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We did it a round in May.
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So this is now my second time going through this with clients.
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We had 31 people come through in May.
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And I saw everything I'm going to share with you today.
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I saw this happen for those clients.
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Okay.
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So I've seen it in other people.
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I've seen it in myself.
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And that's really how I put these points together.
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So the first one is the value of putting in the reps.
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Okay.
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The value of putting in the reps.
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When you are doing something just like uncomfortable, you're putting yourself voluntarily in discomfort.
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You're putting yourself, you're putting yourself putting yourself out there in a way that makes you kind of cringe.
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For me, posting on Instagram, knowing that some videos are going to flop, knowing that some videos people might find annoying, or other people are just going to have thoughts about, because we all have a brain, right?
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And you're not going to have 100% positive thoughts from everybody who sees your content, as much as that would be great.
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For my people who are doing the fast track, the topic is selling and getting clients.
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And of course, you know, I don't think I'll be the first one to break the news to you here, but getting clients is not clients are not just going to land in your lap.
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I mean, yeah, that happens, that can happen, and we love when it happens, but that's certainly not a business plan and it's not a strategy.
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And so, like I said, I know I'm not telling you anything new when I say that, but it's important to call out that if you want to get three clients in 30 days, you have to commit to building that skill.
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And building that skill means practicing selling, learning how to sell, doing the actions required to lead to more conversations, then having those conversations and closing those conversations.
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So that's what we do in the fast track, putting in those reps every single day.
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You know, I talk to my mastermind clients all the time about what we call MMAs.
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I think I've talked about that here on the podcast too, money-making activities.
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And we have a phrase in the sold out group programs mastermind, which is an hour a day of MMAs, an hour a day of money-making activities is how you consistently over time will fill up your book of business.
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You fill up your roster, whether you're selling one-on-one, a group program, a course, services, really anything, anything you might be selling, you have to be doing money-making activities every single day.
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So it's funny because sometimes about the fast track, people will ask me, like, how much time is this gonna take if I commit to doing this?
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Like, how much time?
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And my answer is always listen, you have to do your money.
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If you want sales, you got to do money-making activities either way.
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So it actually doesn't add any time to do my fast track.
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It's gonna save you time because instead of wandering around making stuff up and kind of like going in circles with the time that you're supposed to be doing your money-making activities.
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I'm just gonna tell you what to do and you're gonna go and do it.
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Right.
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And so putting in the reps and the value of just kind of turning off your brain and going, I know that this, we're gonna talk more about this as we progress because this is one of the top most valuable things I learned in my own challenge.
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We are so conditioned to do things well as high achievers, as straight A students, as ambitious people.
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We're like, I don't want to just phone it in.
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I want to do it right.
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I want to do it well.
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And while I think that that is a worthy pursuit, and I'm never gonna be the one to tell you to not try to make your work great, you have to focus on putting in the reps, which really leads me to the next point I want to make here, which is this before you can make it good, you have to be doing it at all.
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Right?
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Think about that.
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Before you can make it good, you have to be doing it at all.
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You can't improve on what you're not doing, right?
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Think about me with posting on Instagram.
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A lot of the posts that I put out there, I did not think were very good.
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And that was painful for me, right?
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Especially as somebody who's been taught, like put your best work out there, qu quality over quantity.
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I'm gonna make the counterpoint that I'm gonna make the case for quantity when it comes to building a new skill, building a new habit.
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Quantity means going often, trying again, getting up and doing it crappy.
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I don't think that doing it crappy gets enough airtime because before you can do it great, you have to do it kind of crappy.
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That's just the truth of it.
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I know it'd be amazing if we could be do doing it awesome right out of the gate.
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But you can think about this across so many disciplines.
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I mean, writers are my like an example that's coming to mind.
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Writers will tell you to just get the words out.
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You may have heard the concept of the shitty first draft, excuse the language, but shitty first draft is a famous idea in writing, which is that if you try to make your first draft amazing, you will never even start because you'll just be reading every sentence and then rereading it and being like, oh my God, this isn't good enough, crumble it up, throw it away.
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You'll never produce that page.
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So you'll never get the draft done.
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It's the same thing I found with posting on Instagram.
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If I tried to make every one of those posts great, I would have posted probably five times in the month instead of 30.
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And so my winning thought that carried me through the 30 days was you get participation points.
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You are this is pass or fail.
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This is not A, B, C, this is pass or fail.
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Did you post or did you skip it?
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And the goal is to just not skip it for 30 days in a row.
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This was a life-changing lesson for me because I know as entrepreneurs, we think it can't possibly be that simple.
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Like we overcomplicate it, right?
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We won't allow ourselves to believe.
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What if something really great could come from doing really imperfect actions for 30 days in a row?
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The same thing is true for my clients on the fast track.
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There's gonna be days on the fast track where you get an assignment where you're like, I really want to make this one great.
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I really want to have the perfect words before I reach out to somebody.
