Full Transcript for Todd Katcher: The Business That Pays the Bills

make it extremely user friendly. Where you could like animals, get notified if they are no longer available for adoption or current events in the area, all that type of stuff. But we also wanted to make something for the rescues as part of a comprehensive service. So most adoption centers, when you go to onto their websites, they are very rudimentary websites. And what we wanted to do was not only give them a way to manage their business by providing a CRM for them, but also we we created a website builder for them where they could input their their dogs and their animals they have available and then manage that as well. And then we also distribute that to a lot of other websites. So we have a management tool. For them, and then we have the consumer side as well. And then we don't charge animal rescue, so we're giving it away to them for a hundred percent for free. But we're trying to add as we're going on now to version two. We just finished version one, but as we're going on to Hunter Harris: Mm-hmm. Todd Katcher8: version two, we're like, what other services can we pile in to create more value for rescues to to move them more of their services away from other vendors onto our platform? Some of them are spending s thousands of dollars a month in management fees. with their s with their software providers. Some of these providers charge per animal, which is fine for their business Hunter Harris: Really? Todd Katcher8: model. But you know, some animal rescues have they they don't even have facilities. So they're they're run off of fosters and so and they're run off of donations. And so if we could alleviate that a little bit, I think it's a it's it's just a I let's call it altruistic on on my part, but it's more of like, hey, what can we do to to create a little bit of advantage for those rescues that are doing good in the world. And most animal rescues are what's called no-kill shelters. And they're really trying to go ahead and do the best they can to find happy homes for these animals and and foster providers for them. So that way even if they don't have facilities, they have a place for these people to for these animals to go. So they don't get killed. Cause a lot of these shelters do kill animals and Hunter Harris: Mm-hmm. Todd Katcher8: euthanize them because they just don't have the space. And sometimes Hunter Harris: Time. Todd Katcher8: they might save an animal and it might cost too much for their sake to go ahead and save that animal. Maybe they got hit by a car and they're like, well, it's gonna cost us fifteen hundred dollars to repair this animal or to fix them. How what are we gonna do? And these rescues come in and say, we'll take them just out of the goodness of our heart. So why should they have to spend money to manage that adoption process as well? And so we wanted to make something that's really automated at the same time feature rich and no cost to the actual rescues. Hunter Harris: I love that. just to interject real quick

and I'll cut this out. Do you Todd Katcher8: Okay. Hunter Harris: mind if I just completely throw away parts of the script here? Cause I just the fact that you've launched this new business, I really wanna go down a a line here, a little bit here. Perfect, great. Todd Katcher8: Yeah. You're you're fine. Wherever you want to go. This is this is I'm trying to create value for your listeners. I'm not here to po to promote a product or service or anything. I'm just looking to have conversations with people like yourselves and just exp expand the knowledge base and maybe there's some good that comes out from doing it. So wherever you want to go. Hunter Harris: I love it. So Todd, given your position here, like you're heavily involved with all these companies. How do you go about identifying this as like not just an opportunity but a priority and something that you wanna work on, right? Like how first of all, like how are you assessing the overall space? Because when when I look at your portfolio of companies, it's kind of all over the place, right? Like you're clearly Todd Katcher8: It is. Yeah. Hunter Harris: taking a very interesting, very wide view of the market. So what does that view look like? Todd Katcher8: So you have I have different types of projects that I dig into. So it may be a passion project, where like matching paws is a passion project. essential sports nutrition is a passion project. So those are things that I have a deep embedded interest in those industries, Hunter Harris: Mm-hmm. Todd Katcher8: right? The other ones are a little bit more of a solution provider. So for instance, we have a program called Convert It. it's convert it. And basically you could go there and upload a picture, change the size of the picture, and then export it as a different size. And you could batch do it. But the one thing that I wanted to do with that product was hey, if I upload a picture and I'm doing work for somebody else, can I send it directly in the platform? Versus me having to upload a picture, convert it, resize