Fred Gerantabee of Coty, VP of Digital Innovation for Coty (a global beauty company making cosmetic, skin, fragrance & hair brands), joins Abby Wallach and Karen Moon in the MouthMedia Network studio. 

  • How innovation means so many different things - an umbrella term for new and disruptive approaches —trying to solve old problems with new solutions
  • Anything we look at today paves the way for tomorrow
  • Voice assistance
  • How w are trained to find things we want, but the lexicon for typed search is not how we’d ask for something by voice, context is complicated
  • Covergirl flagship store in Times Square - try-on stations using AR - mixed reality - seeing makeup applied to face virtually
  • Working with Perch, and creating a tactile interaction
  • Not thinking about brand and what environment, more about what they are trying to solve
  • Clairol color system, based on Google home system - virtual system walking through process off coloring hair when you ant touch anything
  • The Fragrance Finder
  • The power of data and find classifications you would normally look for
  • A guitar as a safety blanket, and a live performance!
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