TRANSCRIPT 🔗
Jerrel:
0:00
Hi, in this first episode of AI for Marketing, we talk about why B2B marketers should improve their skills and about this podcast series. Let's start with a short introduction about ourselves. Can you begin?
Joop:
0:13
Yes, my name is Joop Snijder. I'm a CTO at Aigency and with my team of AI experts, we help companies use AI to improve their business. I have been using ChatGPT's predecessor model GPT-3 for over a year now, and I have a real passion for using AI in content marketing.
Jerrel:
0:32
Good. I'm Jerrel Arkes. I'm a freelance digital marketer from the Netherlands. I help B2B companies to grow organically, and I use content marketing, inbound marketing, demand generation to do that. Let's start with why, why should people listen to this podcast episode and subscribe. Oh, sorry. To this podcast series?
Joop:
0:49
We expect some big changes in what companies expect from, marketers because of the introduction of ChatGPT. The B2B marketing is changing, and in this podcast we help you, B2B marketers to improve your skills related to AI. And in our episodes you will learn more about well, the available AI tools, and which one you should know about how to be a good prompt engineer. Prompt engineering will be, a very important skill to learn. Also use different data sources to create good prompts and maybe even bulk prompts. And I think it's important to know the different AI use cases for marketing, the better you know about all kinds of use cases that will strengthen your skills, as a marketer. And knowing how to remain distinctive when you generate marketing assets with AI. If everybody can do this, how can you be different from all the others?
Jerrel:
1:54
Sounds good. Let's look at for who this podcast series is. We'll focus on non-technical B2B marketers. And I like a quote from the VP of Marketing from HubSpot. He says "by the end of this decade, there will be two types of companies. Those who made AI part of their business and those who've gone out of business". And what I hope with this podcast is that we can help the people in the first group, so the people who believe that marketing will change their companies and who need to improve their skillset. I think we should also give some information about the format of this podcast. Can you give some more information on that?
Joop:
2:29
Yeah. What we are going to do is to make short, sweet episodes of maximum of five minutes because like Einstein already said, "if you can't explain it simply, you don't understand it well enough". So short, sweet. Every Monday, check LinkedIn, YouTube, and the different podcast channels.
Jerrel:
2:49
Yeah, people can search for AI, for marketing on YouTube and I think our personal LinkedIn profiles, right. Yep. And by the way, this is an collaboration of Aigency the agency you are working for and Inbound4cast, my B2B marketing podcast. So yeah, I'm looking forward to create this podcast series with you. Hope yeah, me as well. See you in the next episode.