TRANSCRIPT 🔗
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They reportedly spent$3 million to film these 30 teams in Poconos and made them post daily using Stanley, their AI head of content.
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It's not like Stan is, you know, ramp or Oracle, right?
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Like that's a big investment for them.
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So I really, really respect betting on yourself and betting on content.
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That high.
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What's up, everybody?
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Welcome to this week's B2B Marketing Weekly.
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I'm Chris Cunningham.
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I did billions on billions of impressions per click up.
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And this is my co-host, Will McTai.
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And I am the LinkedIn and B2B marketing whisperer here to bring you the top B2B marketing stories this week.
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Right, Chris.
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What do we have today?
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Man, we've got a lot.
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And it's one that you've never heard us talk about ever, ever, ever, that we're going to start with, but I'm just going to dive right into them because they've done it again.
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They did it in a big way.
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And we need to bring this home.
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We're talking about ramp Tony stock pro trader.
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I mean, this was just genius from the start.
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And not only did they get Tony Hawk, they got Ben Margera.
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They really brought this thing home.
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And to put the cherry on top, they somehow rented out the New York Stock Exchange and just went nuts in there, doing kickflips, doing arguments, fighting.
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It felt like a crime movie.
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It felt like rush hour back in the day.
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It brought back my nostalgia.
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It brought back two of my favorite characters.
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Hats off to Amber and Kendall and the team at Ramp because Unreal work there.
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What are your thoughts?
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Will I know you watched all the episodes as well?
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I really love this.
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The thing they did really well is they played on nostalgia.
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This is what you talked about last week, where they basically brought in characters who really mattered to people who were between, you know, 30 and 50.
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And so, and those people are often big enterprise buyers, which is the demographic that they're going after.
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The second thing that they did really well this time is when they rented out the New York Stock Exchange, they had a ton of influences there.
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Like I saw posts from Liquidity and all over X.
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So they really got good amplification for their content.
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I think one of the things we observed before is that they they didn't have as much creator activation to really amplify everything they'd already done.
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So those were a couple of things that they I think they really crushed with this time.
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Anything that stood out to you?
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The big things that stood out to me were, like you said, I love that I saw I could not get it off my feed.
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I love how many influencers I saw.
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It was literally everywhere.
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And what I also love is they maximized the content.
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So not only was this a LinkedIn play, not only was this an Instagram play.
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Like they hit on every platform.
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They put the full final cup on YouTube.
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I mean, they really, really nailed it.
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And what I love is they took over this whole brand.
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So rather than just, you know, making this and putting on social media, then they have Tony Stock ProTrader.com, right?
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So you can go everywhere.
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And I think everyone felt that this is ramp.
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And the fact that it built up and it didn't even start with like the first episode.
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It almost felt like I was watching a Quentin Tarantino movie, right?
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Like where you didn't know it must start at the beginning or the middle, and you know, they started and almost went backwards.
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And I thought that was cool, like how they released the episodes and how they dropped this.
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And the views were really, really good.
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I mean, even on YouTube, you're looking at massive views.
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Because to me, you know, 50K on YouTube is worth a ton more.
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And I think collectively they definitely got either close to around a million views on YouTube, and that's still gonna grow.
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That's evergreen.
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People are still gonna hear about this.
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Tony Hawk fans are still gonna go around that.
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And then they had a purpose, right?
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So they didn't just do this for no reason.
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But number one, their CEO, Eric, he just said he was a massive fan and wanted to do this.
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So how cool that something like
Load full transcript
that turned into this massive brand play that also had a purpose.
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They announced 1.85 billion primary rounds at a 60 billion evaluation.
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This makes them one of the biggest companies in the game right now.
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So rather than being like everyone else, will and just coming out and having all their employees say, Hey, I'm so proud of my company, Ramp.
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They just raised, you know, this is there's two things they're doing really well.
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One, they're announcing it's great.
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But two, look at what this was.
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Like they are paying out their employees.
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So if you're somebody who works at Ramp, you're getting paid very well.
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Not every company does this.
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Some people wait till later, they dilute, da-da-da.