it, whatever, and then download it and then send them that file. So now you could go ahead and batch convert. Then you could go ahead and package them together and you could share them with someone else. And the reason why that came about was because our team in our office, we have a team of 10 in our office in South Florida. And we were in a situation where they were all using different tools to do that exact same thing. And some tools Hunter Harris: Course, right. Todd Katcher8: are easier than others. And what happened was that we were looking at, hey, which one should I subscribe to? And I'm like, you know Hunter Harris: Mm-hmm. Todd Katcher8: what? You guys are all using different tools. Tell me what you like about those tools. And then I'll go ahead and create it. So I created that tool and I manage and maintain that one on my own. and we also have in that in that tool set, we also have some other some other handy tools that we're using as well, like how to extract text from a PDF, how to sync sync a bunch of files together to create a PDF. how to change sizes or change like there's a lot of different file formats now with the web. Like there's one like what you take a picture with a phone and it's like this H E I C format. And then some different programs don't accept all these formats. You know, Shopify has Hunter Harris: Hmm. Right. Todd Katcher8: their own format. And so with different programs and different solutions, they always have these different file formats and it becomes different difficult to manage. So I wanted to make something extremely easy. So and that's where convert it came in. And then if you pivot over to other ones like price alerts, which I just did a big update on today, that they they Hunter Harris: Timely, right, with Black Friday coming. Todd Katcher8: yeah, so like the idea is like, hey, let me go ahead and shop for something, and then I could watch those prices, and if those prices drop, I get an alert and I could choose those parameters on that. So we work with over 250 retailers. And then and and track that and when I had I was on a podcast, I think it was two weeks ago, and the guy said, yeah, I thought you were you're full of crap and then I checked out some of your stuff and I got it I I saved fifteen hundred dollars off a lawnmower because the price dropped on a closeout And it and it was fifteen hundred dollars off on a closeout and I bought it and I'm like, this is crazy. And the great thing is that he's not even a paying customer. So like I I wound Hunter Harris: Right. Todd Katcher8: up giving a lot of this stuff away for free. Sometimes they have to register for security purposes, and I don't mean security like they're stealing anything, but the idea is like w when you're especially in today's world of AI and hacking and all these stories that we hear in the news all the time. Hunter Harris: Right. Todd Katcher8: If you make somebody register, there's that extra variable there of it's not like anyone cares what you're shopping for, but when people consider privacy, it's like what's available to the public that scans. Because with with with convert it and with price alert, you actually have your own landing page. So that has all the stuff that you're watching, or there's stuff that you converted, that type of thing. So if somebody else can see that in a public, technically by scanning our website in some way which no human would do but a robot can do, that that's a different thing. Hunter Harris: Mm-hmm. Todd Katcher8: And then, as far as companies go, digital dealership system is our priority. anytime that anything happens during the day or you know when it comes to we we track the revenue. So whenever digital Hunter Harris: Right, I'm sure. Todd Katcher8: Yeah, digital dealership system pays the bill. So that's where our priorities are. Hunter Harris: Mm-hmm. Todd Katcher8: So out of our team here, we have an understanding

that anything that comes up, whenever we have a list of tasks to do for the day digital dealership system always comes first. And if you have any downtime and you want to dabble into something or, you know, you're on a lunch break and you want to touch one of the other companies or something like that, or you want to use it just to see if there's any bugs or anything like that. That's that's fine. But we always want to do digital dealership system first and foremost, as that's what pays the bills. And that's what affords us to have the additional the the the additional capacity to go ahead and have the roof over our heads, the the salary for our team and the ability to go ahead and expand into these other areas. Hunter Harris: I think that's super interesting and that must also be a lot of fun for the team that you got, right? I know for me and my individual entrepreneurial spirit, some of the I've been on a few teams where not multiple companies, but multiple products, where I can be like, today well we gotta make sure this bread and butter one is jamming, but also we gotta nurture a couple of the other interesting side priorities and experiments and 