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Cliff Snows.
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Cliff Snows, Well, Dad, thanks for being on cliffs Notes.
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I know I didn't really give you an option, but
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thanks for coming on.
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Well thanks for asking me. You were on.
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The first season of Misfits and now you're on the
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this season of Cliff's Notes, so it's good to have
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you on. We were in Vegas here for the RIMA Convention.
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Love it.
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Yeah. How are you feeling about how everything's going so far?
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Oh, it's It's one of the best shows we've had.
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The attendance, We've got the F one car where they
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had the competition chasing the tires is fun to watch
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them that.
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They asked me if I was going to do it,
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and I said no, I got to walk home tomorrow.
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I said, I'm not going to do it, and then
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I got some simulators and good attendance, this steady stream.
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I didn't. I'm not sure what I expected.
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I think in my mind when the pitch was first
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made that we were going to have a tire changing competition. Well,
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first I didn't think about us having a full car.
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I mean, we have a full size F one car
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in our booth with all of our logos and stuff
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on it. But then when I got here and I
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saw all the gear for changing the tires, I'm like, oh,
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this is really legit. I mean they they got to
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wear eye gear, they gotta wear ear protection, they've got
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gloves on, knee pads, and have you picked did you
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pick the gun up? No, the gun is I don't
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know what the weight is, but it's not light. It
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looks and I think you can tell, like when people
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go to put the gun into the wheel, like sometimes
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they can't even get it all the way on top
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of the nut just because they're trying to wrestle the
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gun around.
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But and then some people kind of don't take it
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too serious.
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But I thought it's been pretty cool how some of
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the guys are like they are dead serious about winning
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that watch.
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Well, we've had the NASCAR before, just on display, I
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think maybe.
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Twice, just once once once.
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Yeah, yeah, that's right, the competition.
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I was just talking to somebody earlier I got to
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thinking about it. Well, first off, I'm kind of I
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hadn't made it in the last few years, kind of
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laid out, but we had the f one. I wanted
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to be here and it was especially exciting because you
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and Evan brought me here in November to watch the
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F one race here on the streets, and oh god,
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that was the heck of a birthday. We speaking of birthdays,
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everybody I see around that old people, I know, they say, oh,
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you're looking good.
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I said, really to say what they mean? What they
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really mean? You know, as old as you are, you're
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looking good. You're looking good for your age, that's what
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they really mean.
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But I was thinking about we came here, we joined
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Israel in two thousand and four or so and had
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a booth and there's three of us came out and
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we had a competition that first year in two thousand
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and five was guessing how many tungsten ink pen pellets
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were in a wire glass.
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And we were in a little bit over our heads
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in that first trade show because we didn't really know
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what to expect. And if memory serves me, correct, that
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idea for guessing the amount of balls in the glass
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we came up with that after we already got there.
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Oh, I think it was on the plane.
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Yeah, it was like kind of like a minute.
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We said, last year, you know, it looked like the
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guys that had some kind of competition and y'all thought
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it up we come up. We had the samples for display,
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but you guys come up with the We waycounted a
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thousand pellets.
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Stole wine glass from the restaurant.
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Load full transcript
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I think the waitress donated it, and then we got
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the scrap bucket where you put your shells.
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Then it was Cajun. It was in New Orleans.
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And as a matter of fact, the day's specially day
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for me because I remember today is April.
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Fifteenth, tax day, tax day, and.
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In two thousand and five it was a Friday, and
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I met my current wife Nan that day, coming by
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our booth and playing our game.
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And guess that many balls I had we had in
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the jar in the wine glass.
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Okay, so do you want to tell the real story
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of how you met Nan or do you want to
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romanticize it a little bit? Uh?
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Well, that's the outline of the real story. She come
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by and I stopped her.
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H You guys were sitting down and I saw her
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coming by, and I said, hey, boys, I got this one,
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and so I stopped her and told her about what
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we were doing. And I think there was three hundred
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and something thousand pellets that we had to waitcounted. So
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what we were doing.
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A wine glass in the one wine glass that was
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smaller than this glass, right, it was six ounds glass.
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Yes, and uh and uh.
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Three hundred and something thousand yes.
