Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.
United States
68 episodes
since Aug. 14, 2017


Critical thinking is a skill market research & insights professionals use to ensure our conclusions and recommendations are truly excellent. In short, critical thinking is the objective analysis and evaluation of a topic in order to develop a factually defensible judgment. While in the field of market research we don’t often refer to the precise phrase “critical thinking”, it is widely acknowledged as one of our profession’s tenets: the pursuit of objective analysis. [The specific phrase “critical thinking” is more often used in the broader field of social sciences research, of which we are a part]. In this episode, Kathryn defines related attributes of critical thinking as they apply to market research, and guides you through a very revealing self-assessment exercise. Want to assess your own, or your team’s, critical thinking prowess? Check out this episode for the exercise!
Disclaimer: The podcast and artwork embedded on this page are from Research Rockstar LLC, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


Why to claim podcasts?

If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes podcast pages. It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
Manually refresh the RSS feed to sync up
Get a verified badge (
) alongside with your podcast name on Listen Notes
Post classified ads for sponsorship, guests, co-hosts, cross-promotion...
Coming soon:
Self-service promotion on Listen Notes
Use speech-to-text techniques to transcribe your show and edit transcripts
Improve the presence of your podcasts, e.g., self served podcaster interview...
Respond to listener comments on Listen Notes
Track your podcast stats on Listen Notes, e.g., listens, page views...
Manage episodes


Thank you for helping to keep the podcast database up to date.