Full Transcript for Deb Drummond: The Ultrapreneur Who Takes Orders From Her Intuition

taught aromatherapy. I taught how to have a business in that sector because it's an empath business, and business and empaths don't really. and the we like to give it away. We like to heal the world and then yeah, this thing called rent, you know what I mean? And that's like, and it's okay, you know, I'll flow my rent through and you know, then I get these calls. It's like it doesn't work that way. And and then yeah, so that's what I was doing. And I literally was Number one in sales out of 220,000 people, number one in ten countries, listed a magazine forty-eight times for growth scaling and acquisition because of what I did with that company, helped take it to a billion dollars in its fourth year with four products. And I get this you should start a podcast. And I'm like, you should kiss my, you know. speaker-1: It's like a it's it's a mirror of the mirror situation. It's literally your chapters just end. speaker-0: Yeah, I'm like, but so I so then I started a podcast and I decided I'm gonna start a podcast for the same people that I've been coaching. So I've been doing we called it business coaching. People now call me a top performance coach because the that's what happens for people. But I was coaching then. I've always been coaching, I've always been helping people build their business in a way that yields for them. And so I'm like, okay, well, my whole world is entrepreneurs, I am one, and So I'm gonna build this podcast for entrepreneurs. And then literally, I think it was two days later, I got a call from a woman. I happened to answer it in the morning in my sleep because she called from East Coast. And she's like, I just had a download. And she owned a holistic magazine. I just had a download and you your name came up and I you need to do an anthology. And I go, What's an anthology? She goes, Yeah, I didn't know what one was either. And we're talking like we're talking like over a dozen years ago. And I go, What? And she goes, Yeah. You know, people that are in the same, you know, I said, Okay. At that point I was doing a lot of coaching in the direct sales industry. So I gathered 20 women and I'm like, we're gonna put you in this book. You can't talk about your company. It's just about the industry. And women were like, it was such a new concept. I'm pretty sure we were the first we were the first anthology compilation book, at least in Canada for sure. And so, and it just had huge success. Women were like, What? And so I've done many compilations. And of course, the the most recent one was two hundred and sixty-two women. Right. And that is now going to be hitting its closure in May twenty twenty seven of its five year tour and twenty two six two point two which is the next group of two hundred and sixty two crazies. and that's the book like we give away at the suites and all of that stuff. I mean, we've had six million media impressions with that book. And so yay for the women that are in it. And So we just opened up conversations for actually your yours and my good good friend Elizabeth Blake Thomas and her daughter will be in the next book. But we're going to so we're just starting to gather women for that book now and it will launch because it takes a while for two sixty two. I just approved the cover of the book this we're gonna change it slightly and change the book from eight and a half by eleven to like ten by ten, a little modded up. Beautiful. And we're gonna launch it March eighth, twenty twenty eight, International Women's Day. I know. I'm like, signed up for crazy number two. it is a lot of work, I'm telling you. People are like, Are you sure it's your last one? I'm like, I'm sure. Unless the universe wakes me up and you know, because that's what happened with this one. I'm like, do we do another one? And so I took myself to Starbucks and I ran all the numbers because my CFO, you know, she just I drive her crazy. She's like, You gotta what? Like, how did you make this decision? I'm like, look, it's gonna work. And so I thought, okay, do we do another one? Because it's been so successful. it's just been so successful for the women in it. They're like, who does a five-year book tour on an anthology? Nobody. Right? My my compiler's like, Do you think you're J Car ro JK rolling? She's like, This is financial suicide. I go, No, it's what watch, watch. It's not gonna be. And it hasn't been. so then so yeah, I took myself to Starbucks, turned my phone over. And ran all the numbers and ran all the energy numbers. How much energy was this going to take? And when you look at it from that, my CFO would have said no. She actually, she's like, D, you could do four private clients. Like to and I'm like, okay, I'm just gonna put it there. I did all the work and I'm like, okay, God, universe, do your thing. And I'm literally walking through the kitchen into the office. I don't know. maybe a month ago or something, and I hear, You're not done yet. Do the book. And in the moment when it happens and you're like, yeah, that's right, that's what I was waiting for. Sounds like a great decision. So I took it. This is such a funny story. So I took it to my team, right? Our next staff meeting, I'm like, okay, you guys, guess what? I finally decided we're gonna do the book. We're gonna do 262.20. And you could tell by look on their face, no one jumped up and down, no one was like, yay. Everyone was like, I go, I know you need to digest this information because it's a lot of work. It's a lot of work. Two sixty two women and the marketing and the infrastructure and the invoicing and all that stuff. And I said, let it digest. I'll t I'll talk to you next week. And I go, they're like, No, no, no, it's good. It's good. But they're like, I go, Don't worry, we've just done it. So we and we're very system based. So I'm like, we've got the systems. We're good. so yeah. So now, yeah, now that's what we're doing. speaker-1: But I love that you're using what people would typically not consider or

