TRANSCRIPT 🔗
Bee Murray, Bee Formless: Hello and welcome to the Be Formless Flow Driven CEO podcast where we are reshaping life, leadership and business from the inside out. And today I am welcoming from Sydney. Did I get Sydney right? Celine Newcastle.
CELINE EGAN: Newcastle, but
Bee Murray, Bee Formless: Welcome to the show, Celine Egan.
CELINE EGAN: thank you so much for having me, B. It's really an honor to be here.
Bee Murray, Bee Formless: Yeah, well it's honored to have you on the show on a on a Friday afternoon. It's always, you know, it's always fun to be able to have a a really deep and meaningful conversation on a Friday afternoon before we kick our shoes off heading into the weekend, so to speak.
CELINE EGAN: With a glass of water.
Bee Murray, Bee Formless: With a glass of water. Exactly. Cheer cheers to that.
CELINE EGAN: Geez.
Bee Murray, Bee Formless: Say big hi and hello to all the listeners out there from wherever you are in the world, it's morning, night, whatever time it is, having some really truly inspiring conversations continuously. And it's quite funny, you know, every time I have a conversation with someone like yourself, Celine, it's always like quite topical. in terms of when you come on the show. I don't know. The universe is doing weird and wonderful things for me because I see something in in the press or in the news and then and then I have a guest like yourself that's coming on and talking exactly about what I've just seen. So I don't know. There's something happening that is completely out of our control.
CELINE EGAN: Absolutely. It means that you're having the conversations that are meant to be had B. That's what it means.
Bee Murray, Bee Formless: Yeah, true. True that, true that. So firstly, have you had a good week? How's your week been?
CELINE EGAN: It's been great. It's it's madness because we're doing lots of moving and all the rest kind of thing here, but exciting at the same time. So it's
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: it's it's been a really good week. I I I count every day as a blessing when I wake up.
Bee Murray, Bee Formless: Mm. Such a good way to live your life, isn't it? Well, let's get into it, Celine, because you are the CEO of Juice Plus across Australia and New Zealand, and you're a direct selling leader, coach, and advocate for with more than 40 years of experience helping people build businesses and create greater possibilities for themselves. I think it's all about the possibilities. You also have your own podcast, which is called Second Half Women on Fire, and you can find it all on Spotify. I'm absolutely going to sign up to it and check out all the different episodes because I have no Out, they're super inspiring and insightful. You had an important inflection point, and it emerged, Celine, as from what I can gather, when you began exploring what leadership means for women entering the second half of their lives for and questioning the assumptions society places around age, relevance, and what comes next. And I'm in the second half of my life, and it's really interesting because when you're in your 20s or you're even younger, you're looking at these women, you know, in their hitting in their late 40s or in their early 50s, and Thinking, she's so old and like my god, do you know what I mean? And then you hit you hit this market and you're like, There is so much more to look.
CELINE EGAN: I look back now and I go, my gosh, how rude was I
Bee Murray, Bee Formless: I know, right? I know. And so today, alongside leading Juice Plus, Celine, you're using your experience to challenge the way we think about women, leadership, and possibility later in life. And I absolutely love it. It is so important, and we need more, you know, advocates like yourself, really driving this one. Home, if you like. At the heart and soul of your work is a belief that the second half of life doesn't have to be about becoming less visible or less relevant. It can be a time to draw on everything we've learned, reshape what comes next, and lead in new ways. And I hand it over to you to tell us a bit about your journey and I guess why. What what I guess brought you to be such an advocate for women in the second half.
CELINE EGAN: Yeah, absolutely. well, firstly because I am now my second half, so that was third. But I started really reflecting on this based on some of the conversations I was having with the women who were my own age, even some younger and some older, and how there was this conversation around women kind of becoming a little bit more invisible. the conversation where little comments will be thrown around kind of going Maybe you should make way and all that. And just little kind of things, hints or whatever, where I don't believe men in that same era, you know, in that same kind of demographic would actually hear those same conversations. So I have a massive belief that the first half of our life is our apprenticeship. And the second half of our life is actually where we get to put into place everything that we've already learned. so for me, born and bred in Dublin, went to travel the world at twenty two, forgot to go home, have been living on this side of the world, Australia and New Zealand, for nearly forty years now. So, you know, I am now not twenty, not thirty, not forty, not even fifty, but I'm in my sixties now. I am a proud mama, I'm a proud wife, and I'm a proud grandmother now as well. So granny. So,
Bee Murray, Bee Formless: Congratulations.