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They're doing this for them.
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And so they can just keep raising, keep making money rather than trying to go public or do all these other things because they've done so well early on.
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And now they're putting their money where they should into content and they're doing it in a way that no one's ever seen before with nostalgia, but with major characters.
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You know, click up, we've done the nostalgia before, but never have I done it on a level like that or seen it done at a level like this.
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So they're honestly pushing the envelope to a size that I didn't really think we would see in B2B this soon.
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And it's fun to watch, but it also is putting every other brand on watch.
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Like if you want to compete with Ramp or if you want to be one of these top companies at that level and you're making that kind of money, you will have to get creative.
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Now, not everyone has that kind of money, but you still see the formula, right?
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We've taught it to you multiple weeks on end.
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Find some nostalgia, find something you're passionate about, find something you like, right?
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The CEO loved Tony Hawk.
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It was easy to lean into that.
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Luckily, the rest of his team were millennials like us and could go find that and knew how to build on it.
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Again, like you said, Will, I love to see the content strategy.
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150 people who already make content, they invited them there.
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I saw my friends, then Matano, the corporate dudes.
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I saw so many people I knew that they invited there to come hang out and be a part of the experience.
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So it's one thing to pay people to post.
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It's another to say, hey, we respect you.
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We love your content.
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Come be a part of this experience with us.
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And now it's like, hey, I got to be there.
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I get to film the real role.
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They're not taking B-roll that someone else sent them.
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They're creating it, they're diving into it.
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I think it's just a special moment that there's a reason why we're talking about it number one here and why everyone else has been talking about it in the past two weeks.
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Yeah, I completely agree.
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I think the the thing I would say, if you want to replicate this, is just pick one cultural object that really matters for your target audience.
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Do something really interesting, like a game, a show, or something like Ramp just did.
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Maybe it's even a short fiction series, like like this story.
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And then when you actually release it, try and do something IRL, because that's one thing they did here really well, is it wasn't just a piece of content, it was actually a live event that they could turn into something.
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The final little cheat code I'd also think about is run a clipping bounty.
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So that yeah, yeah, so that UGC just like outlives the premiere week itself, because then you get the clippers creating tons of content around the event, and you can basically outsource some of that amplification beyond having creators, which we've already talked about.
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So that's what those are my final thoughts on ramp.
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But talking of doing live in-person events, we have a really cool one from Stan.
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So Stan did this program called Launchpad, where basically for 14 days, they ran a competition with a bunch of teams.
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I think it was 30 teams of entrepreneurs, where you would come together for 14 days, the whole thing would be videoed, and you'd be competing to win 100 grand.
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And I think they reportedly spent 3 million to film these 30 teams in Poconos and made them post daily using Stanley, their AI head of content.
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So, what is interesting about this?
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Well, all the teams that competed had to use their product, which is Stanley, their AI head of content.
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The second thing I'd say is that there are stakes, i.e., people can win and lose.
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Like the winners will get 100 grand and other people won't.
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That makes people want to follow along.
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It's a pretty interesting foray into B2C type content, like a reality TV show, basically.
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I haven't really seen big corporate companies doing that.
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And, you know, so hats off to Stan.
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They took Build in Public to a new level, to build in public in a reality TV show.
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And I like the nostalgia play.
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So they come back to a format that we kind of know, right?
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This reminds us of shows that we've seen before, that we watched again growing up, but they made it new age.
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And they had cool mentors, like Reason to Watch.
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They had Gary V, Sophia, you know, they Damon John, also as well.
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The original Shark Tank guy.
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So they brought back a show very similar in the way we all love, but put more stakes into it.
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Because when you go on Shark Tank, sure, you're getting up a little bit of your equity, you know, you're giving up a little bit for this for some cash to move now.
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But if we all have watched Shark Tank, the one issue is it's usually products that like none of us are going to build now, Scrub Daddy and you know, random things like that.
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What they did was they came and actually made this real companies that we're all worried about now.
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And that leans into the new hot thing, like AI, tech.
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That is what's hot now.
