TRANSCRIPT 🔗
WEBVTT
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All right, today we've got Jake Edwards.
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Is it with Lux Media?
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Is that what it is?
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Uh Lux Lens Media.
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Lux Lens.
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Yeah, I'll miss it.
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Lux Lens.
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Okay.
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And you do quite a bit of photography for us.
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That's not the only reason why we're on here.
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We are here to promote this small business, and it's really not that small anymore.
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You do quite a bit of photo photography for everybody.
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How many photos do you think you've taken in the last 30 days?
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A couple thousand, that's for sure.
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Yeah.
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Really?
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Yeah.
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It's awesome.
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It's a lot.
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I hear you.
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Tell us about how you started.
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First of all, how old are you?
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23.
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23?
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It makes me feel old.
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What do you think, Misty?
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Yeah, I'm old.
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He's my son's age.
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Yeah, I'm the oldest one.
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So yeah.
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Yeah, it makes us feel old.
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But that's cool because, you know, you you're young and you're talented.
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Um Definitely.
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Yeah, definitely talented.
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I wouldn't have a photographer on here that, you know, I didn't think, you know, really had some talent and um qualities that, you know, I thought I had when I started real estate.
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I was like, I, you know, just to be honest to tell you, I was like, when I started, I was like, oh, I can do my own photos and did them for an embarrassing amount of time as far as years.
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Then I seen yours, I was like, I need to use, I need to use Jake.
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So tell us how you started, man.
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I love it, man.
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No, uh, my aunt, she's been a realtor for a while now.
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Um, she would get a listing and hire a bunch of different people.
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She would hire one person to do her floor plans, one person to do her drone work, another person if she wanted a video, I'm like, that just seems a bit ridiculous to me, honestly.
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Uh-huh.
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So I was like,
Load full transcript
let's bring it all together.
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Um a little over a year of thought and thinking, should I do it?
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until I finally was just pulled the trigger and did it.
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So that's kind of what started it off, man.
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Really?
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Yeah.
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That's awesome.
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What did you do before you know you got in photography?
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So I was a uh cook at Tamarack Marino.
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Okay.
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So worked there, did a little bit of kitchen management there, helped them out, Brad Michelle as much as I could.
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Absolutely loved my time there.
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So wow.
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Yep, did that full time before you can do our photos and then you can go back in the back and cook something if nobody's there.
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Hey, dang right, man.
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Absolutely.
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That's awesome.
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That's killer.
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That's killer.
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All right.
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So so you started uh, you know, if somebody's listening or watching that's uh interested in photography, do you guys take people on?
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Is that is that a thing as far as that company?
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Absolutely.
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Okay.
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Um now that I started flight school and doing that most of the time, I'm absolutely looking for a photographer, someone to kind of reduce the workload on my end, help me out.
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So if anybody out there does photography work or interested to get started, let us know.
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Awesome.
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Okay.
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All right.
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So that's a plug uh that somebody could uh all right, let's ask this if somebody's really interested.
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Uh experience needed or or not?
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Uh experience preferred, but I didn't have any experience when I started.
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So happy to train you from the ground up.
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Oh, okay.
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Okay.
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We're gonna throw some uh as we go through this, you know, little interview here to promote your business, we're gonna go through and put you know, put some of your work up, um, so to speak, that you've done for me at Misty and maybe some others that we get.
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Yeah.
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How long do you think it took you to get to the level, you know, where you're at as far as you know, the quality?
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Um, probably six months roughly of just trial and error.
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Uh took a lot of people on for free in the beginning, just to get experience.
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Because there's no better way to get experience than to say, hey, listen, I'll do this for free.
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All I ask is for honest feedback.
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And if you feel as as if it deserves it, leave an awesome review.
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So oh, that's good.
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Yeah.
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That's good.
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How can they get a hold of you as far as uh and we'll put it at the end too, but how can they, what's the best way to get a hold of you?
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Uh shoot us a message on our Facebook, Lux Lens Media, personal Facebook, Jake Edwards, um, Instagram, as well as uh my phone number, which we'll put in the description or on the screen wherever.
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Yeah.
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Okay.
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That's awesome.
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That's awesome.
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Um, I think it's always important to put that out there, you know, first.
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We'll put it on the screen too.