'cause you never know exactly what might blossom into the future of another company. But I So it sounds like you're not only running the companies, not only doing product, but also doing some amount of the building. Like what is your overall I I know this is kind of an insane Todd Katcher8: Yeah. Hunter Harris: question. Like, what does your day look like? Because I know no two days look the same, but like how do you and you answered a little bit of this. So like how do you manage some of your time between all of this stuff and like all the different tools? Like you you must have you must be incredibly organized, right? Because this is this is a lot Todd Katcher8: You would think, you would think. Hunter Harris: to You you have to have some system, right? Todd Katcher8: so I I probably could have better systems and I'm always open to the idea of, hey, what about this type of sit conversation? I have for digital dealership system, we have a CRM. and we keep everything in that and that keeps me alert of upcoming events, whether it's presentations or follow-ups, and I that's always the priority, right? So then I have several notepads on my desk that the way I organize like even a notepad is that I have a line down the middle of it, and I've done this for a long period of time. So I have one type of notepad that's dedicated to tasks, and I have a line down the middle, and my left hand side are notes that come up in my mind throughout the day. And then the right hand side are all the things that I need to do. And I cross them off as I go. And then I rip off the page as it gets to the bottom and I forward those to the next page. And I start every page the same way with a line down the middle. And I use the same notepad all the time. It's the same exact notepad. I have a stack of them and I have paper and

I kind of go through it and whatever happened in the past that I didn't complete, I push forward. I also use Google Keep to keep my notes to myself depending on. What the and those are just quick notes, right? Just hey, because I'm I may be in an email and I come up with a note, so I'm already typing hands around keyboard. I need to make a quick note. I have probably a hundred tabs open on multiple browsers, you know, and I use that as I use that as well. Hunter Harris: You and me both, baby. I I my computer is a nightmare of tabs. Todd Katcher8: Yeah. I have I use multiple browsers and for that as well. Hunter Harris: Mm-hmm. Todd Katcher8: So I have my one browser specifically for my CRM only Hunter Harris: Mm-hmm. Todd Katcher8: and then the other browser and then I have the like it it I use edge so like in the incognito or private browser I have other tabs open that I don't want to contradict because I might be testing something and then I have another Hunter Harris: Makes sense. Todd Katcher8: I have another notepad that I use to track my agreements that I have and and opportunities that I have for sales. and then we use Teams here in the office, which is the the new version of Skype. We used to use Skype and now it's Teams and we use that for internal communication and that has a way to like message yourself as well. So I use all Hunter Harris: really? Todd Katcher8: these tools and and our all of our team does as well. So we don't use anything like Slack. I I really despise Slack. I I there's just too much too much drama and I can't organize it my way. And it filters Hunter Harris: Mm-hmm. Todd Katcher8: you into, hey, this is how you're gonna use our product. And the other tools that are available for like managing things and managing ideas and ideations and and collective and collaborating, they just haven't worked for me. I I and I haven't created one. And that's not on my agenda either. that's not a problem that I wish to solve. I have a solution, it may not be ideal. Sometimes I work off of just paper. We print stuff here so when we get a lead that comes in Hunter Harris: Mm. Todd Katcher8: or a an a a Calendly or something like that, we print them off. And until I talk to that person, that's right in front of me. So that way in case they don't show up, I have it right in front of me. Now we have the CRM. It tracks our contracts, it tracks our deals, it tracks our opportunities, but I still like that paper to go ahead and see it. That something's in front of me at any time is that that's that's what that's how I determine what a priority is. So that's kind of how I do it. Hunter Harris: A thousand percent man. I I I'm it's it's it's reassuring to hear some of the similarities between our processes, Todd Katcher8: Yeah. Hunter Harris: actually. Because there's just something nice and tactile about still having paper and still using the low-tech thing. Because the Todd Katcher8: Exactly. Yeah. Hunter Harris: like the the non-tech stuff

