Full Transcript for Best Numbers, Bigger Story - Turning Your Past Into Your Future With AiBest Numbers, Bigger Story - Turning Your Past Into Your Future With Ai

they have a theme at the top. Best numbers and bigger story. And I got the idea and I picked, you know, the ideas come from just chance comments that I might read somewhere or it's a chance comment that entrepreneur will make in a Strategic Coach. I said that's an interesting, that's an interesting idea. I think I can create a tool about that. So what I do is I always, I always convey my ideas by applying the tool to my own, my own life. And so Strategic Coach. Dan Sullivan [00:07:38]: So just to start with, we've got two main columns. We got numbers so far and stories so far. And so these are numbers that relate to how Strategic Coach has developed since 36 years, since the program, the workshop program started. I did about, you know, 15 years of one on one coaching before that. But then I really, the, the whole start of the game for me is really when we had workshops of entrepreneurs. So 36 years, 25,000 clients and so far. So I brainstorm, that's sort of like brainstorming and numbers so far. And then we have some major themes, some major conceptual themes that have really, they've really emerged as some of the most powerful ideas in the Strategic coach. Dan Sullivan [00:08:33]: So I call this a strategic coach story so far. But the big thing is to get down to top three. So right now we have 16 coaches, we have 120 person team. We do 600 workshop days a year. We do it in four cities, three countries and then 250 tools. We have 62 patents, 75 are patenting and right now we're applying for five new patents a month. And last year we were 47 million and we had a patent appraisal where every one of the patents, the 62 that have been issued so far are worth anywhere from 1 to 3 million. So it's a big deal. Dan Sullivan [00:09:18]: The patents are a big deal. So that, that sort of says 36 years. I've got these top three things as the spotlight, you know, the spotlight for numbers and then the top three ideas. One is that unique ability which is really the, this is the top three stories. The number one concept in Strategic Coach is that everybody's got a unique ability and that if entrepreneurs focus on their unique ability and the unique ability of their team members and then of course our clients, that what you get is a self managing company. It sort of happens more and more over time that your company, you know, becomes self managing, which entrepreneurs really like. And number two, as a self managing company automatically creates 10 times growth. And that number three, 10 times growth, creates competition, free collaborations with other entrepreneurs. Dan Sullivan [00:10:22]: So that's sort of the, the big story. Looking back over the 36 years, the top three numbers, this kind of shows you where we are right now that you can see on the scoreboard. Okay, is that cool? Mike Koenigs [00:10:37]: Yeah, it is. And here's what I want to ask you. Now that you've walked through this, you know, this is a formula and a framework that you use and what is, what do you predict the experience will be for members of Strategic Coach? And I'm going to modify this question a little bit because. Typically the way this is done is pencil paper by hand in the framework of strategic coaches. Dan presents a tool like you just did. You walk through it and describe it, you show how you're using it. And then we break in and fill out the form and you've got minute. So it keeps the ADHD individual focused to fill out each thing and then we have a conversation about it, we break into groups and then we report on our findings. Mike Koenigs [00:11:33]: One of the best parts about Strategic Coach is when you've got a whole bunch of ADHD founders in the room. Many of us don't follow directions and we have breakthroughs because we misinterpret the directions or we do it wrong. And that creates a moment of innovation. So I'd like you to comment on that first before I ask the second part of the question. Dan Sullivan [00:11:55]: Yeah, well, over the years, Mike, I've come to the conclusion that whether you do it right and you follow the directions or you do it wrong and you don't follow the directions, you can't do it wrong. That basically it's your thinking that's really important here. It's not whether you got the directions right. It's not Whether the data you put down is exactly right, but your brain is putting together all sorts of thoughts that haven't met each other before. And there's a real breakthrough that happens in your thinking now in the relationship to this particular tool. And I, I won't go through it, but we have another tool which is called the triple play, where it's a separate sheet. And I'll take the top three numbers and put them together. And you put them together in three levels, and all of a sudden the numbers that exist for today actually will. Dan Sullivan [00:12:54]: Your brain will actually push them into the future. Because you'll say, well, if these are the three working parts I have, if I put them together and then I do it on a first level, I do it at a second level and a third level, and it's going to really, really take it much bigger into the future. And then I do the same thing. I did that with the numbers. Then I'll do a triple play on the story, and the story becomes bigger, and then I come back to the sheet. If we go back to the sheet again. Mike Koenigs [00:13:21]: Yep. Dan Sullivan [00:13:23]: So that, that next step, the triple play step, will now produce a whole set of new statements that are both numbers and their stories. And that's the next 10 times growth. And so, for example, we're at 200 and we're at 62 patents. But in 10 years, we'll have 700 patent thinking tools. And I'm pushing that, that we started at that time. We will be 46 years since we started the workshop program. I'll just pick on that top number up there. But the appraised patent value, the 700 patents will equal 46 years of revenue. Dan Sullivan [00:14:06]: It'll be exactly equal to 46 years of

revenue. And that, if you think about that, that's like you had no cost, you had no taxes over. You got your entire 46 years of revenues and you still have them in patent assets. So, so that's a big deal. You know, that's a, that's, that's a nice goal. You know, it's a nice. And then I can go down the list here and everything, and I peg it that this will happen in 10 years, this will happen in three years, this will happen in six years. And that. Dan Sullivan [00:14:41]: And one of them is something that we're doing right now. Now I can go back and I can tell a new story about my future strategic coach future. And we have a thing. The best numbers is what the best numbers will look like. And this is what the story will look like, basically 10 years and 10 years from now. But the thing I like about this, and I even liked it even more after you ran it through the AI filters that you did, was that this is all based on reality. This is not based on, this is not picking out your favorite star and trying to get there. This is actually just taking what you've already created and using everything you've created as creative raw material to create a future where every step of it is based on things that you already know how to do. Mike Koenigs [00:15:34]: Yeah, so this is, that is one of the elegant, beautiful, non obvious things about Dan Sullivanisms and the mindsets are it's always based upon your past, which is a predictor of your future self. But then when you take these things through some new tools, which your tools are simplifiers and multipliers, simplifies how you look at the world, gives you clarity on your thinking, shows you the what's been working which you celebrate. And that gives you more confidence and more courage. Protect your courage or protect your confidence at all costs. That's the very Dan Sullivanism as well, or Dan Sullivan esque phrase. And when you've got these tools and you've got these little multipliers, boom, you have these sparks. So here's again the way I look at this and I'll narrate what I did here for anyone who's watching us, is when you first showed the tool to me today, I have a tool that I always have running in the background, which was Otter. Otter is capturing our conversations. Mike Koenigs [00:16:46]: Now my, my cheat and the reason I use Otter is because I am a kinesthetic learner. I, I don't necessarily learn just by listening. I have to do at the same time. I'm usually moving around and I like to look at the words. So if I can see the words, I'm going to comprehend it a lot more. And if I can be doing something simultaneously, I'm going to learn and implement, then it'll make some sense. What I did is I just took your description of what you did here you can see my messy prompt. I basically took everything you said and then I added a description of what I wanted. Mike Koenigs [00:17:35]: Here's my prompt. Take this tool from Dan Sullivan and the attached transcript and narrative. I want you to create a version of, of this for me based on everything you know about my past, my ip, the value I've created. Help me see my value as an entrepreneur based on all that and project into the future. It's a pretty vague, but it's enough context for AI. I took your Tool. And boom. It built a draft of my numbers so far, which actually were very accurate. Mike Koenigs [00:18:05]: The story so far, and then the next 10x growth. And it gave me something specific to look at, which are the Launch and scale 100 Category 1 brands. Help my clients generate a billion dollars. Help a million entrepreneurs get trained in AI strategy. Well, just this last week I did an AI event and one of the people in the audience is the mayor of a city in la. And he asked me when I made an offer, I said, well, we can train your whole business for X number of dollars. The offer was tens of thousands of dollars. And he said, well, would you do that for a whole city? And I looked at him and I thought, well, first of all, probably not. Mike Koenigs [00:18:51]: I might have a scaling problem, but I'd love to talk to you about that. And the lights went on and suddenly I was living in a bigger future, which someone offered to bring our AI training to an entire city in California. And then I thought, why don't I just bring the whole thing to California? It turns out tomorrow I'm meeting with someone who wants to run for governor of California. And that would be a hell of a talking point if someone said, what if we trained the entire city, you know? But anyway, suddenly I was living in a much bigger space in my mind. And this. If that wouldn't have happened this last week, I wouldn't. I'd be looking at a million people. How the hell am I going to do that? Anyway, it has some really good things to do with some top threes, some rules, and it even made a diagram that's pretty exciting. Mike Koenigs [00:19:43]: But where it got more exciting is I said, now I'm going to run it inside Claude. Claude. A completely different version. And one of my rules is monkey pick. Good banana. So this looks like a pretty good banana, but I like the first banana better. I think the Chat GPT banana was a little bit better. Then I ran it in genspark, which not only did it come up with building some sheets, it actually went and created a whole spreadsheet of my life right here and all my past successes. Mike Koenigs [00:20:26]: It created a diagram, some of the best numbers I get another banana to pick from. Then after I got done, I said, give me 10 major action steps I can take or delegate to my team. Then I outline some software that will help me build this or leverage my ip. I'm using this as a creative partner to execute on it. That's pretty cool. I did the same thing in another tool. This is called Manus. It also built a Diagram and some more numbers. Mike Koenigs [00:21:03]: What I typically do at this point is there's a nice little diagram. I can look at that. But what I would typically do is I'll look at