maybe publicly admit to you know, using a resource that's intangible, right? It's I got a voice or I got an intuition or somebody gotta download or I had a dream, but you are a prime example of results from following that, right? Yeah. speaker-0: Yeah. Yeah. speaker-1: And feeling inspired and lit up along the way. And then it leads you to something else, right? It's the next step to something else that also feels divinely guided. How would you speaker-0: Yeah, look at it. It was it was the it was the two sixty-two book, right? so put the two sixty two book and I had the first mm inkling decades ago around that. I went into a bookstore to get my daily, it was called the Women's Day Book. I'd love to make the woman. I I put it out there that put that book together because it was just absolutely exquisite. And it was a day planner, which is why I have a day planner, which is not full of beautiful women's pictures. And now I have this book of women's pictures. And I never forgot that. And I was so kind of tiffed. I went to, you know, I'm in a people went to bookstores. There's lots of independent bookstores. I'm at an independent bookstore to get my, you know, planner for the next year. And they're like, it's out of print. And I'm like, what do you mean it's out of print? Like, you know, and went to another bookstore and they're like out of print. And I frivolously said, I'll just do one of these one day. And I ended up a couple decades later doing a top performance planner. for people in their business because I could never find one that worked. And then I ended up producing this book. I never forgot, because in that in that planner I had beautiful black and white pictures of women photographers taking pictures of women just in lifestyle. So that's why in our book we have a rule, no headshots allowed. Like if you want to give us a picture for your, you know, your bank picture, like not happening. So it's gotta be like a beautiful lifestyle. It's got to be black and white. It's got that feel to it. And it's a coffee table book and hardcover and all the things that you would want from a really considerable piece of print. And yeah, so then it was that. No summits were involved at all. And then I was sitting on my couch and I was working at my late night couch office. Anyone out there, I'm sure you can relate. And then I on Netflix there was a movie that got like literally suggested use. And I just happened to look up and it was a movie called Seeing All Red. And I hadn't seen it. But I instantly heard in my head, that's got stinum all over it. I'm not in the mood. Now I am a huge girl crush, Gloria Stinum. I mean, I started reading and hanging out with her without her knowing when I was in my twenties, you know? She signed her book for me once and all I could think of to say was thank you. Right. And she was so gracious, she's like, You're welcome. And I'm like, I mean for everything. You know what I mean? Like for everything. So I put my head down and then I heard, we've sent it three times, watch the damn movie. So I watched the damn movie, which is the life story of Gloria Allred, like yay you. And then after that movie, I said to myself, if she can do that, you can do more. And I've done a lot. I've done a lot for women in my career and my life and my, And then and then I heard International Women's Day has become a Facebook posting day, and you need to get women to honor it the way a mom does Mother's Day. My response back to that. whatever you want to call it, download message nudge. I call them non-negotiable nudges. I'm like, okay, I'm already doing a book of 262 women that I didn't want to do. I wanted to do 22 women and I decided to meditate. And I heard 262 for three days. And I, you know, and so there's all these pieces to this parcel, you know? And then I thought, okay, my mandate in I've built seven companies and every mission statement's been the exact same. To help women and men stand up, speak up, and show up in their business and personal lives. be careful what you put as your mission statement. That was my first company in my 20s, and I'm still not off the hook, apparently. And so I go, okay, if I gotta get women to stand up, speak up, and show up, and I have to get them to embody International Women's Day, like really understand what solidarity is, not from their head, but from like their body when they wake up on that day, is to do something that. embod that and repetition, repetition, repetition, repetition. I think I heard a Tony Robbins tape in my 20s that said, you know, repetition is the mother of skill. And I'm like, yeah, it is. And so I thought, so then I said, okay, we're going to do a summit on the eighth day of the month from March 8th and all the way to May, which is North American Mother's Day. So and then I'm a reverse engineer top performance trainer, right? So what do I do? I go to reverse engineer that. And what I see is that on the eighth day, that's fine, March 2023 to May 2024 is when we kicked this off, when it reverse engineered, and I'm like, did we know that there was eight weeks between International Women's Day and Ma and Mother's Day? So we'll just do a summit every week. Insanity. We did 22 summits in 15 months. We hit like 191 million media impressions, 440 speakers. We had, it was like six thousand women, seven thousand women showed up on screen. We hit from Africa to Canada. And then then it became a non negotiable. I well I was like I couldn't stop if I wanted to. Insane. Insane. I sat on this chair for three years. speaker-1: But it it I'm I'm see hearing I'm hearing a pattern, right? You you're not aware, then you go to some awareness, a bit of a surprise awareness, whether it's a mirror or it's a voice or it's a whatever, and there's a faith. You have a faith, whereas other people might be like, that's crazy, and they dismiss it, they let it go. Maybe that idea gets picked up by somebody else, whatever. You have a faith. speaker-0: So

I had the first holistic health center in Vancouver ever. And I was on two psychic radio shows. So I'm very like people call me a professional hippie because I'm very, like I'll just say it, I have a brain like a Rubik's Cube. I'm very smart in business. I can build business, I can scale it, I can stay here for 30 years and still, you know, have food in my fridge, you know. The and so I did one show was an economic report. I would do a psychic economic report on every province in Canada once a month. The other was literally call in. People could call in. But I had two people come up to do a pilot because they had heard I can walk into a place that doesn't sell. And I don't like, you know, I don't like feng shui it. I'm like, I make I make it sell. And I have conversations and I tell them what to do. And and so I can make real estate that hasn't sold selling. and I can do and like I've been flown to Turks and Caicos to sit on a negotiation deal with a very big brokerage to get the refinancing for a large piece of, you know, real estate, things like that. Yeah. So yeah. So because this media world's taken over my life, it is on my website. It's kind of behind the scenes a little bit. But I have someone flying in from Ottawa, which I don't know if you know Canada, but she's flying in from yeah to come get a session, I think next week, because she's someone that just knows me from that world. I used to work on her. So yes. speaker-1: Jill of mini trades, right? speaker-0: I think that people that's the advantage when people do business with me. They just don't know it. speaker-1: You also have the business brain that can break it down on a napkin, show it to a CFO, and when they blanch, you still say, We're still doing it anyway. Your faith continues, then you present it. I think you're also coming from a heart or you have a a a mission, you have a feeling that you want people to walk away with. And then you do it and you're successful. It's wash, rinse, repeat. Am I hearing that correctly? speaker-0: Yeah, I know it is, right? When I say it out loud like that, I go, It's like it just sounds like a cray cray story, right? I I always want to tell people like you gotta give it some scale. This is from, you know, concept to like there was time in between and lessons in between. And I had time to curate and get into relationship and start and trust those downloads, right? When they first started happening, it wasn't cool and it wasn't at a time that it was cool either. it wasn't like you didn't s see things around or no one talked about it. I think the closest I ever got was the movie The Ghost. Ghost with right? Mm-hmm. With Demi Moore. speaker-1: Yeah. speaker-0: that I was like, mm. that's like the closest that I was like, okay. And then I actually went for a massage one day. And there was a woman that I massaged, I remember Catherine, her name was Catherine. And during the massage, she goes, Can I? She goes, I need to stop the massage and give you a