or sorry, the the tech stuff, like Google Keep, for example, it has no weight. And so it's easy to accumulate just like a thousand things of To do's or whatever just buried in there, and then you're like, Cool, I'm like in eternal debt to my note tracking system. Versus paper, you you can put post-it notes up on your monitor, you can put Todd Katcher8: Exactly. Yeah. Hunter Harris: a stack of papers, it for me it depends on my specific workflow, but I do a lot of that same stuff. So it's it's cool to hear you say that, 'cause sometimes I feel like my process is alwa also chaotic to say at least. Todd Katcher8: Well, I think whatever pri it it's nutrition and diet. it's like whatever works for you, keep doing that. and and Hunter Harris: Exactly. Right. Todd Katcher8: someone else then will come in, you're always gonna have someone's some armchair quarterback that says, you should do it this way. or you should do it this way. Well, that's your way. Hunter Harris: You gotta be using obsidian. Todd Katcher8: Yeah, you you like you it like your way may work for you. And I'm not saying Hunter Harris: Mm-hmm. Todd Katcher8: my way is perfect. That's not my mentality, but This is what has worked for me. Can it be fine-tuned? I think the fine-tuning for me is when I come in in the morning, the first thing I do is look at my tasks for the day in our CRM and I open up each task in a new tab. And then that goes ahead and lays out Hunter Harris: Exactly. Todd Katcher8: what my day looks like. And then I may not get to all my tabs, but they're all open. And then I have a tab saver aside from the one that's included in the in the browser as a backup because if I lose those tabs. I lose my process, right? And then I like the idea of writing things down. I think there's a value to that. And the one thing about keep or those online ones, it's great to put all the information in, but you have to remember what to search for. So all the information is there, Hunter Harris: Exactly. Todd Katcher8: but you have to remember what to search for. And if you're like, I don't remember what I was supposed to do next or what my priority was, if you didn't write it down in front of you. So you have to be there, I I believe there needs to be a place to prioritize stuff. If you just want to remember stuff, then you have to remember where you're what you need to remember, And it is. Hunter Harris: Exactly. And it's tough, right? you have these open threads ha hanging over your head, right? I talk to a lot of founders that they try and man manage to do lists in their head and they're like, like there there's almost like a physical psychological weight associated with all of that. That like when you put it on paper, it just gets it out of your immediate, like, top of mind thing and just makes it easier to manage, right? Todd Katcher8: I use the analogy of a backpack. So the more Hunter Harris: Mm-hmm. Todd Katcher8: thoughts that you have and things that you haven't gotten done yet

are going to your backpack. So you have a project, it's in your backpack. You have a task that needs to be done, it's in your backpack. And until you Hunter Harris: Mm-hmm. Todd Katcher8: and and there's only so much you could carry before you start overflowing or dropping things, that type of analogy, if you carry that out, right? So then you're like, okay, Hunter Harris: Yep. Todd Katcher8: or when it comes time to do something, you get so much stuff like like we could say a purse, you know, or like a backpack that's full Hunter Harris: Mm-hmm. Todd Katcher8: of stuff, right? It's like I can't find what I'm looking for, but I found other stuff that I didn't know was in there. you're you Hunter Harris: Right. Todd Katcher8: you you forgot what you were looking for but you found other stuff. So you're almost distracted by the tax tax tasks you did not complete. And so there Hunter Harris: Yeah. Todd Katcher8: and that becomes overwhelming as well. Hunter Harris: I was gonna say tax and tax and tasks. Hard to say both next to each other, but both work for that metaphor, right? Like it's a cognitive tact too. Todd Katcher8: Exactly. I know. It does. It does. It is. Hunter Harris: but man, I'm gonna steal that metaphor. I haven't heard that before, and that's that is a great way to think about that. okay. So Todd Katcher8: Well, it weighs you down, right? So then analogy wise, right? The more tasks that you have in your backpack that you have not completed, it weighs you down. And so as Hunter Harris: Exactly. Todd Katcher8: you're walking around, you're like, I'm thinking about all these things that I'm carrying around behind me and I don't know where to start because I got too many things. So now I gotta take Hunter Harris: Mm-hmm. Todd Katcher8: everything out of the backpack. I gotta now organize it and write down my to-do list based on all the things I've been carrying around. So I start with that to-do list and then I have tasks that are out there, but I just haven't done yet, but I know what those are and then I prioritize them. Hunter Harris: Mm-hmm It's it's also not not everything is immediately actionable and not e not everything is immediately actionable is a priority too anyway. So it's good Todd Katcher8: Right. Hunter Harris: to get it there so that then you can say hey, my actual re real priorities one, two, three, four, five, bam, bam, bam, bam, bam, boom, you're