the results of all three. I'll create a voice memo. I'll say, now I want you to take all these and synthesize them together. Take this one from this one, this one from this one, ignore that one from that one, and come back to me with something better. So it's just like getting three, six or eight PhDs working on my problem, and then I'm going to ask them to collaborate after they each independently come up with something. And I think if you had all the resources in the world to hire the best and the smartest in the world, who could work for, for you and do two weeks worth of work in 10 minutes independently, and then all of them brought you their best work and then you got to collaborate and then have some more geniuses synthesize the results and make something better. Mike Koenigs [00:22:11]: I think that's living in a true time machine. I see that as the future of work. Dan Sullivan [00:22:19]: Yeah. The interesting thing from my position, the reason I created this tool is that I believe that it's a lifetime tool, that you never have to have more than one sheet of paper and the numbers will upgrade. So you. Yeah, one of the things that will happen is just naturally, what you've achieved so far, you'll want to surpass. I mean, there's a natural motivation that goes on. I notice that if, you know, you're dealing with reality, in other words, that you're not making up, you know, you're not making up stories about your past. Your, your capabilities from your past have created a story that's a very powerful story. And the interesting thing about it. Dan Sullivan [00:23:14]: So what I'm doing at next workshops, the first one is in two days, is I'm just presenting this tool and I said, I'm just showing you what I did with my numbers and with my stories. I'm giving you the sheet. It's a writable PDF, and you can create your own story here. But the fact is that we can just, every quarter we can upgrade this where you are in relationship to this story that you're telling. And this is unique to you. This is, you know, the whole point is, do you have a need to compete with other people if your story, numbers and stories are always getting better? You know, and, and I. One of the things I see is that there's so much tension in today's society is because we're still fixated on competing with other people. Okay, yeah, but I said you don't have to compete with other people. Dan Sullivan [00:24:09]: All you have to do is surpass your previous story and surpass your previous numbers. That seems. Yes, and, and you'll, you'll just meet the people you need to meet because it's part of your, it's part of the bigger numbers and bigger story coming, coming up. Mike Koenigs [00:24:28]: Well, I, I also think you can get out of the state of worrying if you realize that when people talk about they're fearful of AI and copyright and patents and trademark and all that. I believe the world we now live in is one of whoever innovates the fastest iterates in real time and

gets to market faster. And there was a gentleman who spoke at an event at this past week, it's called Summit series and he was involved in Newton project, if you remember that. It was before there was an iPad. It was one of the first handheld writing devices. Dan Sullivan [00:25:19]: Apple. Mike Koenigs [00:25:20]: Yep, yep, yep. And he was even before Apple. And he's still, he's continued to be involved in, if you've heard of the Nest devices, so the, you know, internal thermometers and controls and all this. And he had really strong opinions of where he thinks Apple should be going. He was really critical of Google, for example. This guy is not only an inventor, but he's a great marketer. He's been at it for over 40 years. And he just talked about having the courage to release an imperfect product first and then get customer feedback and iterate with that as fast as possible. Mike Koenigs [00:25:58]: And the third release is where you're going to make your money. But most people don't have the courage to get past phase one. And have you said this for many, many years? Good enough is good enough and 80% is good enough. Now that doesn't mean having a terrible aesthetic and putting crap out in the marketplace, but it does mean, I think in the world of AI now, a reliance in a fear based mindset will get you absolutely nowhere. Because AI can take ordinary people and make them extraordinary and take extraordinary people and make them superhuman. And getting back to this idea of having AI companions, I really think that those who use AI the first are operating inside a time machine because they can iterate and create 100 times faster. So what can happen in a month of AI time would take 18 months outside time and everything changes inside of that luck and market timing are beasts of a similar species. Dan Sullivan [00:27:13]: Yeah, yeah. Well, I mean the way I approach it from the standpoint of strategic coach is that we've got a system. I mean, we have a good system with our coach program. And every quarter it seems that there's three new ideas that can be put into thinking tools. And I got very elite group. I have three levels to the program and I'm the coach of the free zone level. And this is where entrepreneurs are. You know, they're very successful. Dan Sullivan [00:27:47]: You know, the money is not really an issue for them any anymore. They've got enough and there's always going to be more money. So they don't really have to worry about that. But the big thing is that the engagement with their own ideas gets greater. The engagement with their team members inside the their company keeps getting better and the collaboration with others outside of the program keeps getting more stimulating, more fascinating and next quarter will be even better and. Mike Koenigs [00:28:25]: Yep. Dan Sullivan [00:28:25]: And then take care of yourself, you know, be healthy, be fit and everything else and see how long the game keeps going. Mike Koenigs [00:28:34]: Yes, yes. Rinse and repeat. Dan Sullivan [00:28:38]: The other thing is the ideas, if you have good, good system for getting them into the patent bureau, there's always going to be new patents coming out and. Patents or property? Yes. I mean, I've had discussions and you probably have been in many places. They say, well, there won't be any patents. And I said, well, you know, yeah, but you know, the economy is entirely based on intellectual property. Of course there's going to be patents. And I said, you know, the reason why Google and Apple and Nvidia and all the others are as big as they are is because of the value of their intellectual property. And so I don't think it's going to be taken away because every, you know, because that's the game is intellectual, intellectual property. Dan Sullivan [00:29:34]: So. Right. Anyway, but it's just really interesting. I've never taken one of my tools and interacted with your AI skills. And this, this is really cool for me. I really like this. And when I hand out this tool, if you don't mind, Mike and yeah, Gord Vickman, our podcast manager, will get this available and I'll just send this out out to them. So this adds to the. Dan Sullivan [00:30:01]: My presentation of the tool is my interaction with you and the recording of this consultation. That's why kind of cool. Mike Koenigs [00:30:12]: I have enjoyed it and what I've done for you in the background because I can't help but be my busybody self. I've built a handbook with the results and all the links so everyone can model this and the prompts. It'll be a playbook or a recipe book and we'll Share that in the show notes as well. One thing I've learned now, when we did this last event last week, we divided the day each day into equal chunks. So we had a morning session and I called it your AI superpowers. The purpose of it was to give you your time back and amplify your superpowers so you can be 10 or 100 times more effective. And today is an example of that, but also to have handbooks and playbooks for your team. So we did something interesting that was super successful. Mike Koenigs [00:31:08]: We allowed a founder to bring an implementer or a partner along in person. And then we had two tickets for team member implementers and we encouraged them to communicate with their team in real time while they're in the room. So people were actually getting stuff done, like building entire business plans and marketing plans in real time. And we added AI is your meta coach. Of all the stuff that people took away after two days, that was one of their favorites is the meta coach helped you see a better version of your future self and give you specifics on what to work on. Okay, so the second segment was your one person marketing team. And we had real life case studies. In this case, Vivian just started a new part of our humanitarian organization and someone who's been with her for 20 years, who's not marketing centric, suddenly has become her

