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Welcome to Ask Win.
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Today with me I have Boris and I'm going to let him take it away and share his story and a little bit of his background.
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Thank you, Vin.
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Thank you.
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My name is Boris Rudelson.
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I'm the owner of company Abris Consulting, and we help small businesses with a better, stronger presence online, with uh better websites, accessible websites.
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We are focusing on uh questions of accessibility and ADA requirements so that all uh content of all websites uh will be accessible for people with uh various types of disabilities.
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And we do educating small businesses who do not realize the importance of that and don't just do not know how it should be done.
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That's our goal.
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So what made you decide to focus on accessible websites along with building websites?
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Um well I just look for uh the way to serve my clients better, and at some point I realized that uh people just do not know about these issues and do not know how to make uh websites better for people with disabilities and do not know that they need to do that.
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So um I researched this uh problem and I took a special course in homeland security regarding ADA requirements and accessibility, and decided that I should educate people.
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Well, that is excellent.
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And what's your favorite website you have built or worked on?
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My favorite website, yes, I like all my websites, but my favorite probably website of um a copywriter from uh South Staca from California.
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She has amazing website with a lot of interesting poop uh information and articles and show her work regarding copywriting for uh hospitality, copywriting for outdoor, about dogs, about uh festivals?
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It's uh amazing websites with a lot of lot of different uh information.
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Oh well good, and did you grow up wanting to be a website graphic designer?
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Sorry, say it again, please.
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Did you grow up wanting to be a website master slash graphic designer?
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Well, not really.
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I started my company in 2004 and we did a lot of work for different work for big guys like Lockheed Martin, General Dynamics, Dunnet Bradstreet, and in Dunn at Brad Street we work uh for uh small business division, and I uh work with hundreds of maybe thousands of business owners to make instruments for them, to make uh different portals, forums, communications.
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So I like to work with small business owners,
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and when all their business starts going to India, I decided that I do not want to work for big guys anymore, and I want to bring my expertise and my knowledge and my creativity uh to help uh small businesses to have better uh online presence, better websites and all-around websites.
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People do not realize how much websites need to be done and how how important to do it correctly.
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Well, give us examples how to do it correctly.
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Do you have a home page where you put the bio and then make the pet page under underneath something else?
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And can you give us an example of what you do and how to fix a world problem?
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Well, um correctly means that the website needs to find a unique uh way to present the business.
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For example, I talked to a guy, he the electrician, young electrician, he called me and says, I just got my business from my father, and we never had a website.
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I need the website, please help.
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I asked him why I differ from other electricians in your area.
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He says, I don't know, it's all the same wiring.
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I said, okay, let's look at what the internet says.
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And the internet said us that the most uh desirable job for electrician were installing charging stations for electric cars and um external generators.
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So he said that he can do it easily, and we build websites around these charging stations and generators, and now he has 60% of his business is uh installing this uh charging station because nobody around thinks about putting on their websites.
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Oh my god.
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So the SE SEO which means search engine optimization got it.
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Yeah, search engine optimization is very important, but it wouldn't work if you would not find a uniqueness of the business.
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So if everybody put the same keywords and the same search engine tags, then they will be found the same way.
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You need to find how to make this particular business differ from other similar business around.
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I I get that, and I know you had questions from me.
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Um well my question is uh I think about it this morning, but I already forgot about what I thought.
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Um my major question is what do you use as a person with disability?
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What do you use for uh entering their internet?
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What instruments do you use and how?
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And how?
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Jeez, that's interesting.
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I well, I'm in positive getting new iPhone 18, you guys.
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So uh I use everyday um everyday things like a community, like uh iPhone and iPad.
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I've been uh Mac fan for years, but I just use speech text type in well excuse me, speak in what I need to say, and then I just figure out what the best website is.
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Now I I wish that websites were made more handicaps accessible, but I seem to adapt to them and I will just make sure that it is handicaps accessible and it's not a fake website.
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I mean these scammers are getting so good you can't tell the difference.
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So you use regular browsers or you use um I I use regular browsers, I use Chrome.
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I the only difference is I don't type things, I speak speaking them into Chrome or Google Maps.
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You can actually speak to Google Maps.
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AI artificial intelligence, to be honest with you, even though it's uh driving up for the lost thing, it's a blessing for people with disabilities because it makes us sound professional when we're not.
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I mean I can barely type my email, but at the same time that robot screws up.
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But there and nine times out of ten, if there's something on a website that I don't need, I will call customer service or ask a person to help me.
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Okay.
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What do you think needs to be done better in the most sites you need for you?
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What do I think needs to be done better?
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More AI artificial intelligence word prediction, because sometimes Google gets a little confused as to speech dictation.
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So more more AI, artificial intelligence, because believe it or not, AI can dance around and make the disabled incredibly happy.
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So more word prediction, like when you type in the the chocolate cafe, the Phoenix Auditorium, the aquarium at the Phoenix Zoo.
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So you only have to type in one word, artificial intelligence will f one word or maybe two words, artificial intelligence will fill in the rest.
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That is my wish for me and getting on with the internet.
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It would be helpful with the regular people too, because sometimes they speak so complicated that uh not everybody understands them.
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No, not everyone understands everyone so the on the websites I even noticed that the you can click on a button with a handicap signal and it will pop up and the menus and boss correct me if I'm wrong, the menus will say change the background color, change the font, speak it out, and so I'm curious as do um as to do you add that to your website.
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Okay.
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It's a good suggestion.
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Do no, do you add that to people's websites or can you add that button?
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Because I know there's a way to add buttons to websites.
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Yes, and there is so-called accessibility widgets that allow us to do that with the website.
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So basically what you're telling me is that people that need people need to make their websites more accessible.
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They don't need to necessarily worry about the C SEO search and up the sation, but they do to be ring number one, but all in all, people need to worry about um making an uh universally designed thing.
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So what would you say?
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How would you put this in a talking point to make it a universally designed thing?
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Um you can use widgets to do that.
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The universal widget will be placed to uh Chrome, for example, or to um Edson to browsers and they will allow to do that things easily.
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So widgets and extensions help.
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And the boss, where can the people find you and where can people get a hold of you?
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Yes, the such extensions can be done, yeah.
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Where can people get a hold of you and where can people find you if they want to work with you?
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Uh the best is to find me on LinkedIn.
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I'm the only one Boris Rudelson on LinkedIn.
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It's easy to find.
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Or they can email me at drudelson at abrisoft.com or go to my website abrisoft.com.
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So yeah, they can email you, and I presume you give samples as you're working on the website.
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Yeah, you can find samples on my website.
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There is samples, there are prices, there are services, there are a lot of different explanations.
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So, yeah, everything is on my website.
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Well, you guys, I hope you enjoyed this episode of Ask Win, and I will catch you guys next week, and I hope you reach out to boss.
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We'll have more of Boris's information in the show notes.
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Thank you guys.
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Thank you very much.
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Thank you, Wynn.