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So to go make a show around it and then get some cool stars around it.
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And then the fact is that they got real people, right?
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They had over 700 applicants, right?
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I mean, that's really cool.
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And then to come in and put them in and compete and go fight each other, I think it's great.
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And then the fact that they they included Stan, but not too much.
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It would have been very easy to just keep talking about Stan and keep talking about Stan, but they didn't do that, right?
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They did use their head of content and that they're in there, like documenting the journey.
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I think that's really cool.
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And I think they did a good content play.
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So instead of just hiring all influencers, which they could have done, right?
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And they could have gotten more buzz.
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They could have gone after like the use, will like someone who has a lot of followers, like, hey, I'm gonna
use you in this because I know you have a lot of followers.
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But they didn't.
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They got real business people that are relatable, that have normal companies, not like all it wasn't that they were all like these massive big companies, they're usually smaller, something cool, and they had them come in and compete.
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And I thought it was really cool.
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I like that they again had their team coming in and documenting.
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I mean, they spent$3 million.
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And for it's not like Stan is, you know, ramp or Oracle, right?
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Like that's a big investment for them.
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So I really, really respect betting on yourself and betting on content that high.
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Like that shows where the market's going.
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And the other cool thing is it's not like nothing happened for all these people.
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So these 30 teams generated over 200K in cash, right?
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In just 14 days and founder-led distribution.
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So basically, Stan showed in a roundabout way that what they do works, content works and can generate more revenue without having to shove it in your face and just tell you.
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They made it fun, they made it cool, and they allowed you to see it.
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And that that excites anybody, someone who hasn't done content to generate revenue.
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If you watch that, now you would do that.
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And you'd want to create your own creators and you would probably want them on Stan to have another way of revenue.
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So, what a cool way without being too in your face, but still making a reality show that plays to business that isn't like too cheesy, that's something actually people can learn from and improve from.
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That's a good playbook there.
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And again, other people can do this.
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It's not one of those things that just because Stan did it, you can't do it.
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Obviously, find something makes sense for your business.
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But again, this is something that anyone can do.
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People love these type of shows.
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They love this type of content, especially in short form.
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It's very cool to kind of watch these different pieces of content.
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You see other brands that are not B2B doing a lot of this.
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You know, your your CPG brands, they're doing a lot of these quick shows, these gimmicky game shows.
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And so Stan found a way to do it their way, professional, still cool.
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But I like that they don't take themselves too seriously.
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Like Jay, their founder, it all kind of starts with him.
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Jay kind of keeps everything funny, cool, but still business at the same time.
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And they kept what he's built.
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I also think this will have created tons of clips as well, because it's like seven or fourteen days, but it's like 14 days of content.
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So there really won't be any shortage of clips for them to share afterwards.
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So it's one thing I liked, but it's also one thing that we could be critical on is that they didn't have big creators.
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And if you're not gonna have big creators on the show, that's fine, that's great.
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But maybe have big creators who are there.
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Like I see you had Gary Vee, but I didn't really see Gary Vee posting about it.
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Maybe I missed that.
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Like, let me go check.
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But if you're gonna do that, have some people there, maybe involve some people in the show that do have a lot of followers, or just as we always say, seed with influencers, talk to the right people, talk to your agencies, talk to your influencers, and get them to talk about this.
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Because if no one knows, that$3 million could go down the drain.
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But I I think probably the final point on this from my end is that if you want to run something like this, what do you need to do?
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Well, you need to run a time box challenge.
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So you need to film a founder sprint that's a seven to 14-day sprint where there's some stakes involved.
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So, how could you inspire other people in your target audience to watch this?
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What makes them care about this?
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So for Stan, their target audience is often aspiring entrepreneurs.
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And so for them, this really makes sense, like a challenge to win some money to become an entrepreneur, a challenge to win some money to fund your new business.
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Anyway, do you want to take us on to the next story?
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All right.
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Next story.
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Look, we've talked about billboards.
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I haven't been on one myself recently, which is really cool.
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Brands are really back using billboards, but the key is how you bring it back to social.