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And so the idea was for us to get their
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contact information. They wrote their guests on their business card.
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Everybody had business cards at the time, didn't have all
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this phone stuff, and they put them in a little
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bucket for us. And uh, that's how we got their
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contact and it got a lot of attention.
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We have away three dozen pro V golf balls.
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Uh, we had gotten a big time baby. Oh yeah,
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big time.
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We're not giving away no top flight golf balls. We
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had some giving away pro V one. We had some einsteins,
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even counting the rows and doing.
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The math out. Uh.
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But anyway, so when miss Nan made her guss and
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threw it in the bucket, sorry, but she didn't have
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a chance to win because I fished out of there
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and I told you guys, I said, hey, I got
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to go to the bathroom. I'll see you later. So
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I hoofed it, gonna try to find her track her down.
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Never did see her, but we did make contact. Right,
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that was twenty six years ago.
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Yeah, so one of my fond memories from that is.
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I remember there was a couple other people in the
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booth with us, and one of the persons who was
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with us, they nudged me and he was like, hey,
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what's your dad right here? And we'll say it was
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NaN's business card, but he pinpointed you grabbing that card
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out and he was like, that person might not win
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the golf balls, but she's getting a call from Steve.
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That's true. That's true.
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And a couple of weeks later we had some contacts
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we had got at the show. We're out in California
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where she lived in Irvine at the time, and so
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I hustled on out there and did a little business.
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Rest is his history, yep. So how many years have
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you been married now?
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Twenty five?
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Yep, yep.
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We met in April and got married September at pretty
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quick a little bit.
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It's a very special day. Then it's going to be
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celebrating it.
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It is.
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But the show, this show, somebody said earlier, is over
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six thousand people here.
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Okay, I hadn't heard the attendance.
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They were kicking around sixty three or sixty eight, and
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I recall, like I said, it's been a few years
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since I've attended, but you know, three four thousand was
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the number.
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Yeah, so that's.
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Great, and we've had good, just great response with the
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with the cars and stuff there.
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I think somebody mentioned they felt like the crowd was
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a little bit light, and I said, well, you also
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have to remember we used to have a much smaller
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footprint of the show haul like it was.
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It was probably at least.
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Half, if not a third of the size was the
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footprint of what we're taking up at the convention center.
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Right.
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So I'm like, we you know, you're going to have
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more people, but we have so much more open space now.
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I mean I remember like how they would do the
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food areas. I mean back whenever you go back a
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decade ago, if you were going to on the opening
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night when they do open bar, you'd have to wait
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in line exactly just to get a drink. Well, they've
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got so much square feet now that they get more coverage,
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and I think it feels like it's less, but I
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think the number is more just because it's better distributed
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and you just don't feel like you're sardines in a can.
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Yeah, I think there's more exhibits, but definitely, like you're
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saying it's spreading. I've walked about twice now and definitely
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bigger footprint.
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Yeah. Well, let's talk business a little bit.
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I know, one thing that we've got going on that's
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exciting for you is the zinc project. Yes, you came
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to me back in two thousand, probably two thousand and seven,
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two thousand and eight, and you were thinking about it then, yep.
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And I was a hard no. I wanted to go.
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More of the sludge route, and that's when we started
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TPP right in two thousand and nine. So that dream
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of yours that you've ad for a few decades now
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is finally coming to fruition. So let's talk about that
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a little bit. How that, how you feel about that,
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and okay, how it's going.
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So yeah, I think that call back then was probably
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the right move. I think you were right.
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We definitely were right to concentrate on the sludges. You
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and Ryan just quadrupled the amount of sludges
we were
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getting and I don't know a year or two, maybe
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a year, and the zinking at the time and the
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way we were laid out, I'm just I just let
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me just say this, so I can't really express enough.
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How happy and proud I am with you and the
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job you're doing with the company and your whole team.
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I could not manage a team like you do. I'm
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the entrepreneur, shoot from the hip kind of guy.
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Uh just kind of like throw the kid in the
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pool and say there go get it. You know. But
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you're a good coach. But you guys are doing right.