CELINE EGAN: you know, so I have we have seven grandchildren. And so, you know, now and I I look at all of these and I look at the stereotypes around, well, you know what, maybe you should be just giving up everything else and go sit in the corner or go be the granny or go be whatever. And I love to think about, both in business and also in personal life, of the magic of the end. It doesn't have to be or. It is the magic of the end. We go into the second half and we get to experience all of those
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things. Being a mother, being a wife, being a career person, whatever it is that you were, whatever you were, and whatever else gets added on. So in my case, a very proud granny gets added on. That does not take away from what I still feel that I genuinely can bring to the table, and nor should it. So it is, it was through some of those conversations where I was seeing more and more of these women starting to shrink a little bit, starting to kind of get. Not through choice, and I think if it's through choice, if somebody I've got many friends too who have retired who have decided you know what, they've
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: hit 60 or whatever, and they're ready to slow down, they're ready to do whatever else they want to do in that second half. That's totally and I completely respect that. But for others where I'm talking to them about, you know, they're feeling like they're being pushed or encouraged to kind of, you know, slow down or move out or whatever it might be. that that it's not wrong to want more. It's not wrong to actually want to either reinvent yourself, keep going, or use the experience that you have gathered through the first forty, fifty, sixty years of your life.
Bee Murray, Bee Formless: So interesting, isn't it? This shrinking piece and the choice. And also you you mentioned something before and it's it's just slipped my mind that I I really I I should have written it down. in terms of just I I get the shrinking piece in terms of when it's not by choice and it's you know comes to you decide that you have had a had it have it had enough of the first half of your the apprenticeship, sorry, it's just come to come to me. Thank you. you know, you were talking about the first half of our is is an apprenticeship and then the second half is when we get to, you know, I guess take the reins if you like and and go for it. And and I love this and piece. However, there is there is this point that you know when you realize that you've served everything you needed to to do or fulfill in your first half of your career, let's use career for example, and then you decide I I want to change and or I'm feeling unfulfilled and It's it's a big step and it's it's quite challenging. And I was telling you about this article that I read earlier this week around women in their hitting their fifties and deciding th they've had enough of what they've been doing and they're ready for something else, but there's this almost shrinking thing that goes on or sh or you you start to transition and you you start to shrink and and the reason I bring this up is because I felt it when I changed careers. It's almost like I'm like when you're working out who you are, what you are and what and the and piece and what's next to add. Sometimes you lose yourself within that. And so as part of that, you shrink. Like, do you do you like what's your view on that in terms of this whole shrinking piece and women in particular? Hmm. Yeah.
CELINE EGAN: I think there's also fear, this fear of being judged. This fear of okay, you know, I've done we look, we even see it in younger people too. Maybe they've gone and they've studied something, and then they realize, my gosh, that's actually not really what I want to do.
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: And then this this fear of, well, I've done all of that and I've done all the study and all the rest kind of thing, and you know, should I change? Now, you know, they're probably more adept at changing quicker. Like some of us are, you know, I I look I talk about my generation and I kind of go, We would just stick it out because we were a stoic. It doesn't matter, you know. But I've had some beautiful conversations with women and some stories that are being told over on on the podcast, you get to hear them is that women who actually have changed. One woman in particular, that just jumps into my mind. You know, she talked about how she always loved art, she always loved it kind of thing, but she went down, of course, the proper Career path and all the rest kind of thing did what she needed to do. And then later she decided, well, you know what? Maybe I'm gonna do this. And now she has studied art therapy and she has taken she's taken on a whole new career. another woman that I had a conversation with who went and decided again took a complete pivot and is now doing a PhD and all of the rest when people sh are typically saying, Shouldn't you be slowing down? And that too. So I think this fear around judgment. I think there's fear also maybe about taking too much on and that because we also have to be mindful too. Our biology also, you know, there's menopause, perimenopause, and menopause and postmenopause and all of those kinds of things. Our body is changing. There are some things that are changing. So we're not kids anymore either.