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And that is what Meltwater did.
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A company you
wouldn't expect to come do this.
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They put Kim Cotrell, aka Samantha Jones, who is very well known for her role in Sex in the City.
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And what they did was it was their 25th anniversary, and they decided they want to make a lot of noise.
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And so they did was they did a short film shoot, New York, awful in-house, and they used this big character, Kim Cottrell, for a role called Intelligence, Always in Style.
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And this was everywhere.
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The billboards were everywhere, the show was everywhere.
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And what I like is it's not like they just went and hired some random celebrity.
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They actually hired a character that their buyers already trusted for years.
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And they know who they're talking to, right?
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Many females have watched her, they've loved her, they've been the biggest fan, and they grow up with her as a comedic relief, but also someone who made cool decisions and made big decisions in the show.
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And so I like that.
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And they could have gone with anyone else, right?
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They could have gone with Sarah Jessica Parker, who's the main character.
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But instead, they went with not a main character, but one who's really a character favorite in the show.
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So it's really cool to see.
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Obviously, the show Sex in the City, massive.
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Now, some things they could have done better.
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I think that one, I would have still had more social and influencers behind it.
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I didn't see a lot.
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I just saw that the one main page went really big.
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Two, did they or did they not do a good job hitting their audience?
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Melwater is mostly like a customer listening tool, right?
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And so what I'm assuming is their audience must be mainly female.
00:12:43.679 --> 00:12:48.480
That must be what it is, because if their audience was male in this role, then this wouldn't have really hit, right?
00:12:48.559 --> 00:12:51.840
Like it's not like you and I, or like I don't think Will, I didn't watch Sex in the City growing up.
00:12:52.000 --> 00:12:52.639
I know about it.
00:12:52.720 --> 00:12:56.080
I know every girl that I dated has basically watched it and told me about it and told me to watch it.
00:12:56.159 --> 00:13:00.799
I might have watched an episode or two with one of them just to be polite, but I didn't watch the show.
00:13:01.039 --> 00:13:02.799
Have you did you watch the show and what are your thoughts on that?
00:13:02.960 --> 00:13:03.600
No, I did no.
00:13:03.679 --> 00:13:05.679
No, I just I just had to ask a picture.
00:13:06.399 --> 00:13:07.440
Yeah, this is yeah.
00:13:07.519 --> 00:13:09.519
I barely even watched TV in the first place.
00:13:09.600 --> 00:13:12.000
So yeah, so much less Sex in the City.
00:13:12.159 --> 00:13:19.679
But we do see like this this this trend of billboards coming around, like people doing big billboards, big shoots with with big characters.
00:13:19.840 --> 00:13:21.919
We've seen, I think the one that's overplayed is the office.
00:13:22.080 --> 00:13:24.000
Like everyone's used someone from the office now.
00:13:24.159 --> 00:13:30.159
So it's like at least I appreciate someone getting more creative and trying someone outside of the main names that everyone's already used before.
00:13:30.480 --> 00:13:32.639
Yeah, and I think there's a couple interesting things.
00:13:32.799 --> 00:13:34.879
Number one, this is similar to the ramp play.
00:13:35.039 --> 00:13:39.679
They took someone famous that was really relevant to their target audience.
00:13:39.840 --> 00:13:43.039
For ramp, they took uh Tony Hawk and Bam Madeira.
00:13:43.279 --> 00:13:46.960
And here they took Kim Cattrell, who's famous in Sex in the City.
00:13:47.120 --> 00:13:48.480
And who's her target audience?
00:13:48.639 --> 00:13:52.879
Well, it's probably senior marketers, and there are a lot of women who are senior marketers.
00:13:53.279 --> 00:13:56.720
So it makes sense here, and like that's the play to think about.
00:13:56.879 --> 00:14:05.279
Like, who is the aspirational, who is the not aspirational, who is the interesting person who generates nostalgia for your target audience?
00:14:05.440 --> 00:14:11.120
And anyone can replicate this without saturating it because you can focus on your specific niche.
00:14:11.360 --> 00:14:16.559
So there are so many actors out there and so many stories that people have connected to when they were younger.