chief marketing person because AI gave her superhuman skills and she just showed how she launched this brand. Mike Koenigs [00:32:11]: And then we did the same thing in a playbook and a recipe book and we took a break workshop that and everyone got to work on something for an hour and then report back their findings. The third section was on elevating your relevance, your visibility, your status and your value. So how do you make your business and your product worth three to ten times more? And then the fourth is the how to use agents to do your work for you. And one of those exercises were it's a new way of thinking, Dan, is your business is a list. Now here's the way I projected this or framed it is imagine if I said, hey, Dan, think about where you've gotten, where Strategic Coach has gotten its best clients over the years. What are the sources of those clients and customers? What would your answer be? Dan Sullivan [00:33:08]: Word of mouth. Mike Koenigs [00:33:10]: Okay, but there are a certain tribe. What other groups might they belong to? What other tribal members or tribal leaders might they have? Do you know what they have in common? What would you say those things are? Dan Sullivan [00:33:29]: Well, it's kind of they're not identifiable groups, but it's just a fact that it's just in the nature of things that as you get better, you start spotting the other people who are getting better. So I would say that every entrepreneur in the program has a network that they've created around. Okay. And, and that's why it's important that you have a good reputation, because they, they'll say things. They'll say things. And mostly it's informal discussion. It's not formal meetings. It's not conferences. Dan Sullivan [00:34:13]: It's just, you know, they go on a fishing trip and 10 of them go on a fishing trip and they start talking, and they start talking about things for them. Mike Koenigs [00:34:21]: Yes. Dan Sullivan [00:34:22]: So we're, we're very big on what do people say in situations where you don't know what it is because it's a personal, private, informal gathering? But what, what would they say about the value that they're getting from knowing about Strategic Coach? And, and, you know, and the words appear to us. And now we're not trying to break speed records on how we grow. We have. We have. Because the big thing for us right now, the real multiplier for us is not the growth of the program. I mean, we have goals. We want it to get bigger every, every year. It's the new tools that become patents every year, and that's a multiplier. Dan Sullivan [00:35:15]: Okay. Because all I have to do is create the tool. And then I've got an amazing IP firm, Caldwell Partners, and he's. I've been looking for him for 30 years, and he's the greatest IP lawyer. Because he doesn't charge. He doesn't charge by the hour. He charges by the result. Mike Koenigs [00:35:37]: Yes. Dan Sullivan [00:35:38]: And if you have a lawyer who charges by the hour,

it's going to be a very slow patent. If you charge, if you got a IP lawyer that charges by the result, you're going to have very fast. Fast, very fast. It's human nature. And the other thing was that he really understands the patent. The Patent Bureau. So the big thing is that I have a great relationship with him and he has a great relationship with the Patent Bureau. And as a result, the Patent Bureau gives me very valuable patents. Dan Sullivan [00:36:11]: And. Yeah, so that's the multiplier for us. The Strategic Coach program is not the multiplier. It's the R and D lab, which creates new tools, and the new tools are the multiplier. Mike Koenigs [00:36:23]: Yeah. Well, I'm in a. I'm going to reframe my question for you because first of all, that was useful. And here's what I wanted to describe to you, what the breakthroughs were with regards to the lists. So what you just described were Dan Sullivan [00:36:47]: a Mike Koenigs [00:36:47]: lot about the characteristics of your audience, meaning the customer, the Strategic Coach customer, and what they think about, what they talk about and how they communicate their experience. So the word of Strategic Coach spreads and that alone is enough to fit into an AI now to look for more, but I'm going to show you an example of what I mean as your business as a list. And you know, inside you've got project management, all your integrators inside Strategic Coach manage with lists. They decide what's important, what to do first, how to get it done. Also, if you're getting qualified prospects in, someone needs to talk to them and decide if they are qualified or not, if they'd be a cultural fit, if they're a mindset fit, if they're going to be successful, if they're going to stick. You know, if there's one turd in the punch bowl, everyone gets sick. So there's a really good turd filter inside Strategic Coach. So one of the guys we just worked with, and he's actually a coach member, his name is Michael Walsh and he had told me he wanted to work with more female entrepreneurs. Mike Koenigs [00:37:58]: So what I did is I used AI to find his ideal customer profile, which he's written three books. It was easy to pull that out. And then he wanted to, he wanted to, he said he's really excited and he's had great luck working with female entrepreneurs. So I said, Identify 100 female owned and operated businesses in North America and in major cities that fit the ideal customer profile. And one of my rules, what I found is the best clients and customers, especially for Strategic Coach, are going to be belongers. They already belong to other organizations. They know the value of being coached. You don't have to describe to them the value of coaching. Mike Koenigs [00:38:39]: So I said they either belong to professional organizations or industry associations such as. And I also know that if they have a platform, meaning they've written a book or they're on podcasts, they understand the value of relevance, being seen

and being valued as an expert in authority. So this thing went to town and it not only found a whole list of active female founders, okay, it described the industry, their location, how many employees they have, their expected annual revenue, where they're located. And if they have a platform, this is totally automated. And then, you know, it can get deeper. And then there's a little button that shows up these days, it's called fact check content. So the old, and not too long ago, hey, I hallucinated well, now you can say, correct your own hallucination, or I can pass it on to another genius. It does it for me. Mike Koenigs [00:39:38]: But the point of this is I've been using this strategy for people who are fundraising, and all I got to do is say, hey, find people who have already invested in businesses like this and show me proof and evidence of it. And then I can say, and write me an introductory letter based upon who they are, what they've done, what their values are, and what we share in common in my voice. So, anyway, going back to the big takeaways, what I see here that's so similar, what I walk away with from this session today is Dan Sullivan is not only a toolmaker, he's a master of seeing a better future self and basing it on your past. So you can't dispute the history. And the more history you have, the more valuable it is. And if you're worried about where you might wind up in this new AI enhanced future, you've got to live in the present, your present success and your past success, because it's an indicator of your better future self. And if you've been exhibiting behaviors that are adaptable, you're curious and you're focused on creating and innovating and making, you know, getting to market, you have nothing to be afraid of, except the future is just going to get easier and better and faster for you. Dan Sullivan [00:41:05]: Yeah. I had a conversation on a podcast with Peter Diamandis, and, you know, he's projecting, you know, into the future that Peter's. He's the great technology scout in my life, you know, and he's a great aggregator. He. He's in contact with everybody who's doing something interesting. And. And he says, what's going to be like when we get to this future, Dan? I said, what will it feel like when we get there? And I said, it'll feel normal. Mike Koenigs [00:41:42]: Yeah. Yep. We're adaptable critters, that's for sure. Dan Sullivan [00:41:47]: You don't feel normal? My life so far, I'm 81, and so far, life has felt pretty normal, even though there's, you know, there's been a lot of personal change, there's been a lot of, you know, success change and everything else, but I said, it feels pretty normal. Yeah. And. And this is the topic for another podcast. And my feeling is that people don't want it to feel normal. They want to. They want to feel. I said, you know, my life is. Mike Koenigs [00:42:23]: You think they want more drama, Dan? Dan Sullivan [00:42:26]: Yeah, something. They want something. Yeah. You