Bee Murray, Bee Formless: Sorry.
CELINE EGAN: So we also need to be mindful of again the end. Yes, I want to do what I want to do, and I need to make sure I'm healthy doing it.
Bee Murray, Bee Formless: Mm.
CELINE EGAN: So again, this is where the and comes in. being even more strategic and intentional about making sure that we're actually looking after ourselves so that we have the energy to do all of the things. Like my fitness goal now, when I remember when the the trainer asked me, like, you know, what's your fitness goal? And I'm sure they were thinking that, you know, I I was gonna say a a number of the scales or wanting to do this or whatever like that. And I said, I want to be a fit and healthy granny. So I can get down on the floor, play with the kids, and actually get back up again
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: and still have the vitality and the energy to do all the things I want to do using my head. And
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: so it wasn't about it was just different, whereas probably in the four decades before that, I would have set a number of scales or whatever.
You know? So I think
Bee Murray, Bee Formless: Yeah, totally. Yeah. It it's snowy.
CELINE EGAN: there's a lot of ands that come into this stage of life.
Bee Murray, Bee Formless: Mm, it's so true, isn't it? And and like I mean it it's what's important to you as well as part of that and like you've just talked about the you know, being able to get on the floor, play with the y your grandchildren and then get back up and also just keep the cognitive function happening. Because you brought up fear as well, and I also think it's just a fear of losing touch and losing what we've had for so long. Like if you think about the first half of our our livelihood and then the second half and there's this perception out there that, you know, like you brought up perimenopause and menopause and postmenopause. I'm I mean well, I th perimenopause and like you you get to it and you do. You start to there's times when you start to think Am I becoming irrelevant? Like because there's so much perception out there around, well, you've hit that age now and it's all downhill from here.
CELINE EGAN: I've been there. We've got the T shirt.
Bee Murray, Bee Formless: Yeah, do you know what I mean? But but actually there's it's not downhill because I actually think this we we have like there's a a whole thing in it from from a Japanese culture perspective, especially for women, when they hit this point in time, it's like a rebirth of them and and and it's a compl and I love that because it this is now for me like would I want to go back to my twenties? Probably not, because being there done that Yeah, it was fine. Lots of lots of like fun, lots of pain, lots of heartache, all of that. I'm so much wiser now. I have so much give less Fs about certain things. You know, I'm so much clearer in terms of where I'm headed, who I am, what I am, if that makes sense.
CELINE EGAN: Totally. We we care less about the comparison culture that is in play as well because, you know, there is that sense of of of us knowing ourselves more and also not putting up with some of the BS that you know we may have put up with before. I I was watching a a podcast that Oprah did actually. She was interviewing a couple of ladies about a couple of books that they've written and one was around the different all the different demographics, the boomers and the gen wise and all the rest kind of thing. And it was really interesting. I loved how this this explanation was because it was like they were talking about getting, I think it was the Gen X's maybe, the Gen X stare, when you know, if you say something and they just stare at you. And so there was a young lad in the audience who explained it. And then of course there was, you know, a a baby boomer and that, and that was talking about any or it was a woman who'd gone through menopause. And they both actually do the same thing because it said they're not staring out of disrespect. It's like they're buffering, trying to figure out what you've actually said. And
we're saying exactly the same thing happens then after we kind of go through menopause, because you get that brain fog, which is genuinely like, you know, I the women who have been through menopause will will get me on this. You walk into a room and you've got no clue why you went there. Because it's like, what was that? It's just that little. So we have to respect that too, I think. I think that there's also that piece of not trying to carry too much but carry the right stuff. What is it that we genuinely want to do as we head into our second half, knowing that it doesn't have to be everything. Because as women and and I s I think I'm 60, what am I now? 61. I grew up in Ireland with a mom who was always at home. but her generation fought for us to have the vote, to have, you know, to have all of these things, to have freedoms, to be a woman, to have it all. The problem with that was we thought we had to do it all. So
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: we actually thought we had to be superwoman. We wanted to build the career. We wanted to be, you know, have families, do all of the things that literally also wore us down because we
Bee Murray, Bee Formless: Mm.
