A Specific General Interest Podcast About The People, Places, Things & Concepts You Hate

Let The Hate Flow Through You - a specific general interest podcast about the people, places, things and concepts you hate.

Jeremy Sheer - Comedian, show producer in the Cleveland/Akron, OH area since 2005, former host of Mohammed's Radio on 89.3 FM WCSB Cleveland, founder of Sad Boys Social Club sketch comedy troupe, co host of The Ad Hominem Attack Show roast battle and podcast.

El Jordano Diablo - Comedian, creator of WrestleVoid zine, founder of Above Below Entertainment, punk rock show promoter.

Anyone who loves to hate listens to us do it.

I liked being on talk radio, but with callers things often got off the rails. So if I wanted to keep more of a handle on things, I knew podcasting was the way to do it. Pretty much everything I do is motivated by creating avenues for people to grow and shine, and Hate Flow is no exception. I wanted to showcase people I liked - many of our early episodes were me introducing Jordano to my old comedy running buddies and him falling in love - but also the format of the show allows me to learn a few things and meet some like minded people.

We started in October of 2016. We took a year off when I moved to Colorado in 2018, but we've been up and running again since August of this year.

From concept to release was probably about a month. I found a producer from Jordano's previous podcast The Fattitude Era, Pete Milk, and Lousy Weather Media reached out to us about being on their network, so the guts of everything came together pretty quickly.

We have in the past been funded by writing and recording commercials, but most of the funding comes from me funneling my stand-up and day job income into podcasting costs. If I want to do something, I make time. I don't have a life outside of making stuff.

We release every Monday. It works out for Jordano's schedule and mine to record blocks of episodes so we don't absolutely have to record every week in case something comes up. It helps that every episode is evergreen.

We pay for recording and producing, and it's enough that it's a significant expense if I'm living only off of comedy income. Doing live shows helps offset a lot of the costs if we're local and tickets sell.

We gained a good piece of audio that's out into the world. I'm currently operating as close to zero as I can, but that's not why I do anything. Not worrying about the finances gives me more creative freedom - I don't have to worry about someone who's paying me telling us what we have to do to monetize anything. The money we have generated from the podcast is from individual sponsors and tickets, so people like us enough to pay us to just do what we do. The other benefits are a secret. You will not have the same intangibles as me if you are not motivated by the same things I am.

When we had to record our own shows, we just borrowed equipment and used Audacity, but now we pay people so that we don't have to worry about any of that.

We pull most of our guests from the Northeast Ohio comic talent pool, but Jordano and I know a lot of musicians, filmmakers, writers, actors and other artists that we know are funny and interesting so we bring them in. We've been solicited a couple of times by listeners of the show to come on, but for the most part we have some idea of what everybody's about before they come in the studio. I've been performing for fourteen years - I know a lot of people.

We started off having a meeting before recording day to go over bullet points for the topic we were covering, but it works better for our process if we just go in knowing the topic and the guest and just running with what happens. Jordano and I worked together enough and hung out enough to know how we operate, and we just fill the role that needs filled for each moment.

We do every interview in a studio. I haven't had good experiences with Skype in the past because of the delay, and I hate phoners. It helps to be able to read body language and facial expressions to try to get the most out of every guest and each other.

Most of our listeners come from iTunes and Spotify. Suprisingly, Tumblr was our biggest source of new listens for a while, then they banned porn and everyone left. We get the most engagement off IG posts, but I think everyone does. For the most part, new listeners are coming to us because of the guests and seeing us live.

Be consistent and have a format, you're going to constantly learn new things, and it helps to already have fans when you start out. If you can afford to pay someone to do the editing and make you sound good, it's worth every penny.

FB, Twitter, IG: @TheHateFlow
Patreon:dirtysheer
Sheer:FB, Twitter, IG, Tumblr:dirtysheer
El Jordano Diablo:FB, Twitter, IG:eljordanodiablo