know, but, you know, I I read a lot about the history of technology, you know, and, you know, and I was just reading a book this week. It's American history book. But it's very, very interesting that compared with previous eras of U.S. history. So I did a perplexity search with my AI buddy and I said, what are the 10 most polarizing, divisive and contentious eras of U. Dan Sullivan [00:43:12]: S. History since, you know, since the revolution? And it's, it listed 10 and you know where the present era is? Number 10. Mike Koenigs [00:43:25]: I'm gonna just say 7. Dan Sullivan [00:43:29]: No, it's number 10. Oh, it is number 10. Mike Koenigs [00:43:33]: I thought that was a trick question, Dan Sullivan [00:43:34]: so I'd ask what are the top 20? It might be number. It might be number. Well, it would be number 10. It would be, it would be. Mike Koenigs [00:43:43]: It is the most contentious is what you're saying. Dan Sullivan [00:43:46]: No, it's the only tenth in terms of previous eras. Mike Koenigs [00:43:51]: Oh, so it's the least well of 10. Dan Sullivan [00:43:54]: Of 10. It would be the bull rise divisive. I mean. All right, generally all we're throwing at each other today is words. They used to throw spears. They. Or they used to throw. They used to throw. Dan Sullivan [00:44:07]: They used to. I mean, yeah, I mean, the end of the 1800s, I mean, they had three presidents assassinated in 35 years. And you know, and so the whole point is to have a sense of perspective, you know, about. We're living in an interesting age. The only question is the age that you're living in. How do you like it? You know, I mean, how do you get to like the age that you're actually living in? It's not, you know, it's, it's. And, you know, spending a lot of time in the present is a good way to enjoy the age that you're living in. Mike Koenigs [00:44:46]: Oh, wow. Interesting. Yeah, Well, I fell for a couple trick questions there, Dan. Well, I've. Dan Sullivan [00:45:01]: This has been a civil, civil war. There was 600000 people. 600000 people killed, you know. Yeah, yeah, yeah, yeah. They had the riots where we're just living through the periods where, where they're having the immigration riots in Los Angeles, but so far nobody's been killed. You know, it's been going now for six days and nobody's been killed. They're burning waymos, which I think is, I think we need a new category of crime there. They're killing self driving taxis. Dan Sullivan [00:45:34]: I said, I don't know if that's a good thing, you know. Mike Koenigs [00:45:38]: Well, it's, it's. If, if you think about Waymo, by Dan Sullivan [00:45:41]: the way, has Withdrawn all of its taxis from Los Angeles. Oh, it's cars. It's self driving cars. You know, it's Mike Koenigs [00:45:53]: that. So it really comes down to, I think, what happens. Dan Sullivan [00:45:57]: This is serious business. I think they've got, well, I think Mike Koenigs [00:46:01]: it's people's interpretation is this AI and robots, they're victimless crimes. I think that's the rationalization is they can't go to jail for hurting a thing, a smart thing. And it's representative of my anger and my frustration. And I, I do think, well, this Dan Sullivan [00:46:20]: is a completely separate, Separate, separate podcast. But yeah, yeah, it's, it's interesting. Well, you know, the thing I find interesting about this is that we've talked and we've done podcasts going back years where I got. Remember I gave you some homework. Mike Koenigs [00:46:40]: Yes. Dan Sullivan [00:46:41]: And the homework was, Mike, you're on your sixth jump in terms of the nature of your business since you started. Mike Koenigs [00:46:49]: Yeah, my, my sixth next act or my sixth reinvention. Yeah. Dan Sullivan [00:46:53]: And you just did all your homework in about five minutes. Mike Koenigs [00:46:57]: Yep. That and, and, and when you gave me it last time, I spent hours doing it because I loaded up my entire history and projected my best future self. And it didn't give me as much clarity as the short little exercise I did today that basically took less than five minutes to run. And I got the opinions so far of five geniuses, each of which could look at my entire digital footprint, my entire history and everything. I've trained them so far. Dan Sullivan [00:47:38]: And on one hand, by the way, which of them, just based on this little run through exercise, you today, which of the AI programs actually got your intent the best? Mike Koenigs [00:47:56]: In this case, it was ChatGPT and it's because it's the one I have trained the most and the best, Claude is the next best one. And then the other two, Manus and Spark, they're less so, but only because I haven't structurally trained them as well as these other ones. So I've spent a lot of time with ChatGPT and it's still my. If I only had one tool, it's the one I'd use the Most, followed by NotebookLM from Google because it does so much. And then it's these super agents, which at this week, at this moment, genspark and Manus are my two go tos. And then there's a, you know, after that, it's, it's a little bit of a battle for 10 other ones depending on the task. Dan Sullivan [00:48:55]: Yeah. Mike Koenigs [00:48:56]: And, but we're, we're pretty close to this one Genspark what it'll do is it'll run Google's Gemini, Claude, OpenAI, ChatGPT, and deep seq all at the same time, and then synthesize the outputs. And it's pretty wild. It's pretty wild when you can invoke time machine geniuses just like that. Never been a better time to be alive. Dan Sullivan [00:49:25]: Yeah, this was fun. Mike Koenigs [00:49:27]: Good deal. Well, we can wrap it. Yeah, let's wrap it up. And let's make sure we get this out to the Free Zone family. And also say, if you haven't already shared this and liked it and all that kind of stuff, make sure you do that here. It matters. It helps the YouTube algorithm, it helps the Apple podcast algorithm as well, and it's always

fun to innovate and create with you in real time. Dan Sullivan [00:49:52]: Thank you, Mike. Mike Koenigs [00:49:56]: All right, let's record a little intro for this. Should I kick it off? Okay, here we go. What are your best numbers? What is your biggest story? We're about to show Dan's latest tool, something that he hasn't released to the public or even strategic coach yet. And it's a tool to look at your past and predict better future, but also to give you a lot of courage, a lot of confidence and clarity on what you want to do next as well. And we tip the tables a little bit because we also take advantage of whole series of AI geniuses to produce some fantastic results. Dan will let you talk a little bit about that and tell people why they want to stick around and watch and listen to this episode. Okay. No, you have to say something. Mike Koenigs [00:50:47]: Say something about why they want to stick around because AI made it better. Dan Sullivan [00:50:53]: Yeah. The thing that I found fascinating about this particular episode was the fact that I had created a tool. I've created this tool over the last two or three days. This is a thinking tool for a strategic coach, and I just wanted to share it with Mike because relates to a lot of conversations we've had in previous podcasts. And I thought that the new tool I created would actually be useful for Mike to actually. Because he works his magic with his AI that he could take it. I was amazed that he was able to take the tool that I had created, run it through four or five AI filters, and came up with a really, really terrific version of my tool. That was his story. Dan Sullivan [00:51:45]: It was his numbers history and also his future. So I was. I was really delighted with this because I. I know Mike can do these sort of things, and it actually gave me an extra dimension of the tool that when I present the tool in the Strategic Coach in the Free Zone program that they'll understand better their own homework and what they're trying to do with their own best numbers and their best bigger story. Mike Koenigs [00:52:20]: Great. And I think what you'll walk away with after you get through this episode this time is first of all how to see a better version of your future self. How to take action with it but also see some hands on examples of the top four tools that you can use to fill out any kind of paperwork, solve virtually any kind of problem and do what normally would take weeks of worth in just a couple minutes. So all that and more on this episode of Capability Amplifier. Make sure you like and share it with someone you know while you're watching it. See you inside. Woo hoo. Good job. Mike Koenigs [00:52:58]: Okay, so I'll call that end of episode one. And okay, so we've got a couple other. You got another one in you? Dan Sullivan [00:53:11]: Yeah. I don't know if it's for this time but have you ever come across Mark Mills? Have you ever come across. He's with the Manhattan Institute in New York and I read reread a book that he had written in 2005 bottomless well and it's a. The secret to the growth of energy in the world is to waste as much energy as you possibly can. Okay. Mike Koenigs [00:53:43]: Wow. Dan Sullivan [00:53:44]: And he said if you look at the the history of energy right back to the beginning, but certainly in the last hundred years, he said that it happens with every energy source. It started with coal and then it went to oil and then it went to gas and it went to electricity, then it went to nuclear. And he said that basically the model develops that if you look at how the energy is used and he applied it to AI he thinks AI is a new form of energy. And oh yeah, that's what triggered me. I read an article and he said actually AI is a new form of energy. Okay. And he said that what's going to happen you'll notice pretty soon that about 40% of AI is actually used to create more electricity so that you can have more AI. Mike Koenigs [00:54:51]: Yeah, I get that. Dan Sullivan [00:54:52]: Yeah. And that is. And but here's the, the kicker and that's not good for the renewable energy people that where AI is going to be applied to the energies that have the greatest energy density and and coal, coal, oil, gas and nuclear have the highest energy density. So he said all the money, the capital and all the technology is going to go to the already most energy dense. Okay. And what I mean by energy density, he just gave a little example that, that a gram of uranium has a certain energy density. A gram of energy is, you know, it's, it's, it's, I think it's 1 28th of an ounce. An ounce. Dan Sullivan [00:55:50]: A gram of energy is equal to 127 tons of coal. Mike Koenigs [00:55:56]: So you want to. Dan Sullivan [00:55:58]: Energy you can get out of 127 tons, under 2,000, 2,000 pounds. So a lot of pounds of coal with one gram of uranium properly, you know, properly processed is equal to 127, 10. 127 tons of coal is equal to about 500 acres of a solar plant. A solar plant, you know, like that. So he said that it's the smallness of the energy that you're using. Producing energy is really the key. That's the thought here, that if you really want to invest in something in the future with AI, you would invest in the AI that's being used to create more electricity. Mike Koenigs [00:56:52]: Yeah, yeah. That was the theme that took place at this summit series. There was a guy there who I'd have to do a little more research, but they've got a new power generation source that takes minimal amounts of electricity and creates a vacuum and water, which produces like an explosion inside the water and the force is captured and they use it for mining initially. That's how they can apply this force. So it allows them to make mining and or extraction more than 90% more efficient. And then they're applying that for all sorts of other things as well. And they're already using it. And so I think AI is of course going to make energy