immediately productive for the day and you've got that momentum and velocity going already. And you can, go from strength to strength through your day, through your week, through your month, through your quarter, to which is Todd Katcher8: Yeah, sometimes I look at things and I have this meeting with my staff regularly, which is like, okay, what things can you knock out first? if you have a long list and you're carrying again your backpack and you're carrying Hunter Harris: Mm-hmm. Todd Katcher8: things that would take five minutes, well, why don't you just spend the five minutes to do those things? Set aside an hour to do Hunter Harris: Exactly. Todd Katcher8: ten, fifteen things and then empty your backpack, now you have more room. It's a mental backpack, right? So it's like how many things can you carry in your mind at any given time? And as that fills up, you get overwhelmed by the stuff that you haven't done yet that would only take a couple of minutes to go ahead and focus and get those things done. So that's that's the mentality that I do when I'm looking at how to prioritize things, how to go ahead and manage a lot of tasks at once, using all these different tools together, a little combination of old school and new school to go ahead and organize things. Hunter Harris: Mm-hmm. I love that. that's so important now, especially when we can spin up even more threads. So I guess going back to the companies and the overall discovery that you've been doing, so have customers sent you in the wrong direction in the past? how did you manage to like sort through some of this feedback as you l have this broad view on the market? Todd Katcher8: So most of our customers, well the paying customers are in digital dealership system, right? So Hunter Harris: Mm-hmm. Todd Katcher8: I I I actually recently checked some of the other ones, and we have five one of them has over a thousand registered users on one of my side projects. So there's people who are using those as well, but that it's not exactly they're that not all of them are paying. But the idea with digital dealership system had that business for over 15 years. And during time, we primarily work with dealers. So to rewind a little bit, digital dealership system does digital signs. And leaderboards for the automotive industry. So a very niche type of product. There's 20,000 franchise Hunter Harris: Lavani. Todd Katcher8: car dealerships, right? So it's not like we have millions of users. We have about that in each dealership, there might be two or three buyers available. So out of when you're doing most businesses, you have millions of potential buyers. In our case, we have about 20,000 rooftops that could buy our product, and so Hunter Harris: Mm-hmm. Todd Katcher8: in that case. Digital science basically is marketing inside the business. So you drive traffic to your store and now you want to create a better experience. And then leaderboards are motivator boards for the staff, just so we're Hunter Harris: Right. Todd Katcher8: on the same page. So when working with dealers, as in I I believe probably many different industries, if you if you provide a product, they're always gonna say, well, can it do this and can it do that? And we're constantly Hunter Harris: Exactly. Todd Katcher8: bombarded with that. Do we stay really focused in what we do or do we expand our offerings out? and there are people that go ahead and just focus in on reports and leaderboards. And there are some that Hunter Harris: Mm-hmm. Todd Katcher8: just focus just in digital signs. And what

we've had the challenge with is with our leaderboards more than anything else, is that our customers will continue to say, Well, can it do this and can it do that? And we need to make that business decision on a consistent basis almost daily, where we say, Hey, we can build that or we can't. So Although I don't have a specific example ready for what could be there, but it's the idea like when you're providing a service and they ask for that one additional thing and you're like, can you do this or not? And you're like, I want to serve the customer, but is that part of our core business or is that too far Hunter Harris: Right. Todd Katcher8: outside? So if you think of like a bell-shaped curve and you have to look at the business case, how much is it going to cost to develop that additional feature? What's the timeline? And Is this is this customer crazy and asking for it or is it something that others may see value in as well? the auto industry is very ego driven. and I don't mean that in necessarily a bad way, but what happens is that they they say things like, Well, everybody would want this, and it's really like they're the first one to mention it. Hunter Harris: Yeah, they're they're the only one, but they're like, Yeah, everyone should want this. Todd Katcher8: Right. So a dealer might be the same dealer in in the same store in the same rural environment and they never walked outside their dealership in another dealership, but yet they think Hunter Harris: Mm-hmm. Todd Katcher8: they know what