SPONSORED

ABOUT THIS EPISODE

We’re diving deep into marketing, branding, and advertising. We cover topics like the marketing hourglass, why advertising doesn’t work for CrossFit affiliates, creating talk triggers, and understanding your three uniques.

Show Notes:

01:47 - A recap of the Theoretical Development of a Business (Full ep here)
05:12 - Patrick’s definition of marketing
07:15 - The marketing hourglass
09:01 - Ben’s definition of marketing
12:13 - Our private school episode here
12:40 - Where and why I started thinking about marketing as it related to CFNE
19:21 - Why advertising doesn’t work well for affiliates
23:56 - What globo gyms are hoping for
26:26 - The leaderboard as an example of branding
30:25 - The interplay between trust and marketing
32:10 - Talking about CrossFit affiliate’s websites
36:40 - Talk triggers
43:56 - Figuring our your 3 Uniques
45:32 - Solving layers of your customer’s problems
51:50 - Thinking about your target market
57:06 - Talking about NoBull
01:02:45 - Is CFNE’s marketing going to change with all the changes at CFHQ?
01:05:46 - Read the CDBaby email here

Subscribe on Apple Podcasts
Subscribe on Google Podcasts
Subscribe on Spotify
Grab the book on Amazon

Chasing Excellence is a show dedicated to dissecting what it means to live a life of excellence, both inside the gym & out. On each episode, we'll deep dive on various aspects of running a CrossFit affiliate, becoming a better coach or athlete, & maximizing your potential.

On Social:
Ben: Instagram
Patrick: Instagram

English
United States
SPONSORED

TRANSCRIPT

Disclaimer: The podcast and artwork embedded on this page are from Ben Bergeron, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

EDIT

Thank you for helping to keep the podcast database up to date.
SPONSORED

RECOMMENDATIONS