production and it already is energy discovery more efficient. Mike Koenigs [00:57:58]: I conceptually understand it, I just don't know the specifics, but I think that would be a fascinating episode. Dan Sullivan [00:58:05]: Well, let's do it. Mike Koenigs [00:58:06]: You want to? Okay. All right, I'll open this one up. All right. Three, two, one. Okay. The most important thing about our future cells is energy production. And if you think about it, that's what propels humanity forward. All of our tools, all of our industrialization, where we've had the greatest breakthroughs in terms of population increase, food production increase. Mike Koenigs [00:58:37]: Look at what has happened over the past hundred years. It all comes down to how we're using energy. And Dan's going to talk a little bit about someone that he discovered recently. He's been reading and he says something really controversial, which is it's all about wasting as much energy as possible. That was the fundamental statement he made. And I just want to talk a little bit about how important this is, especially now because If AI is going to get anywhere, we need a lot more energy, we need a lot more electricity. Where's it all going to come from and what's the controversy surrounding this? Dan Sullivan [00:59:15]: Yeah, well, I think that the big thing is that it's been a political discussion, sort of an ideological discussion certainly over the last 20 years that we have to conserve energy. And he said conserving energy doesn't really get you anywhere after a while. You just have less and less energy if you conserve it. And he says the real reason is that you want to use energy to create higher, higher levels of energy and you just need a lot of what looks like the wastage of energy to get higher levels of energy. Okay. And he uses the laser as an example. The laser, which of all the creations that we have, uses the most amount of energy just to get that little beam, you know, that little beam of energy. It's just enormous amounts of energy have to get you just to create the equipment, you know, to create all the facilities that have lasers and everything like that. Dan Sullivan [01:00:21]: But he says what we can do with lasers is just amazing. He said there's thousands of uses of lasers that we don't even know about. You know, and so the, the whole point about it is that once we have an energy source, we want to use that energy source to create even higher levels of energy. Okay. And that's, that's his basic thesis and his. The. Why I read the book, it's called the Bottomless well. And it's not an easy, it's not an easy read. Dan Sullivan [01:00:54]: I read it 20 years ago and I came back across it again because I wanted to go. He wrote an article about this that he says, I think that what AI is really is a new form of energy. Okay? And we're now using AI to go back to all the previous energy sources to make them more abundant, you know, and, but he doesn't spend much time talking about solar. He doesn't spend much time talking about wind or anything. He says, but let's take the high density energy that we have right now and there's four, four of them. The coal, oil, gas and nuclear are the four most dense energy. In other words, a little bit of it gives you an enormous amount of power. And he said, and he said it really isn't about energy, it's about power. Dan Sullivan [01:01:48]: What kind of power do you actually get? I've been thinking about that. And he said that we will discover over the next 10 years that 40% of all the AI in the world is actually used to create more powerful forms of energy. The reason being we want to create more AI and unless we have a lot more power, we can't create more AI. And I found it very compelling. I just found this whole thing compelling because I can see it in human terms, because my life for the last 50 years is about creating a certain form of energy in the world, which is entrepreneurial energy. And it takes a lot of money and it takes a lot of energy to get entrepreneurial innovation. So that's why I'm so interested in it, because I can see it in sort of a human form about what I've been up to for the last 50 years, that if you can bring a lot of entrepreneurial energy together, you can create entrepreneurial power. Mike Koenigs [01:03:01]: This is great. So I've got a couple citations that I pulled up in the background that go along with this and I'm going to frame this also by There were a couple speakers at an event I was at this past weekend called Summit Series. And one of the speakers went to walk through the history of humanity. And there were periods of time during the Primitive man series where non humans, the pre human species, but they had tools like the shape of a stone ax, didn't change for a million years. And then suddenly there were huge spikes and changes in what occurred. And ultimately it had to do with the use of fire and different forms of energy. So here's an interesting thing. A single GPT4 training run. Mike Koenigs [01:04:00]: So it's like sending a prompt to OpenAI running that prompt uses the electricity, the lifetime electricity of 100 US homes. That's according to the MIT Tech Review. And so the energy spike, and one of the quotes that they came up with is wasting energy is how you build lasers, not candles. But if you look at every single industrial revolution that's ever occurred was an energy revolution. So from going from steam to coal and then coal to oil to electricity to fission, and now you were anticipating that we're not too far off from AI powered fusion. If you would have conserved energy or if the energy protectors would have won, we wouldn't have had technological revolutions. We certainly wouldn't have all of this stuff that's going on. So when you look at the payoff for what may appear to be energy waste, and an example of that right now would be someone might look at SpaceX and all the launches that are taking place now.

Mike Koenigs [01:05:16]: That's a million gallons of fuel get used in a starship launch. And Kiko Donchev is a friend of mine. He's one of the reasons I went to this event, so I wanted to go see him, speak and hang out with him and. And yet the progress they've made in terms of the cost to put stuff in space has been so unbelievable, unbelievably dramatic and without their mindset, which is a first principle thought of, you know, blowing stuff up and testing things, you've got to be willing to blow up a lot of rockets. But the speed of progress they've made inside of a three year period of time took NASA 50. And what I project will happen, this is going to get a little bit meta is what's happening with AI right now is AI is effectively run out of human knowledge to digest. You know, we're, we're producing more knowledge these days in 12 minutes than, I can't remember the exact quote. But the whole point is it's years worth of stuff that's happening inside of minutes. Mike Koenigs [01:06:31]: And AIs now are generating synthetic data to train itself, which sounds totally crazy, but here's how to frame it. I'll use a drug testing test as an example, but I think the same will apply to, to energy production. So right now, look at the fda, if you want to bring a drug to market, you've got to start with animal tests and then human tests. And you got to go through all kinds of regulation, all sorts of tests. And along the way mistakes can happen. Someone forgets to wash their hands after they poop, might come in and mess up a whole test that could set you back years. If you've got a computer running, you could create a simulation of 10,000 humans that'll be significantly more accurate. And as soon as we've got quantum computers and we can run a test, we'd be able to run probably 100 years on a million simulated humans and get that done in a matter of hours. Mike Koenigs [01:07:30]: And our ability to produce life saving or life extending drugs is going to hockey stick in no time. The same is happening with AI and power because the amount of simulated data that can be created based upon real world systems that'll be more accurate and less problematic than a human. Now are there chances for terrible things to happen? Well, yeah, but it could run 10 different simulations simultaneously in completely different systems. And if something breaks in the simulation, human lives are not destroyed and human lives are not lost due to time. Dan Sullivan [01:08:12]: Yeah, yeah. You know, I mean as not being an expert on any of that, but I can just see in my own interface and Babs, Babs and I, our own interface with the medical community, the biggest noticeable improvement that I've seen in the last 10 years is in the testing. Okay? And I, I've got a statement now, people only die of two things these days, okay? The only thing you die of is late testing or no testing. Mike Koenigs [01:08:48]: Yes. Dan Sullivan [01:08:49]: Okay, but if you had tested all along, they would have caught this in time. You know, when I, you know, you have someone, all of a sudden they're famous, they're a celebrity, and all of a sudden they die of prostate cancer. And I say, he didn't die of prostate cancer. He, he, he died of no testing. That's what he died. Because they could have caught that, you know, they, they could have caught that today. If you take advantage of the leading edge of testing on the human body, they're probably going to catch, they're going to catch it and they can reverse the problem simultaneously. You know, I'm 81, but my biological age is 59. Dan Sullivan [01:09:45]: And that's strictly a function of the last 20 years of testing that things have been caught. You know, I get full body everything every 90 days. And every 90 days the testing is better. Mike Koenigs [01:09:59]: Right, right. And it takes a lot of energy to make that happen. Dan Sullivan [01:10:05]: Well, it's not your machine. It's the whole system that created the machine. That's the. Mike Koenigs [01:10:15]: So here's, here's a great. Dan Sullivan [01:10:17]: Keeping up to date with my test is more energy than the human race had 100 years ago to, you know, to, to find out things. Mike Koenigs [01:10:27]: So yeah, and in the meantime, you get more life, more productivity, more outcome, more results, more relevance. You know, it is, I think it is easy to measure the output benefit results of a healthy functional Dan. And this is when you brought up Mark Mills from the Manhattan Institute. Here was one of the quotes that I found was conserving energy doesn't get you anywhere. Progress depends on consuming more energy, strategically wasting it to innovate, accelerate and amplify human capability. So that's really good. And the, what I loved is, if you look at here was another quote it had to do. Oh, here it is. Mike Koenigs [01:11:19]: Does increasing energy usage correlate with human thriving? So can we prove that energy surplus drives better education, lifespan, food security and innovation? When put that way, we couldn't have an educational system with computers and technology progressing as fast as it is without a lot of energy behind it. And theoretically, here's what I think the conflict occurs with people who are anti. Is what they're afraid about is the economic disasters that can be caused by overuse or the pollution. But historically speaking, there's now more cleanup occurring and we have, we have the Technology to clean up the messes. Those who are future focused are betting on the future getting better and having better technology to clean up waste and produce cleaner forms of energy. That's a byproduct, but it certainly doesn't happen. There isn't a risk mindset. And I think that is, that is the conflict that often occurs is this fear of running out. Mike Koenigs [01:12:34]: But if you travel to, you know, different countries that are low on the attack and have low energy, they also have the biggest and the worst

