Are you writing for a paycheck … or to create revenue for your organization?

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Professional writers make a living.

Conversion writers generate revenue.

A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend.

In this 17-minute episode, I talk about:

  • Why the advice “not to sell” in early content is misleading, and what you should be selling with early content
  • Some powerful advantages content-based marketing has in getting prospects to complete a purchase
  • How data privacy laws can actually help your business
  • Using engaging content to improve list segmentation and audience relevance

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes
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