We’re walking through the framework I’ve developed for building CrossFit New England, which has five areas of focus: Culture, Product, Marketing, Management, and Systems.

Show Notes:

02:41 - Culture
12:15 - The value of core values
17:31 - More on Patrick Lencioni
17:39 - More on Gino Wickman
20:58 - Product
24:26 - How CFNE starts a workout
29:02 - What our product is “Coaching CrossFit”
32:30 - The difference between a service and product
34:43 - Marketing
36:31 - The marketing hourglass
46:06 - Management
46:47 - Episode on Leadership here
50:49 - CVS
54:01 - The Eisenhower Matrix
58:59 - Systems
01:03:14 - Why you should become a critic of businesses you frequent

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Chasing Excellence is a show dedicated to dissecting what it means to live a life of excellence, both inside the gym & out. On each episode, we'll deep dive on various aspects of running a CrossFit affiliate, becoming a better coach or athlete, & maximizing your potential.

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