message that I'm getting. And I literally almost burst into tears. And I'm like, my God, it happens to you too. Yeah. She goes, Yeah. I'm like, I was so thirsty. Cause you know, don't I didn't tell anybody. I mean, I literally was running the health clinic and doing treatments, and I get all sorts of messages for people. And I'm like, hey, you might want to consider this. I never addressed it until it started to become okay. And then even then, we had two brochures. I was doing lymphatic drainage on the vascular surgeon of VGH. They didn't he didn't get the other most you know, brochure like, energy work or shocker balancing or speaker-1: Right. Well yeah. speaker-0: intuitive, you know. No, no. And I had eighteen staff and we were all like me. Mm-hmm. speaker-1: How do you combine those two worlds now? Is it you're surrounded by team members that just understand this is how you operate, right? They know that they're gonna get the business and the intuition is you've gotten to a place where you can do that now, or do are there still times you maybe change your language based on the audience? speaker-0: No. I have a really good team and and they all know me. We all know each other. We're pretty tight. you know, they have their life, they do their thing. you know, I would say one of my team members is much more like me. The other one, we're super good friends. I don't really hear her talk too much about that. and my same as, you know, another team member is like they all just well, you know, they all work with me and for me and So they must they have a an alliance to how I work. so they're all on board. But yeah, we have a healthy respect for each other, but one I would say leans more in my direction. So speaker-1: So I was going to ask you, how do you pick your projects? But it seems like they pick you. They pick you. speaker-0: Do they pick you? I it's an unfolding. I think what happens is I do, right? I think that I still need to look at the numbers. I've learned to look at the numbers. Like I really ran my first business, like the the holistic health studio, a lot intuitively and I you know, idealistically. I mean, I was in my twenties, right? So you and there wasn't a whole lot of data. And so I think you it's a combination of and then who you source as people that are gonna be your advisors. but I and I have trusted advisors now. Like I have trusted advisors now, and I've done enough stuff to to be trusted myself. But I'll run things by the CFO. And I but I've also come to a place where like, I mean, look at someone, if someone came to me and said, I'm gonna do a five-year book tour on this book. I would say then too, do you have any idea what a five year book tour takes? Do you have any idea what it costs? Because I'm coming from a place of knowingness. and I also know that if in year two that needed to change, it'd be okay, it would change, you know? we just pushed through. But I also have a very strong, have faith, but I also know if my back's against the wall and something needs to get done, I'm your person. You know, so I also have that faith in myself that I'll I'll make I'll make it happen. I'll make it happen. so yes, I so I would say that a lot of my business has been in unfolding, but you know, you still choose you still there's still those decisions that you go through and those business decisions that you go through and you need to look at everything. But yeah. The voice in the kitchen, you're not done yet, tends to win for me. And I laugh at it now. honestly, I have to stop saying this because I haven't completed the book yet. But the book, the book before the the the whiskey on the box, I say, is hashtag God pick on somebody else. For sure. Because I I always get these pioneering, like it's a pioneer. First aromatherapy home party, first holistic health center in my city. First da da da. like there's a lot of firsts in my life, and I gotta tell you, first is r can be really you know, I created an aromatherapy home party company twenty years ago, three hundred products, pe we are the first people to bring in soya candles, and it's a lot of work to break the industry. People like aroma what? Like who cares if it's soya? You know what I mean? If I started that company now, we would we would yield. I I love, you know, Goop when Gwynneth Coultro, I remember reading an article about how she works with her, not her nose, but an aromatherapist is called a nose. And I I taught French perfumery and I would travel to distilleries and like I'm a full I'm fully in and I was like, see, I just needed to wait and partner up with her. Because the company, other than some of the stuff that she had, but I created all the aromatherapy scents. I mean, for the candles and all that stuff. And I'm like, I just needed to wait. Because it was super hard from a return standpoint, from an industry standpoint, from a marketing standpoint. Back then, aromatherapy, no one knew what it was. Like they just didn't know what it was. So when you are first in something, which that's why the book, hashtag GodPick on somebody else, I'm like, are you kidding me? Like, are you kidding me? speaker-1: But seems like your role is the pioneer and not the settler, right? But yeah but if that's your hashtag, your podcast name, mission accepted, is really how you're answering it. You're not just going and, you know, you're like giving that idea to somebody else. You're you're taking it on. Is there a through line with either the media you create or the clients you take on for how you want that ultimate person receiving the thing to feel? I say for example When you start off your podcast, you say, You will walk away with this feeling. You will be inspired, you will be motivated. And even in your anthology, I get a sense that you want people to have something to walk away with. And I think this is your intuitive media training, is you're wanting to provide value. What is it you're wanting people to sense or feel?