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I really want to know what I'm supposed to say on the phone.
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And we give suggestions for that, but so much of the value is just hitting send on the message, is just putting in the homework for the day, right?
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And just allowing it to be kind of crappy.
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If you don't identify as somebody who's good at sales, you can, you're not just gonna get good at it overnight.
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You got to spend the next 30 days feeling like you're doing it bad.
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And here's the amazing thing that will happen across those 30 days.
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Some days we'll feel pretty bad.
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You'll be like, oh, that was not my best.
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Some days, though, you'll be like, hot damn, something great happened.
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This is what happened to me in my 30-day Instagram challenge.
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Some of my posts completely bombed.
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I'm talking like four people liking the post, right?
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And it's not all about likes, but I'm just, you know, we have to use some example of engagement, right?
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Other posts have gone like mini viral.
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Over 200 people, 300 people hitting that liking like button, 50 people saving it.
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I only got that result maybe five times out of the 30, but it felt really great when it happened.
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And over the course of those 30 days, guess what?
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I looked at this this morning, posting so imperfectly.
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I got 135 new followers in 30 days.
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135.
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That is with me, with my follower count right now.
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I have about 5,000 people.
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So 135 is not like it's not like I got 10,000 new followers.
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It's not like I got some crazy result.
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But the way I think about this is 135 new eyeballs, 135 new possible clients, 135 new, like if 135 people entered an auditorium where you were speaking and presenting, you would pee your pants, I would pee my pants.
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I would be like so excited, so nervous, right?
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Think of this.
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I got 135 new people to walk through my doors by posting so crappy for 30 days.
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It was not my best effort.
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Some days I felt like that was my best effort, but some days it was like, oh my God, it's Sunday.
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What can I post?
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Truly.
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It was like, uh, Steph, it's pass fail.
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Post something.
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Go find a meme, go find a viral trend, make it work for your audience and click post.
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And doing that and just stringing the bead onto the necklace, I got 135 new people to walk through my doors.
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So really think about that.
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If you participate in the 30-day first clients fast track and you commit to just 30 days of crappy action, what if you get a client by doing that?
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What if you get three clients and it doesn't have to be perfect and it doesn't have to be great?
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It doesn't even have to be good.
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And I think that will really blow our minds as people who are so committed to doing great work.
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And I'm not again, let me be really clear.
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I'm not against great work.
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I'm not against trying to improve your skill.
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Like personally, what's next for me on Instagram is I want to do more of what works.
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But here's what's crazy I have data now.
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I have 30 days of tries.
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I have 30 days of attempts that I can go through.
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And I have, I was doing it this morning.
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I was like, okay, let me look at my dashboard.
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30 days of data.
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Which of these posts hit?
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Which of these posts, like you can really drill down.
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Uh, there was one post that I got 10 new followers.
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10 new followers in one post.
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That was my highest post.
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It was my most vulnerable post.
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It was my most honest post.
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That tells me a lot about what it's performing, right?
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I can look at some posts, uh, got, you know, 40 people share it, shared them.
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Okay.
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What does that tell me?
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Okay, well, that kind of content makes people want to share it with a friend.
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So I actually have data to look at now.
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So this is so important.
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And another point I wanted to make is that when you do something for 30 days in a row, you get the data instead of making it up.
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Think about how often we're like, well, this doesn't work for me or that doesn't work for me.
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And you don't really know if that's true because you don't have enough data in the bank to actually study.
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I have to tell you, some of the data that's coming back for me in this 30 days of Instagram, I'm very surprised by.
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You know, I would have thought more of my like super smart teaching tidbits, they they're terrible.
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I mean, as far as engagement goes.
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That doesn't mean I'm never gonna do that kind of content.
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In fact, I think it's really important for my thought leadership.
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I
think that my most engaged uh clients are like my most engaged prospects and my active clients actually, they want to see me teaching.
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But that is not the stuff that gets sh uh not shaved, saved and is not the stuff that gets shared.
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So I just have to move strategically when I go to post.
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Now I can ask myself, what is the goal of why I'm posting?
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Am I wanting to nurture the hottest leads that I have out there?
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Okay, then I can teach.
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But if I get on there and teach every single day, I am not gonna get anybody new.
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It does Instagram literally doesn't seem to show that content to a lot of new people.
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And how important and amazing is that is it that I know that now?
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And I want you to know that the only way I know that is because of the 30 days in a row.
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It's the only way that you can find out.
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And something else I want to share.
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Okay, so that was one of my points here as I'm referencing my notes, is the opportunity to study what works.
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The opportunity to study what works.
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So that was really helpful for me.
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And something that as I before I hit record, I was like, what do I think made the difference in me actually completing this 30 days when I've tried so many times before and I've fallen off at day 17 or day 14 or whatever it was.
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I think it was this thought that Steph, just get the 30 days on paper, just get the 30 days out there.
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So then you will have the benefit and the payoff of getting to see what worked.