00:14:16.639 --> 00:14:18.320
And Sex and City is just one of them.
00:14:18.399 --> 00:14:20.080
But there's a bajillion other TV shows too.
00:14:20.240 --> 00:14:20.720
There's a ton.
00:14:20.879 --> 00:14:22.000
And people need to go back.
00:14:22.080 --> 00:14:24.720
But again, it's the same play that we're seeing that is consistent, it's working.
00:14:24.799 --> 00:14:26.799
That's why I want to bring this up on this episode.
00:14:27.039 --> 00:14:28.559
Nostalgia, famous.
00:14:28.720 --> 00:14:30.159
So when you watch this, you were a kid.
00:14:30.240 --> 00:14:31.679
We know who our buyers are, right?
00:14:31.759 --> 00:14:34.159
We know who our buyers are, and now we know how to reach them.
00:14:34.320 --> 00:14:38.960
So what I want to dive into last topic, this is just a quick one, something fun for you all.
00:14:39.120 --> 00:14:40.240
You know that we love LinkedIn.
00:14:40.320 --> 00:14:41.919
We've got the LinkedIn whisperer here.
00:14:42.080 --> 00:14:47.440
The biggest story I think that's out now about LinkedIn,
other than what I released today, that they now are doing bold, which is quite funny.
00:14:47.600 --> 00:14:49.759
It took so long to do that, but now you can do bold text on LinkedIn.
00:14:49.919 --> 00:14:52.480
I don't know if you saw that well, but I felt like I was the first to report it.
00:14:52.559 --> 00:14:53.279
I was proud of that.
00:14:53.440 --> 00:14:55.039
But you can now do bold text on LinkedIn.
00:14:55.120 --> 00:14:58.080
But the big story is LinkedIn is paying video creators.
00:14:58.159 --> 00:15:01.679
And if there's a trend that we're seeing right now, video is getting hotter.
00:15:01.759 --> 00:15:02.399
It's getting bigger.
00:15:02.480 --> 00:15:02.799
Why?
00:15:02.960 --> 00:15:06.240
One, Instagram just now made it where you can basically compete with YouTube.
00:15:06.480 --> 00:15:08.879
They have very, very long form content now.
00:15:08.960 --> 00:15:09.679
That is massive.
00:15:09.759 --> 00:15:11.360
They always swore they would not do that.
00:15:11.519 --> 00:15:14.080
And just two days ago, Adam released he would.
00:15:14.159 --> 00:15:15.919
And now LinkedIn is also releasing.
00:15:16.000 --> 00:15:17.440
They're going to pay video creators.
00:15:17.600 --> 00:15:19.200
They want more video content there.
00:15:19.360 --> 00:15:24.399
They're saying video watch time is up 36% and video content is up 30% both on the year.
00:15:24.559 --> 00:15:26.639
So now they want more inventory.
00:15:26.720 --> 00:15:28.960
They're seeing people watching it and they're seeing what's going on.
00:15:29.039 --> 00:15:33.440
And that's why it's another better place for these ramps and the stands who are building shows.
00:15:33.679 --> 00:15:38.080
What a good place to go put your content because many people make video content and they do not put it on LinkedIn.
00:15:38.159 --> 00:15:43.919
And I don't blame them because historically, my video content, maybe yours the same, doesn't hit the same way.
00:15:44.000 --> 00:15:45.360
It doesn't hit as much.
00:15:45.600 --> 00:15:49.200
But I will say a lot of people still recognize me more for my videos and talk about my videos.
00:15:49.279 --> 00:15:50.720
So I know it still gets some reach.
00:15:50.879 --> 00:15:52.879
Maybe it just doesn't get the same number of impressions.
00:15:53.039 --> 00:15:55.200
But either way, this is a nice thing I like to see.
00:15:55.279 --> 00:15:56.639
I love seeing LinkedIn pay creators.
00:15:56.720 --> 00:15:57.919
I love seeing them lean into us.