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And where can they find you on social media, real quick?
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Uh, Facebook, Instagram, TikTok.
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We'll probably got a couple videos up there.
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Is that how you found them?
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Okay.
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Okay.
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I think we followed each other.
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Yep.
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And then I was like, I'm gonna use him.
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And you're perfect pictures ever since.
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I'm pretty sure you're uh you're you're uh you're the one that uh gave me his number.
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Yeah, I believe.
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Yeah, I did.
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And I seen, yeah, I seen let me always, you know, I was like, let me try him out.
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Let's see.
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And I seen I seen pictures that Misty had.
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I'm like, they're better than mine.
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So I can't have that.
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You know what I mean?
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I can't have Misty's listings better than mine.
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Hold on a minute.
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Hold on a minute.
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Let me call him.
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Yeah, he does.
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He does really good work.
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Yeah, we wouldn't, we wouldn't have him on here if we didn't, you know, really, really think he's qualified for other other realtors and other uh people that need
photography, that's for sure.
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Any um any weddings, any anything else besides real estate?
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So just real estate on my end.
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I don't do weddings or anything like that.
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What kind of uh what kind of equipment did you start with and what kind of equipment do you got today?
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Is it the same?
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Or are you uh have you learned anything as far as equipment and uh what do you use?
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Um so my camera, uh Sony Alpha 6700, used it from the very start.
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Um when it comes to gear, uh kind of jumped in the very beginning, purchased all my gear and was like didn't know what I was doing, so I needed to make it work, get some money back on that.
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Um use uh DJI Mavic 3 Pro as the drone.
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Okay.
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Love that thing.
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I absolutely love it.
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Take that thing on vacations everywhere.
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And um, yeah, so did you have to get a uh I think we talked about this the first day I met you probably, but uh drone license?
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Yep, part 1070.
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Loved it.
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Why did they uh I asked everybody this, it's in the drone world, why do they call it Part 107?
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Do you have any idea?
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Uh I believe it is in the uh federal aviation's regulations uh manual, and that's just the section of the book that it's in.
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Yeah.
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So um it's a very strange name, you know, for a license.
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It is very strange.
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So you had to get a state and a US, right?
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I think that's what I've had to get back in the day, but it's like in a federal and a state still, or is it yeah, just uh just a federal license.
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Federal license?
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Federal Part 107 Um drone license, and currently working on my private pilot's license.
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So tell us about that.
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Yeah, tell us about that.
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How how different if you've got that far on pilot license, like for an actual pilot license?
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How much different?
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How much more?
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I mean, I know the the test on the uh unmanned was pretty quick.
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I mean, it wasn't I'm not saying it was easy, but at the same time, it didn't have a whole lot of information.
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Strangely enough, they have a lot of stuff about the airport, which you can't fly there anyway on the drone.
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But what how tell us about the pilot license deal?
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Um surprisingly for the private.
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Uh last week passed my private pilot written exam.
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So that's uh what I think I got under my nose now.
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Umprisingly um very similar.
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So 60% of what I was asked on that test was about the same as the drone license when it comes to the written exam.
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Yeah.
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Well, I wondered when I took it, you know, you got to update the drone deal every two years, I think, still.
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Um, you know, I would I thought this is a lot of pilot stuff.
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And I was like, surely not.
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So it is similar.
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Uh very similar.
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Though for the private pilot exam, it was similar.
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I was in and out of there uh about a half an hour.
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Really?
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65 questions, and I was like, this felt felt like my drone exam.
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Wow.
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Mostly, yeah.
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That that surprises me.
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Yeah.
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Yeah, that really surprises me.
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What um what are your plans with that private, you know, the license?
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Um, I want to go all the way.
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So after I finish my private pilots, I want to go right into my instrument and then get my commercial after that.
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Really?
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Yep.
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Hopefully end up as a cargo pilot one day.
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Okay.
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Either FedEx, UPS.
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That's awesome.
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It's kind of the more route I want to go rather than flying people around.
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So that's awesome.
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Okay.
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Okay.
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So how long do we have to use you as a photographer?
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I'm just joking.
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I love it.
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No, I'm gonna keep it.
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You're gonna keep doing it?
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Okay, I'm gonna keep doing it as long as I can.
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Yeah, if we put you out there and you're like, oh, I'm a pilot now.