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And you've kind of structured the company with our I
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guess customers, uh where I think if we'd done it
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back at that time, we would have been viewed definitely
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as a competitor.
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And uh, competitor to our customers, people that.
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We sell the scrap, which is our primary business.
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It's still our core business.
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And although we've I say, we've stretched out different legs
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of the business like the crushing and the lineage and
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stuff like that, but at that time, I think we
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definitely would have been viewed as a competition and it
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would have hurt our core business. And I think now
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the relationships that you guys have built, you have built
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uh you've done it in such a way and in
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market timing. It's the supplies, so it's never been this type.
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It's uh, it's.
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It's a good time, good time. I think it's worked
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out great now. I'm excited about it.
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And it's pretty cool that your grandson's kind of the
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project manager on it.
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Oh, that's part of my being proud third generation.
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You know, if you look at the stats, they sink
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after second and third generation don't have much of a chance.
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They thought it baby in the water. He just sinks.
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Yeah.
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The third generation tends to be more willing to spend
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it than keep it. So yeah, I'm super proud of him,
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and thank you. Thank you for the compliments as well.
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Thank you for the opportunity and let me let me
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be part of the business.
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Family.
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Businesses don't always work out well, so I'm glad that
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it's been working for us.
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We've all worked hard.
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You've worked since she was twelve, I guess, and we
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turned sixteen. Through the keys and you'll out and put
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you in a flatbed truck, go get those road tools.
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But we've worked hard, but we've been blessed. Yeah, been
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very blessed. Yeah, definitely.
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Well, let's talk about the market a little bit, all right.
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So I remember hearing you talk about the oil and
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gas crisis in the Silver boom of the late seventies,
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early eighties. Yep, I'd hear you tell all these stories,
250
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hear about meteoric price rises double digit dollars, and I'm like,
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you know, I take over as president in twenty fourteen,
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work my way up as CEO, and there's been a
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fair bit of headwinds that have come in the last decade,
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and I think I really had just kind of settled
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into Okay, this is a very mature the very mature
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industry now, the recycling business is mature, and maybe we
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just won't you know, maybe Evan will get to see
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that at some point, maybe something goes crazy, but I
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don't think I'll get to see it. And then all
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of a sudden, we've got this crazy parabolic rise where
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you know, a couple of years ago APT was being quoted,
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you know, in the low three hundreds, and now if
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you look at what it's being quoted in Europe, you're
264
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up over three thousand. So number one, what the heck
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did you you know? Did your crystal ball see that coming?
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And and what do you think about it?
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No way, what I ever suspected that that would go
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this high. I don't think any anybody did I have
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seen it.
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Rise and fall.
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In fact, I told somebody recently that during the seventies
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I started in high.
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School, y'all know old story.
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At price, I was selling scrap carbot for about two
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to two fifty a pounds, and the seventies was inflationary period.
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We ended up having stagflation. I didn't know where having
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the stag part of it, because I ended up dropping
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out of school and college and say, I think I
279
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can make a living out of this. But by the
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end of the seventies I was getting ten dollars a pound,
281
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So if in relation to today's price, it wasn't as much,
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but that's four to five times increase. Oil went from
283
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about buck and a half to two dollars a barrel
284
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to I think about ten. So again we had to
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embargo in seventy three, and then in seventy eight to
286
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seventy nine, another bump in it. But no, I never
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would have predicted this skyrocket, and it won't last. It'll
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come back, but I really don't see it coming back.
289
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I think I heard somebody yesterday say they thought it
290
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had been undervalued for a long time, and I tend
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to agree with that.
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Yeah, it's I heard that said this week as well,
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And I'm just curious, you know, thinking through, Well, then
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what is the real value? Because we've seen it go
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up let's say six to seven X. We know that
296
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the US government is working on creating We know they
297
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have they've had defense reserves for a long time, but
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we know through the vault now they're creating industrial reserves.
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We also know that they're wanting to create a floor
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for the price. So that's been a challenge because in
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your time in the industry, you've probably seen more minds
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close tungsten minds close than ever even opened. Because you
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saw a bunch open, they all closed, and then minds
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that were opened before you started your career they're now
305
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closed exactly. So how do you feel like the floor
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if they can pull it off, if the US government
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can pull that off and have a regulated floor, Because
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just to clear it up, we know that eighty percent
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of the world's concentrates are controlled by China. So if
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they do that and that prevents China from dumping, do
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you feel like we've got a real chance at standing
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minds up in the West finally?