CELINE EGAN: were carrying so much. And I I felt and I I've spoken to many of my friends around that, they're around that same age as me. where we actually felt there was nearly a burden that we should do it and try to have it all because of what they had done in the generation before so that we could. But a lot of the time it's actually not that's hard. That is really hard. We get
Bee Murray, Bee Formless: Yeah, exactly. And it's keeping up.
CELINE EGAN: to this stage, we've done we've done all of that and now it's a choice for us to be able to choose what we truly want to do. What we truly want to do and whether that's personally or professionally I feel that now is our time to be able to choose that and do it well because we're not having to be thinking about raising kids or mortgages or any of those kinds of things. For the most part, we're either at the end of all of that or we've actually gone through that journey. And so there's even more flexibility in how we get to show up. So why would you sideline us now?
Bee Murray, Bee Formless: Yeah. I love that why would you sideline us now. So then why is there still such the challenge out there? Like you're you're clearly a a massive advocate in this space and it's becoming f it feels like it's becoming there's more agitation around it, right? Like in terms of f women are finally and this is again, this is just more f what I'm seeing and how I'm feeling and what I'm you know, what I'm observing. There is there is this need to to talk about this and to advocate for this s this second phase of life, if you like, because there are a lot of women stuck. There are a lot of women that still feel that they have to do everything. And if I stop, my whole world stops and I just become like you say, invisible. there's a lot of that going on
as well. And I know even my own self, like just
CELINE EGAN: Yeah,
Bee Murray, Bee Formless: on my own experience in the last few years, like it's y you almost feel like you're losing control of something and and you're holding on for dear life because you don't want to let go of even though you want to let go, you don't want to let go as well. Like as there's two things playing out here. And that and yet you
CELINE EGAN: Yeah. Mm. It's fear.
Bee Murray, Bee Formless: have to surrender and you can you you brought up this fear piece.
CELINE EGAN: Yeah. Yeah, I think it's I think there's a lot of it is fear. It's knowing, okay, identity. I think it is an identity, you know,
Bee Murray, Bee Formless: Agree.
CELINE EGAN: I and I know myself. It was so much of my my identity attached to what I do rather than who I am.
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: And so it's being a slow peeling back of that because I tied my value to what I did.
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: and so and I think that that is the case for many women. because you know, if I look at part of my career was in merchant banking and honestly, it was a lot of men, you know. it was you had to fight for for every piece of being able to move forward. You had to it was it was nearly like you had to embody that maleness to actually be a bit of a ball breaker to actually be able to get ahead in you know corporate Australia at that time. And it was one of the reasons why I took the shift into direct sales because direct sales is very much about empowering women. Are there men in there as well? Absolutely. But it's about empowering women for the most part. Most are, you know, I call it the kitchen table economy, you know, where people have built businesses I did myself around our kitchen tables. and had the the ability to be able to have the flexibility to do that around families, around maybe other jobs, whatever it might look like, but being able to have the control to to build on your terms, have
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: a business on your terms, which I didn't see in corporate Australia. And I worked hard. I was I've always been a hard worker. It was how I was brought up. But sometimes the windows that ceiling and people will not move out of the way. then it's kind of like you you can't go anywhere. And it wasn't even just about moving out of the way because I won't want to be respectful for the fact that that's exactly what I'm saying we don't want to see people having to do. But it is it's looking at, I think it's looking at where are you placed now? Are you wet wanting to and able to still bring value? And or do you want to make a change, you know, and knowing that your identity is not tied to that title over there.
Bee Murray, Bee Formless: No.
CELINE EGAN: you get to be able to recreate yourself if should you choose to, should
Bee Murray, Bee Formless: Mm.
