ABOUT THIS PODCAST

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.

A proud member of Radiotopia, from PRX. Learn more at radiotopia.fm.

English
United States
346 episodes
since Sep, 2010

LATEST EPISODE

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valley -- an area known for malls, manufacturing and Mack Trucks. WSAN was about to undergo a complete identity change, from a country station and to a "nostalgia" station -- meaning Big Band, and soft hits from the 1950’s. They wanted a gimmick to hook new listeners, so WSAN decided to launch a good old-fashioned endurance contest, reminiscent of the pole sitting stunts or dance marathons popular in the 1920’s. They secured a local sponsor, Love Homes, to donate a prize: a single-wide modular home worth $18,000. It seemed like a simple marketing strategy, but WSAN had grossly underestimated just how much people would endure for a little economic security. Billboard Boys: The Greatest Radio Contest of All Time
Disclaimer: The podcast and artwork embedded on this page are from Roman Mars, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

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