ABOUT THIS PODCAST

Welcome to a real-world MBA, where entrepreneurs guide you through what it really takes to start, scale, and sell your own business.

Your hosts: J and Carol Scott, who left careers in corporate management to launch their own house-flipping business. Every Tuesday, you'll meet a new guest and learn actionable tips for hiring, firing, marketing, raising capital and more.

So whether you're looking to boost profits or bring a new idea to life, you'll come away informed and inspired. Tune in, and learn how to treat your business like a business!

English
United States
22 episodes
since April 16, 2019

LATEST EPISODE

What went into building an (almost) seven-figure axe throwing business that earns hundreds of five-star reviews?For James Anderson, it all started well before he left his 9 to 5. As a marketer and tour guide, he learned how to create buzz, split-test, design systems, and craft world-class experiences… skills James later put to use bootstrapping the Whistler, B.C.-based business he co-founded.In this episode, you’ll learn why James believes market research is “the most important work that you never get paid for.” He gives us his tips for measuring the effectiveness of both online AND offline marketing campaigns, reveals his company’s current profit margins, and shares a hilarious story about an exhausting grand opening that forced him to temporarily shutter the business on its very first day.You’ll also learn how James diversified his business by developing scorekeeping software, how he handles insurance, what lessons he learned from a previous Christmas light venture, and the BIG opportunity most entrepreneurs aren’t taking advantage of today.James’ story is a real blueprint for how to transition from a traditional day job into entrepreneurship, so if you’re interested in doing the same, make sure you listen to this episode today.If you get value from the show, please rate and review us on iTunes, and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one.In This Episode We Cover:Using your 9 to 5 as an internship for entrepreneurshipHow James started with planting trees for 10 centsHow he got the idea of Forged Axe ThrowingWhat “soft adventure” isJames and his partner's business planHow they found venues for axe-throwingTheir marketing strategy centered around creating excitementWhy they had to close on their first actual day of businessHow to automate customer serviceTraditional marketing vs. online marketingHow to track offline marketing efficacyDecreasing “friction” for customersWhy they didn’t franchiseOpportunities for buying businessesAnd SO much more!Links from the ShowBiggerPockets SurveyBuzzfeedBurning ManTripAdvisor
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