TRANSCRIPT 🔗
B22: in on a little secret. Welcome to B2B On Air. I'm your host, Joseph Lewin. And in today's episode, I'm going to share with you what I'm working on right now. And the secret is why I am running this podcast. The main reason that I kicked off this podcast is because I want to practice being able to speak in front of a camera without a clear script and being able to monologue for five to seven minutes without stopping. I'm working on in practicing getting better at communicating an idea, slowing down if I have to, adding in some pauses and some different things. And just going for it. The goal is to edit as absolutely little as possible. And part of the reason for that is the more you have to edit a podcast, the more work that it is. But the real reason is it forces me to have to communicate more clearly and more effectively, which is going to help me not only every time that I get on video and every time I host a podcast, but being able to speak succinctly about a topic, monologue on it for any given amount of time is going to help me when I go to present to clients as I start to speak on stages more or I get speaking opportunities if I'm on a panel. If I'm able to riff on any idea and be able to talk through it and make it feel like I had a clear point going in, but that it's not scripted, there's a ton of value in that. And I found that the only way to get better at that is by practicing. It's by getting in a ton of reps. I'll give you an example of how that's starting to pay off. I have a YouTube channel where I cut up logs and bird things and and build things on my property. And my wife and I have been filming some projects as I've had brands start to reach out. They want me to make a video with their product. And so then I I'm I'm starting to film some of those and work on them. And the last couple of times. My wife turns on the camera. we go through, I mean, I guess first we go through the list of requirements for the video, the talking points, the name of the brand, the name of the product, all that kind of stuff. And then she turns on the camera and I riff for like 30 seconds to two minutes, depending on what we're doing in the video. And a lot of times I'm able to do it and maybe I stumble for the first five or 10 seconds over an idea just because I'm working through it in my mind. But then I'm able to just riff on it. And a lot of times we've got that in one cut, or maybe, maybe two, and I've got it solid. And the last couple of times we've done it, she's like, Man, you're such a natural at this. And I response to that is, I'm not really a natural at it. I've just practiced it a ton. Over the years, my wife and I have done a ton of product trade videos, even before I started creating content for YouTube and Instagram and TikTok and all of that. I was working, and both of us were working on getting Brand partnerships where I was really creating UGC content for brands. And I've been doing that for nine years, 10 years, something like that at this point. And so I've gotten a ton of reps doing that. And so then now when she turns on the camera and I'm able to just riff, it seems like I'm totally natural at it. And it's because now I kind of am, but that's only through a ton of reps. When it comes to business content, when it comes to B2B content, I have a lot of knowledge about. marketing, about go to market, about sales, podcasting especially, but I'm not as practiced and I haven't worked as much on being able to take an idea and walk through it from start to finish. And so that's really the secret behind this show. It's my opportunity to get a ton of reps while also hopefully adding value to you by sharing ideas quickly and succinctly. So why am I sharing the secret with you? The reason is I feel like being able to get on and video and communicate about anything, whatever it is that you're working on, is one of the most valuable skills that you can have. If you're able to do that, it puts you in the position of being public facing at whatever company you're working at. And then if you're doing something on your own, it allows you to be able to get out there and share about your idea and communicate it. Your products are only as good as your ability to be able to talk about them publicly and and sell them and get people's attention and get them to want to buy. And your ideas are only as good as your ability to communicate them and in a way that other people want to consume. I'm constantly talking with clients where they are like, I want to just sit down, record for 20 minutes, and then you guys take it from there and get tons of views on my videos. And I have a few clients who have been practicing for a very long time and they're really good at it. And they can just sit down, one cut interview, and they're good to go. But for most clients, they just don't have the practice. And so that's where I really recommend and have them lean into the conversational interview style. For one, because it's the easiest way to close ri revenue for a B2B business. But number two is it's a great way to be able to practice being on camera and communicate without all the focus being on you. And so what my recommendation is for you on Monday morning next week, Or actually, this episode will be coming out on Monday morning. And so today is is to just get out and start doing it. Get a riverside account or or StreamYard or Descript or whatever platform you want to use. Come up with an idea, hit record, and just riff. And if you haven't done it a lot, I can promise you it's gonna be terrible. Objectively, it's gonna be awful. And that's okay. Even if you don't use the recording for anything, don't stop yourself a hundred times now. A lot of times my intros, I end up saying it a couple times and I I do riff on that. But then once I get going, I'm really trying to just get through the idea and practice getting on camera, sharing an idea from start to finish without stopping. At first it's gonna be terrible, but in six months of practicing, you're gonna be a lot better at it. And you might be at the point where you're like, Man, this is pretty good. I'm gonna I'm gonna publish it. And then you just publish it. Maybe it's not perfect, you know. You done is a lot better than perfect, so just start putting it out there. And then you get those reps and you do it over and over and over again. And before you know it, you're not only going to be better at creating content for video and for your podcast, but you're going to be way better at communicating ideas in everyday life. And I don't know about you, but when I open my mouth in a group, I want people to listen. And through most of my life, when I open my mouth in a group or or I'm talking to people. My voice and my tone of voice and the way I communicated was super easy to tune out. And that could be frustrating because I know there's things that I have that are valuable to share, but I couldn't get people to listen. And so today, get out your camera, do a couple one-take recordings and see how it goes. The goal is to record and record from beginning to end and finish up without having to do any editing except for cutting the very beginning and the very end. And with that, thank you so much for tuning into this episode, and we'll see you on the next one.