speaker-0: Yeah. I think that so the majority of the people that come to the show, the majority of people that are listening to the show, that book, that two hundred and sixty-two, you know, the criteria was gumption, right? So what I wanted people to feel was inspired and motivated and you can do it too. And I gotta, it almost makes me cry. There's a page that I have at the end of every book that I do that's an anthology. And ironically we just did a mock book of 262.20 and hopefully I have it before the suite. but it's called You. And it's a blank page and on one side it says this page is being held for you. Your words, your story, your meaning, your strength, your bravery. and that we're gonna hold the space till you are ready to share that story that is going to impart for people for them to know that they too can sit at the table. And so I think that for me in terms of called Mission Accepted, our mission here is because the majority of the people that I work with, I always say women and those that support women, so women and cool dudes, because we do lots of co ed stuff and everything as well. And it's always been that way is that there's a lot of entrepreneurs, the the I won't say the heartbreak in entrepreneurship. I will say some of the stuff people don't talk about in entrepreneurship is, you know, they'll talk about steak and lobster, but they won't talk about rice and peas. And rice and peas is when you're holding on. Rice and peas is when you're smiling and you're on a, you know, you're on a networking event on a Zoom and everyone's da-da-da-da-da. It is so people don't talk about that. And what I don't want is people to when get burnt out, too, hurt. And so for us, going to all this work to create considerable media platforms so that even if an accessible, so even if someone's new in their business or new in their this or new in their project and their marketing budget is them, right? There's a podcast you can go on that's not going to break the bank. That's going to get you in front of a good amount of people. You speak on our stage, and we're going to take that and put it onto our television channel. To get you in front of more people. I don't do that because you need to be seen more. I do that because you need to take you need you need things to take care of, like yourself, your family. So if I can get you sustainable or support and and help you be sustainable, then that's a big deal. Like I always it's funny, you know, I was walking down the street yesterday and I've said this a number of times and it it had something in relationship to do to do with donating money and and and Some of the nonprofits and stuff. And I'm like, Deb, your whole life you've like you've supported the middle. Right? yes, I give, I, I give this big event where I'm coming back. I said I'm leaving the Emmy's coming back to this big event for the women's hospital here, right? And it's there's that and it's a big gala and it's all all that. And then there's,

you know, people that A lot of people donate to in other countries or what have you that, But I'm like, I and I do what I do as much as we all can do. But I really feel like I support the middle. The middle that doesn't really get talked about. It's the family that's making it, but is nervous because they know that their kid needs braces and they don't know where they're gonna get it from. Like that middle can be really tough because you're not getting the attention and you're not, you don't have a need strong enough. And there's this middle struggle that happens, and it happens a lot for entrepreneurs, a lot. And they trudge through. And so I feel like if I can help take care of the middle a lot with my work, they can do the work. They they can take care of themselves. Their mom who needs them to take care of, you know, we've now got lots of multi-generational like taking care of. And they can the kid can get braces and you can get your car fixed and you can put your winter tires on and you can Go rest. go rest. go to a meditation retreat for a week. You can do that and not worry about the these these things that are happening in your business or in your family or what have you. And then when they are sustained, they can also easily without depletion serve and help and donate. And it's becomes strong and cyclical. But I think I I thought about it yesterday, right or wrong, I really support the middle. Mm-hmm. speaker-1: Inspiring them and giving them tools. Inspiring them and educating them. Inspiring them and giving them opportunities and access. And if it's not through you, inspiring them to find it through somebody, someplace. speaker-0: Come to our summits and get inspired. Come to the book and get inspired. They're all and they're all a compilation, right? Come to our podcasts, right? Come come there. It's it's not just me. And yes, you're right. I have a whole educational component to what we do because, you know, a lot of people will do media, podcasts, summits, stages, print, whatever they're doing. And I'll I see it. They'll like have tears behind their eyes and like, Deb, I've done forty podcasts and I haven't been called. And I'm like, Well, we know podcasts work. I mean, I'm a little Janice Jopliny, apparently, but I'm like, we know podcasts work. So what is it you're doing or not doing? Let's just take it the way they're like, well, maybe it's not the show. I go, maybe it's not the show. Let's find out what you're doing. And so that I will help and teach how how to do a podcast. Because most people will do a podcast and I they'll be like, my gosh. I'm like, yeah. So I think how we do how we do our business is where the yield comes from, not what we do. Mm-hmm. And so that whole educational component helps them move it. 1%, 2%, 3%, 10%. That's big. People are like, I don't know. I yeah, really? Do you think 10% on every piece of marketing that you do? What do you think your yearly income would be at the end? They're like, I'm like, yeah. Right. Yeah. speaker-1: And your summits are are you have scholarships to those, right? So they could be attended if somebody is, you know, financially needs some support. speaker-0: Yeah, we have our summits are gorgeous. I'll just say they're absolutely gorgeous, right? there is a free button, no questions asked. If you can donate, we expect you to because that allows us to keep the free button there, no questions asked. And there is so much value that you'll get. It also shows support to the people that are speaking. the speakers, the speakers that come sponsor themselves to be there. It's