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Content marketing, especially video, is something we know we need to do.
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But figuring out where to start, that's another story.
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On Content Marketing School, we talked about video creation, content strategy, social media, and how to make it all work for your business.
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I'm Annette Richmond, your host.
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Let's get on with the show.
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Hi, I'm Annette Richmond.
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Thanks so much for joining me today.
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If you've listened to this show for a while, you know that I was a magazine writer in a formal life.
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It was actually my dream job and a magical time for me in my career.
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But you know what wasn't so magical?
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Sitting down at a blank screen and knowing that I absolutely had to write something that day.
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Now, publishing is a nonstop environment.
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We were often working on two issues at the same time and almost always on some type of deadline.
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So I am no stranger to the blank page.
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Now, last December I shared my recap method on the show.
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It's a simple way to skip the blank page completely.
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And today I'm bringing it back because the method still works, but the way I do it has shifted a little bit.
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It's really gotten easier, and you can do most of it on the go.
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So let's dive in.
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Now recap stands for record, convert, adapt, and publish.
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Instead of staring at a blank screen, you start by talking.
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You record yourself talking in your area of expertise.
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You might be sharing a few answers to questions that you get asked all the time, or talking about something you just learned or whatever comes to mind.
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It doesn't really matter.
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Next, you turn that into text, shape it into content, and share it.
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The idea is the same as it's always been.
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Again, what's changed are some of the steps and some of the tools that I'm using as well.
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Now, step one is record, and this is the part that you can really do anywhere.
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I often use a free voice recorder app on my phone called Voice Recorder and Editing App.
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It's great for recording if I'm in my car or maybe cooking dinner or something like that.
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But AI gives me several more dictation options.
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Now,
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my favorite while working on my desktop is WhisperFlow.
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Now that's spelled W-I-S-P-R-F L O W, which works on Microsoft Word and virtually every platform across devices.
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It types faster and spells way better than I do.
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Now on mobile, if I'm not using the recording app, I generally will dictate into Chat GPT or Claude, and then I pick up the content on my desktop.
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Now this can also work with video.
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If Zoom is your go-to, use that.
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My favorite is Riverside.
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And as a bonus, recording your ideas on video will help you get more comfortable being on camera.
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The next step is converting your audio or video into text.
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Now, the voice recorder app I mentioned transcribes what I dictate and lets me email myself both the transcript or audio or both.
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Now the audio recordings that I used to have, like my podcast, required uploading the file into another platform.
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And I use Happy Scribe to do that.
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It's still one of my favorite platforms, and it's great for transcribing audio or video.
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Since I now record my podcast on video, I've eliminated that step.
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Convert is where you turn your words into content.
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Now I use AI as my writing partner in a few different ways.
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As I mentioned, one way is dictating directly into Claude and telling Claude the type of content that I want to create.
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For example, a LinkedIn post.
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And then I have Claude create a draft, which I tweak before publishing, of course.
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If I'm having Claude create a podcast episode, I have it ask me questions to fill in the blanks to avoid having it just make stuff up.
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And of course, you can have AI create other content like video scripts and text for carousels or Substack notes.
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Just make sure that you provide parameters.
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For example, if you're having Claude create content for a carousel, you might say that you only want nine slides and no more than 50 words on each slide.
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Now the last step, of course, is to publish whatever you create on LinkedIn and other social media platforms.
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You started with your voice and not a blank page.
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And that also helps make your content sound like you because it is actually you.
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It's your words and your voice.
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So the next time you're stuck, we've got a few minutes sitting in the car or the kitchen.
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Try recording some ideas or even a post or podcast episode.
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Thanks again for joining me today.
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If this episode was valuable, please share with a friend.
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I bet they'll thank you.
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And I'll see you next time.
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Want to continue the conversation?
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Connect with me on LinkedIn or find me on Substack and let me know if you found me through the show.
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And if you find Content Marketing School valuable, please follow the show and leave a five star review.
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It's the only way I'll know that I'm on the right track.
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Thanks again for joining me, and I'll see you next time.