00:15:58.000 --> 00:16:02.720
And the fact they're leaning into video specific, which is harder and takes more time to shoot and does cost money.
00:16:02.799 --> 00:16:03.679
I think it's very fair.
00:16:03.759 --> 00:16:06.879
So, Will, I know, I know you've mostly been a huge writer for LinkedIn.
00:16:07.039 --> 00:16:08.240
What are your thoughts on the video?
00:16:08.320 --> 00:16:11.039
Yeah, people getting paid to now make more video.
00:16:11.360 --> 00:16:12.799
So, yeah, I'm in this program.
00:16:12.879 --> 00:16:14.799
So I'm in the Brownlink program.
00:16:14.960 --> 00:16:18.159
They're paying me some money for pre-roll ads.
00:16:18.240 --> 00:16:19.120
Yeah, yeah, they put on.
00:16:19.200 --> 00:16:30.320
I don't think I'd ever see this as like a primary income stream, but I think maybe just like leveling up, the power of video on LinkedIn is the fact that you can target really specific people.
00:16:30.559 --> 00:16:36.480
And so like you can put it in front of like heads of marketing watching content or CFOs.
00:16:36.639 --> 00:16:39.279
And I do think that their algorithm is getting better.
00:16:39.440 --> 00:16:42.399
As I watch video content on LinkedIn now, it is just more interesting.
00:16:42.559 --> 00:16:47.919
And I think that's a combination of better targeting and then also just more creators coming up on the platform.
00:16:48.080 --> 00:16:50.240
So I think it's a great step in the right direction.
00:16:50.320 --> 00:17:00.000
There's still a long way to go, both in just getting more people posting video on LinkedIn, like posting good video, and then also just still working on the algorithm to make sure it's like really targeted.
00:17:00.159 --> 00:17:09.680
I think they face a bit of a challenge in that that if they purely optimize for time on platform, then you can end up showing people like engagement bait.
00:17:09.920 --> 00:17:14.960
And whereas like that works on Instagram and it works on X a bit more.
00:17:15.039 --> 00:17:20.000
It doesn't really work as well on LinkedIn because of the authority that's meant to be associated with the platform.
00:17:20.160 --> 00:17:21.599
So those are a couple observations there.
00:17:21.839 --> 00:17:23.119
I've got one thing I want to add too.
00:17:23.200 --> 00:17:24.559
I did a watch when I saw this happen.
00:17:24.640 --> 00:17:30.880
I was like, let me just go watch and scroll my feed and see what, because I don't really do much on the LinkedIn video where you watch and you keep scrolling up, right?
00:17:30.960 --> 00:17:32.480
Where you select in like reels.
00:17:32.799 --> 00:17:35.279
And what I noticed was the same thing.
00:17:35.359 --> 00:17:38.720
And maybe I shouldn't give this away because maybe it's a way me and you can make new pages go virally easily.
00:17:38.799 --> 00:17:39.680
But it was all the same thing.
00:17:39.759 --> 00:17:54.640
They were taking like very powerful like parts of movies or shows, like it might be Will Smith in that you know, movie where he gets the job, and and they make it like very meaningful, and they put like meme type text at the top, like watch for this moment, da-da-da, Damon John and this and shark.
00:17:54.799 --> 00:17:56.480
Tank, and that's all I kept seeing.
00:17:56.640 --> 00:17:59.039
And I was like, I even took screenshots, I have screenshots, I have proof.
00:17:59.119 --> 00:18:01.119
I'll put it in here, I'll send it to it so it's in the pod.
00:18:01.359 -->
00:18:02.480
It was over and over and over.
00:18:02.799 --> 00:18:05.440
I thought about making a post on it, or I was like, Do I just start doing this too?
00:18:05.519 --> 00:18:08.079
And do I get to 100k followers really quickly or a ton of views?
00:18:08.240 --> 00:18:10.079
Because obviously that's the easiest play of all time.
00:18:10.160 --> 00:18:13.200
And I saw it was just random pages doing this, and they must have noticed it as well.
00:18:13.440 --> 00:18:14.160
But I don't know.