pollution Dan Sullivan [01:12:46]: problems, worst health problems, worth poverty, worth nutrition problems. Yeah, yeah, yeah, yeah. I mean it's an interesting thing. I mean it's one of those what I'd say it's what Mark Mills, why I was so fascinated with it. It's just the opposite of what, of what most people believe, you know, and, you know, and I think it's an interesting thing. But he said, you know, our entire lives are about how we turn available energy into the power to make great quality of living changes that we have in our, in our life. But I, I certainly see it just in the, what we have Babs and I have experienced in the medical industry over the last 35 years. Mike Koenigs [01:13:45]: Yeah, yeah. Dan Sullivan [01:13:46]: And we've spent a lot, I mean we've spent a lot of money, we've spent a lot of time, which is energy, you know, energy to, to get to this point. But you can see every political issue, every economic issue, every cultural issue along this discussion. Is it better to conserve energy or is it better to waste energy? Waste energy in the pursuit of higher energy. Mike Koenigs [01:14:17]: Yeah, yeah, yeah. And the. I again, I saw the data. I can't make all the quotes right now, but I can dig them up pretty quickly. But there were a couple speakers, of course, Peter Zion talks about this frequently, but there were several other speakers at this event. And at this time, solar has the biggest issue with solar is nighttime and bad weather. And this guy showed a graph because it turns out in Germany they are one of the most, they added the most progress to solar technology as a country. Solar is cheaper and better because of the Germans. Mike Koenigs [01:15:04]: And when you look at what they. Dan Sullivan [01:15:08]: Now they're running out of energy. Mike Koenigs [01:15:10]: They are. And solar can't help them because of their, where they're located. So location matters. So do clouds and so do seasons. And there's. It's impossible to produce the amount of battery required. And the closest thing that would actually work is having solar capture arrays in space that are beaming energy down via radio. But that's decades away. Mike Koenigs [01:15:40]: And the old story, which is Generally speaking, some form of a lie right now about coal is. Coal is not necessarily Chinese coal plants which are coming on online at an incredible pace. But the coal plants we have here are incredibly clean and well scrubbed. And when people talk about nukes and are anti nuke, it's because comparing the fact that old nukes, it turns out out of every nuke that's in the United States, all of them are bespoke devices. Every part is unique. They were all built within a, they're built by a specialized organization using specialized parts. There's no interchangeability. The current new generation of nukes are, yes, they're self contained and as modular. Mike Koenigs [01:16:35]: They've got, you know, they're built inside molten salt. Salt. So they,

if there were a meltdown, first of all, they catch it so fast. They're the parts last for decades. And one of the presentations I saw is this a gentleman named Pablo who, they're designing a certain type of nuke that they actually sink into the ground because we're really good at digging holes, we're really good at making holes to put, to dig for oil. But they'd actually put nukes below ground so far that if there were a problem it would be insignificant. And I put that in quotes because I don't know how insignificant it would be. But the point being they've got these little mechanical doodads and they're like putting big LP gas containers down a hole and, and they shoot electricity up. Mike Koenigs [01:17:30]: But they last for decades. Yeah, they're clean, they're cheap. Dan Sullivan [01:17:33]: I have a nephew who was on a nuclear sub for 25 years and you know, I, I'll see him, I'll see him in about 10 days because I have a sister who's turning 90, his mother, it's his mother. And I always like talking to him about the nuclear subs. Yeah, this is a long time ago. I mean he's in his 60s now, but he was doing it and he said, you know, it's really interesting with the subs because they, they produce their own water. You know, they, they, they, in order to keep the nuclear reactor from overheating, you have to run ocean water. So they're actually burning and then it condenses. And they create their own water supply, they create their own water supplies and then create their own air supply out of the water because it's oxygen. And they said, with the exception of food. Dan Sullivan [01:18:31]: He said that. I said how long have you gone without coming up? And he said the longest is about 90 days. We've gone about 90 days without. It takes a special kind of personality and nervous system to be under the water. But he said that at that time they could go six years without refueling. They didn't need any more fuel for six years. Now it's over 10 years. It's 12, 13 years. Dan Sullivan [01:19:03]: Since 1953, every submarine the US produced has been nuclear. Every aircraft carrier has been nuclear. And they've had no, no lives lost. I mean, they've had a little bit of sickness here and there, but actually it's been one of the safest forms of energy on the planet for the last 70 years. 70 years. And you know, but what I the. All this comes down to, I mean, everybody says, and we can do this and we can do this and we can do this and we can do this, and everybody. Something else. Dan Sullivan [01:19:39]: And I always have a question. I said, will it be available on Monday? Because if it's not available on Monday, I'm going to go for the one that's available on Monday. And they said, well, it will be available on Monday. I said, yeah, but I want to know how many years off Monday is. Mike Koenigs [01:19:58]: Which. Which Monday. Dan Sullivan [01:19:59]: Which Monday are we talking about? And I said, if we're going to use it, it has to be available Monday. Yeah, this coming Monday, it has to be available and it has to be at a reasonable. It has to be, you know, affordable. It has to be easy to use and everything like that. That's the big problem. You can talk all you want about, you know, Ray, you know, mirrors in space, and then is it going to be available Monday? I don't think so, you know, and everything like that. So the things we need on Monday are available right now. Let's, let's improve them. Dan Sullivan [01:20:37]: And right back to the thesis here that AI will be the thing that actually improves the thing that we already have on Monday. So the following Monday it'll be better. Mike Koenigs [01:20:48]: Yes, I think two, two things that I take out of that, Dan. One of them are. When you look back in time when I brought up the thing about coal. In the meantime, we're stuck with coal and we're stuck with oil. And there's a little, dirty little secret where we've been living in Baja, Mexico now for. It'll turn out to be a half a year. And it really is a beautiful, breathtaking place. But the dirty little secrets are Baja runs on diesel. Mike Koenigs [01:21:23]: That's how they generate electricity. They've had solar before, but a hurricane wiped it out and they didn't have the infrastructure cost to fix it again. And their grid can't take it. So unless you have your own money, which there's a lot of people down there, we almost bought a home down there that is completely off grid. So they truck in water and then it ran on batteries and solar. And it's not that expensive to do it these days, you know, for about 30 grand you can get enough panels and batteries and be totally self sufficient. And if you negotiate a well, for example, which costs tens of thousands of dollars, water, food, not a big problem, and you can be reasonably self sufficient. So it doesn't cost that much, at least in our terms. Mike Koenigs [01:22:11]: We're the top 1 percenters. I recognize that. But down there, besides the energy, they burn their garbage still. And again, that's a dirty little secret. There is no public garbage now. The taxes are low, so everything's a trade off. And in the meantime, that is this interesting psychological gap that I would love to understand more is there's a mindset of conservation at all costs. And those are people who have never been hungry before or gone without for a week. Mike Koenigs [01:22:49]: But I guarantee you they'd cave real fast if they didn't have their cars and their iPhone and their electricity. They'd be the first to complain, are going to be the first ones to fold. I think that's just the character of whatever that thing is. And the character of innovators are the nature of being a great entrepreneur. And an inventor is being able to deal with a lot of psychological and oftentimes physical pain. And I'm just curious what that character makeup is. You know, there seems to be a character that makes up even a political party or a religious party. And I wonder

