# Roy Furr

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📊 Financial Advisor Lead Generation → What Fisher Investments Gets Right (& What They Could Improve)

When it comes to financial advisor lead generation, Fisher Investments is one of the biggest success stories in the industry. With over 360,000 clients and $300B+ AUM, their advertising and lead magnet strategy has made them a true powerhouse. But even giants leave opportunities on the table. In t…

Unlocking High Performance Marketing For Advisors

In this episode of the High Performance Financial Advisor, Tony Bates interviews Roy Furr, a respected direct response marketer, who shares insights on how financial advisors can enhance their marketing strategies to generate more leads and increase production. Roy emphasises the importance of und…

🎥 The Best New Marketing Media for Financial Advisors → Why Video Sales Letters Will Take Over

The next wave of financial advisor marketing is already here — and it’s built around video sales letters (VSLs). In this episode, Roy Furr — TheAdvisorCMO — reveals why VSLs are the next big digital marketing medium and how financial advisors can use them to turn cold traffic into booked discovery…

📢 Where Should Financial Advisors Be Advertising Today? → The New Media Strategy You Need Now

What's the best place for financial advisors to advertise today? It's not an easy question to answer — because today’s world gives you infinite choice and nearly as many ways to waste money. In this episode, Roy Furr — TheAdvisorCMO — reveals the strategy top financial service advertisers use to c…

⭐ Compliant Online Reviews for Financial Advisors — Featuring Wealthtender CEO Brian Thorp

Can financial advisors finally use online reviews and testimonials — compliantly — to grow their firms? In this exclusive interview, TheAdvisorCMO Roy Furr sits down with Brian Thorp, Founder & CEO of Wealthtender, to uncover how compliant online reviews are transforming financial advisor marketin…

🏆 “Owned Authority" Financial Advisor Marketing Strategy → Attract Clients as Subject Matter Expert

Financial advisors: If you want to stand out in a crowded market and attract your ideal clients without relying on lead vendors or endless referrals, this episode is for you. Roy Furr — TheAdvisorCMO — reveals the Owned Authority Marketing Strategy for Financial Advisors, showing how to position y…

🔥 The Leverage Advantage: What Every Financial Advisor Should Know to Scale [Marketing Strategy]

Most financial advisors don't factor time leverage in their marketing strategy. In this episode of the Daily Discovery Calls for Financial Advisors podcast, Roy Furr — TheAdvisorCMO — breaks down the leverage shift that separates fast-growing RIAs from those stuck chasing prospects one-by-one. Disc…

🚀 Online Lead Generation for Financial Advisors: 3 Essential Ingredients to Making It Work!

Online lead generation for financial advisors has completely changed — and most firms are still playing by the old rules. In this episode of Daily Discovery Calls for Financial Advisors, Roy Furr — TheAdvisorCMO — breaks down the three essential ingredients every advisor must understand to make onl…

1505: Sales Multiplied Through Media: Use Direct Response Marketing to Drive High-Value Leads with Lead Generation Strategist Roy Furr

Roy Furr is a direct-response marketer, lead-generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productize…

Mastering Sales Storytelling, Ep #513

This week, my three expert guests, Mary Jane Copps, Paul Smith, and Roy Furr, cover everything from injecting humor and vulnerability into your stories to crafting narratives that move prospects closer to a sale. They discuss the importance of using stories with purpose: tailoring them to your audi…