# Susan Weinschenk
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susan weinschenk is a behavioral psychologist who has been working in the field of design and user experience since 1985. She has published five books on user experience in computer systems and has spoken at many conferences She also is the founder of the Weinschenk Institute.
== Bibliography ==
Weinschenk, Susan.
How Do You Make Feedback Less Painful - And Still Useful?
Feedback can be tricky. If you're giving feedback, you probably feel worried about your approach and about how the other person will feel. If you're the receiver, you might feel vulnerable and even under attack. From either side, feedback is delicate!
So, in this episode, Rachel and Jonathan raid…
Case 101: The Designer's Tightrope: Balancing Day Jobs and Digital Dreams
In this episode, we dive into the world of design, entrepreneurship, and side projects. We share insights from Fidcon, a recent design conference organized by thedsgnjunkies, discuss the challenges of balancing personal ventures with full-time work, and explore how design skills translate to runnin…
Neuro Web Design: What makes them click? with Susan Weinschenk
We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that the actions that people take at websites – whether they decide to register, buy, or take the action we would like them to take -- are made in a largely unconscious way. Alth…
Psychology Principles Every Designer Should Master (with Susan Weinschenk)
Today on The Design Psychologist, we're diving deep into the intersection of psychology and design with none other than Susan Weinschenk, PhD—the person you’ll literally find next to the term “design psychologist” in the dictionary. Susan is a pioneer in applying behavioral science to UX and produ…
Forgotten Branding Settings That Break M365 Consistency
Ever noticed how your company logo looks perfect in Teams, but disappears when users hit the login screen or open SharePoint? We’re about to reveal why those tiny branding gaps can hurt trust and user confidence—and exactly where most businesses go wrong inside M365.Most admins fix the obvious sett…
290 Susan Weinschenk, Ph.D., CEO
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and former Professor at the University of Wisconsin. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Th…
How to Survive and Thrive When Things Get Tough with Susan Weinschenk
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and the author of several books.
Top 3 Value Bombs
1. You don't need to know everything before you start. Action reveals answers.
2. Defining metrics and plans before tough times strike …
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience…
Design feedback without the fight
Someone shares their work, and the only honest thought you have is that it won't work. You keep quiet, or you say it and the room goes cold. This week: what makes design feedback land.
The question
How do you personally create the kind of environment where someone can say "I think this is a bad ide…
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