CELINE EGAN: you choose to. And that there is l there are lots of different opportunities too. I also think too there's also going to be I think there's going to be more pressure and and again I I've got nothing to really back this up. It's just a gut feel that I have that there's actually going to be even more pressure on second half women to be moving, to be making way because as the job markets tighten, As AI and all of that takes more of some of the the positions and that, there are going to be more people in the marketplace looking for roles and they'll be looking for who can they move aside to be able to put people into positions and that too. So I feel like that there is it. This is why this conversation is so important. So that we continue to all support one another, that we continue to be able to encourage women. that if they want to keep going and they've got value to add, that they keep going, if they want to make a pivot and they want to try something different that they've always wanted to do, that there's space and encouragement and support networks to be able to do that. Cause I think that's one of the important things that women do need. They need community is cheering them on, saying, you can do this, you've got this, you can make that happen. And it's one of the reasons
Bee Murray, Bee Formless: Absolutely.
CELINE EGAN: why I love direct sales, because that's what we're all about.
Bee Murray, Bee Formless: Yeah, absolutely. my gosh, there's so many questions that come out of that. There's a couple of things for me, in terms of I think it you can make a change. You can also then go back. Like, you know, if you think about an apprenticeship, right, it's almost like even in the second half, like there's a another form of an apprenticeship where when you're losing your identity or or getting rid of the old identity to work out what's possible and what's next. You sometimes walk away s from things that at the time just weren't serving you, to then come back to them after however long it takes, to then go, I have a new light on
CELINE EGAN: Yeah.
Bee Murray, Bee Formless: being shone onto this this I guess past life I had and you have a completely different perspective. And I think that, you know, s as w I think again and that there's opportunity there in itself because what you're talking about even from what's happening in the job market and, you know, women being potentially asked to I think it's men as well, but also be being asked to kind of step aside if you like. It's also like, well then step as like if you step aside and you go and do what you want to do and and and try a few different things, there's no nothing wrong with then going back and and doing it differently because you might actually have a completely different spin that everyone who's been doing it or in that field, for example, you might add something completely different and of more value than you were previously.
CELINE EGAN: You're gonna have a different perspective because you have a life-lived perspective. You've actually
Bee Murray,
Bee Formless: Yes.
CELINE EGAN: got lived experiences coming to it. But something that popped into my head as you were saying that too is many of us, in those early days did what we did, whether that was career-wise or whatever, or made some choices out of necessity. Because maybe we were buying houses or we were doing whatever like that. We were trying to get ourselves set up. And so there might have been this thing that was there that was proving, you know what, it's probably not gonna give me the best financial outcomes kind of thing.
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: So I'm going to make a pivot over to here. Now we get to actually pivot back out of choice because hopefully we've
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: come, you know, we've come full circle. So now we get to look out of things instead of out of desperation, out of inspiration. So that
Bee Murray, Bee Formless: Well I like that. Yeah.
CELINE EGAN: I think is also really, really important that we know now that we do have You know, we do have the opportunity to be able to make decisions should we want to. And sometimes
Bee Murray, Bee Formless: Mm.
CELINE EGAN: too, you know, and I'm kind of going through a little bit of a metaphor metamorphosis myself around this as well. Sometimes things can happen in business and real life where at the time you kind of go, my gosh, that's that's sh that's terrible or that's really hard or whatever like that. And behind it, sitting behind it, is this amazing opportunity. For a transition, a change, a a reimagining is how I'm looking at it. You
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: know, we're reimagining business at the moment. We're reimagining how we do things. And I'm actually it started off from a little bit of a fear-based kind of thing, going, and then suddenly it was like, my gosh, it's opened up this whole other choice of what we can get to do. and that and so I would say to your listeners, anybody who's kind of thinking about, you know, they're a second half woman and they're thinking about you. Yes, there's going to be some fear. Yes, there might be some doubt and that. But what's behind that? You know, what is behind that? Like they say it's always sunny above the clouds. So the next time you take off in an airplane and you go through the clouds, it can be stormy, it can be very as you break through, it's always sunny. And that and so what does that look
Bee Murray, Bee Formless: Yeah, great. And it can happen really
CELINE EGAN: like?
