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Art marketing strategy, tactics, tips and FOCUS.
since Feb, 2017
028: Augmented Reality: The New Standard for Buying ArtWelcome to AR 101 – What Augmented Reality is, why it's a dream come true for fine artists and photographers, and how to offer it right through your website.Show NotescheckIntroducing Live Preview with Augmented RealitycheckWATCH: Having some fun with AR at the Art Institute of ChicagocheckRate and Review the Art Marketing Podcast on iTunesTranscribeRead the transcribeComing up on today's version of The Art Marketing podcast, we're talking about what is augmented reality, AR, its history and some context. We're going to get into what it means for the future of selling art, both online and offline, and we're going to address why we believe all artists are going to want to know about it, and certainly, certainly, certainly be thinking about it.Hey guys, Patrick with you today. Really, really just fired up back, been on a bit of a hiatus recently, been a way for a bit. Been a while since we released a new episode, why? We, basically, created and launched the biggest feature we ever had as a company, so it's been all hands on deck to get that baby out the door. We're calling the feature Live Preview with AR, Augmented Reality. On today's podcast I want to give you a large part of the why. Why this feature, why now, and what it portends for the hard-working artist out there, which we really do believe is a whole, whole lot. We believe fundamentally, as a company, that AR is going to forever change how art is previewed and sold, and not just art, how a whole tremendous amount of physical goods are bought and sold out there.Let's get into the definition, if you will, of AR, of augmented reality. I think whilst defining that it's probably best to cover both of them because you hear about its older brother more than you hear about AR or at least in my role that's been the case. There's virtual reality, VR, and augmented reality, AR, otherwise known as the realities. What is the real difference? I read an explanation recently that I liked. When you're thinking through virtual reality versus augmented reality think about going scuba diving versus going to the aquarium. Those are the two experiences that'll help you understand it, I think. Virtual reality is being taken out of the world, the environment you're in, you put on a headset and you are transported to a new world, in this case, you're scuba diving in the water with the sharks, you're immersed, you're in there with them, you've left your world.Augmented reality, on the other hand, gives you a virtual layer in the real world that you're in, so instead of scuba diving in the water with the sharks with augmented reality it's just like you're at the aquarium. You're sitting in your living room, but you've got a bunch of fish swimming around in front of you. You're not transported anywhere, you don't have a mask on. I think it's a helpful way to think about it, I hope that somewhat made sense. I think if you are making or selling physical art whether it hangs on the wall, sits on a shelf, or it's a sculpture in the garden it just makes such a tremendous amount of sense, it's so powerful.Let me further explain because, obviously, this is a podcast and we don't have the aid of visual things to go over. One of the most obvious examples of AR that pretty much everybody's seen and can relate to. Yes, there's the movie version of a fighter pilot, or a race car driver, or a motorcycle die where he's looking out of his helmet or his windshield and there's a display, a heads-up display. It's telling you how fast you're going. Or, in the fighter example, that there's the helicopter on your six. Everybody's seen that in a movie, that's an example of augmented reality. It's a layer on top of the real world that you're seeing.The one you've probably seen most frequently recently, if you're on social media at all, is when people take selfies and they put the bunny ears on, or the cat face on, or the crown, or the tiara, or the monocle.
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