everybody else would want. And from a vendor perspective, we have to not only create services that we see value in, but we have to feed the information to our customers. So that's what I learned over time is not developing for what I would want to see in the product. But developing for what customers actually would want to see in the product and what they're asking for. So I have a way of monitoring what those we use GitHub internally for that, but it's like the Hunter Harris: Okay. Todd Katcher8: idea of like tracking all the different features that people ask for and then prioritizing them differently. And then we, we, we vote those up or down based on and we tag each one with the customer's name who've asked for that or the or the person who's asked for that in the past. And that's how we monitor internally what features we're building next as far as priorities go. So we we do have a tracking system. And that's just c came out over time is like we're not going to say they're they're an invalid request. It's just that if they're the only one, then we're not going to go ahead and spend the money to develop that or prioritize that over something else. At the same time, I do often go to my developers and say, well, how big of a task is this? And if it's something quick that may may meet the needs of this one customer, then we look at the business case and say, what's the dollar value of this customer? Can we make them happy by adding this feature in and

it's only gonna take a day? And we go say, okay, because I have outside developers for that service. Hunter Harris: So are you doing anything where or have you run into a situation where one customer asks for something that's mutually exclusive with like another ask for a customer where l basically you can't necessarily please both? do you have Todd Katcher8: Yeah. Hunter Harris: a system for managing rollouts to where maybe you still are able to build both of those but turn it on for one and turn it off for the other? Or vice versa? Todd Katcher8: I haven't had that specific situation where there's a where there's a feature that's contradictory to somebody else. recently, I I guess actually recently we had something that's I mean, literally we just rolled this out last week. So fresh in my mind, we have a tool that is called a fixed ops leaderboard. And we're trying to create more value. So fixed ops in the auto industry is what you what a layman would refer to as like their service department. Fixed ops includes the text in the back, the advisors in the front, maybe a body shop, collision center, all that is considered fixed ops where they wrench on your car, basically. They fix cars. Hunter Harris: Right. Todd Katcher8: So that's called fixed ops. And we're trying to create more value in that product. So we added a way for them to show people who have missed their appointments. And then as part of that, we're including the the ability to go ahead and show the phone numbers of those people who missed the appointment. So they could then download that information or call directly from our platform those people who missed their appointment. Well, we had one customer say, Hey, can we hide that information? Right. So we add value Hunter Harris: Mm-hmm. Todd Katcher8: and then somebody wants to remove not the list, but just the phone numbers. And so we had to do that. And in addition, we had a customer who signed up recently, part of our large group. And depending on where you are, PII, personal information, VIN numbers are considered personal information. So Hunter Harris: that makes sense. Todd Katcher8: so and until you think about it, you're like, you know, that is you could Hunter Harris: Exactly. Todd Katcher8: look up somebody's VIN number. And you Hunter Harris: Mm-hmm. Todd Katcher8: could go to the registry, and sometimes you have pay for it, and then you could go ahead and get their information, their their their home information, where that car is registered, and you're able Hunter Harris: Mm-hmm. Todd Katcher8: to go ahead and you know use it maliciously if you want to. And the opportunity there is to go, but from our per perspective, if we have a sales leaderboard, knowing that somebody sold this vehicle and what the VIN number is is relevant to the service, right? But Hunter Harris: Very much so. Todd Katcher8: for some dealers who we wrote we had that feature. for forever and a dealer goes, Well, that's PII. We want it off our system,