Bee Murray, Bee Formless: Yeah, I really love that observation actually. It's it's it's so true. And I think we're continuously evolving. Like, you know, we go from one form into the formless into the next form is how I see it. And so if we're not continuously evolving, I think we've also got to take take stock and go, hang on a sec, am I too much in my comfort zone? What what do I need to be doing here to be shifting to because to your point, what's behind it, what's underneath
it? We can get so easily happy just to go with the status quo and then next thing we know all this time's gone by and nothing changes if nothing changes. Do you know what I mean? Like and so then we w
CELINE EGAN: We're living longer too. I mean, you know, I was talking to my aunt earlier on. She's ninety seven. My grandmother lived
Bee Murray, Bee Formless: How old ninety seven?
CELINE EGAN: Yeah. I'm yeah, I was talking to her earlier on, she's in Queensland. You know, I was talking to like, you know, my my grandmother actually died at just before her hundred and second birthday. and that. If I look at that, if I you know, and so I've got actually quite a lot of longevity in my family on both sides, my mum and my dad's side, thank God. And actually quite healthy in there
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: as well. Like it wasn't, you know. And I look at it and I kind of go, you know what? If I move to Antie Runa's age even now, for another 30 odd years. And then
Bee Murray, Bee Formless: I know.
CELINE EGAN: I look back 30 odd years and look at like what's happened in that time. Why would I be getting to this point and going, that's the finish line? I need to slow down now. I'm in my 60s. I should really,
Bee Murray, Bee Formless: Hi, Grace.
CELINE EGAN: you know. And it's like, hang on a second, if I if I live, A, to be perfectly honest, with superannuation and a lot of other things for a lot of people. There's a lot of people that can't will will not be able to afford to live how they want to live for that length of time. But B, why would I want to kind of, you know, sit in the corner and get the knitting needles out now and do the same thing for 30 years? When it's like, Wow, there's so much life to still live, you know?
Bee Murray, Bee Formless: I know it's it's good. Yeah. I agree.
CELINE EGAN: Like I we're laughing, kind of thing. She was at bingo. And I said, So did you win? And she went and she says, No, goodness me. And I said, This is ridiculous because she says when we w when she wins, we're going to Paris to try and see if we can see George Clooney. So hush that goes, you know, at ninety seven, you know.
Bee Murray, Bee Formless: Ele lá vem a coches. É a Gotes.
CELINE EGAN: But that's the thing though. Like when we honestly think about that as well, ladies, you know, and gentlemen, if you think about how long we now live, you know, the average age now I think is well into your eighties. and that why then would we be wanting to stop now?
Bee Murray, Bee Formless: Agree.
CELINE EGAN: You know, we've got we've got so much that we can kind of do and create from here on out.
Bee Murray, Bee Formless: Great. Celine, so tell me a couple of final questions for you. You know, you're the CEO of Juice Class, you work across Australia, New Zealand. My mum always says to me, Yeah, you feel like I you f I feel like you've got a similar personality to me in terms of that type A personality, always got something on the go. And and mum says to me now, you'll never retire, you'll always have something on the on the banner, like in terms of be doing something, because it's just who I am and what I am. You're also a mum, you're also a grandma mother, you're a partner, you know, and there's this we've we've talked about energy and not giving up or not kind of just like you say, doing your knitting needles in the corner there. There's also then these this need to be able to and and where I'm going with this is like how do you juggle it all? How do you like from a giving yourself that respite, that time for active recovery? Like because you have so much energy and then you're also an advocate for all these women and y you know, I I c i i there's just there's a lot, right? And then so at the end of the day there's also gotta be time for you to be able to like you talked about making sure you're you're healthy and all of that. How do you how do you juggle it all? Like surely there's days where you're just like, I would just like to rest. Like do you ever have those moments?
CELINE EGAN: absolutely. Absolutely. I really do. And I'd be lying to say I didn't. I think there's a couple of things for me. one of the things that's really important is how I start my day. and so for me, my faith is very important to me. So for me, I start in the word and it is about just really centering myself on what what it is it, how who can I serve today? Where can I add value and you know, what's God gonna open up? and then into my exercise. So I'm very blessed that I'm in a community. Juice Plus is a health and wellness company. Like I mean, you know, that's what we're about. So it's not just, you know, popping some healthy supplements. We're about, you know, inspiring healthy living around the world. So it's kind of like new, like, you know, it it c it's coming at me from all angles. So, you know, it it is about stepping into that. So it is that time. So for me, setting my day up. If I can set my day up, I can achieve anything. I really can. I just know that I'm setting I don't know who it is or what it is that God's gonna put in front of me, but I just know that I'm here to serve. And whether that's one of my staff members, whether it's one of our beautiful partners in the field, whether it is today having this conversation with you and you know, what life because I always know that when we have conversations like this, there's at least one person that needs to hear it that is just gonna be touching their soul. You know, and
Bee Murray, Bee Formless: You can say mm mm.