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So y'all.
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No.
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Yeah, I'm gonna continue to do it because I love it, right?
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This is what's uh got me here, so I gotta keep going.
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That's awesome.
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Yeah, we don't want to lose them, that's for sure.
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No, no, that's for sure.
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Yeah, we might have to we might have to call the FAA if you uh if you quit doing our photography, you might be like, hey, he did this.
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I'm just joking.
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Totally joking.
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I would not do that, I promise.
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That is cool.
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So you got your equipment, you got your drone, you got your license for the drone unmanned 107.
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Um tell us about electronics, you know, for for the nerds like me.
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Like you you pull it off the camera, like I've actually got alphas in here that we're shooting on alphas today.
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They're a little bit different, they're a little dumbed down from what you use.
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They're probably 6400 alphas, but they are Sony Alphas, what you're watching this video on.
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Um so he's got a little better camera than I got.
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I'm a little jealous of that, but that's okay.
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That's okay.
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Uh, what do you do?
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You shoot you shoot somebody's, you know, uh property and you're pulling it off.
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SD card, wired.
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Uh SD card, yep.
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SD card.
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So you do the SD card into what kind of machine?
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What kind of um editing and stuff do you use?
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So actually uh Or is that a secret?
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Nobody knew.
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No, no, I'm I'm happy to let you know.
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Uh we got an editor overseas, so he does a lot of our editing work.
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See, kind of while I'm asleep at night.
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Awesome.
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And then the next morning I'll get everything sent over and uh I kind of review it, put it in Adobe Lightroom if I need to do some touching up on some lights and stuff like that.
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Um for those that don't that don't know, Adobe is no joke.
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Like you have to have a pretty much a college education to get through Adobe.
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More than that.
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It's for somebody that hasn't had it.
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Yeah, if you don't have it, Adobe's like, what?
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Where do you go?
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You'll sit there for one picture forever.
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Oh, right?
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It's like a NASA command center.
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It is it is bad.
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Crazy.
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Yeah, it is bad.
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It took me forever to figure out how to do it.
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I'm like, I'm gonna stick in the light room here because I get into Photoshop and it's too much.
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Yeah.
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All right.
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So you've got an editor, he sends it back, you send it to the client.
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And I like that you've got, uh, we'll try to put this on there too.
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I I like that you've got like a site for that customer, for that property.
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It's not just, oh, I'm gonna email you a bunch of photos.
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It's tell us about that.
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Tell us about that end product, so I won't get it wrong.
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Tell us about what you're giving somebody as a realtor, you know, realtor.
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Let's just say I call you up today, which actually I do have one for you to do.
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I can speak on this.
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Yeah.
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He does marketing, like there's marketing brochures that you can put the photos in.
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That's a website.
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Yeah.
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Tell us about that.
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Tell us, tell us a little bit more about the end result as a realtor that calls you and says, Hey, I want you to do this property.
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What do they get?
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So we offer everything.
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Um uh you get a floor plan that comes with it.
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Um, everything's organized though on the back end.
00:10:45.519 --> 00:10:49.600
So when the agent gets their pictures, they're not gonna be jumbled up and everything like that.
00:10:49.759 --> 00:10:51.600
It's already rearranged.
00:10:51.679 --> 00:10:56.399
You do get the property website with every single shoot, no matter what, the marketing materials.
00:10:56.720 --> 00:11:04.559
If you just like some plug and play type stuff for your social medias, um just trying to make everything as efficient as possible for the agent.
00:11:05.039 --> 00:11:06.399
That's that's what I see too.
00:11:06.559 --> 00:11:11.120
Because I was actually we've used photos, you know, photo people before here and there sporadically.
00:11:11.360 --> 00:11:17.600
But when I seen your, you know, your end product, I was like, man, this guy's got floor plans, he's got a website.
00:11:17.919 --> 00:11:21.039
What did you think the first time that you you know seen his product?
00:11:21.200 --> 00:11:21.759
What did you think?
00:11:22.000 --> 00:11:22.879
I was like, this is cool.
00:11:23.600 --> 00:11:24.639
It's a lot more than just photos.
00:11:25.279 --> 00:11:25.519
Oh yeah.