what that is. Mike Koenigs [01:23:36]: And I know it's been studied, I'm certain of it, but I don't understand or comprehend what's the anti progression versus the pro progression. Dan Sullivan [01:23:48]: Yeah, well, my sense is that, that, you know, humans now do a better job of communicating with each other than in previous ages. Okay. And first of all, there's a lot more of us, you know, and my feeling is that there are kinds of communication that go on among human beings that are not currently measurable. You can't detect them and you can't measure them. And my sense is that there's a distribution of people whose default position is fear. And there's a portion of humanity is their default position is alert, curious, responsive and resourceful. And it's at all times you're in one of the groups or another, okay. And I can see it in my own family, I can see it in my own family, that I'm much more exploring new things my entire life than my siblings and everything else. Dan Sullivan [01:25:03]: And it's cool. It's cool because there's enough other people like me. You're one of them. And other people that were kind of curious and were alert, and you need a certain number of these people to kind of keep things going. And I, I've been looking at the numbers for entrepreneurism since I started coaching entrepreneurs in 1974. You know what the percentage of the working population of Entrepreneurs was in 1974? You know what it is today? It's a trick question. Mike Koenigs [01:25:48]: Yeah, yeah. Dan Sullivan [01:25:49]: It's 5%. Mike Koenigs [01:25:50]: Okay. Yeah. Dan Sullivan [01:25:51]: And the reason is that's all that's needed. Yeah, it's all that's needed. You only need 5% who are interested in creating new things. You don't need any. I mean, if you had 95% entrepreneurs, it would be like you on one of your worst asset trips. Mike Koenigs [01:26:13]: Yeah, yeah. Me and asset aren't really. Dan Sullivan [01:26:17]: I'm not saying this, this was a metaphor. I'm not saying. Mike Koenigs [01:26:21]: I understand, I understand. That's not the first time someone said to me, and I'm like, man, me, man. Psychedelics can be problematic. Dan Sullivan [01:26:31]: But I get what I mean is only a certain percentage of humanity is necessary, that everything kind of works out. Mike Koenigs [01:26:40]: Yes, yes. Well, what you reminded me of there, on an almost serious tone, I have been thanked. Well, actually, Kiko, the guy I told you about who's the launch director of SpaceX, I had him speak at one of my events and he met a whole bunch of our kind of people. So I'm going to say crazy entrepreneurs. He's a rocket scientist. And his statement to me on the way out is, thank you, Mike, for including me on one of your acid trips. Because that's what it felt like to him. And it's, In a way, SpaceX is an incredibly entrepreneurial environment, and yet it isn't. Mike Koenigs [01:27:21]: And it does take, like, scientists don't get us any more than bureaucrats do. Yeah, bureaucrats and academics. Yeah, it's really, really interesting. Dan Sullivan [01:27:36]: Well, you need that, you know, I mean, Newton, you know, basically, for every action, there's an opposite and equal reaction, and that operates on a cosmic level, you know, and humans are, you know, humans are part of that. So if you have people who are into action, you know, new kinds of action, you're going to have those humans who are reacting to that new kind of action. And it's the negotiation between action and reaction which actually break things open. Mike Koenigs [01:28:14]: Yeah. Very, very good. Dan Sullivan [01:28:18]: It's like in Colby, you know, our team, you know, I'm a 10 quick start using the Colby turns. You know, I'm a two fact finder, two follow through. I'm at ten quick start, and nothing works if I'm not surrounded with 7 and 8 fact finder follow throughs. Nothing gets done unless I'm surrounded by people who have said, wait, wait, wait, wait, wait a minute, wait a minute, wait a minute. Okay, that's 20 things you want us to do in the time that we have for two things. Mike Koenigs [01:28:48]: Yeah. Dan Sullivan [01:28:49]: Then I said, good, tell, tell me what the schedule is. Mike Koenigs [01:28:54]: I'll help you pick. I'll, I'll help you order, make them, Dan Sullivan [01:28:57]: put them in order prayer. And you need the resistance. You need resistance. Mike Koenigs [01:29:01]: It's, that's what I say to the team. Now. I said, this is the opening salvo to a heated conversation about what we're going to do. I'm just thinking out loud. I didn't say do it. And that changes the everybody. Dan Sullivan [01:29:18]: I did a perplexity search and I said, and I said, there's been a lot of talk, there's a lot of talk in Canada about this, about Trump's trade war, Trump's state war. And so I, I went to perplexity And I said, 10 ways that you can explain Trump's trade war. That actually isn't war, it's negotiated settlements. And it lay 10 things and said all he wanted to do is get your attention. He wants a new trade agreement, and he wants it with 200 countries, because that's how many countries are in the United nations is 200 countries. And he said, every country in the world want to have a separate trade agreement with you. And I'm just putting out a tariff number that's going to get your attention. Now let's have a discussion and you tell me how we're going to work this out. Dan Sullivan [01:30:18]: Okay. And so I'll give you an example of what's happening in Canada. A lot of people don't know this, but the provinces in Canada, there are 10 of them. So Americans can understand this as states, but there's 10 of them, and they all have trade barriers that if you make something in one province, you can ship it across the borderline into another province. Okay? So, for example, beer. If you make beer in one province in Canada, you can't sell that beer into another province. Well, Americans would be outraged