CELINE EGAN: that's it. We're not here to change the world, we're here to change one person at a time. And so If I step into that every day, that's where it's important for me. And then a couple of other things that I make sure I do strategically is our our daughter's up here, and we have I've got two sons down in Tasmania. Tasmania is my sole home, it really is. So I just make sure that always in my diary is times when I'm going to be
with each of my kids and grandkids and all that. It's in my diary, it's just non-negotiable. That's what's happening. It might be a month or two's time, but as long as it's in my diary, I'm fine. Good girlfriends, things that I you know, people I want to be able to catch up, it's in my diary. So I schedule everything. If I've got to collect milk on the way home, it's in my diary. And that because I don't believe
Bee Murray, Bee Formless: So important.
CELINE EGAN: yeah, I just I that's how we get to do. Otherwise we end up running on empty because it fills gets filled up with other people's priorities. So It's really important that we we put in for ourselves. Do I always get this right? No. And when I'm getting it wrong, I know really quickly because I run out of energy. I'm not as resourceful. I'm not
Bee Murray, Bee Formless: Mm.
CELINE EGAN: as kind, you know, because I get tired or whatever like that. And to be honest, I'm in bed by half past eight, nine o'clock. No more of the late night parties or anything. That's
Bee Murray, Bee Formless: Yeah, I agree. I agree. It's a it's a
CELINE EGAN: all got and I gave up alcohol during menopause, by the way, because I would have a half a glass of wine and and I would just be sweating. And it was the only thing that would do give up alcohol and that's f six years ago now. and I've never looked back on it kind of thing.
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: But you know, so they're just little things that I do, but I think the most important thing is how do you start your day? What is it that you're looking you know, I'm up around about the five o'clock mark and I just love to be able to set that day with intention for me, spending some time in the word and getting some exercise in. And then after that You always hope it goes to plan.
Bee Murray, Bee Formless: Yes, agree. And if it doesn't go to plan, there's always tomorrow, right? This is
CELINE EGAN: Exactly. Exactly.
Bee Murray, Bee Formless: going to sound so random to throw this in here at at the very end. Y you called it out before though, like direct selling. Like I mean, I I'm kind of keen just to get a quick I guess what what is what direct like how much do you think direct selling's changed in terms of the last however many years, especially with everything that we have in this world right now and the craziness of it all?
CELINE EGAN: Yeah.
Bee Murray, Bee Formless: Like if we pr we bring it right back
CELINE EGAN: I could talk about this for hours because I am passionate about the profession. But I've been involved in direct sales for 40 years. I signed my first application when I was 19 back in Dublin. and but then seriously looked at it as I was in corporate Australia, starting to have kids, wanted flexibility. And it was back in the day too, where there was no maternity leave. There was, you know, there was none of that kind of thing. So you would you needed to be proactive about what you wanted to do there. So that was how I moved. Has it changed? Yes, absolutely. Again, it's like anything. Every industry's got to constantly be evolving. The fundamentals have never changed. It's actually about relationships. It's about those relationships with other people to be able to showcase the product that you have. So network marketing direct sales is literally about building your network and then, you know, sharing what you've got with them. And so for us, if we can have people bridge the gap, there are amazing direct selling companies across, you know, everything from clothes to oils to supplements to whatever. social media has definitely changed things because of course there's more s opportunity to be able to build bigger right across the world if you wanted to, depending on the company that you're with and that too. But it's also I've actually noticed a shift back to person to person in the last two
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: to three years. And I think we're finding that in a lot of in a lot of industries because people don't know. And I was only having this conversation on a training call with some of our partners earlier. People right now there's a a deficit in trust. People do not
Bee Murray, Bee Formless: I agree.