00:11:25.600 --> 00:11:30.159
It's I'm sorry, it's super organized too, and you know, it is it's hard not to follow it.
00:11:30.240 --> 00:11:31.679
Like you can't get lost on it, you know.
00:11:32.000 --> 00:11:32.320
That's right.
00:11:32.559 --> 00:11:33.840
You can just click here and there it is.
00:11:34.159 --> 00:11:41.039
He's got a basically a site, you know, for you know, you can share that and it's got all the photos and that kind of thing.
00:11:41.120 --> 00:11:42.799
You've done video for me before too.
00:11:42.960 --> 00:11:44.320
Um tell us about that a little bit.
00:11:44.399 --> 00:11:52.399
Like how many, how many customers, realtors, if you will, on uh property, how many choose to do the video, a little bit of short video and stuff?
00:11:52.639 --> 00:11:57.279
Uh when it comes to video, um over the last year I would say it picked up a lot.
00:11:57.360 --> 00:12:01.919
So now we're looking at about sixty percent of our clients are getting video as well.
00:12:02.080 --> 00:12:02.399
Yeah.
00:12:02.799 --> 00:12:04.720
Um, which I highly recommend.
00:12:04.799 --> 00:12:05.039
Video.
00:12:05.200 --> 00:12:06.000
Video is great.
00:12:06.159 --> 00:12:06.320
Yeah.
00:12:06.399 --> 00:12:08.960
Uh especially getting you out there as an agent and stuff like that.
00:12:09.200 --> 00:12:09.600
I agree.
00:12:09.759 --> 00:12:14.480
Um, highly recommend videos uh for the agents and their own personal marketing.
00:12:14.720 --> 00:12:15.039
Yeah.
00:12:15.360 --> 00:12:21.919
I mean, you're the only ph photographer that I know uh that's got this gonna be getting a uh real pilot license, not just the drone license.
00:12:22.000 --> 00:12:22.720
That's cool.
00:12:22.960 --> 00:12:28.399
Um and then you're not going to uh stop photography to uh pilot a plane.
00:12:28.559 --> 00:12:29.759
We've got your commitment on that.
00:12:30.080 --> 00:12:31.279
You got my commitment on that.
00:12:31.519 --> 00:12:33.200
Not gonna stop with the photography.
00:12:33.519 --> 00:12:35.440
In two years gonna be like, where is Jake?
00:12:35.519 --> 00:12:36.159
Where is Jake?
00:12:36.240 --> 00:12:37.039
No, it's Jack.
00:12:37.440 --> 00:12:41.679
Um tell us about your future, like um future family plans.
00:12:41.759 --> 00:12:43.519
We'll get we'll get as personal as you want to go.
00:12:43.600 --> 00:12:46.000
Like, what it what is what's going on in your personal life?
00:12:46.240 --> 00:12:48.399
Uh so I have a fiance, her name's Aubrey.
00:12:48.559 --> 00:12:48.799
Okay.
00:12:48.960 --> 00:12:51.200
Um see, he plugged her, he did the right thing there.
00:12:51.360 --> 00:12:51.919
Yep.
00:12:52.159 --> 00:12:56.559
Uh don't want to uh not gonna be getting married till after flight school.
00:12:56.639 --> 00:13:05.360
So that's kind of the plan, and that's kind of the thing that we had talked about is you know, flight school, let's get that behind us, and then we can do the uh fancy wedding like she wants.
00:13:05.600 --> 00:13:05.919
Awesome.
00:13:06.399 --> 00:13:06.879
That's sweet.
00:13:07.120 --> 00:13:12.320
Now the question is is who is gonna do Jake's photos for his wedding?
00:13:12.799 --> 00:13:13.440
See, I don't know.
00:13:13.759 --> 00:13:20.960
That's a good question because you're gonna be the biggest, not the biggest you know, critic, but at the same time, you're gonna know like this is bad, this is good.
00:13:21.120 --> 00:13:22.799
Like who's gonna take that on?
00:13:23.039 --> 00:13:25.759
I'm gonna have to do a lot of research, that's for sure.
00:13:26.320 --> 00:13:27.440
A lot of research.
00:13:27.600 --> 00:13:30.399
Because one, they can be extremely pricey.
00:13:30.559 --> 00:13:34.639
And uh depending on who you get, you know, I want somebody with experience.