but not only off the system, we don't even want our staff to be able to access that information through your platform. So we created a new tool that allows them to go ahead and hide that across our entire platform. And that was rolled out in two days. So again it's like a it's it's a small feature, but we had to invest in that to up to to appeal to that. But I could also see how other dealers Would not want that either. So again, making that determination where something may seem relatively small and after 15 years, one person asked for that. But people in their privacy have getting more and more concerned about that as time has come on. And so we want to add some of that into our system because it wasn't a big lift for our support team, but we had to s if we had to move the priorities around to make that happen. Hunter Harris: Absolutely. So in terms of it sounds like you're engaging in very rapid development. How you y utilizing AI and AI agents through your development process, your product process, and your overall business operations right now? Todd Katcher8: So each company is a little bit different. So with digital dealership system, that was that's been in business for 15 years. So our platform is built on our digital sign platform, which is Zoney, Z-O-N-E-Y. It's kind of an interesting name. But our digital sign platform is open to the public, and that product is one that was built w with a lot of AI, but also but also a team of three developers full time for several years. at the same time, there's just a ton of 150 apps built into it, lots of integrations. There's AI built into Hunter Harris: Mm-hmm. Todd Katcher8: the tool, there's templates, there's all these different things that are created by hand within the application. Digital dealership system has a program for the leaderboards that's built by a team of six that's overseas. And that would that's so complicated because we pull data from 15 different sources, and we have to manage those sources through APIs that we don't control. So we have to and those are always changing as well. And then so that one there is a kind of a combination of mix of AI as it becomes more modern when we're can we're changing code. from an an older code style, an old old node version to a new node or JavaScript, old JavaScript to new JavaScript, and then testing that. But before we implement it, a human actually has to go through it. Hunter Harris: Absolutely. Todd Katcher8: It's really big in the auto industry is like, hey, are we how are we using AI to get rid of vendors? And it it you may think it's really easy and a lot of these AI companies make it seem like, hey, with one prompt you could go ahead and create anything you want. You could create anything, but for scalability, for account management, for security, and then for maintenance, you need humans. Hunter Harris: Maintenance especially. Todd Katcher8: Yeah. So the ongoing maintenance, especially when you have data and you have the change of data and you have new things that you need to develop. AI is not really good at that, especially when it's customer facing. If you just want to work and not look pretty, AI AI can do that. But when it comes down to making it functional, you need that human interaction and constant tweaking to make it efficient and usable because you know AI can get you probably 75% of the way there, but then you have to test, test, and retest because it's not perfect by any means. No matter what they say, no matter how smart they got. you know, d just because you could get a hundred on a benchmark doesn't mean you could go ahead and and do endless code without errors. And even though they recheck and recheck, it just doesn't work that way. Hunter Harris: Yeah, it's not like they have a Zoney bench benchmark or a digital dealership systems benchmark or anything like that. The b Todd Katcher8: Ha ha ha ha. Hunter Harris: benchmark in the real world, th there's a certain distance between the two. But Todd, Todd Katcher8: Definitely. Hunter Harris: I wanna be respectful of your time. Do you wanna plug your pluggables? Todd Katcher8: no, I I d appreciate you being on the call today. We mentioned digital dealership system. We mentioned Zoney. We mentioned Convert It. I think in the show notes, anybody who's interested could see everything. anybody who wants to connect with me, LinkedIn. me and my team are on LinkedIn. With the my the team here also created ToddKatcher.com and that has all of the podcasts. This will be on there. It has a bunch of shorts. Hunter Harris: Fantastic. Todd Katcher8: It has articles, it has all this different stuff. It has all links to the different companies are on there as well. So th lots of different resources for people to reach out and learn a little bit more if they are interested. Hunter Harris: Absolutely, I will put all of this stuff, including the the price match one as well, since you didn't mention that just now. And I have an alert set for that, like ready for Black F Todd Katcher8: Nice. Hunter Harris: Friday, like fully strapped. so Todd Katcher8: Nice. Hunter Harris: I I'm in it too. We're gonna get all of this stuff in the show notes so everyone can Todd Katcher8: Ha ha ha. Hunter Harris: enjoy it. But thank you so much for joining me. This has been fantastic. And everybody, thank you for watching. I hope you've learned a ton. this was l there's so much great actionable advice here that is so relevant to so many of the conversations I'm having with founders. So I can't wait to take this podcast, get this to them, and then bring a lot of this into my own conversations with them as well. So thank you very much for joining us and everybody, thank you for watching. Have a fantastic day. Peace.