# Samantha King

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Americans are obsessed with protein. How much do you actually need?

We are in the middle of a protein boom. Protein food products make up a more than $100 billion industry — and it’s still growing. In a new book, Protein: The Making of a Nutritional Superstar, health scholar Samantha King and sociologist Gavin Weedon reveal how marketing, industry interests, and cu…

Today in YGK #361

In this episode, host Christena Lawrie sits down with Queen’s University Kinesiology and Health Studies professor Dr. Samantha King to dive into her new book, “Protein: The Making of a Nutritional Superstar”, tracing protein’s rise from a scientific concept to a marketing phenomenon, investigating …

Are Weight-Loss Drugs Reshaping How We Eat?

Researchers and analysts are beginning to ask whether two powerful forces are quietly reshaping how and why people eat: the rise of GLP-1 medications and the constant churn of food trends. What happens when drugs like Ozempic don't just reduce appetite but change how the body processes food, forcin…

Best Of: The Protein Myth

Protein is everywhere — in our shakes, our snack bars, our cultural obsession with optimization — but the story of how it became nutrition's golden child has more to do with marketing than science. Today, we unpack the hype machine behind our favorite macronutrient and the hidden bodily process tha…

Slow Burn - Decoder Ring | How Protein Muscled Its Way to the Top

Americans are currently besotted with protein. It’s touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It’s sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $2…

Samantha King - Hybrid Courses & Programs

Have you ever wondered whether creating a standalone online course or a hybrid course with LIVE teaching is better? In this episode, we're discussing the pros and cons of both, where you should start, and why. Samantha King is the founder of Fempire Builders. She coaches women to create + sell digi…

What’s the Big Deal with Protein?

In this episode, Anna Posbergh interviews Professors Samantha King and Gavin Weedon about their groundbreaking book Protein: The Making of a Nutritional Superstar on protein, exploring its cultural, scientific, and political dimensions. They explore the history, marketing, environmental impact, and…