00:13:34.879 --> 00:13:35.279
Yeah.
00:13:35.519 --> 00:13:36.559
Yeah, for sure.
00:13:36.799 --> 00:13:37.679
For sure, for sure.
00:13:37.759 --> 00:13:46.559
I mean, you've got yeah, you've got enough knowledge, you know, on the camera world and all that to really, to really be, you know, a critic as far as what you're gonna get, you know, in the long run.
00:13:46.879 --> 00:13:52.240
And plus two, you know, your future wife is gonna want a certain quality and a certain this and a certain that.
00:13:52.320 --> 00:13:52.960
I promise you that.
00:13:53.039 --> 00:13:55.600
It's not promise you it's not just gonna be your decision.
00:13:56.000 --> 00:13:56.879
Thousand percent.
00:13:57.120 --> 00:13:57.759
Absolutely.
00:13:58.000 --> 00:14:01.360
I do not want to see how mad she would get if she got some bad pictures back from her way.
00:14:01.759 --> 00:14:02.639
No, no, no.
00:14:02.879 --> 00:14:04.320
No, not absolutely not.
00:14:04.559 --> 00:14:05.840
Where are you from, actually?
00:14:06.159 --> 00:14:07.679
From Southmont, North Carolina.
00:14:07.759 --> 00:14:09.679
So Lexington, High Rock Lake area.
00:14:09.840 --> 00:14:11.039
Okay, so always been here?
00:14:11.279 --> 00:14:12.399
Always been here, yes, sir.
00:14:12.639 --> 00:14:13.679
Always been here, local.
00:14:13.840 --> 00:14:14.159
Okay.
00:14:14.320 --> 00:14:15.840
Your fiance's local as well.
00:14:15.919 --> 00:14:18.799
So again, we're gonna we're gonna make him commit not to move away, too.
00:14:18.879 --> 00:14:19.679
We got another thing.
00:14:20.000 --> 00:14:20.799
You're not gonna move away.
00:14:20.960 --> 00:14:21.759
Not moving away.
00:14:22.000 --> 00:14:22.240
Okay.
00:14:22.399 --> 00:14:24.639
Hopefully be based out of Charlotte one day at Charlotte Airport.
00:14:25.120 --> 00:14:25.840
Okay, oh yeah, yeah.
00:14:25.919 --> 00:14:26.320
For the podcast.
00:14:26.639 --> 00:14:27.519
That's the goal, but we'll see.
00:14:27.600 --> 00:14:30.080
You know, obviously things never go as planned in aviation.
00:14:30.399 --> 00:14:31.039
Right, that's true.
00:14:31.519 --> 00:14:32.000
That's true.
00:14:32.240 --> 00:14:33.279
What's your good email?
00:14:33.360 --> 00:14:36.080
Just so we can have it verbal for the podcast, the audio deal.
00:14:36.240 --> 00:14:41.120
What's a good email for you that they can email you if they if they uh need a request there?
00:14:41.440 --> 00:14:44.960
Email super simple, Jake at luxlensmedia.com.
00:14:45.120 --> 00:14:46.799
So about as easy as it gets.
00:14:47.039 --> 00:14:47.519
It is good.
00:14:47.679 --> 00:14:48.000
Okay.
00:14:48.559 --> 00:14:56.159
And if they I noticed that I don't do a good enough job on this, but they can also put it on the website as far as a request, right?
00:14:56.320 --> 00:14:57.840
You can actually schedule, I believe.
00:14:58.080 --> 00:14:58.240
Yes.
00:14:58.559 --> 00:14:59.039
You can, yep.
00:14:59.279 --> 00:15:00.720
And you'll get an email directly.
00:15:00.879 --> 00:15:01.120
Yep.
00:15:01.440 --> 00:15:02.720
He probably wishes I used that.
00:15:02.799 --> 00:15:05.840
I used that the first or maybe the second time, and then I was just texting.
00:15:06.240 --> 00:15:06.480
Yeah.
00:15:06.720 --> 00:15:08.879
I do text and say, Hey, are you busy on this day?
00:15:08.960 --> 00:15:10.000
And and then I'll put it in.
00:15:10.480 --> 00:15:10.720
Put it in.
00:15:10.879 --> 00:15:10.960
Yeah.