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I was so excited to have that information and I got it.
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I got it.
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And so if you think about doing something like the 30-day first clients fast track where you're trying to get one to three clients in 30 days, you will literally have that 30 days of information to be like, okay, what was helpful?
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Where did people bite?
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Where did conversations go somewhere?
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Where did conversations stall?
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Where did they ghost me?
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What was the objection I wasn't prepared for?
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Like you will get all of this information.
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And then the last point that I have here, and this is a big one, is imperfect is great too.
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Imperfect is great.
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You know, like I mentioned, I have tried to complete this challenge many times and I've not succeeded, right?
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But even during those times when I only got to day 17 or I only got to day 15 or day 21 or whatever happened, I truly think I've tried to do this like half a dozen times before.
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It was still worthwhile.
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Even if I only posted 17 days out of 30.
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Like I'm really glad that I did all 30 this time.
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But as I look back, it's not like that was a waste.
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I still got new followers.
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I still had people paying attention, engaging with me, remembering me, seeing my face come up, being like, hmm, I should go to her class.
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Like, I should look at her website, right?
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So even those imperfect tries were so helpful and transformative.
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I've seen this in my clients who've done the first client's fast track, whether that's my mastermind clients, because they that's that's where the fast track came from I built it for my mastermind clients, and now I'm giving you.
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All this very special opportunity to participate, even if you aren't my mastermind client, very rare opportunity.
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I have had my mastermind clients and the folks who came through in May tell me I didn't do it perfect.
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If I missed a day and I didn't want to do it on the weekend, I doubled up on Monday and Tuesday, or I doubled up later that week.
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Right.
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I had some people tell me I skipped some days altogether and they still got a client, or they still got this result, or they still got this opportunity.
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Amazing things can still happen, even if you participate imperfectly.
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I have had a few people reach out and be like, I'm worried I can't do all the days, or I'm worried that I'm too busy.
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And my response to that is like, imagine depriving yourself of the opportunity to get some great results just because you're not able to do it perfectly right now.
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You can make amazing progress.
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You can get a client, you can get three clients.
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One of my clients told me this that she, you know, she participated in May and she was like, I had the chance to sign three clients.
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I only wanted to sign one because I was busy.
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I could chose to just sign the one because I have a full-time job and I had these other things, but I had three people ready to become clients.
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And she said, I didn't even do all your assignments.
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Same thing with me, like buying the Yap Challenge.
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I think I may have watched part of one video.
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There was one video that I was like, ooh, let me watch that one.
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And I just completed 30 days in a row.
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Like I still just got a result.
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I am the most imperfect student and I'm still getting those results.
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So where can you give yourself permission to not be so binary and not be so black and white, where like a 30-day challenge is only successful if you do absolutely every single day perfectly and you turn in your homework?
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Like, that's just not how it works.
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I've done other kinds of challenges like health and fitness, where I've challenged myself, this is a hard one for me, getting 10,000 steps.
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And I don't think I've, I don't know if I've ever gotten 10,000 steps for 30 days in a row.
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But imagine how much better off I am for getting 20 out of 30 days.
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If like I wasn't doing the challenge, I'd probably get like five days.
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So you still come out ahead.
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I think of it the same way as going after my first million dollar year.
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Even if I don't make a million dollars this year, right now I'm paying and I'm gonna do a whole podcast about this.
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I am pacing 67% ahead of last year.
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So even if I don't hit that ultimate perfect pretty goal, am I gonna be mad that I'm 67% better than I was last year?
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That is a celebration.
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That is so much progress, that is transformation.
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So you really have to be careful about not allowing yourself to participate because perfectionism is getting in your way.
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If you just, you know, you thinking I'm gonna wait until I can participate perfectly.
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I promise you that day's not coming.
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So, where can you get on board with embracing imperfect participation?
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What if you could blow your mind and get the most incredible results with your imperfect, messy participation?
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That is how I viewed these last 30 days of this Instagram challenge.
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And it's how I hope a lot of my clients who are doing the fast track will approach it.
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And I hope it's how you will consider approaching, whether it's, you know, you're gonna go ahead and join us in the 30-day fast track or whatever you want to do.
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If you're up for the challenge of doing something for 30 days in a row, I hope you'll give yourself permission to go for it.
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Even if you don't hit every single day, you're gonna be amazed with what comes out on the other side.
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So if you want to join us inside of the 30-day fast track and you're listening to this, you know, this week, if you're listening in the future, I think there's still so much for you to take from this.
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And I hope it's been helpful.
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But we would love to have you.
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And it's not too late, and you should get your butt in there because it's going to be amazing.
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So you can go to stephcrowder.com slash fast and let's make it a sales September.
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My friends, I have so many good podcast episodes coming up, lots of ideas for you.
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It's going to be an amazing finish to this year.
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So stay tuned.
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I'll see you in another episode very soon.
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And until then, I'm wishing you the courage and the clarity to go after what you love.