A Business Podcast For Business Owners By Business Owner

Dawn McGruer - Host of Dawn of a NEW Era Chronicles of a Serial Entrepreneur a business and marketing podcast with a difference, where each and every week I share my real life experiences and stories as an entrepreneur from the good to the bad to ugly and the pains, problems and pitfalls I face as a business owner. I am a Speaker, Author (Best-Seller Dynamic Digital Marketing) & Trainer helping to inspire entrepreneurs to rise to meet today’s challenges and be powerfully present to shine online!

I started my podcast as so many people use them for motivation, inspriration and learning about business and marketing and with the fact these are topics I am passionate about I felt I want to really harness the power of podcasting. I hit #17 when I launched in July 2020 in Entrepreneurship and am building a blobal audience - I felt this was so important as my book Dynamic Digital Marketing was already reaching countries worldwide. I wanted to find a way to bring expertise and experience to a global audience in an authentic way using honest stories and sharing not only pitfalls, epic fails and challenges but how to navigate past these as every entrpreneur will fail (multiple times) but how to take that and pick yourself up an learn from it. It took 6 weeks to brand, promote and launch and now on ep30 I invited my first guests at ep 31 (I live stream the video interviews and then share the podcast). My aim is to reach top 5% (ultimately 1%) of global podcasts!!!

Gettting the kit, process and production planned before starting means I just do a weekly podast recording and then its edited, social audio clips created and transcribed for my blog and released on social media and by rss email so automating what could be done and getting the right team members on board to action the production. So it isn't time consuming more of a time efficient way of creating live video content across Facebook, YouTube and LinkedIn plus then the podcast and the transcriptions help drive web traffic, increase ranking and exposure so its an amazing foundation to drive my content strategy and global brand awareness, subscribers and its brought some amazing opportuntis and collaborations I could never have planned for or dreamt of.

My aim is to eventually gain sponsorship but already my podcast has been influential in exposure, positioning in my niche and has skyrocketed our lead generation and enquiries for speaking and training. Our web traffic has increased by 20% and our email subscriber base is growing much faster through ofering signature downloads to support podcast episodes. I see my podcast as a huge asset in relationship building as I have met so many people through podcast interviews and collaborations have developed on the back of this.

I use rzer kiyko camera, rode mic, pc and audacity for pure audio and streamyard for interviews and we stream across 3 social networks live Facebook, YouTube and LinkedIn - I find guests through Amazon, LinkedIn and through my own Mastermind Groups.

Through social media, email, and in groups (my Facebook group is dedicated to bringign guests and listeners together) and website (with transcription).

I feel inviting guests who have inspiring and interesting stories are key and its not just about what is percieved as a huge guest but I find guests that are keen to work together and corss promote who are experts in their niche have a huge impact on reach and downloads (if a guest is too big why would they share??) so its about balance and also mixing it up and feeling free to chat about personal experiences even on a business podcast because authenticity is what builds trust and credence around you and youru brand. I used many of the podcasting sites like listen notes, apple marketing tools and resources, and youtube videos to learn and mostly listening to podcasts in my niche that were getting alot of exposure - you can learn more about my podcast here dawnmcgruer.com/podcast

dawnmcgruer.com/podcast
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