CELINE EGAN: know what to trust, they don't know what to believe, they don't know if something online is real
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: or whatever. And so I was saying to them, don't try to be polished. Just imagine if you're having a conversation, even if it's online. If the person was sitting across the table from you having a cup of coffee, what would you say? They're real people. And I think that that is, no matter where we are, who we are, we need to come back to the human element of
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: how can I serve that person in front of me? How can I have a genuine conversation with that person in front of me? And how can I show myself and all so that there's authenticity to be able to build deeper relationships. And it's something that I think that We do do well in direct sales. we took a pivot, but I think we're actually coming back to what's actually real and wonderful about what we do. And it's the only place where I have found that a woman, no matter what their age is, and we have I have people in our because honestly, I have women that are in
Bee Murray, Bee Formless: I knew you were gonna come back to this. That's why I asked these questions, Darian, 'cause I'm like could I come back to yeah.
CELINE EGAN: our team that are in their 80s still building a juice plus business. still right through from k you know, young women who are in their early twenties or
Bee Murray, Bee Formless: Yeah.
CELINE EGAN: late teens even. And that's the thing. It's it's the it's the absolute leveler. It doesn't matter who you are, where you're from, what your education is, direct sales is about you being able to A
Bee Murray, Bee Formless: Be yourself.
CELINE EGAN: align with a company that you believe in, a product that you believe in, and then be able to build relationships genuinely with people. And so yeah. I'm passionate about it. I absolutely love it because of that reason, because it gives anybody an opportunity to be able to do that. So has
Bee Murray, Bee Formless: Yes.
CELINE EGAN: it changed? Yes and no. Because the fundamentals have never changed when it's about
Bee Murray, Bee Formless: Yeah, no, I I think this is Yeah.
CELINE EGAN: people.
Bee Murray, Bee Formless: And I think it's also like just don't try to be polished. Like I think this is the other part, coming right back to like circling right back to the second half of our lives as women. More than ever, we don't have to be polished. It's like that, like I said, giving zeros around like
CELINE EGAN: Yes.
Bee Murray, Bee Formless: this is who I am, what I am. Do you know what I mean? Like you're coming right back to who you are.
CELINE EGAN: It's it's totally it's bad and I say it all the time. If you need if you want to do a live, just do the live. Don't wait till the writers live.
Bee Murray, Bee Formless: Yeah, I know.
CELINE EGAN: It's one of the things I cannot stand is these filters. The filters that are on the thing, you know, for when you're on social media or whatever like that. Because I I really believe that we're sending the wrong message to our beautiful younger girls coming through.
Bee Murray, Bee Formless: a hundred percent. Yeah.
CELINE EGAN: and again it's this whole comparison culture then because you think you've got to be like that. And actually they're not really like that. You know, so but that's a whole other podcast that we could do.
Bee Murray, Bee Formless: I agree. I agree. No, that is, we will have to have another one at some point in time. Celine, what a great conversation for a Friday afternoon. Thank you so much.
CELINE EGAN: You're welcome.
Bee Murray, Bee Formless: How do we find out more about you? How do we I know we go to your podcast f on Spotify, second half women on on Fire.
CELINE EGAN: Absolutely. So on Instagram you can follow me on second half women on second half women. you can also Celine Egan. I'm Celine Egan on Facebook, LinkedIn and Instagram. So feel free to connect with me in any way, if I can serve you in any way, or you're a second half woman who would love to have a conversation, please don't hesitate to reach out to me.
Bee Murray, Bee Formless: Yeah, I'm just putting that into my notes so that I've got the second half women, so I'll make sure I follow you also. Thank you so much,
CELINE EGAN: Let's go.
Bee Murray, Bee Formless: Celine. I'm wishing you a wonderful rest of your Friday and the happiest and brightest of weekends. And really
CELINE EGAN: Thank you. Thank you.
Bee Murray, Bee Formless: and just to all those women out there that are in their second half, anything's possible. Yeah. Thanks, Celine. Take care. Thank you.
CELINE EGAN: Amen to that. Thank you so much. Thank you so much.