by that because America has no trade barriers between states. There's no trade barriers at all between states. Dan Sullivan [01:31:05]: So this has been a problem in Canada, I've been there for 50 years and there's no discussions about getting rid of the trade barriers. And Trump comes in line and says we're just going to place a 25% tariff on everything coming into the United States from tariff. And all of a sudden the provinces are saying we have to get rid of our trade barriers. Mike Koenigs [01:31:24]: Yeah, Dan Sullivan [01:31:27]: so. Mike Koenigs [01:31:27]: So his considered a waste of energy, Dan. That would be a waste of energy. Dan Sullivan [01:31:32]: His trade, his trade war has actually created peace among the provinces of Canada. Just by mentioning. All he did is say a word, you know, and everything like that. I'm not saying this from a political standpoint. I'm saying this from a basic sense of physics that where you have an action, you're always going to get a reaction to it. Mike Koenigs [01:31:55]: I got it. Yeah. Dan Sullivan [01:31:56]: And. And we all choose our own tribe, you know, we all choose and say, why if the whole world could be like this? And I said, we, we won't get anything done if the whole world was like us. Mike Koenigs [01:32:08]: Yeah. Dan Sullivan [01:32:09]: We need people who are very different from us for the world to work. Mm, Mike Koenigs [01:32:16]: God, that's true. Yes. And you have to waste a lot of energy to get there. Dan Sullivan [01:32:20]: And you have to waste a lot Mike Koenigs [01:32:21]: of energy because you gotta try stuff out and have the courage to test. And I think nature, by its very nature, when you think about how it works, it's constantly split testing. It just so happens it costs lives. Lives of creatures and critters. I'm not talking about human lives, but that's the nature of the beast. It's a perfect machine. And I think, you know, when we, we look at like what makes, what makes for the most successful. They're really good at efficiently using energy. Mike Koenigs [01:32:58]: There's a really fascinating episode of a show that I watch on, on YouTube. It's called the why Files. And for the most part it's a little bit of hoo ha and you know, like ghosts and goblins and UFOs and so on and so forth. It's good entertainment. But one of the episodes was on about a type of rock that is on the deepest levels of the ocean floor that produce electricity. And not only do they produce electricity, but the water converts into oxygen. And there are animals that live on the energy produced by the rocks. Some of them don't have mouths, they absorb electricity. Mike Koenigs [01:33:49]: And the problem that's going on right now is these rocks because they have really special properties and they also contain ore, really valuable ore. And there's a whole bunch of them down there, they're being mined and picked up and the question, the controversy is, could this cause some sort of ecological disaster by stuff dying or changing? Because they also have found that where these rocks lay are known as ley lines as well. So they've noticed other patterns picked up by electronic equipment. And maybe the. Just the Earth's own systems are dependent on the placement or the volume of these rocks, and moving stuff around might be damaging. So, again, I'm all for doing lots of tests before stupid stuff's done. Yeah. Dan Sullivan [01:34:57]: Well, you know, it's kind of like the Oppenheimer movie a couple years ago that there was this huge concern on the part of the scientists. Yeah. Mike Koenigs [01:35:09]: With the whole world blow up. Dan Sullivan [01:35:11]: Right. Yeah. That would it release a reaction that the entire world would go up. And. And it turns out that it was a calculation that one of the scientists made, and everybody was, you know, kind of took it at face value and they. They were all scientists. So, you know, it was in scientific language, and they, they. Oppenheimer got this guy who was just a real fact finder. Dan Sullivan [01:35:42]: They're all finder. He went there and he went through and he said. He put the decimal point in the wrong place. He said, there's no problem. The decimal point was. Yeah, place. And. But that was a big concern. Dan Sullivan [01:35:58]: That was a big concern, you know. Mike Koenigs [01:36:00]: Yeah. Dan Sullivan [01:36:01]: And, you know, there. There's stories of two Russians that, you know, once at the Cuban Missile crisis and another one In, I think, 19, that was in the 60s, the missile. The. Another in the 70s, and that if the Americans in the Cuban Missile crisis, if they went across a certain line. A Soviet submarine was supposed to send a nuclear weapon to wipe out Washington, and it required three. Three people on board the nuke to actually be in agreement with it. And one of them said, they, no, I don't think so. I don't think we should do that. Dan Sullivan [01:36:44]: That's how close we came. And the other one was. It was a. That the missile defense system outside of Moscow, they picked up that there had been a major launch of American missiles. Okay. Mike Koenigs [01:36:59]: Oh, yeah, yeah. Yep. Dan Sullivan [01:37:01]: And he was in charge and, you know, and he was watching the monitors and you could see these missiles that had been. That they had been launched from the, you know, the United States across Canada going into. And he just sat there and everybody was looking at him, and he said, nah. He said, I just. I don't think it's true. And it turned out it was a rare angle of the sun that had triggered something in the electronics of the Soviet missile system. And after about 15 minutes, it went away. And. Dan Sullivan [01:37:38]: And he reported to the Kremlin the next day. He did it. He was immediately fired because he didn't phone the Kremlin. And he said, he said, I just, I just don't buy it. I just don't buy it. So it was two Russians who didn't buy

something and just made a decision. Not, no, we're not going to do this. You know, that's how close we. Dan Sullivan [01:38:03]: That's how close we had. We came and. Yeah. And here we are. Here we are. Here we are talking about AI happy little accidents. Mike Koenigs [01:38:14]: We are energy wasting accidents. Dan Sullivan [01:38:19]: Yeah. Mike Koenigs [01:38:20]: Well, this was a super fascinating. Dan Sullivan [01:38:26]: Well, it's a real mind twister because waste just has bad name. But you have to waste to get higher forms of capability. Mike Koenigs [01:38:38]: Yes. And so. Should we call this episode why Waste is a Good Thing? Waste. Dan Sullivan [01:38:50]: Why We Can't Live Without Waste. Mike Koenigs [01:38:52]: Let's wrap up this episode with an amazing introduction. So we'll officially end this and say, as usual, we've got show notes for, for you. One of the things that I haven't shown you yet, Dan, but I'm going to do with the episodes is I have a new tool that I run an episode inside a tool called genspark. One of the things that it does that's super exciting. I'll show you an example of it because I'll do it for this episode. Hopefully I can find one of the examples that's particularly good. Here it is. So I can take a transcript from any video and I give it some instructions. Mike Koenigs [01:39:37]: And this is something that I made from one of my presentations I did this weekend. So I did this teaching on the four quadrants and I fed in the transcript and I said now make it look like my websites and my content and it basically builds a beautiful presentation that we can hand out. So each one of our episodes turns a conversation into a beautiful presentation that's valuable and that we drive people to learn more. So I'm going to just tell you that if you want this really cool presentation, head over to capabilityamplifier.com freestuff okay, so I'm going to have my team build that. But what I've been doing now with this technique is I consume somewhere in the neighborhood of, I'd say 20 to 30 hours worth of content per morning in 20 to 30 minutes. So this is a guy, Ross Love Grove, on the top 10 evolution patterns. Someone told me about this guy. He's an industrial designer to an evolutionary biologist. Mike Koenigs [01:40:55]: I wanted to learn everything I could about him. Actually, I sat next to a Guy who's worked with him and he told me about him and I said, well, I don't have time to fully digest them, but I want to learn everything about them. And he designs products based on biomimicry. So now I can digest this, but here's how I've been using it. I'll. I'll tell it to go out, learn everything about any topic and I'll say, now write it in my voice and make everything about this research about me and how I can use it in my business. So if you think about it, the future of education, which started with me wasting a little bit of energy to learn a little bit more, comes from being able to take any content on any topic, make colors and the style match me and my voice and what I need it for. How can school compete with this? I think that's exciting. Mike Koenigs [01:41:56]: An exciting waste of energy. Dan Sullivan [01:41:59]: Yeah. You know what I notice about the websites and all the information? That it's not interesting if the typeface isn't Helvetica. Mike Koenigs [01:42:09]: Oh, well, here's one of the things we get to do. We get to say, use the Helvetica typeface. Yep, yep. So that's what I'll do. I'll tell it to make all of our. Dan Sullivan [01:42:21]: Everything you showed me today is Helvetica. Mike Koenigs [01:42:24]: Yeah, Yep. Dan Sullivan [01:42:25]: Well, I mean, helvetica comes in 100 different forms, but there's, there's an essential. It was created about 1940s, I think, by a Swiss in Switzerland. And it's just the great, greatest typeface. It's greatest type. Mike Koenigs [01:42:40]: I agree. I use Helvetica New is my, my favorite one. Dan Sullivan [01:42:44]: I use Helvetica New standard. Everything in Strategic Coach is Helvetica New standard. Mike Koenigs [01:42:49]: It's easy to read, easy to digest, doesn't hurt the eyes, and you can make it big, you can make it small. I agree. Dan Sullivan [01:42:56]: Well, we agree it doesn't call any attention to itself. Mike Koenigs [01:43:00]: Yes. So we can absorb the information that it's sharing with us. Another great episode. Let's wrap this up. Head on over to Capability Amplifier. Dan Sullivan [01:43:13]: I'm happy I'm not going to have dessert. The meal was so good. Mike Koenigs [01:43:17]: Awesome. Awesome. Okay, well, that's it for Dan and me again. Head on over to stabilityamplifier.com freestuff we're going to give you a really good AI generated summary of this episode that you'll be able to digest at a glance really, really quickly. We'll make a point of doing that in the future. So I just created a little more extra energy homework, but I think it's going to create a lot more value, too. Okay, see you in the next episod.