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Or yes?
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Because historically that's what they've done, I mean years and
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years ago, Like I said, had my bishop mine in California,
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you had some Utah, Nevada. Just more recently, there's a
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two minds in Canada that have tried to get financing.
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And I don't know if it's intentional.
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That Chinese lowered the price or but if they dump
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the price and it's not feasible because we've got so
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many more regulations and cost associated with it, but it's.
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Mainly the price.
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And so I think if if they could pull it
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off and get a stable price where they could make
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money and be stable, Yeah, I think it's doable.
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Do you feel like, I know you have some close
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ties to China. Yeah, do you feel like the Chinese
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government has changed their position to where if we go
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back in the seventies and eighties, they were nowhere near
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where they're at today. I actually heard a guy say
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Chimath Polyptilla on the all in. He brought up an
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interesting statement. He said, from if you go all the
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way back to fifteen hundred, the world's superpower economically has
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always been China.
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Well, they call themself the center of the world.
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From a revenue perspective.
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So he actually had like what would have been the
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calculated GDP of China from those days.
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So he's like, you know, we talk.
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About whether China would be the world superpower economically, and
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he's like, really, what they're looking at doing is actually
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returning to where they were. We
weren't even considered financially
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in the ballpark of being the world superpower until post
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World War Two, right, So what I'm wondering is, are
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we seeing a shift to where they're like, okayoreally theoretically,
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depending on how you calculate the math, we're dead nuts
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China to us on GDP, or they're kind of just
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ahead a little bit. So I almost feel like today
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what we see them doing is being more strategic. So
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some of this predatory dumping that they would do of
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actual metal or the concentrate or an intermediate or the
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other thing they would do, I think more what it
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was with the minds is we'd say predatory pricing. Yep,
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not necessarily the material coming back in, but just the
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predatory price would basically collapse the market.
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Do you feel like with.
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She and how that administration is moving, I mean, can
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you be the world's superpower economically and behave like they
359
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did in the nineties, Do you see that changing or
360
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do you feel like they're just going to do whatever
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they want to do.
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Well, I'll back up just a little bit. I've read
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quite a bit, been to China a lot. In two
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thousand and eight, I read a book calling China Rules
365
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the World, and that was for Sudiumping got into power
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I think it was twenty twelve. But when Dunkshaping took
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over after mal died, and he kind of opened up
368
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starting out with Sinjin and going what do they call it,
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Chinese communism.
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With Western characteristics or something like capitalist characteristic. Yes, and
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and and then.
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We had Sam Walton and all the big box stores.
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We started to order everything. So another book of red
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it was called Wealth and Power. So the wealth has
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come first in the world. We have given them the wealth,
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like you said, there's just neck and neck, uh, and
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now they want the power.
378
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You know.
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They have not been a country to go out and
380
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dominate with tanks and wars, but they have been doing
381
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it South America, Africa, going out financially and becoming uh
382
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dominant that way.
383
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So uh, I believe that they that they're going to
384
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continue that course.
385
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Do you do you feel like we've lost the race? Like,
386
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is there still a chance for the US or is
387
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it Is it already in the cards that they're going
388
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to be number one economically and we're going to be
389
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number two.
390
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Well, we're in Vegas.
391
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I hate to say this, and I don't want to
392
00:21:06.119 --> 00:21:10.680
say something seed Jumpede might cut off my visa Chinese visa.
393
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But if we continue both courses with our thirty nine
394
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trillion in debt, and we continue that course just and
395
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China continues their course, they will be the next superpower.
396
00:21:31.480 --> 00:21:35.000
Yeah, yeah, I think I would have to agree, both
397
00:21:35.400 --> 00:21:40.799
economically and militarily potentially. Now right now, what we're seeing,
398
00:21:40.880 --> 00:21:45.640
we're seeing the raw strength and power of the United
399
00:21:45.640 --> 00:21:46.640
States military.