00:15:11.200 --> 00:15:12.159
I I need to do better.
00:15:12.480 --> 00:15:14.080
What is your goal on the photos?
00:15:14.159 --> 00:15:17.440
Like, you know, are you trying to build it uh to a certain level?
00:15:17.519 --> 00:15:19.519
Are you pretty comfortable where it's at now?
00:15:19.840 --> 00:15:21.200
Uh pretty comfortable.
00:15:21.440 --> 00:15:27.039
Um not trying to take on too many, too many people as a solo operator right now.
00:15:27.519 --> 00:15:30.080
Um again, always looking for a photographer.
00:15:30.159 --> 00:15:35.039
So if anybody has any experience or just interested, I'm happy to give you a shot.
00:15:35.440 --> 00:15:36.720
Um that's awesome.
00:15:36.879 --> 00:15:37.039
Yeah.
00:15:37.200 --> 00:15:42.000
But when it comes to that, right now my focus is photography and flying airplanes.
00:15:42.080 --> 00:15:42.799
So I love it.
00:15:42.960 --> 00:15:43.600
That's killer.
00:15:43.840 --> 00:15:44.399
That's killer.
00:15:44.720 --> 00:15:48.480
So he's also, you know, we're advertising him and he's also throwing out a job possibility.
00:15:48.559 --> 00:15:52.720
So if anybody uh out there is interested in a he's pretty good though.
00:15:52.799 --> 00:15:54.879
So don't don't feel like you're gonna have to be at his quality.
00:15:54.960 --> 00:15:56.960
He can train you, I'm sure, but he's pretty good.
00:15:57.039 --> 00:15:57.600
He's pretty good.
00:15:57.679 --> 00:15:58.480
So he is.
00:15:58.639 --> 00:16:02.559
Yeah, don't don't come in and think uh you're gonna call him or you're gonna be just as good the next day.
00:16:02.720 --> 00:16:03.600
How far do you go out?
00:16:03.679 --> 00:16:04.639
Like as far as photos.
00:16:04.799 --> 00:16:08.480
Like if if we have because we've got Raleigh and Charlotte and all this, we got commercial MLS.
00:16:08.720 --> 00:16:12.159
If somebody sees in our reach, how far is too far?
00:16:12.799 --> 00:16:14.720
Um I don't want to answer that.
00:16:14.879 --> 00:16:16.240
Well, put him on the spot.
00:16:16.480 --> 00:16:17.919
I've I've been all the way to the beach.
00:16:18.159 --> 00:16:18.320
Okay.
00:16:18.559 --> 00:16:19.679
So that's about three and a half hours.
00:16:19.759 --> 00:16:20.399
But that's pretty far.
00:16:20.559 --> 00:16:23.919
I don't I don't ever put a travel fee on anything less than an hour drive.
00:16:24.000 --> 00:16:25.759
So I try to stay within an hour.
00:16:25.919 --> 00:16:28.000
Anything more, be a slight fee on that.
00:16:28.080 --> 00:16:30.720
But besides that, try to help out as best as I can.
00:16:30.960 --> 00:16:31.519
That's awesome.
00:16:31.840 --> 00:16:32.320
That's awesome.
00:16:32.639 --> 00:16:37.440
So I think um realtors around in the triad can definitely hit him up.
00:16:37.519 --> 00:16:40.960
Um, he's got he's got HIPAA Realty seal of approval over here.
00:16:41.120 --> 00:16:43.279
So we appreciate you coming in today.
00:16:43.440 --> 00:16:45.679
Um Yeah, we're gonna plug you.
00:16:46.080 --> 00:16:47.679
I'd like to have you again, obviously.
00:16:47.759 --> 00:16:53.200
Uh maybe after the wedding, we'll see how the wedding went and see if uh your your wife liked the photographer that you picked.
00:16:53.440 --> 00:16:54.799
No pressure.
00:16:54.960 --> 00:16:55.440
No pressure.
00:16:55.759 --> 00:16:55.919
Yeah.
00:16:56.159 --> 00:16:56.960
Right on.
00:16:57.279 --> 00:17:02.320
If anybody needs photography at all in the real estate world, definitely, definitely give him a call.
00:17:02.399 --> 00:17:03.519
Thank you guys.