TRANSCRIPT 🔗
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You can tell a lot about a person by what's in their glass.
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Sometimes it says, "I appreciate true craftsmanship." And sometimes it says, "I'm going to explain
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my crypto portfolio to you at a child's birthday party."
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I'm Tim Fulton, and this is Character Proof.
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Tasting notes and character flaws.
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In every episode we pour one bottle — bourbon, scotch, tequila, whatever's on the shelf — give
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it an honest tasting, and then lovingly, specifically roast the exact person who drinks it on purpose.
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So grab a glass, pull up a chair. Let's get pouring.
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Maker's Mark is the bourbon that decided, in 1953, exactly what it was going to be,
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and has not flinched since.
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Wheated mashbill — soft red winter wheat where the rye would bark — rotated by hand through
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the warehouses at Star Hill Farm in Loretto, bottled at ninety proof, sealed in that hand-dipped red
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wax, and spelled "whisky" without the E because the founding family was Scottish and stubborn,
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two traits the brand has monetized beautifully.
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The tasting is comfort executed at a high level: caramel and vanilla on the nose with
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fresh bread and a little orange zest.
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The palate is round and friendly — honey, butterscotch, baking spice, the wheat sanding off every edge
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before you find it — and the finish is medium, warm, and utterly without drama.
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It is the same, batch after batch, year after year, on purpose, forever.
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Consistency isn't a compromise here; it's the entire doctrine. And doctrine requires
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the faithful,
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which brings us to Steve Garrity, who has been pouring this bourbon and only this bourbon
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for twenty-two years, and who has — this is real, and we'll get there — his name on a barrel in Kentucky.
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Steve is forty-eight, an orthodontist, and the most brand-loyal human being ever profiled on
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this program, which is saying something.
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His order has not changed since the second Bush administration:
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Maker's, rocks, at every bar, every wedding, every airport, delivered with the placid confidence
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of a man who solved a problem once and filed the solution.
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He does not browse. He does not "try the local thing."
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A bartender once talked him into a highly allocated single barrel, and Steve sipped
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it, nodded respectfully, said "that's well made," and ordered a Maker's —
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the spirit equivalent of meeting someone else's beautiful baby and going home to
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your own kids.
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And then there's the pilgrimage.
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Steve joined the Maker's Mark Ambassador program years ago, which means — and non-bourbon people
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never believe this part — there is a barrel aging in a warehouse in Loretto, Kentucky,
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with STEVE GARRITY on a brass plate, and Steve has visited it four times.
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He refers to these trips as "checking on the barrel," the way a man might check
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on a racehorse or an elderly relative.
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There are photos: Steve with the barrel. Steve's hand on the barrel. Mrs. Garrity,
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gamely, beside the barrel.
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On the last visit he dipped his own bottle in the red wax —
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there's a video, his daughter shot it, his tongue sticking slightly out in concentration
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like a man defusing a bomb — and that bottle sits at home, unopened, his one collectible,
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the single exception to a lifetime policy of drinking what he buys.
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The loyalty has simplified his entire family's economy, too:
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every Christmas, every Father's Day, every birthday since 2006 has produced Maker's merchandise —
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the glasses, the wax-dipped ornaments, a branded fleece Mrs. Garrity regrets — and Steve is
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delighted every single time, radiantly, without performance, which his brother-in-law finds
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genuinely unsettling, because the man is impossible to disappoint and has been for
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two decades.
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Here's the thesis, and it's almost contrarian in this economy:
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Steve represents the road not taken by every other man on this show.
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Craig hunts. Wade trades. Grayson hoards.
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The whole modern bourbon circus is built on novelty, scarcity, and the next bottle —
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and Steve opted out of all of it, twenty-two years ago, by simply deciding he was done looking.
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Loyalty as a substitute for curiosity, sure.
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But also: loyalty as peace.
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The man has never once stood in a liquor store feeling anxious, and half our roster cannot
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say that.
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And here's the affectionate part, because there's always one.
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Steve has been married twenty-four years, drives his trucks past two hundred thousand miles, has used the
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same barber since 1999, and coaches the same middle-school lacrosse program he once
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played in.
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The bourbon isn't an outlier;
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it's a load-bearing sample of the whole man.
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We live in a culture that mistakes restlessness for taste and churn for growth,
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and here is an orthodontist in a red-wax fortress, entirely at peace, checking on his barrel
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like it's family —
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because as far as Steve's concerned, it is.
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So dip the bottle, Steve, tongue out, steady hands.
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The whole industry is out there chasing the next thing, and you're in Loretto
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visiting yours.
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They spell it without the E.
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You spell everything without the E.
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Twenty-two years, one order, zero regrets —
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some men never find the one;
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Steve found it at a wedding in 2004 and never looked at another shelf.
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Well, the glass is empty, and the verdict is in.
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That's going to do it for this episode of Character Proof.
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If you saw yourself in tonight's pour — first of all, we love you.
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Second, hit subscribe, leave a five-star review, and send this to the friend whose bar cart
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costs more than their car.
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Got a bottle you want us to put on trial?
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Drop it in the reviews or find us on socials, and you just might be next week's character.
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Until next time: drink responsibly, pour generously, and always check your character
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flaws.
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Cheers.