400
00:21:46.920 --> 00:21:48.480
They will take Taiwan.
401
00:21:48.119 --> 00:21:51.880
And it is fanta and it is probably the most
402
00:21:51.880 --> 00:21:55.200
powerful military in the world. But I think what we're
403
00:21:55.200 --> 00:22:00.319
seeing in the metals industry is the twenty first entry
404
00:22:00.400 --> 00:22:04.519
version of Cold War. Uh, not having to fire a shot,
405
00:22:05.000 --> 00:22:09.839
nobody's dying, and there's no real threat of nuclear war.
406
00:22:10.759 --> 00:22:13.599
But the new Cold War is on these critical metals.
407
00:22:14.480 --> 00:22:17.680
And the reason why they call them critical is because
408
00:22:17.720 --> 00:22:21.359
it's critical to life of how we live today exactly.
409
00:22:21.400 --> 00:22:25.599
And then there's also a criticality of whether we have
410
00:22:25.759 --> 00:22:28.240
it or we don't have it, and they control a
411
00:22:28.279 --> 00:22:31.039
lot of it, so I think they position themselves well.
412
00:22:32.319 --> 00:22:33.880
And we've went to sleep on a lot of it.
413
00:22:33.920 --> 00:22:38.559
We've let them have it cheaper. You know, you put
414
00:22:38.599 --> 00:22:41.960
all your eggs in one basket and make steal that basket.
415
00:22:42.039 --> 00:22:45.680
Yeah, yeah, I mean it's it's the cost. The going
416
00:22:45.720 --> 00:22:48.880
to sleep is the cost of h We say this
417
00:22:49.000 --> 00:22:53.720
on the Misfit Pod, a little bit of affluence. It's
418
00:22:53.759 --> 00:22:57.559
like affluenza, that's you know, you you start to make
419
00:22:57.599 --> 00:23:00.680
your decisions on well, how does that impact how I live,
420
00:23:01.759 --> 00:23:05.119
based more on that than well how are my kids
421
00:23:05.200 --> 00:23:08.440
or my grandkids going to live? And then we end
422
00:23:08.519 --> 00:23:11.160
up with some of the ship that we're dealing with today.
423
00:23:12.400 --> 00:23:15.079
And I agree with you. We kind of went to
424
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sleep and in the comforts of life and gave the
425
00:23:18.559 --> 00:23:20.359
wealth to other parts of the world.
426
00:23:21.440 --> 00:23:21.680
Yeah.
427
00:23:21.759 --> 00:23:27.640
Well, we'll end it with celebratory note congratulations on not
428
00:23:27.799 --> 00:23:29.920
that it's tax Day, but that's the day that you
429
00:23:30.000 --> 00:23:32.799
and Nan met, So it's good to have you on
430
00:23:32.839 --> 00:23:36.319
the pod on that day. And thanks for coming, and
431
00:23:36.359 --> 00:23:39.240
thanks for thanks for giving me an opportunity when I
432
00:23:39.279 --> 00:23:42.640
was twelve or thirteen years old and being willing to
433
00:23:42.640 --> 00:23:46.039
put up with my stubbornness and keep coaching me all
434
00:23:46.079 --> 00:23:46.680
along the way.
435
00:23:46.920 --> 00:23:50.359
Well, hey, we all have to learn, and I hope
436
00:23:50.359 --> 00:23:53.480
we've done it. I always say, my mom used to
437
00:23:53.519 --> 00:23:57.160
tell me this, I wish that, And I said, my Mama,
438
00:23:57.519 --> 00:23:58.720
you know like the way I've done that.
439
00:24:00.039 --> 00:24:04.599
I said, Well, if you take something about you know, Cliff,
440
00:24:06.000 --> 00:24:11.359
Proud of you, cliffs Now, cliffs Now, I couldn't be.
441
00:24:11.359 --> 00:24:13.680
Hecker all right, Love you Pops, thanks for being on
442
00:24:13.720 --> 00:24:14.400
cliffs notes.
443
00:24:14.559 --> 00:24:14.960
Thank you.
444
00:24:15.359 --> 00:24:15.400
I