00:18:14.240 --> 00:18:14.960
I hope they change that.
00:18:15.039 --> 00:18:20.400
I hope they give more love to content like ours as out here trying to help people and make people better business because that is what I want to.
00:18:20.640 --> 00:18:23.759
When I log into LinkedIn, I'm trying to become a better employee.
00:18:23.839 --> 00:18:25.279
I'm trying to become better at my business.
00:18:25.359 --> 00:18:26.720
I'm trying to learn from other experts.
00:18:26.799 --> 00:18:27.839
That is why I joined LinkedIn.
00:18:27.920 --> 00:18:29.279
I look for posts like yours, Will.
00:18:29.359 --> 00:18:34.240
I look for posts from other VPs that I really respect and CEOs, because I want to understand what's going on in the world.
00:18:34.319 --> 00:18:35.519
I don't have time to go back to school.
00:18:35.680 --> 00:18:38.400
I don't, but I have time to log into LinkedIn and try to get better.
00:18:38.480 --> 00:18:40.000
And so that is what I want for the platform.
00:18:40.079 --> 00:18:41.519
And that's what I hope they start paying for.
00:18:41.599 --> 00:18:44.079
Not for this gamified type content.
00:18:44.160 --> 00:18:50.480
I want good content we can learn because I, you and I, I want to be incentivized to make more of this content because we made this because we were looking for it ourselves, right?
00:18:50.640 --> 00:18:53.839
So I'm hoping that other people push for this and it works well for everyone.
00:18:54.079 --> 00:18:54.880
Yeah, yeah, 100%.
00:18:55.279 --> 00:18:57.200
I think I think that's the challenge I face right now.
00:18:57.279 --> 00:19:02.720
Um, I've actually seen people who have grown accounts on LinkedIn just with the videos you're describing.
00:19:02.960 --> 00:19:08.240
And I've actually advised these creators and been like, hey, like this isn't gonna build you a brand.
00:19:08.400 --> 00:19:11.279
Like you may get followers, but they're following because they get clipped.
00:19:11.359 --> 00:19:13.599
There's nothing associated with you in this.
00:19:13.839 --> 00:19:15.440
And so big followers.
00:19:15.680 --> 00:19:18.160
Yeah, it just doesn't actually help you grow your business.
00:19:18.480 --> 00:19:29.119
Because if when you say to someone, if you show people just like clips of movies and then you say to someone, hey, like, buy my thing, like no one's gonna buy it because it just doesn't make sense for them.
00:19:29.200 --> 00:19:32.000
Like they haven't earned you haven't earned that trust.
00:19:32.319 --> 00:19:33.279
Yeah, they don't know who you are.
00:19:33.359 --> 00:19:36.720
They just like following a channel for it's basically like a faceless page.
00:19:36.880 --> 00:19:37.279
Exactly.
00:19:37.440 --> 00:19:48.880
But if you get back and you stay consistent, like you've done for years, and like I'm starting to do as well, you'll see that people will trust you and they will go to what you say, but only if you're not overdoing it and only if you're really genuinely adding value day after day, because it takes time.
00:19:48.960 --> 00:19:51.359
It takes way more time to add value than it does to clip up BS.
00:19:51.680 --> 00:19:56.000
And so I just all my asks for LinkedIn is like, please reward those who are putting the time in.
00:19:56.079 --> 00:19:56.559
That's all I ask.
00:19:56.640 --> 00:19:57.839
And I think they've been doing that lately.
00:19:57.920 --> 00:19:59.839
So I I I'm hopeful it will continue.
00:20:00.240 --> 00:20:00.640
Yeah.
00:20:01.119 --> 00:20:01.519
Nice.
00:20:01.680 --> 00:20:02.000
All right.
00:20:02.240 --> 00:20:03.519
Well, thanks everyone for listening.
00:20:03.680 --> 00:20:04.400
That's it for this week.
00:20:04.480 --> 00:20:05.200
I'll see you next week.
00:20:05.279 --> 00:20:05.680
Take care.
00:20:05.839 --> 00:20:06.960
Thank you so much, everyone.