a piece of their marketing and media that we give them all sorts of things for, like getting them on TV and what have you. So it is a very I call it more of a solid solid solidarity project where everyone's participating and the energy around it is like, you know, collaboration's awesome. We do it. It's beautiful. We all collaborate. But sometimes it's just about I'm helping you. It doesn't mean that you need to help me. I know if I help you, it helps them. You don't know who them is, I don't know who them is. It's that kind of feeling. That's the whole speaker-1: pay it forward. Pay it forward and bit of op you're asking people to operate on faith like you did. Yeah. I attended the your recent summit. I had only recently met you and so I hadn't had the summit on my calendar ahead of time. And I think you were like, it's tomorrow. And I was like, okay, I'll log in while I'm doing things that were already scheduled in my life, around the house, or whatever. It was a Saturday. I wish I had been sitting down with a pad of paper next to me. I remember chatting, you know, like sort of like I would pick up my phone and be like, this person's interesting, or that's a great point, or this message is just for me. I needed to hear it this day. I feel really sorry for all the other people around this summit. Cause they had to like bear through that moment. Cause it was just a message for it was, it was really very valuable. You had incredible speakers on. so I I I love it. It It was it inspired me, motivated me, and filled my cup. It filled my cup in a way that it needed to as an entrepreneur, as a you know, a media creator, a producer. So, you know, kudos for you for doing that. What are you watching, listening to singing right now, reading? What's going on? speaker-0: I sing a lot. I I sing a lot. I I always say that I'll do almost anything for a good concert ticket. so I I listen to music every single day. It's part of my regime every morning. It's more my morning thing, and I'm a vinyl girl, so during the day I'll go pick vinyl. Like my the latest vinyl that I've got on there is the latest my gosh, Tears for Fears album. I've been listening to Tears for Fears. I was listening to Bread. the other day. And then I also just went to the N C D C concert with my son to teach him and show him true rock and rollers. And they rock and roll. so music anytime, any day,

I think in terms of what I really digest a lot is I watch two things that are pretty regular and consistent. And I always watch comedy before I go to bed. As someone who studied brain health, right, I listen to comedy is my thing. It cleans my brain. So I do comedy. I I listen to Trevor Noah, Russell Peters is Canadian, support homeboy. I l I I watch a lot of Britain's Got Talent and America's Got Talent. And there's something very refreshing and inspiring, I think, for most people. I think the reason why this show is so popular, just you get to see people win. In in three minutes, you get to see their dreams come true. So I really focus on shows like that now. I have my regulars, I have my favorite, like and I need to decompress to like PS I Love You. leapier. I'm a little addicted to Ireland as you probably know. You know where my green I saw that is so speaker-1: For you by the way. I know you you so Deb wants to manifest this Irish castle, right? And when I was on her podcast, she said what do you want to manifest? I was like th the works Orient Express trip and yours was castle, so I wore my green for you. speaker-0: Thank you. No, I was gonna say that to you and you said I'm like, nice color. you know, I mean, if I need to just put something on in the background that always makes me smile, like literally, you know, my kids would come in. One is antique roadshow, because I absolutely again, I think it's like this, my gosh, I didn't you you know, didn't know the story or history behind it. I love that. But you know what? Tom Hanks and Meg Ryan in that incredible, like she's got mail. I just I just I I'll go back to that anytime, any day. so things like that, I guess, really is is probably I love listening, from a YouTube standpoint or what have you. Simon Sinek is awesome. I listen to him. Rory Sutherfield because I love behavioral psychology and and he's in marketing and I I I love to learn things. Like I'm I'm you, I'll I'll write things down or I'll listen repetitively to it. So yeah, that's kind of what I'm digesting these days. speaker-1: Education, I'm so I'm hearing education, inspiration. even when you're going to escapism, you're going for something that's gonna make you feel uplifted or great about humanity. speaker-0: yeah, I when you were on our podcast, I really started to note like when some things were on, even in the background, I was like, that's not cool. That's not cool. You know, like just different things that'll just come up, whether it was like, you know, 20 minutes of CSI while it's on TV or something, I'm like, that's there's yeah, maybe not, right? And nothing against CSI. It's a great show. But if someone's getting, you know, killed at the end of the night or something, that's maybe not something I want to watch. I want make sure that I counter that in my brain. So it was really it was really I after I watched after you were on our show, I was like, Okay, I'm gonna get even tighter. I'm gonna get even tighter with just some of the stuff that impedes I know differently and for the most part I'm pretty good on that. But it was really it was really good. speaker-1: Was inspired by your ending the day with some comedy. It's almost a way to brush your teeth, right? It's like brush your mind with something that, speaker-0: Yeah. speaker-1: It gives you counter programming to whatever you've experienced during the day. There's a researcher in Santa Barbara, Dr. Robin Naby, and she did a study on how does comedy affect people, right? And it does have a positive impact. Inspiring videos even more so. But comedy is a great palate cleanser. So kudos to you for just g discovering that through your journeys and your education, your your studies too. speaker-0: Yeah. speaker-1: You mentioned Ghost being a movie that's brought something to the forefront that you knew but was not really public. Is there a movie, a TV show, a book or something that changed your life, not inspired you in that moment, but actually affected the way you look at the world or what you believe? speaker-0: Ooh, that's a good one. That's a good one. I would have to say, when I was younger, I got my hands on and I don't know how. There was a book by