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ABOUT THIS PODCAST

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.
English
United States
100 episodes
since Sept. 16, 2016

LATEST EPISODE

In his case, “JUUL and the Vaping Revolution” (co-authors: John Masko and Sarah Mehta), Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL Labs in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked. The company’s success had thrust it into the spotlight, with some advocacy groups and public policy makers speculating that the company had purposefully marketed its products to minors — an allegation JUUL Labs’s executives strongly denied. The company now faced an FDA probe and investigations by at least two state attorney generals. It needed a strategy to deal with its mounting regulatory and public relations problems.
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Disclaimer: The podcast and artwork embedded on this page are from HBR Presents / Brian Kenny, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

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