Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
United States
186 episodes
since June 6, 2014


Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Rainmaker.FM is Brought to You By Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing) emotional drivers that inform the decision to buy — and how to handle them delicately. In this 20-minute episode, I talk about: Adding a “first class” experience to your business without being crass How to help your audience feel safe and secure as they move forward with you Speaking to identity and group values in a politically volatile era Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ... Download MP3 Subscribe by RSS Subscribe in iTunes The Show Notes I currently work with a small number of clients on conversion-oriented copy and content: Work one-on-one with Copyblogger’s Sonia Simone Our group of Copyblogger-certified content marketers (I do happen to think they’re truly content marketing big shots!) My post on the #1 conversion killer in your copy and how to defeat it My post on Robert Cialdini’s Unity principle
Disclaimer: The podcast and artwork embedded on this page are from Rainmaker.FM: The Digital Marketing and Sales Network, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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