Shakti Gaiwan called Living in the Light. And I think it's been written in like 40 different languages. and there that was the first time I learned the concept because she really talked about masculine and feminine energy. And I'm again, this was a book that I'd found in my twenties. And that was so me, right? It was so me. That was so interesting when I when I talk about when I think about these things. And thank you. I was I was prompting myself on that. That was a real game changer for me because I do have a masculine side of me. it's that production, I can do, that and then I have this female side with me. And I could never really I just to be able to have someone identify it and talk about that. That was the first I would say, personal development book that I read from beginning to end for sure. And even had some great spiritual beliefs in there that were conceptual to me at the time that I just and to really talk about like when someone talks about energy in a very scientific way, my brain digests it really well. So, you know, I gig Joe Dispens's stuff as well. But back then it was Shakti Gaiwan. And then I have to say, again, another book that fell into my life and I read it ten times was Thinking Go Rich by Napoleon Hill. Now It's written quite in a, it's quite archaic in relationship to, you know, access to the availability. But there's some really interesting chapters in there about desire and creating that desire and creating, you know, you can create your own mastermind of people to help you produce and they don't even have to be alive anymore. Like there's some really great things. And I I just remember reading that book and reading that book and reading that book over and over again. And then it became a, you know, a classic business book.

And Yeah, those two books were really critical for me. speaker-1: yeah. Gateway drug for me for sure, I think and grow rich. So powerful. do you have things you do for yourself to keep yourself grounded or you know you already have this great intuitive side? You have the voice. Is there something you do to prime the pump, daily, weekly? What works for you? speaker-0: Yeah. so part of me clearing my head before I go to bed allows me to wake up with not feeling anything left over from the night from the day before. I think that's really critical for me. I will listen to comedy and snippets probably two or three times a day, for sure. I I think one of the things that keeps me really well grounded is I eat very well. I'm very nutritionally conscious, and I also I'll do things like I'm gonna be heading down to LA. I know I'm gonna be talking to a lot meeting a lot of people. So I booked a chiropractic appointment, I booked an acupuncture appointment, I'll keep my energy tight, right? I I measure my my activities based on energy, not so much time. Right. So I won't like I I can look at my schedule. I mean, I used to do massage 10 hours a day, no big deal. I was but I was maximizing my energy. I take really good supplements. for me, this body most important piece of real estate in the world. Yeah. So even when I did my planner for people, right? So, you've got your month schedule and then you've got your week, the whole week. Not a little bit, not this. It goes from morning to night. So you can look at what you're doing. I think that's the beautiful thing about a paper planner. And people are like, I'm all digital. And I'm like, mm-hmm. So I don't know if I be about it, but I'm like, when you are writing in versus texting in, it's very different. Like you feel like, wow, okay, I just put eight clients on that day. Who are those clients? If you've worked with them before, You know how much energy take or they don't take. when you're engaging with somebody, how long you want to talk to them, how how short you want to talk to them. I have someone in my life that I adore that takes a lot of energy when I'm on a phone call with them. So I choose to call them when I'm going for a walk and going grocery shopping. And there is like, hey, are you shopping? I'm like, yeah. Because I'm I don't get fully absorbed in the conversation. I love them, right? But I don't want to lose myself. Because their choice of conversation is not necessarily a conversation that I would have. And I love them, but they're a family member and I don't want to not talk to them. So I selectively choose. So I look at what's going to take from an energy standpoint. I can do, honestly, I can do, I could work 14 or 16 hours a day every day if I wanted to. And I people will say to me, my gosh, you know, do ever sleep? And I'm like, yeah, I gig what I do. So you get joy at a pickleball, I get joy out of having a podcast with this super cold chick right now. So I I choose things on you could say

you choose things on joy, you choose things that uplift you and I if I'm not gonna if I don't really wanna do that activity, how quick can I do it? And when can I do it and how can I do it? That you know, yeah, that helps. speaker-1: Which really inspired me is when something goes wrong, you're known to say, That's interesting. speaker-0: Yes, when something goes wrong, stand back, breathe, don't react externally. Go ahead and start to react internally. But how I stop the how I stop that, my god, and I can't just that's interesting. Yep. That's interesting. And that's a twofold, right? They would call that a twofer. So that's a twofold. One is that's interesting because I have a strong belief that, you know, I have a strong belief that sometimes things look a certain way, but yet these downloads or things that are supposed to happen are making themselves known. So that's interesting. And the second is it allows me to stop and take a look at this situation from a non-perspective. it stops me going into my, you know, subconscious and yeah, you know, it looks like it smells like, so it is like something I've experienced again. So it it allows me my perspective to not go down that subconscious, you know, triggering all my bells and buttons. speaker-1: That's powerful. That's powerful. And that sounds like it's a it's a practice, right? It's speaker-0: Yeah, yeah, it's a practice. That is a practice. That, you know, like if you're gonna, you know, start saying that's interesting, it's gonna take you a little bit. And just try to catch it as the reaction's coming up your body. speaker-1: Right. Right. And how you would feel compelled to my God, but I just need to get it out. I just need to say the thing or I just need to speaker-0: Have a friend. my gosh, do this. I have a girlfriend that I'll call and I'm like, I just need to say it. I need to do this. Don't comment. But we know with each other now, right? I'm like, don't comment. Don't tell me you're gonna be okay or blah, blah, blah, blah, blah. Don't. I'm just like, gotta go. And da da da. And then it's like, okay, gotta go back to work. It's like okay. Like, like literally, it's just expelling the emotion. And then, yeah. speaker-1: gas it, off gas it. Do you bring any of these practices at all into your business? Is there anything that you're doing with your team or everybody knows, okay, this is that ritual or practice that we're doing here? speaker-0: No, I think that my team I, even when I had the health studio, I always had all of my staff, we all sat in circles before it was like, ooh, this is a collaborative cultural thing to do. You know what I mean? I all sat in circles. when we have a staff meeting, I talk last. You know, I'm like, hey, who's got something that's really screaming and important that we gotta deal with right away? so I I think that everybody knows we all know who each other is. I say if there's a criteria to be on our team. You need to know if, a man's down, we're all stepping up. That's it. So if someone's sick, we just had someone really sick, and I had I had one person really sick who's got vertigo, and I've got another one who's in amongst there's a lot of smoke where they are because there's a lot of fires and there's there's all this stuff going on, and I'm like, okay, okay. So we all I would say that that would be more of our methodology or our thought process, all, all all in. you need to be able to know what all in means because otherwise you may not like it over here. So, but we all we're all really clear on what we're doing and why we're doing it. Big levels of respect for each other's craft and where the lines cross over. Like that's your place. And if we need, you know, someone else to do something like that, it's it's not necessarily common, but someone will pick it up. So yeah, I think it's we all just bring to our table. And for me, it's like That's one of the beauties of being an entrepreneur. Yes, you act differently based on different meetings, on different needs with people that just met, you just have a conversation. That's different. But I get to come to work. I don't have to like when I put my suit jacket on, I don't have to become a different personality. Right. And I I'll wear a suit at work or I'll wear whatever I wear, but I don't have to that I mean, that's I mean, God, there's gotta be one big blessing and that's it, right? speaker-1: Do you have a sense of what conscious media is to you? speaker-0: I think conscious media for me is media that makes you expand. Like if I had to put it into three words, I would say the word is expansion. I I'd also say it would be permission granted. Because I don't think consciousness is something new. I think it's something that we've had, and the permission is to be able to live by it. The permission is that it's not cray cray, as we call it. you know, also like, that's a little cray cray. I'm gonna say it myself, I'm like, ooh, look, that cray cray. but yeah, I think conscious. is, you know, living by your knowingness. speaker-1: Yeah. I think you're putting that into your work for sure. And I'm so grateful that you are. So grateful that you are. So what do you think the future of media is? speaker-0: I'm very excited. I'm very excited about what's unfolding. Absolutely. I mean, just had this conversation with someone yesterday who's looking to get their own TV show. I get tingles right now as I'm talking about it. I'm like, ooh, be careful. There, I feel a soapbox coming on. Like, just first of all, from an accessibility. Like 10 years ago, I just happened to talking to a woman. and I'm like, 10 years ago, 12 years ago. You did not have the access. We did not have the access, the education, the permission, the understanding, maybe even the finance to be able to go and say, I want to have my own show. I want to be able to sponsor a show. I want to be able to advertise my book on a show. I want to do product placement. Here I am somewhere out in

Canada. I've just produced my first trilogy and I can now go put them as a product placement in a show, in a movie and and show. For me, I think that the allowance of conscious media is is there and expanding and not surprising. And I think that, I always say I want to give credit to people, even so I call what we do positive infotainment, right? when we have our show, right? People sit down and it's TV. Psychologically they're going into this is gonna be attainment. This is gonna entertain me. And I don't have to. sit there and write notes. I can just absorb the energy, absorb the information and and I'm gonna feel better. I'm gonna learn something. I'm gonna align here. I'm going to feel like I've got a sister or brother out there that's thinking the same way I'm doing. It's got all sorts of neuronal benefits. And I look back to some of the positive, like I look back to some of the reality, right? The reality, people being real on a show. I mean this is maybe I'm talking about my sector. I'm going back to like look at the food channel. look at the food channel. You look at all these places that people go, traveling around the world, people that you never knew before, right? They're traveling around the world, they're talking about experiences, they're like, look at this, look at these cultures, look at how they live, look at how they eat. And I think I go let's go back to Julia Child. Let's go back to, bam with Emerald. They really carved path and built this idea around watching people have experiences in life was as entertaining as this show over here that was. Taking you out of maybe your reality. No, nothing wrong with taking you out of your reality. Some that's why I go to movies. I'm like, Keldon, take me away, you know? but I think that the conscious or the meat, you're hearing the words, intention, consciousness, expansion, how does it make you feel? Everywhere, like everywhere. I mean, it's nothing but I mean, I don't know if it's exploded yet. But it is here, it's been here, people know, they've tapped into it. And I think even if someone isn't someone that would say, you know, I believe in conscious media, the and they're more than likely living conscious as well. If anyone's recycling, they're conscious. If anyone's like, they're already doing conscious activity, it's just not in that same verbiage that we think about. So I think that look at the look at the movement to positive. reality shows and the wave. look at you, you go on TV and it's like, now there's three food channels. One's called Flavor, one's got this, one's got that, because people want to see people win. I talked about earlier. Even even, American Got Talent, Britain Got Talent, you're watching people win compared speaker-1: Yeah. speaker-0: to people like, I don't know, what do we used to watch, So I I just see it it's exploding. speaker-1: Yes, yes, yes. I completely agree. And yeah, even people that don't know it as a framework or a, you know, a a genre, they're they know it when they see it, they enjoy it, if that's what they're looking for, right? and if you had a magic fairy wand about the future of media and you were to envision that, is there anything you would create, Miss Manifest or Miss you know? Irish castle. Is there anything that you would design if you could? speaker-0: my gosh. well, you know what I think that I think that's what the women's channel's about. I mean, that's what I'm pouring into the women's channel. It's a great it's a great question to wrap on because the big thing about the women's channel is going into a community of women that TV was never really anything that they would even think of embodying, including in themselves. You know, what there's the there's the idea around, man, I would love to have been on, you know, whether it's Oprah or Drew Barrymar. my, I'd love to be Drew, love to be on Tara, love to be on, Donahue in the day, or, Dr. Phil or the talk shows, right? and people saw it outside themselves. So our future is about bringing media to them, right? The concept of media and inviting them to have a relationship with it so that it can be a larger audience for their passion, their project. their message, their meaning. we're all pretty tapped in. entrepreneurs are, they're just passion driven with actuals. Really. I mean, if you talk to any entrepreneur, they're like, I want to help people, I want to this, I want to save, I want to have like it's all there. That's the embodiment, right? And then how they do it is just showing up differently, right? so to be able to give someone permission, I think is the first step. And I think that's really the role that this whole, you know, Hashtag Godpick on somebody else has really just been able to give people permission to say, you deserve it too. You deserve it. You know, and it might be a step that they've never thought before. It's like you deserve to go bigger, you deserve to have it, you deserve to be to live not live in survival. You you deserve to be thriving. You deserve to be helping. You deserve to be recognized. You deserve to stand out, speak up, and show up and embody that and own that and feel good about everything that you're doing. so I think that for us is, the doors that we're knocking on right now. and making that happen. And I, you know, I work with women and it's a it's a mental game as well. Like it's like getting them to really embody. I had a call this morning and that was about it. They're like, I don't know if I'm just ready to like embody that, like to own their greatness. And they see TV as they're like, wow, my We've got 20 weeks and we're going to get you there. And at a certain point, you're gonna text me and go, my God, I get it. I'm like, and that's where that's that's my payment for the project. But the yeah, so that's where we're going and that's where I'm going, and that's where my energy is going. Even when I take people to the suites, right? these are a lot of women that have never

walked across a red carpet before. And this is a really big piece of personal development and owning, owning their craft. owning their craft, right? That's a you know, entrepreneurs, authors, speakers it's craft, right? I don't see any difference. speaker-1: Deb, you're fantastic. Thanks so much for taking time to share yourself with me with us today. How can people find you? How can they interact with you? speaker-0: Yeah, absolutely. Deppdrummond.com. I make it super easy. It's just like my name, devdrummond.com. And then when you go there, pretty well at the bottom of every page, there's a contact. And I, you know, I always say I gotta stop saying this because but I want you to use it. If you put your contact information there, it doesn't go to my team. I have it go directly to me. I am accessible, I am available, I'm happy to have a conversation about anything. There's all sorts of beautiful things if you go into the 262 project, which is the summits that we have, the books that we have, where on tour we are, you know, obviously we're going to Ireland soon. Let's talk about that. But we know we go do book tours and things all over the year, and people are just like, come, like, come hang out, come say hi, come do all that. And then if people are more about building themselves in relationship of having a better business or having a better career or having more success than what it is that they do, because look at I, you know. Whatever we do, whether it's someone calls themselves an actress or someone calls themselves an accountant, we are all looking for our next something. So it's applicable across the board. There's lots of really great classes and stuff and trainings that people can take there. speaker-1: That fantastic. Thanks a bunch. speaker-0: Ray, thank you for having me on. I'm so grateful for what you're doing. What your work is so important. speaker-1: Thank you. I appreciate it so much. Until next time. speaker-0: Thanks. All right. speaker-1: Okay, two things before I let you go. First, our survey. There's a link in the description wherever you're hearing my voice right now, and it's also on our website. Your answers are how we create a future where you can actually find the media you're looking for, and the filmmakers making it can find you too. I read every response myself. Only two questions are required. Rest are optional, but go as deep as you feel like going every little bit helps. So far, Everybody's been answering every single question and it's fantastic. Thank you. And second, share this episode with one person, at least one person, somebody who could benefit from hearing about creating from a different place, or someone who's perhaps going through a healing journey. I bet you already have someone in mind, so send away. You can find us at conscious mediacombost.com. Reach out. I want to hear what this episode inspired in you. This has been Combos about Conscious Media with Kia. Thank you so much for listening. Until next time, watch consciously and notice what happens.